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MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 46: From Clinic to Campus: Dr. Bill Sherrier’s Presidential Path (Part 1)SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan sits down with a very special guest - Dr. Bill Sherrier, president of Palmer College of Chiropractic’s Florida campus. In part one of this two-part series, Dr. Sherrier shares his inspiring journey from private practice to academia, offering valuable insight into the evolution of chiropractic education, the importance of mentorship, and how personal experiences can shape professional paths. This episode is a great listen for any current chiropractic student exploring their career path—whether you're planning to open you...2025-06-2435 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 45: Practical Ways to Deal with Stress as a Chiropractic Practice OwnerSUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan takes a deeper dive into the topic of stress—this time, focusing on the physical toll it takes on practice owners and actionable ways to deal with it. In the last episode, she talked about how your stress can affect your behavior toward your staff and team. This week, she’s sharing actionable ways (and things she does herself!) to manage stress by lowering cortisol and supporting your physical health—because mental stress often shows up as physical stress. Fr...2025-06-1043 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 44: Responding to Stress as a Chiropractic Practice OwnerSUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan opens up about the reality of stress in practice ownership—and how that stress doesn’t just affect the business owner, but the entire team. Dr. Duncan discusses the importance of self-awareness, communication, and leadership when it comes to managing stress, and shares strategies for navigating pressure without letting it spill over onto your staff. This episode is a great listen for leaders and business owners because it’s a real reminder that how you show up—especially in stressful...2025-05-2725 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 43: From Struggling to Scaling: How Coaching Can Change the GameSUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan shares why coaching is essential for chiropractors who want to grow their clinics. She reflects on her own journey with coaching, how to choose the right coach, and the impact it has had on her clinics and team. From adapting to industry changes to building a supportive community, this episode is all about the value of mentorship and continuous growth. Dr. Duncan owns multiple clinics in South Carolina and has been in practice for 10 years. She offers consulting for...2025-05-1230 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 42: Let Me Reintroduce Myself: Hey Y'all! I'm Dr. Duncan.SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we are celebrating the 1-year anniversary of Million Dollar Chiro! Million Dollar Chiro exists for one very specific purpose: to help chiropractic practice owners put systems in place to scale their clinics and reach at least $1 million in annual collections. With so much growth in the last year, we have some new listeners in our audience, so we are celebrating with a special episode reintroducing Dr. Mary Frances Duncan. Dr. Duncan shares her personal journey—from a political science major with aspirations to be...2025-04-2934 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 41: Chiropractic ProfessionalismSUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shares something she’s very passionate about - chiropractic professionalism. From dressing like a doctor, to personal hygiene, and how your office looks, she explains how our presentation as chiropractors directly impacts patient trust, retention, and the public’s perception of our profession. If we want chiropractic to be recognized as a respected form of medical care, we need to start by showing up like healthcare professionals. TAKEAWAYS: First impressions are lasting impressions— new patients judge your professionalism instantly and are ex...2025-04-2245 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 40: New Doc on the Block — Lessons from Dr. Sophie Wright’s First Year in PracticeSUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with Dr. Sophie Wright, her newest associate chiropractor at Simply Southern Chiropractic Center in South Carolina. In this episode, Dr. Wright shares her journey from chiropractic assistant to chiropractic student to practicing chiropractor, reflecting on her first year in practice, lessons learned, and the decision to become an associate. Like Dr. Duncan, Dr. Wright is a Greer, South Carolina native, and they practice together in their shared hometown. Prior to working for Dr. Duncan as a chiropractor, Dr. Wrig...2025-04-151h 11MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 39: AMA With Dr. Duncan — Am I Ready to Bring on An Associate Doctor?SUMMARY: This week, we are introducing a new episode series — Ask Me Anything with Dr. Duncan! In our inaugural AMA episode, Dr. Duncan