Shows
Tourism Hub Podcast with Despina Karatzias081⎢Eventfolk: Building a Collective Voice for Regional and Rural EventsIn this episode of The Tourism Hub Podcast, host Despina Karatzias sits down with Linda Tillman, co-founder of the Australian Centre for Regional Events, to explore how collaboration and innovation are transforming regional tourism through events. Discover how a powerful moment at the Australian Regional Tourism Convention inspired Linda to champion regional and rural events, and how that spark led to the creation of Eventfolk, a new digital community built to connect and empower event professionals across Australia. From advocacy and capacity-building to the upcoming AI for Eventfolk Masterclass, this conversation is packed with insights...
2025-11-0730 min
Tourism Hub Podcast with Despina Karatzias080⎢Governance and the AICD Advantage with Greg EwingIn this episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Greg Viewing from the Australian Institute of Company Directors (AICD) to discuss the importance of professional development in the tourism sector. Greg shares insights about the AICD's mission to elevate board professionalism and the newly launched partnership with Australian Regional Tourism aimed at enhancing governance skills among directors. Listeners will learn about the significance of the company directors course, an internationally recognised programme that equips aspiring and current directors with essential knowledge in risk management, financial literacy, and ethical leadership. Greg addresses common...
2025-08-2817 min
Tourism Hub Podcast with Despina Karatzias079⎢Why Tourism Is a Career Worth Choosing with Lucy DewhurstIn this inspiring episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Lucy Dewhurst, a rising star in the tourism industry, to explore the multifaceted career pathways available in tourism. Lucy shares her personal journey, beginning with a pivotal moment in Halong Bay that ignited her passion for sustainable tourism and conservation. She reflects on her experiences volunteering in Wales and how these shaped her understanding of the intersection between tourism and environmental stewardship. Listeners will gain insight into Lucy's strategic approach to career development, including her decision to pursue a Master's in Sustainable...
2025-08-1137 min
Tourism Hub Podcast with Despina Karatzias078⎢What AI Can and Can't Do for your Tourism BusinessIn this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of artificial intelligence in marketing and its implications for the tourism industry. Drawing on insights from industry leaders and recent research, Despina highlights the staggering growth of AI in marketing, projected to soar from $27.4 billion in 2023 to $107.5 billion by 2028. She shares the compelling quote from Paul Rotzer: "Artificial intelligence will not replace marketers, but marketers who use AI will replace those who don't," setting the tone for a deep dive into the real opportunities AI presents for small businesses and regional tourism operators.
2025-07-3124 min
Tourism Hub Podcast with Despina Karatzias077⎢CTRL+ALT+DELETE: AI, Algorithms & the Attention EconomyIn this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the complexities of our digital lives and the impact of the attention economy. Drawing from a recent report by Dentsu, which reveals that the average person scrolls through an astounding 91 metres of content daily, Despina sets the stage for a conversation about the value of attention in today's world. Sharing her personal journey as she nears the completion of her Masters in Digital and Social Media Marketing, Despina reflects on her final creative project titled "Control Alt Delete: Attention is the New...
2025-07-1817 min
Tourism Hub Podcast with Despina Karatzias076⎢ Placemaking Through Events with Linda TillmanIn this dynamic episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Linda Tillman from the Tilma Group, as they delve into the pivotal role of regional events in fostering community connections. Valinda shares her insights from the recent ART Convention in Mackay, where she and Stu Spears sparked a conversation about shifting the focus from solely economic metrics to a more holistic understanding of the social value events bring to regional and rural communities. Listeners will be inspired by Valinda's passion for regional tourism, as she recounts her journey from Wagga Wagga to becoming a...
2025-07-1010 min
Tourism Hub Podcast with Despina Karatzias075⎢Reset. Realign. Reignite for FY25/26In this invigorating episode of the Tourism Hub Podcast, host Despina Karatzias reflects on the vital role of tourism in Australia and the importance of strategic planning as we enter a new financial year. With insights drawn from the latest research by Tourism Research Australia, Despina highlights the resilience of over 360,000 tourism-related businesses and the significance of solo operators and micro businesses in shaping the industry. Listeners are encouraged to take this opportunity for reflection and to reset their business visions. Despina shares personal anecdotes from her 14-year journey in tourism training and development, emphasising the need...
2025-07-0235 min
Tourism Hub Podcast with Despina Karatzias074 ⎢ The Social Impact of Tourism with Dana RonanIn this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias engages in a thought-provoking conversation with Dana Ronan from Nourish Group. They discuss exciting developments in the tourism industry, including the announcement of the 2025 ART Convention set to take place in the beautiful Adelaide Hills, just a short drive from Adelaide's city centre. Listeners will gain insight into Nourish Group's groundbreaking partnership with Australian Regional Tourism, focusing on the social impact and value tourism brings to local communities. Dana elaborates on the innovative use of the Australian Social Value Bank, a tool designed to quantify...
2025-06-1116 min
Tourism Hub Podcast with Despina Karatzias073 ⎢ The Power of Your NETworkIn this empowering episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of intentional networking. Drawing from her own journey in the tourism industry, Despina shares a unique framework she calls "Net," designed to help listeners connect more strategically and purposefully. She reflects on her recent speaking engagement at the City of Monash and Eastern Innovation Business Centre, where she inspired a group of women entrepreneurs to elevate their networking game. Listeners will discover the three essential steps of the Net framework: narrowing your focus to identify key connections, engaging digitally to maintain...
2025-06-0519 min
Tourism Hub Podcast with Despina Karatzias072 ⎢ Building Tourism Networks Across Australia: Melissa Souter Robertson's ART Convention ExperienceIn this vibrant episode of the Tourism Hub Podcast, host Despina Karatzias chats with Melissa Souter Robertson from the Shire of Collie, WA, as they discuss her experiences at the recent ART convention in Mackay. Melissa shares her enthusiasm for the event, highlighting the inspiring speakers and invaluable insights gained from the agritourism conference, which has sparked her interest in implementing similar initiatives in her region. Listeners will discover the unique features of Collie, a picturesque town located just two and a half hours south of Perth, known for its stunning bushland, converted lakes, and extensive trail...
2025-05-2911 min
Tourism Hub Podcast with Despina Karatzias071 ⎢ The Seasonality in Tourism Business OperationsIn this insightful episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the crucial topic of seasonality in tourism, exploring how it can be both a challenge and an opportunity for businesses. Drawing from her own experiences in the hot air balloon industry, Despina shares valuable strategies on how small businesses can effectively manage seasonal fluctuations and thrive throughout the year. Listeners will learn the importance of understanding and anticipating seasonal trends by analysing data and booking patterns, enabling them to make informed decisions about staffing, promotions, and marketing. Despina emphasises the power of...
2025-05-2211 min
Tourism Hub Podcast with Despina Karatzias070 ⎢ Navigating the Path to Sustainable Tourism with Corinne LewisIn this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias sits down with ne Lewis from Ecotourism Australia to discuss the vital intersection of agritourism and sustainable practices. Corinne shares her experiences from the recent ART conference, highlighting the inspiring stories of local farmers who are blending their agricultural roots with tourism, all while navigating the unique challenges of this evolving sector. Listeners will gain insights into the certification process offered by Ecotourism Australia, which helps operators understand their sustainability journey through a structured scorecard system. Corinne emphasises the importance of not just achieving certification...
2025-04-0317 min
Tourism Hub Podcast with Despina Karatzias069 ⎢ From Crocodile Dundee to White Lotus: How Film Tourism Is Reshaping Travel TrendsIn this engaging episode of the Tourism Hub Podcast, host Despina Karatzias uncovers the transformative power of film tourism and its profound impact on travel destinations. Despina takes listeners on a journey from the iconic Crocodile Dundee to the modern-day phenomenon of Mamma Mia and the critically acclaimed series The White Lotus, exploring how these cultural touchstones have shaped travel trends and influenced tourism in their respective locations. Delving into the concept of discoverability, Despina highlights the role of digitisation and convergence in making destinations more accessible to potential visitors. She discusses the Mamma Mia effect on...
