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Sound in Marketing
Sound in MarketingLeft Coast Airlines [ENCORE][Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy. Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs. Thank you to my brilliant voice actors who brought this fake s...
2025-05-2814 minSound in Marketing
Sound in MarketingLeft Coast AirlinesLeft Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.  David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fan...
2024-01-2314 minSound in Marketing
Sound in Marketing(TRAILER) Left Coast AirlinesEpisode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook. Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends.
2024-01-2201 minSound in Marketing
Sound in MarketingWhat Does A Black T-Shirt Sound LikeWhat does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers.  This episode was a re-boot from an article with the same name that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions.
2022-12-2011 minSound in Marketing
Sound in MarketingWhat I've Learned... So FarYou made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today- a collection of thoughts, interviews, and musings on sensory marketing, sonic branding, immersive customer experiences, social audio, and AI to name a few.  Thank you to all of you who have supported the podcast so far. I truly appreciate that you enjoy listening and love your feedb...
2021-12-1412 minSound in Marketing
Sound in MarketingWhat Is Audio Content in Conversational AI (Part Two)How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about: Customizing ad spend to appropriate content. Keeping the engagement going within audio content, Innovation and where we were just 15 years ago. As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo ...
2021-12-0715 minSound in Marketing
Sound in MarketingWhat is Audio Content in Conversational AI (Part One)We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day. In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed: How do we use a cross-modal strategy to retain information best within audio? How does podcast advertising work with conversational AI? What are some new outlets for audio experience advertising ? As referenced in the episode, here’s the example Ron mentioned ab...
2021-11-3019 minSound in Marketing
Sound in MarketingWhat Is A Dynamic Ad (Part Two)In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity of dynamic ads in real time. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on...
2021-11-2320 minSound in Marketing
Sound in MarketingWhat Is A Dynamic Ad (Part One)In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance, and threat).  --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all t...
2021-11-1617 minSound in Marketing
Sound in MarketingWhat is Sensory Perception (Part Two)Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast. Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/  We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity. --- For more on sound i...
2021-11-0920 minSound in Marketing
Sound in MarketingWhat is Sensory Perception (Part One)In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury.  For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.c...
2021-11-0221 minSound in Marketing
Sound in MarketingWhat Is Synthetic Voice (Part Two)What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes.  To learn more about Rupal and her company, follow her on Linkedin and Twitter. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, T...
2021-10-2615 minSound in Marketing
Sound in MarketingWhat Is Synthetic Voice (Part One)What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and give a voice identity, utility vs. humanity, and ​​concatenate speech synthesis vs. machine learning models.  To learn more about Rupal and her company, follow her on Linkedin and Twitter.  For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitte...
2021-10-1916 minSound in Marketing
Sound in MarketingWhat Is Sonic Branding (Part Two)In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.   For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and...
2021-10-1225 minSound in Marketing
Sound in MarketingWhat Is Sonic Branding (Part One)In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twi...
2021-10-0522 minSound in Marketing
Sound in MarketingWhat Is Sensory Marketing (Part Two)In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com. Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.  If your company is ready to explore sound in its marketing, Dreamr Productions would love to hel...
2021-09-2826 minSound in Marketing
Sound in MarketingWhat Is Sensory Marketing (Part One)In Episode 88 of the Sound In Marketing Podcast, I talked to Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com. Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.  If your company is ready to explore sound in its marketing, Dreamr Productions would lov...
2021-09-2124 minSound in Marketing
Sound in MarketingWhat Is Voice Gaming (Part Two)In episode 87 of the Sound In Marketing Podcast, I concluded my talk with Nick Sawka of Voice Spark Live about voice gaming. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In...
2021-09-1417 minSound in Marketing
Sound in MarketingWhat Is Voice Gaming (Part One)In episode 86 of the Sound In Marketing Podcast, I talked about Nick Sawka of Voice Spark Live about voice gaming, what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”.  If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In Marketing podcast can be found here and on all the usual podcas...
