Shows
No Hacks: Web Strategy for the AI Age220: Google Patented Replacing Your Landing Page With AIGoogle was granted patent US 12536233B1 in January 2026, describing a system that scores your landing page and, if it falls below a quality threshold, replaces it with an AI-generated version personalized to each searcher. This episode breaks down how the patent works, how the industry reacted, and what website owners should do to prepare.Chapters00:00 - Introduction01:24 - How the Patent Works, Step by Step04:26 - How the Industry Reacted06:46 - What This Actually Means07:57 - Ads First, Everything Else Later08:58 - Google's Data Advantage10:13 - Your Website Is Becoming a Warehouse11:10 - The...
2026-03-1117 min
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™SEO’s New Frontier With Duane ForresterWe push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval.• AI reshapes marketing and elevates SEO’s role across the business• Good SEO foundations as the prerequisite for AI performance• Writing for chunks with high semantic density• Structured data and entity clarity to validate facts• Vector embeddings as the new alignment target• KPIs beyond rankings: retrieval confidence and zero‑click presence• Why LLMs.txt lacks ado...
2026-02-231h 06
Healthcare SuccessHow to Get AI to Recommend and Cite Your Brand (with Duane Forrester)In this week’s podcast, Stewart Gandolf sits down with Duane Forrester—renowned search and AI discovery strategist, author of The Machine Layer, and former Microsoft leader behind Bing Webmaster Tools and Schema.org—alongside Brandon Schakola, Senior Director of Digital Services at Healthcare Success. Together, they unpack what “AI visibility” really means, why traditional SEO metrics are no longer enough, and how healthcare organizations must rethink discovery as AI systems increasingly summarize, cite and answer on behalf of brands.
2026-02-1954 minHealthcare SuccessHow to Get AI to Recommend and Cite Your Brand (with Duane Forrester)How to Get AI to Recommend and Cite Your Brand (with Duane Forrester) by Healthcare Success
2026-02-1954 minNo Hacks: Web Strategy for the AI Age216: The Machine Layer - Building Trust in the Age of AI Search with Duane ForresterDuane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine comfort bias, chunk-level content optimization, why SEO is now a multidisciplinary role, and how to prepare for a world where LLMs decide who gets cited.About the GuestDuane Forrester is the author of "The Machine Layer" and search industry pioneer30 years in search and digital strategySenior Product Manager at Microsoft - built Bing Webmaster ToolsCo-launched Schema.org structured data standardLeadership roles at Bruce Clay Inc...
2026-02-041h 03
Marketing Speak®537. KPIs for AEO with Duane Forrester🚨 ChatGPT updates twice as fast as Google. Are you tracking the right metrics? Former Bing Webmaster Tools architect Duane Forrester just revealed a critical finding: Out of 50 queries tracked for one client, ChatGPT cited them ZERO times. Not mentioned, not paraphrased, not included at all. The old SEO playbook won't cut it in the AI era. In this week's Marketing Speak episode, Duane reveals the 12 new KPIs you need to track for Answer Engine Optimization (AEO)—metrics like chunk retrieval frequency, semantic density score, and vector index presence rate. Many businesses struggling with tradi...
2026-01-2149 min
The Agency Insider ShowWhy AI Agents Will Kill Traditional SEO (And What's Next) - Duane ForresterGet Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpAre AI agents the future of search? Will traditional SEO become obsolete? In this game-changing episode, we dive deep into why AI agents are set to revolutionize the SEO landscape and what it means for businesses. Discover how AI-powered platforms are reshaping search engine rankings, the role of content in this new era, and why traditional SEO strategies still matter—but with a major twist.Our special guest, digital transformation expert Duane Forrester, shares his 30+ years of insights, including the evolution of search from Bing We...
2025-10-291h 12
The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVitaAI vs SEO: Duane Forrester on Search, Chunking & the Future of Optimization 🤖https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike. From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules.This episode isn’t just about SEO — it’s about the critical thinkin...
