Shows
The Alignment ShowThe Alignment Show Ep. 32 with Tracy BorresonWe had an encore guest this week on The Alignment Show. The subhead says something about “genuine authenticity,” which is grammatically redundant. It’s like said “genuine genuineness” or “real reality.” But authenticity has become something of a buzzword in recent years, leading some people to try to appear genuine, the way the makers of knockoffs of Rolex watches may go to a lot of trouble to appear to be the real thing.That’s not Tracy. Just because “authenticity” may be misused as a buzzword doesn’t make it a shallow concept. Tracy has put a lot of thought and eff...2023-10-1241 min
The Alignment ShowThe Alignment Show Ep. 24 with Tracy BorresonTracy Borreson is on a mission. She seeks to foster actual, real, genuine connections between actual, real, genuine humans—not "connection" as a buzzword. Evidence: I know her through an effort she calls "No-Pitch Networking." Are you tired of the increasing phenomenon I call "pitch slapping," where someone reaches out to make a "connection" on social media, only to start hawking their wares without even pausing for breath? Tracy is the opposite of that, although she is a professional marketer. Listen in our conversation to hear how she got to this insight that can change the way you do bu...2023-08-1143 min