2021-09-0716 minSound in Marketing
Sound in MarketingWhat Is Connected Voice Mobility (Part Two)In episode 85 of the Sound In Marketing podcast, I concluded my conversation with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi-modality, and building trust within electric and self-driving vehicles. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at D...
2021-08-3112 minSound in Marketing
Sound in MarketingWhat is Connected Voice Mobility (Part One)In episode 84 of the Sound In Marketing podcast, I spoke with Adam Emfield of Cerence about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on L...
2021-08-2413 minSound in Marketing
Sound in MarketingWhat Is Branded Podcasting (Part Two)In episode 83 of the Sound In Marketing podcast, I concluded my interview with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategies. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at D...
2021-08-1711 minSound in Marketing
Sound in MarketingWhat Is Branded Podcasting (Part One)In episode 82 of the Sound In Marketing podcast, I talked with Jenn Dudley of Dante32. We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long-term brand equity investment. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If your company is ready to explore sound in...
2021-08-1012 minThe Dreamr Podcast
The Dreamr PodcastThe Dreamr Podcast | Ep. 8 with The Real Life Wizard of Oz, Steve Sims.Episode 8 of The Dreamr Podcast!! Our guest this week is "The Real Life Wizard of Oz", Steve Sims with the Co-Founder & CEO of Dreamr Chris as host.   Steve is the visionary founder of the world's first luxury concierge that delivers the highest level or personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.   Just some of the extraordinary experiences that Steve and his team have made possible for his A-list clientele include; taking a submarine trip to the Titanic, having Fl...
2021-08-0626 minSound in Marketing
Sound in MarketingWhat Is Measuring the Value of Sound (Part Two)In episode 81 of the Sound In Marketing podcast, I concluded my interview with Damian Scragg of Veritonic. We talked about how customized sound is a long game, how brands shift to sound investments, and the importance of analyzing your market now rather than later.  To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navi...
2021-08-0315 minSound in Marketing
Sound in MarketingWhat Is Measuring the Value of Sound (Part One)In Episode 80 of the Sound In Marketing podcast, I speak with Damian Scragg of Veritonic. We talked about human subjectivity to musical choice is relevant but so is your target audience and the data.  To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of o...
2021-07-2713 minSound in Marketing
Sound in MarketingEpisode 79- What Is Voice Design (Part Two)What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects, and pronunciations, and how designing voice “takes a village”.  To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrpr...
2021-07-2016 minSound in Marketing
Sound in MarketingEpisode 78- What Is Voice Design (Part One)What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create...
2021-07-1316 minThe Dreamr Podcast
The Dreamr PodcastThe Dreamr Podcast | Ep. 7 with Retired Navy SEAL Commander, Rich Diviney.Episode 7 of The Dreamr Podcast!! Our guest this week is retired Navy Seal, Rich Diviney with the Co-Founder of Dreamr Ashish as host. As the officer in charge of training for a specialized command, Rich spearheaded the creation of a directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first-ever “Mind Gym” that helped special operators train their brains to perform faster, longer, and better in all environments—especially high-stress ones. Rich is also the author of "The Attributes," 25 Hidden Drivers of Optimal Performance. Since his retirement in ear...
2021-07-1231 minSound in Marketing
Sound in MarketingEpisode 77- What Is Social Audio (Part Two)What Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo. We talked about how audio has taken charge in social media, the functionality and efficiency of sound in general, and the advantages and options of a voice conversation in a post-COVID society, new Witlingo announcements, and Lingofest 2021. To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create soni...
2021-07-0618 minSound in Marketing
Sound in MarketingEpisode 76- What Is Social Audio (Part One)What Is Social Audio (Part One) with Ahmed Bouzid of Witlingo. We talked about what we see social audio as now and where we see it going, the difference between audio only as opposed to multi-modal, the future of audio, and using our imaginations while keeping the importance of a familiarity factor in mind.  To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or...