2025-09-221h 10
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastKey skill sets and roles to build your SEO team from the ground upEnterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clarifies critical misconceptions about bot control mechanisms that impact AI training data access. The discussion covers why LLM.txt files are ineffective compared to established robots.txt protocols, proper syntax implementation for crawler directives, and strategic considerations for allowing AI system access to enterprise content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-09-1311 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastLLM.txt files — trend or trash?Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, brings two decades of industry perspective to navigating this transformation. The discussion covers essential skill development for AI-era SEO including structured data mastery for LLM consumption, chunking content strategies that balance machine readability with human engagement, and critical evaluation frameworks for emerging AI SEO tools that prioritize trustworthiness over feature quantity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-09-1206 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastTechnical SEO infrastructure vs human-crafted content quality with limited resourcesEnterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founder of UnboundAnswers.com, explains why major crawlers including AI systems still follow established robots.txt standards. The discussion covers proper robots.txt syntax implementation, the default crawl behavior that eliminates need for "do crawl" directives, and strategic resource allocation between technical infrastructure and content quality initiatives.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-09-1106 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastHow will machine trust signals evolve for content creators next year?LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why these files are "total trash" since all AI crawlers already follow standard robots.txt protocols. He details how Creative Commons bot handles most AI training data collection, making additional file formats unnecessary, and provides guidance on proper robots.txt syntax to avoid blocking beneficial AI crawlers from accessing content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-09-1006 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastDoes retrieval-based search make traditional keyword research obsolete?Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founder of UnboundAnswers.com, argues that traditional keyword research must evolve beyond single-term optimization to remain effective in AI-driven search environments. The discussion covers query fan-out methodology for topic expansion, conversation-based keyword research techniques that mirror natural language patterns, and strategic frameworks for adapting keyword research processes to accommodate LLM search behaviors and retrieval-based ranking systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-09-0905 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastMachine trust and retrieval-based search transformationGoogle's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective from inside search engines informs adaptation strategies for the current AI transformation. The discussion covers machine trust fundamentals through structured data implementation, content chunking strategies for LLM consumption, and the critical shift from traditional keyword targeting to goal-oriented content creation that serves both human readers and AI systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-09-0857 min
The Search SessionThe Attention Economy: AI, Search, and the Future of Measurement | Duane ForresterIn this episode, host Gianluca Fiorelli sits down with a true pioneer of the search industry - Duane Forrester.From shaping Bing Webmaster Tools to navigating the cutting edge of AI-driven search, Duane brings a wealth of insight to the table. Now COO at LynxPulse, founder of UnboundAnswers, and a seasoned advisor, he shares his unique perspective on how search is evolving—and what that means for SEOs, marketers, and businesses.This is the 14th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
2025-05-2655 min
PhraSEOlogy+AIGoodbye 2024, Hello 2025 - Season One in ReviewPhraSEOlogy + AI dives into the highlights of 2024! This video recaps 15 engaging podcast episodes, exploring key moments, insightful discussions, and standout guests. Perfect for catching up or reliving your favorite moments from the show. Tune in for a recap of captivating content on AI from 2024.CHAPTERS00:00 Introduction00:28 Rohan Kulkarni01:28 John Lawson02:50 Federico Pascual03:57 Brooks Lockett05:02 Eva Dong06:03 Ann Smarty07:12 S.A Grant08:06 Lee Densmer09:14 Genesis Aquino10:23 Jonathan Boshoff11:22 Lazarina Stoy...
2025-01-0117 min
Behind The Knife: The Surgery Podcast2024 Guidelines from the Surgical Infection Society (SIS)In this episode, we dive into the 2024 guidelines from the Surgical Infection Society (SIS). Using a case-based approach, we explore how the updated guidelines impact clinical decision-making in the management of intra-abdominal infections. Our expert guests break down best practices while emphasizing the importance of timely intervention, appropriate antibiotic selection, and the evolving role of local antibiograms in guiding therapy. Listeners will gain practical insights into the newest evidence-based recommendations, including when to shorten antibiotic courses, how to tailor therapy for individual patients, and the critical need for early source control. Whether you're a seasoned clinician or a trainee, this...
2024-12-0530 min
PhraSEOlogy+AIHow AI is Rapidly Changing Search Results as We Know It with Duane Forrester - PhraSEOlogy + AI EP12This week on the PhraSEOlogy + AI show, we dive deep into the rapidly evolving world of search with our special guest, Duane Forrester. Together, we explore how artificial intelligence is transforming the way we interact with information, breaking down the fundamental shifts in consumer behavior and search engine dynamics.From the unexpected insights gleaned from platforms like TikTok to the significance of staying updated on generational slang, Duane shares his strategies for navigating this new landscape. We discuss the importance of curiosity, the evolving role of technical SEO, and the rise of niche search...
2024-10-211h 00
StoryShout: Real Stories of Failure & ConnectionDuane's Lovely to Meet at ConferencesSend us a textIn this episode of StoryShout, Duane Forrester regales host Kelsey Jones with a few tales of meeting new people at marketing and SEO conferences, as well as a chance encounter in the taxi cab with a driver who had read his book! Connect with Duane on LinkedIn: https://www.linkedin.com/in/dforrester/Check out his books: https://amzn.to/3WIpXGGSupport the showTo learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.co
2024-09-1721 min
Content + AIDuane Forrester: Evolving SEO Strategy for the Generative-AI World – Episode 32Duane Forrester
SEO has always been difficult, but generative AI takes things to an entirely new level.
Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he developed company AI strategy. He also helped launch the schema.org structured-data standard.
Duane offers plenty of AI-specific advice about how to navigate the new search landscape. But he also says that the foundations of good SEO are still grounded in timeless digital best practices: understanding your customers' needs...
