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Dominick Sirianni

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email097 - The Power of Email Marketing with Sean ShoffstallIn this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08] Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall "We've been doing...2016-11-2347 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email096 - The Importance of Customer Experience with Catherine BlackmoreNotable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore "Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore 2016-11-0733 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email094 - IMPACT16 Tuan Pham and Gabby CevallosIn this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Tuan Pham, SVP with Colony American Finance Gabriella Cevallos, Marketing Associate with Colony American Finance 2016-10-2705 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email093 - IMPACT16 Women's Leadership Group Petra NeigerNotable Sections: About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12]   Notable Quotes: "You can't be upset when you're smiling."2016-10-1909 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email092 - IMPACT16 Content Across Platforms AllNotable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00] Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."2016-10-1657 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode: What makes a great leader? [2:11] Briana's biggest advice to young women [3:40] Briana's background as a teacher in the nonprofit world [4:15] How Briana has used networking to solve specific problems [7:20] Resources: podcast@imanetwork.org www.thebuzzbrand.com 2016-10-0511 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni In This Episode: How education and Hollywood are similar [3:25] Why video is the place to be [4:15] How you may be losing more than a quarter of your webinar registrants [6:45] How to approach content creation [8:11] Top three takeaways [9:30] Resources: podcast@imanetwork.org2016-09-2814 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott  In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The story behind Oracle Women's Leadership [17:12] Her role at the Oracle Marketing Cloud [23:30] How she manages her role without a marketing background [24:20] What it's like to be an engineer in an organization like Oracle [29:43] The advice she'd give to a recent college graduate [32:12] How she stays r...2016-07-2546 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith ConradIn This Episode: What Keith is working on at Enclave for the Las Vegas area [3:09] Why Vegas is a faster growing music destination than Nashville [4:50] The opportunity he saw that lead to creating Enclave [6:10] How technology has affected the music industry [8:08] One of the biggest issues he faces when setting up venues [12:08] The preparation required to build Enclave's team prior to launch [16:27] The differences and challenges working in Vegas [17:31] The technology required to create brand experiences in Vegas [20:25] 2016-07-1229 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email087 - The Art and Science of Conversion Optimization with Justin ChristiansonIn This Episode: How he created Conversion Fanatics The major problem he sees company’s facing with their conversion Why getting more “eyeballs” isn’t necessarily the best option How to sell a focus on “conversion” up the ladder Why conversion rates aren’t always the important metric Quote: “We typically find that most companies are spread too thin.” - Justin Christianson2016-06-2921 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email086 - Charlie Kirkconnell, Sinan Kanatsiz, and Why Cayman Might Make Sense for Your BusinessIn This Episode: The recent IMPACT16 event in the Cayman Islands How the IMA and Cayman Enterprise City started working together How the IMPACT conference has evolved over time Why starting a business in the Cayman Islands doesn’t work the way Hollywood shows it Why digital is so important in growth   Resources: http://imanetwork.org/ima-and-cayman-enterprise-city/2016-06-2324 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email085 - Storytelling, Changes to Twitter, and How to Become an Author with Christoph TrappeIn This Episode: The common thread between all of the roles he plays. Why pop ups are annoying and what you can do about it. His thoughts on the upcoming Twitter changes. What he’s putting together for his next book. His best piece of advice for becoming an author. Quote: “I write my books in pieces through the blog posts I create.” - Christoph Trappe2016-06-1422 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email084 - Deriving Value from Instagram with Curalate and Christoph TrappeIn This Episode: How to convert digital imagery into real value and dollars. Why your landing pages need to be optimized for mobile when marketing on instagram. Why getting on Instagram today will benefit you in the long term. Why visual marketing is about two way interactions. Why you need to make your images work as hard as they can for you. Watch the Webinar: http://bit.ly/imaleadervideo2016-06-0703 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email083 - Three Ways to Drive Revenue With Images WebinarWatch the webinar: http://bit.ly/imaleadervideo2016-06-0105 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email082 - The State of Visual Commerce in 2016 and Beyond [Available on Video]Watch the presentation: http://bit.ly/imaleadervideo2016-05-2406 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email081 