Shows
The Neuron Regeneration PodcastCNS Neurons That Actually Regenerate Throughout LifeIn this eye-opening episode of The Neuron Regeneration Podcast, we explore the remarkable regenerative power of olfactory neurons—and what that could mean for healing damage in the central nervous system. Host Jarod Carter is joined by Claudia Garrigós (PhD student) and Jaume Lillo (postdoctoral researcher), two scientists from the University of Barcelona who are authors on a fascinating review paper titled: Olfactory receptors in neural regeneration in the central nervous system. While neurons in the brain and spinal cord typically don’t regenerate after injury, olfactory neurons do—and they do so throughout adulthood. This unique...2025-05-1727 min
The Neuron Regeneration PodcastThe Neuron Regeneration Podcast IntroductionIn this heartfelt and inspiring inaugural episode, host Jarod Carter shares the deeply personal story behind the creation of The Neuron Regeneration Podcast and the Neuron Regeneration community. As the father of twins diagnosed with Spinal Muscular Atrophy (SMA), Jarod opens up about the challenges his family has faced and the ongoing fight to reverse the devastating effects of neurodegenerative diseases. He explains his mission to accelerate breakthroughs in neuron regeneration and the hope of finding treatments that can fully heal and repair damaged neurons—work that could impact millions of lives worldwide. This episode sets the st...2024-09-1810 min
The P.T. Entrepreneur PodcastEp528 | Jarod Carter Re-Cast InterviewThis week, we bring you another re-casted interview from 2017 with Jarod Carter! If you are a P.T. and don't know Jarod, then go check out his podcast Cash Based Physical Therapy. It is one of the most incredible resources for P.T.'s on the planet and definitely helped me when I started. Beyond hosting a podcast and running a website dedicated to Cash-Based Physical Therapy Jarod also owns his own practice in Austin, TX, and also is an author of an e-book. How laws governing physical therapy change...2022-08-1649 min
The Cash-Based Practice PodcastCBP 148: Plugging Profit Leaks Throughout the Patient LifecycleIn this episode, I explain how you can find opportunities for your practice throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your practice revenues. You’ll hear specific tips for how to find and plug profit leaks that are costing your business money, including strategies for minimizing drop-offs from the schedule. USEFUL INFORMATION: Check out our Cash-Based Practice Mastermind group2021-01-2110 minThe Cash-Based Practice PodcastCBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threats and weaknesses they faced. And some not only survived—they thrived! For my own cash-based practice in Austin, when it became apparent that gaining new customers would be far more difficult than usual, I focused more on optimizing the POC value of all current AND past clients as possible. And this strategy, along with many others, worked amazingly well to help us stay afloat during the pandemic. In this podcast, I...2021-01-141h 03The Cash-Based Practice PodcastCBP 146: How to build online communities that generate conversions—with Jessica CamposJessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue for your practice. In this podcast, you’ll hear techniques for creating vibrant communities and how that can increase the impact of your advertising spend on Facebook. By applying her unique approach, you can build your own online communities so you’ll have a ready, highly engaged audience who will be excited to hear from you and t...2020-12-1746 minThe Cash-Based Practice PodcastCBP 145: Key performance indicators to track for a cash-based practiceIn this episode, I explain the various key performance indicators (KPIs) that I suggest a cash-based practice owner should be focusing on. I’ll cover exactly which metrics are important to understand for each area of business as well as for practices at different developmental stages. You’ll also hear how to put all that data to use to improve your decision making. This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash...2020-12-1009 minThe Cash-Based Practice PodcastCBP 144: Cash-Based Physical Therapy for a Yoga Niche—with Jaimie PerkunasAfter Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional setting, and found it both effective for patients and interesting for her personally. Eventually, with lots of encouragement from her husband, she decided to open a side-hustle, home-based practice that officially combined yoga and physical therapy. After a year or two juggling both jobs, she was ready to quit her per diem work and focus on her own practice full time. Ever since, Jaimie has been working to find a balance between t...2020-12-0357 minThe Cash-Based Practice PodcastCBP 143: Is your mindset helping or hindering your cash-based practice?In this episode, I delve into a topic that I think is absolutely critical to any successful cash-based practice, and that is your mindset. After working with hundreds of practice owners through the years, I have yet to find any who are able to create the practice of their dreams without the proper mindset. It’s a super fast listen that can help anyone who’s interested in running a practice to identify some of the subconscious blocks that can hold you back. You’ll also hear me mention the importance of finding patients with the right mindse...2020-11-1908 minThe Cash-Based Practice PodcastCBP 142: Escaping Insurance Insanity through a Direct Primary Care Practice—with Dr. Michael KimAfter medical school, Dr. Michael Kim worked for years in various conventional healthcare settings that made him worry about the growing negative influence insurance was having on patient care. As he became more disillusioned over time, he began looking for alternatives, which led him to the idea of direct primary care. After much investigation, he concluded the DPC practice model was a far more-satisfying way to practice medicine—providing financial sustainability and a positive work/life balance. As a result, he opened a direct primary care clinic, Coachella Valley DPC, with his physician wife last year. After jus...2020-11-1256 minThe Cash-Based Practice PodcastCBP 141: How to find the right candidates for your cash-based practiceIn this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his first PT. We discuss some of the fundamentals of hiring, including how to find great candidates and how you can structure a position to best meet the needs of your practice. You’ll also hear some specific techniques for making the whole process of hiring easier and more efficient. This “highlight” is from a full episode on growing a practice from side hustle to fully booked. USE...2020-10-2919 minThe Cash-Based Practice PodcastCBP 140: How to use an email newsletter to bring in new cash-pay business for your practiceIn this episode, I discuss strategies to inexpensively market your cash-based practice using an emailed newsletter. You’ll hear how to decide what sort of messages your target audience will want to read, how to structure the content and produce it