2024-07-0333 min
The InformationWeek PodcastNavigating Google’s AI Changes to Search: Is SEO Dead?With the rollout of Google’s Generative AI Overview for web searches, the game changed for businesses that relied on understanding how to leverage their sites and content for higher ranking.
AI Overview puts an AI-generated summary at the top of the page in response to searches. Links still appear below the summary and AI Overview might not appear for every search. This raised concerns among brands and content publishers, who fear the loss of online traffic to their sites if summarized answers suffice for users. If AI Overview, which gathers available information from the web, why visit websites?
2024-05-2441 min
Believe you can because you can!Navigating SEO’s AI Revolution with Duane Forrester (#708)The future of SEO is now. Take the story of a small blog that tripled its traffic by integrating AI-driven SEO tools and adapting to the evolving digital landscape. It clearly shows how embracing AI can lead to remarkable growth. Our guest, Duane Forrester, is at the forefront of this revolution. AI’s Impact on SEO:…
2023-12-2757 minBelieve you can because you can!Navigating SEO’s AI Revolution with Duane Forrester (#708)The future of SEO is now. Take the story of a small blog that tripled its traffic by integrating AI-driven SEO tools and adapting to the evolving digital landscape. It clearly shows how embracing AI can lead to remarkable growth. Our guest, Duane Forrester, is at the forefront of this revolution. AI’s Impact on SEO:…
2023-12-2757 min
Drama X TheaterLux Radio Theatre | Is Zat So? (James Cagney, Robert Armstrong); 1936Lux Radio Theatre | Is Zat So? | This episode aired, Monday, September 7, 1936Starring James Cagney, James Gleason, Boots Mallory, Robert Armstrong, Ross Forrester (commercial spokesman), and Maryon AyeStory: A screwball comedy about a Brooklyn fight manager and his stumblebum pugilist who become servants of the upper class. : : : : :You can donate to show your support for my podcast and the time I put into creating and posting every week. Donations are through my duane.media PayPal account:https://www.paypal.com/donate/?hosted_button_id=MSL7S8...
2023-04-0356 min
Suds & Search | Interviews With Today's Search Marketing Experts🍺🔍 Suds & Search 154 | Duane Forrester, V.P. of Industry Insights at YextOn this week's episode of Suds & Search, we chat with Duane Forrester, VP of Industry Insights at Yext. Grab a cold drink and join us as we talk about ChatGPT and AI-generated content, and the state of in-person events 🍻
#AI #chatgpt #conference
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2023-03-2345 min
WebcologyIn Which We Get Two Brilliant Tech Execs to Talk About AIEarlier this week, Microsoft and Google both announced they’re introducing different types of AI into search and related products with staged press events. Both of today’s guests have spent a lot of time thinking about and working with machine learning and AI in their digital marketing careers. Duane Forrester thinks about emerging technologies from the point of view of a leading business tool maker while Ryan Jones is a vice president of one of the oldest digital marketing agencies in the world.Duane and Ryan join Jim Hedger and Kristine Schachinger for an hour-long wide rang...
2023-02-0958 min
Marketing Speak®382. SEO AMA (Ask Me Anything) with Stephan Spencer, Bruce Clay, and Duane ForresterHere's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you're curious about your own website's performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/382.
2023-02-0154 min
Drama X TheaterLux Radio | Snow White and the Seven Dwarfs (musical), 1938Lux Radio Theater | Snow White and the Seven Dwarfs. This episode aired, December 26, 1938.This program is reported to be the first Lux broadcast from Hollywood that had no studio audience. Recorded applause and audience sounds were used.Featuring: Thelma Hubbard (Snow White); Roy Atwell (Doc); Robert Stevens (singing voice of the Prince); Stuart Buchanan; Louise Burnett (doubles); Eddie Davis (doubles); Richard Davis (chorus); James Eagles; Ross Forrester; Billy Gilbert; Marie Green; Freeman High (chorus); Dudley Kusell (chorus); Lou Merrill; Myron Neely (singer); Moroni Olsen; Enrico Ricardi (chorus); Kenneth Rundquist (chorus); Rolfe Sedan
2022-12-051h 03
Boardroom Sessions Podcast#30 - Duane Forrester – Search expertDuane is an expert in the field of Search having worked at Microsoft with Bing and now with Yext. We all search many times a day but do you really know how it works? We dive right in here. Duane's LinkedIn - https://www.linkedin.com/in/dforrester/
2021-04-1257 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Duane Forrester: Understanding Consumer Search Intent: What are Searches Looking For?
2021-03-1635 min
The Austin Otaku PodcastDuane Forrester - Episode 12Joining us this episode is writer, speaker and search industry expert, Duane Forrester. We'll discuss his love of Rush, over-landing in his Jeep, building guitars and his hair.