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 2In This Episode: How Penguin Pick-Up was created to solve the logistical problems around online ordering. How Egil created Penguin Fresh and disrupted the traditional grocery experience. Why it’s important to understand what’s going on in the marketplace. The most important questions you need to ask before moving forward on an idea. How optimizing for convenience improved Penguin Pick-Up’s stickiness. Quote: “If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen2016-05-1732 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email080 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 1In This Episode: Why supply chain and logistics is a great first job to get a “global” experience of the world. What it was like working at LEGO during its turnaround period. Why he was hesitant to accept another job in the toy industry. How SmartCentres developed the idea for Penguin pickup and Penguin Fresh. How paying attention to the direction the world is going can lead to great ideas. Quote: Our job was to figure out how we could free up some cash in the short term in order to make longer term decisions.2016-05-1026 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email079 - Jeff Sanders, Digital Marketing Manager, Life FitnessIn This Episode: How Jeff used the school of hard knocks to carve out his space at Life Fitness. How LifeFitness is using technology and language partners to efficiently manage an international presence. The convergence between marketing technology and marketing psychology. An inside look at Life Fitness’ transformation of their marketing strategy. How Jeff Sanders developed the moniker “JSand for Mayor”.   Quote: “Really what we are trying to do is create an impact across the globe.” - Jeff Sanders2016-05-0331 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email078 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 2“How many of your followers should be considered leads?” - Aseem Badshah In This Episode: How to drive new leads using social media. How to get higher engagement rates from your existing audience. How to prioritize leads. How to determine the ROI of social media. How to use social media for lead scoring. Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.2016-04-2638 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email077 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 1“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah   In This Episode: How Aseem launched his first business “scriptopia”. What it was like managing Microsoft’s Facebook presence in the early days. What his company, Uptown Treehouse, does for clients. The “aha” moment that lead to Socedo. Why a “broadcast” approach doesn’t work with social. Why Socedo’s logo is a penguin.   Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage...2016-04-1921 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email076: The Secrets of Marketing Automation with Kevin BobowskiQuote: “The CMO has quickly become a general manager.”  - Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team. Company: Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. In This Episode: How Marketing Automation can revolutionize your busin...2016-04-1331 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email075: The Power of Addressable TV with Brienna Pinnow (Part 2)“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insi...2016-04-0548 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email074: The Power of Addressable TV with Brienna PinnowWe get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader...2016-03-3023 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email073 - Entrepreneurship as a Military Spouse with Lindsey GermonoQuote: "You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono In this Conversation We Cover: What it's like to be a military spouse and kid Being a military spouse and an entrepreneur. What a virtual office is and how Lindsey uses it to work from everywhere How you can start your own business How Lindsey became an entrepreneur Why she chose to launch a marketing agency Why working with a small company is the best The biggest challenge faced by 90% of military spouses The top 3 things military spouses...2016-03-2343 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailANNOUNCEMENT: Learn How to Drive Sales Through Visual Marketing [Free Webinar on March 30th]Sign up for the webinar http://bit.ly/imaimageswebinar   Meet the Presenters: https://www.instagram.com/modbargains/ https://twitter.com/Curalate/2016-03-1729 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email072 - CEO and Founder of Hoorah Mobile, Mike Russel“Brands want to figure out a way to activate and engage their fans.” - Mike Russell   In this Conversation We Cover: - Mike’s background and how he came to start Hoorah Mobile - How Dominick and Mike were introduced - What Hoorah Mobile does - How the product evolved as a result of competition - How Hoorah Mobile’s business model is unique in a crowded industry - How Mike gains attention from big league institutions - What’s next for Hoorah...2016-03-1529 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff SandersIn this Conversation We Cover: - How Life Fitness deals with being a Global company - How to change the marketing message of our company to localize it in specific areas. - Why it’s important to keep your message consistent across all social channels. - How Life Fitnss ensues that their messaging never gets annoying - How playing college football can relate to marketing   Quote: “Football is a technique game, sometimes