2025-03-2813 min
Tourism Hub Podcast with Despina Karatzias068 ⎢ Rethinking Innovation in Tourism From Complexity to Connection In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias explores the evolution of tourism and the complex interplay between technology and societal change. Despina delves into the concept of systems thinking, urging listeners to look beyond superficial solutions to understand the deeper dynamics at play in the tourism industry. She challenges the notion that technology alone drives change, introducing three critical frameworks: technological determinism, the social construction of technology, and actor-network theory. Each perspective offers a unique lens through which to examine how innovation is perceived and implemented within the tourism sector. Li...
2025-03-2325 min
Tourism Hub Podcast with Despina Karatzias067 ⎢ Accelerate Action: Frida Kahlo, Women & Business in MotionIn this empowering episode of the Tourism Hub Podcast, host Despina Karatzias dives into the legacy of the iconic Frida Kahlo, exploring how her life and art can inspire bold action in the tourism industry. As we celebrated International Women's Day, Despina reflects on Frida's resilience and creativity, sharing insights on how we can channel her spirit to elevate our own businesses and experiences. Despina discusses Frida's journey through pain and adversity, highlighting her ability to transform suffering into powerful self-expression. She draws parallels between Frida's artistic legacy and the challenges faced by today's entrepreneurs, urging listeners...
2025-03-1425 min
Tourism Hub Podcast with Despina Karatzias066 ⎢ Sustainable Growth: How Agritourism is Transforming Australia's Food and Tourism SectorsIn this captivating episode of the Tourism Hub Podcast, host Despina Karatzias welcomes the inspiring Rose Wright from Regionality to explore the burgeoning field of agritourism in Australia. Fresh from the inaugural Agritourism Forum for Tourism Australia, Rose shares her journey and insights into how agritourism is transforming the landscape for farmers and rural communities. Rose delves into the evolution of agritourism, a movement she has championed for over 20 years, highlighting the significant shift towards recognising its value. She discusses the critical role of agritourism in creating value chains that benefit farmers, allowing them to innovate and...
2025-03-0534 min
Tourism Hub Podcast with Despina Karatzias065 ⎢ Unlocking Melbourne's Visitor Economy with Experience Melbourne 2028In this impactful episode of the Tourism Hub Podcast, host Despina Karatzias takes a deep dive into the newly launched Experience Melbourne 2028, Melbourne's destination management plan aimed at shaping the city's visitor economy over the next five years. The episode highlights the significance of a Destination Management Plan (DMP) as a collaborative effort that aligns businesses, governments, and communities to foster a thriving visitor economy. Despina discusses the impressive statistics behind Melbourne's tourism, revealing that 14.3 million visitors contributed over $11 billion to the local economy in 2023, with projections indicating even greater growth by 2028. Listeners will gain v...
2025-02-2625 min
Tourism Hub Podcast with Despina Karatzias064 ⎢ Travel, Tech, and Transformation with Hamish FellIn this exciting episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hamish Fell, a visionary in the tourism tech space and a board member of the Australian Regional Tourism Network (ART). Together, they explore the future of travel and tourism, diving into how technological advancements will shape the way we travel, especially for the next generation. Hamish shares insights from his session titled "How My Daughter Will Travel When She's 20," where he discusses the potential of high-speed travel, the evolution of drone technology, and the transformative impact of fintech innovations on the tourism industry. They...
2025-01-3119 min
Tourism Hub Podcast with Despina Karatzias063 │ Crisis 101: Building Resilience for Uncertain TimesIn this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias addresses the critical theme of crisis management in the tourism industry. As we find ourselves in the midst of summer in Australia, Despina reflects on the devastating impact of natural disasters, particularly the bushfires that have shaped our recent history. Drawing from her personal experiences and professional insights, she highlights the necessity of preparation and resilience for both individuals and businesses. Despina explores various types of crises that can affect tourism operations, from financial and technological crises to reputational and operational challenges. She emphasises that...
2025-01-2334 min
Tourism Hub Podcast with Despina Karatzias062 │ Revolutionising Regional Tourism Marketing with Hannah StathamIn this lively episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hannah Statham, ambassador for the Australian Regional Tourism Network and founder of Media Mortar. Hannah shares her extensive experience in tourism marketing, focusing on the power of regional destinations and the art of content creation. With a passion for the regions, Hannah discusses the importance of lo-fi content and how businesses can leverage simple video techniques to engage audiences effectively. Hannah provides insights into her workshop on vertical video creation, a hands-on session that encouraged participants to overcome their fears and start producing engaging...
2025-01-1527 min
Tourism Hub Podcast with Despina Karatzias061 │ Igniting Smart Marketing for 2025 Part 7: Investing in Yourself and Your Business by Budgeting for GrowthIn this empowering episode of the Tourism Hub Podcast, host Despina Karatzias wraps up the enlightening "Igniting Smart Marketing for 2025" series with a grand finale focused on investing in yourself and your business. Despina emphasises the importance of budgeting for growth in the ever-evolving tourism and small business landscape, highlighting the necessity of strategic investments in marketing, innovation, and professional development. Listeners are guided through the essentials of budgeting, from website optimisation and content creation to leveraging Google and Meta ads for targeted traffic. Despina underscores the significance of personal growth, urging professionals to upskill and engage...
2025-01-0820 min
Tourism Hub Podcast with Despina Karatzias060 │ Igniting Smart Marketing for 2025 Part 6: Beyond Social Media, Diversifying Marketing ChannelsIn this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part six of the enlightening seven-part series, "Igniting Smart Marketing for 2025." This episode is a must-listen for entrepreneurs and experience makers, focusing on the often-overlooked power of diversifying marketing channels beyond social media. Despina emphasises the foundational importance of your website and email database as the primary assets in your marketing strategy. These are the channels where you maintain control, free from the whims of algorithms and platform changes. By exploring the exciting possibilities of multi-channel marketing, Despina guides listeners on how to...
2025-01-0120 min
Tourism Hub Podcast with Despina Karatzias059 │ New Year, New Questolutions: 12 Powerful Questions to Reflect, Recharge, and ReigniteIn this transformative episode of the Tourism Hub Podcast, host Despina Karatzias invites listeners to rethink their approach to New Year resolutions with an inspiring concept called "Questolutions." As we bid farewell to 2024 and welcome 2025, Despina unpacks why traditional resolutions often falter and introduces a powerful alternative that encourages reflection, clarity, and action. Drawing insights from a compelling article by Warren Berger, Despina explains how Questolutions—questions that inspire solutions—can lead to more meaningful personal and professional growth. Backed by scientific studies, this approach taps into our brain's natural affinity for questions, stimulating critical thinking and crea...
2024-12-3127 min
Tourism Hub Podcast with Despina Karatzias058 │ Igniting Smart Marketing for 2025 Part 5: Customer Loyalty Over Acquisition, Retaining Your Best Customers Through Personalisation and Relationship ManagementIn this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part five of her compelling seven-part series, "Igniting Smart Marketing for 2025 and Beyond." This series, inspired by the latest ebook from the Institute of Excellence, is a must-listen for anyone in the tourism industry looking to elevate their marketing strategies. Despina highlights the importance of focusing on existing customers, revealing that acquiring a new customer can cost up to five times more than retaining an existing one. She shares fascinating insights, such as how increasing customer retention by just 5% can boost...
2024-12-2519 min
Tourism Hub Podcast with Despina Karatzias057 │ Magical Sunset Dreams: Greek Island Luxury Sailing Experiences with Maria TsalkosIn this enchanting episode of the Tourism Hub Podcast, host Despina Karatzias takes listeners on a captivating journey beyond Australia's borders with Maria Tsalkos, founder of Magical Sunset Greek Island Sailing Experiences. Join them as they explore Maria's remarkable transition from a corporate career in physics and tyre manufacturing to curating unforgettable sailing adventures steeped in Greek mythology. Maria shares her inspiring story, from her early aspirations of becoming an astronaut to her transformative experiences in Greece, where her passion for storytelling and Greek mythology blossomed. Discover how her love for Greece and its rich history inspired...
