Shows
Attribution NationParadox of Choice: Sam Allen on Rationalizing the Martech StackDrew Smith hosts Sam Allen, CEO of Iterable, to talk about leading through the chaos of modern Martech, AI, and revenue pressure. Fresh off an 11-year run as a senior Salesforce executive and with an early career in the U.S. Marine Corps, Sam shares how a values-driven, execution-focused mindset shapes his approach to scaling go-to-market teams. They dive into the explosion of marketing tools (and the paradox of choice), why tech stack rationalization and modernization are now non-negotiable, and how AI enables true micro-cohorting and rapid experimentation without replacing human oversight. Sam also explains why attribution...
2025-12-1050 min
Inferno On IceDeath of the Coyotes - Cronkite News Special When the Arizona Coyotes collapsed under financial pressure and internal chaos, few understood just how deep the problems ran. In this episode, Bob Blute, Drew Smith and Craig Morgan unpack the investigation that revealed what was really happening behind closed doors and how one reporter’s persistence, the economic effect of a sports team and a community’s resilience are keeping hockey alive in the desert after an NHL-team was put to sleep. Featuring exclusive reporting from Katie Strang (The Athletic), on-the-ground reactions from former team members and an inside look at the new foundation carrying Arizona hock...
2025-11-2542 minAttribution NationReed Hansen on Making Attribution Work in Big Tech, Higher Ed, and Small BusinessOn this episode of Attribution Nation, Drew Smith sits down with Reed Hansen, Owner and Chief Growth Officer at MarketSurge, to compare how attribution really works across big tech, higher ed, and small business. Reed shares why marketing is a machine, but not a gumball machine, and how execution, time lags, and touchpoints change what you measure and why. They dig into higher ed's dual challenges (partnership vs. enrollment), the messy role of alumni touchpoints and macroeconomics, and the small-biz realities of single-touch wins, affiliates/influencers, and CRM tagging over complex models. Reed explains how incentives can...
2025-11-1248 min
We're Just Getting Warmed UpWarming up with Dr. Rob Smith S01 Ep07We’re Just Getting Warmed Up with Dr. Rob Smith, S01 Ep07Guest: Dr. Rob Smith (performance psychologist, author) — “Shooting Out of Your Mind: Energy, Focus, and the Quiet Reps”Episode SummaryPerformance psychologist and author Dr. Rob Smith joins Drew to talk about how athletes (and the rest of us) actually prepare to perform. Using basketball shooting as the on-ramp, they dig into energy management, pre-shot and pre-performance routines, and why “focus is really re-focus.” Along the way: Caddyshack one-liners, the Steph Curry warm-up as proprioceptive masterclass, the speed–accura...
2025-11-0658 minAttribution NationCreativity with Rigor: Bruno Bertini on B2B, Measurement, and the "Power of You"This week on Attribution Nation, Drew Smith sits down with Bruno Bertini, CMO at 8x8, to explore how modern B2B marketing wins when creativity and rigor meet. Bruno shares a career arc from Disney "cast member" to quota-carrying sales leader to CMO, and why that blend shaped his belief that people follow people, not product lists. They get into the danger of over-indexing on science, how to protect bold ideas ("do cool stuff") without losing attribution discipline, and why leadership must set the balance. Bruno also unpacks 8x8's "Power of You" campaign—real customers, AI-driven prod...
2025-10-2950 min
Grief 2 GrowthMelissa Hull: Creating a Life After Child Loss | Dear Drew, Grief & Spiritual Growth 🌱 | EP 456What happens when a mother loses her child—and chooses to live bigger than grief?In this heart-opening episode of Grief to Growth, Brian D. Smith sits down with Melissa Hull—author of Dear Drew: Creating a Life Bigger Than Grief, speaker, and coach—on the very day her book launches.Melissa shares the heartbreaking story of her 4½-year-old son Drew’s drowning, and how that unimaginable pain became the foundation for a new life of purpose, faith, and healing. But this isn’t a story of “moving on.” It’s about carr...