it takes extra effort to get it right but once you do ev...2016-03-0809 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email070 - Sinan Kanatsiz and an IMA UpdateIn this Conversation We Cover: - What’s happened at the IMA since the IMPACT conference last September - The introduction of the IMA’s premium membership network. - The future of the IMPACT conference. - How we’ll start having sub-conferences each year. - The certified internet marketer certification. - Takeaways from past events. - The future of digital marketing and human connections. - What to expect at IMPACT 162016-03-0124 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email069 - Mike Matuz on Fitness, Marketing, and Digital Disruption“An educated consumer is a plus” - Mike Matuz In this Conversation We Cover: -  The disruption of the fitness landscape. -  How fitness trainers need to think about their business. -  The role of fitness professionals to their clients. -  Why an educated consumer is a good thing. -  How FSF utilizes gamification to keep clients engaged. -  The direction that fitness is going with the revolution of functional movement.   Mike (@playmakergrp) started working as a personal trainer in several different s...2016-02-1641 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email068 - Live from IMPACT15, Founder of Student Tutor and IMA Partner, Laura PetersenGuest: Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better with less and leverage tools and tricks for better efficiency, productivity, and fun. She helps the IMA with podcast write-ups, social media, and articles inspired by the guests.   In this Conversation We Cover: -  Her experiences at IMPACT15 and her main takeaways. -  The main difference between IMPACT14 and IMPACT15. -  Laura’s role in pro...2016-02-0907 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe In this Conversation We Cover: -  How authentic stories can be used to create long-term successes. -  The #1 mistake companies are making on social media. -  The technology and services he used to get his book out into the world. -  How he repurposed his blog posts to get his book written. Guest: Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top conten...2016-02-0222 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email066 - Live from IMPACT15, Former VP Marketing at Nook, Jeanniey MullenIn this Conversation We Cover: -  How we can get the younger generation excited and inspired by digital marketing and their own success. -  The role mentors play in the early development of young teens. -  Her personal experiences with inspiring others to pursue marketing. Quote: “People are first inspired by someone they consider to be a mentor somewhere between 10 and 13 years old” – Jeanniey Mullen Guest: Jeanniey Mullen (@jeannieymullen) has worked with the world’s leading entrepreneurs and intrapreneurs inside client side businesses & agencies for the past 20...2016-01-2609 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email065 - Live from IMPACT15, Director of Infrastructure at Ytel, Drew MatthewsIn this Conversation We Cover: -  How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that. -  What factors to consider as the weight on your infrastructure gets heavier. -  Why you need to meet your client requirements and scale with them. About Our Guest: Drew Matthews is the Director of Infrastructure at Ytel. He is in charge of the security for Ytel’s Networking, Systems, and Programming avenues. About the Company: Ytel (@AskYtel) is a...2016-01-1908 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email064 - Live From IMPACT15, Director of Strategy Social Media Examiner, Emily CrumeIn this Conversation We Cover: How Social Media Examiner is helping individuals and business owners connect with their customers on social media. Ideas on structuring your content strategy in order to educate your industry and drive interest back to your business. The impact wearables could potentially have on the social media marketing landscape.   About Our Guest: Emily Crume (@emilyquestions) is the Director of Strategy at Social Media Examiner. She is on the advisory board for Hootsuite and has been called a “Swiss Army Knife” of ideas, digital social media, and sales.   ...2016-01-1210 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email063: Live from IMPACT15, Founder and CEO of Baker St, Don DonovanGuest: Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to bring over $5 billion of new products and services to the market.   Company: Baker St. Solutions exists to help companies and brands build successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their businesses.   Baker St. Advertising is an integrated advertising, brand ma...2016-01-0605 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email062: Live from IMPACT15, Crexendo President, Doug GaylorDoug Gaylor the President of Crexendo Cloud Communications comes to us from the Oracle Marketing Cloud Booth at Impact15 where he participated in a panel discussion on the future of telecommunications. Hear how the rise of mobile marketing makes your telecommunications infrastructure more important than ever.2015-12-2907 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email061: Live from IMPACT15, IMA Board Member, David KraussAs an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s marketer. His stewardship of Oracle’s suite of over 600 cloud applications puts his thumb on the pulse of the synergies between data and marketing.   