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Showing episodes and shows of
Dr. Thomas Trautmann
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The Mariana Dalto Show
#67 How Brain Science Can Help Your Business Grow Fast with Dr. Thomas Trautmann
In this episode, Mariana Dalto interviews Dr. Thomas Trachman, who shares his journey into the field of neuromarketing and the founding of Happy Brains. The discussion delves into the origins of neuromarketing strategies and how leveraging subconscious frustrations can influence decision-making. Thomas explains techniques for identifying and targeting these frustrations to craft unforgettable customer experiences. Additionally, they explore the complexities of brand management and the importance of understanding consumer behavior. Thomas offers encouragement to delve deeper into neuromarketing and shares his final thoughts and advice. The episode concludes with show notes, contact information, a teaser for a potential follow-up episode...
2025-06-04
26 min
Present Influence: The Professional Speaking Show
The Human Equation in Ethical Persuasion: Insights from Dr. Thomas Trautmann
Harnessing Ethical Persuasion and Influence with Dr. Thomas TrautmannSummaryThis episode of 'Present Influence' features John Ball's conversation with Dr. Thomas Trautmann, an expert in AI, neuroscience, and neuro-marketing. They delve into the significance of ethical persuasion and influence in sales and marketing, differentiating it from manipulation. Dr. Trautmann explains how ethical persuasion focuses on addressing subconscious frustrations to build lasting customer relationships. John echoes the importance of acting within ethical frameworks, highlighting how genuine human connections foster trust and long-term success. The episode also touches on the...
2025-04-30
48 min
The Business of Life with Dr King
Stop Talking About Yourself: Dr. Thomas Trautmann Reveals Why Your Clients' Brains Don't Care About Your Products (France)
Send us a textDr. Thomas Trautmann shatters conventional wisdom about decision-making in this revolutionary conversation about brain science and business growth. Drawing on cutting-edge neuroscience research, Dr. Trautmann reveals why 97% of our decisions come from the primal brain rather than rational thinking – and how understanding this changes everything about effective persuasion.The core revelation? Your clients' brains don't care about your products, services, or company story. The primal brain makes decisions in just 11 seconds, with only a 7-second window for capturing attention. This explains why feature-based selling consistently fails while emotional connection thrives.
2025-04-20
31 min
What does it take to build a successful BPO company? How successful are you with your agents?
Dr. Thomas Trautmann special guest Richard Blank. Get more. A daily Business podcast.
Every decision is made by a human brain!Learn the Science of Ethical Persuasion and discover how other people, entrepreneurs, business owners, CEOs experience life and their decision skills.My name is Thomas Trautmann, providing you with unique content and services to Get More! is my goal.Released Wednesday, 11th September 2024Dr. Thomas Trautmann :As an entrepreneur for years, I had many ups and downs, successes and failures, just like you, but I have a secret tool you don't...
2025-02-03
28 min
Podcast guest appearances. Richard Blank Costa Rica's Call Center
Get more. A daily Business podcast. Dr. Thomas Trautmann special guest Richard Blank.
Every decision is made by a human brain!Learn the Science of Ethical Persuasion and discover how other people, entrepreneurs, business owners, CEOs experience life and their decision skills.My name is Thomas Trautmann, providing you with unique content and services to Get More! is my goal.Released Wednesday, 11th September 2024Dr. Thomas Trautmann :As an entrepreneur for years, I had many ups and downs, successes and failures, just like you, but I have a secret tool you don't...
2025-02-03
28 min
Abeg Vex Expert Talk Show (Pidgin 🇳🇬 English): Relatable Nigeria Culture Discussions (Gisting)
How Subconscious Decision-Making Shapes Consumer Behavior - with Thomas Trautmann l EP11 Abeg Vex Podcast
In this episode of Abeg Vex Podcast, host Idongesit dives into the world of ethical persuasion with guest Thomas Trautmann, a business consultant specializing in increasing revenue through psychology-driven decision-making. Thomas explains the fundamentals of ethical persuasion, discussing how subconscious triggers and primal decision-making shape consumer choices. Listeners will gain valuable insights into the nuances of brand identity, the influence of color and visual cues, and the evolving role of AI in business. Whether you're looking to enhance your branding or re-evaluate your audience approach, this conversation offers practical strategies for all business owners.