2025-10-211h 02Attribution NationFrom Meetings to Movement: Kimberly Storin on Brand, Attribution, and ZoomtopiaDrew Smith hosts Kimberly Storin, CMO at Zoom, for a candid look at leading marketing when everything's changing. Kimberly traces her path from crisis comms and consulting to transformation roles at AMD and IBM, and into Zoom, where a challenger mindset fuels rapid experimentation. They cover why CMOs must act as chief market officers, how to balance long-term brand bets with near-term pipeline, and the rule that "if marketing is green, the business should be too." Kimberly shares her three drivers of transformation: curiosity, agility, and calculated risk, plus how competitive insights, churn analysis, and simplified KPIs...
2025-10-1547 minAttribution NationWhy Attribution is Broken and What to Do InsteadThis week on Attribution Nation, Drew Smith is joined by Nate Skinner, CMO at 8am (formerly AffiniPay), to explore why attribution is broken and how multi-touch, weighted analytics can fix it. Nate shares why chasing credit creates bad behavior, how separating RevOps from marketing and sales provides the objectivity of a "therapist," and why reporting means more than just reading the news. Tune in for a discussion on building measurement into a major rebrand, and how small fixes to the trial experience turned into one of 8am's strongest conversion levers. You won't want to miss this episode!
2025-10-0141 minAttribution NationOutcome-Driven at Hyperscale: Ed Breault on AI Agents, OKRs, and ExpansionOn this episode of Attribution Nation, Drew Smith sits down with Ed Breault, CMO at Malbek, to discuss how outcome-driven thinking reshapes marketing from growth to hyperscale. Ed traces his path from nuclear energy to consulting, martech, and now legal tech, then dives into a framework for visualizing revenue across net-new and expansion, and why making customers wildly successful earns you the right to grow accounts. They get specific on measurement and OKRs, 3–5x pipeline coverage, and radical transparency that aligns marketing, sales, and CX. Ed also shares how AI agents accelerate experimentation, like A/B testing to...
2025-09-1745 min
Discover Fort SmithHow Parrot Island Became Fort Smith’s Summer Hotspot | Drew PetersonDive into summer fun with Drew Peterson, General Manager of Parrot Island Waterpark in Fort Smith! From lifeguard to GM, Drew shares his journey and the exciting future of the park, including a massive new expansion with a five-slide tower, exclusive world-first slides, and upgraded guest experiences.Hear about Parrot Island’s signature attractions like the FlowRider surf simulator, wave pool, and Tiny Turtle Island, plus how the park trains lifeguards to be among the safest in the nation. Drew also highlights Parrot Island’s role in boosting Fort Smith tourism, fun night events like Dar...
2025-09-1029 minAttribution NationUnlocking Marketing Success with Data Insights that WORKOn this episode of Attribution Nation, Drew Smith sits down with Tiffany Holland, Founder and Head of Marketing & Media Strategy at Consiglieri, to discuss how data-driven thinking transforms marketing organizations. Drawing on her career from agency life to now leading strategic initiatives, Tiffany shares how aligning analytics with decision-making creates smarter, more cohesive teams. She shares why proactive measurement should be baked into campaign planning, how to uncover the "why" behind performance results, and why collaboration across disciplines is essential for long-term success. Whether you're building a marketing org from the ground up, refining how your team...
2025-09-0350 min
Game Dev Unchained0364: The Challenges of Finishing a Game with Drew SmithIn this episode we sit down with longtime friend and industry veteran Drew Smith for a candid conversation about the evolving landscape of game development. Drew shares his journey from hustling his way into Take-Two, producing at 2K, and working on iconic titles like Bioshock and Destiny, to navigating the challenges of remote work, starting his own studio, and adapting to a rapidly changing industry.Together, they dive deep into the differences between corporate and development roles, the impact of the pandemic on studio culture, the struggles and opportunities facing both AAA and indie developers, and the...
