Shows
The Firebelly Social ShowDiana Fryc On Voodoo Brands, Good Design Street Cheese & MoreDiana Fryc is the Chief Growth Officer and Partner at Voodoo Brands, a leading brand strategy and consulting firm helping food, beverage, and wellness brands rise above the noise and drive impact. Under her leadership, Voodoo Brands has guided Fortune 500 corporations and startups through major growth challenges while expanding its strategic services. Diana also serves as Chairperson and President of Naturally Seattle, championing the growth of the Pacific Northwest's natural products community, and hosts Gooder Podcast. In this episode… In today's crowded food and beverage landscape, standing out isn't just about having a great product. It...
2025-10-2451 min
Shameless Leadership843: Diana Fryc: Finding Your Superpowers When You Don’t Fit the MoldDiana Fryc is a Shameless Mom and stepmom who was raised by immigrant refugee parents. Her father is a holocaust survivor. Professionally, she is a marketing executive with 20 years of experience advising brands from Fortune 50 companies to start-ups on how to address their toughest growth challenges. As partner and CMO of branding firm Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined in every element of her work, Diana believes that business should be a force for good. She uses her net...
2024-01-2449 min
GooderRedefining Menopause: Empowering Women Through Honest ConversationsJulie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health...
2023-09-2832 minGooderUnmasking Medical Racism: The Importance of Finding a Doctor Who Listens with Beatrice DixonJoin Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company.The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces...
2023-09-1146 minGooderFrom Syrup to Success: How Swoon Navigated It All with Jennifer RossIn this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led...
2023-08-2827 minGooderSustainability and Social Responsibility in Business with Ariel KayeJoin host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey...
2023-08-1434 minGooderRevolutionizing Windows: Redefining the Design Landscape with Haley WeidenbaumIn this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!
2023-07-3146 min
The Find Your Leadership Confidence Podcast with Vicki NoethlingDiana Fryc on Making a Real Difference in a Company’s Bottom LineSubscribe to Our PodcastIn this episode Vicki and her guest Diana Fryc discuss subjects like doing a better job of educating and understanding the needs of the future Generation Z and C buyers. Learn the most surprising hurdles women in leadership keep running into. They also discuss what it will take to make lasting change for the diversity in the naturals industry and beyond.
Retail Voodoo is a brand development firm providing strategic brand and design services for brands in the food, wellness, and beverage industries. Our clients include Starbucks, KIND, REI, Pepsico, HighKey...
2023-07-2637 minGooderRedefining Sustainability with Mo & Michelle MokoneIn this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.They also talk about their expansion to the US market and...
2023-07-1741 minGooderCulinary Resilience: Unveiling Success in the Food Industry with Holly SnyderIn this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams. Holly shares her remarkable journey, starting from her hands-on experience working on the line and in pastry at the prestigious Stars restaurant. She takes us through her entrepreneurial venture of creating a line of frozen meals for two, showcasing her innovation and culinary prowess.The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance...
2023-07-0342 minGooderFrom Cereal Trials to Market Triumph: The Journey of Ellis and Margaret WishingradIn this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.Join us to learn from Margaret's experiences about...
2023-06-1935 minGooderTrust and Transformation in Women’s Supplements with Alex Taylor & Tori Thain GioiaIn this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the...
2023-06-0535 minGooderExploring Global Flavors and Culture Through Snacking with Sarah WallaceIn this episode of Gooder, host Diana Fryc engages in a conversation with Sarah Wallace, the founder and CEO of The Good Bean and CEO of Beanitos. They delve into the inception of The Good Bean and the unique challenges faced in introducing a new category of legume-based snacks. Sarah shares her valuable insights from her extensive experience in the natural and specialty foods industry, offering guidance to emerging brands, emphasizing the significance of cultivating customer loyalty and adopting a deliberate approach to growth. They explore the significance of multiculturalism in the realm of food and cooking, and the rising...
