Shows
INspired INsider Podcast[Top Resource Series] How Great Leaders Build Trust, Teams, and Timeless BrandsJohn Corcoran is the Co-founder of Rise25. Chris Dreyer is the Founder and CEO of Rankings.io. Larry Benet is the CEO and Chief Connector of Larry Benet Agency. Ed O'Keefe is CEO of EOK Media – OfferWingman and Founder of Dentist Profits.AI. Thad Winston is a business connector and consultant at True Scale Marketing. Mark Hiddleson is the Owner of Specialized Storage Solutions. Jason Ciment is the CEO of Get Visible. Nicholas Loise is the Founder of Your Sales Recruiter and Sales Performance Team....
2025-10-161h 44
The Firebelly Social ShowStories Of Innovation and Impact In Food & BeverageDuncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the...
2025-10-0319 minThe Firebelly Social ShowOld School Hits With DuncanDuncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the...
2025-09-1909 minThe Firebelly Social ShowDuncan Alney On Food Revolutions And Social Media MagicDuncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with notable brands such as Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better. In this episode… What makes some food an...
2025-09-0530 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerSocial News from the EDGE | Week of 8.18.2025AI Mode goes global, Google's giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape of web traffic, and the wild world of social media innovation—with plenty of insights from Duncan Alney of Firebelly and the EDGE team. Get the latest on Google's brand-new AI Mode launching in 180 countries (but only in English for now), and why letting AI do the reasoning for you might make us all a little lazier. Plus, referral traffic from ChatGPT is pl...
2025-08-2253 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerSocial News from the EDGE | Week of 5.12.2025CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers. Get the inside scoop on how ChatGPT gobbles up over 80% of AI search traffic (Google, take notes), why Meta's launching a CapCut rival to remix your socials, and how Reddit is scrambling to keep the bots at bay after...
2025-05-1450 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerSocial News from the EDGE | Week of 2.17.2025Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now. Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigans behind Google's latest moves. Did Facebook really...
2025-02-2132 minThe Firebelly Social ShowLeaders Insights: Redefining Food And Beverage IndustryDuncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the...
2025-02-0709 min
Legends Behind the CraftSocial Media Success for Wineries With Duncan Alney of Firebelly MarketingMeet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and commerce converge. Here’s a glimpse of what you’ll learn: Learn about Firebelly Marketing and their expertise Explore the evolution of social media marketing for wineries and learn practical tips on tracking and measuring ROI Explore...
2024-05-1339 min
Pixel Retentive PodcastThe Art of Social Media with Duncan AlneyDuncan Alney is a passionate social media strategist and the founder of Firebelly Marketing, a company at the forefront of social media marketing. His work emphasizes the importance of being real and authentic in digital spaces, encouraging brands to experiment and iterate to find their unique voice. Dive into the essence of social media creativity on the Pixel Retentive Podcast with hosts Carl Cleanthes and Ross Ciuppa, featuring the insightful Duncan Alney. This episode unpacks the secrets behind generating meaningful social media content that resonates. What You'll Learn: Authenticity vs. Polish Agile Content Creation Knowing Your...
2024-03-1837 min
The Anti-Agency Podcast - Stories Of Doing Business DifferentlySocial Media Agency Talk With Duncan AlneyPrepare to be whisked away on a journey through the niche world of food and beverage social media marketing with Duncan Alney, the maestro behind Fire Belly Marketing. Our fascinating discourse unpacks the seismic shift that occurs when an agency hones in on a specialty, changing the very fabric of competition and client dynamics. From the nostalgic days of social media's infancy to the pandemic's tumultuous waves, Duncan lays bare the triumphs and tribulations of catering to a particular palate. If you're toying with the idea of a niche pivot, your blueprint for success could very well be nestled...
2024-02-2545 minThe Firebelly Social Show[Year In Review]Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the...
2023-12-2732 minThe Firebelly Social ShowLaura Silverman: Amplifying The Zero Proof MovementLaura Silverman is the Founder of Zero Proof Nation, one of the only fully comprehensive global resource hubs devoted to non-alcoholic beverage culture. She got sober at 24, and today, she's a mental health advocate passionate about non-alcoholic beverages. As a serial entrepreneur, Laura is also the Founder of Zero Proof Nation, Booze Free in DC, The Sobriety Collective, and LMS Designs. She is a Non-Alcoholic Drinks Industry Advisor at The Spearhead Group, Inc., produces two podcasts, and manages web content for American Purpose. In this episode… It's no secret that many people rely on alcohol to...
2023-09-0838 minThe Firebelly Social ShowVanessa Royle: Complex, Sophisticated Nonalcoholic RTD CocktailsVanessa Royle is the Co-founder of Tilden Cocktails, a brand that makes sophisticated, ready-to-serve nonalcoholic cocktails for the growing wave of consumers looking beyond alcohol. She has previously worked at WE Communications, Cloudflare, Jam.dev, and was a fellow at Harvard Business School and The Capital Network. Vanessa earned her BA in political science from the University of California, Berkeley, and her MBA from Harvard Business School. In this episode… Are you on your sobriety journey? Where can you get a healthy, nonalcoholic beverage you can enjoy at parties? After quitting alcohol, Vanessa Roy...
2023-09-0140 minThe Firebelly Social ShowSid Sharma: Saving The Bay One Kombucha At A TimeSid Sharma is the Founder of Wild Bay Kombucha, a vertically integrated beverage company making kombucha based out of Baltimore, Maryland. Before Wild Bay, he was an Energy Analyst at Resource Energy Systems and an Independent Consultant at The Entrepreneurs EDGE. Sid earned his BA in biochemistry and environmental studies from Case Western Reserve University and a master's in environmental management from Duke University. In this episode… Kombucha is becoming increasingly popular due to its numerous health benefits. This popularity attracts a lot of people to this emerging niche. So, as an aspiring functional beverage en...