answers listener questions about chiropractic business strategy — focusing on the challenges and strategies of hiring and training associate chiropractors. She shares personal insights on when to bring on an associate, how to train effectively, and what it takes to transition from treating chiropractor to CEO. The episode is a must-listen for any chiropractors who want to grow a practice and build structured systems for long-term practice success! TAKEAWAYS: You’ll know it’s t...2025-04-0838 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 38: The Owner’s Box — The Real Game of Running a Chiropractic Practice with Dr. Phil Golinsky (Part 2)SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan interviews Dr. Phil Golinsky and his wife Phoebe Casey, the founders of RxWellness Spine & Health. Phoebe shares her journey from the corporate world, where she spent years consulting with Fortune 100 businesses, to her current role as COO of RxWellness Spine & Health, where she combines her skills with Dr. Golinsky’s clinical background to build a thriving chiropractic brand. The conversation covers leadership in business and family life, rebranding for growth, and building scalable systems. They also dive into the import...2025-04-0151 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 37: The Owner’s Box — The Real Game of Running a Chiropractic Practice with Dr. Phil Golinsky (Part 1)SUMMARY: Welcome to the inaugural episode of our new series, “The Owners’ Box — The Real Game of Running a Chiropractic Practice,” where we meet with other successful chiropractors who own their own profitable practices. In this first installment, Dr. Duncan sits down with Dr. Phil Golinsky, the CEO of RxWellness Spine & Health, located in the Washington, D.C. metro area. Dr. Golinsky is a top-rated chiropractor and owner of 8 successful multi-million dollar chiropractic clinics. He shares his insights from over 30 years in business, ranging from the struggles all chiropractors face in the early years, overcoming challenges, the importan...2025-03-2555 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 36: BONUS: Additional Hiring Funnel InsightsSUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey go through some of the most frequently asked questions about the hiring funnel. The hiring funnel is a systematic process that Dr. Duncan uses and has perfected in her own chiropractic clinics over the last 10 years to help chiropractors make effective hires for their practices. You can learn all about the hiring funnel in episodes 34 & 35 or go to milliondollarchiro.co to download it for FREE and get started using it in your clinic! TAKEAWAYS: Staff management is o...2025-03-1834 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 35: The Hiring Funnel (Part 2)SUMMARY: In this conversation, Dr. Duncan and Kelsey discuss the second half of the hiring funnel, the 11-step hiring process that Dr. Duncan has developed for her chiropractic clinic. Dr. Duncan emphasizes the importance of having a systematic hiring process and the value of using a hiring funnel. She breaks down steps 6 through 11 of the hiring funnel, from the in-person interview to giving the job offer. Dr. Duncan covers topics such as reference checks, personality tests, background checks and drug screens, and the overall importance of having a hiring system. TAKEAWAYS: Having a well-defined...2025-03-1156 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 34: The Hiring Funnel (Part 1)SUMMARY: In this episode, Dr. Duncan and her executive assistant, Kelsey, discuss the best strategies for hiring the best doctors and support staff in a chiropractic office. Dr. Duncan breaks down the hiring funnel that she has perfected and uses in her own chiropractic clinic. A free PDF of this chiropractic hiring funnel Guide can be downloaded on her website, milliondollarchiro.co , so you can walk through each step during this episode. Dr. Duncan explains the importance of constantly searching for quality employees regardless of need, cautioning against allowing desperation to influence hiring decisions. Beginning wit...2025-03-0440 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 33: Top Tech Tools for 2025 (Part 2)SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’re continuing our Top Tech Tools for 2025 series, this time focusing on the marketing side of your practice. We’re sharing the essential tools we use to run our marketing team, streamline content creation, and attract new patients. From social media scheduling to email automation, these tools help us stay consistent and maximize our reach. TAKEAWAYS: Marketing tools are vital for the growth of chiropractic practices. Effective communication is crucial for supply management. Notion serves as a comprehensive project manageme...2025-02-1133 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 32: Top Tech Tools for 2025 (Part 1)SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’re diving into the top tech tools for 2025 that can help chiropractic offices run more efficiently. From operational systems that streamline scheduling and patient management, to treatment