Shows
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders133 -Ambi Parameswaran on Marketing Mixology: Four Essential Ingredients for Marketing SuccessAmbi Parameswaran discusses the four essential ingredients for marketing success, comparing it to mixology. Marketing success is like mixology, requiring a careful blend of essential ingredients.Branding isn’t reserved for companies with massive ad budgets. As Ambi Parameswaran says: “Whether you like it or not, you are a brand.”A Bhopal spice maker thought branding was “too expensive.” The fix? • Pick the name customers already use for you • Put it boldly on packaging (no extra cost) • Focus on your top-selling product • Test with l...
2025-08-1150 min
The ASEAN Wonk PodcastEpisode 3: Indo-Pacific Geoeconomics: IPEF, CPTPP, Decoupling & MoreNote: This is a podcast version of an earlier post published on August 28, 2024. This is not meant to serve as new content and is designed as a standard paired addition our dedicated website podcast section.INTRODUCTIONASEAN Wonk: Welcome to the ASEAN Wonk Podcast, where we bring you expert insights and regional perspectives on Southeast Asia and Indo Pacific geopolitics and geoeconomics. I'm your host, Dr. Prashanth Parameswaran. If you haven't already, please do subscribe to the ASEAN Wonk platform at www.aseanwonk.com so you don't miss our posts. Our guest today...
2024-08-2923 min
The ASEAN Wonk PodcastEpisode 2: South China Sea Scenarios and the US-Philippines AllianceNote: This is a podcast version of an earlier post published on August 22, 2024. This is not meant to serve as new content and is designed as a standard paired addition our dedicated website podcast section.ASEAN Wonk: Welcome to the ASEAN Wonk Podcast, where we bring you expert insights and regional perspectives on Southeast Asia and Indo Pacific geopolitics and geoeconomics. I'm your host, Dr. Prashanth Parameswaran. If you haven't already, please do subscribe to the ASEAN Wonk platform at www.aseanwonk.com so you don't miss our posts. Our guest today on the podcast...
2024-08-2208 min
Vitral Tamil PodcastThe Evolution of Indian Advertising: A Conversation with Ambi ParameswaranJoin us for this insightful conversation with the advertising and brand building veteran, Ambi Parameswaran.
Listen as Sharavana Raghavan gets Ambi to delve into the transformative shifts in Indian advertising, the nuances of brand building, and the evolving dynamics of consumer engagement.
Ambi opens the discussion by tracing his entry into the branding field, reflecting on the mentors and experiences that shaped his illustrious career. He shares his perspective on choosing between the paths of advertising and consulting, highlighting key moments that defined his journey.
2024-04-1454 min
Global Taiwan InsightsGTI Insights Season 3, Episode 7: A Conversation with Prashanth Parameswaran on ASEAN's Approach to Taiwan, China, and the United StatesIn this episode of GTI Insights, GTI Program Manager Marshall Reid interviews Dr. Prashanth Parameswaran, a fellow with the Wilson Center’s Asia Program. In a wide-ranging discussion, Parameswaran shares his perspectives on ASEAN's approach to the Taiwan Strait, the recent US-ASEAN Special Summit, and prospects for greater Taiwan-ASEAN engagement in the wake of the announcement of the Indo-Pacific Economic Framework.
2022-06-1031 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & NoodlesThis is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, society and consumers in the last fifty years and answers questions like
How has Indian advertising by various categories like Life Insurance, Home Paints evolved over the years ?
What is story behind the iconic Hari Sadu ad by Naukri ? How does it reflect on changing attitudes to jobs, workplace etc. ?
What is the story of the evolution of Amul as a brand, a...
2022-01-1948 min
IVM PopWhat's With That Ad? feat. Ambi ParameswaranOn this episode, Antariksh is joined by fellow producer Vishal, and Ambi Parameswaran, host of 'The Sponge podcast', co-host of 'The Last Brand Standing' podcast, Founder of Brand-Building.com, brand strategist, veteran ad-man with over 35 years of experience, and a fellow pop-culture nerd! Antariksh and Vishal pick Ambi's brain about the most controversial ads, what makes an ad supposedly controversial, some famous ads that were not taken to well, like the famous Tuff Shoes print ad with a naked Milind Soman and Madhu Sapre, the Tanishq ad from earlier this year that got twisted by trolls, Myntra's troubles in...