2025-09-031h 03Game Dev Unchained0364: The Challenges of Finishing a Game with Drew SmithIn this episode we sit down with longtime friend and industry veteran Drew Smith for a candid conversation about the evolving landscape of game development. Drew shares his journey from hustling his way into Take-Two, producing at 2K, and working on iconic titles like Bioshock and Destiny, to navigating the challenges of remote work, starting his own studio, and adapting to a rapidly changing industry.Together, they dive deep into the differences between corporate and development roles, the impact of the pandemic on studio culture, the struggles and opportunities facing both AAA and indie developers, and the...
2025-09-031h 03Attribution NationNavigating Partner-Led MarketingTune in for a conversation between host Drew Smith and Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, on the realities of driving growth in a partner-led go-to-market model. Drawing from her extensive career, Isabelle unpacks how precise audience segmentation, brand reputation, and relationship-building events can make or break marketing success. They explore the often-overlooked complexities of measuring impact in partnership-driven environments, from leveraging media mix modeling to planning for future marketing needs. This episode will help you deliver results, whether you're wrestling with attribution in a multi-partner ecosystem or just looking to future-proof your...
2025-08-2045 min
Sales Lead Dog PodcastDrew Regan: The End-to-End AI Playbook for Sales LeadersUnlock the secrets to revolutionizing your sales strategy with the power of AI! Join us as we sit down with Drew Regan, Global Leader, CRM Modernization & AI Solutions at Microsoft, who brings fresh insights from his recent move from Salesforce. Discover how AI is not just a buzzword but the backbone of a seamless, efficient work environment, helping businesses consolidate data and obliterate silos. With Microsoft's cutting-edge applications like Azure, Outlook, and Dynamics, you'll learn how to harness AI for dynamic, streamlined processes that transform mundane tasks into strategic opportunities.
Say goodbye to the drudgery of manual...
2025-08-1842 minAttribution NationForecasts and Funnels: Catherine Gutierrez on Proving Marketing's ValueJoin Drew Smith for a conversation with Catherine Gutierrez, CEO and founder of the CMO Agency, about the realities of leading marketing when everything must tie back to revenue. With two decades of experience, Catherine shares hard-won insights on connecting campaigns to the bottom line, building trust with the C-suite, and why channel-level forecasting and consistent attribution models are non-negotiable. They explore the strategic role of AI, how to communicate marketing's impact beyond vanity metrics, and why embracing failure is part of any innovative team's DNA. If you're a marketer trying to make your data work harder...
2025-08-0645 min
Mad HouseDrew Dunn | Episode 74Drew Dunn is in the stood this week and man, we haven't laughed this hard in a minute!! Good timing too, cuz he was literally JUST on the Tonight Show with Jimmy Fallon, so be sure to check that out! Drew discusses tips on being a new dad, like how to give your kids a microdose trauma to prepare them for the real world, and Maddy pitches her own plan should she ever choose to continue the ~Smith lineage~. Plus, stay tuned for a hilarious game of celebrity impressions at the end -- Drew showcases his knack for accents...
2025-07-301h 15
Ask Dr. DrewAmbien, Autopen & An Attempted American Coup (Obama’s RussiaGate-Gate) w/ Jack Posobiec & Lee SmithHunter Biden just dropped a bombshell: his father Joe Biden, then 81, was on Ambien before his disastrous June 2024 debate against Trump, leaving him dazed and confused on stage – and many suspect the powerful sleep aid influenced the former President’s ability to issue last-minute pardons and prompted the infamous use of an autopen to sign the documents.
In an interview with legendary journalist Andrew Callaghan, Hunter Biden revealed how his father, former President Joe Biden, was prescribed Ambien to sleep after extensive travel. This marked the first time anyone close to Biden linked the sleeping pill to his st...
2025-07-261h 16Attribution NationEmbracing AI and The Future of Marketing with Megan LuedersOn this episode of Attribution Nation, Drew Smith sits down with Megan Lueders, CMO at Sonatype, for a conversation about what it really means to be a modern marketer in the age of AI. From vendor evaluations to the evolution of search, Megan shares how she's embracing an AI-first mentality and why data fluency is now table stakes for every marketer. Together, they explore how LLMs are reshaping discovery, what today's complex customer journey demands from marketing teams, and how closer sales alignment can unlock deeper impact. If you're wondering how to stay relevant as t...