0:19 - Intro and Banter
1:49 - Introducing Duane Forrester
5:30 - Tell us about yourself, Duane
8:52 - Abby, the incredible flexing dog
12:00 - A Canadian in an apocalyptic California
15:15 - Over-landing vs. Off-roading
19:00 - The importance of disconnecting
23:03 - Tell Me Something Good(e)
31:24 - Is Rush the Greatest band of all time? The great debate.
37:22 - Hand-crafting guitars
56:26 - Lightning Round
1:02:30 - The Wrap
1:03:23 - End Credits
Attribution:
Intro song: "Upbeat Party" by...
2020-10-111h 03
Inventive Marketing Club - A Marketing PodcastIMC Podcast #4 Optimising your website with structured dataContinuing on our theme of SEO I thought this interview with Duane Forrester (recorded back in early 2019) would be helpful to show how structured data and schema is a key trust signal for search engines.
We discuss why we should be using structured data on our website, how this impacts conventional SEO and why it matters for voice and augmented reality.
👋 If you found this podcast interesting you might like my Marketing Club.
Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and...
2020-07-2315 min
Digital Marketing with Bill HartzerDuane Forrester On Search Intent and Internal Site SearchOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Duane Forrester of Yext about search intent and internal site search.
2020-07-0927 min
Legal Marketing 2.0 PodcastThe Importance of Digital Knowledge ManagementIn this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. View full show notes here.
2019-02-1227 min
Inventive Marketing Club - A Marketing PodcastInterview: Duane Forrester, Yexts VP Industry InsightsVoice search on Alexa and Google, is an area we don’t have a complete grasp on yet, particularly optimising for it. So, Ben was keen to talk with Duane Forrester, VP of Industry Insights over at Yext.
We discuss why we should be using structured data on our website. How this impacts conventional SEO and why it matters for voice and augmented reality.
For show notes: https://ratherinventive.com/blog/duane-forrester-yexts-vp-industry-insights/
2019-01-1547 min
The Internet Marketing PodcastThe Importance of Digital Knowledge Management: Interview with Duane ForresterOn today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search. On the show you'll learn: What Digital Knowledge Management is and why it's important How you can grow your own career as a digital knowledge manager (DKM)Why you need a broad range of skills to work in digital marketing these daysHow you can make yourself a huge asset to any...
2018-11-2917 minInternet Marketing: Insider Tips and Advice for Online MarketingThe Importance of Digital Knowledge Management: Interview with Duane ForresterOn today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search. On the show you'll learn: What Digital Knowledge Management is and why it's important How you can grow your own career as a digital knowledge manager (DKM)Why you need a broad range of skills to work in digital marketing these daysHow you can make yourself a huge asset to any...
2018-11-2917 min
SharkPreneurDuane ForresterOn today’s show, Seth speaks with Duane Forrester, VP of Industry Insights for Yext. Duane talks about management of data layering to get your company’s information into search engines like Google and Bing, as well as the importance of access to data discovery. Duane also discusses the next wave in brand experience marketing: voice search engines like Alexa and Siri.
Duane Forrester accumulated over 20 years’ experience in the search and social fields prior to becoming the VP of Industry Insights for Yext. He is the author of How To Make Money With Your Blog and Turn C...
2018-11-2824 min
SharkPreneurDuane ForresterOn today’s show, Seth speaks with Duane Forrester, VP of Industry Insights for Yext. Duane talks about management of data layering to get your company’s information into search engines like Google and Bing, as well as the importance of access to data discovery. Duane also discusses the next wave in brand experience marketing: voice search engines like Alexa and Siri.
Duane Forrester accumulated over 20 years’ experience in the search and social fields prior to becoming the VP of Industry Insights for Yext. He is the author of How To Make Money With Your Blog and Turn C...
2018-11-2824 min
StrategyCastEpisode 239: Optimizing Your Brand’s Voice Search with Duane Forrester of Yext“There are no paved roads where we’re going.” Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers. Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy, and worked for small and enterprise publishers online. Past work includes almost nine years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program...
2018-11-2635 min
This Week In VoiceThis Week In Voice - Season 3 Episode 2An all-star panel (Obaid Ahmed of Botmock; Duane Forrester of Yext) discuss the latest in voice technology news, including Amazon's product blitzkrieg replete with Alexa-enabled microwave, subwoofer, and smart plug, SoundHound's latest partnership to get Houndify inside Mercedes' MBUX in-car ecosystem, Google's approach to voice-first home security, whether Apple's Siri Shortcuts app moves any sort of needle in the industry, and Lenovo's new multi-modal marketing message. This Week In Voice is hosted by Bradley Metrock (CEO, Score Publishing), sponsored by VoiceFirst Events (VoiceFirstEvents.com), and is part of the VoiceFirst.FM podcast network. Get full access to This...