2023-05-2247 minGooderLeveraging Celebrity Partnerships to get Real ROI with Melissa ConnerMelissa Conner is a partner and director at Jennifer Bett Communications. She has won awards for her communication skills and has over 15 years of experience in the industry. She joined Jennifer Bett Communications in 2014 and focuses on helping fast-growing consumer brands in an inclusive and sustainable way. She has worked with famous brands like Tom's, Sotheby's, and Jack Spade. In 2017, she received the PRSA's 15 under 35 award.QUOTESBeing unafraid to speak up about what's important to you and your customers is key. While not all brands need to be activists, supporting causes that matter to you...
2023-05-0843 minGooderInspiring Innovative Initiatives with Audarshia TownsendAudarshia Townsend is the Content Director for Informa Market and a veteran food and beverage journalist covering the latest trends and innovations across the food industry. As Content Director for Informa Markets, she oversees the development of quality content in various forms, from written articles to visual media. Her keen eye for industry trends and her passion for innovation propels her to keep an informed and insightful pulse on the ever-changing landscape of the food and beverage industries. In addition, you can often find her delving into initiatives that support everyone from food companies to founders to small business owners...
2023-04-2444 minGooderBrewing Better with Betsy FrostBetsy Frost is the CEO of Hoplark Brands, a company brewing tea like beer, with the hops, but without sugars, additives or any fermentation; each with the sophisticated flavor of hops, without the alcohol or calories. Betsy’s marketing background creating and growing businesses and brands makes her the perfect fit for the company. She has experience across various industries, from startups to large companies, and has a real talent for managing complex projects and partnerships. Betsy is known for being innovative, leading the brands she works with to new ideas that lead to exceptional growth. Additionally, she is passionate ab...
2023-03-2640 minGooderEverything Expo with Diana FrycDiana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana's passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and...
2023-03-2020 minGooderPassion Prevails with Melissa PriceMelissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell’s, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire othe...
2023-03-1239 minGooderIt's Not Traditional, It's TWRL with Olivia ChenGet ready to hear from Olivia Chen, the co-founder and chief marketing officer of Twrl Milk Tea. She's a creative entrepreneur who loves bringing people together, telling stories, and marketing. Olivia knows how to use unconventional marketing tactics to make a brand stand out and get more sales.Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way.Today's episode is hosted by...
2023-03-0646 minGooderDisrupting Distribution with Fiona LeeFiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery.Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.Fiona discusses...
2023-02-2745 minGooderCreating a Crossover Company with Lucinda WrightLucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle's business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what's next for Cask & Kettle and shares insights into the...
2023-02-1950 minGooderNever Stop Bee-Leavin' with Jennifer WieseJennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company. Her mission in doing so is grounded in her belief that any one person can make a difference in the world, and through their business.Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the...
2023-02-1332 minGooderBlissfully Balanced with Sara Gelenberg-FieldSara Gelenberg-Field is the Chief Marketing Officer of Mommy's Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current role as CMO, she is responsible for a fast-growing, nationally distributed line of products focused on family health and wellness.Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different...
2023-02-0638 minGooderOld Ingredients, New Age Name with Laura ShenkarOn today’s show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different factors that can affect distribution at the State level, along with consumer preferences and diet restrictions. Throughout her career journey, she has experienced many magic moments and learned secrets to continually improve along the way. Everything she has learned has led her to becoming an excellent advisor to those with similar career paths and interests. Her expertise in...
2023-01-2343 minGooderA Startup Sparked by Dark Days with Ali BonarOat Haus' CEO & Chief Vibes Officer, Ali Bonar joins us today to talk about the companies focus on nutrition and the world's first-ever oat-based spread, Granola Butter. Ali shares her industry experience and the story of how Oat Haus was founded. Additionally, she discusses the importance of smart marketing practices, placing emphasis on a healthy diet and consuming natural foods.To round out the episode, Ali talks about the milestones she has achieved and the contributing factors that have given rise to the success of the company. These successes have led her to become an expert at giving...
2023-01-1643 minGooderLean Into Clean with Caitlyn VanderhaegheCaitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children's author, certified teacher and health advocate. Her love of all things natural health was the motivation that propelled her to develop nutritional supplements that only contain essential nutrients.On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients', Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled...
