Shows
Startup ConfidentialWord-of-Mouth Marketing Part 2 of Interview with Ted WrightIn this episode, Ted and I explore specific brand examples of great storytelling that drives word of mouth for CPG brands. We begin with Lay's and move on from there.And I say the word "onanism" and test your knowledge of the English language!Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com2019-07-0108 min
Startup ConfidentialEp. 5- Word-of-Mouth Marketing - Part 1 w/Ted WrightBuilding Awareness out of store is critical to velocity growth at existing stores. Yet, most founders do not have the cash to pay for awareness building. Word-of-mouth, though, still ranks as the number 1 causal driver of awareness for new brands. Why not learn how to nurture it and steer it? Ted Wright, of the agency Fizz, joins me for a two-part interview on WOMM, why you should NEVER hire a demo agency and why founders must do their own sampling...like a boss. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com2019-06-0108 min