2024-12-181h 02
Tourism Hub Podcast with Despina Karatzias056 │ Igniting Smart Marketing for 2025 Part 4: Digital Accessibility, Inclusive Marketing for AllIn this compelling episode of the Tourism Hub Podcast, host Despina Karatzias delves into the crucial topic of digital accessibility in part four of her seven-part series, "Igniting Smart Marketing for 2025." Inspired by the International Day of Persons with Disabilities and the latest course from the Institute of Excellence, Despina explores how small to medium businesses can make their digital spaces more inclusive and impactful. Listeners are introduced to the importance of accessibility, highlighting its benefits such as broadening audience reach, boosting SEO, and fostering customer loyalty. Despina provides actionable steps to enhance digital content, including writing...
2024-12-1112 min
Tourism Hub Podcast with Despina Karatzias055 │ Building Resilience and Setting Records: Queensland's Tourism Journey In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias engages in a dynamic conversation with Patricia O'Callaghan, the CEO of Tourism and Events Queensland, live from the beautiful Queensland. Together, they explore the resilience and innovation that has propelled Queensland's tourism industry forward amid challenges and opportunities. Patricia shares insights into the strategic recovery efforts following unprecedented weather events, emphasising the importance of listening and taking swift action. The discussion highlights the collaborative approach of Tourism and Events Queensland in supporting the industry, with over 500 operators involved in strategic planning sessions.
2024-12-0414 min
Tourism Hub Podcast with Despina Karatzias054 │ Igniting Smart Marketing for 2025 Part 3: Digital-First Strategies: Essential Tools and TacticsIn this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias broadcasts from the beautiful Nusa Dua in Bali, continuing her seven-part series on igniting smart marketing strategies for 2025. Despina begins by celebrating the achievements of the State Tourism Award finalists and winners across Australia, highlighting the significance of the Quality Tourism Framework in elevating industry standards. This episode is dedicated to Lisa Ronson, a remarkable marketing leader whose legacy continues to inspire. Despina reminisces about Lisa's transformative contributions during her tenure at Tourism Australia, including the iconic Dundee Super Bowl campaign. The focus...
2024-11-2817 min
Tourism Hub Podcast with Despina Karatzias053 │ Igniting Smart Marketing for 2025 Part 2: Branding vs. Marketing - Getting Your Messaging RightIn this insightful episode of the Tourism Hub Podcast, host Despina Karatzias continues her seven-part series inspired by the launch of her new eBook, "Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive." This episode focuses on the critical distinction between branding and marketing, offering listeners a comprehensive guide to crafting messages that resonate deeply with their audience. Despina passionately explains the essence of branding as the emotional connection and identity of a business, while marketing is the action that communicates this identity to the world. She shares personal insights from her journey with the Institute...
2024-11-2118 min
Tourism Hub Podcast with Despina Karatzias052 │ Igniting Smart Marketing for 2025 Part 1: Building a Strong Marketing PlanIn this exciting episode of the Tourism Hub Podcast, host Despina Karatzias embarks on a transformative journey with the launch of a seven-part series, celebrating the release of her new ebook, "Top 25 Marketing Mistakes Small Businesses Must Avoid to Thrive." This episode is the first in a series designed to equip tourism professionals with the foundational tools needed to excel in 2025. Despina delves into the intricacies of crafting a robust marketing plan, distinguishing it from a business plan, and emphasising its role as a strategic backbone for customer acquisition and engagement. She highlights the importance of a...
2024-11-1634 min
Tourism Hub Podcast with Despina Karatzias051 │ Crisis Preparedness in the Tourism IndustryIn this compelling episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Mark Olsen, CEO of Tropical North Queensland, to discuss the critical importance of readiness and resilience in the tourism industry. As regions across Australia prepare for the summer season, Mark shares invaluable insights into the necessity of proactive planning and mental health support for tourism businesses facing climate challenges. Mark recounts the devastating impact of record-breaking floods in 2023, highlighting the urgent need for the industry to not only focus on attracting visitors but also ensuring their safety. He stresses the importance of...
2024-11-0715 min
Tourism Hub Podcast with Despina Karatzias050 ⎢ Boosting Marketing and Business Efficiencies Using AI – Meet DespinAIIn this innovative episode of the Tourism Hub Podcast, host Despina Karatzias introduces a groundbreaking approach by delivering the episode through her AI-powered avatar, DespinAI. Episode 50 marks a milestone as Despina explores the transformative power of artificial intelligence in the tourism industry, offering practical insights into how AI can revolutionize marketing and operational efficiencies for tourism operators. Despina delves into the myriad ways AI can enhance business operations, from content creation and automating social media interactions to managing online reputations and generating captivating videos. She emphasizes the importance of balancing automation with the human touch, ensuring that...
2024-10-3118 min
Tourism Hub Podcast with Despina Karatzias049 ⎢ The Evolving Experience Economy in Australia and New ZealandIn this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into the evolving experience economy in Australia and New Zealand. With a focus on the latest report from Arrival, Despina unpacks key trends, challenges, and opportunities for tourism experience makers in the region. As she navigates through the comprehensive insights from the report, she reflects on what these findings mean for businesses across the region. Despina discusses the importance of the experience economy, especially in the post-pandemic landscape where local and domestic tourism has rebounded more quickly than international markets. She highlights the critical...
2024-10-2417 min
Tourism Hub Podcast with Despina Karatzias047 ⎢ Visitor Servicing 2.0: Bridging Online and In-Person ExperiencesIn this engaging episode of the Tourism Hub Podcast, host Despina Karatzias delves into the dynamic world of visitor servicing. Fresh from the Victorian Visitor Services Summit in Ballarat, Despina shares her insights and reflections on the evolving landscape of engaging visitors online. With shoutouts to industry leaders and case studies that highlight innovative content strategies, this episode is packed with inspiration for tourism professionals and businesses alike. Despina discussed practical strategies for enhancing digital engagement in visitor servicing, emphasising the importance of treating online interactions with the same priority as face-to-face encounters. Shw draws from international...
2024-10-1022 min
Tourism Hub Podcast with Despina Karatzias046 ⎢ Throwback to ARTful Conversations from the Australian Regional Tourism ConventionIn this special episode of the Tourism Hub Podcast, host Despina Karatzias celebrates the upcoming Australian Regional Tourism (ART) Convention and the launch of an exciting new partnership with the Australian Regional Tourism Network. This episode is a nostalgic throwback featuring insightful interviews with legends of the Australian tourism industry, including Peter Freeman of Wolf Media, Liz Ward from Tourism Tribe, Sarah O'Mara from Flare Access, and Merrin Ozols from Fluro Peninsula Tourism and many more. Join us as we delve into the incredible work being done in Australian regional tourism, from accessible tourism initiatives...
2024-10-021h 43
Tourism Hub Podcast with Despina Karatzias045 ⎢ Green and Growing with David Barry from Green Pedal CyclesIn this unique episode of the Tourism Hub Podcast, host Despina Karatzias takes us on an exhilarating journey through regional Victoria with Green Pedal Cycles. Join Despina as she experiences her first electric bike tour in Echuca, guided by David Barry of Green Pedal Cycles. Discover the joy of cycling through picturesque landscapes, learning about the rich history and vibrant community of Echuca and Moama. Despina reflects on the importance of sustainable tourism and the incredible impact small tourism operators like Green Pedal Cycles have on both visitors and the local community. David shares insights into their...