David explains what companies and marketers need to do to stay relevant amid quickly shifting technology. David offers insight into the internet-of-things and how companies can leverage the continued growth of data for competitive advantage.2015-12-1808 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email060: Live from IMPACT15 Simulmedia CSO John PicconeJohn Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he tells us why.2015-12-1008 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email059: Live from IMPACT15, Boomtrain CEO Nick EdwardsIf Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the pleasure of interviewing co-founder and CEO Nick Edwards at the Oracle Marketing Cloud booth at IMPACT15.2015-11-2006 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email058: Heather Dubrow’s WorldOur very special guest today is Heather Dubrow a star of the Real Housewives of Orange County, Botched and her own podcast called, Heather Dubrow’s World. Heather talks about what it takes to be successful as a celebrity, entrepreneur, wife and mother.2015-11-1316 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email056: Part 1 | Rebuilding Your Dream: Overcoming Entrepreneurial Disenchantment with Culture Warrior and Fibernetics President, John StixJohn Stix is the President and co-founder of Fibernetics, one of the largest telecommunications companies in Canada. John overcame two devastating setbacks in his career. In this week’s episode, John shares those failures and how they spurred him to recognize the importance of company culture.2015-10-2828 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email055: Live from #IMPACT15, Internet Marketer of the Year, Christoph TrappeThe IMA was proud to name Christoph Trappe as Internet Marketer of the Year at our IMPACT15 conference in September. Christoph is the Chairman of the IMA Midwest group, the power behind authenticstorytelling.net and Director of Content Marketing at MedTouch. Christoph tells us how he has grown his followers into the tens of thousands and some fun stories about how social media integrates into corporate America.2015-10-1514 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email054: Live from #IMPACT15, IMA Chairman Sinan Kanatsiz and evite CEO Victor ChoThe first of our series of more than a dozen interviews done from the Oracle booth at IMPACT15 in Las Vegas starts with IMA founder Sinan Kanatsiz who gets hijacked by evite CEO Victor Cho. Great conversation about the conference, modern marketing and the impact having all of us on one network will have on the human race.2015-10-0822 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email052: Visual Marketing with Curalate Chief Marketing Officer Matthew LangieThe Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from visual commerce. Curalate CMO Matthew Langie shares some of the key points from the report and explains how businesses can maximize their investment in images by tying pictures directly to sales channels.2015-09-2434 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email051: Start HereNew to the IMA or the IMA Leader show? Start your journey here.2015-09-2310 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven CloughSteven Clough combined his degrees in business and psychology to form AVO. Not just a run of the mill marketing agency, AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven explains neuromarketing and how you can use it to help improve your marketing plans.2015-09-2135 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email049: Your Guide to IMPACT15If you are heading to the IMPACT15 conference in Las Vegas this week, be sure to listen to this episode of IMA Leader ASAP.2015-09-2013 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email048: Bleeding Edge Digital Publishing with PageCloud CEO Craig FitzpatrickNinety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize substance on a blank web page. The rest of us either have to ask very nicely, or pay the one percent, for their services or use a digital publishing tool. I had the pleasure of talking to Craig Fitzpatrick, the founder and CEO of PageCloud. It is the sexiest and easiest digital publishing platform I’ve seen.2015-09-1626 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email047: Marketing Automation by Phone with DialogTech CEO Irv ShapiroNot too long ago, we thought the age of inbound calls was dead. No one wanted your telephone number. They wanted your website so they could buy online instead of talk to a person. Today, inbound sales call trends are doubling. With people browsing via mobile it’s never been easier to press a button and be connected to a live person. Irv Shapiro, CEO of DialogTech shares more insights into how you can help convert someone from website browser to caller to buyer.2015-09-1320 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email046: What is the Marketing Cloud and Why do I Care with Microsoft CMO-Lead Jeff MarcouxJeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What is it? How will it help by business? What should I look for if I decide to buy a cloud service? Jeff covers those topics and offers some personal assistance to IMA members.2015-09-0627 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email045: Grab Attention and Legitimacy Using a Podcast with Former US Marine Timothy LawsonArticles in Forbes, Entrepreneur, The Wall Street Journal, The New York Times, USA Today and countless webpages have touted 2015 as the year of the podcast. Many say the resurgence of a platform that has been around for more than a decade will only intensify as Apple, Google and car manufactures continue to integrate the internet into new vehicles. Former Marine Timothy