easily, and how to make sure your messages actually get received and read. This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and conf...2020-10-2219 minThe Cash-Based Practice PodcastCBP 139: A marketing magician’s tricks to turn prospects into patients—with Dave DeeI am so freakin excited about this episode and this guest … I have been on this guy’s email list for over 2 years now, and he emails me every day! Yes, you read that correctly … not only have I not unsubscribed, but I genuinely look forward to his daily email. And over time, I’ve spent a pretty penny on his courses so that I can become a better marketer myself.Since he was a child, Dave Dee wanted to be a magician. But he grew up and settled for work in “practical” jobs, adding in magic shows when h...2020-10-151h 25The Cash-Based Practice PodcastCBP 138: How to cultivate physician referrals for your cash-based practiceIn this podcast, I share some strategies for cultivating your network of referring physicians. I explain how to navigate the initial conversation, including discussing your billing arrangements, how to establish rapport, and things you can do to increase the chances that any referrals you receive will convert. You’ll also hear some clever followup techniques that create ongoing touchpoints that will help establish you as a valued resource. This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start...2020-10-0817 minThe Cash-Based Practice PodcastCBP 137: How to set up your cash-based practice for exceptional growth—Gene ShirokobrodThis highlights episode features a conversation I had with Gene Shirokobrod of UpDoc Media about how to position your practice for growth from the very start. We talk about the mindset, planning, and specific strategies that lay the groundwork that enables you to scale up your practice so it includes multiple clinicians and/or multiple locations. We discuss how to plan, hire, and manage with that future growth in mind so you can successfully scale up your practice when you’re ready—and build the lifestyle of your dreams! USEFUL INFORMATION: Check out our...2020-10-0122 minThe Cash-Based Practice PodcastCBP 136: Escaping a Broken System through Cash-Based Functional Medicine—with Dr. Morgan CampAfter Dr. Morgan Camp finished his Medical residency, he accepted a position in a successful, cash-based functional medicine clinic where he got to work alongside experts in the field. He found early success and soon decided to open his own concierge medical practice which attracted a good number of high profile clients in the Bay Area. He built his practice over time with low risk by moonlighting in ER and urgent care as he grew his patient base. For a variety of reasons we discuss in this episode, his practice grew into something he was not satisfied w...2020-09-2453 minThe Cash-Based Practice PodcastCBP 135: Compensation strategies that grow a winning cash-based practice teamAs business around the country begins returning to normal, many practices are looking to hire new staff. With that in mind, this week’s podcast is focused on how to structure a position and compensation package so you can attract the right sort of candidate. I explain the legal, psychological, and strategic factors to consider in order to make sure your next hire is a good one! This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, g...2020-09-1719 minThe Cash-Based Practice PodcastCBP 134: The keys to patient-producing webinars for private practice—with Jordan MatherEarlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients' online workshops were generating so much more business than others. When they realized that difference came from my Online Patient Attraction System, they reached out to learn more. This week’s podcast was recorded during a Facebook Live in which Jordan conducted a ‘reverse-interview’ with me to explore what sets apart the webinars that really produce patients from those that simply inform. In the interview, we cover what goes into high-converting webinars and the followup strategies that are pi...2020-09-1057 minThe Cash-Based Practice PodcastCBP 133: How My Cash-Based Practice Actually Thrived in 2020In this episode, I dig into the specific strategies and marketing tactics that have led some practices—like my own physical therapy practice in Austin—to not only survive the pandemic, but actually thrive. You’ll hear exactly what has worked to keep my own cash-based practice going strong throughout 2020 and my marketing plans for the coming months. You’ll also hear about our Labor Day flash sale, where you can save 20% on all my courses, ebooks, and coaching programs. To take advantage, just visit my website and during checkout, click “have a promo code”, enter“FREEDOM” and click “apply...2020-09-0336 minThe Cash-Based Practice PodcastCBP 132: Finding Fulfillment and a Fully Booked Schedule in a Cash-Based Practice—with Valerie SchwalbeDuring PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran it for 2 years. Over time, she realized her dream of a standalone, dedicated pelvic health clinic where patients could be completely comfortable wasn’t really possible within the insurance-based business model. Valerie began listening to this podcast and joined my Cash-Practice Mastermind group so she could learn what to do in order to get a new practice off to a strong start. Two years ago, all th...2020-08-2759 minThe Cash-Based Practice PodcastCBP 131: How to successfully target a niche with cash-based physical therapy servicesIn this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic “we fix everything” message ever could. This approach has been a real game changer for many practice owners. I share specific strategies for choosing your niche and reaching out in ways that will help you gain a warm reception. And I explain a trick for h...2020-08-2014 minThe Cash-Based Practice PodcastCBP 130: Killer tech that will make any cash-based practice stand out—with Scott WaddellScott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites, has spent the past decade developing software services and tools to make owning a cash-based practice easier and more profitable. As this year’s pandemic unfolded, PatientSites was among the first to provide vital information, ideas, and support to help practices continue to operate safely so they could stay in business despite the mayhem. During our conversation, Scott shared the exciting news that PatientSites is introducing some incredible new resources to help leverage the many opportunities that have been created as a...2020-08-131h 11The Cash-Based Practice PodcastCBP 129: How to Get Comfortable with Cost Conversations in a Cash-Based PracticeIn this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you’ll come to truly believe your pricing is fair and reasonable—so you can calmly, confidently ask patients to pay for a full plan of care or expensive treatment package. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people...2020-08-0611 min