2024-09-251h 28
Tourism Hub Podcast with Despina Karatzias044 ⎢ Vale Dr Joanne Pyke: A Tribute to a Tourism LeaderIn this heartfelt episode of the Tourism Hub Podcast, host Despina Karatzias takes a poignant departure from the usual business-centric discussions to pay tribute to the late Associate Professor Joanne Pyke. Joanne, a visionary leader in sustainable tourism, left an indelible mark on the industry and the lives of those who had the privilege to know her. Despina reflects on Joanne's remarkable contributions, her dedication to sustainability, diversity, and community wellbeing, and the personal impact of her loss. Joanne Pyke's legacy is celebrated through her extensive work, including her pivotal research on building resilience in tourism destinations...
2024-09-1912 min
Tourism Hub Podcast with Despina Karatzias043 ⎢ The Sparrowly Effect: Building A Better Visitor Economy with Giovanna LeverIn this episode of the Tourism Hub Podcast, host Despina Karatzias is joined by the inspiring Giovanna Lever, owner and leader of Sparrowly Group. Giovanna shares her incredible journey from growing up in Bundaberg, Queensland, to becoming a highly respected figure in the Australian tourism industry. With a background in sports marketing and significant roles at Tourism Australia, Giovanna's path to entrepreneurship is filled with valuable lessons in resilience, business acumen, and the importance of human connection. Giovanna delves into her upbringing as the daughter of Italian immigrants, the early responsibilities that shaped her financial...
2024-09-111h 01
Tourism Hub Podcast with Despina Karatzias042 ⎢ The Digital Economy Dilemma: Opportunities, Challenges, and the Cost of ContentIn this episode, host Despina Karatzias takes us on a journey into the evolving world of digital economies, platformisation, and the concept of free labour. Discover how major platforms like Airbnb, Facebook, and Instagram are reshaping the Australian tourism sector and what this means for small businesses. Dive deep into the power dynamics, ethical considerations, and the importance of adopting the PESO model for a more sustainable digital strategy. Don't miss this insightful discussion that promises to elevate your tourism business and career! 01:09 - The Free Labor Factory: How Platforms Profit from Unpaid Work
2024-09-0414 min
Tourism Hub Podcast with Despina Karatzias041 ⎢ Crafting Success: Brewing and Business Strategies with Sarah PooleIn this episode of the Tourism Hub Podcast, Despina Karatzias welcomes Sarah Poole, a dynamic entrepreneur who has seamlessly blended her passion for people, hospitality, and craft beer into a thriving tourism business. Sarah shares her inspiring journey from owning a technology consulting firm to relocating her family to the north coast of New South Wales and opening the Whoopi Brewing Company. Sarah delves into her lifelong love for tourism and hospitality, emphasising the importance of connecting with people and delivering exceptional experiences. She discusses the challenges and rewards of starting a craft brewery in a regional...
2024-08-281h 04
Tourism Hub Podcast with Despina Karatzias040 ⎢ Building a Quality Tourism Business: A Step-by-Step Guide to ExcellenceIn this episode of the Tourism Hub Podcast, host Despina Karatzias dives into the essence of building a quality tourism business. Despina introduces the Quality Tourism Business Programme, a comprehensive initiative developed in partnership with the Victoria Tourism Industry Council (VTIC). This episode is a step-by-step guide designed to help tourism businesses thrive through accreditation and excellence from the inside out. Despina passionately walks you through the ten modules of the programme, each crafted to provide practical and actionable insights. From understanding the multi-layered ecosystem of the visitor economy and mastering financial planning to executing dynamic marketing...
2024-08-2121 min
Tourism Hub Podcast with Despina Karatzias038 ⎢ The Future of SEO: Navigating Traditional Search and AI-Driven ModelsIn this episode of the Tourism Hub Podcast, host Despina Karatzias delves into the critical importance of Search Engine Optimization (SEO) for businesses in 2024 and beyond. Despina shares her personal journey of elevating the Institute of Excellence's content through a search engine optimised lens, focusing on marketing, driving traffic, brand awareness, and educational experiences. Despina discusses how quieter times, particularly in southern Australia, present the perfect opportunity to innovate and take control of your content creation and marketing strategies. She emphasises the importance of SEO in making your business findable to potential customers who are seeking solutions...
2024-08-0617 min
Tourism Hub Podcast with Despina Karatzias036 ⎢Tourism and Accessibility: Challenge-Based Learning Insights from Curtin UniversityIn this episode of the Tourism Hub Podcast, host Despina Karatzias reflects on her transformative experience at the Curtin University Accessibility Challenge in Perth. Despina shares her journey of pursuing a Master's degree in Digital and Social Media at Curtin and how this challenge has deepened her understanding of accessibility in the tourism industry. Despina discusses the importance of viewing disability not as a limitation, but as a catalyst for innovation, creativity, and change. She delves into the medical and social models of disability, emphasising the need for society to adapt and accommodate all individuals. Learn about...
2024-07-2427 min
Tourism Hub Podcast with Despina Karatzias035 ⎢ Creating Sustainable Tourism Experiences With Nic Cooper of Wild Adventures MelbourneIn this episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Nic Cooper, the founder of Wild Adventures Melbourne (WAM). Nic shares his fascinating journey from growing up in a bed and breakfast in England to establishing his own eco-adventure business on the Mornington Peninsula. Discover how Nic's childhood experiences and passion for nature led him to create a tourism business that prioritises sustainability and community impact. Nic delves into the challenges and rewards of becoming a certified B Corp, explaining the rigorous process and the continuous commitment to environmental and social responsibility. He...
2024-07-1645 min
Tourism Hub Podcast with Despina Karatzias034 ⎢ Keep the Fire Burning: NAIDOC Week and Business Inspiration for Your Tourism BusinessIn this special episode of the Tourism Hub Podcast, host Despina Karatzias celebrates NAIDOC Week, a time to honour the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. Despina reflects on her own journey, marking ten years since the inception of the Institute of Excellence. She shares invaluable lessons learned over the past decade, offering insights to help you craft a successful business plan for the new financial year. From embracing change and cultivating resilience to lifelong learning and community building. Despina provides a one-on-one mentoring session aimed at igniting your excellence...
2024-07-1019 min
Tourism Hub Podcast with Despina Karatzias033 ⎢ The Cambium Experience: Transforming Business Retreats with Sally MarascoIn this episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Sally, the visionary behind The Cambium, a unique conference and event space on the Mornington Peninsula. Sally shares her inspiring journey from working with big brands like Red Bull in London to creating a sanctuary for growth and change at The Cambium. Discover how Sally's passion for the environment and her background in major events led her to develop a venue that focuses on holistic experiences, team building, and personal growth.Sally discusses the importance of connecting with nature, the intentional design of The Cambium to foster...
2024-07-0228 min
Tourism Hub Podcast with Despina Karatzias032 ⎢ From Hiatus to Highlights: The Return of the Tourism Hub Podcast In this comeback episode of the Tourism Hub Podcast, host Despina Karatzias reflects on her journey and the hiatus since 2020. Despina shares the internal struggles and the drive to reignite her passion project, which connects her to influential figures in tourism, events, and hospitality. She discusses the importance of following through on personal promises, the exhilaration of meeting new people, her commitment to lifelong learning, and the challenges faced in managing a business. Despina also opens up about the pivotal moments in her career, overcoming self-doubt, maintaining a healthy lifestyle, and leveraging tools like social media and AI for business gr...
2024-06-2859 min
Property UncoveredPlant That Oak Tree: Paying off a $400K Mortgage in 5 Years and Becoming Debt-Free - Despina KaratziasDespina Karatzias is an entrepreneur, marketing expert, and curious human being with a passion for igniting excellence in people. Coming from Greece to Melbourne at the age of 9, it didn’t take long for her to develop a burning desire for traveling the world. After trying social work, she decided to pursue a career in tourism and support small business owners with their digital marketing strategy, a path where she found true alignment and passion. Despina joins Property Uncovered today to discuss her experience in property investing and how they managed to pay off a 400K mortgage in less th...