2023-08-3029 minThe Firebelly Social ShowRedefining The Value System Of FoodJoni Kindwall-Moore is the Founder and CEO of Snacktivist, a specialty food business that sells baking mixes, specialty flours, and finished cookies made from healthy and sustainable ancient grains. She worked as a nurse before she grew Snacktivist into a full-time business. Joni is an entrepreneur, food systems activist, and ethnobotanist who studies how people use plants for food and medicine. In this episode… Most foods nowadays are processed, causing dietary diseases in many people. So what needs to be done to prevent these diseases from becoming epidemics affecting entire communities? In the las...
2023-08-2533 minThe Firebelly Social ShowMaggie Sadowsky On Elevating Superfood BeansMaggie Sadowsky is the Owner and President of 8 Track Foods, a brand producing premium organic and non-GMO canned beans. She transforms food categories and innovates products with her technical food science background, consumer research insights, and intuitive eye for catching new trends. Maggie has influenced and launched over 100 successful products in the CPG industry. She is a Certified Food Scientist with a BS in food science from The Ohio State University. In this episode… People view beans as just common everyday foodstuffs. Many often relegate them to the button shelf altogether. So can CPG brands po...
2023-08-1830 minThe Firebelly Social ShowJosh Sizemore: Put The Consumer FirstJosh Sizemore is the CEO of Beloit Kombucha Company, a venture-backed kombucha brand with an unusual but unbelievable form factor. He is an entrepreneur with multiple successful ventures, including The CITRUS, EZ-Beverages, and Bleu'print Hospitality. Josh serves on the board and as a C-suite exec of several organizations, including the University of California, Riverside, Lionchase North America, and Create Good Foods. In this episode… Are you in the beverage space and want to create a healthy product? How can you do so without sacrificing the taste? According to Josh Sizemore, while everyone considers kom...
2023-08-1130 minThe Firebelly Social ShowElizabeth Seelye: Helping Your Brand ShineElizabeth Seelye is the Founder and Brand Wayfinder of StarryEyed Strategy, a global consultancy that provides insights, strategy, innovation, and design services to help teams navigate the future with creativity. Elizabeth currently serves on two boards — one focused on reinventing restaurant loyalty and the other on pioneering renewable energy. Additionally, she is the Co-founder of Starryside, a natural food and drink company that encourages children's inventiveness through snack time. In this episode… Are you a CPG brand in search of your North Star? Success in the highly competitive CPG market requires you t...
2023-08-0429 minThe Firebelly Social ShowMark Bitterman On Human ScaleMark Bitterman is the Selmelier and CEO of The Meadow, a company offering a curated selection of artisan salt, chocolate bars, cocktail bitters, fresh-cut flowers, wines and vermouths, and accessories for the kitchen and table. He is also the CEO of Bitterman Salt Co., a salt provider to some of the world's most renowned chefs, bartenders, retailers, and food manufacturers. Mark has written five books, one of which landed a James Beard Award. He consults with Fortune 100 companies, teaches at institutions such as the Smithsonian and the Institute for Culinary Education, and collaborates with leading chefs from J...
2023-07-2835 minThe Firebelly Social ShowCPG: My WayArshad Bahl is the Founder and CEO of Amrita Health Foods, a purpose-driven health food brand on a mission to develop a line of plant-based nutrition products that are vegan, gluten-free, nut-free, dairy-free, soy-free, GMO-free, preservative-free, and cholesterol-free. He is passionate about food manufacturing and has spent 20 years in strategic marketing, finance, and management roles in Fortune 50 companies. Arshad has a BSc in physics, MA in environmental policy, and MBA in marketing and strategy. In this episode… Do you have dietary needs that restrict the foods you consume? Where can you get tasteful nutrient-dense foods tha...
2023-07-2642 minThe Firebelly Social ShowLisa Li: The Power Of TeaLisa Li is the Founder of The Qi, a wellness brand empowering consumers through whole flower tea rituals. After feeling burnt out from working in the demanding fashion industry for 10 years, Lisa took a transformative trip to Shangri-la, where she discovered local rose tea. She launched The Qi after tasting, testing, and sourcing over 100 flowering herbs. Lisa and The Qi have been recognized by Martha Stewart and featured on websites and in publications, including Thrillist and Food & Wine. In this episode… As the owner of a wellness brand, you've likely faced complications when educating consumers about...
2023-07-2144 minThe Firebelly Social ShowIntroducing The Food Innovation Center With Nolan LewinNolan Lewin is the Executive Director of Rutgers Food Innovation Center (FIC), a unique food business incubator and accelerator unit of the Rutgers New Jersey Agricultural Experiment Station. The Center supports established early-stage entrepreneurs and existing food companies from concept to commercialization. Nolan worked as a Plant Manager for numerous food and beverage brands, including LiDestri Food, Beverage and Spirits, Stay Fresh Foods, and Spring Glen Fresh Foods. He has a BA in communication and computer science from Rutgers University. In this episode… Are you a startup in the food and beverage space struggling to do...
2023-07-0734 minThe Firebelly Social ShowSober Curious: NA, Inclusive Beverages: The Sierra Thomas InterviewSierra Thomas is the Founder of Pink Cloud Beverages, a premium non-alcoholic functional hemp beverage with sunshine and a swell of tropical fruit. She is a creative think tank with a marketing mindset and over 15 years of experience in sales and marketing. Sierra excels at new business development, client relationships, and developing high-profile integrated marketing campaigns. Before Pink Cloud, she was a Strategic Sales and Marketing Specialist at Entercom. In this episode… Excessive consumption of alcohol is harmful to your body and mind. So is there a healthier alternative to alcohol? Many people beli...
2023-06-3048 minThe Firebelly Social ShowInclusive, Allergen Free Snacks With Eli BankEli Bank is the Co-founder and COO of Absurd Snacks, a functional trail mix that replaces traditional nuts with crunchy beans. He is a Startup-In-Residence at the University of Richmond, bridging the gap between students and startups by helping other young entrepreneurs take advantage of resources and programs that can maximize their success. Eli graduated from the University of Richmond in 2022 with a BBA in marketing and entrepreneurship. In this episode… Do you love snacking but can't find something healthy to enjoy? Where can you find allergen-free snacks that are ridiculously tasteful? Eli Bank...