2021-10-0155 min
2021-09-2126 min2021-09-2111 min
Future of StoryTelling (FoST)Gayatri Parameswaran and Felix GaedtkeNowHere media co-founders Felix Gaedtke and Gayatri Parameswaran discuss their Tribeca-winning VR piece, Kusunda, why it's so important to preserve disappearing languages, and how their background in journalism influences their work as immersive creators.--© 2021 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherExecutive Producer, Carolyn MerrimanAssociate Producer, Luke Gernertin collaboration with Charts & Leisure
2021-09-1629 min2021-09-1129 minScience EducationApproaches of curriculum organizationTopic approach, Type approach, concentric and spiral aporoach
2021-09-1026 min2021-09-0831 min2021-09-0707 min2021-09-0720 min2021-09-0708 min2021-09-0617 min
Analyse PodcastUber in Asia Pacific & The Future of Mobility with Pradeep ParameswaranFresh out of the studio, Pradeep Parameswaran, President - Mobility from Uber APAC joined us in a conversation on Uber's continued focus on mobility in Asia Pacific and the future of mobility. We begin the conversation with Pradeep sharing his background and the key lessons learnt from his career journey. Following that, he dived deep into Uber's footprint in Asia Pacific excluding Southeast Asia and China and focus on the challenges and opportunities in expanding Uber's mission into new and uncharted areas. Last but not least, he also offered his thoughts on the future of mobility specifically on autonomous...
2021-07-1839 min
Analyse Asia with Bernard LeongUber in Asia Pacific & The Future of Mobility with Pradeep ParameswaranFresh out of the studio, Pradeep Parameswaran, President – Mobility from Uber APAC joined us in a conversation on Uber’s continued focus on mobility in Asia Pacific and the future of mobility. We...
The pioneering and top podcast that discuss, dissect and dive deeply into the business, technology & media in Asia.
2021-07-1839 min2021-07-1612 min2021-07-1411 min
2021-07-1322 min2021-07-0619 min
Odd LotsWhy Ram Parameswaran Says the World's Biggest Tech Stocks Are Ridiculously Cheap Right NowEveryone knows that tech stocks performed amazingly well amid the coronavirus crisis. In the last few months, there's been a little bit of a cooling off. But for the most part, betting on tech has been a fantastic bet for a really long time. This week's guest says there's a lot more to come. On this episode we speak with Ram Parameswaran, the Founder and CIO at Octahedron Capital — which does VC investments and invests in public equity — on what he learned over the last year, and the big things he's betting on now.See omnystudio.com/list...
2021-06-1754 min2021-06-021h 57
Escape To The Most Riveting Full Audiobook Today!Method in the Madness: Insights from My Career as an Insider-Outsider-Insider by Parameswaran IyerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/514348to listen full audiobooks.
Title: Method in the Madness: Insights from My Career as an Insider-Outsider-Insider
Author: Parameswaran Iyer
Narrator: Nikhil Sangha
Format: Unabridged Audiobook
Length: 7 hours 6 minutes
Release date: April 21, 2021
Genres: Memoirs
Publisher's Summary:
Parameswaran Iyer, former Secretary to the Government of India, is best known for leading the implementation of the Swachh Bharat Mission (SBM) - Prime Minister Narendra Modi's flagship programme, which became the world's largest sanitation revolution. But Iyer is not your typical bureaucrat. With a far-from-usual career combining two distinguished tenures in the government and an eventful stint outside...
2021-04-217h 06Discover the Best Audio Stories in Biography & Memoir, MemoirsMethod in the Madness: Insights from My Career as an Insider-Outsider-Insider by Parameswaran IyerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/514348to listen full audiobooks.
Title: Method in the Madness: Insights from My Career as an Insider-Outsider-Insider
Author: Parameswaran Iyer
Narrator: Nikhil Sangha
Format: Unabridged Audiobook
Length: 7 hours 6 minutes
Release date: April 21, 2021
Genres: Memoirs
Publisher's Summary:
Parameswaran Iyer, former Secretary to the Government of India, is best known for leading the implementation of the Swachh Bharat Mission (SBM) - Prime Minister Narendra Modi's flagship programme, which became the world's largest sanitation revolution. But Iyer is not your typical bureaucrat. With a far-from-usual career combining two distinguished tenures in the government and an eventful stint outside...
2021-04-217h 06
On The HorizonThe Great RankingWelcome to a 2-part episode, where all we do is rank out favorite heroes, villains, movies, and franchises! We hope you enjoy as we sincerely did. We barely scratched the surface with this episode, and more ranking is on its way!