2025-07-2351 min
Imagining Bridges to Better LeadershipDrew Smith: Transforming Leadership: Curiosity, Creativity, and the Power of Psychological SafetyIn this episode, Kevin and Drew Smith discuss:Turning fear into curiosity as a leadership superpowerThe danger of self-censorship and how leaders can create judgment-free spacesBuilding psychological safety and trust to unleash creativity and innovationThe overlooked influence of middle managers on team culture and resilienceWhy embracing your full story, including failures, makes you a better leaderKey Takeaways:Fear can either be a barrier or a catalyst, depending on whether you let it control you or get curious about it.Even the most brilliant ideas can die in silence if people feel unsafe...
2025-07-1045 minAttribution NationEngineering to Marketing: Jayashree Rajan on Data-Driven Marketing StrategiesThis week on Attribution Nation, we're joined by Jayashree Rajan, CMO at Nexla, whose journey from engineering to marketing is anything but typical. Jayashree sits down with Drew Smith to talk about what engineering taught her about modern marketing and why understanding loss analysis, attribution models, and buying committees is critical for today's growth leaders. They dive into how early-stage companies can build a solid marketing infrastructure and why sales alignment and data-driven decisions aren't optional…they're survival strategies. If you're navigating the messy middle of startup marketing or just trying to get yo...
2025-07-0948 minAttribution NationFrom Apple to Box: A CMO's Real Talk on MeasurementWelcome back to Attribution Nation! This season, we're diving deep with today's top CMOs and we're kicking things off with a powerhouse: Tricia Gellman, CMO at Box. In this episode, Tricia sits down with Drew Smith to share her journey into marketing, how attribution and measurement have evolved throughout her career, and the realities of building trust between marketing and sales. She reflects on hard-earned lessons from Salesforce and beyond - covering everything from data integrity to brand-building at scale. Whether you're a CMO or just trying to make sense of your attribution reports, this ep...
2025-06-2646 min
Sportsmen's Empire - Whitetail HuntingThe Migration - Oaths, Honor & Becoming the Right Kind of Waterfowler with Drew SmithOn this episode of the Migration Waterfowl Podcast, your host Brian Halbleib talks with Drew Smith, an active duty Green Beret and passionate waterfowl hunter. They discuss Drew's journey from Louisiana to North Carolina, the allure of waterfowl hunting and the importance of mentorship in recruiting new hunters. Drew shares his experiences in the field, cooking techniques for waterfowl and the challenges of transitioning between different flyways. He also talks about his venture into creating a waterfowl clothing line, focusing on affordable, high-quality gear that enhances the hunting experience. The conversation highlights the camaraderie and culture surrounding waterfowl hunting...
2025-06-261h 52
The Migration Waterfowl PodcastOaths, Honor & Becoming the Right Kind of Waterfowler with Drew SmithOn this episode of the Migration Waterfowl Podcast, your host Brian Halbleib talks with Drew Smith, an active duty Green Beret and passionate waterfowl hunter. They discuss Drew's journey from Louisiana to North Carolina, the allure of waterfowl hunting and the importance of mentorship in recruiting new hunters. Drew shares his experiences in the field, cooking techniques for waterfowl and the challenges of transitioning between different flyways. He also talks about his venture into creating a waterfowl clothing line, focusing on affordable, high-quality gear that enhances the hunting experience. The conversation highlights the camaraderie and culture surrounding waterfowl hunting...
2025-06-261h 39
These Are The Gays Of Our Lives17 Musician Series: Bessie Smith And Josephine BakerIn this episode, Sarah and Drew explore the lives of LGBTQ musicians, starting with Bessie Smith and Josephine Baker. This conversation delves into the life of Bessie Smith, a pioneering blues singer known for her complex personality, turbulent relationships, and significant impact on music and culture. The discussion highlights her rise to fame, struggles with family and marriage, exploration of sexuality, confrontations with racism, and the powerful messages in her lyrics. Bessie's legacy is marked by her boldness and defiance, as well as her tragic end, which left a lasting impression on the music world. This conversation delves into...