tools that simplify our operations, we’re sharing what’s working in our practice and how you can implement them in yours! TAKEAWAYS: Embracing new technologies is crucial for growth. If you don’t grow, you die. Artificial intelligence can significantly enhance practice efficiency. In our office, using Apple products in tandem with RocketC...2025-02-0433 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 31: 2024 Wrapped (Part 2)SUMMARY: In this second part of “2024 Wrapped”, Dr. Mary Frances Duncan and her co-host, Kelsey, discuss challenges faced in 2024, including a significant brand transformation for Million Dollar Chiro, unexpected flooding at their chiropractic practice, and a major disruption in insurance claims processing due to a cyber attack on Change Healthcare. They reflect on the lessons learned from these experiences, emphasizing the importance of financial preparedness and adaptability in the face of unforeseen circumstances. They also discuss various aspects of running a chiropractic business, focusing on financial strategies, scheduling challenges, crisis management, and holiday planning. If you are a ch...2025-01-2844 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 30: 2024 Wrapped (Part 1)SUMMARY: Welcome, 2025! In this week’s episode, Dr. Duncan and Kelsey revisit the memorable moments in our podcast, business, and practice from last year. They breakdown the wins, the losses, and how they could improve overall in Dr. Duncan’s 9th year of practice at Simply Southern Chiropractic Center and in the inaugural year of Million Dollar Chiro. In this first episode of 2025, they discuss the reason behind why Million Dollar Chiro was founded and takeaways from 2024. TAKEAWAYS: Million Dollar Chiro was launched in 2024 in efforts to help other chiropractic practice owners reach at leas...2025-01-2140 minListen, Relax and Enjoy the Wonders of Full AudiobookListen, Relax and Enjoy the Wonders of Full AudiobookColette: Gigi, Cheri and more: A BBC Radio Drama Collection Audiobook by Colette AvitalListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 802356 Title: Colette: Gigi, Cheri and more: A BBC Radio Drama Collection Author: Colette Avital Narrator: Brigit Forsyth, Clare Higgins, Frances Barber, Full Cast , Joseph Millson, Lindsay Duncan, Melvyn Bragg, Paul Ritter, Robert Hardy Format: Unabridged Length: 09:36:00 Language: English Release date: 01-02-25 Publisher: PGRH UK Genres: Fiction & Literature, Classics, Coming of Age Summary: Writer Colettes classic works brought to life in a unique audio collection Listen for the first time to this stunning collection of five of Colettes most celebrated works, compiled and created by BBC Radio. French...2025-01-029h 36The Amateur AusteniteThe Amateur AusteniteEmma Chapter 12Let's pretend I was drunk when we recorded to explain my many mistakes... we discuss gross age differences and segue into talking about Typhoid Mary.Check out the Intrepid French Film Festival Aotearoa and especially Jane Austen Wrecked My Life throughout the country May-June 2025Support the podcast and hear episodes early on Ko-fi Find Frances on YouTube, Instagram or at her website Buy our merch on Redbubble Book for an Austen Society event on Humanitix2024-12-2711 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 29: No Budget? No Excuse. How to Thank Your Team This Holiday Season. (Part 2)SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey continue their discussion on staff appreciation. They emphasize that staff appreciation is not just for the holidays, but is important year-round. Dr. Duncan shares how in her clinic, they celebrate work anniversaries for her staff and doctors all throughout the year. This a great strategy because not only is it important to recognize your staff’s hard work, but it helps improve staff retention, which is key to a successful clinic. They wrap up the conversation with how different generations show a...2024-12-1726 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 28: No Budget? No Excuse. How to Thank Your Team This Holiday Season. (Part 1)SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey discuss a topic that comes up every holiday season: staff appreciation. Staff appreciation is crucial because without your staff helping you run your practice, then there is no practice to run. In part one of a two-part episode, Dr. Duncan shares ways that she shows appreciation to her staff ranging from an annual office Christmas party and the importance of celebrating work anniversaries. She also brings up that as a practice owner, it’s common to feel unappreciated by your staff...2024-12-1035 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 27: The Single MOST Effective Marketing Campaign For Your OfficeSUMMARY: This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,' Dr. Duncan and Kelsey discuss the most effective marketing campaign Dr. Duncan runs every year in her own chiropractic practice: “The Holiday Gift of Health”. This campaign entails sending a personalized holiday card (either physical or digital) to every patient in the practice with a certificate for a free new patient