2024-11-06
52 min
Podcast guest appearances. Richard Blank Costa Rica's Call Center
Triumph and Trials: Business Wins and Lessons guest Richard Blank, Hosted by Dr. Thomas Trautmann.
Where we dive deep into the minds of successful CEOs and business owners. Each episode features a candid conversation about their journey, exploring one failure, one success, and the invaluable lessons learned along the way.Hosted by Dr. Thomas Trautmann, this podcast aims to uncover the strategies that drive real business growth and success. Whether you're an aspiring entrepreneur or a seasoned executive, tune in to gain insights that can help you ethically persuade and achieve your business goals.When you know from the start that your life won't...
2024-11-05
26 min
Richard Blank Podcast Guest Appearances Costa Rica's Call Center
Triumph and Trials: Business Wins and Lessons guest Richard Blank, Hosted by Dr. Thomas Trautmann.
Where we dive deep into the minds of successful CEOs and business owners. Each episode features a candid conversation about their journey, exploring one failure, one success, and the invaluable lessons learned along the way.Hosted by Dr. Thomas Trautmann, this podcast aims to uncover the strategies that drive real business growth and success. Whether you're an aspiring entrepreneur or a seasoned executive, tune in to gain insights that can help you ethically persuade and achieve your business goals.When you know from...
2024-11-05
26 min
Hills & Valleys Leadership Podcast
Svenja Trautmann: Lehre in der Führung
Hills & Valleys Leadership-Podcast Folge 05 In der fünften Folge des Hills & Valleys Leadership-Podcasts spricht Thomas Kilian mit Svenja Trautmann, die als Lehrerin und Leiterin des Summit Intensivtrainings bei Hills & Valleys an vorderster Front steht. Svenja erzählt, wie sie täglich die Balance zwischen Fachkraft und Führungskraft meistert und warum die Fähigkeit, andere zu lehren, eine oft übersehene, aber essenzielle Führungskompetenz ist. Hör rein, wenn Du wissen willst, warum Lehren und Führen untrennbar miteinander verbunden sind und wie Du beide Welten effektiv kombinierst. Svenja ist Lehrerin für Spanisch, Französisch und Musik, enga...
2024-10-16
58 min
Mindset Mastery
Dr. Thomas Trautmann on Neuromarketing, Networking, and Mastering the Primal Brain
Ahmed Assaf welcomes Dr. Thomas Trautmann to discuss his career shift from engineering to marketing, highlighting the urgency and project management skills required in the field. They delve into Dr. Trautmann's entrepreneurial spirit, the impact of family life, and the power of the right circle and networking. The conversation explores neuromarketing, the subconscious in decision-making, and gender differences in decision-making. They touch on managing the primal brain, ethical persuasion, and setting big goals. The episode emphasizes a growth mindset, avoiding negativity, the importance of mentorship, smarter associations, and lessons from successful individuals. (0:00) Introduction of guest Dr. Thomas Trautmann (0:18) Career shift...
2024-07-29
42 min
The Beyond Business Podcast
Thomas Trautmann on Neuroscience, Client Relationships, and Overcoming Entrepreneurial Challenges
Katherine Martin-Fisher engages in a thought-provoking conversation with Thomas Trautmann, delving into his professional background and the psychological underpinnings of business success. They explore gender differences in business through the lens of neuroscience and discuss the importance of cultivating client relationships and building business tribes. The episode also covers strategies for identifying and connecting with ideal clients, the critical role of mentors and coaches, overcoming entrepreneurial setbacks, and leveraging thought and education for business advancement. (0:00) Introduction and professional background of Thomas Trautmann (1:20) The psychological foundations of business success (4:06) Understanding gender differences in business through neuroscience (10:45) Cultivating client relationships and building...