2018-09-2149 min
Business Owners Radio120 BRANDING | How to protect your brand and grow your customer base through Digital Knowledge Management (DKM). w/Duane Forrester.Find out what you can do to protect your brand online, and increase brand visibility and trust by improving your searchability via text and voice search technology.
2018-09-1731 min
Business Owners Radio120 BRANDING | How to protect your brand and grow your customer base through Digital Knowledge Management (DKM). w/Duane Forrester.Duane Forrester, VP of Industry Insights for Yext and author of How To Make Money With Your Blog and Turn Clicks Into Customers, shares insights on Digital Knowledge Management from over 20 years’ experience in the search and social media. Find out what you can do to protect your brand online, and increase brand visibility and trust by improving your searchability via text and voice search technology.Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher. We...
2018-09-1731 min
Affiliate BuzzAB #511 | "Okay Google" - Why Voice Search Is Eating Your Lunch and Already Shaping the Future of SEOIn the episode of the Affiliate Buzz, James Martell talks to Duane Forrester, VP of Industry Insights for Yext, about Why Voice Search Is Eating Your Lunch and Already Shaping the Future of SEO.Is Voice Search the Future of SEO?Voice search is something the millennials have mastered! In the past we tried many different things to get high search engine rankings, but then came mobile - which lit a fuse overnight! Now everyone has a cell phone and mobile devices are now getting smarter and people are using them to speak their questions.
2018-09-0832 min
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®Turn Clicks Into Customers With the VIP of SEO and CRO Duane ForresterGet daily tips to get better at sales, business, and BJJ.Need a $19 CRM? Connect with me:XInstagramLinkedInFacebook Group YouTube#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
2018-08-271h 09
Affiliate Marketing PodcastAffiliate Buzz #511 - "Ok Google" - Why Voice Search Is Eating Your Lunch and Already Shaping the Future of SEO with Duane Forrester, VP ofWith the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.Search professionals need to re-think and expand strategies in order to stay on top of the game. We have to take a deeper look at conversational search and how it can impact our organic and paid search efforts.Duane Forrester, VP for Industry Insights at Yext, provides actionable takeaways and thought-provoking content that can help you start improving your SEO strategies for voice search today. Start Your Free 14-Da...
2018-08-2332 min
School for Startups RadioImportance of Voice SearchAugust 6, 2018 Marketing Automation Magnus Unemyr, Voice Search Duane Forrester and Conscious Communications Mary Shores
2018-08-0554 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World575: Turn Clicks into Customers: Voice Search, Position Zero Search Engine Optimization, and Artificial Intelligence with Duane ForresterDuane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. He's here to talk to us about voice search, structured data, artificial intelligence, position zero, integrating your app (or website) into Alexa, and so much more.
Duane is is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain...
2018-07-2531 minMarketer of the Day with Robert Plank575: Turn Clicks into Customers: Voice Search, Position Zero Search Engine Optimization, and Artificial Intelligence with Duane ForresterDuane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. He's here to talk to us about voice search, structured data, artificial intelligence, position zero, integrating your app (or website) into Alexa, and so much more. Duane is is the author of two books: How […]
The post 575: Turn Clicks into Customers: Voice Search, Position Zero Search Engine Optimization, and Artificial Intelligence with Duane Forrester first appeared on Marketer of the Day with Robert Plank.
2018-07-2531 min
WebcologyThe Rise of Artificial Intelligence and SEOJim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2018-07-0555 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerHow Voice Search Changes Everything w/Duane Forrester"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one of the greatest challenges yet and so we reached out to Duane Forrester, the VP of Industry Insights at Yext, to break down how businesses should be tackling voice search and adapt their marketing for voice assistants and agents. BONUS: For our email newsletter subscribers...
2018-01-091h 11
Content Strategy Insights#004 Duane ForresterDuane Forrester is currently VP of is VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft's MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for Search Engine Land and other industry publications. http://www.yext.com/
2017-11-281h 05Content Strategy Insights#004 Duane ForresterDuane Forrester is currently VP of is VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft's MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for Search Engine Land and other industry publications. http://www.yext.com/
2017-11-281h 05
The Marketing Disenchanted PodcastTMDP 048: How #AI Answers Unasked Questions with Duane ForresterDuane Forrester has 20+ years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more; as well as extensive content planning and creation experience. He’s authored two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his career, he’s gained experience in domain development, business development, audience development and public relations. Both personally and professionally, he’s worked closely with early stage startups, spent a great deal of time understanding the growing trends of wearables, personas and psychographics, spent time e...
2017-08-291h 09
WebcologyDigital Knowledge for the Intelligent EraToday on Webcology the guys are joined by the VP of Industry Insights with Yext, Duane Forrester. They talk about how the Launch of Yext App Directory Makes it Even Easier for Brands to Structure Digital Knowledge for the Intelligent Era. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his career, he gained experience in domain development, business development, audience dev...