2023-01-0940 minGooderDistilling a Spirited Tradition with Jamie HuntJamie Hunt is the Founder and CEO of Fast Penny Spirits, an Italian Amaro liqueur company based in Seattle, WA. European adventures and a rich family history of wine and liqueur making sparked her dive into the world of Amaro. On today's show, Jamie shares her inspiration for starting her own company and why she left her tech career behind. Additionally, she discusses women empowerment, meaningful opportunities, and career mentorship for a growth trajectory. Furthermore, she gives some wonderful advice, speaking to the lessons and challenges she has faced in her career as a leader and a woman...
2023-01-0233 minGooderAccelerating Today, Owning Tomorrow with Jess AkersJessica Akers is a leader in commerce innovation at General Mills, the parent brand to some of the most well-known food and CPG brands on the planet. The continued growth of e-commerce and the changing expectations of consumers in the digital age has kept her at the forefront of change in the food sector. By applying agile marketing techniques and technology to learn at the pace and scale of global business, she is on a quest to provide connected consumer experiences.In this episode, Jess shares about her role at General Mills, as well as her career journey to...
2022-12-2629 minGooderA Mission Driven by Memories with Vanessa PhamVanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along with its mission and principles. She shares the lessons she learned from friends and mentors along her journey and what continues to inspire her. Additionally, she talks about the impact the brand made in the food industry and how its business model is different than most.Vanessa shares her experience being a venture-backed CPG brand and how working...
2022-12-1935 minGooderSpice Up Your Life with Patti DoyleJoin us for our conversation with Patti Doyle, the CEO of Rumi Spice. Founded by military veterans who served in Afghanistan, the spice company's mission is to bring flavorful, ethically sourced and socially responsible spices from Afghanistan to share with customers worldwide. In her own right, Patti is an accomplished and innovative B2C and B2B marketing executive with profit and loss responsibility, extensive experience in marketing strategy, business development, digital marketing, advertising, brand management, CRM and eCommerce. She Utilizes her outstanding interpersonal skills to lead cross-functional teams and to ensure that goals and objectives are achieved. In talking...
2022-12-1246 minGooderFood-Tech Goes Vegan with Jennifer StojkovicAs a food-tech leader, author of The Future of Food is Female, and the founder of the Vegan Women Summit, Jennifer Stojkovic is an amazing woman who continues to push boundaries. She began her career working with renowned Silicon Valley investor and founder of SV Angel, Ron Conway. Following her time there, she entered the food-tech market. Throughout her career she has worked alongside some of tech's most well-known CEOs holding positions at Google, Microsoft and Facebook. In addition, she has also partnered with a number of fast-growing startups such as WeWork, Cruise and Postmates. Jennifer shares her career journey...
2022-12-0540 minGooderFrom STEM to Marketing Exec, Unconventional Career Paths Are On The Rise with Kimberly LamAs an expert brand management and marketing leader, Kimberly Lam joins me to talk about her extensive experience developing both lifestyle and consumer packaged goods brands on a global scale. She has spent her career leading iconic brands, including Coca-Cola, Marriott, Delta and American Express. At all different intervals of her career, she has experienced changing business landscapes and accelerated growth for brands such as Chobani, which set out to create a new CPG category. Kim is currently the Marketing Director at Sanzo, where she is elevating the company's mission of bridging cultures through authentic Asian flavors. On today's Gooder...
2022-11-2836 minGooderLeadership Growth When Women Run Boards with Cassie BurrJoin us as I sit with Cassie Burr, a Talent Partner at VMG Partners and the Executive director of the Women On Boards Projects which she co-founded in February 2020. From analyst to powerhouse talent developer, Cassie Burr talks about her her unforgettable and favorite life moments, and how she became the Executive Director of Women on Board Project. As women in leadership is on the rise, this is an episode you don’t want to miss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
2022-11-2150 minGooderIncreasing Accessibility to Food as a Form of Medicine with Maya FrenchToday Maya French, the founder of Koia and Joydays joins us to talk about her growth journey as an entrepreneur and startup founder. Both Koia and Joydays are mission-driven brands that are working to get healthy food and beverage products into the hands of underserved populations. Maya works hard to ensure that her products are filled with vital nutrients and wholesome ingredients to counteract unhealthy eating habits across America, ones that she’s all too familiar with. Maya and I also discuss burnout and how she approaches taking breaks by finding a creative space to thrive in and coming out be...