2021-06-2919 minSound in Marketing
Sound in MarketingEpisode 75- Season Three RecapWelcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning.  I create, consult, and educate brands and individuals on the power of sound in marketing.    Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55), Arafel Buzan and Mike Schulte of Mindshare’s NeuroLab (07:34), Audrey Arbeeny of Audiobrain (08:33), Jon Stine of the Open Voice Network (09:07), and Miya...
2021-06-2212 minThe Dreamr Podcast
The Dreamr PodcastThe Dreamr Podcast | Ep. 6 with Creative Storyteller David "DRock" Rock.Episode 6 of The Dreamr Podcast!! Our guest this week is David "DRock" Rock with the CEO of Dreamr, Chris Adams as host. David is a multi-talented aspiring filmmaker turned storyteller, in the business of creating stories around people and brands. Drock has worked for Gary Vaynerchuk for the past 7 years as his Executive Creative Director. He is responsible for ideating, creating and informing creative for Gary Vaynerchuk and other brands they're involved with. He gives creative/technical feedback of work while allowing for humility and merit of the creative to be able to see...
2021-06-2244 minThe Dreamr Podcast
The Dreamr Podcast*BONUS* Dreamr LIVE AMA #1 (April 28, 2021) - Charlie Rocket, Chris Adams, and Ashish BagrechaToday we're bring something completely different to you... The first ever Dreamr Ask Me Anything (AMA) from Wednesday, April 28th when Charlie, Chris and Ashish went live in our Community Telegram Group to answer questions submitted by the Dreamr Community!  In this AMA the guys answer questions on a wide range of topics including the Dreamr App and the significance of the DMR Token, plans for the upcoming Dream Machine Tour later this year, the different ways Charlie stays motivated, the importance of dreaming big and you even get to hear a couple of the guys' unfulfilled c...
2021-05-251h 09The Dreamr Podcast
The Dreamr PodcastThe Dreamr Podcast | Ep. 5 Psychologist Dr. Margaret Rutherford on Perfectly Hidden DepressionEpisode 5 of the official Dreamr Podcast!! Our guest this week is Dr. Margaret Rutherford and our host is Dreamr CEO Chris Adams   Dr. Margaret Rutherford has been a psychologist in private practice for over twenty-five years and is the author of Perfectly Hidden Depression: How to Break Free from the Perfectionism that Masks Your Depression which was published on November 1, 2019.  In her book, Dr. Margaret bolsters her own clinical experience with real-life stories of those experiencing Perfectly Hidden Depression as well as the most recent research on the dangers of perfectionism. She’s passionate about the message that...
2021-04-2639 minSound in Marketing
Sound in MarketingEpisode 74- Sensory Marketing and Sonic Diversity (Part Two)Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate.  They go into a little more detail about their sonic diversity initiative.  Important work being done at Pandora and I applaud them!  To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/  Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore.
2021-04-0618 minSound in Marketing
Sound in MarketingEpisode 73- Sensory Marketing and Sonic Diversity (Part One)In today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove.  With this project, they were able to harness 4 of the 5 senses.  A hard feat to undertake indeed!  To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime  Studio Resonate is an audio-first creative consultancy at Pandora that helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Pa...
2021-03-3016 minSound in Marketing
Sound in MarketingEpisode 72- Open Voice Network (Part Two)This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network.  We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice-first industry at large.  This will help companies and consumers find voice more “user friendly”.  It will increase usage and traffic which is good for the industry as a whole. Organizations like OVN are so absolutely necessary right now in this nascent stage of voice.  Check it out, support it, share it!  You can also find them and Jon on Linkedin.   My ne...
2021-03-2318 minSound in Marketing
Sound in MarketingEpisode 71- Open Voice Network (Part One)Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a user’s trust?” Organizations like OVN are so absolutely necessary right now in this nascent stage of voice.  Check it out, support it, share it!  You can also find them and Jon on Linkedin.   In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinma...