2017-06-2254 min
Search Engine Journal ShowAccelerated Mobile Pages or Apps? An Interview With Duane ForresterSpeaking with Duane Forrester about the future of mobile web technology - Does it rest on Accelerated Mobile Pages (AMP) or Progressive Web Apps? The post Accelerated Mobile Pages or Apps? An Interview With Duane Forrester appeared first on Search Engine Journal.
2016-10-2806 min
Search Talk LiveDuane Forrester VP, Industry Insights at Yext on What the Future of Search HoldsOnce known and beloved by webmasters as the face of Bing, Mr. Forrester is now VP, Industry Insights at Yext. Duane sites down with Search Talk Live to talk with us about where the industry will be in the next ten years and we couldn't be happier!Now considered to be one most prominent and respected SEO practitioners working, M. Forrester has distinguished himself with over 18 years of direct search and digital marketing experience. His duties over the years have included content development, planning ad campaigns, managing ad buys, running e-mail, spearheading social mediaprograms, and much...
2016-07-261h 00
Marketing Speak®28. Generating High Quality Traffic and Conversions with Bing with Duane ForresterDuane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers. EPISODE When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses.
2016-05-0452 min
SEM SynergySEO Round Table DiscussionBruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about the hottest SEO topics, including RankBrain, Penguin, AMP (accelerated mobile pages) and where they think SEO is headed in a revealing roundtable discussion. When it comes to AMP, they have the latest news and will discuss exclusive statements made by Google this month on how businesses in all verticals should be thinking about AMP. This is one episode of SEM Synergy you definitely don’t want to miss!
2016-04-2028 min
SEM SynergyThe Latest News on Images: Updates to Google Photos and Twitter ImagesIt’s a tactic-packed show, as usual! Listen in as Bruce Clay, Rob Ramirez, Virginia Nussey, Duane Forrester and Kristi Kellogg discuss the latest changes to Google Photos, as well as updates to photos on Twitter. While they’re on the subject of images, the team shares their favorite SEO tips for images. From which photos to choose to how to optimize them, catch up on the tried-and-true best practices when it comes to using photos. Listen in to learn more about alt attributes, file names, captions, linking to images and more!
2016-04-1338 min
SEM SynergySEO Overview of Page Speed Issues & Why They HappenYou know that a faster loading page is going to rank better on a search results page. The search engines care about speed and performance and use page load time as a ranking factor. So, SEOs are accustomed to making recommendations that will reduce load time. But have you ever wondered why these issues happen? Or how the recommendations work? An informed SEO is a more effective SEO, and on todays show, BCIs Director of Software Development Aaron Landerkin explains the pipeline of a page load. He outlines the three locations in the pipeline where speed optimizations occur and prioritizes...
2016-03-3036 min
SEM SynergySEO Strategy Roundtable with Marshall Simmonds, Sha Menz, Casie Gillette & Duane ForresterThis show is packed tight with SEO strategy from industry leaders! BCIs Social Media Editor Kristi Kellogg interviews Duane Forrester, Marshall Simmonds, Sha Menz and Casie Gillette on SEO hot topics. Simmonds, Menz and Gillette all of whom were speakers at SMX West 2016 earlier this month share their thoughts on the future of links and linkless attribution; the difficulty with attribution and understanding referral traffic; broad SEO knowledge vs. niche expertise and why Google Web Console Users want more than 90 days of search analytics data. At the end of the show, Bruce Clay weighs in on the desire for more...
2016-03-0938 min
SEM SynergyFacebook Video Ads RoundtableFacebook video ads are a growing opportunity for marketers, considering that Facebook gives YouTube a run for its money in terms of video consumption. Listen in for tips in this informative and intelligent roundtable discussion on how to leverage Facebook video ads. Later in the show, the Bruce Clay, Inc. team talks about the relationship between conversion optimization and SEO.Learn how conversion can be improved through search engine optimization (and paid search!) by focusing on user intent. Don't miss the latest episode of SEM Synergy, featuring Bruce Clay, Duane Forrester, David Szetela, Virginia Nussey, Mindy Weinstein and...
2016-02-2428 min
SEM SynergyWhat To Expect from a Search Engine?What Should You Expect from a Search Engine? Duane Forrester wrote about this very question in a recent blog postsaying "contrary to many search engine optimization conspiracy theories, neither Bing nor Google have designs on harming businesses. Both do have profit motives, however, just like you do." Mindy Weinstein, Virginia Nussey and Rob Ramirez talk to Duane, and in the post explains, "Dont cater to search engines. Cater to users. Dont settle for search engine optimization. Think bigger user experience optimization. Internet marketing is SEO, PPC, content development, social media marketing, website design and conversion optimization. Businesses are born to...
