Shows
Startup ConfidentialEpisode 100 - The Seven Traits of Killer FoundersEpisode 100! Boom! I want to thank my listeners for tuning in twice a month to the Startup Confidential podcastDo you have what it takes to be a killer Founder? In this episode, I talk about the traits top founders have to have to make it in the industry. Are you a smooth-talking public firm CEO kinda person? You won’t make it…and here’s why...Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin...2023-08-1507 min
Startup ConfidentialEpisode 99 - Stakeholder Classes – The BuyerListen in on a re-issue of a popular podcast: Retail Buyers. Either right now or eventually, you will need to convince buyers you are a key new addition to their sets. In this episode, I share some pros and cons of developing relationships with these important stakeholders. I also discuss why the Skate Ramp is just not on their radar, even though one of your key KPIs - velocity - absolutely is. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: ad...2023-08-0115 min
Startup ConfidentialEpisode 98 - - What American Marketers Get Wrong w/ Emmanuel Probst, Part TwoThe real diversity issue in American marketing is diversity of thought. Emmanuel and I continue the discussion in which you will learn why Dr. Squatch nailed it and MTV literally researched its way into oblivion. Dr. Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation.He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doc...2023-07-1513 min