2023-02-2755 min
Talking TourismTalking Tourism Episode 119 - We're All Digital Marketing Landlords with Despina KaratziasDespina Karatzias is the Chief Navigator at Navii Digital and Tourism Tribe, where she supports Australian tourism operators to learn how to run, market and get the best out of their small tourism businesses and convert them to even more effective and efficient tourism businesses. She is a digital tourism and packaging specialist, and has created and delivered a number of in-person and online training courses for the small business community. In today's episode, Rachel Williams sits down with Despina to talk all things digital marketing. In an age where contemporary marketing approaches are no longer a...
2022-12-2532 min
Tourism Hub - Tourism Marketing from Institute of ExcellenceExploring Travelpreneurship with Lauren Bath in the Age of the Gig EconomyLauren Bath is a legend for many reasons. Deemed “Australia’s first professional Instagrammer” by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Visit Finland, and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, Intrepid Travel, Visa Australia, Australia Post, and Moët & Chandon. Additionally, Lauren is also co-founder of “The Travel Bootcamp,” an inspirational event designed to...
2020-12-281h 02
Tourism Hub Podcast with Despina Karatzias031 ⎢ Exploring Travelpreneurship with Lauren Bath in the Age of the Gig EconomyLauren Bath is a legend for many reasons. Deemed "Australia's first professional Instagrammer" by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Visit Finland, and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, Intrepid Travel, Visa Australia, Australia Post, and Moët & Chandon. Additionally, Lauren is also co-founder of "The Travel Bootcamp," an inspirational event designed t...
2020-12-281h 02
Tourism Hub - Tourism Marketing from Institute of ExcellenceLessons in Collaboration From the Most Important Transnational Tourism Route of The 21st CenturyNikolaos Gkolfinopoulos holds a Master’s Degree in International Sustainable Tourism Management from Monash University Australia, and a Bachelor’s Degree in Economic Sciences from Aristotle University of Thessaloniki, Greece. Nikolaos has been working for UNWTO since 2016 and currently holds the position of Silk Road Project Specialists within the Technical Cooperation and Silk Road Department. Among others, Nikolaos is dedicated to the promotion of sustainable tourism development and the SDGs, the strategic international and interregional tourism development, Public-Private tourism partnerships, the creation of new Silk Road tourism intelligence, and assessing the Social Impact tourism has for...
2020-11-301h 16
Tourism Hub Podcast with Despina Karatzias030 ⎢ Lessons in Collaboration From the Most Important Transnational Tourism Route of The 21st CenturyNikolaos Gkolfinopoulos holds a Master's Degree in International Sustainable Tourism Management from Monash University Australia, and a Bachelor's Degree in Economic Sciences from Aristotle University of Thessaloniki, Greece. Nikolaos has been working for UNWTO since 2016 and currently holds the position of Silk Road Project Specialists within the Technical Cooperation and Silk Road Department. Among others, Nikolaos is dedicated to the promotion of sustainable tourism development and the SDGs, the strategic international and interregional tourism development, Public-Private tourism partnerships, the creation of new Silk Road tourism intelligence, and assessing the Social Impact tourism has for the...
2020-11-301h 16
Tourism Hub - Tourism Marketing from Institute of ExcellenceBuilding Psychological WellbeingIn this episode, we meet Mel Neil, an Australian positive psychology practitioner, consultant, founder and CEO of https://mindinsurance.com.au/ exploring how to build your psychological wellbeing and cultivating a landscape for flourishing. Through her desire to empower and facilitate the success of individuals, organisations and communities Mel has a unique ability to make the empirical science and research practical; teaching leaders, teams and individuals how to increase personal, business and collective wellbeing. Key Learnings and A-HA Moments from Mel: Psychological Wellbeing is a more positive and meaningful type of description instead of us...
2020-11-231h 18
Tourism Hub Podcast with Despina Karatzias029 ⎢ Building Psychological WellbeingIn this episode, we meet Mel Neil, an Australian positive psychology practitioner, consultant, founder and CEO of https://mindinsurance.com.au/ exploring how to build your psychological wellbeing and cultivating a landscape for flourishing. Through her desire to empower and facilitate the success of individuals, organisations and communities Mel has a unique ability to make the empirical science and research practical; teaching leaders, teams and individuals how to increase personal, business and collective wellbeing. Key Learnings and A-HA Moments from Mel: Psychological Wellbeing is a more positive and meaningful type of description instead of...
2020-11-231h 18
Tourism Hub Podcast with Despina Karatzias028 ⎢ Do's and Don'ts of Influencer Marketing for TourismIn this episode, hear from Instagram influencer Shirin Jamaly about the growing changes of Instagram and helpful strategies centred around what makes a great influencer marketing campaign and how to work with and reach out to influencers for successful Instagram collaborations. Key Learnings and A-HA Moments from Shirin: Starting a side hustle is challenging but it can be done even if you're working full time 7-11 job (start side hustle at 7pm and finish at 11pm!) If you love what you do and have a passion for something, the puzzle comes together and don't give up...
2020-11-161h 02
Tourism Hub - Tourism Marketing from Institute of ExcellenceDo’s and Don’ts of Influencer Marketing for TourismIn this episode, hear from Instagram influencer Shirin Jamaly about the growing changes of Instagram and helpful strategies centred around what makes a great influencer marketing campaign and how to work with and reach out to influencers for successful Instagram collaborations. Key Learnings and A-HA Moments from Shirin: Starting a side hustle is challenging but it can be done even if you’re working full time 7-11 job (start side hustle at 7pm and finish at 11pm!) If you love what you do and have a passion for something, the puzzle comes together and don’t give...
2020-11-161h 02
Tourism Hub - Tourism Marketing from Institute of ExcellenceFinancial Intelligence and Keeping the Lights on for Tourism, Events and Entertainment BusinessIn this episode join Despina Karatzias for a conversation about Financial Intelligence and Keeping the Lights on for Tourism, Events and Entertainment Business ie the good, bad and the unique opportunities facing the tourism industry with Amit Aggarwal from SAPTAX. Key Learnings and A-HA Moments from Amit: Build a strong team of professionals around you when starting a new business (legal and accounting) Expect a lag between when you start a business and when you start making a profit. Can you sustain the business during that time? There’s no such thing as job security Check you...
2020-11-0956 min
Tourism Hub Podcast with Despina Karatzias027 ⎢ Financial Intelligence and Keeping the Lights on for Tourism, Events and Entertainment BusinessIn this episode join Despina Karatzias for a conversation about Financial Intelligence and Keeping the Lights on for Tourism, Events and Entertainment Business ie the good, bad and the unique opportunities facing the tourism industry with Amit Aggarwal from SAPTAX. Key Learnings and A-HA Moments from Amit: Build a strong team of professionals around you when starting a new business (legal and accounting) Expect a lag between when you start a business and when you start making a profit. Can you sustain the business during that time? There's no such thing as job security Check your l...
2020-11-0956 min
Tourism Hub - Tourism Marketing from Institute of ExcellenceDigital Digest – Making a ComebackDigital Digest – Making a Comeback How you can help carry the load, with Young Tourism Network Stream/subscribe on Apple iTunes, Spotify or Google Podcasts #TourismHub #BeExcellent Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Follow us on social media for updates Facebook: Institute of Excellence | Tourism Hub Podcast | Despina Karatzias Instagram: @instituteofexcellencehq | @tourismhubpodcast | @desikaratzias YouTube: Institute of Excellence | Despina Karatzias
2020-11-021h 30
Tourism Hub Podcast with Despina Karatzias026 ⎢ Digital Digest – Making a ComebackDigital Digest – Making a Comeback How you can help carry the load, with Young Tourism Network Stream/subscribe on Apple iTunes, Spotify or Google Podcasts #TourismHub #BeExcellent Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Follow us on social media for updates Facebook: Institute of Excellence | Tourism Hub Podcast | Despina Karatzias Instagram: @instituteofexcellencehq | @tourismhubpodcast | @desikaratzias YouTube: Institute of Excellence | Despina Karatzias
2020-11-021h 30
Tourism Hub - Tourism Marketing from Institute of ExcellenceTourism in Distress, The Good, Bad, and the Unique Opportunities AheadIn this episode join Despina Karatzias for a conversation about Tourism in Distress, The Good, Bad, and the Unique Opportunities Ahead ie the good, bad and the unique opportunities facing the tourism industry with Simon Westaway from Australian Tourism Industry Council. Key Learnings and A-HA Moments from Simon: At the time of recording, SA has opened their border to NSW. Biggest learning from COVID is diversity of customer is key Join an industry organisation and see how they engage at a state and federal level Get to know your local MP both state and federal Once...
