Shows
Set For SentencingFind the Hurt, Amplify the Pain, Heal the Wound: 3 Steps to Bulletproof Legal NarrativeTelling your client's true and powerful mitigation story is the most important part of sentencing. But we lawyers are never taught how to do it right. The bigger problem is, a lawyer's failure to take control over the narrative can lead to disastrous consequences on the big day. Therefore, we need expand our horizons and learn from story professionals inside AND outside of the legal world. Park Howell is exactly that guy. Park is a brand storytelling strategist and keynote speaker. He is the creator of the Business of Story Podcast, recently ranked the #1 business pod...
2023-09-1858 minSet For SentencingDefense Documentaries: How Defense Attorneys Use Cinematic Storytelling to Reduce Sentences (Ep. 182 of The Business of Story Podcast Featuring Doug Passon)Continuing my goal of showcasing my own work in December, this week’s episode is all about my passion, my love, my baby; what we call DEFENSE DOCUMENTARIES. Some call them mitigation videos or sentencing videos. These are short, true, films produced for criminal cases (for plea negotion, sentencing, and post-conviction relief) and used to humanize our clients and advocate for them in a far more credible and powerful way. I always say if the judge could spend the time with our clients and their families that we do, they'd have a whole new perspective on the case...
2022-12-191h 00Set For SentencingOver the Rainbow & Into the Land of Legal Narrative (With Story Expert Matthew David)Lawyers are taught that logic is their best friend. BUT, in the real world, human beings make their most important decisions based on EMOTION, not LOGIC. So how do you present your facts in a way that taps into the genuine emotions of the decision makers? Come on people, you know this: A good, true, & well told story! Helping us get Set For Sentencing, and joyfully continuing our ongoing conversation on legal narrative, is story expert, Matthew David. As a screenwriter and Dr. Randy Olson’s right hand man, Matt is deep into the world of narrative. He knows...
2022-11-281h 03
ABT TimeThe Four Horsemen of the ABT Apocalypse: SCIENCE (Randy Olson), BUSINESS(Park Howell), LAW (Doug Passon) and POLITICS (Dave Gold)Time to learn about THE PAUL BEGALA CHALLENGE: To change the thinking of Democrats from And, And, And thinking (“Programmatic Lists”) to And, But, Therefore thinking (ABT Narrative Intuition). Randy Olson matches notes with the three co-authors of the “Narrative Gym” series of books for BUSINESS (Park Howell), LAW (Doug Passon) and POLITICS (Dave Gold). Randy Olson https://twitter.com/ABTagenda Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Park Howell https://twitter.com/ParkHowell https://businessofstory.com Doug Passon https://www.dougpassonlaw.com/...
2022-03-291h 15
Business of Story#341: How to Persuade a Judge and Jury Using the ABTDoug Passon, an internationally recognized 25-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy, shares how to use the (ABT) And, But, Therefore structure to persuade, judge, jury or any skeptical audience. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in...
2022-01-1051 min
ABT TimeOur New Book: “The Narrative Gym for Law,” discussion with coauthor and defense lawyer, Doug PassonWe are producing a series of books applying “The Narrative Gym” to different disciplines. BUSINESS was released in September with coauthor Park Howell. POLITICS will be released in January with coauthor Dave Gold. In this episode we discuss the current release of LAW with coauthor Doug Passon. Doug Passon https://www.dougpassonlaw.com/ https://twitter.com/dougpassonlaw Randy Olson https://twitter.com/ABTagenda Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Jen Martin https://twitter.com/scido...
2021-12-2155 min
Business of Story182: How Defense Attorneys Use Cinematic Storytelling to Secure Reduced SentencesIn 1995, a convict of a federal drug case was given a reduced sentence of probation. Why? The judge saw a video of him taking care of his wife who was very sick. The video showed how his wife's entire life depended on him. Most importantly, it showed who will be affected most by the judge's decision -- the sick and dying wife who didn’t have anything to do with the crime. That alone influenced the judge’s decision because it appealed to his human side. That’s the power empathy has. In this episode, hear m...
2019-02-0457 min