2021-03-1619 minThe Dreamr Podcast
The Dreamr PodcastThe Dreamr Podcast | Ep. 4 Ashish Bagrecha ft. Brandt PinvidicEpisode 4 of the official Dreamr Podcast!! Our guest this week is Brant Pinvidic, Brant is an award-winning film director, veteran television producer, #1 bestselling author of The 3-Minute Rule, C-level sales and presentations coach, keynote speaker, top-rated podcast host, and a columnist for Forbes. He’s sold more than three hundred TV shows and movies, run a TV network, helmed one of the largest production companies in the world, and was named to the Hollywood Reporter’s 30 Most Powerful Reality TV Sellers. He has taken the life, business, and storytelling lessons he’s developed during his Hollywood career to helped hundre...
2021-03-1524 minSound in Marketing
Sound in MarketingEpisode 70- Creating Sonic Branding with Audiobrain (Part Two)We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain, a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic branding world today. Audrey is an Emmy-award-winning sonic brander.  She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding.  Audiobrain has worked with companies and on pr...
2021-03-0921 minSound in Marketing
Sound in MarketingEpisode 69-Creating Sonic Branding with Audiobrain (Part One)Today’s episode is about sonic branding.  I’m joined by Audrey Arbeeny, the brain behind Audiobrain.  We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying. Audrey is an Emmy-award-winning sonic brander.  She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding.  Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more. If you want to get a hold of Audr...
2021-03-0223 minSound in Marketing
Sound in MarketingEpisode 68- Your Brain on Podcasts (Part Two)Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  We discussed the difference between memory and emotional intensity affecting the positioning of radio ads, changing the messaging based on the audio environment, the speed at which different emotions affect us, and building trust in a brand's messaging with vocal intention.  For more information on Mindshare, check out their site at https://www.mindshareworld.com/  My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with...
2021-02-2319 minSound in Marketing
Sound in MarketingEpisode 67- Your Brain On Podcasts (Part One)Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/  Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualized”, how the perception becomes novel when visual is extracted and how novelty produces dopamine, and echoic and iconic memory. For more...
2021-02-1618 minSound in Marketing
Sound in MarketingEpisode 66- Sound In Cinema (Part Two)Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production.  Steve also suggested a documentary that I wanted to link here.  Making Waves; The Art of Cinematic Sound. I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discuss...
2021-02-0923 minThe Dreamr Podcast
The Dreamr PodcastThe Dreamr Podcast | Ep. 3 Ashish interviews John Assaraf, entrepreneur and Law of Attraction expertEpisode 3 of the official Dreamr Podcast!! Our guest this week is John Assaraf, a successful real estate entrepreneur who founded RE/MAX (along with several other multi-million dollar companies) and was featured in the blockbuster Law of Attraction film The Secret.    John discusses how he benefited from mentors early on, entrepreneurship, and his current dreams! Today, he is the founder and CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods to help individuals unleash their fullest potential and maximize their results. If you find value in this interview, check ou...
2021-02-0727 minSound in Marketing
Sound in MarketingEpisode 65- Sound In Cinema (Part One)In today’s episode, we discuss sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced, and being sensitive to the ear. Steve has over 30 years of experience in sound and is a multi-award winner in music, TV, and film. I am also very excited to announce that I will be launching a course on “Sound’s Power and Inf...
2021-01-2627 minSound in Marketing
Sound in MarketingEpisode 64- Autonomous Voice in Auto (Part Two)In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner of its Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotive, her new Digital Assistant Academy, and her predictions for the next 5 years within the voice industry. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She is an active Ambassador for the Open Voice Network, bringing the value of standards to the multi-platform, multi-device, multi-use...
2021-01-1916 minSound in Marketing
Sound in MarketingEpisode 63- Autonomous Voice In Auto (Part One)In this episode, I spoke with Shyamala Prayaga from Ford.  She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables.  She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and educational use cases that have been published internationally. Shyamala is an active Ambassador for the Open Voice Network, bringing the value of standards to the...
2021-01-1215 minSound in Marketing
Sound in MarketingEpisode 62- Conversational AI With Bixby (Part Two)Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefits voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he ha...