2022-11-1439 min
GooderThe Importance of Having Accelerator Programs for Latino Entrepreneurs Featuring Junea Rocha, Brazi BitesIn this episode of the Gooder Podcast, host Diana Fryc sits down with Junea Rocha, the Co-founder and CMO of Brazi Bites, to discuss how she’s helping entrepreneurs succeed through the Latino Entrepreneur Accelerator Program. Junea talks about the program, the industry gap she’s trying to reduce, how the program will help startup leaders achieve success, and the criteria for joining the program.
2022-09-1929 minGooderFinding Balance for Work-Life Harmony Featuring Zahira Marmar, HrbvorIn this episode of the Gooder Podcast, host Diana Fryc sits down with Zahira Marmar, the Founder and Chief Tea Brewer at Hrbvor, to discuss work-life harmony while running a beverage brand. Zahira talks about her herbal tea company, Hrbvor, tips for having work-life harmony, and the mistakes and lessons she learned in her entrepreneurial journey.
2022-08-2245 minGooderEmpowering Underrepresented CPG Founders Featuring Katrina Tolentino, Naturally NetworkIn this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Tolentino, the Executive Director at Naturally Network, to discuss how they help underrepresented CPG founders succeed. Katrina explains what Naturally Network does for the CPG industry, how the M/O Fellowship helps CPG brands prosper, and the partners and people she’s looking up to as advisors in the program.
2022-08-1542 minGooderTips To Succeed in the Beverage Industry Featuring Becca Schepps, Mortal VenturesIn this episode of the Gooder Podcast, host Diana Fryc sits down with Becca Schepps, the Founder and CEO of Mortal Ventures, to discuss her entrepreneurial journey and tips to succeed in the beverage industry. Becca explains the importance of natural brand accessibility, how she balances her personal and professional life, how her history as a creative director influences her leadership style, and her advice to other entrepreneurs.
2022-07-2546 minGooderThe Importance of Ancient Grains and Wheat Featuring Brooke Lucy, Bluebird Grain FarmsIn this episode of the Gooder Podcast, host Diana Fryc sits down with Brooke Lucy, the Co-owner and Founder of Bluebird Grain Farms, to discuss her entrepreneurial journey in growing, processing, and selling organic ancient grains and wheat. Brooke explains the fundamental shift in people’s demand for ancient grains and wheat, product development and the farming practices they use to grow their grains, challenges they’ve faced, and her advice to new farmers and entrepreneurs.
2022-07-1854 minGooderRunning a Successful Wellness Beverage Brand Featuring Angela Zeng, KarvivaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Angela Zeng, Founder and CEO of Karviva, to discuss her entrepreneurial journey running a successful, healthy beverage brand. Angela explains where the idea for Karviva came from, how to manage food waste, the challenges and lessons she learned maneuvering a young, growing brand in the beverage industry, and the impacts of veganism and plant-based foods on the American diet.
2022-07-041h 04GooderHow To Succeed in the Refrigerated Snacks Space Featuring Leigh Keith, Perfect SnacksIn this episode of the Gooder Podcast, host Diana Fryc sits down with Leigh Keith, the Co-founder and Co-CEO of Perfect Snacks, to discuss the entrepreneurial journey as a successful refrigerated snacks brand. Leigh talks about Perfect Snacks and some of the challenges of running a business as a young person, their acquisition by Mondelēz International, leadership strategies, and her advice to other entrepreneurs.
2022-06-2757 minGooderHow to Successfully Run a For-Good, For-Profit Brand Featuring Suz Hernandez, MamaPIn this episode of the Gooder Podcast, host Diana Fryc sits down with Suz Hernandez, the Founder and CEO of MamaP, to discuss ways to successfully run an eco-friendly brand. Suz explains the reasons why MamaP exists as a for-good, for-profit brand, the challenges and lessons they’ve learned, and how they’re growing and creating change.