The Clinical Marketer PodcastJarod Carter's Online Workshop Patient Attraction SystemIn episode 16 we have Jarod Carter here to share his online patent attraction system with us! He will be talking about how he has adjusted it due to COVID 19 and what he is doing now! This is a special episode and tune in to learn more!2020-07-2300 minThe Cash-Based Practice PodcastCBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen LitzyDr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide audience as well. In light of the recent surge in telehealth capabilities among my listeners, I’d encourage everyone to consider such creative methods to attract interest from patients outside your local area. In this interview, Karen shares exactly how she uses podcasts to attract both new patients and referral sources, while establis...2020-07-2312 minThe Cash-Based Practice PodcastCBP 127: Unraveling the mysteries of Facebook marketing for a cash-based practiceIn this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the effectiveness and reach of their social media marketing efforts. You’ll learn specific techniques for efficiently generating content that gets the attention of the right people—and tips for making sure it ends up being seen. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive...2020-07-1625 minThe Cash-Based Practice PodcastCBP 126: The Riches are in the Niches - Cash-Based Physical Therapy in the Golf Niche—with Eric WallaceAfter Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each day drained and unhappy. He knew he wanted something more, and that led him to begin exploring cash-based PT options—including listening to this podcast! When his family relocated to Appleton, Wisconsin, Eric teamed up with a chiropractor and ran the physical-therapy side of their business. He soon learned all about the frustra...2020-07-091h 03The Cash-Based Practice PodcastCBP 125: How to improve your email deliverability and get better ROI on email marketing—with Prajanay PaulIn this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s likely a whole lot of your carefully written emails are never seen by anyone. Remember, every message that goes missing is a potential lost sale! So while this is probably not your favorite topic, the tips and tools Paul shares make it so simple to solve email deliverability problems that you simply cannot afford to...2020-07-0222 minThe Cash-Based Practice PodcastCBP 124: Simple ways to optimize the patient experience in your cash-based practice—with Jerry DurhamAfter many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a year when he took over a thousand incoming prospective patient phone calls at his practice. And over time, he has identified some common mistakes that virtually every practice makes—mistakes that cost them business and lower the lifetime value of each customer. In this interview, Jerry explains his philosophy on enhancing client experience and some act...2020-06-251h 34The Cash-Based Practice PodcastCBP 123: How to start promoting your cash-based private practice on social mediaIn this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It’s a concise tutorial that demystifies the subject for those who haven’t yet made the leap into social media marketing, and it provides some great ideas for those who already have. This “highlight” is from a Q&A call with my Mastermind group—a highly interactive, supportive group where people who have tons of questio...2020-06-1820 minThe Cash-Based Practice PodcastCBP 122: Case Study - RE-filling Your Cash Practice Using Webinars During a Pandemic—with Jennifer McGowanJennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients per hour would become unbearable after her delivery. She knew she needed to find a way she could spend more time with her kids, treat patients on her terms, and make good money, so she started a cash-based PT practice. As you’ll hear, when Covid-19 hit, she quickly pivoted to telehealth and then ab...2020-06-1155 minThe Cash-Based Practice PodcastCBP 121: How to take your patient-producing, in-person workshops completely online—with Alex & Will from Healthy FunnelLast week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use online workshops to quickly acquire loads of new patients… BOTH telehealth patients AND in-clinic patients. Thanks to COVID19, I had to temporarily convert my own physiotherapy practice to 100% telehealth visits, and we lost about 50% of our business virtually overnight. The fact we were able to retain and convert 50% of our manual therapy patients into telehealth patients was actually pretty good, but it w...2020-05-221h 04The Cash-Based Practice PodcastCBP 120: Creating a Webinar Workshop Script That Attracts Telehealth Patients Like a MagnetThis week marks the launch of my Online Patient Attraction System, a course that teaches you precisely how to create webinars and online workshops that generate loads of telehealth patients for your private practice. So in this episode of the podcast, I’m sharing a segment from the course that walks you through how to create a high-converting presentation script that will ensure your webinar actually does its job of bringing patients into your practice. You’ll learn the strategies that elite sales professionals use when creating their online presentations. We delve into the science and art of t...2020-05-1430 minThe Cash-Based Practice PodcastCBP 119: Using Facebook Live Events to Market to PatientsIn this episode, I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strategy for increasing reactivations and tune-up sessions and keeping your practice top of mind among discharged patients. You’ll hear tips for deciding if there’s sufficient interest, how to approach scheduling, and how to make sure everything goes smoothly. It’s an extremely quick listen packed full of useful information that really helps demystify this topic. This “highlight” is from a Q&A call with my Ma...2020-05-1108 minThe Cash-Based Practice PodcastCBP 118: How to Coach Referral Sources on What to Tell Patients About Your Cash-Based PracticeThis week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas. As our interview began, we inadvertently recorded a great example of a conversation I like to have with all my physician referral sources. I find it really helps them better understand how my cash-based services can represent a much better value for many of their patients than insurance based options. And that prepares them to frame my services and the associated costs in an accura...2020-04-3006 minThe Cash-Based Practice PodcastCBP 117: How to Market a Cash-Based Practice on Social MediaIn this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You’ll learn about constructing compelling ads and targeting them to your ideal customers. And I’ll walk you through how you can determine exactly which ads are effective in bringing enough cash-pay business into your practice. This “highlight” is from a Q&A call with my Mastermind group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers...2020-04-2324 minThe Cash-Based Practice PodcastCBP 116: The Mindset Needed To Power Through A CrisisWith all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that I believe all practice owners should know and be utilizing in these difficult times. To that end, this week’s highlights podcast is taken from two earlier episodes (CBP #83 and CBP #84) I recorded during a frightening, emotional 3 months when my infant son was hospitalized with a life-threatening illness. I candidly discuss key situations that unfolded, including what I was feeling, where I fo...2020-04-0923 min