2020-12-2918 minThe Dreamr Podcast
The Dreamr PodcastThe Dreamr Podcast | Ep. 2 interview with entrepreneur Josh YorkEpisode 2 of the official Dreamr Podcast!! This episode features entrepreneur Josh York who is the founder & CEO of GYMGUYZ, a fast growing, fitness franchise. GYMGUYZ is #1 in Home Personal Training, providing convenient, customized and creative workouts at a setting that works best for each client.    Listen as CEO of Dreamr, Chris Adams, interviews Josh and they discuss being entrepreneurs and what it takes to run your own company.   Download the Dreamr app and declare your dream!! (free forever) https://bit.ly/dreamr2020  With Dreamr v1 - Phoenix, you can declare you dream and star...
2020-12-2327 minSound in Marketing
Sound in MarketingEpisode 61- Conversational AI With Bixby (Part One)In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias.  Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from...
2020-12-2221 minThe Dreamr Podcast
The Dreamr PodcastThe Dreamr Podcast l Ep. 1 meet the co-foundersMeet dreamr co-founders Ashish Bagrecha and Chris Adams! In this episode they discuss their plans for the dreamr app, how they met, and why this all started.
2020-12-141h 29Sound in Marketing
Sound in MarketingEpisode 57- Sonic Territories Explored With Sixieme Son (Part Two)Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada.  In 2020 alone, Sound in marketing is hugely important.  People are not relating to brands in the same way as they did even one year ago.  They are looking for transparency and honesty from brands.  A more conversational-driven marketing approach is necessary for the post-pandemic consumer. A great resource for the tail end of our discussion was the 20 Thousand Hertz episode on Netflix’s “Ta Dum” which I highly recommend checking out.   You can also follow...
2020-09-2917 minSound in Marketing
Sound in MarketingEpisode 56- Sonic Territories Explored With Sixieme Son (Part One)Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand.  Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression.  If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”.   You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pandora, and don’t forget to share it with your friends.  For inquiries on producing and developing you...
2020-09-2217 minSound in Marketing
Sound in MarketingEpisode 55- Keri Roberts Sound Perspective (Part Two)In today’s episode Keri Roberts and I talk about sonic branding, how to better understand it, and how to “get started” creating your brand sound.  We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the nonvoice community. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast.  She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend.  You can follow and subscribe to the Sound In...
2020-09-1519 minSound in Marketing
Sound in MarketingEpisode 54- Keri Roberts Sound Perspective (Part One)In today’s episode I spoke with Keri Roberts.  We spoke about inclusion and representation as well as how the voice community is advancing as a whole.   Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast.  She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend.  You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pandora , and don’t forget to share it with your friends. ...
2020-09-0820 minSound in Marketing
Sound in MarketingEpisode 53- Directional Sound with Holosonics (Part Two)Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei.  A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dream...
2020-09-0122 minSound in Marketing
Sound in MarketingEpisode 52- Directional Sound with Holosonics (Part One)Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound.  With only $2000 seed capital, Holosonics was created to commercialize directional sound technology.  Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide. Joe gives us some great examples of its real-life usages such as in museums, libraries, and even in outdoor billboard advertising. Don’t forget to follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher, and don’t forget to share...
2020-08-2521 minSound in Marketing
Sound in MarketingEpisode 51- Intro to Amazon Alexa with Dave Isbitski (Part Two)Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use.  Believe me when I say we are nowhere near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a little closer to understanding what Amazon Alexa can do.  You already know your customer and you probably already have the data at hand.  The difference and true pow...
2020-08-1825 minSound in Marketing
Sound in MarketingEpisode 50- Intro to Amazon Alexa with Dave Isbitski (Part One)Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground in this episode and the next exploring lots of real-world usages for smart speakers in both personal and business use.   We started as an auditory society.  Talk wasn’t cheap. Talk was incredibly valuable.  Let’s bring back that art of communication. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat.  You can also find him on Twitter @thedavedev as well as any of the Voice First conferences an...