2020-11-021h 04
Tourism Hub Podcast with Despina Karatzias025 ⎢ Tourism in Distress, The Good, Bad, and the Unique Opportunities AheadIn this episode join Despina Karatzias for a conversation about Tourism in Distress, The Good, Bad, and the Unique Opportunities Ahead ie the good, bad and the unique opportunities facing the tourism industry with Simon Westaway from Australian Tourism Industry Council. Key Learnings and A-HA Moments from Simon: At the time of recording, SA has opened their border to NSW. Biggest learning from COVID is diversity of customer is key Join an industry organisation and see how they engage at a state and federal level Get to know your local MP both state and federal Once...
2020-11-021h 04
Tourism Hub - Tourism Marketing from Institute of ExcellenceHidden Secrets to the Business of Tourism, Leadership and Stepping UpMeet Fiona Sweetman who not only leads a pretty fab business and team, at Hidden Secrets Tours, she sits on a number of boards, social collectives, educational programs and now council of her city of Melbourne. Tune in to hear how Fiona got started, what change she wants to see in the world and how she stays motivated and driven to run her business and for council. Key Learnings and A-HA Moments from Fiona: Choice is more important than goal setting Took 14 years to get a business coach, but having done that had saved...
2020-10-261h 05
Tourism Hub Podcast with Despina Karatzias023 ⎢ Transform your small business to a smart tourism businessHow to successfully transform your small business to a smart tourism business with Liz Ward, CEO Tourism Tribe and Navii Digital Key learnings: To become the digital expert for small businesses in the tourism industry Businesses can take action today: Look at your core assets (cyber security and backups) Website as your #1 marketing asset, optimise it! Develop customer personas for your ideal target market Go through your feedback and comments left by customers online Marketing using lead magnets and email marketing automation The feeling of, "We will not fail!" was the ah-ha moment with 100% clarity Put...
2020-10-191h 22
Tourism Hub - Tourism Marketing from Institute of ExcellenceTransform your small business to a smart tourism businessHow to successfully transform your small business to a smart tourism business with Liz Ward, CEO Tourism Tribe and Navii Digital Key learnings: To become the digital expert for small businesses in the tourism industry Businesses can take action today: Look at your core assets (cyber security and backups) Website as your #1 marketing asset, optimise it! Develop customer personas for your ideal target market Go through your feedback and comments left by customers online Marketing using lead magnets and email marketing automation The feeling of, “We will not fail!” was the ah-ha moment with 100% clarity Put asid...
2020-10-191h 22
Tourism Hub Podcast with Despina Karatzias022 ⎢ How New Zealand Tour Operator, Take it Easy Tours has Thrived Through COVIDIn this episode join Despina Karatzias for a conversation about How New Zealand Tour Operator, Take it Easy Tours has Thrived Through COVID ie the good, bad and the unique opportunities facing the tourism industry with Take It Easy Tours NZ Key learnings: Learning to drive a big bus was the biggest challenge pre COVID! Using the down time to work on new itineraries Focus on what you have Mystery tours! "Sprints" to delegate tasks on a weekly basis. A digital method to complete a series of work. Look after your sales and cash flow Spread t...
2020-10-1357 min
Tourism Hub - Tourism Marketing from Institute of ExcellenceHow New Zealand Tour Operator, Take it Easy Tours has Thrived Through COVIDIn this episode join Despina Karatzias for a conversation about How New Zealand Tour Operator, Take it Easy Tours has Thrived Through COVID ie the good, bad and the unique opportunities facing the tourism industry with Take It Easy Tours NZ Key learnings: Learning to drive a big bus was the biggest challenge pre COVID! Using the down time to work on new itineraries Focus on what you have Mystery tours! “Sprints” to delegate tasks on a weekly basis. A digital method to complete a series of work. Look after your sales and cash flow Spread the l...
2020-10-1357 min
Tourism Hub Podcast with Despina Karatzias021 ⎢ Managing Your Mental Health and MotivationIn this episode join Despina Karatzias for a conversation about Managing Your Mental Health and Motivation with Dr Nasrin Parsianie the good, bad and the unique opportunities facing the tourism industry with Dr Nasrin Parsian from Dr Nas Inner Wellness Key learnings: PhD in Self Transformation using mixed methodology Help people to become empowered and be in charge of their own lives We are our own most powerful healer "Suicide happens when we don't see the possibilities". We need focus one what WE can control from the inside to see the possibilities ...
2020-10-051h 26
Tourism Hub - Tourism Marketing from Institute of ExcellenceManaging Your Mental Health and MotivationIn this episode join Despina Karatzias for a conversation about Managing Your Mental Health and Motivation with Dr Nasrin Parsianie the good, bad and the unique opportunities facing the tourism industry with Dr Nasrin Parsian from Dr Nas Inner Wellness Key learnings: PhD in Self Transformation using mixed methodology Help people to become empowered and be in charge of their own lives We are our own most powerful healer “Suicide happens when we don’t see the possibilities”. We need focus one what WE can control from the inside to see the possibilities In e...
2020-10-051h 26
Tourism Hub Podcast with Despina Karatzias020 ⎢ Pursuing Passion Projects with PurposeIn this episode join Despina Karatzias for a conversation about Pursuing Passion Projects with Purpose ie the good, bad and the unique opportunities facing the tourism industry with Kiff and Paterson (Global Ballooning), and Tania (mycause). Key learnings: Tourism Australia, Visit Victoria, and Melbourne City Council are supporting the https://mycause.com.au/lovemelbourne campaign with creating a balloon containing names of Melburnians contributing to the cause, something of artistic beauty. Global Ballooning looking to capture the spirit of Melbourne in the design of the balloon. Relevant links: https://www.globalballooning.com.a...
2020-09-2858 min
Tourism Hub - Tourism Marketing from Institute of ExcellencePursuing Passion Projects with PurposeIn this episode join Despina Karatzias for a conversation about Pursuing Passion Projects with Purpose ie the good, bad and the unique opportunities facing the tourism industry with Kiff and Paterson (Global Ballooning), and Tania (mycause). Key learnings: Tourism Australia, Visit Victoria, and Melbourne City Council are supporting the https://mycause.com.au/lovemelbourne campaign with creating a balloon containing names of Melburnians contributing to the cause, something of artistic beauty. Global Ballooning looking to capture the spirit of Melbourne in the design of the balloon. Relevant links: https://www.globalballooning.com.a...
2020-09-2858 min
Tourism Hub - Tourism Marketing from Institute of ExcellenceSmart Tourism Marketing Systems to Grow Your BusinessSmart Tourism Marketing Systems to Grow Your Business with Fabienne Wintle We speak with Fabienne Wintle, CIO of Tourism Tribe.Tourism Tribe is a super-simple, super-smart website that has been created to help tourism businesses who aren't digital geeks get the most of the web. It's a worldwide community of tourism operators and digital marketing experts helping one another reap the rewards the internet has to offer. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina...
2020-09-211h 01
Tourism Hub Podcast with Despina Karatzias019 ⎢ Smart Tourism Marketing Systems to Grow Your BusinessSmart Tourism Marketing Systems to Grow Your Business with Fabienne Wintle We speak with Fabienne Wintle, CIO of Tourism Tribe.Tourism Tribe is a super-simple, super-smart website that has been created to help tourism businesses who aren't digital geeks get the most of the web. It's a worldwide community of tourism operators and digital marketing experts helping one another reap the rewards the internet has to offer. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina...