2025-03-141h 26
The Content Cocktail HourDemystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa“Attribution isn’t about proving marketing’s worth—it’s about doing better marketing,” says Drew Smith, Founder and CEO of AttributaIn this episode of The Content Cocktail Hour, Drew Smith, Founder and CEO of Attributa, talks about the real secrets behind marketing attribution—beyond the hype and LinkedIn hot takes. Drew shares why most companies struggle with attribution, the biggest misconceptions about multi-touch tracking, and why the credit game between marketing and sales is a losing battle. He also unpacks the complexities of dark social, self-reported attribution, and how businesses should rethink their approach...
2025-02-0629 minAttribution NationMini-Series 4 Recap: What 4 Experts Say About Going Deep In the Technical Specifics for the Leading Attribution PlatformsIn this recap episode, Drew and Ragen Dodson, director of demand generation at Refine Labs, break down the main takeaways for mini-series four. Listen in to learn all about what series four had to offer!
2025-01-0839 min
The High Route PodcastPicture Show with Drew SmithOne of the best parts of liking to ask questions and running The High Route is the opportunity to speak to folks we admire and want to learn from. With this in mind, photographer Drew Smith is the guest on this episode. Smith’s work spans the spectrum from outdoor-related commercial work to full-value expedition photography. We are drawn to his images for many reasons. First and foremost, there’s his documentarian style and vibe. In short, Smith is along for the ride, documenting rather than staging, keeping up with rather than slowing the tempo...
2024-12-3045 min
Looking Out - The PodcastEP25 - The Jaguar Type 00: but what does it *mean*?There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.Links:Rory Sutherland on the rebrandWhy Jaguar Had To Blow Up Its Brand In Order To Save ItWhy Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer ExplainsEmergency Pod: Jaguar’s Rebrand...
2024-12-111h 21Looking Out - The PodcastEP24 - The Opinion EpisodeJoe and Drew aren't short of opinions. While the boys might be sometimes (often?) wrong, at the very least, an opinion gives us something to discuss, something to weigh the merits of. In this episode of Looking Out, they sincerely wish the automotive industry would have some stronger opinions of its own.Topics covered include the relaunch of Scout by Volkswagen, the Paris Motorshow, Renault's emerging range of retro EVs, the 5, the 4, and the upcoming Twingo, and the Zeekr Mix.That's it for this episode! Thanks for listening.If you like what you...
2024-11-2254 min
Visual RevolutionaryEpisode #251: Drew Smith / PhotographerPhotographer, brand ambassador, and mountain athlete Drew Smith joins the podcast to talk about his wild journey of growing up on a ranch in Montana and working jobs that varied from welding, to construction, to commercial fishing, to guiding, to search and rescue, to finally ending up with a camera in his hand and documenting the amazing adventures he was a part of, and slowing but surely developing a portfolio that would land him Clients like Patagonia, Roark, The North Face and so many more. During our conversation Drew talks about how a 5 month road trip to Baja after d...
2024-11-131h 20
Microsoft Innovation PodcastFrom Applied Math to Power Platform Mastery: Drew Poggemann’s Journey with Mentorship, AI Innovations, and Business TransformationsFULL SHOW NOTES https://www.microsoftinnovationpodcast.com/616Curious about the transformation from traditional development to low-code/no-code solutions? Join us as we sit down with Drew Poggemann, a Microsoft MVP and Director of Solution Architecture at Heartland Business Systems (HBS). Drew brings his expertise from Appleton, Wisconsin, to share his captivating journey from applied mathematics and computer science to mastering the Power Platform. Discover how his love for food, family, and outdoor sports intertwines with his professional life, and how a pivotal influence from MVP colleague Aiden Cascala set him on a new path. Listen as...