2016-02-1028 min
SEM SynergyBranding Yourself to Better Your BusinessBranding Yourself to Better Your Business as Duane Forrester, Virginia Nussey and Kristi Kellogg talk Blab, Periscope, Meerkat, SnapChat and more these quirky social media platforms are on the rise and the BCI team share their tips on how to use them. Later in the show, they take a deep dive into how personal brand affects a company brand. Live streaming is becoming an increasingly popular way to connect personalities, companies and brands to a plugged-in audience.While social media services like Twitter and Facebook are a great way to spread brand awareness and promote social sharing, live streams bring...
2016-02-0325 min
SEM SynergyUser Experience Tips and SEO in 2016Listen in for a discussion on User Experience Tips and SEO in 2016as Duane Forrester, Virginia Nussey, Kristi Kellogg and Robert Ramirez talk about the latest algorithm update. Theyll also talk about user experience: what does it include, and who is responsible for it? The show closes with SEO predictions for 2016 from Bruce Clay, Eric Enge, Marcus Handler, Cindy Krum and more.
2016-01-2032 min
SEM SynergyWhat’s Trending in Local Marketing and Voice SearchWhat’s Trending in Local Marketing and Voice Search ?Discover the six major trends shaping location marketing for 2016, including apps, location data, beacons and more. Later in the show, hear the latest news on voice search and how it’s changing SEO. Don’t miss these insights from Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey, Mindy Weinstein and Kristi Kellogg!A recent Huffington Post article reads that Voice search is actively shaping the future of SEO and changing how SEO techniques are adopted in the mobile age. While Google’s most recent mobile update put quite a bit of a...
2016-01-1328 min
SEM SynergyDigital Marketing Resolutions for the New YearDuane Forrester, Virginia Nussey, Kristi Kellogg, Paula Allen and Robert Ramirez talk about their digital marketing resolutions for 2016. But before they get to that, theyll talk about the value of conferences for speakers. Learn how to identify what conference is right for you as a speaker and how to understand the ROI of a speaking engagement.
2016-01-0626 min
SEM SynergyGoogle Search Quality Rating Guidelines Demand UsefulnessDigital marketing tactics seem to change with the wind, but the goal remains the same. In October, a newly released set of guidelines gave digital marketers a watchword and goal: usefulness. Is your website helpful and truly mobile friendly? Does it meet your visitors needs? Hear what BCI staffers including Duane Forrester, Mindy Weinstein and Bruce Clay have to say about the Search Quality Rating Guidelines, plus what they and other industry experts learned in 2015.
2015-12-1628 min
SEM SynergyQ and A with New Bruce Clay, Inc. VP Duane ForresterFormer Bing spokesperson Duane Forrester is the freshly minted VP, Organic Search Operations at Bruce Clay, Inc. He joins Bruce Clay, Virginia Nussey, Robert Ramirez and Kristi Kellogg to sound off live on SEO questions pulled from Twitter. Later in the show, the team discusses the inner workings of an SEO agency.
2015-11-2529 min
SEM SynergyFormer Bing Spokesman Duane Forrester Joins Bruce Clay, Inc.Why has Duane Forrester moved from Bing the search engine to head organic search operations at SEO agency Bruce Clay, Inc.? Find out how Duanes passion for helping businesses inspired the move to a digital marketing agency. Drawn to the fast-twitch muscle fiber of a small, nimble business, Duane Forrester is eager to see businesses succeed in todays approachability era of SEO.
2015-11-1547 min
Search Engine Journal ShowBing's Duane Forrester Talks Normilization of SEO, Linkbuilding, and HTTPSIn this Marketing Nerds episode, Duane Forrester joins us to discuss his new role at Bing, how SEO has normalized over time, linkbuilding and whether sites should be worrying about HTTPS. The post Bing's Duane Forrester Talks Normilization of SEO, Linkbuilding, and HTTPS appeared first on Search Engine Journal.
2015-10-0919 min
SEM SynergyDuane Forrester and the Next Game-Changing TechnologiesEnjoy a future-looking conversation between friends as Duane Forrester, Sr. Product Marketing Manager of the Bing Ecosystem, visits Bruce Clay in our Simi Valley, CA, studio. Duane and Bruce get to talking about where technology is taking us and where search is headed. Duane has a sharp vision for the next game-changing technologies. Digital assistants, telematics, wearables and augmented reality all make an appearance on the show. If the last decade heralded the year of mobile, what can marketers do to get in front of whats next? Take a listen.