2022-06-2045 minGooderFueling the Path To Feeling Better Featuring Tara Staten, BulletproofIn this episode of the Gooder Podcast, host Diana Fryc sits down with Tara Staten, the Marketing Director at Bulletproof, to discuss ways to run a healthy, successful food and beverage brand. Tara explains the lessons she has learned that have contributed to her success, the leadership style she uses and how it has evolved with time, the importance of having mentors, and advice to leaders.
2022-06-1338 minGooderIntrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen SnacksIn this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Borisjuk, the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks, to discuss her intrapreneurial journey in the healthy foods industry. Katrina explains the value of intrapreneurship and lessons she has learned, the process and challenges they faced launching a startup during the pandemic, and her advice to other entrepreneurs.
2022-06-0649 minGooderTips To Run a Healthy Social Venture Featuring Nina Tickaradze, NADIIn this episode of the Gooder Podcast, host Diana Fryc is joined by Nina Tickaradze, the Founder and CEO of NADI, to discuss tips on how to successfully run a healthy social venture. Nina explains the challenges of running a social venture and lessons she has learned as a leader, the importance of being in an entrepreneurial group outside of your organization, and her advice to other women leaders.
2022-05-3047 minGooderThe Changing World of Allergens Featuring Catherine Jaxon, Mission MightyMeIn this episode of the Gooder Podcast, host Diana Fryc is joined by Catherine Jaxon, the Co-founder and Co-CEO of Mission MightyMe, to discuss ways parents can prevent food allergies in their children. Catherine explains the importance of introducing microdoses of the allergen foods into babies’ diets early, the types of allergen foods we have, and the products Mission MightyMe creates to help prevent food allergies.
2022-05-2352 minGooderHow To Run a Healthy Brand Featuring Sophia Maroon, Dress It Up DressingIn this episode of the Gooder Podcast, host Diana Fryc is joined by Sophia Maroon, the Founder and CEO of Dress It Up Dressing, to discuss her entrepreneurial journey in making healthy dressings and marinades for salads. Sophia explains her 10-year journey of scaling Dress It Up Dressing and the mistakes she avoided, the kind of networks an entrepreneur should have to succeed, and her advice to entrepreneurs.
2022-05-1651 minGooderHow To Drink Better and Drink Clean Featuring Donna Katz, G’s Hard Ginger BeerIn this episode of the Gooder Podcast, host Diana Fryc is joined by Donna Katz, the CEO and Founder of G’s Hard Ginger Beer, to discuss her entrepreneurial journey in beverages, specifically in the alcohol category. Donna talks about what inspired her to found G’s Hard Ginger Beer, the lessons she has learned developing the company, and the importance of growing through mentorship and industry networks.
2022-05-0938 minGooderImportance of Design Thinking in Innovation Featuring Snehdeep Brar, Lenny & Larry’sIn this episode of the Gooder Podcast, host Diana Fryc is joined by Snehdeep Brar, the Head of Technical Services and R&D at Lenny & Larry’s, to discuss tips for promoting healthy and wealthy living. Snehdeep explains strategies to successfully work in different markets, the tools and tactics she uses to be successful, and advice to people working with different brands.
2022-05-0224 minGooderMaking a Difference With a Healthy Food Brand Featuring Richa Gupta, Good Food for GoodIn this episode of the Gooder Podcast, host Diana Fryc is joined by Richa Gupta, the President and Founder of Good Food For Good, to discuss ways you can provide healthy food to consumers and run a successful business all at the same time. Richa shares her entrepreneurial journey and lessons she has learned, the details of mindful consumption, waste, and recycling, and her advice to other entrepreneurs wanting to make an impact.
2022-04-2543 minGooderPositively Impacting the World With a Brand Featuring Rebecca Hamilton, BadgerIn this episode of the Gooder Podcast, host Diana Fryc is joined by Rebecca Hamilton, second-generation Owner and Co-CEO at Badger, to discuss ways to impact the world positively with your brand and have good returns. Rebecca explains how she uses Badger as a platform to enact positive change, impacts the National Women’s Business Council has on women in business, and she gives advice to people who want to be advocates and good business owners, brand stewards, and leaders within their organization.