appointment to “gift” to a loved one in their life. Dr. Duncan and Kelsey explain the nuances and stipulations of this campaign, a timeline for running this campaign, and tips on ways to set y...2024-12-0343 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 26: How to Approach Patients During the HolidaysSUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan discusses the ways you can approach the holidays with your patients, ranging from decorating your office, handling holiday schedules, gifts and celebrations for your staff, and ways to show appreciation to your vendors and local businesses who support your practice. She explores the unique challenges posed by holiday stress, the importance of maintaining consistent patient care, and the need for gratitude and acknowledgment towards both patients and staff. They discuss the marketing campaigns that Dr. Duncan’s office launch during the ho...2024-11-2641 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 25: 3 Things I Wish I Knew as a Chiropractic StudentSUMMARY: This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', it’s all about chiropractic students! Dr. Duncan and Kelsey are in the holiday spirit and discuss three things that every chiropractic student should know before diving into practice. Dr. Duncan shares about her personal experience as a student at Palmer College of Chiropractic in Florida, highlighting how balancing work and study can lead to success as a practice owner. This conversation is filled with practical advice and insights for aspiring chiropractors like the importance of multitasking, why high volume practices are important, and ti...2024-11-1937 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 24: Coaching the Coach: Insights and Transformations For Marketing Your Chiropractic PracticeSUMMARY: In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', Dr. Duncan discusses the importance of executive coaching for chiropractic practice owners. She shares her experiences undergoing professional coaching and how it’s guided and shaped her as a business owner, specifically on the topic of marketing your practice. This episode covers the necessity of digital marketing in today's business landscape, the choice between hiring marketing agencies versus individual vendors, and the significance of building a specialized marketing team. Dr. Duncan and Kelsey also highlight the need for effective management of marketing vendors an...2024-11-0545 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 23: Preparing Your Practice for a Crisis (Part 2)SUMMARY: In part two of “Preparing Your Practice for a Crisis” on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the ways you can prepare your practice for a crisis or natural disaster. The conversation emphasizes the need for calm leadership and effective communication during emergencies, as well as practical strategies for future preparedness. Dr. Duncan emphasizes the need for cash reserves, the responsibility of business owners towards their staff, and the significance of community support. Dr. Duncan shares her personal experience from Hurricane Helene highlighting lessons learned and of...2024-10-2944 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 22: Preparing Your Practice for a Crisis (Part 1)SUMMARY: In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the importance of having your chiropractic practice ready for a crisis, specifically natural disasters. This episode is inspired by the recent impact of Hurricane Helene on Dr. Duncan's chiropractic clinics in the Upstate of South Carolina and the surrounding communities in Western North Carolina. Dr. Duncan explains how she dealt with power and internet outages at her clinics for multiple days, office flooding, handling her staff, and rescheduling large numbers of patient appointments. They talk th...2024-10-2231 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 21: Book Recommendations for Chiropractic Business Owners (Part 2)SUMMARY: In this second installment, Dr. Duncan and Kelsey discuss two more book recommendations for chiropractic practice owners. The first book is Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman. The book focuses on the challenges of staff management and provides strategies for finding and keeping great talent. The second book is You Can’t Teach Hungry by John Morgan, the owner of the mega law firm Morgan & Morgan. This book outlines the characteristics of a successful entrepreneur and discusses the importance of having a clear vision for what you want to...2024-09-1731 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 20: Book Recommendations for Chiropractic Business Owners (Part 1)SUMMARY After a brief summer break, class is BACK in session! Dr. Duncan and Kelsey are back for the fall and ready to break down all things ownership, chiropractic business, and entrepreneurship. This week, Dr. Duncan shares two books that have helped her develop a vivid vision for her company’s growth and how other chiropractic practice owners can implement the same strategies to grow their businesses. The first book is Who Not How by Dan Sullivan, which