2024-10-3022 minLooking Out - The PodcastEP23 - The Tesla Robotaxi event and the state of the automotive industryWhat the hell happened at Tesla's We, Robot event!? Joe and Drew dive in to the design disappointments of that fateful day and reflect on an industry in short supply of inspiration.That's it for this episode! Thanks for listening.If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com
2024-10-1542 min
Inferno On IceReach for the Stars with Emma Albertie and Dave StarmanEmma Albertie helps Drew co-host the show. Emma is studying sports journalism at ASU and currently works in the Cronkite News Phoenix Sports Bureau. Emma worked for the Arizona Coyotes for two years working in their public relations department. Special guest Dave Starman joins the show. Starman is a well-respected hockey analyst, coach, and broadcaster, known primarily for his work covering NCAA hockey and his in-depth knowledge of player development and the sport’s strategy. He has built a reputation as one of the leading voices in American hockey analysis, particularly in college and junior hockey. Starman is...
2024-10-1149 minInferno On IceWeek 1 ThoughtsIt’s fall break at ASU so it’s a short show! Drew recaps the Air Force series, NCAA news and previews the weekend in the NCHC.
2024-10-1104 minInferno On IceIgnite The FireThere’s an Inferno growing in Tempe! Drew previews the show and the season on the first episode of Inferno on Ice.
2024-10-0102 min
The Owner's Journal#22: Is Simplicity the Ultimate Goal? | John Smith, Veteran & EntrepreneurHello everyone! Welcome back to The Owner's Journal Episode 22, with John Smith. This episode features John's incredible journey from being an ex-bomb tech, former county sheriff, and now a successful entrepreneur who started his business at the age of 48. In this episode John was willing to deep dive with us about his journey in the military and the Sheriff's Office, and we got to talk about how both of his previous careers has influenced his abilities as a successful business owner today.Although John has a ton to share about business, we spent most of...
2024-09-302h 09Looking Out - The PodcastEP22 - Bugatti's poorly-parked wiper problem & a massive miss for CarPlayHoo boy, it's been a beat!But: Joe and Drew are back with a dissection of everything that's wrong with the Bugatti Tourbillon's windshield wiper, and the massively missed opportunity that is Apple's second-generation CarPlay.That's it for this episode! Thanks for listening.If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com
2024-08-1246 minAttribution NationMini-Series 3 Recap: Attribution vs. Media Mix Modeling. What we learned from 3 experts In this recap episode, Drew summarizes the main takeaways for mini-series three, which answered the question, are attribution and MMM mortal enemies or fast friends?
2024-08-0139 min
Ask Dr. DrewDave Smith: If Biden Is Unfit To Campaign, How Is He Fit To Stay President?“For the next five months we have a President who is too senile to run for President,” writes comedian Dave Smith.Dave Smith is a comedian, political commentator, radio and tv personality. Dave is a regular guest on The Joe Rogan experience, Tim Pool, Kennedy, and The Greg Gutfeld show. In 2017 Dave’s debut comedy special ‘Libertas’ was released and spent over three weeks at #1 on the iTunes comedy chart. Dave is the host of ‘Part of the Problem’ a libertarian podcast about current events and the evils of government and the corporate media. Find more at https://comicdav...
2024-07-271h 19Looking Out - The PodcastEP21 - How to design characterful carsThis episode gets personal! Join Joe and Drew as they explore the sensory and emotional components of car design through the lens of their beloveds: the Mercedes W140 S-Class and the Porsche 911. In this episode, they delve into their stories with these cars and how they came to be so meaningful to them.They also discuss the importance of strong convictions around what character means to a brand, and how cars are paragons of multi-sensory orchestration.That's it for this episode! Thanks for listening.If you like what you he...
2024-06-2643 min
Your Time, Your Money ™Interviewing an NFL STAR - THE DREW SMITH INTERVIEWGOOD MORNING AND GREAT FOOTBALL!This week on YCYM, our resident football legend and advisor Matthew Tarullo and his business partner Mark Esslie had the chance to sit with Drew Smith, formerly of the Buffalo Bills, and native to the Albany, NY area.Drew sat with the guys to discuss everything from growing up in the capital region, playing football for UAlbany and what it was like getting "the call" to go to the NFL. He also touched on what life was like transitioning after a thumb injury back everyday life, and how...