2022-04-1737 minGooderThe Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien ChilesIn this episode of the Gooder Podcast, host Diana Fryc is joined by Maria Covarrubias, the Co-founder and Culinary Expert at Cien Chiles, to discuss her entrepreneurial journey as “the sauce queen.” Maria shares the inspirations behind her sauce ideas, the importance of having mentors in any venture of your life, and her advice to entrepreneurs, innovators, and creators.
2022-04-0443 minGooderBuilding Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor WholesaleIn this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker’s helped her grow Harbor Wholesale, how she helped Smucker’s smoothly integrate two companies after an acquisition, and why she loves working at Harbor Wholesale.
2022-03-2837 minGooderEnabling Healthy Living featuring Mae Steigler, OrganifiIn this episode of the Gooder Podcast, Diana Fryc is joined by Mae Steigler, the CEO at Organifi, to discuss how Mae successfully runs an organic brand. Mae explains the impacts of eating organically-produced foods, ways to empower your team to be sustainable, and the importance of educating people on eating healthy. Plus, Mae talks about some of the leadership skills she’s learned and how she helped the company pivot during the start of the pandemic.
2022-03-1447 minGooderLearning to Love Good Fats featuring Suzie Yorke, Love Good FatsIn this episode of the Gooder Podcast, host Diana Fryc is joined by Suzie Yorke, Founder and Board Member of Love Good Fats, to discuss her journey to produce convenient snacks with healthy fats. Suzie talks about the early days of pitching the idea, finding investors, and how her previous experience with Frito Lay and Weight Watchers gave her the right knowledge to start Love Good Fats. Plus, Suzie opens up about why life on the autism spectrum doesn’t have to limit you.
2022-03-0741 minGooderChocolate for Change featuring Jean Joyce Thompson, Seattle Chocolate CompanyIn this episode of the Gooder Podcast, host Diana Fryc is joined by Jean Joyce Thompson, Owner and CEO of Seattle Chocolate Company, to discuss the adventures of the chocolate business. Jean talks about why she bought the company, lessons she learned during the early days, and how the business is building up communities.
2022-02-2847 min
Digging DeeperThe Power of Women in Brand LeadershipThe Gooder Podcast highlights the powerhouse women in the consumer product goods industry. It’s a great show to inspire everyone, but particularly women, to achieve success and build leadership in business. The show is hosted by Diana Fryc from Retail Voodoo who visited with Digging Deeper to talk about women in leadership, but also cause marketing, CPG and food and beverage marketing and beyond.Her firm is a branding agency that focuses on guiding mission-driven consumer brands to attract a broad and passionate fan base.This episode of Digging Deeper is brought to you by...
2022-02-1535 minGooderComing Together to Create Change featuring Seleyn DeYarus, Regenerative RisingIn this episode of the Gooder Podcast, host Diana Fryc is joined by Seleyn DeYarus, Founder and Executive Director of Regenerative Rising, to discuss the benefits of regenerative agriculture. Seleyn talks about why industry leaders need to come together to promote regenerative ideas, common concerns from businesses considering the change, and what she hopes for the future.
2022-02-1449 minGooderEmpowering Women Entrepreneurs featuring Natasha Case, Coolhaus & The Urgent CompanyIn this episode of the Gooder Podcast, host Diana Fryc sits down with Natasha Case, Co-founder and President of Brand Experience at Coolhaus, to discuss how her brand is making a difference. Natasha talks about the mission of Coolhaus, how her architecture background helps the company, and the recent acquisition by Perfect Day.
2022-02-0749 min
Lead Like a WomanBe KindDiana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo, a US-based branding firm that helps food, beverage, wellness, and fitness companies address their toughest growth challenges. As the daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the US, Diana is built for a higher purpose. From working with Jane Goodall to source sustainably made paper, she went on to a career helping corporate America normalize the use of environmentally responsible products and materials before working with Retail Voodoo. Diana believes that businesses should be a force for good and...
2022-02-0334 minGooderHonest, Elevated, Better-For-You Booze featuring Alexi Cashen, Elenteny Imports and St. Hildie’s Spiked Tincture TonicsIn this episode of the Gooder Podcast, host Diana Fryc is joined by Alexi Cashen, Co-founder and CEO of Elenteny Imports and Founder and Chief Revenue Officer of St. Hildie’s Spiked Tincture Tonics, to discuss what sets her drinks apart. Alexi talks about the mission of St. Hildie’s, how she is helping other companies handle distribution and logistics with Elenteny Imports, and why she is passionate about changing the alcohol industry.