2024-07-25
26 min
"Mindset2Results" with Elena Apalkova
Mastering Good Decision-Making and Personal Growth with Thomas Trautmann
Elena Apalkova welcomes Dr. Thomas Trautmann to discuss his background and the neurocouple concept. They delve into the brain's role in decision-making and techniques for improving decisions with a sense of purpose. The conversation covers achieving goals through spirituality, social influences on growth, and strategies for happiness. They explore the importance of gratitude, overcoming negativity, and the interplay of thoughts, feelings, and actions. The episode concludes with reflections on the power of conscious choice. (0:00) Introduction and welcome to Thomas Altman (3:20) Thomas Altman's background and the neurocouple concept (5:00) Decision-making and the brain (11:59) Techniques for better decision-making and the importance of purpose (24:48...
2024-07-24
39 min
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Chat with Tameka Chapman
Helping others should not always be for free! You can do a business out of it! Your time and experience has value! Lien Tameka Chapman learned it.
2024-04-09
29 min
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Chat with Daniel Kohl
When selling is your passion. Learn from Daniel Kohl about selling and learning!
2024-04-08
18 min
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GrowthCon 2024 is over!
The GrowthCon 2024 event is over. Amazing speakers. So many takeaways! Let's take action!!!
2024-04-05
04 min
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Entretien avec Axelle Cesarin
Des conseils sur votre présence LinkedIn et sur comment rester positifs, avec Axelle Cesarin
2024-04-04
24 min
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Chat with Lou Adler
Want to Get More!? Learn how recruiting people should be done with expert, author and cool guy : Lou Adler!
2024-04-02
25 min
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Chat with Rhonda Taylor
When recruiting is a passion and barbecue a business:-) learn more with Rhonda Taylor
2024-03-29
29 min
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Chat with Gregory Austin
Married business owner, father, expert, musician, Gregory Austin is definitely a successful busy man ! Let's learn from his experience!
2024-03-25
21 min
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Chat with John Bryant
Life coach, Entrepreneur, Married Business Owner, Future Dad, and he still shares his thoughts about the value of being healthy. Join John Bryant in this episode!
2024-03-23
28 min
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Decisions are ... Primal!
Why should you stop being rational all the time? Because you want to Get More!
2024-03-22
04 min
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Chat with Robert Brown
A lifetime following the evolution of the internet and communications. Think about all that is involved in your own success thanks to guys like Robert!
2024-03-22
33 min
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Chat with Daria Chernysheva
Get More! Insights in digital marketing and AI with Daria
2024-03-21
27 min
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Sell with Ethical Persuasion
Should you sell or be sold as my Partner Grant Cardone would say? How does Ethical Persuasion help you sell to Get More! ?
2024-03-21
04 min
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Chat with Andy Gwynn
How to be happy, get what you want using your network, and LinkedIn, with the sexiest beard on LinkedIn, Andy Gwynn
2024-03-21
28 min
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The best way to lose a deal
Are you selling or have you been sold? Let's see how fast you can lose a deal!
2024-03-19
03 min
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Chat with Ian Tolson
From welding to coaching and book writing ... Learn more with Ian Tolson
2024-03-19
33 min
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Chit Chat with Neil Aremband
From an analytical brain to data safety adventures. You may get scared !
2024-03-18
26 min
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Married Business Owners are Cheaters
60% of married business owners - male and female - are cheating! While most pretend everything is great and perfect in their business and relationship, it's far from the truth. Why is there that omerta? Why is there that need to hide the truth ? It's all connected to subconscious frustrations connected with your reputation, image etc... Learn how to Get More! Trust, Success and Fun from your Couple, Clients and. Crew! #marriedbusinessowners #getmore #happybrains
2024-03-14
03 min
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Interview with Dan Hill, pH.D - Let's talk about emotions
Dr. Dan Hill is the author of "Emotionomics" and many more books and shares with you during this interview goes expertise and insights when it comes to your message and emotions.
2024-03-12
34 min
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Do you need a Lamborghini in business?
You think you need to overspend to win? Think about it twice comparing a Lamborghini Urus with a Toyota Yaris...
2024-03-12
02 min
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Chat with Katherine Martin-Fisher
Enjoy this chat with a woman entrepreneur and 10X business Coach. Katherine just makes your day a happy one!
2024-03-02
26 min
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Chat with Susan Friedmann
Susan is part of the rare people who managed to sell hundreds of thousands of books. She shares her knowledge with us.
2024-03-02
26 min
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Chat with Samy Liechti
When it all started with some black socks ! The amazing adventure of Salt Liechti.