2023-06-2831 minThe Firebelly Social ShowF+B Therapy: Revealing The Secrets Behind Successful Coffee BrandsJake Leonti is the CEO of F+B Therapy, a service-driven company in the food and beverage industry with a keen focus on coffee. He is a food and beverage business expert, coffee enthusiast, and leader with experience in project management, international product launch, retail market development, and operations. Jake is the Editor In Chief of CoffeeTalk Magazine, and before F+B Therapy was the Sales Executive of La Colombe Torrefaction. In this episode… Do you wish to start your beverage brand in the coffee space? What do you need to know to thrive in th...
2023-06-2340 minThe Firebelly Social ShowMALK Organics: Nothing To Hide: The Jason Bronstad InterviewJason Bronstad is the CEO of MALK Organics, a premium plant-based milk brand. MALK Organics promotes clean eating by creating products with six or fewer certified organic ingredients. Jason has a lot of experience working with top brands in the consumer packaged goods (CPG) space. He is an expert in specialty brand management, product development, product launches, and brand activation campaigns. In this episode… Are you where you want to be on your health and wellness journey? How can you effectively take care of your body to live a healthy and more meaningful life? ...
2023-06-1629 minThe Firebelly Social ShowFunctional Beverages: Demanding MoreAhmed El Azizi is the CEO of Innoviom, a global innovative food and beverage company that builds on new trends to create healthy and delicious products. Ahmed is an internationally seasoned executive with multicultural experience that spans four continents and several Fortune 500 companies and startups. He is a passionate leader who has built motivated teams and introduced innovative ideas and products. Before heading Innoviom, Ahmed worked in executive leadership roles at popular food and beverage companies, including Pepsi, Coca-Cola, and Henkel. In this episode… Trends in the food and beverage industry usually start with the co...
2023-06-0940 minThe Firebelly Social ShowFunctional Beverages For KidsDoug DuMars is the CEO of Rebellious Beverage Company, known for producing high-quality, organic, pre-brewed green tea infusions. He is also a Board Member and Chief Investment Officer at DAK Global, a capital management company. In addition, Doug has held various leadership roles at The Kraft Heinz Company. He has a BS in finance from Western Michigan University and an MBA from Michigan State University. In this episode… Are you concerned about what your kids drink? Where can you find delicious beverages with health benefits for your children? If something doesn't taste good, kid...
2023-06-0232 minThe Firebelly Social ShowRuth Halpern: Taste With PurposeRuth Halpern is the Chief Executive Officer of CCD Innovation, a women-owned culinary product development company. Driven by strategic vision, trend insights, the creativity of the Chefs' Council, and commercialization expertise, the CCD Innovation team has provided world-class culinary development for 30 years. As the CEO, Ruth leads a team of passionate food and beverage innovators in developing the "craveable" tastes of the future. She has expertise in leading small businesses by bringing her natural creativity to organizational strategy, team leadership, and management. In this episode… Are you a startup desiring to launch a ne...
2023-05-2622 minThe Firebelly Social ShowIce Cream For All: The Situational Entrepreneur: Tim KraussTim Krauss is the Co-founder of Mammoth Creameries, a brand that claims to make the cleanest and best keto ice cream on the planet. He is an experienced senior leader with a demonstrated history of working in the computer software and food and beverage industries. Before Mammoth Creameries, Tim held senior roles in General Mills, EPIC Provisions, and Dell EMC. He has a BBA in international business management from Texas State University. In this episode… Are you an ice cream lover looking to improve your health by eliminating sugar intake? Where can you get better-for-you ice...
2023-05-1952 minThe Firebelly Social ShowDavid Delcourt: Grown A$$ Foods: Umami To The RescueDavid Delcourt is the Co-founder and Chief of Flavor of Seed Ranch Flavor Co., a brand that creates sophisticated flavors to make everyday meals extraordinary. David and his team handpick quality, fresh ingredients and blend, stir, and simmer every sauce to perfection. David is also the Founding Member and Advisor of Hygge Power, a technology firm that provides cost-reduced energy to consumers through integral household battery systems. He also co-founded Siva Cycle and MakeMeSustainable, Inc before his current companies. In this episode… Most healthy foods are not tasty. So how can you add flavor to yo...
2023-05-1240 minThe Firebelly Social ShowFlavor Seed: Mission-Driven SeasoningsAdam Jenkins is the Founder of Flavor Seed, a spice company that provides customers with the freshest, safest, organic, Non-GMO herb and spice blends. He is a sales and operations expert with 15 years of experience, 12 of which were with General Electric. Adam is also the Founder of Rugged Supply, but before Flavor Seed, he was the Vice President of Operations of Theorem Geo Associates. He earned a BS in mechanical engineering from North Carolina State University and an MBA in business from Wake Forest University. In this episode… Nowadays, people who want to stay healthy ar...
2023-05-0539 minThe Firebelly Social ShowRaving Fans. High-Performance BrandsLeo Kasuya is the Director of Strategy and New Ventures in the Irresistible Foods Group's Office of the CEO. Irresistible Foods Group is a family of authentic food and beverage brands beloved by their consumers for their products and shared values. Leo's role is to develop and execute strategic initiatives focused on the enterprise, long-term growth, and success of companies. He is also the Senior Project Leader in King's Hawaiian's Office of the CEO. In this episode… How can you grow your brand's popularity, gain a raving fan base, and develop a household brand name?...