2021-04-101h 19On The HorizonPeople and Politics - Season 2 PremiereWelcome back to another season of On The Horizon! Today we dive into more politics, hopefully bringing to you guys some civil and productive discussion about current events in the USA. Hope you enjoy, and stay tuned for another great season of On The Horizon, Where Innovators Listen!
2021-04-031h 322021-03-3010 min2021-03-3013 minNotes 📝Issues in multicultural classroomWhat is multiculturalism? How to address multicultural diversity?
2021-03-3022 min2021-03-2816 min2021-03-2336 min
The AI in Business PodcastThe Powerful Potential of AI in Agriculture - with Poornima Parameswaran of Trace GenomicsToday's guest is Dr. Poornima Parameswaran, Co-founder & Senior Executive at Trace Genomics, a firm that has raised nearly $25M to attack the space of soil science and the value of soil. Today, Dr. Parameswaran explains how AI is being used to extract data from the soil, why that matters for farmers and anyone who cares for the environment, what that might be leading to predicting crop yields, and more effective use of fertilizers and pesticides. Interested in more interesting AI use cases? Subscribe to our newsletter at: emerj.com
2021-03-2332 minOn The HorizonOTH SEASON FINALE - Conspiracy TheoriesWelcome to our season 1 finale where we switch gears and talk about conspiracy theories. We truly enjoyed recording this episode and this season, and look forward to another great season of On The Horizon, Where Innovators Listen. Thanks for listening!
2021-03-171h 352021-03-0731 minOn The HorizonConsumer Tech - Part 2Let’s talk about neuralink, electric cars, and more consumer tech emerging on the horizon!
2021-02-211h 24
Scicleകേരള ശാസ്ത്രസാഹിത്യ പരിഷത്തിന്റെ സ്വാധീനം || Ajith Parameswaran|| Astrophysicist ICTS Banglore|| Episode 4This Malayalam podcast interacts with Dr. Ajith Parameswaran, Ajith is currently working as an astrophysicist at ICTS Bangalore.
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2021-02-0904 minOn The HorizonBiomedical TechnologyIn this hotly anticipated episode, we talk about advancements in biomedical technology like CRISPR/CAS9 and Bacteriophage Therapy. We hope you enjoy!
2021-02-071h 09
Scicleനാസയും ശബ്ദീകരണവും ||ചില പോപ്പുലർ സയൻസ് മണ്ടത്തരങ്ങൾ|| Dr. Ajith Parameswaran||ICTS BangloreA couple of months ago some popular science media had a column where it has been said that NASA had recorded the sound of the hell, and as assumed the hell is chaotic, is this true? if not then what was the project by NASA which they call sonification?
We are very happy to have Dr Ajith Parameswaran, Astrophysicist, International Centre for Theoretical Sciences, Banglore.
The podcast a scicle original production.
Scicle is a science communication initiative where we are focused on public engagement of science.
Let's listen
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2021-02-0706 min
ScicleGravitational Waves and LIGO|| Dr. Ajith Parameswaran||ICTS Banglorehello, Dr Ajith Parameswaran is an astrophysicist at International Centre for Theoretical Science Banglore, Ajith is explaining to us what does a gravitational wave mean?, what is LIGO? Thank you for listening.
The podcast is a Scicle original production, Scicle is a science communication initiative, where we shall have podcasts with scientist, science communicators where we intend to popularize science among the public.
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2021-02-0603 min
Avantika Designeering SeriesUnveiling Culture Design with Parameswaran VenkataramanDesign thinking can be used to find innovative solutions to the various problems in an organization. When used in the context of organizational culture, it can yield innovative and efficient outcomes. A culture purposefully built on design thinking principles can improve the productivity of an organization and open up various innovation opportunities. But how can the cultural designer use design thinking to enhance the efficiency of an organization?To understand the concept of design thinking and the importance of culture in an organization, in this episode, we interact with Parameswaran Venkataraman, Chief Design Officer at Fractal Analytics. He has...
2021-02-0344 min2021-02-0150 minOn The HorizonCars, Colors, and Speccing - On the Automotive Horizon: Part 3Welcome to our third car-based podcast episode, where Vibhas and I go a little more random and dabble in all kinds of topics relating to cars. We like to make specific titles, but know that we talk about many random topics in this episode, not just cars and their colors. We hope you enjoy this random and spontaneous episode!