2024-03-02
35 min
Épistémê Entrepreneur
ITW Dr Thomas Trautmann - Fondateur Happy Brains
ITW Dr Thomas Trautmann - Fondateur Happy BrainsEntrepreneurs mariés, découvrez comment les neurosciences peuvent vous aider à obtenir plus Dans ce nouvel épisode, j’ai le plaisir d’avoir comme invité le Dr. Thomas Trautmann, fondateur de Happy Brains. Un parcours scientifique et professionnel riche Thomas Trautmann est un scientifique et un entrepreneur expérimenté. Après des études d’ingénieur en informatique, il obtient un doctorat en intelligence artificielle (pionnier des réseaux de neurones) de l'Université de Technologie de Compiègne. Tout juste son do...
2024-01-27
52 min
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Chat with Robert Faulkner
Running your new business remotely after a move with your fiancée, sounds easy when you do it like Robert
2023-12-09
26 min
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You are unethical!
You are unethical with yourself if you don't make the best use of your time!
2023-12-08
04 min
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Be like a Horse to Get More!
Horses live in fear, fear is their way to take action. Learn why you should be like a horse to Get More!
2023-12-04
03 min
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Chat with Dietmar Diegel
When having been part of a sport's team helps you grow efficient teams and move from expert to CEO. Enjoy this great chat with Dietmar.
2023-12-01
27 min
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Chat with Nick Willey
Nick let everything behind when his wife and himself decided to change job, Region ... Everything! From being a successful sales person to starting as a 10❌ Business Coach from scratch!
2023-11-24
27 min
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Chat with Robert Sieger
Being a Servant Leader! An amazing chat with a brilliant guy and Business Owner!
2023-11-18
34 min
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The secret to cold calling
Still wondering if you should keep sending only email or are your ready to grow some balls and do it?
2023-11-16
03 min
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Want to Get More! business? Follow-up!
Are you giving up after the first call? It takes on average 8 contacts before a sale takes place ...
2023-11-15
02 min
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A pencil for sale or to sell?
Have you seen the movie "The wolf of wall street" sharing Jordan Belfort's story? There is a moment he asks a guy "sell me this pencil" ... But what about having a pencil to sell?
2023-11-10
02 min
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Chat with Creshall Byrd
How moving towards abundance and running non-profit organisations can make you happy!
2023-11-10
27 min
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Gender communication to Get More!
Genders don't communicate the same way. To Get More! you have to use this brain feature. #getmore #businessowner #happybrains #massiveaction #gendercommunication
2023-11-04
01 min
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Chat with Gabriel Vangelatos
Enjoy this talk with Gabriel who had to face during years his imposter syndrom until he found a way out and became a successful Business Owner helping others
2023-11-02
28 min
On the Way to New Work - Der Podcast über neue Arbeit
#388 Jessica Orkin, Marc Winter, Thomas Winkelmann| SYPartners New York
“Business can and should do better.” Our guests today have each been guests on our podcast before. I spoke with her in Epiosde 159 in New York at SYPartners headquarters and I also spoke with her two colleagues and partners together with our guest co-host Maks Giordano in Epsiode 123 in Berlin. A lot has happened since then and since the three are currently in Germany, we thought it was a good time for another episode. SYPartners stands for a holistic approach to consulting, which our female guest today, who works there as CEO, summarizes as follows: "The future that we're figh...
2023-08-07
1h 01
On the Way to New Work - Der Podcast über neue Arbeit
#330 Thomas Bachem | Softwareentwickler, Risikokapitalgeber, Unternehmer und Uni-Kanzler
“Wir haben eine Institution gegründet, in der wir die Menschen auf die Arbeit von morgen vorbereiten.” Unser heutiger Gast ist Softwareentwickler, Risikokapitalgeber, Unternehmer sowie Gründer und Kanzler einer Universität. Doch der Reihe nach: Bereits im Alter von 12 Jahren brachte er sich selbst das Programmieren bei und er entwickelte bereits in jungen Jahren Webseiten für Unternehmen. Parallel zu seinem Studium an der Cologne Business School entwickelte er 2005 das Videoportal sevenload, dass er später erfolgreich an Hubert Burda Media verkaufte. Neben zahlreichen weiteren Gründungen ist vor allem die CODE University of Applied Sciences in Berlin zu nennen...