2023-04-2834 minThe Firebelly Social ShowFood Is The Story: Dana HararyDana Harary is the Co-founder and CMO of SoCo Tahini, a partnership between Israelis and Palestinians joined by a mutual love of tahini and a desire to create positive change for communities in conflict. She is an experienced marketing specialist with a track record leading complex projects in various packed food brands and categories. Previously, Dana held management roles at Nestlé, Of Tov, VPG, and more. She earned a bachelor's degree in business, management, marketing, and law from Reichman University. In this episode… Tired of eating plain food and snacks? Where can you find something hea...
2023-04-2633 minThe Firebelly Social ShowSam Abrams And The Conscious SnackerSamantha Abrams is the Co-founder of Emmy's Organics, a mission-driven business creating insanely delicious snacks from premium-quality organic ingredients. Emmy's is a certified B Corporation and offers 100% gluten-free, vegan, and non-GMO treats. Samantha founded the company in 2009 alongside her business and life partner, Ian Gaffney. Together, they've grown the business into a multimillion-dollar, nationally recognized, healthy cookie company that sells in over 10,000 retailers nationwide. In this episode… Nowadays, people are more aware of their health and wellness and are cautious of what they put in their mouths. If you're someone who loves snacking, where can yo...
2023-04-2122 minThe Firebelly Social ShowMillie's Sipping Broth: Simplicity, Taste, And ConvenienceLlance Kezner is the Co-founder of Millie's Sipping Broth, a purpose-driven beverage brand making plant-based broths to support people's daily diet and wellness rituals. He is a food product innovator and multiple award winner of the Specialty Food Association's sofi™ "Silver Outstanding Product," "Gold Outstanding Product of the Year," and "Gold Outstanding Hot Beverage of the Year'' at the Fancy Food Show in New York. Llance is also the Co-founder and Owner of Keep Life Tasty, a brand that reimagines food and beverages to help people deal with stress and anxiety. In this episode… Busy peop...
2023-04-1433 minThe Firebelly Social ShowMaking Personalized Nutrition AccessibleDr. Josh Anthony is the Founder and CEO of Nlumn, a consulting company that helps businesses compete in the personalized nutrition and health marketplace by delivering personalized strategies at scale. Before starting Nlumn, Dr. Anthony was the Founding Chief Science Officer at the personalized nutrition company, Habit. He was also Vice President of Global Research and Development at the Campbell Soup Company, where he was responsible for global nutrition and health strategy. Dr. Anthony has a BS in biological sciences from Carnegie Mellon University, an MS in nutritional sciences from the University of Illinois Urbana-Champaign, a PhD i...
2023-04-0725 minThe Firebelly Social ShowHi And Mighty: Fueled By Nostalgia And LoveDan Fahrner is the Co-founder and CEO of Hi & Mighty, an Indianapolis-based cocktail company and craft spirits distillery. He is also the Founder, Consultant, and Marketer at Big Tempo, a digital advertising agency focused on increasing engagement, leads, and revenue for businesses. Over the years, Dan has gained expertise in digital advertising, coaching C-suite executives, and building sales teams. Jamie Fahrner is the Co-founder and Production Director at Hi & Mighty distillery. Jamie works with the team to ensure processes are implemented successfully and operating efficiently. Inspired by life in the Italian countryside, Jamie and her husband Dan c...
2023-03-3135 minThe Firebelly Social ShowGut Health With David IstierDavid Istier is the Founder and CEO of Gutzy Organic, a purpose-driven organic snack brand. It's the first refrigerated organic prebiotic fiber fruit, veggie, and botanical snack made with a diverse mix of fresh and organic plant-based ingredients that your gut will love. David is an expert in the food and beverage industry in Europe and the US. Before Gutzy, he was the Business Unit Director at Groupe Limagrain, managing the launch in North America of France's biggest industrial baker, Jacquet, and its unique innovation of crustless bread. In this episode… Don't have the...
2023-03-2736 minThe Firebelly Social ShowZero Compromise + Tasty: The Lucky Jack StoryRaymond (Ray) Cole is the CEO of Lucky Jack Coffee, a brand founded to make extraordinary organic cold coffee accessible to everyone. He is a business builder and leader with over 10 years of C-suite experience. Ray specializes in turning businesses into large and thriving organizations. Over the past 20 years, he has transformed business operations and turned challenges into profitable solutions. In this episode… Do you depend on coffee to help you stay alert? Where can you get tasty coffee that's also good for your health? Nowadays, people are keen on what they consume. Tha...
2023-03-1025 minThe Firebelly Social ShowBuilding A Coconut Brand With Positivity And PurposeMarc Sampogna is the Co-founder and Chief Marketing Officer of Once Upon a Coconut, a coconut water beverage brand. His role is to protect and grow the brand at all costs, including steering it in the right direction to connect with customers and engaging in partnerships that fit the brand's positioning in the marketplace. Marc is also the Founder and Managing Partner of Canopy Brand Group, a full-service agency helping brands grow from start-ups to established Fortune 100 and 500 companies. His role is to lead the agency and team by delivering a variety of branding and cross-channel creative m...
2023-03-0334 minThe Firebelly Social ShowRedefining Kombucha and Sparkling Tonic Through Science-Based InnovationJamba Dunn is the Founder and CEO of Rowdy Mermaid Kombucha, a premier breakout kombucha and functional beverage producer based on simple, plant-based ingredients and sustainable manufacturing practices. He started the company in 2013 to exercise his passion for academic research and the art of fermentation. Before Rowdy Mermaid, Jamba was a Worlds and American English Content Designer at Rosetta Stone. He was responsible for designing, writing, editing, and shepherding outward-facing content for a subscription-based readership of tens of thousands. Jamba also has a PhD in media philosophy from The European Graduate School. In this episode…...
2023-02-2435 minThe Firebelly Social ShowDiversity, People, And Experiences: The Michael Schultz InterviewMichael Schultz is the Founder and CEO of Infuse Hospitality, a management and consulting company that works with offices, retail spaces, hotels, and more to create first-class food and beverage amenities. These spaces are fully customizable and range from simple beverage carts all the way up to full-scale restaurants. With 25 years of experience in hospitality, Michael entered the industry at age 12 as a dishwasher before his entrepreneurial drive and creativity ultimately led him to create Infuse. In this episode… Running a business in the food and beverage industry can be tricky because it entails dealing wit...