The Prehab Podcast#43 | Navigating Telehealth With Jarod CarterIn this episode Craig is joined by Jarod Carter, owner of Carter Physiotherapy located in Austin, Texas. Jarod has been a trailblazer for cash-based PT services over the past decade. Today, he along with others are now designing the roadmap to successfully providing telehealth services. With the novel coronavirus COVID-19 spreading around the world, physical therapy and other face-to-face healthcare services are being significantly affected in efforts to flatten the curve. Business owners, clinicians, and patients alike are being asked to adapt quickly by stepping outside their comfort zone and exploring virtual services. Topics from this discussion include how...2020-04-0456 minThe Cash-Based Practice PodcastCBP 115: How to Spark Innovation to Keep Your Practice Thriving Well Beyond the Pandemic—with Duncan Wardle, Former VP of Innovation at DisneyAt a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies long-term. So I couldn’t think of a better time for this episode with Duncan Wardle, the former VP of Innovation and Creativity for Disney (yes, THE Disney). In this fascinating interview, Duncan walks us through multiple examples of how innovation was used to remove the customer’s bigges...2020-04-0251 minThe Cash-Based Practice PodcastCBP 114: Telehealth Masterclass - How To Setup And Market Telehealth Services In Less Than 48 HoursIn this week’s podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possible. This is a must-listen if you’re interested in using telehealth to get your practice through the coronavirus crisis. But before you dive in, if you haven’t already, make sure you download a copy of the free TELEHEALTH QUICKSTART GUIDE … learn exactly how my staff and I set up telehealth in my practice and were performing online physical therapy sessions in less than 48 hours. This episode i...2020-03-261h 42The Cash-Based Practice PodcastCBP 113: How to Save Your Practice from Coronavirus with Telehealth Services—with Rob ViningThere isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and thrive through all this … This podcast is from a Facebook Live interview I just did this week with Rob Vining, the leading expert on telehealth physical therapy. Rob generously made time in his super-busy schedule to help us learn how we might weather the storm of Coronavirus-related cancelations by putting th...2020-03-191h 29The Cash-Based Practice PodcastCBP 112: Creating cash-based business for a physical therapy practice with injury-prevention screeningsIn this episode, I discuss the marketing potential in offering promotions for injury prevention services. You’ll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening visit is designed to create new physical therapy business for your cash-based practice. This “highlight” is from a Q&A call with my Mastermind group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confi...2020-03-1222 minThe Cash-Based Practice PodcastCBP 111: How To Generate New Cash-Pay Patients with Instagram—Leon KnightIn this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any practice owner doing without paying for ads on Facebook and Instagram (and it still beats most that are paying for ads). In just a couple years, he built a large following for his solo cash practice from seriously humble beginnings—without a single paid ad. At the time of...2020-03-0521 minThe Cash-Based Practice PodcastCBP 110: Taming Your Student Loan Debt after Physical Therapy School—with Joseph Reinke from FitBUXJoseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics, which led them to take truly absurd risks. He also noticed a segmentation problem in the financial arena that makes it hard for average Americans to get the help they need in order to make good money-related decisions. He saw young people graduating with student loan debt that equals, on average, twice what they can expect to gross in a full year of work. This bleak sit...2020-02-271h 10The Cash-Based Practice PodcastCBP 109: Does My Cash Practice Need an Online Booking System?In this episode, I explain some of the unexpected benefits your cash-based practice can gain from using a good online booking system. While the convenience to patients is obvious, there are many practice-side benefits that can offset the expense. This one is a really quick listen, with highly targeted information—so if you’ve ever thought about implementing an online booking solution for your cash-based practice, this is definitely worth a few minutes of your time! (Fullslate is the online booking system I use in my practice. We use intakeQ as our EMR which also has online booking capabilities.) 2020-02-2008 minThe Cash-Based Practice PodcastCBP 108: How Your Patients Can File Out-Of-Network Self-Claims in Less Than 1 Minute—with Vatsal ThakkarI’m so excited to share this tool and the fascinating story of how it came to be. It’s not every day a NYC psychiatrist finds himself in the software business, disrupting the insurance and claims industry! When Vatsal Thakkar first opened his own practice, he decided on the cash-based model because he wanted to spend more time with each patient. He found the experience of helping his patients inspiring and “magical” compared with what he saw among many of his in-network colleagues who had to see 20-30 patients a day! Throughout the years, Vatsal fou...2020-02-131h 15The Cash-Based Practice PodcastCBP 107: Ideal Cash-Pay Services for Both In-Network and Out-of-Network Practices—with Phil PliskyIn this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury-prevention services. He describes precisely how they’ve successfully leveraged injury-prevention screenings to develop a wellness-service niche that patients are happy to pay for out of pocket, even though they are accustomed to using their insurance at that PT practice! This low-risk approach to developing out-of-network business that can protect your practice from future reimbursement cuts might be an ideal way for practices that are highly reliant on insurance-based business to get started with th...2020-02-0623 minThe Cash-Based Practice PodcastCBP 106: Escaping Reimbursement Nightmares by Transitioning Out Of Network—Cody Barnett, PTIn 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as cash-based from the start. However, with limited access to good resources on how to make that succeed, he felt he needed to bolster his cash-pay practice by participating with the two biggest insurance carriers in his market. But after years of fighting with insurance companies, he began “plotting his escape.” In 2015, he officially quit playing the insurance reimbursement game...2020-01-301h 15The Cash-Based Practice PodcastCBP 105: How to Target and Stand Out in Your Niche Cash-Based Practice Marketing—with Eric OliverIn this highlights