2022-01-3137 minGooderHealthier Food for the Masses featuring Erin Baker, Erin Baker’s Wholesome Baked GoodsIn this episode of the Gooder Podcast, host Diana Fryc is joined by Erin Baker, President and Founder of Erin Baker’s Wholesome Baked Goods, to discuss how she is offering a better-for-you breakfast for everybody. Erin tells the story of starting the company, how she is helping struggling youth in the Boys & Girls Clubs, and why she is passionate about ingredient integrity.
2022-01-241h 03GooderEmpowering Women Presenters featuring Andrea HeustonIn this episode of the Gooder Podcast, host Diana Fryc is joined by Andrea Heuston, CEO and Founder of Artitudes Design, to discuss how she is empowering speakers — especially women speakers. Andrea talks about the beginning of Artitudes, tips to create a stellar presentation, and how she is empowering women through the Lead Like a Woman Show.
2022-01-1028 minGooderThe Radically Fun and Environmentally Friendly Water Brand featuring Amy Friedlander HoffmanIn this episode of the Gooder Podcast, host Diana Fryc is joined by Amy Friedlander Hoffman, Chief Business Officer for Liquid Death, to discuss their innovative marketing strategies. Amy talks about how the company is helping the environment, the company’s structure for success, and why humor is the perfect marketing tool.
2022-01-0354 minGooderA Year in ReviewIn this episode of the Gooder Podcast, host Diana Fryc is joined by Rise25 Co-founder Dr. Jeremy Weisz to review the best interviews from the past year. Diana shares what she learned from talking with powerhouse women leaders, innovative new ideas in the food, beverage, and wellness space, and her experience attending NOSH Live.
2021-12-2035 minGooderFrom Commodity Ingredient to Millennial Brand featuring Amanda SainsIn this episode of the Gooder Podcast, Diana Fryc is joined by Amanda Sains, Director of Marketing at Joolies California Superfruit, to discuss how she is bridging the gap between branded food and commoditized produce. Amanda shares how Joolies got started, why she is passionate about the better-for-you industry, and how she is reaching new audiences with strategic marketing. She also opens up about maintaining a healthy work-life balance while working towards big goals.
2021-12-1358 minGooderKombucha Like You’ve Never Seen featuring Holly LymanIn this episode of the Gooder Podcast, Diana Fryc is joined by Holly Lyman, Founder and Queen Bee of Wild Tonic, to discuss her journey to create a revolutionary, healthy beverage. Holly talks about how she discovered the amazing qualities of honey, her transition from art to beverages, and the challenges she overcame while building up Wild Tonic.
2021-12-0643 minGooderNatural Flavoring — The Real Deal featuring Maria LittlefieldIn this episode of the Gooder Podcast, Diana Fryc is joined by Maria Littlefield, Co-founder and COO of Owl’s Brew, to discuss her journey to revolutionize the brewing business. Maria talks about why she started making boozy teas, how she upheld the standard of real, fresh ingredients, and the importance of empowering young women in the beverage industry.
2021-11-2942 minGooderRe-Think Your Energy Drink featuring Kristin SchroederIn this episode of the Gooder Podcast, Diana Fryc is joined by Kristin Schroeder, Co-founder and CEO of Moonlight Beverage Company, to discuss how they have reinvigorated energy drinks with nitric oxide. Kristin talks about the health benefits of nitric oxide, the inspiration behind Moonlight Beverage Company, and how she works with her husband to bring their mission to life.
2021-11-2232 minGooderInnovation Comes From You — Not Your Degree featuring Fumi James (Watanabe)In this episode of the Gooder Podcast, Diana Fryc is joined by Fumi James, the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo, to discuss why experience outweighs advanced degrees. Fumi shares the story of her humble beginnings, how she developed a strategic design mindset, and why she values portfolios over educational background. She also talks about how to cultivate a work environment that values diversity and inclusion.
2021-11-1550 min