2023-02-1744 minINspired INsider Podcast[Top Agency Series] Digital Agency Elite Minds Live from ColoradoBrian Cosgrove is the Principal and Chief Data Strategist at BrainDo. BrainDo provides a diverse mix of digital services, including marketing, experience, and partnership. Over Brian's 15-plus-year career in the digital marketing space, he's created innovative strategies for Fortune 500 brands, including Digitas and Razorfish. He also co-founded the digital marketing application at TPG, garnering over $1 million in revenue his freshman year. Susan Brake is the Senior Vice President at Development Counsellors International (DCI), a 60-year leader in marketing destinations. Additionally, DCI specializes in economic development and tourism marketing. Before taking on the Senior Vice President role, Susan...
2022-12-2926 minThe Firebelly Social ShowAwesome Sauce: Don't Need No Stinking SugarRob Garwitz is the Co-founder and CEO of Halo + Cleaver, a company that makes delicious fruit-sweetened, low-sugar sauces and condiments. Halo + Cleaver's products are free of added sugar and naturally sweetened with apples, bananas, and pineapples. Rob is a good-hearted family guy and businessman on a mission to empower current and future generations to live long, healthy, and fulfilled lives. In this episode… Are you struggling to find safe, simple, and savory alternatives to enhance your food? Where can you find sauces and condiments inspired by clean eating? It's a common belief that hea...
2022-11-2529 minThe Firebelly Social ShowHow Dinner Can Change The WorldGregory Vetter is the CEO of Tessemae's, a flavor-forward, organic fresh food company considered to be a leading innovator and disruptor in the clean food movement. As the oldest of the Vetter brothers, Greg launched the brand based on his mom's wildly popular homemade dressing recipe and its potential to create an entirely new clean food category. Greg and his family grew the business to become the #1 organic salad dressing brand in the refrigerated space. Valuing the importance of family and the concept of a wholesome family dinner, he spoke at a TED Talk, "The Dinner Habit — The...
2022-11-1827 minThe Firebelly Social ShowWhy Social Content Makes A Huge DifferenceNeal Stewart is the Director of Marketing at Holland Construction Services, a full-service construction management, general contracting, and design firm guided by the principle of providing its clients with the best possible building experience on every project. He started his career as a Marketing Director at Pabst Brewing Company, where he played a crucial role in developing Pabst Blue Ribbon's rebranding process, resulting in three consecutive years of growth for the first time in more than 20 years. With extensive experience in the alcoholic beverage industry, Neal worked as the Director of Marketing at Flying Dog Brewery, where he...
2022-11-1135 minThe Firebelly Social ShowStorytelling Is The Key To SocialMichael Husain is the Founder of Good Vibes Media, a visual storytelling company specializing in video and animation with high-end writing. The company has earned multiple national awards for its high-quality work, which includes documentaries, events, content marketing initiatives, sales training and motivation, product launch videos, and more. Michael is a winner of multiple National Emmy Awards, a storyteller, writer, producer, and director of hundreds of hours of documentary and non-fiction television, including The Addict's Wake, a feature-length documentary on addiction and recovery. Michael is the Chief Storyteller at Firebelly Marketing, where he leads company efforts in...
2022-11-0424 minThe Firebelly Social ShowWhoa Dough: Healthy Cookie Dough BarsTodd Goldstein is the Founder of Whoa Dough, a line of on-the-go cookie dough bars that are gluten-free, dairy-free, egg-free, plant-based, kosher, non-GMO, and vegan. Having been diagnosed with severe gluten allergies along with his three boys, Todd founded Whoa Dough to create cookie doughs they could enjoy. As an entrepreneur, investor, and advocate for intellectual property rights, Todd has co-founded several start-ups, including Pure Foods, LaunchHouse, and Mensch Capital. He has been featured in Crain's Cleveland Business "Forty Under 40," "Who's Who: 150 Names to Know in Cleveland," and has been recognized as a "Rising Star" in business by Smart...
2022-10-2804 minThe Firebelly Social ShowQuevos: High-Protein, Low-Carb Chips From Egg WhitesZack Schreier is the Co-founder of Quevos, which produces high-protein, low-carb chips made from egg whites. Diagnosed with Type 1 diabetes at age 11, Zack needed a shot of insulin to enjoy a bag of chips — which then inspired him to create these healthy snacks. Zack is a Shark Tank entrepreneur and the CEO of Lifestacks, a brand on a mission to support intermittent fasters in their daily pursuit of health and performance. In this episode… Nearly all of the tastiest snacks are unhealthy…and healthier snacks are usually bland and tasteless. As a lover of snacks, where...
2022-10-2104 minThe Firebelly Social ShowThink Jerky: A Healthy, Delicious, And Celebrity Chef-Crafted JerkyJeremy Klein is the Director of Sales at Think Jerky, the first-ever line of celebrity chef-crafted jerky made by different Michelin Star and James Beard award-winning chefs. He was the Founder and CEO of TableSavvy, a real-time reservation platform helping restaurants fill last-minute available tables for the night while giving spontaneous consumers 30% off to fill these tables. Jeremy was also a Business Development Associate for Morgan Stanley, where he traded equities and derivatives for institutional clients, focusing on CTA's, hedge funds, and mutual funds. In this episode… Most jerky products are full of sugar and no...
2022-10-1410 minThe Firebelly Social ShowP-nuff Crunch: A Crunchy, Healthy, And Delicious SnackDr. Juan Salinas is the Founder and CEO of P-nuff Crunch, a delicious and unique bean-based peanut puff. Their products feature the power of peanut protein and the addicting sweet and salty roasted peanut taste that obtained an investment from Mark Cuban. Dr. Salinas has a PhD in food science, a master's in sports nutrition, and a master's in entrepreneurial and small business operations. He's also a former professional natural bodybuilder and competitive swimmer. In this episode… Are you an active person that craves crunchy snacks? Where can you get healthy, nutritious snacks to satisfy yo...