2020-08-1125 minSound in Marketing
Sound in MarketingEpisode 49- AI; Only As Good As Its Developer (Part Two)In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open-source society of voice-first technology, limitations between platform accessibility, and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning.  The voice community has a very unique opportunity, as a fairly new community, to really explore the inclusion of all.  We could also avoid some or all of the mistakes that older communities have made thus far where cultural and societal voices have been omitted.   You can also f...
2020-08-0419 minSound in Marketing
Sound in MarketingEpisode 48- AI; Only As Good As Its Developer (Part One)In today’s Sound In Marketing episode, we talked about how AI and human operator diversity are key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored. We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information.  Can Robots Make Art.  Truly fascinating so don’t forget to check it out. Although AI has given us the ability to document and research and log far more information than a human being...
2020-07-2821 minSound in Marketing
Sound in MarketingEpisode 47- Near Range Audio Must Be Clear (Part Two)In today’s Sound In Marketing episode, I conclude my interview with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design..  We talked about augmented reality, personal audio experience, audio etiquette, advertising evolvement, and multimodalism. Sound advertising and multi-modal experiences are happening.  Where does your company and brand fit in? For more on the Sound in Marketing podcast, you can also follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your ow...
2020-07-2122 minSound in Marketing
Sound in MarketingEpisode 46- Near Range Audio Must Be Clear (Part One)In today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design.  We talked about cohesive audio experiences, accessibility options through hearables and hearing aids, audio augmented reality, audio ethics, gaming sound experience, and ambient pass-through.   Consumers now expect premium sound experiences.  A low-end sound experience presented by your brand could potentially lose a customer. For more on the Sound In Marketing podcast, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with you...
2020-07-1422 minSound in Marketing
Sound in MarketingEpisode 45- Voice Apps For Business (Part Two)In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io.  We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twi...
2020-07-0717 minSound in Marketing
Sound in MarketingEpisode 44- Voice Apps For Business (Part One)In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io.  We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can...
2020-06-3014 minSound in Marketing
Sound in MarketingEpisode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them.  Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world.  They are working hard to use that to position advertising appropriately and effectively.  Now is the time to explore that hugely valuable data in our marketing strategy. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t...
2020-06-2326 minSound in Marketing
Sound in MarketingEpisode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)Today I spoke with Roger Sho Gehrmann of Pandora.  We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate.   Advertising was born on radio and somehow along the way, we lost that skill.  However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once more.  Screenless technology is here.  What will you sound like? You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play...
2020-06-1619 minSound in Marketing
Sound in MarketingEpisode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding.  Vijay and I discussed the importance of putting real thought into what your brand sounds like.  All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand.  Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole.  Culture affects technology that affects industries that affects world economies.  It’s all important, it all matters, and it all must be considered.   For more...
2020-06-0924 minSound in Marketing
Sound in MarketingEpisode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)Today’s episode, I interviewed  Vijay Iyer from Amp Sound Branding.  Vijay brought up an excellent example to close this episode.  We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand.  Check back next week for the conclusion to our chat. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. For inquiries on producing and developing your own podcast or for inquiries on sonic brand...
2020-06-0220 minSound in Marketing
Sound in MarketingEpisode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song.  We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace. Theme songs are a calling card to a show.  It’s the first thing that is presented before you even watch anything.  In TV and movies, great music and sound is absolutely imperative.  In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it...
2020-05-2622 minSound in Marketing
Sound in MarketingEpisode 38- Building An Iconic Sound with Jonathan Wolff (Part One)Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show.   Theme songs are a calling card to a show.  It’s the first thing that is presented before you even watch anything.  In TV and movies, great music and sound is absolutely imperative.  In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand.   You can follow and subscribe to the Sound In Marketing Podcast on...
2020-05-1923 minSound in Marketing
Sound in MarketingEpisode 37- Sound DNA with Alex Wodrich (Part Two)In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds.  We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one. Brands are like people.  They have a personality and a style.  Their sound should have that as wel...