2022-08-01
1h 04
Gefühls Echt
#98 Gefühls Echt - mit Thomas Meyer "Trennung ist erstaunlicherweise ein Frauenthema."
"Männer sind eher zufrieden in einer Beziehung… …Frauen haben einen Entwicklungswunsch." “Trennung ist erstaunlicherweise eher ein Frauenthema”- Zu unserem Glück steigen wir ein weiteres Mal mit dem schweizer Schriftsteller Thomas Meyer ins Thema Beziehungen ein, denn als Trennungscoach hat er inzwischen viel Erfahrung. Es ist schon erstaunlich, dass Männer heute oft zufrieden in ihrer Beziehung sind, Frauen dagegen einen hohen Entwicklungswunsch in der Paarbeziehung haben. Natürlich ist das ein Nährboden für Dysbalancen. Thomas erzählt von verschiedenen Beziehungsstrukturen, die wir alle kennen und wer sein Buch “Trennt Euch” gelesen hat, weiß, dass er für klare und ein...
2022-04-02
1h 09
Les sons de l'actu sportive
Rugby: le meilleur souvenir de Thomas Trautmann
Il était revenu au CS Vienne, où il a usé ses maillots à l'école de rugby, il y a huit ans. La saison prochaine, il se consacrera au club de Saint-Jean-de-Bournay (passant aussi de la Fédérale 1 à la Fédérale 3) comme entraîneur-joueur. Thomas Trautmann, 35 ans, a confié au Dauphiné Libéré son meilleur souvenir au CS Vienne. Hosted on Acast. See acast.com/privacy for more information.
2021-06-22
02 min
Gefühls Echt
#63 Gefühls Echt - mit Thomas Meyer, Schriftsteller, Autor, Texter, Journalist...
"Es ist an der Zeit, Trennung neu zu denken." ”Es ist an der Zeit, Trennung neu zu denken”. Wir sind in Zürich und treffen Thomas Meyer, der u.a. den Bestseller “Trennt Euch” geschrieben hat. Wie geht nochmal das Loslassen? Ab wann verlieren wir uns selbst, wenn wir bleiben? Thomas fragt und provoziert gerne, um den Dingen auf den Grund zu gehen und um mit seinem Gegenüber in Beziehung zu kommen. Das gilt auch für sein aktuelles Buch “Was soll an meiner Nase bitte jüdisch sein”, das gleichermaßen unverblümt und tiefsinnig sehr direkte Fragen stellt und...
2021-06-19
1h 15
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How to run an efficient Facebook ads strategy that will influence people to buy from you
How to influence people to buy from you on facebook using a strategy that works. Many "gurus" will tell you that you can run ads for $5/day ! Yes you can but !!! but !!! but!!! You will burn your money! You have to use the latest knowledge on the decision making process in the brain to be efficient. Here are two key points: - People and their brains love videos - You have 5% chance to sell to someone who never heard of you (that's the $5 per day strategy), and 70% chance to sell...
2020-05-22
09 min
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Working from home requires ergonomic thinking
Don't forget to build yourself an ergonomically safe working from home environment.
2020-03-25
04 min
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Working from home - time management
Your time is precious and working from home can deplete this key ressource very quickly. Learn how to manage your time efficiently
2020-03-20
06 min
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Working from home - let's get started
Working from isn't that easy. I wire give you some tips and tricks I've learned over time
2020-03-20
03 min
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How to get more recurring clients on LinkedIn
Using the Ethical Persuader system allows you to design a LinkedIn profile that will attract more recurring clients.
2020-02-25
06 min
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Why 55% married entrepreneurs get kicked out
How can you avoid getting kicked out by your wife and stay an entrepreneur. Here is the free swipe file I mention : https://www.happy-brains.com/5steps11secs/
2020-02-12
05 min
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Money and happiness
It's not always about the money. Time to rethink personal objectives. To contact me go to https://www.happy-brains.com
2020-02-07
12 min
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Do you give up or do you fight?
