Shows
Stand OutThe Secret Power of JournalingWhen I was 15 years old or so, my oldest sister gave me this book, and it was actually photocopies of a book bound together. She must’ve photocopied it at uni and then put it together herself…. She had read it already, and I could tell because I could see her notes and squiggles… And I remember feeling like this book was a special thing… like I should treasure it and keep it safe. And I kept it for years together with a lined notebook with all my notes from the book… In fact, I probably still have it so...2024-04-2213 min
Stand OutMimicking The MastersWelcome to Episode 9 of our Monday Monologues. In this episode, I’ll discuss a very powerful and underrated accelerator to getting to where you want to go, wherever that might be, professionally or personally.And to illustrate this powerful method, I’ll tell you the story of Tony Robbins… I am sure most of you have heard of Tony Robbins… Today, he is probably the most famous personal development coach, motivational speaker and author.In his early years, Tony Robbins was fascinated by the concept of modelling, a principle he learned from the work of neuro-li...2024-04-1513 min
Stand OutTrusting the ProcessIn our last episode, we discussed how to identify your North Star, highlighting the importance of aligning it with your core values and long-term vision.This episode is, in many ways, the perfect continuation of creating a North Star because it is all about trusting the process.Since I was very young, I have been obsessed with Greek mythology. Eventually, I read Joseph Campbell’s book The Hero with a Thousand Faces, in which he outlines the Hero’s journey. The book provides a powerful narrative framework that resonates across time and cultures, and it illu...2024-04-0814 min
Stand OutYour North StarWelcome to another episode of our Monday Monologues. In this episode, I will explore the role of having a clear direction, a vision, and a North Star in personal and professional growth.I want to start with a question I’d like to put out to you… Do you have a crystal clear vision in your mind of where you want to be, let's say… in 5 years? If not, and there is absolutely no judgment here, but do you feel you make decisions more as you go? Reacting to life’s events as and when they hap...2024-04-0112 min
Stand OutAuthor's Chat with Ellie LutherWelcome back to Stand Out! In today's episode, we're diving deep into the art of content generation with one of the fastest authors at Monogram Publishers, Ellie Luther. She has been published twice in less than two years, writing two long-form books on Italian wine and becoming an automatic authority in that niche, which is an amazing achievement!She has been a consultant in the sustainability space for years, and she leads the content strategy for global agriculture alliances, so she knows exactly what it takes to create content that speaks to a specific industry and amplifies...2024-03-2523 min
Stand OutYou Are Your Ideal CustomerIn this episode, we’ll talk about a really interesting approach to targeting customers. In episode 2, we talked about why it is so important to define who your ideal customer would be; we also talked about creating customer avatars and deeply understanding who they are, their needs, desires, pains and challenges.And why does focusing on the right customer matter so much? Imagine trying to speak to a crowded room where everyone has different interests. Your message might get lost in the noise. But when you speak directly to those who are genuinely in...2024-03-1811 min
Stand OutHow to Find Your True TribeIn this episode, we’ll talk about how, in business, it's vital to identify and connect with the people who not only love what you do but also buy from you and engage with your brand actively.These are the people who champion your cause, share your passion, and are instrumental in sustaining your business. But how do you find these loyal enthusiasts? This episode is not just about finding your audience; it's about discovering your community—those who will journey with you, champion your brand, and grow alongside you.2024-03-1118 min
Stand OutBuilding Your Personal BrandIn this episode of our Monday Monologues, I’ll be talking about the importance of creating a Personal Brand. This concept has been gathering momentum lately, and I thought it would be an excellent theme for today.I talk about what an 'Attractive Character' is and how you can create your own to represent your brand.Finally, I go through steps in which you can build your personal brand and put it into practice in your business activities.2024-03-0412 min
Stand OutWhy Your Business is Not Different Enough to Stand outIn this episode of Monday Monologues, Diana discusses a critical issue facing businesses today: the struggle to stand out in an increasingly crowded and fast-paced market. Whether you're a seasoned industry veteran or a newcomer to your field, distinguishing your business is a challenge we all face. With the rapid technological advances, we're witnessing unprecedented disruptions across all sectors, signalling a transformation that's just the beginning. As technology evolves quickly, businesses and individuals must adapt or risk becoming obsolete. We're also seeing a new generation enter the workforce, bringing natural fluency in digital navigation.In...2024-02-2614 min
Stand OutHow Writing a Book Makes You an Instant AuthorityIn today's episode, Diana dives into the incredible power of publishing a book to establish yourself as an authority in your industry. In our fast-moving and competitive world, standing out can be challenging yet essential. She discusses how crafting a book with a unique perspective specifically for your field can offer you an immediate status boost and reveals the reasons behind the effectiveness of this strategy providing you with the first steps to embark on this exciting journey. Finally, to help you get started, Diana walks you through a simple, actionable mini-guide to kickstart your authorship adventure. 2024-02-1915 min
Stand OutTrailerWelcome to Stand Out by Monogram Publishers, the podcast where innovation meets creativity in the world of publishing. I'm your host, Diana Simpson Hernandez, an award-winning design strategist and the founder of Monogram Publishers. After years of helping dozens of entrepreneurs develop winning strategies to distinguish themselves in their markets through digital content creation and publishing, I've decided to bring these insights directly to you.In this podcast, we dive deep into the realms of publishing and writing, exploring the intricacies of digital content creation. We're here to guide you in growing your business as an entrepreneur...2024-02-0104 min