2021-01-241h 17On The HorizonSpace Part 2 - Featuring a Special Guest!Welcome to the part 2 of our space episode(s)! Here, we go into the future of space technology and expansion throughout the solar system, galaxy, and possibly even the universe. People into space will love this episode!
2021-01-111h 38
Invest Like the Best with Patrick O'ShaughnessyRam Parameswaran - Internet Scale BusinessesMy guest today is Ram Parameswaran, founder of Octahedron Capital. Ram started Octahedron this year after more than 5 years as a partner at Altimeter Capital where he made investments in Square, Bytedance, Pinduoduo, and Udaan. In our conversation we cover the potential for internet scale businesses, explore the common characteristics of these businesses, and then go through a rapid-fire round of the most important qualities for 8 business models. This conversation was a blast of energy and could have gone on for 2 more hours. I hope to have Ram on again and can't imagine what his conversations are like at t...
2021-01-051h 26On The HorizonConsumer Tech - Featuring a Special Guest!Welcome to our second episode featuring a special guest! Today we talk about tech within the mobile and desktop computing world, and even a little bit of gaming tech. We hope you enjoy!
2021-01-031h 22On The HorizonSSC Tuatara Controversy - On the Automotive Horizon: Part 2Welcome to our second cars episode! We are making this second installation to talk about cars in a "mini-series" of episodes about cars. We love cars, and its an industry that's always changing, so this will be a major part within the grander scheme of the On the Horizon podcast!
2020-12-261h 40
Travels that don't trip on the usual... with Beyonder TravelDiscover hangover cures from across the world with Anand ParameswaranThe festive season and cheer has the same side effect across the world - hangovers. Travel with Anand Parameswaran as he checks out some of the more effective ones...
2020-12-2013 minOn The HorizonThe Action Genre - Featuring a Special Guest!Welcome to Episode 4 of OTH! Today we talk about a personal interest of ours, the genre of superheroes and action/adventure. Star Wars fans, Marvel, fans, and DC fans will all find something interesting to hear in this episode. Thanks for tuning in!
2020-12-192h 07On The HorizonSpace TravelWelcome to one of the more interesting and captivating episodes! In this episode, we discuss what's on the horizon for space travel and what's cooking in humanity's future among the stars. We hope you enjoy!
2020-12-121h 03
Voicing the Void19 - Bouncing Back from Rejection with Ambi Parameswaran"If you can accept and process rejection, you will no longer hide your rejection, you will no longer hide your rejection and failures. Once you are ready to face the rejection and handle them, your ability to spring back will improve. And your self-development gets a boost when you are able to wear rejection like a badge of honour." - Ambi Parameswaran in Spring: Bouncing Back from Rejection.
All of us have had to face rejection at some point in our lives. The ability to bounce back from it makes all the difference.
Spring (https://ww...
2020-11-0127 minOn The HorizonTwo Car Guys and a Normie - On the Automotive Horizon: Part 1This is out first ever podcast, and this episode is purely experimental and a fun endeavor by a few high school friends. Two of us are car enthusiasts, so we took advantage of our passion to make quite a lengthy episode. We hope you enjoy!
2020-10-241h 35Travels that don't trip on the usual... with Beyonder TravelExplore languid Laos with Anand ParameswaranLaos is ideal for a slow, languid journey through culture, ancient traditions and natural beauty. Explore this paradise with Anand Parameswaran.
2020-09-0116 min
the SoS podcastAdvertisements: Then and Now with Ambi ParameswaranAds, content, product campaigns and every other drive is all based on extensive consumer data that is available. But ever wondered how did the brands work out the magic a decade back? We still sing along the Nirma's "washing powder Nirma". How did the old brands establish such powerful impact on their customers in India. Were the Ads that out of the box that we still remember and connect to?.
Ambi Parameswaran is here to take us back and help us understand the significance of Ads from a decade ago and now. He is a brand strategist...
2020-08-3037 minTravels that don't trip on the usual... with Beyonder TravelExplore unique Russia with Anand ParameswaranRussia conjures up images of the Kremlin, colorful churches, hearty people and Vodka... Experience all this in Russia with Anand Parameswaran.
2020-08-2817 minTravels that don't trip on the usual... with Beyonder TravelExplore the Ramayana trail in Sri Lanka with Anand ParameswaranThe Ramayana is an epic that is part of the cultural ethos of India. The story weaves through India and Sri Lanka. Travel to Sri Lanka and relive the Ramayana trail with Anand Parameswaran
2020-08-1125 minTravels that don't trip on the usual... with Beyonder TravelTravel to the Balkans with Anand Parameswaran covering Croatia, Slovenia, Montenegro and Bosnia-Part-1The Balkans as a region is as beautiful as interesting. And culturally very distinct. Travel to a part of the Balkans with Anand Parameswaran, covering Croatia, Slovenia, Montenegro and Bosnia.