2022-10-0705 minThe Firebelly Social ShowTastelli: A Zero Sugar And Healthy Vegan Jelly SnackJet Cessant is the Co-founder and CMO of Tastelli, a 10-calorie, zero sugar, vegan jelly with collagen, antioxidants, and vitamins. He graduated from the University of Miami with a bachelor's in international finance and marketing and received a master's in business with a focus on marketing from Northwestern's Kellogg School of Management. Jet is passionate about marketing, innovation, consumer insights, and content creation. Currently, he's also the Product Marketing Manager of Shopping at Pinterest. In this episode… Are you a snack person but struggle to find healthy and affordable snacks? Where can you get...
2022-09-3006 minThe Firebelly Social ShowOver Easy: A Delicious, Convenient, And Healthy Breakfast BrandKyle Maggard is the Founder and CEO of Over Easy, a brand that makes delicious, convenient, and healthy breakfast food. He is a father, husband, former athlete, and an Army veteran. Being a breakfast lover, Kyle is on a mission to give other breakfast lovers the morning they deserve. In this episode… Are you a breakfast lover? Where can you get the breakfast food that helps you feel healthy and confident every morning? Your breakfast determines the kind of day you will have, but finding a delicious, quick, and healthy breakfast has never bee...
2022-09-2307 minThe Firebelly Social ShowSwums Candy: A Fresh, Tasty New Gummy BrandMarinés Romo is the Co-founder of Three Siblings Co., a family-owned US company developing and introducing the Gummy Brand, Swums. She founded the company with her two brothers. What drives Marinés and her brothers is their passion and desire to introduce a fun and fresh new candy brand to the confectionery industry. In this episode… Are you craving sour, sweet, fruity, and chewy candy? There's a brand new company innovating in the candy space. Marinés Romo and her brothers created Swums Candy, a fresh new gummy brand with sour, sweet, and fr...
2022-09-1605 minThe Firebelly Social ShowHealthy Snacking With WalnutsTony Varni is the Vice President of Sales and Marketing at Nutty Gourmet, a brand of gourmet roasted in-season walnuts and nut butter that produces a vibrant, lively bunch of bold flavors that will satisfy your nut cravings and step up your entertainment. Tony has experience in overall operations with a demonstrated history of working in the food production industry. He is a Northern California walnut grower who is skilled in company leadership, the food and beverage industry, brand development, product design, consumer products, innovative packaging, government affairs, sales, and marketing. In this episode… Do yo...
2022-09-0908 minThe Firebelly Social ShowMr. Donair: Quality Meat Products You Can TrustAaron Tingley is the Co-owner and International Business Development Manager at Tony's Meats, a family-owned meat-processing plant committed to supplying customers with premium fresh and processed meat products. The company holds the rights to the Mr. Donair brand and believes it is on track toward sustained national distribution. Aaron is an experienced national sales manager with a demonstrated history of working in the food production industry. He has skills in sales management, business development, negotiation, product development, food and beverage, budgeting, and business planning. In this episode… People should be mindful of the meat products th...
2022-09-0203 minThe Firebelly Social ShowCelebrating Life's Small Wins With Better-For-You GummiesMichael (Mike) McDonald is the Co-founder of Small Wins, a company that produces amazing, delicious, and better-for-you gummies that help you celebrate your small wins. He is also the President and CEO of Dr. John's Healthy Sweets, a candy company that set out to create the healthiest candies. Mike has a desire to bring a better-tasting, sugar-free, all-around healthier candy to the market. In this episode… Are you guilty of having a sweet tooth or treating your kids to something sweet? Are there healthy options to satisfy this urge? There are sensible and tas...
2022-08-2604 minThe Firebelly Social ShowFrom Cocoa Pod To Simply Better ChocolateWade Pugh is the Founder and Chief Growth Officer at ChocXO, a company that makes premium dark chocolate with natural, simple ingredients. Wade is also a Founder and Partner in Chewters Chocolates, a specialty chocolate manufacturer located on Annacis Island. As a chocolatier, Wade has spent years seeking out the foundation of great chocolate, developing recipes using unique, fine flavor cocoa beans that are naturally nutty, fruity, and less bitter than more traditional beans. Rob Greenhow is the Head Chocolatier at ChocXO. Prior to this, Rob was also a chocolatier at Chewter's Chocolates and Purdys Chocolatier. He...
2022-08-1909 minThe Firebelly Social ShowRunning A Sweet, Sour, And Spicy Candy CompanyVicken Kejejian and Shant Reganyan are the Co-founders of Chili Chews, a gourmet candy company taking your taste buds on a rollercoaster with their sweet, sour, and spicy candies. Shant and Vicken formed a lifelong bond over their love for food and culture, enriched in their hometown of San Fernando Valley. They always had a love affair with candy, but no matter where they searched, they could not find the perfect balance of sweet and spicy candy, forcing them to develop their own at home. In this episode… Where can you find a perfect balance of...
2022-08-1206 minThe Firebelly Social ShowDiabetic-Friendly Keto Chocolate That Doesn't Actually SuckNick Moore is the Marketing Manager at Keech, and Caleb and Mackay Keech are the Founders. Keech produces diabetic-friendly, keto-friendly, all-natural chocolate. They offer the only sugar-free chocolate in existence that doesn't contain any type of preservative. The team at Keech cares deeply about the ingredients they use, undertaking a bean-to-bar approach that produces life-changing good chocolate. In this episode… Everyone's a little guilty of having a sweet tooth. So, how do you satisfy this craving if you're watching your health or can't have sugar? The health and safety of consumers should be at...