episode, Eric Oliver explains exactly how he was able to finally start getting traction with the marketing for his fledgling physical therapy clinic. By targeting the niche of endurance athletes in the community, his fully cash-based practice was able to develop a direct connection with a highly motivated market. Eric shares details on what’s worked in his niche, how he gets referrals, and some of the key tricks he’s used to stand out from the competition. This “highlight” is from a full episode on creating a niche, cash-based physical therapy practice.2020-01-2321 minThe Cash-Based Practice PodcastCBP 104: $1000 cash-pay treatment sessions—with Gina CalderoneThis is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this level of service is sold. When Gina Calderone first started out, she saw herself more as an in-home personal trainer even though she was a licensed physical therapist. As she took on more clients, she soon realized she wanted a dedicated space to work in, and she officially started a cash-based practice in 2004. Many of her training clients suffered from chronic pain, which led her to sl...2020-01-161h 02The Cash-Based Practice PodcastCBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable. And my approach is quite successful in leading many of the insurance “objectors” to choose my Austin-based physical therapy clinic despite the fact we are out of network. I walk you through this awkward conversation step by step, so you can field the “do you take my insurance” question with confidence! This “highlight” is from a Q&A call with my...2020-01-0923 minThe Cash-Based Practice PodcastCBP 102: How To Bulletproof Your Cash-Based Practice—2019 Year In ReviewSo here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned and must-have strategies to bulletproof your private practice. Life can throw you curve balls, and if your business doesn’t have the components and foundations I describe in this episode, those curve balls can put you out of business. You’ll hear what’s been going on in my life and how it might have resulted in the collapse of both of my businesses. Fortunately, the amazing teams I’ve recruited and buil...2020-01-021h 00The Cash-Based Practice PodcastCBP 101: Transitioning an In-Network Practice to Cash-Based—with Meredith Soelberg and Brooke MitchellIn this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an insurance-based physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that they’d have to change their business model or face economic ruin. The cash-based practice model seemed to be the obvious solution, so the decision was made to give it a try. Meredith and Brook explain exactly how the transition to cash-based was managed so the practice could remain viable for the long term. This information is especially relevan...2019-12-1620 minThe Cash-Based Practice PodcastCBP 100: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time—Part 2, with Brenda HeinekeThis is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of how she got a private pay practice started and managed the many challenges along the way. In this episode, we dig into the details of all the marketing efforts that have driven the incredible growth and resilience of Brenda’s niche physical therapy practice. She shares exactly what drives the astonishing conversion rates for her work...2019-12-1240 minThe Cash-Based Practice PodcastCBP 99: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time —PART 1—Part 1, with Brenda HeineckeBrenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home therapy—and continued that even after she took a full-time job. Within a few months, she rented a small office to see her own patients with the hope of using that as a springboard to her own sports-oriented physical therapy practice. But because she didn’t want to deal with the ha...2019-12-0544 minThe Cash-Based Practice PodcastCBP 098: The top 3 tactics that improve website SEO for a cash-based practiceIn this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks with search engines, so you’ll understand what matters and why. And I explain exactly how to make sure you are performing well in each area. This “highlight” is from a Q&A call I had with my Mastermind group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or...2019-11-2912 minThe Cash-Based Practice PodcastCBP 097: Pursuing Your Passion in a Cash-Based Physiotherapy Practice with Joey Salgado and Josh MorealiAfter grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder why he chose physiotherapy at all. Eventually he’d had enough. Joey decided to “give up fear for Lent” and start working on his own cash-based practice, a place where he could reignite his passion for physiotherapy and provide the kind of treatment he knew his patients deserve. Meanwhile, Josh Moreali—Joey’s friend fro...2019-11-211h 10The Cash-Based Practice PodcastCBP 096: Tips for marketing your cash-based practiceIn this episode, I answer some of the questions I received on how I market my own cash-based physical therapy practice. I share details on how I started my clinic, what I’ve learned about creating an effective, sustainable web presence, and how we follow up with prospective customers to improve the odds they’ll become patients. This “highlight” is from a full podcast FAQ on going out of network.2019-11-1413 minThe Cash-Based Practice PodcastCBP 095: A Booming Cash-Based Pre- and Post-Partum Physical Therapy Practice —with Alicia Willoughby, MSPTAfter watching her employers in an insurance-based practice “drowning and miserable” for 5 years, Alicia Willoughby knew she wouldn’t work in that business model for the rest of her career. She searched for information on the private-pay model, which led her to the Cash-Based Practice Podcast. As she learned more, she began reaching out to others who were succeeding with their cash-pay practices. Finally, she was ready to take the plunge and started her own pre- and post-partum physical therapy practice. Three years later, Alicia’s practice is succeeding beyond what she even imagined was possible. She is now ex...2019-11-0756 minThe Cash-Based Practice PodcastCBP 094: Hiring for a growing cash-based practice—with Carlos Berio, DPT, MS, CSCS, CMTPTDr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to compensation and incentives.2019-10-3111 minThe Cash-Based Practice PodcastCBP 093: Building a Cash-Based Sports Rehab Practice & Membership Website—with Greg Schaible, PT, CSCSDuring PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work as a physical therapist and later decided to start his own cash-based practice part-time. Greg soon found his employment schedule was limiting the growth of his own practice, so he quit his other job and committed to his own business full-time. When presented with the opportunity to take over the sports rehab website he knew and loved, Greg enthusiastically jumped in because it provided a...2019-10-241h 04The Cash-Based Practice PodcastCBP 92: The Economics of Starting a PracticeConsidering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward success.This “highlight” is from a full interview I did with Chad