2020-05-1215 minSound in Marketing
Sound in MarketingEpisode 36- Sound DNA with Alex Wodrich (Part One)In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies.  The time and thought that goes into their creation is absolutely wonderful. Join us next week when we conclude our interview with Alex Wodrich.  We’ll have another example of their work on the Hyundai Pavilion sound design for the 2018 WInter Olympics in South Korea. If you liked this episode of the Sound In Marketing podcas...
2020-05-0519 minSound in Marketing
Sound in MarketingEpisode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future. Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin.  It was really fun to take the temperature of Europe's approach and beyond. Remember, the sound marketing industry is an inclusive and encouraging community.  We’re starting something from nothin...
2020-04-2820 minSound in Marketing
Sound in MarketingEpisode 34- The Sound Marketing Landscape With Pete Erickson (Part One)Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast.  We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and community builders in sound marketing.  In episode 35, we conclude our interview with Pete where we talk about this past January in Vegas at the Voice at CES event, other note...
2020-04-2119 minSound in Marketing
Sound in MarketingMarketing and Innovation Through Sound; COVID-19 and BeyondThe world of marketing is changing.  All that COVID-19 did was to speed that change up.  Now is the time to re-imagine our creative. Now is the time to explore our delivery.  Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing. If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  ...
2020-04-1610 minSound in Marketing
Sound in MarketingEpisode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice.  In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidly changing human computer interaction. Joan also mentioned 2 articles that she wrote.  One was her CES takeaways and the o...
2020-04-1326 minSound in Marketing
Sound in MarketingEpisode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek.  We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up. We all have a voice and a piece of the global story that needs to be told.  Let’s tell it proudly and lift up others who need help doing the same.
2020-04-0626 minSound in Marketing
Sound in MarketingEpisode 30- Audio Alchemy with Steve Keller of Pandora (Part Two)Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before. Don’t miss part one of my interview with Steve Keller of Pandora released last week (ep. 29).  You can also follow and subscr...
2020-02-0425 minSound in Marketing
Sound in MarketingEpisode 29- Audio Alchemy with Steve Keller of Pandora (Part One)Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand.  There is a happy balance between sound science and sound art.   For the full blog article, click here. Check back next week for part two of my...
2020-01-2823 minSound in Marketing
Sound in MarketingEpisode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences. Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world. Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia If you ha...
2020-01-2120 minSound in Marketing
Sound in MarketingEpisode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997.  We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment. Every brand should be thinking about what they stand for within sound.  It should have just as much weight and consideration as a visual representation. Please check out Media Dystopia for an EXCELLENT series on some f...
2020-01-1421 minSound in Marketing
Sound in MarketingEpisode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com). Some links for reference of our discussion: According to Project Management Institute, Alexa is...
2020-01-0727 minSound in Marketing
Sound in MarketingEpisode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital.  We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like.   With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future.  This led into a sneak peek of their new book, Voice Strategy: Designing Useful and Usable Experiences, (availa...
2019-12-1722 minSound in Marketing
Sound in MarketingEpisode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself.   Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the government will be using it to get out election related information to the public.  Politicians can relate direct from source information to their constituents. Even real...
2019-12-1023 minSound in Marketing
Sound in MarketingEpisode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is.  Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search engines.   Don’t forget to tune into Part Two because it gets really good.  The GOOD that can come out of smart speaker technology is absolu...
2019-12-0319 minSound in Marketing
Sound in MarketingEpisode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibility for it with a little more time and vision, and future thoughts on voice in hospitality as integrations and data progresses. Although, as Andreas said, the hotel industry may be slow to adapt, there is a vast o...
2019-11-2619 minSound in Marketing
Sound in MarketingEpisode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations. Hotels are still new to the game in voice technology but when they fully embrace it the effect will be quite lucrative in many different ways.  The hospitality industry is a great space for voice assistance to help guide and inform guests on what their trip a...