2022-08-0505 minThe Firebelly Social ShowBringing African Flavors Across The WorldMariam Raji is the Founder and CEO of Green Sahara, which is on a mission to bring the delicious flavors from the African continent to the wider community of food lovers. Mariam is from Lagos, Nigeria, but when she moved to Oklahoma, she missed the foods and flavors of home. On a mission to satisfy her love for African foods and flavors, she created Green Sahara, which offers chips and spices with flavors from east, west, and north Africa. In this episode… Where can you get chips and spice blends that offer uniquely delicious flavors fr...
2022-07-2904 minThe Firebelly Social ShowHow One Chocolate Company Is Tackling Health IssuesChris Peruzzi is the COO and Founder of The Functional Chocolate Company. The Functional Chocolate Company produces chocolate with thoughtful formulations featuring carefully selected botanicals paired with clinically researched ingredients to tastefully address everyday health realities. By pairing his decades of natural product knowledge with decadent chocolate, Chris created the first functional chocolates as a fun, effective way to care for his kids' everyday health realities — including his daughter's debilitating PMS symptoms and son's stress and anxiety. In this episode… Are you a chocolate lover? Did you know that it can be a sweet solution to y...
2022-07-2505 minThe Firebelly Social ShowTips For Running A Healthy Fairtrade CompanyThierry Noesen is the Founder and CEO of Belvas, an artisan chocolate factory located in the South of Belgium with a strong belief in organic agriculture and fair trade. Thierry started Belvas as the first Fairtrade chocolate manufacturer in northern Europe. Belvas has consistently opted for sustainability and has specialized in organic chocolate, working with a number of cooperative partners in Peru, Ecuador, and Santo Domingo to guarantee a fully traceable supply chain from the producer to the consumer. In addition to the company's Fairtrade certifications, they are proud to make authentic chocolates with no coloring, no preservatives, and...
2022-07-2205 minThe Firebelly Social ShowAn Entrepreneur's Journey In The Superfoods SpaceCindy Poiesz is the Founder of Supernola, award-winning superfood clusters that are a whole food alternative to energy bars. Supernola clusters have uniquely delicious flavors powered by exotic superfoods. Cindy is the CEO of EVOLVE Brands, a manufacturer of mindful foods with its two organic and plant-based snack brands, Supernola and Gorilly Goods. Cindy is a former energy banker seeking to realign the way we snack by focusing equally on health and taste. Cindy's mission is to make the healthy choice the easy choice. In this episode… What's the secret behind developing healthy products that ta...
2022-07-1805 minThe Firebelly Social ShowThe Best Beef Jerky AroundWayne Johnson is the Co-founder of America's Best Beef Jerky, a company that produces the best beef jerky from authentic American Akaushi beef. Wayne grew up in Nebraska on a farm raising crops and cattle of various types, mainly Angus, as did his parents and grandparents. Wayne got married to Michelle Johnson, with whom he continued their farming traditions in Nebraska and produced the best quality beef they possibly could. In this episode… Have you ever had high-quality, healthy, flavorful, clean, and fresh meat? How do you make good business out of it? For...
2022-07-1506 minThe Firebelly Social ShowThe Secret Behind The Best Yeast-Raised DonutsWil Torres is the Assistant to the Golden Dough Foods team. Golden Dough Foods is the manufacturer and product developer behind the #1 yeast-raised donut in the conventional and Hispanic packaged sweet goods category. Wil is an ambitious and resourceful professional who powers ideas to market. Through years of hands-on experience, Wil has refined his skills, made the connections, and built the relationships needed to scale his businesses and help other CPG companies succeed. In this episode… Donuts aren't exactly a new invention. So, how do you continuously deliver new flavors and offerings, underpinned by key co...
2022-07-0807 minThe Firebelly Social ShowRunning A Healthy, Successful Candy Alternative BrandBenjamin Bartley is the Founder of Chum Fruit Bites, a healthy, 100%-fruit snack brand whose mission is to deliver a more healthy alternative to consumers in the confectionery category and do good for the planet. Annoyed by his kids' sugary snacks — his youngest lost his back tooth to decay — Benjamin was driven to develop a candy alternative that was good for you while allowing his kids to enjoy their sweet snacks and get their daily dose of fruit. Benjamin's passion for shark conservation led him to position the brand to protect endangered species by donating 15% of profits to WildAid.
2022-07-0109 minThe Firebelly Social ShowBuilding A Market For A Cider Brand: The Andrea Homoya InterviewAndrea Homoya is the Founder and CEO of Ash & Elm Cider Co., which makes complex and balanced ciders that are never from concentrate and are naturally gluten-free. With a background in sales, consulting, and management, Andrea handles the day-to-day operations of Ash & Elm Cider Co. Andrea is particularly interested in growing the brand presence through distribution and sales strategies, along with coordinating all of the moving parts of a small business. Andrea grew up all over the world, spending her youth in Tanzania, California, and Singapore before settling in Indianapolis. She enjoys trail runs, cooking, reading, and t...
2022-06-2439 minThe Firebelly Social ShowRedefining Frozen Foods With Junea RochaJunea Rocha is the Co-founder and Chief Marketing Officer at Brazi Bites, a frozen foods better-for-your brand on a mission to spread joyful moments through delicious creations. Junea and her husband Cameron made the first batch of Brazilian cheese bread at home in 2009. Each bite brought a flood of nostalgia to Junea, which sparked an idea to share it with everyone. In 2015, Junea and Cameron pitched Brazi Bites on ABC's Shark Tank and the Sharks fell in love, making it a must-have in grocery store freezer aisles across the country. In this episode… How does a...
2022-06-1742 minThe Firebelly Social ShowThe Future Of Coffee, Sustainability Stories, And Emily McIntyreEmily Mclntyre is the Founder and CEO of Catalyst Trade, a coffee importing company working to revolutionize the way coffee is traded. Since 2008, Emily has founded multiple coffee businesses. She created the world's first coffee marketing system and has consulted in nearly every aspect of the coffee supply chain. Emily is a licensed Q Arabica Grader, Director of the US chapter of International Women's Coffee Alliance, and an Entrepreneurs' Organization member. She's also a martial artist, a pro nonfiction writer, and a creator of speculative fiction. In this episode… Are you struggling to run...
