Shows
Admit It, An AACRAO PodcastCreating Student Success through Digital MarketingAs we all deal with shrinking student volume and the implications that has on recruitment, how can our institutions remain competitive? How do we get prospective students to get to our websites, to contact us, and ultimately into the enrollment funnel?Digital marketing plays a key role in prospective student engagement. Stephanie Krusemark is joined by Kim O'Rourke from LocaliQ, as they discuss what makes a successful digital marketing campaign, including; Setting campaign goals Identifying the audienceGathering the right data Tailoring the messageKeeping the prospect engaged through the admissions process2024-02-0736 minAdmit It, An AACRAO PodcastAnnual Enrollment MultivitaminStephanie Krusemark is joined by Admit It's new Co-Host, Alex Fronduto. In this episode, they discuss enrollment funnel topics that both new and seasoned admissions professionals should be considering.Hosts:Dr. Stephanie KrusemarkVice President of Enrollment ManagementIllif School of TheologyDr. Alex FrondutoFaculty Lead, M.Ed in Higher Education Administration & Assistant Teaching ProfessorNortheastern University2024-01-1649 minAdmit It, An AACRAO PodcastBuilding Incoming Students Sense of BelongingImproving a student’s sense of belonging and connectedness is a powerful force for good—and measurably improves enrollment, inclusion, and retention. A higher sense of belonging improves students’ excitement, confidence, and commitment related to college. The first year experience begins with the admissions and application process, before the first year even truly begins. Many of us will soon be facing early and priority admissions deadlines for next fall. Now is the perfect time to take a strategic approach to student success through creating a space for building intentional connections. This episode explores the creative ways CSUN is work...2022-10-1832 minAdmit It, An AACRAO PodcastLegacy Admissions: Benefits and Challenges - Part II - McDaniel CollegeThis is the second episode of a two part series on Legacy Admissions. Host, Dr. Stephanie Krusemark sits down with Janelle Holmboe, Executive Vice President of Constituent Engagement at McDaniel College and talk about the unique way that they are building legacy through scholarships. McDaniel has several legacy scholarship programs, the most recent of which is the Alumni Legacy Scholarship. These scholarship programs have created a clear pipeline of students - 20% of McDaniel students move through one of these scholarship programs. And the yield is 10-15% higher than other admitted students. In addition to the pragmatic enrollment s...2022-10-1828 minAdmit It, An AACRAO PodcastLegacy Admissions: Benefits and ChallengesOn February 7, 2022, a new bill, the Fair College Admissions for Students Act, was introduced in the U. S. Senate and the House of Representatives. The bill would ban any college that participates in federal student aid programs from offering admissions preferences to children of alumni or donors. While there is still no update on the approval of this bill, to add some perspective, I sit down with Barb Roberts, Assistant Vice President of Undergraduate Admissions and Financial Services, for the University of Nevada - Las Vegas. According to the U. S. News and World Report rankings, the University of...2022-08-2326 minAdmit It, An AACRAO PodcastThe Unique Brand of U. S. Higher Education: A History of Minority-Serving Institutions and their Impact on Student SuccessOn this Juneteenth Weekend, Dr. Stephanie Krusemark, co-host of the AdmitIt podcast, sits down with Dr. Marybeth Gasman to discuss the history of race and culture embedded within the minority serving institutions in the United States. We discuss the positive impact these institutions have on student success, the realistic challenges of their survival and ability to thrive, and why it’s important to advocate for their sustainability within the larger higher education ecosystem of colleges and universities in the United States and globally. Dr. Marybeth Gasman is the Samuel DeWitt Proctor Endowed Chair in Education, the Executive Di...2022-06-1746 minAdmit It, An AACRAO PodcastThe Stress and Pressures of Continuing On During a Global Pandemic In this episode, Dr. Stephanie Krusemark, explores the impact of the stress and pressure of continuing to recruit and retain students in the midst of a global crisis on the mental health of admissions, enrollment management professionals, and faculty.Learn how to maintain good mental health through creativity and collaboration. Host:Dr. Stephanie KrusemarkVice President of Enrollment ManagementIliff School of TheologyGuests:Dr. Terry M DavisAssociate Professor and Director, PsyD ProgramUniversity of DenverJulie Sc...2022-05-2751 min