There's a special breed of Entrepreneurs, they are called the Kangal Entrepreneurs. You belong to them! Join the circle! Drop me a message if you think you are worth joining!
2020-01-15
12 min
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The two pitfalls that will kill every married entrepreneurs' business and couple are ...
Learn the five steps you need to avoid divorce, failure, business closing! Learn to get acknowledged by your wife as an entrepreneur.
2019-12-16
05 min
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The secret is in the high-end products
High end products/services is where you make the real money! How is it working to get them to buy these? Click here to learn more : HERE
2019-11-24
07 min
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Is your advertising gone?
Did you burn your advertising budget without seing any result? Click here to learn more : HERE
2019-11-23
06 min
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Your clients don't come back for more?
Convert your leads and clients in recurring clients! Click here to learn more : HERE
2019-11-17
07 min
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Painful salesy follow-ups?
Do you hate to have to run after your leads? Click here to learn more : HERE
2019-11-16
06 min
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Leads don't get it!
You leads, your wife just don't get how great your product is? Time to persuade them ethically! Click here to learn more : HERE
2019-11-10
06 min
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Rebate ... rebate ... rebate ... isn't that getting exhausting?
How long will you keep giving them rebates when you could in fact save your margin? Click here to learn more : HERE
2019-11-09
06 min
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Bad closure rate
Your closure rate as an entrepreneur is super important, how can you get yours even better? Click here to learn more : HERE
2019-11-03
07 min
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Do your leads ask for more?
DO you always have to give them more rebate? Free trial? Time? Click here to learn more : HERE
2019-11-02
06 min
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Persuade your clients and your wife!
You have to persuade everyone, your clients but also your wife! Click here to learn more : HERE
2019-10-27
07 min
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Are your audiences bored?
Are you boring to your clients? To your audience? Get them excited now! Click here to learn more : HERE
2019-10-26
07 min
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Women and men don't handle language in the same way.
As en entrepreneur you have to persuade ethically ... even your wife! But the male and female brains have language differences! Click here to learn more : HERE
2019-10-20
08 min
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Are you seen as just one more provider?
Being most in a red sea of competitors isn't helping you! You have to be seen as unique! Click here to learn more : HERE
2019-10-19
06 min
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The worst pitfall for male entrepreneurs in a couple relationship
What is that pitfall and what drives it? Get the free ebook I mention in the podcast here : https://www.happy-brains.com/5steps11secs
2019-10-16
03 min
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Money is tangible!
You have plans ... she wants money! Click here to learn more : HERE
2019-10-13
07 min
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Tired of fighting naysayers
Learn how to convert naysayers in yessayers! Click here to learn more : HERE
2019-10-12
06 min
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It's about us, the men!
Nowadays it's all about the women, but what about us the men married to all these women? What about us the entrepreneurs trying to make women happy? Join the group HERE!
2019-10-09
03 min
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If you know WHO they are you know WHERE they are!
You have to know with the highest precision who you want a decision from to be able to target the decision maker in their brain, and knowing where to find them. Here is the link to the free guide mentioned in the podcast : https://www.happy-brains.com/5steps-to-get-clients
2019-10-07
03 min
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Is your wife upset with your plans?
How can you talk to your wife's brain to have her accept your entrepreneur plans? Click here to learn more : HERE
2019-10-06
05 min
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Fight Endless Negotiations
How to avoid endless negotiations without being seen salesy Click here for more : HERE
2019-10-05
06 min
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She talks and needs you to talk … how is that related to your business?
Women talk more than men, this is a popular saying that is proven right every day, hour, minute! And this has an impact on any type of relationship, from home to the office!
2019-10-03
03 min
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Who do you want to work with?
You should not start by thinking what type of product or service you can sell, but you should start by defining with whom you want to work with, sell to!