Prince. More specifically, we discuss these cash-based practice topics: Setting realistic expectations for profit margins, overhead costs, and the overall time commitment. The importance of leveraging experts instead of doing it all yourself. Approaches for hiring online contractors to make sure you get what you need. The best strategy for developing a new product that will s2019-10-1712 minThe Cash-Based Practice PodcastCBP 091: Growing a Niche Cash-Based Parkinson’s Physical Therapy Practice with Michael Braitsch, PT, DPTAfter leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put together a pilot program to test the benefits of boxing and martial arts training for Parkinson’s patients. The program did so well that he decided to open his own practice after completing school. Three years later, Mike’s practice is open and now offers 18 different group classes for people with Parkinson’s and other f...2019-10-101h 13The Cash-Based Practice PodcastCBP 090: A busy multi-disciplinary cash-based practice in less than 2 years - with Kelsey Baas PT, DPTIf you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the best care. But personally, she and her husband wanted to move back to Waco. Since Waco offered no opportunities for her to work in a way that integrated the specialties she’d come to appreciate so much, she decided to create her own multidisciplinary cash-based practice. Soon after, she opened Compleo Physical Therapy & Wellness, a on...2019-09-1754 minThe Cash-Based Practice PodcastCBP 089: How to use telehealth to create or grow a cash-pay physical therapy practice with Rob ViningIn 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients from all over the world on a cash-pay basis, and it became clear those patients were getting great results. In time, Rob found himself focusing more on developing software tools that would enable medical professionals to easily enter the growing telehealth market. He and his students are proving the potential for PTs to become more efficient and profitable by making telehealth visits available for the convenience of existing patients as well as by reaching th...2019-08-291h 22The Cash-Based Practice PodcastCBP 088: Monthly Payment Plan Membership Model for a Cash-Based Practice with Cameron GarberAfter PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the kind of care he felt was best for his patients. However, this decision proved troublesome for many reasons, and Cameron struggled to make it work (which we discuss in detail) —eventually letting go of virtually all the existing patients, referral sources, insurance contracts, and employees he’d acquired! With some courage, guidance from coaches, and a real...2019-08-211h 18
Poking PerspectivePiece of the People w/ Carter (speaking on living mixed in today’s world from her perspective)Carter tells us a bit of what she feel living in today’s world as a mixed woman.
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Support this podcast: https://podcasters.spotify.com/pod/show/jarod11/support2019-07-1054 minThe Cash-Based Practice PodcastCBP 087: Building a Busy Cash-Based PT Practice in Under a Year - Dr. Amanda Heritage“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create a successful cash-based PT practice in southern New Jersey, she decided to give it a go. She began looking online to learn how to build a profitable, cash-based practice that could meet the needs of an underserved market. By July 2017, she left her job and launched a cash-based practice focused on...2019-07-101h 03
The Duck Legs PodcastCLIP: The Future of Medicare with Dr. Jarod CarterHappy Birthday to Dr. Jarod Carter! In honor of his birthday, we're dropping a clip from one of our older episodes where he informs us the role Medicare plays in setting the tone for private insurances. Dr. Carter gave us some great insight to the biz...2019-06-1905 minThe Cash-Based Practice PodcastCBP 086: 100% Mobile Neuro Cash Practice with Independent Contractors - Tony Noto, DPTIn this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home care. He shares specifics on his main referral sources which unexpectedly came from not having a fax machine and what has been the best marketing strategies for his practice. Tony also give some great advice on hiring and working with independent contractors and how, more importantly, and how he’s working within the tax laws. You’ll learn in this episode how Tony schedules his day and week running a fu...2019-06-071h 03
The Cash-Based Practice PodcastCBP 085: Neuro, Non-Profits, and...the NBA? - Dr. Valerie JohnsonWhat do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson’s successful cash-based neuro practice in Dallas-Fort Worth! Valerie’s jumped on a number of unique opportunities on her journey to cash-based physical therapy. She quit her full time job to take on her position as the neuro specialist for the Dallas Mavericks, launched her private practice on the coatends of maternity leave, and took on teaching positions everywhere from her local Parkinson's support groups to the UNT Health Science Center.2019-05-101h 02
The Cash-Based Practice PodcastCBP 082: Multi-Therapist Cash Practice in Less than 3 Years - Dr. Kevin VandiKevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft a niche in the running and triathlon markets. Competitive EDGE also provides expert PT in the soccer niche as the official provider for the San Jose Earthquakes pro soccer team. Since opening in 2015, Kevin has scaled to 4 PT's and two full time admins in less than 3 years! During the...2019-04-3054 min
The Cash-Based Practice PodcastCBP 084: Biz Lessons from the ICU - Part 2 *NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience was teaching me. I wrote down many of those lessons and found that most of them applied to not just my life and my family's, but also to my business. In this episode of the podcast, I share three...2019-04-1821 min
The Cash-Based Practice PodcastCBP 083: Business Lessons from the Intensive Care Unit 2019-02-0133 min
The Cash-Based Practice PodcastCBP 081: Growing a Cash Practice with Zero Paid Marketing - Dr. Carlos BerioOver four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins' health and the second is an announcement about registration for my upcoming Cash-Based Practice Freedom e-course. During the interview, I catch up with Carlos about hiring employees for a cash-based practice, what kind of physical therapy and training services SPARK Physiotherapy is offering, and how he has continued to gr...2018-09-1359 min
Healthy Wealthy & SmartDr. Jarod Carter, DPT: Tips For Growing Cash Based PT PracticeOn this episode of the Healthy Wealthy and Smart Podcast, I welcome Jarod Carter on the show to discuss strategies for patient acquisition. Jarod Carter PT, DPT, MTC opened Carter Physiotherapy in Spring 2010, a 100% cash-based clinic where he provides an hour of one-on-one care in every treatment session. Via creative marketing and his reputation for producing fast results, his patient schedule was full within 6 months of opening his cash-based practice. In the fall of 2011, he released his first book My Cash-Based Practice and has been blogging, podcasting, and speaking on all aspects of the out-of-network practice model ever since.2018-08-3030 min