2020-09-211h 01
Tourism Hub - Tourism Marketing from Institute of ExcellenceMaking the Most of Losing Clients due to COVIDWe speak with inbound tour operator Nayaz Noor from 39 Degrees South about how he is making the most of losing 100% of his clients due to COVID19. Nayaz has a Deakin University – Graduate Certificate in Cyber Security A Wharton School of Business Alumni, (University of Pennsylvania, USA) Nayaz has over 35 years of experience in the travel & tourism industry, working for Travel Agencies, Airlines and Tour Operators in India, Middle East and the USA. Key learnings: Moved to the USA in 1990, then moved back to India and started his business Circa 2010 visited and fell in...
2020-09-141h 05
Tourism Hub Podcast with Despina Karatzias018 ⎢ Making the Most of Losing Clients Due to COVIDWe speak with inbound tour operator Nayaz Noor from 39 Degrees South about how he is making the most of losing 100% of his clients due to COVID19. Nayaz has a Deakin University – Graduate Certificate in Cyber Security A Wharton School of Business Alumni, (University of Pennsylvania, USA) Nayaz has over 35 years of experience in the travel & tourism industry, working for Travel Agencies, Airlines and Tour Operators in India, Middle East and the USA. Key learnings: Moved to the USA in 1990, then moved back to India and started his business Circa 2010 visited and fell in...
2020-09-141h 05
Tourism Hub Podcast with Despina Karatzias017 ⎢ Isolation inspiration with Sarah Seddon and Heidi VictoriaISOlation INSPOration 🙌 There are incredible humans doing incredible things and I can't wait to ignite their excellence and share them with you! Season 2 of @tourismhub podcast kicks off with these two Victorian leading ladies @sarahseddon and @heidivictoriaphotography AND you have front row seats to watch the podcast recording unfold. Sarah Seddon (Sabre Collective) [http://sabrecollective.com.au, https://www.linkedin.com/company/sabre-collective, https://www.instagram.com/sarahseddon/] Heidi Victoria [https://www.heidivictoria.com.au, https://www.facebook.com/officialheidivictoria, https://www.instagram.com/heidivictoriaphotography/] Sarah from Sabre Collective and...
2020-09-071h 17
Tourism Hub - Tourism Marketing from Institute of ExcellenceIsolation inspiration with Sarah Seddon and Heidi VictoriaISOlation INSPOration 🙌 There are incredible humans doing incredible things and I can’t wait to ignite their excellence and share them with you! Season 2 of @tourismhub podcast kicks off with these two Victorian leading ladies @sarahseddon and @heidivictoriaphotography AND you have front row seats to watch the podcast recording unfold. Sarah Seddon (Sabre Collective) [http://sabrecollective.com.au, https://www.linkedin.com/company/sabre-collective, https://www.instagram.com/sarahseddon/] Heidi Victoria [https://www.heidivictoria.com.au, https://www.facebook.com/officialheidivictoria, https://www.instagram.com/heidivictoriaphotography/] Sarah from Sabre Colle...
2020-09-071h 17
Tourism Hub Podcast with Despina Karatzias015 ⎢ Maria Ulas - Artelia JewelleryWe have a chat with Maria Ulas from Artelia Jewellery. Artelia is a jewellery house founded by our passion for unique, personal and exceptional quality jewellery. Our background in manufacturing means that we have generations of experience in making the highest quality Melbourne engagement ring and other pieces, designed to last a lifetime of love and affection. Some key point we discuss are: Believing in yourself Understand what your core value is in your heart and use that to connect with your customers It's about connecting with another human as opposed to B2B, be...
2020-04-2950 minTourism Hub Podcast with Despina Karatzias016 ⎢ Kiff Saunders - Global BallooningWe chat with Kiff Saunders from Global Ballooning. This conversation was recorded in early 2020 as COVID19 started take its grip on the tourism industry, and the rest of the world. It's a wonderful thing, to be able to give someone the experience of a lifetime over Melbourne and the Yarra Valley. At Global Ballooning Australia, we've shared a sunrise with over 90,000 people in 25 balloons over as many years – and it never gets old. We're proud of our safety record, and we care deeply about our guests' experience, but for us, it's more about the people we meet along...
2020-04-291h 20
Tourism Hub - Tourism Marketing from Institute of ExcellenceMaria Ulas - Artelia JewelleryWe have a chat with Maria Ulas from Artelia Jewellery. Artelia is a jewellery house founded by our passion for unique, personal and exceptional quality jewellery. Our background in manufacturing means that we have generations of experience in making the highest quality Melbourne engagement ring and other pieces, designed to last a lifetime of love and affection. Some key point we discuss are: Believing in yourself Understand what your core value is in your heart and use that to connect with your customers It's about connecting with another human as opposed to B2B, be...
2020-04-2950 minTourism Hub - Tourism Marketing from Institute of ExcellenceKiff Saunders - Global BallooningWe chat with Kiff Saunders from Global Ballooning. This conversation was recorded in early 2020 as COVID19 started take its grip on the tourism industry, and the rest of the world. It’s a wonderful thing, to be able to give someone the experience of a lifetime over Melbourne and the Yarra Valley. At Global Ballooning Australia, we’ve shared a sunrise with over 90,000 people in 25 balloons over as many years – and it never gets old. We’re proud of our safety record, and we care deeply about our guests’ experience, but for us, it’s more about the people we me...
2020-04-291h 20Tourism Hub Podcast with Despina Karatzias014 ⎢ Rhianwen Seiter - MacKenzie QuartersWe chat with Rhianwen Seiter from MacKenzie Quarters. MacKenzie Quarters is your entertainment quarter, creating space for people to connect, socialise, laugh and celebrate in the heart of Bendigo. Located in central Bendigo in the heart of The Arts Precinct, MacKenzie Quarters has been lovingly restored to embrace its 141 year old history in a contemporary context. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in a...
2019-04-0124 minTourism Hub - Tourism Marketing from Institute of ExcellenceRhianwen Seiter - MacKenzie QuartersWe chat with Rhianwen Seiter from MacKenzie Quarters. MacKenzie Quarters is your entertainment quarter, creating space for people to connect, socialise, laugh and celebrate in the heart of Bendigo. Located in central Bendigo in the heart of The Arts Precinct, MacKenzie Quarters has been lovingly restored to embrace its 141 year old history in a contemporary context. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in a...
2019-04-0124 minTourism Hub Podcast with Despina Karatzias013 ⎢ Evonne Oxenham - Gold Mine BendigoWe chat with Evonne Oxenham from Gold Mine Bendigo. The key to Central Deborah Gold Mine's success as a tourist destination has always been the passion of our staff and tour guides, which include some of the grandchildren and relatives of the original Central Deborah miners. They literally bring Bendigo and Central Deborah's golden heritage to life as they passionately regale our visitors with stories of what life was really like during the harsh gold rush era of 1851-1954. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of...
2019-03-0133 minTourism Hub - Tourism Marketing from Institute of ExcellenceEvonne Oxenham - Gold Mine BendigoWe chat with Evonne Oxenham from Gold Mine Bendigo. The key to Central Deborah Gold Mine's success as a tourist destination has always been the passion of our staff and tour guides, which include some of the grandchildren and relatives of the original Central Deborah miners. They literally bring Bendigo and Central Deborah's golden heritage to life as they passionately regale our visitors with stories of what life was really like during the harsh gold rush era of 1851-1954. #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of...
2019-03-0133 minTourism Hub Podcast with Despina Karatzias012 ⎢ Daniel Rutherfurd - Bendigo TramwaysWe chat with Daniel Rutherfurd from Bendigo Tramways. You can find more information on the Bendigo Tramways website over at https://www.bendigotramways.com/contact #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Insititute Of Excellence. #BeExcellent Follow and connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.co...