emphasizes the importance of delegating tasks and finding the right people to help achieve goals. The second book is Bu...2024-09-1046 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 20: Book Recommendations for Chiropractic Business Owners (Part 1)SUMMARY: After a brief summer break, class is BACK in session! Dr. Duncan and Kelsey are back for the fall and ready to break down all things ownership, chiropractic business, and entrepreneurship. This week, Dr. Duncan shares two books that have helped her develop a vivid vision for her company’s growth and how other chiropractic practice owners can implement the same strategies to grow their businesses. The first book is Who Not How by Dan Sullivan, which emphasizes the importance of delegating tasks and finding the right people to help achieve goals. The second book is Buy B...2024-09-1043 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 19: Marketing Mistakes to STOP Making (Part 2)SUMMARY: In this second part of our marketing episode, Dr. Duncan discusses three more marketing mistakes you should stop making as a chiropractic practice owner. Specifically, she instructs listeners to stop assuming that their social media follower count correlates with business success, to stop overlooking the importance of cultivating a professional brand online, and to stop using stock photos on their websites and social media. If you are a soon-to-be chiropractic school graduate, a chiropractor, or a practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from...2024-08-2022 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 18: Marketing Mistakes to STOP Making (Part 1)SUMMARY: In this first segment of a two-part episode, Dr. Duncan discusses four marketing mistakes to STOP making in your chiropractic practice. Specifically, she instructs listeners to stop doing the marketing themselves, stop attending health fairs, stop marketing at the wrong places like gyms and yoga studios, and stop playing the short game in marketing instead of the long game. TAKEAWAYS: Outsource your marketing to professionals who went to school for marketing Avoid participating in health fairs or hosting events at gyms or yoga studios Focus on building relationships in the community for long-term...2024-08-0627 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 17: The Importance of Personal BrandingSUMMARY: In this podcast episode Dr. Duncan discusses personal branding - what it is and why it is important. She covers topics such as branding yourself as a clinic owner, the role of social media in personal branding, common mistakes chiropractors make, and the importance of separating personal and professional social media accounts. She emphasizes the need for a strong online presence and the impact it can have on attracting patients and hiring staff. TAKEAWAYS: Personal branding is important for chiropractic practice owners as it helps generate patients and attract staff members. People connect...2024-07-2328 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 16: How To Know When It Is Time To ScaleSUMMARY: In this podcast episode, Dr. Duncan discusses the process of scaling a chiropractic practice. She covers topics such as when to know when it's time to scale, the key signs indicating readiness, the role of financials in scaling, and the logistics of running multiple clinics. She emphasizes the importance of a full patient schedule, maintaining high-quality patient care through growth, and using identical systems across locations. Dr. Duncan shares her experience of bringing additional chiropractors onto her team and opening a second clinic location. She provides insights into the decision-making process and considerations for location selection...2024-07-1143 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 15: Carrying the Weight of OwnershipSUMMARY: In this conversation, Dr. Duncan along with her executive assistant, Kelsey, discusses the challenges and responsibilities of practice ownership. Dr. Duncan talks about carrying the weight of a clinic, including the financial and personal sacrifices that come with it. Dr. Duncan discusses the balance between providing care and managing the business side of the clinic, as well as the importance of managing stress as a business owner. Overall, the conversation highlights the unique challenges and rewards of practice ownership. Also in this episode, Dr. Duncan discusses stress, anxiety, and burnout in the context of...2024-06-1937 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 14: The Origin Story of Simply Southern Chiropractic CenterSUMMARY: In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners Dr. Duncan and her executive assistant, Kelsey, discuss the origin story of her own practice Simply Southern Chiropractic Center and the challenges she faced at the start of opening her business. The conversation revolves around the importance of customer service and human connection in the medical field, the evolution of Simply Southern Chiropractic Center, patient success stories, and advice for those interested in pursuing a chiropractic career. If you are a chiropractic student seeking