Lawson has produced more than a half dozen podcasts over the last three years. Today, he shares is insights into driving attention to businesses and social issues like veteran suicide.2015-09-0334 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email044: Mark Organ, Founding CEO Of Eloqua and Founder of Influitive on Advocacy MarketingAs the founding CEO of Eloqua – which is now part of the Oracle Marketing Cloud – Mark Organ has been developing tools related to #modern #marketing for decades. Mark shares his experiences with Eloqua and his most recent company, Influitive. Mark’s opinions on the future of our industry can’t be missed.2015-08-3033 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email043: Greater Purpose Project Founder Lauren Burgoyne on Authentic StorytellingLauren Burgoyne has had a career as an on camera broadcast journalist. She’s also the founder of the Greater Purpose Project – a nonprofit focused on telling the stories of great people in our communities. Today she shares her insights as an IMA member focused on using celebrity to help amplify stories important to her and her organization.2015-08-2317 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email042: IMA Founder and Chairman Sinan Kanatsiz on the IMA and Impact15IMA Founder and Chairman Sinan Kanatsiz joins us to talk about the history of the IMA and the upcoming Impact15 conference in Las Vegas.2015-08-1615 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email041: Oli Gardner, Co-Founder of Unbounce on Why IT Doesn’t Really Care About Marketing TasksOli Gardner was delivering pizzas and completely broke when he and a group of friends founded Unbounce. The company uses marketing tools to sell marketing tools to markers and Oli is at the center of that operation. Learn more about Oli’s personal path to success and how Unbounce can help you increase conversion rates.2015-08-1029 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email040: For Love or Money - Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two MastersOracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell presents For Love or Money – a study of the two distinct sets of goals placed on Chief Marketing Officers. Mr. Bell uses his personal experiences to describe the dilemma and offer strategies for CMOs to be in two places at once.2015-08-0334 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email039: Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two MastersWe continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. We’re going to examine Nick’s role in this show and, in our next, Nick will be delivering his “For Love or Money” presentation about how CMOs deal with having two masters.2015-07-2728 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email038: Pat Boulard – IMA COO, Research Head and Axellium Co-Founder – on the intersection of IT and Marketing and the importance of Data Driven decision makingPat Boulard is co-founder and managing partner of Axellium where his experience with IT, Operations and Data Analysis helps companies increase productivity and performance. Pat is also Chief Operating Officer and Head of the Research Lab at the Internet Marketing Association. He has his thumb on the pulse of trends and signals within marketing and modern business.2015-07-2030 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email037: Chris Moody, Director of Marketing at Oracle on Content MarketingWe continue our series with the professional marketers from the Oracle Marketing Cloud with Chris Moody, the OMC’s Director of Marketing for Content and Social. Chris’s relatively small team develops the content and shares it via social media that helps Oracle stay on top of the industry providing marketers of all stripes with the products and services they need to stay ahead. Chris has dedicated himself to helping educate marketers through speaking engagements and the weekly Content Pros podcast.2015-07-1329 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email036: David May, Director of Web and Interactive Marketing at Chapman University on Website Change Best PracticesMr. David May, Director of Web and Interactive Marketing at Chapman University, shares three key items to take into consideration when updating your website. Mr. May also offers some unique insights into team structure that can result in more effective communication with your audience.2015-07-0627 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email035: Entertainment Marketing with Sr. VP NBC Entertainment Claudio Ludovisi,We spend a lot of time on IMA Leader talking about modern marketing but after more than half a century, Television has dominated the advertising landscape – especially for brands seeking national exposure. The unique thing about TV is that is both transcends and capitalizes on internet marketing techniques. Few people are better positioned to talk about entertainment marketing than Claudio Ludovisi. As Senior Vice President of Operational Strategy for Marketing and Digital at NBC Entertainment, Claudio has an extensive career leading initiatives across all aspects of entertainment marketing.2015-06-3022 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email034 Diane Senffner CEO of Cine Learning on Education MarketingMarketers often fail to learn from educators. Educators fail to learn from marketers. In many ways, these two disparate trades are inexorably mixed. Learn about one of the points of intersection with our guest, Cine Learning CEO, Diane Senffner.2015-06-2922 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email033: Laura Petersen