2020-08-0735 minTravels that don't trip on the usual... with Beyonder TravelExplore Chopta, a Himalayan haven for all, with Anand Parameswaran.Chopta, in the Himalayas of North India, appeals to all traveler interests - spirituality, adventure, romance, nature, peace... Travel to this piece of heaven with Anand Parameswaran
2020-08-0413 min
Chats with Artists in LockdownSpecial episode! Chat with Megan Snowe and Raj ParameswaranThis special episode has been commissioned by Castlefield Gallery in Manchester, as an extension of their current show, Soft Bodies, which never opened physically due to the lockdown. Megan Snowe and I are both in that show and come together with the writer Raj Parameshwaran to discuss Soft Bodies and all that this theme evokes and its particular relevance at this strange time. As part of this episode we feature a track by Semi Precious, present in Jake Moore's video piece, from the show. The gallery are hoping to open In August. Following this episode there will be a s...
2020-07-301h 262020-07-2908 minTravels that don't trip on the usual... with Beyonder TravelExplore Kerala, God's own country, with Anand ParameswaranKerala is indeed God's own... With its beaches, mountains, rivers, backwaters and wildlife. Explore nature at its most natural with Anand Parameswaran
2020-07-2423 minTravels that don't trip on the usual... with Beyonder TravelExplore Sweden with Anand ParameswaranSweden is a land of great natural beauty and history. Explore this land and it's quirk with Anand Parameswaran
2020-07-2138 min2020-07-1411 min2020-07-1220 minTravels that don't trip on the usual... with Beyonder TravelExplore Varanasi, the oldest city in the world with Anand Parameswaran.Varanasi is like an onion. It exists in layers. Peel through the layers of this city and discover its core with Anand Parameswaran.
2020-07-1030 minTravels that don't trip on the usual... with Beyonder TravelThe ancient land of history and legend. Greece. Travel through this land with Anand Parameswaran.Greece is the land of ancient culture, history, legends and philosophy. Walk the beautiful land that Socrates, Plato and Hercules walked... with Anand Parameswaran.
2020-07-0723 minTravels that don't trip on the usual... with Beyonder TravelA journey through mysterious Borneo with Anand ParameswaranThe mysterious land of Borneo with its legends of head hunters, pygmy elephants and the "men of the jungle". Travel through it with Anand Parameswaran.
2020-06-2527 minTravels that don't trip on the usual... with Beyonder TravelTravel musings on life, the universe and everything... Well, almost... with Anand Parameswarancreating with joy and abandoning without a care... the path to joy. Some travel stories on this by Anand Parameswaran
2020-06-1919 min2020-06-1619 min2020-06-1612 minTravels that don't trip on the usual... with Beyonder TravelTravel to mysterious Svalbard near the North Pole with Anand ParameswaranTravel to Svalbard near the North Pole for a tryst with polar bears and the little-known secrets that the ice hides... With Anand Parameswaran
2020-06-1624 min2020-06-1411 min2020-06-1418 minTravels that don't trip on the usual... with Beyonder TravelTravel to the picturesque Mechuka valley in North East India with Anand ParameswaranTravel to Mechuka Valley in Arunachal Pradesh of North East India with Anand Parameswaran
2020-06-1217 min2020-06-0909 minTravels that don't trip on the usual... with Beyonder TravelTravel the Forbidden Land of Tibet with Anand Parameswaran - Part-2Travel through the Forbidden Land of Tibet and top it off with a final stop at the Everest Base Camp with Anand Parameswaran
2020-06-0923 minTravels that don't trip on the usual... with Beyonder TravelTravel the Forbidden Land of Tibet with Anand Parameswaran - Part-1Travel through the Forbidden Land of Tibet, unravel its unique history and mystery with Anand Parameswaran
2020-06-0922 min2020-06-0314 min2020-06-0207 min2020-06-0212 min2020-06-0211 min2020-06-0200 min2020-06-0101 minScience EducationRole of teacher in issue based curriculumWhat are the duties of a teacher in issue based pedagogy
2020-06-0103 minScience EducationIssue based curriculum8 major social issues and it's importance in secondary school curriculum
2020-06-0108 min
2020-05-2602 min
The HematologistCOVID-19 Update 5: Convalescent Serum Studies, With Drs. Laura Michaelis and Parameswaran HariIn this installment, The Hematologist Editor-in-Chief Dr. Laura Michaelis has a conversation with Dr. Parameswaran Hari of Medical College of Wisconsin. They discuss convalescent serum studies, including study design and outcomes, and what it’s like getting these studies up and running given current time constraints. Find additional ASH resources available to help the hematology community be prepared and proactive during the COVID-19 public health crisis, by visiting www.hematology.org/COVID-19. If you have recommendations for topics to cover in this podcast series, please email us at thehematologist@hematology.org. While we regularly review and update the lin...