to open their own practice, or a cu...2024-06-0336 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 13: 5 Vendors That Every Practice Owner Should HaveSUMMARY: In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners,  Dr. Duncan discusses five vendors that every chiropractic practice owner should have from the very beginning of practice ownership. She emphasizes the importance of building relationships with these vendors and highlights why they are absolutely necessary to have. Chiropractors go to school to learn how to adjust and care for patients, and thus need to outsource tasks that are vital to running their practices but that do not fall within their skillset. Dr. Duncan ends the episode by sharing when it’s tim...2024-05-1433 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 12: Give Your Patients the Walt Disney World ExperienceSUMMARY: In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners, Dr. Mary Frances Duncan and her executive assistant Kelsey discuss the importance of giving your patients the Walt Disney World experience when they’re visiting your office. In many towns and cities, prospective patients have numerous choices when it comes to chiropractic care, and the customer experience is what can set your office apart from others. Dr. Duncan shares actionable ideas that practice owners can implement immediately in their offices to give all of their patients the red carpet treatment every visi...2024-05-0724 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEp. 11: 5 Reasons Why Your Chiropractic Practice Isn’t ThrivingSUMMARY: In this week’s episode, Dr. Duncan and Kelsey discuss five reasons why your chiropractic practice may not be thriving. Some of the reasons include running a personal injury (PI) only or PI-heavy practice, not hiring effectively, and not maintaining a professional image. Dr. Duncan gives actionable advice on changes you can make NOW to take your practice from failing to thriving. It may take time to build a thriving practice, but focusing on wellness-based care and serving the community is key. TAKEAWAYS: Running a personal injury (PI) only or PI-heavy practice can be...2024-04-3057 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 10: The Importance of Joining Your State Chiro AssociationSUMMARY: In this podcast episode, Dr. Iva Hughes, former president of the South Carolina Chiropractic Association, discusses the key benefits of joining a state chiropractic association. She emphasizes the importance of associations in protecting your right to practice and the power of numbers in advocating for chiropractors. Dr. Hughes also highlights the networking and collaboration opportunities provided by associations, as well as the professional development resources, such as conventions and seminars, that help chiropractors stay updated with industry trends. Additionally, she discusses how being part of a state association contributes to credibility and trustworthiness in the eyes...2024-04-2322 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 9: COVID & The Power of State Chiro AssociationsSUMMARY: This week, Dr. Mary Frances Duncan sits down with chiropractor and former South Carolina Chiropractic Association President, Dr. Iva Hughes! Dr. Hughes shares her journey as a chiropractor and a business owner. Dr. Hughes emphasizes the importance of joining your state chiropractic association and highlights the benefits of being a member, such as access to legal and legislative support. She also discussed the South Carolina Chiropractic Association's (SCCA) role in keeping chiropractors open during the COVID-19 pandemic and the strong relationship the SCCA has with South Carolina's governor, Henry McMaster. Dr. Hughes shares some helpful advice...2024-04-1631 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 8: The Benefits of Chiropractic Care for TeachersSUMMARY: In this week’s episode, Dr. Duncan is joined by her friend and local elementary school teacher, Ms. Kirby-Annah Philpot, to discuss how school teachers can greatly benefit from chiropractic care. They discuss how teaching, especially young children, can be a very physically demanding job, which can be a source of neck and back pain. Dr. Duncan and Ms. Philpot break down some of the reasons why teachers may be hesitant to initially start seeing a chiropractor, and she shares her story about how chiropractic care helps her stay mobile and pain-free after being on her fe...2024-04-0942 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 7: 7 Myths You Were Told In Chiro School DebunkedSUMMARY: In this week’s episode, Dr. Duncan and Kelsey talk about seven myths and misconceptions that many chiropractors hear while they’re in chiropractic school. Along with the idea that soft tissue therapy isn't “real chiropractic,” they also debunk the myth that opening your own practice is the only path to success, highlighting the benefits of working as an associate. They also challenge the idea of weekly group health talks, suggesting that patient education can be integrated into regular appointments. Additionally, they address the misconception that chiropractors