Founder of Student-Tutor on Marketing Processes and Tools for SuccessThis week, our attention turns to the tools business leaders and marketers need to be successful. My guest is Laura Petersen an IMA member, small business owner and someone who plays a critical role here at IMA Leader.2015-06-2232 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email032: Victor Cho CEO of evite on Connected Business Models Part 2Victor, CEO of evite, returns to our discussion of connected business models. In this episode, Victor dives deep to share how viewing businesses in outdated terms like B2B and B2C can be misleading. He uses his experience at evite to show a new framework for business evaluation that can uncover new opportunities.2015-06-1544 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email031: Victor Cho CEO of evite on Connected Business Models Part 1Victor started a consulting firm while a student that built software for his school. Now he’s coming up on his one year anniversary as CEO of evite. Hear how he looks at businesses today much differently than the traditional B2B and B2C framework.2015-06-0828 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email030: Rand Fishkin Founder of Moz on Turning Failures into SuccessesRand Fishkin has journeyed from founder to CEO and now is a happy individual contributor of one of the fastest growing internet marketing related companies in the last five years. He shares his thoughts on learning from failures and knowing when to hand over the reigns.2015-05-2535 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email029: Alexander Gray, Leveraging the IMA as CEO of a multinational real estate investment firmAlexander Gray, Chairman of IMA Canada, shares his entrepreneurial journey from owning a martial arts studio to founding and running Skylight Global, a multinational real estate investment and internet marketing firm.2015-05-1123 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email028: The CMO Solution Guide with Julie Lyle and Steve OlenskiOracle and The CMO Club recently published an incredible guide for Marketers. We have the co-author and one of the major contributors with us today offering advice on the important relationship between the CTO and CMO.2015-04-2732 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email027: Jeff Marcoux CMO-Lead of Microsoft | Achieving Ultimate Customer ExperienceJeff Marcoux is the CMO-Lead at Microsoft. He’s also Chairman of the Northwest IMA. He shares his insights into achieving the ultimate customer experience. We also share with you the latest job openings for career minded professionals in our Career Opportunity Exchange.2015-03-3045 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email026: Twitter Talk with Christoph Trappe and Downtown Las Vegas with Dylan JorgensenChristoph Trappe was one of Content Marketing World’s most influential marketers last year. Today he shares expert advice on using Twitter to grow and engage your audience. Dylan Jorgensen share’s what he’s doing to help realize Tony Hsieh’s vision of revitalizing downtown Las Vegas.2015-03-1525 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email025: Finding Important Trends and Signals to Guide your Marketing with David RichDavid Rich, the Sr. Vice President of Client Services at George P. Johnson Experience Marketing revisits us to share insights into the societal evolution and its impact on marketers. Learn what to watch for, what to believe and what to keep your eye one.2015-03-0235 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email024: Frank Luntz on Social Media, Communication and PoliticsFrank Luntz is a listener. For years he has listened to people offer feedback about some of the biggest political topics of our day. He has been instrumental in framing conversations using terms like death tax and climate change that he is credited with coining. Luntz is a communicator’s communicator and his experience and insights can offer modern marketers lessons in how to successfully engage with an audience and position a product.2015-02-1728 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email023: David Rich: Theatrical Magic, Crooked Gambling and Sr. VP of Client Services at George P JohnsonGeorge P Johnson Experience Marketing recently celebrated 100 years in business. The company’s founder and namesake started one of the first modern event marketing companies by helping Henry Ford drive traffic to the first auto shows. In this episode, GPJ Sr. VP of Client Services David Rich shares and incredible story of how he went from crooked gambling to modern marketer. We also share a Director of Online Marketing Strategy job recently posted by an IMA partner organization.2015-02-0220 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email022: Not for the Faint of Heart with Andrea WardAndrea Ward is the Vice President of Marketing at Oracle Marketing Cloud. Andrea's insights help marketing professionals know what to emulate and what to avoid in this rapidly changing industry. In addition to discussing her distinguished career, Andrea talks about the skills that make a sucessful marketer today compared to a successful marketer a decade ago.2015-01-1924 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email021: "Modern Marketer" and "Customer-Centric" Defined by Microsoft CMO-Lead Jeff MarcouxKeep hearing about the need to make your organization “customer centered”? Is all the talk about being a “modern marketer” a little confusing and frustrating? Learn what each of those terms mean and get suggestions from IMA Board Member and Microsoft CMO Lead