2019-02-0119 minTourism Hub - Tourism Marketing from Institute of ExcellenceDaniel Rutherfurd - Bendigo TramwaysWe chat with Daniel Rutherfurd from Bendigo Tramways. You can find more information on the Bendigo Tramways website over at https://www.bendigotramways.com/contact #TourismHub #BeExcellent Join us every Saturday afternoon at 2pm live and be part of the conversation. Show hosted by Despina Karatzias. This program is brought to you by Tourism Hub in association with The Insititute Of Excellence. #BeExcellent Follow and connect with us: https://www.instagram.com/BeExcellentHQ/ https://twitter.com/desikaratzias https://www.linkedin.com/company/instituteofexcellence/ https://www.facebook.co...
2019-02-0119 minTourism Hub - Tourism Marketing from Institute of ExcellenceChristmas All Year with Amanda RalphWe speak with Amanda Ralph from Country Heart and Home based in Bright.
2019-01-0120 minTourism Hub - Tourism Marketing from Institute of ExcellenceBuilding Industry Greatness with Lakshmi CashmoreWelcome to Tourism Hub Podcast Episode 10! Thrilled to present the first interview part of the RACV Victoria Tourism Awards Winners Series brought to you by Victoria Tourism Industry Council (VTIC). In November 2017, the Victorian Tourism Awards gala night at Crown Palladium celebrated 30 categories of winning tourism businesses in their respective categories! This was the second Victorian gala event I conducted live interviews after winners were announced. As an extension to the mini-interviews with a selected few experience makers on the night of nights, I will bring the winner journeys in their business and career on the Tourism Hub Podcast...
2018-01-0545 minTourism Hub - Tourism Marketing from Institute of ExcellenceCelebrating a Legendary Career in Visitor Services with Elizabeth Curtain"Love what you do, who you work with, and the region you are promoting - what a happy life!" was one of many gold nuggets in this exclusive podcast with Elizabeth Curtain. I had the pleasure of interviewing Elizabeth just before her final day of a 24-year career managing the Geelong Visitor Information Centres. In a fabulous farewell article from the team at Tourism Greater Geelong and The Bellarine, Farewell Elizabeth. A legend Retires, in the time she has led visitor servicing in the region they had four offices, seven prime ministers and reinvented the whole organisation...
2017-12-2834 minTourism Hub - Tourism Marketing from Institute of ExcellenceHow to Build a Business and Look After You with Jo SurkittIn this episode, 'How to Build a Business and Look After You' with Jo Surkitt I explore with the Victorian-based wellness expert why she left a successful career in travel to start her own business. Jo has studied a vast range of Professional development specialities and natural therapies and has practised with professionals around the world. She has co-owned a successful natural therapy college in Melbourne and has treated 1000’s of clients throughout her 15-year professional career. Since 2002, Jo's business Revitalize Lifestyle has been changing the lives of people all over the country. Jo Surkitt and her team have exte...
2017-12-1436 minTourism Hub - Tourism Marketing from Institute of ExcellenceInterview with Experience Maker Charles Davidson from Peninsula Hot Springs Institute of Excellence Despina Karatzias with Charles Davidson from Peninsula Hot Springs[/caption] Peninsula Hot Springs is an award-winning Victorian attraction located 90 minutes from Melbourne on the Mornington Peninsula. I say attraction yet the hot springs have become a destination unto themselves. Over the years I have visited with girlfriends on a girls day out, have visited with hubby before kids, as a family post kids and most recently all by myself (check out my solo soak bliss video here). The Penisula Hot Springs was the brainchild of Charles Davidson and his brother Richard which they founded together in 1997 and w...
2017-08-1445 minTourism Hub Podcast with Despina Karatzias007 ⎢ Interview with Experience Maker Charles Davidson from Peninsula Hot SpringsInstitute of Excellence Despina Karatzias with Charles Davidson from Peninsula Hot Springs[/caption] Peninsula Hot Springs is an award-winning Victorian attraction located 90 minutes from Melbourne on the Mornington Peninsula. I say attraction yet the hot springs have become a destination unto themselves. Over the years I have visited with girlfriends on a girls day out, have visited with hubby before kids, as a family post kids and most recently all by myself (check out my solo soak bliss video here). The Penisula Hot Springs was the brainchild of Charles Davidson and his brother Richard which they founded together in 1997 and...
2017-08-1445 minTourism Hub - Tourism Marketing from Institute of ExcellenceHashtag 101 for Tourism Hashtag 101 for Tourism episode delves into the topic of #Hashtags and the importance of using hashtags strategically in your tourism business. Are you using hashtags in your social media marketing and campaign managing? Is there a method to your hashtag madness or are you writing hashtags wherever, whenever and hoping they attract followers and leads to your business? Is there a method to your hashtag madness? or are you writing hashtags wherever, whenever and hoping they attract followers and leads to your business? Or are you writing hashtags wherever, whenever and hoping they attract followers and leads to your book, bu...
2017-08-0744 minTourism Hub - Tourism Marketing from Institute of ExcellenceVisitors, Values and VTIC (Interview with Adrian Byrt)In this episode, I chat to Adrian Byrt, Relationship Consultant & Events at Victoria Tourism Industry Council (VTIC). This is Victoria’s peak leadership organisation talking all things 'Visitors, Values and Victoria Tourism Industry Council'. First of all, in mid-2016 I had an opportunity to join the VTIC team to manage the Victorian state program. It is called ATAP which is the acronym for Australian Tourism Accreditation Program. We love those acronyms! As a result, I had the opportunity to work in close collaboration with tourism professionals that I have loved and admired for many ye...
2017-06-2940 minTourism Hub - Tourism Marketing from Institute of ExcellenceMike James – Going Pro with Your Smart Phone PhotographySeason 1, Episode 3 In this episode, I had the pleasure of capturing first time meeting over a coffee with Mike James, founder of Better Mobile Photos. I met Mike through Your Tourism Excellence a private group for tourism experience makers and it was such a treat to meet someone like minded and so passionate about his craft with his combined 20 years of experience in photography and mentoring to become a sought after smartphone photography training specialist. Phone camera technology, combined with Mikes’ practical techniques, tips and recommended apps have made the smartphone a convenient an...
2017-05-1227 minTourism Hub - Tourism Marketing from Institute of ExcellenceConfessions of a Start Up: Launching a New Website and BusinessSeason 1, Episode 4 In this episode of Tourism Hub, you are welcomed into the world of the flying solo life to turn a passion project into a business with passion. It has been almost three years in my business. As someone that advocates and preaches the importance of a website and a solid content marketing strategy to create regular, inspiring, educational and consistent content that connects you and your message to your audience, I have gone through almost twelve financial quarters of business life without one. It has only been a few weeks since launching instituteofexcellence.c...
2017-05-0136 minTourism Hub - Tourism Marketing from Institute of ExcellenceTransitioning from CEO of ATDW to Chief Entrepreneur of TourismTribe.comSeason 1, Episode 2 An absolute pleasure to invite my first guest, Liz Ward (@lizward_oz) to the Tourism Hub Podcast. A game changer in adopting innovative technologies in the tourism industry Liz led the Australian Tourism Data Warehouse (ATDW) business during its start-up phase in 1999-2001 and then as CEO from August 2004 until February 2015, and previously held senior management positions in Tourism and Events Queensland for 12 years including Director of e-Marketing. Most recently she left the corporate world behind and shares her story about starting her new venture, TourismTribe.com, the online learning hub with over 650 tourism businesses...
2016-12-1640 minTourism Hub - Tourism Marketing from Institute of ExcellenceWhy start a tourism inspired podcast?Season 1, Episode 1 In this very first episode of Tourism Hub I share with you my big why of starting a podcast dedicated to the industry of experiences and making memories. As an avid listener to many business, social media and entrepreneur inspired podcasts around the world I am very excited to bring to fruition a business and marketing podcast that will inspire and educate us through sharing the success, stories and ideas of the leaders and entrepreneurs of our industry. In this episode I specifically share why I love podcasts (and you should...
2016-12-0123 min