2024-06-2030 minLooking Out - The PodcastEP20 - Making Sense of The Software-defined VehicleIn this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience. We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates. We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification. And we talk about the character we loose when everything becomes software-defined.📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast.https://automobility.substack.com🤝 Connect with us on Lin...
2024-06-0546 minAttribution NationThe Next Generation: How attribution can build a career and the importance of continuous learning
2024-05-3141 minAttribution NationMini-Series 2 Recap: In the trenches. What we learned from 4 day-to-day attribution users and consultants In this recap episode, Drew summarizes the main takeaways for how to get marketing attribution buy-in from start-ups to enterprise environments.
2024-05-3141 min
Hormones, Metabolism & You!Episode 7: Fitness & Weight Loss with Drew Manning, Fit to Fat to FitAbout my guest:Drew Manning is the New York Times Best Selling Author of the book, Fit2Fat2Fit, creator of the Fit To Fat To Fit TV show on A&E, and the creator of Fit2Fat2Fit. He has been on shows such as Dr. Oz, GMA, The View and so many more. He is on a mission to bring more empathy to the fitness industry through his new brand, called Conscious Fitness.Drew Manning, Fit to Fat to FitCheck out his websites fit2fat2fit.com...
2024-05-201h 04Looking Out - The PodcastEP19 - From Milan Design Week to the Beijing Auto ShowJoe and Drew take a look at the most significant exhibits and announcements coming out of Milan Design Week, and the Beijing Auto Show. And they touch on Tesla. How couldn't they?📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.https://automobility.substack.com🤝 Connect with us on LinkedInDrew - https://www.linkedin.com/in/drewpasmith/Joe - https://www.linkedin.com/in/joseph-s-92863a2/📸 Follow us on Instagramhttps://www.instagram.com/lookingoutpodcast/That's it for this episode! Thanks for listening...
2024-05-0851 minLooking Out - The PodcastEP18 - Revisiting The EV Inferno: how has the EV market changed, five months on?Five months ago, we recorded our most incendiary episode yet. In The EV Inferno, we wondered whether EV sales were about to fall off a cliff, or whether we’d just hit a bump in the road.With the benefit of time, the picture’s becoming a little clearer, if no cleaner.In this episode, we look at how the EV market might be fracturing between the EU, the US, and China, and what that means for legacy OEMs and startups, particularly when it comes to plug-in hybrids.Of course, we can’t esca...
2024-04-2452 minAttribution NationMini-Series 1 Recap: Past, present and future. What we learned from 5 attribution founders and CEOs In this recap episode, Drew talks about highlights and common themes to wrap up the first mini-series of Attribution Nation: all about the history of the category AND the future of it.
2024-04-2335 min
Ask Dr. DrewWhy “Freedom Of Speech” Means Defending Conservative Judges AND Drag Shows w/ Greg Lukianoff & Warren SmithThe right to free speech applies even when the speech is offensive to you, and true First Amendment defenders will protect the rights of those who don’t agree with them – even if that means defending both conservative judges and drag shows.The Foundation for Individual Rights and Expression has written defenses of a range of cases, including conservative Judge Stuart Kyle Duncan whose Stanford event was disrupted by protestors, an art history instructor who lost his job after showing a medieval depiction of Muhammad, and a Texas college that canceled a charity drag show.“FIRE w...
2024-03-301h 24Looking Out - The PodcastEP17 - Gandini's Top Trumps, BMW's Neue Klasse X, knobs, and our favourite gas station mealsSibilio. Bravo. Stratos. Magnum. And Shamal. Joe and Drew celebrate Gandini’s life and his greatest hits.We also cover the BMW Vision Neue Klasse X, Euro NCAP’s physical button mandate, and a conversation about great gas station meals leads to us pondering the future of the road stop.📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast.https://automobility.substack.com🤝 Connect with us on LinkedInDrew - https://www.linkedin.com/in/drewpasmith/Joe - https://www.linkedin.com/in/joseph-s-92863a2/📸 Follow us on...