Jeff Marcoux.2015-01-0514 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email020: Marketing Heavyweights from Microsoft and NOOKNew jobs, new format and hot guests including Jeff Marcoux CMO Lead @ Microsoft and Jeanniey Mullen VP of Marketing @ NOOK by Barnes & Noble. Learn about upcoming IMA events in your area, a hot new job opportunity from Tableau Software and get to know IMA Board Member Jeff Marcoux whose job at Microsoft is helping marketers do their jobs better.2014-12-2324 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email019: Listen to this Tomorrow-isheBooks, iBooks, iPad magazines and all the other forms of dynamic content are on the rise. Humanity used to consume books which were rarely updated. Then we moved to magazines which provided new content monthly. Daily newspapers rose and were felled by hourly blogs. Television used to be enough but why would we just watch TV when we can use Twitter and Facebook to enhance that experience? Today’s episode is all about new media. IMA Member Mick Darling is the co-founder and CEO of Tomorrowish – a company bring tweets and extra content about your favorite TV show when you’...2014-12-0715 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email018: Brian Wong CEO of KiipBrian Wong tops Forbes’ List of 30 Under 30 in Advertising. At 23, he’s the co-founder and CEO of Kiip a company providing marketers with opportunities to delight potential customers rather than assault them with ads. Brian and I spent time together at the end of a long week in which he oversaw a hackathon to integrate Kiip technology into the latest wearable. Brian is the bleeding edge of our industry and he shared his history, his advice to entrepreneurs and issued a bold challenge to digital marketers.2014-11-2523 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email017: The Quantified Marketer with Radius CEO Darian ShiraziIt’s all about the data. That statement is a rallying cry for modern marketing and we’re lucky to have Radius cofounder and CEO Darian Shirazi join us again to offer insights into using drive to drive decisions and have an immediate impact on your resource allocation and your sales. Radius is a software company that believes that a marketers shouldn’t have to have a Master’s in computer science to get the most from the information housed in their CRM. We spoke about Darian’s background, including his time at Facebook during episode 15 and today he delivers a...2014-11-1734 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email016: Holly Miller Talks Twitter and new IMA Job PostingsOur first show with Marketing Job Postings! The IMA is busy building our Career Opportunity Exchange a selection of which will be covered in our podcast each week. Holly Miller shares how she got so good at building her Twitter followers by attending conferences.2014-11-1020 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email015: Driving Sales with Data Integration|Darian Shirazi CEO of RadiusAt 17, Darian Shirazi was the first intern hired by Mark Zuckerberg during the earliest days of Facebook. Since leaving Facebook, Darian cofounded and is now the CEO of Radius. There are 12 million American companies on Facebook yet only 15% of companies are using information from social media to drive sales. Join us as Darian explains how businesses can use data to improve sales and his thoughts on the future of Facebook.2014-11-0216 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email014: MeetingMatch - Don't Attend a Conference Without ItThe essential app for every conference you attend – MeetingMatch. I’m not overly social. Walking up to people and starting a random conversation isn’t on my top ten list. I love talking to people on LinkedIn though. I get their resume and some of the things they’ve shared in the past and immediately know how our lives intersect. I’ve often found myself at a conference wishing it was 5 years in the future. That I had Google Glass linked to LinkedIn and it was recognizing every face I look at and instantly feeding me the information I need to un...2014-10-2609 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email013: Brian Wong CEO of Kiip at Impact14Brian Wong is the 23 year old Canadian who co-founded and is now CEO of Kiip. Brian shares what he realized while walking the aisle of a plane four years ago that turned into him starting Kiip and landed him on the cover of entrepreneur magazine.  Brian had an amazing message and he delivered it just like a marketer should. He told a bunch of fun stories. Get ready for another ten minutes of incredible value from a leader in our industry.2014-10-2217 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email012: IMA Today - Content Marketing with Christoph TrappeMaster Storyteller Christoph Trappe (@ctrappe) is our guest.  He shares his experiences at #Impact14 and Content Marketing World during which Kevin Spacey talked about the similarities between journalists, content marketers and movie stars. Content for this podcast is also supplied by Adobe’s CMO.com where Mark Jones of Filtered Media published his article “Kevin Spacey’s Top 3 Tips for Better Storytelling”.2014-10-1910 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email011: Impact14 Recap Part 1What an incredible conference! Impact14 brought IMA members together from across the globe. I loved meeting some amazing marketers and some incredible companies. This is the first of a series of Impact14 podcasts sharing interviews with the IMA members who attended.  This episode is focused on night one.  