2015-06-0339 min
Search and SocialThe Truth Behind “Doorway Pages” and Why They Matter for SEO, with Duane Forrester of Bing.comLast week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh? You may ask yourself “What’s a Doorway Page?” If so, you’re in good company. Many people haven’t heard of them. Doorway Pages have not been a part of the overall search equation... Listen to episode
2015-03-2343 min
WebcologyHow Universal Analytics Is Different And What You Should Be Doing NowAlan K'necht, partner atDigital Always Media, discusses How Universal Analytics Is Different And What You Should Be Doing Now. Plus,Google to Remove Author Images from Search Results;Bings Duane Forrester Says Adding Schema Markup Is Important For Search EnginesandGoogle announces Android L with Material Design at Google I/O.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2014-06-2755 min
SEO RockstarsGoogle Registering Domains and Offers Web Hosting; Adding Schema Markup Is ImporGoogle is quietly testing a service for registering domains as Google Calls New gTLDs Domain Endings, Offers Web Hosting ; Google Panda 4.0 Hit Sites Blocking CSS and JavaScript and Bings Duane Forrester Says Adding Schema Markup Is Important For Search Engines
2014-06-2402 min
SEO RockstarsGoogle Will Not Devalue Links Soon; History and Value of LinksGoogle Will Not Devalue Links Soon Says Matt Cutts in a recent video, which leads Jim and Chris to talk about History and Value of Links. Also, Duane Forrester offers us linkbuilding tips on his Behind Bing segment.Related articles across the webComplete Guide To LinkbuildingCutts: How Google Ranks Sites with Few LinksMatt Cutts & Duane Forrester's Excellent Adventure: The Search Police at SMX WestDuane Forrester of Bing Lists 10 SEO MythsMatt Cutts: Google Won't Devalue Links Anytime Soon
2014-06-1036 min
SEO RockstarsDemise of Google Plus; Overlap Between Social and SearchDaron ,Jim and Chris discuss how Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.Plus, Duane Forrester, Bing's Senior Product Manager discusses Overlap between Social and Search in his Behind Bing segment. Related articles across the webAnother Google Panda Refresh; Ex-Google Webspam Team Member Andre Weyher Speaks Out Again; Behind Bing: The SEO of TomorrowGoogle Takes Bribes? Say It Isn't SoBruce Clay and UBL Local Paid Inclusion RevisitedSEO Old Timers RoundtableReconsideration Requests; Giving Kids T...
2014-05-2718 min
SEO RockstarsGoogle and Bing Debunking SEO Myths; Acting on Paid Links and Content FarmsChris ansd Jim discuss as Google Senior Engineer Matt Cutts Debunks SEO Myths and explains how Google Regrets Not Acting Faster On Paid Links and Content Farms , plus Bing: Unnatural Links = Advanced Knowledge Of Links and Bing Senior Product Manager Duane Forrester Debunks 10 SEO Myths .Related articles across the webAnother Google Panda Refresh; Ex-Google Webspam Team Member Andre Weyher Speaks Out Again; Behind Bing: The SEO of Tomorrow71 Percent of SEOs Report More Company Buy-In; Twitters New SEO TacticGoogle Knowledge Graph and Yahoo Axis ReviewedSEO in 2011 RecapFTC Likely to Review How...
2014-05-1340 min
Strike PointGoogle Hummingbird Getting People Worried; Value of Social Shares in RankingGoogle Hummingbird is getting people worried, plus Mikkel and Andy discuss the Jason Calacanis and Matt Cutts feedback coming out from Pubcon 2013. Also, Andy shares info on his PubCon presentation on the value of social shares in ranking where he moderated an interesting panel with Duane Forrester of Bing.
2013-10-2957 min
SEO RockstarsOverview of New Bing Webmaster Guidelines with Duane ForresterOverview of New Bing Webmaster Guidelines as Chris and Daron welcome Duane Forrester, the Senior Product Manager for Webmaster Outreach at Bing. Duane takes us through every from areas like links, social, indexations, pageload time, cloaking, link schemes, duplicate content and most importantly, how much can SEOs take from applying the algorithm.
2012-12-0440 min
SEO RockstarsReconsideration Requests; Giving Kids The Online Talk; Behind Bing: Authority BuMatt Cutts talks Reconsideration Requests; Eric Schmidt Tells Parents To Have the Online Talk Before Sex Talk With Kids; Duane Forrester from Bing brings us a new Behind Bing segment on Authority Building. Chris also recaps his experience coming out of SES Chicago 2012.
2012-11-2134 min
SEO RockstarsElection Day Search and Social Trends; Behind Bing: Crawling BasicsElection Day Search and Social Trends, plus the premiere of our Behind Bing segment with the Senior Product Manager for Webmaster Outreach at Bing, Duane Forrester discussing crawling basics.
2012-11-0639 min
SEO RockstarsBeing a Search Authority; Behind Bing Webmaster CenterChris takes us Behind the Scenes of Bing Webmaster Center as we hear from Duane Forrester, Sr. Product Manager with the Bing Webmaster Program. They discuss why social matters so much to the future of search, and how and why you need to be an authority to succeed in search today.
2012-04-2528 min