The Cash-Based Practice PodcastCBP 80: Concierge PT and Podcasting for Patients - Dr. Karen LitzyBetween running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40, so when our schedules lined up nearly 3 years later I was stoked to get in a follow-up episode! In this short interview, I get Karen’s thoughts on hiring new employees for her concierge practice, how podcasting has changed her life and how my listeners might start their own patient-generating podcasts, and her upcoming speaker series, public speaking workshops, and women's summit. 2018-08-2341 min
The Cash-Based Practice PodcastCBP 079: A Cash Practice Fueled By … Instagram?! 75K Followers And Growing With Leon KnightWith over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew such a following, the kind of content that brings in local patients, and what he does with his social media to show that his practice is all about the patient. But even if you have no interest in using Instagram for your practice, he also shares some great insights on how he pushed through any hesi...2018-07-0551 min
The Cash-Based Practice PodcastCBP 078: Cash Practice Q&A - Jarod Answers The Most Common QuestionsClick here to download this episode When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked for cash practice questions straight from my followers via a FB Live Q&A session. The Q&A was a success and had such a variety of questions that I decided to share it as a podcast for those who missed the live event. In this episode, I answer the following questions: What is...2018-06-211h 21
The Cash-Based Practice PodcastCBP 077: From Side Hustle to a Fully-Booked Cash Practice - Jim HeafnerJim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT! In this episode, I ask Jim about what strategies worked to build his practice so quickly and answer some incredibly common questions/dilemmas about scaling and hiring. We discuss what traits I look for in a PT, how to automate the hiring process, and how to ramp up...2018-06-071h 06
The Cash-Based Practice PodcastCBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit LeaksThis episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10% increase in the delivery of your marketing messages could mean for your private practice’s bottom line. Second, […] The post CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks appeared first on Guide to a Successful Cash Based Physical Therapy Practice.2018-05-241h 09
The Cash-Based Practice PodcastCBP 075: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume - Part 2In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above and beyond to win out-of-network patients. Now, in episode 75, Sturdy explains how to identify touch-points where patients or referrers interact with your brand and ways to improve their experience. We talk about everything from getting staff invested and engaged in policy changes, to guiding your referral sources in how they pre-frame potential patients they are sending your way. The episode w...2018-05-0859 min
The Cash-Based Practice PodcastCBP 074: The Keys to Successfully Going Out-of-Network and Maintaining Patient VolumeSturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why patients would choose to go out-of-network, and gives examples of where cash-based practices have […] The post CBP 074: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume appeared first on Guide to a Successful Cash Based Physical Therapy Practice.2018-04-261h 06
The Cash-Based Practice PodcastCBP 073: Must-Know Advancements in Lead Generation and Marketing Over the Past 3 Years – with Scott WaddellBack in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is back to update us on what PatientSites (with tons of data across hundreds of clinic websites) has learned about optimizing your website, emails, […] The post CBP 073: Must-Know Advancements in Lead Generation and Marketing Over the Past 3 Years – with Scott Waddell appeared first on Guide to a Successful Cash Based Physical Therapy Practice.2018-04-091h 04
The Cash-Based Practice PodcastCBP 072: Hybrid Cash-Practices and the Art of Serial Entrepreneurship - Maury Hayashida, DPT [et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.22.4" background_size="initial" background_position="top_left" background_repeat="repeat"] Maury Hayashida, DPT, has achieved what a great deal of established practice owners are looking to do … create a cash-based practice alongside his insurance-based practice AND add cash-pay services to his insurance based practice. The goal is certainly not always to just drop all insurance pr...2018-03-311h 02
The Cash-Based Practice PodcastCBP 071: Creating Online Communities to Grow Your Cash-Based Practice - Sarah King, DPT [et_pb_section fb_built="1" _builder_version="3.22.3"][et_pb_row _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text _builder_version="3.24.1" background_size="initial" background_position="top_left" background_repeat="repeat"] . This is a follow up interview with one of the most popular guests I've had on the podcast, and she once again proves why in this episode. When I first interviewed Sarah King back in episode 50 of the Cash-Based Practice Podcast, I was extremely impressed by her knowledge of marketing tools and...2018-03-161h 09
The Cash-Based Practice PodcastCBP 70: Costly Tax Mistakes Made By Private Practice Owners - Craig Cody, CPA 2018-03-0250 min
The Cash-Based Practice PodcastCBP 069 How to Build a Cash Practice: Checking in With the Guys from the Duck Legs Podcast Part 2*Note: this is part two in a series. To listen to part one, please click here* In part one, the guys from Duck Legs Podcast hosted me for a Facebook Live video interview. We talked about why I started my cash practice, what you should do if you’re planning to start a cash practice soon, strategy, […] The post CBP 069 How to Build a Cash Practice: Checking in With the Guys from the Duck Legs Podcast Part 2 appeared first on Guide to a Successful Cash Based Physical Therapy Practice.2018-02-1548 min
The Cash-Based Practice PodcastCBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online MarketingAs competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-to practice” can be a business-saving move. In this episode, I answer the question of how Carter Physiotherapy is breaking into the ‘Running’ niche market in Austin Texas, […] The post CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing appeared first on Guide to a Successful Cash Based Physical Therapy Practice.2016-10-1345 min
The Paul Gough ShowEP006: The Unforeseen Challenges Of Growing A Business – With Dr.Jarod CarterWelcome to Episode 6 of the “Physical Therapy Business School” Podcast…
In this Episode I get to interview Dr. Jarod Carter – founder of Carter Physiotherapy in Austin - and host of the hugely popular Cash PT Podcast.
Jarod is a someone who epitomizes what this show is all about…
…he’s a stunningly successful practitioner – his own schedule is always jam packed with clients and has been for 5 years.