Just the initial few hours of the event.2014-10-1509 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email007: Justin Klein: Helping Marketers Make Smart Financial DecisionsIMA Member Justin Klein shares great information for marketers who need help with things they don't enjoy doing - namely, finance.  He helps non-financial masterminds make smart financial decisions AND – here’s the important part – offload the risks that come with owning your own business or being a member of senior leadership.  If you own your own agency, are a senior leader in a company or one day want to own your own firm, listen up.  Justin can teach you where to look for help on a highly regulated and rapidly changing section of your business so you can focus on...2014-09-2542 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email006: Michael Lummus: Designing Better Experiences Through ‘Paid’ and ‘Owned’ IntegrationMichael Lummus leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.2014-09-2428 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email010: IMA Today 24 Sept 14Latest updates from the morning of Day 1 of Impact14.  Impact is the digital marketing conference of the year.2014-09-2404 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email009: IMA Today 22 Sept 14Internet Marketing Association members get the latest updates on Impact14 – the IMA annual digital marketing conference going on this week in fantastic Las Vegas!  We’ll give you a brief update on Apple’s latest product launch and introduce you to Justin Klein.  Justin’s an IMA member whose firm helps marketing professionals save themselves from the liability of managing the agency’s 401k.2014-09-2205 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email008: IMA Today 17 Sept 2014Three minute update about upcoming webinar with Justin Klein of KPP Financial and the pending Impact14 conference in Vegas.  The conference kicks off Wednesday evening at High Roller at the LinQ hotel.  The High Roller is the world’s largest observation wheel.  It has 28 glass enclosed cabins holding 40 people each and offers spectacular views of the Vegas strip.  Welcome remarks by non other than Brian Wong the co-founder and CEO of Kiip who graced the cover of Entrepreneur magazine this month.  Frank Holland CVP of Advertising at Microsoft, Kevin Akeroyd, GM and SVP of Oracle Marketing Cloud, Rob Friedman, Chairma...2014-09-1803 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email004: Tim McMullen: The Era of the Marketing ScientistTim McMullen is a past president of the American Advertising Federation of Nashville. He speaks nationally on the two topics he knows best, company culture and integrated marketing. Tim is founder and CEO of redpepperredpepper. redpepper is an ad agency by day and invention lab by night. The company helps clients understand and capitalize on the convergence of technology and marketing and the tools companies now have to better engage with their audience. redpepper has offices in Atlanta and Nashville.2014-09-1537 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email003: Sebastian Jespersen: Mastering the LinkSebastian Jespersen is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft. Vertic is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.2014-09-1525 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email005: Christoph Trappe: Content Marketing on a ShoestringChristoph Trappe is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applied his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.2014-09-1441 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email002: Rob Salkowitz: Dollars, Bits and Atoms: A Roadmap to the Future of MarketingRob Salkowitz is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.  He's co-founder of MediaPlant where he is Director of Strategy and Content. MediaPlant's clients include Microsoft, The Walk Disney Company, Ford Motors and HP. Rob has written five books and his work has appeared in The New York Times, Forbes and BusinessWeek.  Rob serves on the faculty of the University of Washington.2014-09-141h 06IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email001: Sinan Kanatsiz: Proven Internet Marketing Strategies for the Next GenerationSinan Kanatsiz has effectively made his mark as an outstanding entrepreneur. In 1998, while studying for a master’s degree at Chapman University, he followed his entrepreneurial spirit and formed his first company, KCOMM, a Public Relations and Internet marketing agency. The company quickly evolved into a full-service marketing, government affairs and event marketing firm known for its Internet expertise and results-oriented approach. In less than ten years, Sinan grew the firm to several million dollars in revenue, opening business centers in Dallas, New York, Dubai, Istanbul, Montreal, London, Argentina and Delhi.2014-09-1426 minIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email000: Welcome to the Internet Marketing Association PodcastWelcome to the official podcast series of the Internet Marketing Association.  The IMA is a million member professional organization established in 2001.  Membership is free and spans professionals in fields like sales, marketing, business ownership, programming and creative development.  The IMA mission is to provide a knowledge-sharing platform where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member’s value to their organization.  Join us as discuss the rapidly changing and exciting areana of modern marketing through conversations with leaders at companies like Adobe, Microsoft, Facebook and with marketing practitioners from across the globe.2014-09-1405 min