2024-03-2553 minLooking Out - The PodcastEP16 - The hatchback renaissance - the Rivian R3 and Renault R5. Plus the death of the Apple Car, and the state of design leadership.The death of the desirable hatchback has been exaggerated. In the space of two weeks, we've been gifted the new Renault R5 and the Rivian R3 and R3X. We discuss their design, and what they mean for their respective manufacturers.Meanwhile, the death of the Apple Car is now (almost definitely) certain and we explore why Apple finally caved. And we also discuss what's happening to design in the C-Suite, and whether maybe our time at the big table is up, and whether that's actually a bad thing.📨 Subscribe to Looking Out - T...
2024-03-131h 06
Roots: Everyone has a story.Drew Smith & The Business Brilliance of his AncestorI'm honored to be joined by Drew Smith, one half of the 'Genealogy Guys' and host of the 'Genealogy Connection' podcast, who joined me to talk about the incredible growth that the genealogy world has seen over the last few decades. Drew also shares the incredible story of Mary Ann Reilly Smith, who was a self-made, and very successful, businesswoman in the late 1800s. It was an honor to be joined by Drew and talk about how the genealogy world has changed, yet very much stayed the same.
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Please visit my brand new website by clicking here...
2024-03-041h 21
The StackB2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn't a cure-all for marketing issues, it's a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments.Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata, share strategies and what to watch out for in 2024.Main TakeawaysDefine clear goals for your attribution efforts, focusing on the tools and the desired outcomes for your organization.Start simple with the...
2024-02-2740 minLooking Out - The PodcastEP15 - Has technology ruined cruise control? Drew rides in a Waymo!Tesla Autopilot. Hyundai Highway Driving Assist 2. GM SuperCruise. Oh, and a Waymo robotaxi. This episode has it all. Joe and Drew talk about their experiences of each and ask the crucial question: what's it all for?📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.https://automobility.substack.com⬇️ Download Drew's free trend report from CES 2024: https://www.studiophro.com/ces-2024-report-download-form🤝 Connect with us on LinkedInDrew - https://www.linkedin.com/in/drewpasmith/Joe - https://www.linkedin.com/in/joseph-simpson-92863a2/🔗 L...
2024-02-1358 minLooking Out - The PodcastEP14 - Drew reports on CES 2024: AI-powered interfaces, grid independence, and calm technologyFor over a decade now, the Consumer Electronics Show has also been one of the most significant automotive shows in the world.In January 2024, after the year in which generative AI changed everything, Drew’s hopes were high for a few radical new takes on what the car might become when fused with artificial intelligence.What he found was lipstick on a pig.Join Joe and Drew as they take a look at the lowlights from the world’s largest trade show, and, yes, find some cause for joy.That's it for...
2024-01-2349 minLooking Out - The PodcastEP13 - CyberWTF?! - What the new Tesla says about the state of design, and humanity.Back in 2019, Drew and Joe disagreed on what the Tesla Cybertruck represented. Has anything changed in the past four years?In this episode, Drew and Joe take a look at what the most polarising car in living memory means as a piece of technology, as a piece of design, and as a cultural artefact.That's it for this episode! Thanks for listening.If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!And you can sign...
2023-12-1343 minLooking Out - The PodcastEP11 - The Japan Mobility Show review: Toyota's spray-and-pray EVs, Mazda's stunning new RX, and Honda's disappointment.The Tokyo Motor Show, now known as the Japan Mobility Show, has always been one of the most surprising on the circuit.Historically the launchpad for some of the wilder concepts the industry has seen, Tokyo has also represented something of a forbidden garden, full of of pocket-sized delights that preview new Kei car models that are soon to hit the streets.Once upon a time, we’d look at those cars and think “Cute…” and move on. Yet in a world in which automobility desperately needs new answers to the challenges of increasing urbanisation and incr...
2023-11-1354 min