He’s now changing “hats” - and is in the middle of transitioning away from being a solo-practitioner, to becoming the owner of a business where people buy into his BRAND and the people he employs...2016-08-0943 min
The Cash-Based Practice PodcastCBP 042: Success in the Cash-Based Practice Model since 1996! Sage Wisdom from Bob Cohen PTClick here to download this episode Bob Cohen has had a cash-based PT practice since 1996! In this episode we learn the key ways he was able to have success for this long; and long before most people thought this business model was even possible. In this episode, you’ll learn about: What compelled him to start his practice, and to choose the cash-pay route back in 1996 How he did so with a 6 year old son and little other income the backup plan that he had in case it didn't work out the nic...2015-11-1945 min
Start a Therapy Practice Podcast41 Cash Physical Therapy Practice And Medicare With Dr. Jarod CarterDr. Jarod Carter is a Physical Therapist with a Cash PT practice. He also has a website and a podcast to help other therapists start and run a Cash PT business.
His latest creation is an Ebook called Medicare and Cash Pay Physical Therapy
Check out the links below to see all of Dr. Carter's sites and goods and links we mention in the podcast.
Here is what we cover:
How he decided to start a Cash PT practice
How he grew his speech therapy business
Who to network with to boost your marketing
The right way to network locally
T...2015-10-2849 min
Therapy Insiders Podcast -->>Physical therapy, business and leadersHow to Cash in NOW w/ Dr. Jarod CarterOn this episode of Therapy Insiders podcast, we are joined by Dr. Jarod Carter to talk cash. No, to talk business. Well, cash physical therapy business to be exact. Dr. ...2015-10-2645 min
Healthy Wealthy & Smart174: Medicare & Cash PT w/ Dr Jarod CarterAs any medical professional will tell you, navigating the Medicare system is challenging. Add to that a cash physical therapy business and things can get really confusing! To help get us through this sea of confusion that is Medicare, Dr. Jarod Carter has written a fabulous book entitled Medicare and Cash Pay Physical Therapy. It is a comprehensive guide based on all he has learned from over five years of owning a cash-based clinic and many hours of working with different attorneys and authorities on this subject. Dr. Carter has also been teaching about the private pay business model for...2015-10-051h 00
The Cash-Based Practice PodcastCBP 35: Q&A with Jarod – The Wonderful Grey Areas of Medicare and Cash-Based PT At the time of this recording, the podcast just passed the 50,000 download mark! Thank you to all who have helped me reach this milestone. Today’s episode is a Q&A session in which I answer recorded questions from listeners like you. The following questions are answered in this episode: If a Medicare beneficiary is training for an event like a marathon and seeks my services due to an injury, would that be considered covered skilled PT services or wellness/fitness, or does it really depend on the type of treatment provided? Ho...2015-07-1631 min
The Cash-Based Practice PodcastCBP 30: Q&A: Cash Based Medicare Models, Utilizing Fear, and Vital Startup MarketingClick here to download this episode I’m happy to finally publish the first Q&A episode that utilizes actual audio recordings of questions from you … my audience and colleagues. In this episode, you’ll learn about: An exciting announcement about growth at Carter Physiotherapy Answers to the questions: Do you know of practices that are out-of-network with all private insurances but still in-network with Medicare? Does that model seem to work? When a patient has a Medicare Advantage Plan (Part C rather than Part B), are the rules the same as when the be...2015-04-2329 min
The Cash-Based Practice PodcastCBP 025: How to Make Marketing Efforts Pay Dividends Forever Today's episode describes the techniques and tricks I use to make sure the majority of my marketing efforts continually produce business for my private practice every year. You’ll learn a variety of methods to do the same, and some easy new ways to use technology to maximize everything you do to promote your practice. Resources and Links mentioned in this episode: Take Advantage of Trends and Squeeze Every Drop From Your Marketing Efforts Jarod Carter's YouTube Channel Hootsuite – For Pre-Scheduling Social Media Posts Click to Tweet How to Create a QR Code (for Free) for your...2015-02-1221 min
The Cash-Based Practice PodcastCBP 012: Carving a Niche with a Home-Based Private-Pay Practice – Interview with Ben Gold, PT This podcast episode is an interview with Ben Gold PT of Home Physical Therapy New York City. He has been working full time in his cash-based practice for over 3 years now and he has 3 independent contractor Physical Therapists currently working for him. All patients are treated in the comfort and convenience of their own home or office throughout New York City. He has done extremely well at carving a niche for his practice and quickly filling his patient schedule. In this episode, you’ll learn about: How Ben has carved a niche in providing home-based PT an...2014-08-0751 min
The Cash-Based Practice PodcastCBP 011: How Obamacare Will Affect Cash-Based Practices Both before and after June 2012, when the Supreme Court upheld the constitutionality of the Affordable Care Act (aka: Obamacare), I have received numerous questions surrounding this topic. This episode is all about my thoughts and predictions regarding Obamacare and its likely effect on out-of-network clinics and the cash-based business model as a whole. In this episode, you’ll learn about: Why I may sound a little winded in this episode’s recording. How you can win a free 30-minute phone consultation with me (see below). Three key characteristics and actions that led to my entry into, and...2014-07-2414 min
The Cash-Based Practice PodcastCBP 008: Interview with Ann Wendel PT, ATC, CMTPT – on Building Relationships that Grow a Cash Practice, Distance Consulting Services, and Wellness for Medicare BeneficiariesClick here to download this episode In this episode, you’ll learn about: How Ann’s choice of office space has helped produce cash-based referrals The type of writing and blogging Ann has done to generate new business and how she has developed relationships with publications How Ann has been successful in developing physician referral relationships, even with physicians who own their own PT clinic! The topic of distance consulting and “tele-health” services. The rules and regulations for physical therapists at this point. Cash-based Wellness services for Medicare Beneficiaries and the “gray areas” surrounding this topic. Resources...2014-06-1244 min