2020-04-1615 min
What's in Your Story BagEpisode #4 | Breaking Silos Stories | Ambi Parameswaran#YourStoryBag is joining Bombay Chambers of Commerce as its Digital Storytelling Partner for its upcoming Communications Conclave called Breaking Silos. This one-day conclave will bring in industry leaders and business stakeholders to discuss the convergence of people, power and purpose in dynamic times.In today’s podcast Rituparna asks brand guru Ambi Parameswaran#WhatsinYourStoryBag For a man who has built some of India’s memorable brands Mr Parameswaran shares legendary stories about iconic brands. He talks about the importance of storytelling in brand building beyond advertising and how the#TataGroup story...
2020-04-0626 min
The Gyaan Project6: How brands are built with Ambi ParameswaranAmbi Parameswaran brings with him over 35 years of experience in a marketing, sales and advertising. He is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School. He is the author of seven books and more than 100 articles. Ambi has been involved in the building of brands such as Tata Indica, Santoor, TCS and more… actually I would tell the listeners to check his website given in the show notes below. It’s quite comprehensive which documents some of h...
2020-02-0441 min
On The Record6: On The Record with Modi’s 'Swachh Man' Parameswaran IyerOn world toilet day, Hindustan Times speaks to Parameswaran Iyer who left a world bank job to lead the Swachh Bharat campaign. He talks to us about the challenges and getting Bollywood to talk about toilets.
2019-11-1911 min
Future of AgricultureFOA 170: Genetic Testing for Soil with Dr. Poornima Parameswaran of Trace Genomics Dr. Poornima Parameswaran is the President and Co-Founder of Trace Genomics. Trace Genomics is a company that based its business around mapping living soil, analyzing its microbial content, and helping growers maximize yield potential without sacrificing sustainability. Poornima’s goal is to build the world’s most massive actionable body of soil intelligence, allowing even ordinary farmers to have access to expert information on what’s underground. Poornima earned her Ph.D. in Microbiology and Immunology at Stanford University School of Medicine, her entrepreneurial skills at Stanford University Graduate School of Business, and her Bachelor’s degree in Cellul...
2019-09-1139 min
Farm & Rural Ag NetworkFOA 170: Genetic Testing for Soil with Dr. Poornima Parameswaran of Trace Genomics Dr. Poornima Parameswaran is the President and Co-Founder of Trace Genomics. Trace Genomics is a company that based its business around mapping living soil, analyzing its microbial content, and helping growers maximize yield potential without sacrificing sustainability. Poornima’s goal is to build the world’s most massive actionable body of soil intelligence, allowing even ordinary farmers to have access to expert information on what’s underground. Poornima earned her Ph.D. in Microbiology and Immunology at Stanford University School of Medicine, her entrepreneurial skills at Stanford University Graduate School of Business, and her Bachelor’s degree in Cellul...
2019-09-1139 min
When I was 132: When I Was 13: Ambi Parameswaran, Advertising & Marketing LeaderIn the first episode of Season 2 of "When I Was 13", we meet Ambi Parameswaran, who is a well regarded leader and expert in the world of advertising & marketing.
Ambi talks about his childhood in Chennai, reading books and playing gilli danda. Ambi also talks in detail about advertising and how it is changing in today's world of Netflix & Chill.
Join me in this conversation with Ambi Parameswaran.
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2019-08-2236 min
Farm Food FactsDr. Parameswaran, Meagan Kaiser, Cover Crop BenefitsToday's Thought Leader is Dr. Poornima Parameswaran, President and Co-owner of Trace GenomicsThe Stories YOU need to know:How we can Suppress Pathogens on Farms, Naturally. USDA takes stock of Cover Crop Benefits.Our farmer is Meagan Kaiser, Soil Scientist at Perry Agricultural Laboratory
2019-07-2417 min