2019-10-02
04 min
On the Way to New Work - Der Podcast über neue Arbeit
#131 Thomas Heilmann, Vorsitzender des Arbeitskreises "Zukunft der Arbeit"
“Die Frage der Standardisierung ist die wirtschaftspolitische Frage des 21. Jahrhunderts.” Thomas Heilmann hat Jura studiert. Er war Praktikant bei McKinsey und bei der Lufthansa. Zusammen mit zwei Partnern hat er nach der Wende in Dresden zunächst einen Radiosender und dann eine Werbeagentur gegründet. Alle drei hatten einen “Rückfahrtschein” in ihr altes Leben, gebraucht haben sie ihn nicht. Nach dem Verkauf seiner Agentur an Scholz & Friends, eine der führenden deutschen Werbeagenturen schloss sich ein langjährige und sehr erfolgreiche Phase als deren CEO an. Parallel dazu war Heilmann als Serial Entrepreneur erfolgreich, er war sowohl bei “Open BC” (heute XING...
2019-05-24
53 min
On the Way to New Work - Der Podcast über neue Arbeit
#131 Thomas Heilmann, Vorsitzender des Arbeitskreises "Zukunft der Arbeit"
“Die Frage der Standardisierung ist die wirtschaftspolitische Frage des 21. Jahrhunderts.” “Die Frage der Standardisierung ist die wirtschaftspolitische Frage des 21. Jahrhunderts.” Thomas Heilmann hat Jura studiert. Er war Praktikant bei McKinsey und bei der Lufthansa. Zusammen mit zwei Partnern hat er nach der Wende in Dresden zunächst einen Radiosender und dann eine Werbeagentur gegründet. Alle drei hatten einen “Rückfahrtschein” in ihr altes Leben, gebraucht haben sie ihn nicht. Nach dem Verkauf seiner Agentur an Scholz & Friends, eine der führenden deutschen Werbeagenturen schloss sich ein langjährige und sehr erfolgreiche Phase als deren CEO an. Parallel dazu war Heilmann als Seri...
2019-05-24
53 min
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Persuasion? Being ethical? Why?
We all have different ways to persuade and to start persuading ethically. Let me share a slice of my life with you.
2019-05-13
04 min
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Persuasion secret #1
Learn one of the key secrets for great Persuasion
2019-05-02
03 min
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Overachievers and Persuasion
Someone told me that overachievers don't need persuasion ... really?
2019-04-29
03 min
On the Way to New Work - Der Podcast über neue Arbeit
#123 Marc Winter, Head of Business Development; Thomas Winkelmann, Creative Director, SYPartners
“We create the space for the leader and the leadership team to do the work of great change.” Marc Winter ist Head of Business Development und Thomas Winkelmann ist Managing Creative Director. Beide arbeiten für SYPartners in New York, einer “Transformation Company”, die vor 25 Jahren aus dem Dunstkreis von Apple entstanden ist. Die beiden Gründer - der Designer Robert Stone und Keith Yamashita, der schon in jungen Jahren Headwriter für Steve Jobs war - folgten dem charismatischen Apple Gründer zu Next, um bei dessen Rückkehr zu Apple dann selbst zu gründen. Zusammen mit Maks Giordano der C...
2019-04-29
1h 15
On the Way to New Work - Der Podcast über neue Arbeit
#123 Marc Winter, Head of Business Development; Thomas Winkelmann, Creative Director, SYPartners
“We create the space for the leader and the leade… “We create the space for the leader and the leadership team to do the work of great change.” Marc Winter ist Head of Business Development und Thomas Winkelmann ist Managing Creative Director. Beide arbeiten für SYPartners in New York, einer “Transformation Company”, die vor 25 Jahren aus dem Dunstkreis von Apple entstanden ist. Die beiden Gründer - der Designer Robert Stone und Keith Yamashita, der schon in jungen Jahren Headwriter für Steve Jobs war - folgten dem charismatischen Apple Gründer zu Next, um bei dessen Rückkehr zu Apple dann sel...
2019-04-29
1h 15
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To get what you want give them what they want.
The whole Persuasion Formula can be found in this sentence!
2019-04-18
05 min
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Saving a cathedral
What the decision to save a cathedral tells us
2019-04-17
03 min
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Humanity and your Why
Why are you doing what you are doing? Can it help your persuasion?
2019-04-16
06 min
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They buy YOU
People don't but your products or services... They buy you!
2019-04-12
05 min
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The YOU language
The decision maker in the brain doesn't care about you!
2019-04-11
04 min
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Too much choice, too much money is wrong
The decision maker in the brain hates novelty and making decisions... Learn why.
2019-04-08
05 min