2019-11-1919 minSound in Marketing
Sound in MarketingEpisode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future. This sound revolution age isn’t going away.  It will only become more and more relevant as voice technology adoption and creation continues.  It is important now more than ever to find your brand sound identity.   There is even a shift towards creating a unique voice to reflect a brand before Alexa or Siri even starts talking.  Smart, in my opinion. This wi...
2019-11-1223 minSound in Marketing
Sound in MarketingEpisode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought. Now-a-days, we have an endless amount of musical options from production music catalogs and libraries.  It’s easy to get overwhelmed or just not want to spend the time to find music that fits both the com...
2019-11-0520 minSound in Marketing
Sound in MarketingEpisode 18- Sound Saves The DayIn this episode, I discussed: Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions. Sound vibrations can actually contribute to an experience of relaxation and pain management.  40-80Hz is considered the most “therapeutic” frequency range. Understanding the power of sound vibrations can help marketers curate the type of music and sounds they incorporate into the brand that they manage. “Alarm fatigue” in hospitals have created a massive push for a more cu...
2019-10-2917 minSound in Marketing
Sound in MarketingEpisode 16- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part Two]In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data. For the full breakdown blog of these episodes, go to the blog. Veritonic also just announced the...
2019-10-1517 minSound in Marketing
Sound in MarketingEpisode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data. For the full breakdown blog of these episodes, go to the blog. Veritonic also just announced the...
2019-10-0820 minSound in Marketing
Sound in MarketingEpisode 14- Podcast Your Brand with Matty Staudt [Part Two]Thanks for joining me on the Sound In Marketing podcast for part two of my interview with Matty Staudt, former VP of Podcast Programming at iHeartRadio and current CEO and founder of Jam Street Media a podcast production company for brands.   My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Matty predicts, and I tend to agree that we are in a reboot of the 2001 .com and apps era.  The buzz is hot, the advertising dollar spend is high, and so everyone is jumping on the bandw...
2019-09-3020 minSound in Marketing
Sound in MarketingEpisode 13- Podcast Your Brand With Matty Staudt [Part One]Today I’m joined by Matty Staudt former Vice President of Podcast Programming at iHeartRadio.  Just recently, he took his passion for podcasting full time devoting his full efforts to his company Jam Street Media a podcast production company for brands.   Matty is not new to the world of audio.  At age 16, he started in broadcast at his hometown radio station then off to CBS Radio to produce the G Gordon LIddy Show in DC, The Sports Guys at WNEW NYC and Alice Radio and Live 105 as the AM Executive Producer in San Francisco.  In 2007, he left traditi...
2019-09-2418 minSound in Marketing
Sound in MarketingEpisode 9- Echo Dot and Voice Technology ReviewToday’s episode is about…. Voice Technology.  How the world is using it, seeing it, and what we expect from it already.  To read the full transcript- go to Episode 9 Blog Transcript at Dreamr Productions This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small.  My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment.  I create sound identities for companies, brands, individuals, and events.   According...
2019-08-2112 minSound in Marketing
Sound in MarketingEpisode 6- How to Use a Universal Language in Your Marketing StrategyToday’s episode is about how sound can be used as a universal language and can drive marketing effectively and efficiently.   This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small.  Sound marketing is a great way to break through the noise that visual marketing creates. This podcast breaks down what has happened, is happening, and insights on what’s happening in the future.  But the biggest take away is that you can be a company of 1 or a compan...
2019-07-2410 minSound in Marketing
Sound in MarketingEpisode 4- Sound Subtlety Rocks the Marketing WorldSound is something that has been ever present in our lives. All of our lives. It is all around us telling us what to do. An alarm goes off; sound tells us to wake up. A car horn honks, sound tells us the light might have just changed without us noticing or we may have just cut someone off. The chip reader beeps; sound tells us we’ve just made a successful purchase. And in enters the subtlety of sound marketing. Sound tells us what to do or gives us assurance that we’ve just completed something...like a tran...
2019-06-2711 min