should focus solely on subluxations and not mention pain, emphasiz...2024-04-0241 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 6: What To Do If You're In A Car WreckSUMMARY: In this podcast episode, Dr. Duncan and personal injury attorney, Will Maxey, discuss what to do if you ever find yourself in a car accident. They cover topics such as the importance of liability in car accidents, steps to take after a car accident, seeking medical treatment after a car accident, and how to pay for your medical bills from treatment. TAKEAWAYS: Car accidents are one of the primary causes of personal injury cases. Establishing liability is important in car accidents as it determines who is responsible for the damages and payment for...2024-03-2650 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 5: Car Wrecks, Necks, & Checks (Part 2)SUMMARY: In part 2 of the podcast series on personal injury basics for chiropractors, Dr. Duncan and guest speaker Will Maxey, a personal injury attorney, discuss important topics such as defining maximum medical improvement (MMI), treating up to MMI, typical treatment duration and cost, how to handle missed visits, patient compliance, advanced imaging, and payment options. This conversation also covers topics such as doctor's liens and assignments , the importance of clear documentation, when and how to send patient records, settlement timeframe, the unpredictability of personal injury cases, and what to expect in depositions. They end with explaining the...2024-03-191h 06MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 4: Car Wrecks, Necks, & Checks (Part 1)SUMMARY: In this podcast episode, Dr. Duncan and her husband, Will Maxey, a personal injury lawyer, discuss the importance of the conversation between chiropractors and personal injury lawyers. They breakdown the topics such as understanding personal injury cases and types of personal injury cases. Then, they tackle how personal injury clients transition into chiropractic patients. They cover topics that relate to chiropractors treating personal injury patients, checking for fault and insurance coverage, obtaining the FR-10 form, understanding the FR-10 and TR310 forms, and the benefits of working with an attorney. They talk about the importance of finding...2024-03-121h 04MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 3: The Hiring Funnel (Part 2)SUMMARY: In this conversation, Dr. Duncan and Kelsey discuss the second half of the hiring funnel, the 11-step hiring process that Dr. Duncan has developed for her chiropractic clinic. They emphasize the importance of having a systematic hiring process and the value of using a hiring funnel. They break down steps 6 through 11 of the hiring funnel, from the in-person interview to giving the job offer.They cover topics such as reference checks, personality tests, background checks and drug screens, and the overall importance of having a hiring system. TAKEAWAYS: Having a systematic hiring process...2024-03-0551 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 2: The Hiring Funnel (Part 1)SUMMARY: In this episode, Dr. Duncan and her executive assistant, Kelsey, discuss the best strategies for hiring the best doctors and support staff in a chiropractic office. Dr. Duncan breaks down the hiring funnel that she has perfected and uses in her own chiropractic clinic. A free PDF of this chiropractic hiring funnel Guide can be downloaded on her website, milliondollarchiro.co , so you can walk through each step during this episode. Dr. Duncan explains the importance of constantly searching for quality employees regardless of need, cautioning against allowing desperation to influence hiring decisions. Beginning w...2024-03-0145 minMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersMILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersEpisode 1: Who is Dr. Duncan?Welcome to the inaugural episode of "I'm Simply Saying," where your host Dr. Mary Frances Duncan delves into the world of chiropractic care and entrepreneurship! Dr. Duncan, a passionate chiropractor and business owner, shares her journey from childhood chiropractic visits to founding Simply Southern Chiropractic Center. Through personal anecdotes and insightful reflections, Dr. Duncan hopes to share the lessons she’s learned along the way with others. From overcoming challenges in starting her first practice to expanding to a second location amidst the COVID-19 pandemic, Dr. Duncan's unwavering commitment to patient care and business excellence shines through. Join Dr. Du...2024-02-2241 minThe Amateur AusteniteThe Amateur AusteniteNorthanger Abbey Chapter 1Emma is joining me on the odd chapters. In this episode we discuss heroines, Mary Su characters, we discover a mistake in an end note and do a brief run down of the history of the publication of Northanger Abbey.Check out the Intrepid French Film Festival Aotearoa and especially Jane Austen Wrecked My Life throughout the country May-June 2025Support the podcast and hear episodes early on Ko-fi Find Frances on YouTube, Instagram or at her website Buy our merch on Redbubble Book for an Austen Society...2024-01-2615 min