2022-03-1121 minThe Firebelly Social ShowInfluence 2022 With Jason FallsJason Falls is a leading digital strategist, author of three books, speaker, and thinker in the digital and social media marketing industry. He is the Senior Influence Strategist at Cornett, a company that is keenly focused on the reinvention of advertising creative to drive engaging social content and measurable results. Jason is also the Executive Producer at the Marketing Podcast Network, a company that manages a network of marketing-related podcasts that offer targeted podcast advertising opportunities to brands wishing to reach business marketers. In this episode… Social media is becoming the new norm in the wor...
2022-03-0438 minThe Firebelly Social ShowThe Importance Of Beautiful ThinkingCarolyn Hadlock is the Principal and Executive Creative Director at Young & Laramore, an independent creative agency located in Indianapolis. She founded The Beautiful Thinkers Project, a podcast where she sits down with founders, leaders, creators, leaders, and visionaries across industries and disciplines to learn more about how they imagine and produce ideas and explore what makes beautiful thinking. In this episode… Do you have what it takes to be considered a beautiful thinker? How can you grow to become one? If you want to be successful, it helps to become a beautiful thinker. But...
2022-01-0731 minThe Firebelly Social ShowThe Right Food Choices with Kaitlin MogentaleKaitlin Mogentale is the Founder and CEO of Pulp Pantry, a progressive health food enterprise. Kaitlin is a self-proclaimed food waste warrior who's deeply passionate about the impact food has on personal health and wellbeing, as well as sustainability and community. Pulp Pantry was formed out of an opportunity to combine Kaitlin's interests in sustainability, health, wellness, and bringing greater access to nutritious foods in easy to reach categories. Pulp Pantry's focus is on creating vegetable-based and fiber-rich upgrades of junk food favorites. In this episode… The US wastes up to 40% of the annual food su...
2021-12-3129 minThe Firebelly Social ShowSimplicity, White Space, And ReawakeningDustin Finkel is the CEO of Awakened Foods. Awakened Foods is one of the highest growth and most innovative better-for-you food companies in the US that brings established brands — Ka-Pop!, Bubba's, and Awakened Foods Crafters — under one roof. Dustin has an array of industry experience targeting value-conscious, mass, and high-end customers through the numerous categories that he has worked for In this episode… Natural food brands are struggling to be the most innovative better-for-you food companies. However, Dustin Finkel knows that there are proven ways to make your brand stand out. What are his strategies? ...
2021-12-2433 min
Gain TractionEstablishing Credibility Through Social MediaDuncan Alney is the Founder and CEO of Firebelly Marketing, a social media marketing agency that makes brands more likable and profitable. Duncan juggles the roles of catalyst, program overseer, problem solver, and strategist within the organization. He also hosts The Firebelly Social Show, which features food and beverage brands on a mission to make the world better, and he’s a member of the Digital Agency Elite (Agency Owner Mastermind). In his free time, Duncan enjoys spending time with his son, playing vinyl on vintage stereo equipment, amateur DJing, cooking, and sipping on Italian-style espresso drinks. ...
2021-12-2228 minThe Firebelly Social ShowChanging The World With Second Chance EmploymentRob Perez is the Founder of DV8 Kitchen, a social enterprise restaurant and bakery. DV8 Kitchen is focused on hiring and training people in recovery from drugs and alcohol addiction in order to give them a second chance. Rob believes the world can change for the better if other employees understand the importance of hiring at least one-second chance employee. He teaches how to hire, motivate, and retain second chance employees without wasting your time or money, all while having a higher purpose at work. In this episode… Many people do not have enough time in...
2021-12-1723 minThe Firebelly Social ShowHell Bent On Great WhiskeyBlake Jones is the Co-founder and President of West Fork Whiskey Co., a whiskey distillery founded in 2014. They are based in Indianapolis, IN, and their goal is to create high-quality, affordable whiskeys that taste great. Their products are 100% Indiana from grain to glass. Blake comes from a finance and banking background having worked for Huntington National Bank and First Person Advisors. He holds a BS from Indiana University Bloomington and an MBA from Butler University. In this episode… What makes your company's products unique? Is it the packaging or the ingredients used? For Bla...
2021-12-1033 minThe Firebelly Social ShowYear in Review: Lessons Learned from Mission-Driven Food & Beverage BrandsDuncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands. Duncan is also the host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better. In this episode… Over the last ye...
2021-11-2631 minThe Firebelly Social ShowWhy Google Ads STILL MatterJim Hammerel is the Founder and CEO of Xtropy Web Marketing, a full-funnel Google agency and Certified Google Premier Partner. They support both agencies and advertisers with Google ad expertise across dozens of verticals and industries. Xtropy assists organizations by engaging their customers and prospects using cost-efficient, full-funnel Google ad campaigns to generate awareness, sales, and leads. Jim lives in Jackson, Wyoming with his two daughters and loves skiing and being outdoors. In this episode… How often do you use Google ads to market and create more awareness for your brand? Do you know how eff...
2021-11-1931 minINspired INsider Podcast[Top Agency Series] Expanding Your Brand Impact Through Social With Duncan Alney of Firebelly MarketingDuncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands. Duncan is also the Host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better. In this episode… Social media can ex...
2021-11-1147 minThe Firebelly Social ShowStrategies For Optimizing Social Media Channels With Duncan Alney And Dr. Jeremy WeiszDuncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands. Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and...
2021-11-0546 min
Fixing Incentives PodcastHow To Strengthen Your Social Media Marketing Approach With Duncan Alney of Firebelly MarketingDuncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with companies such as Netflix and Fiji Water, and many more. Duncan is also the host of the Firebelly Social Show Podcast, where he interviews leaders of mission-driven food and beverage brands. He is a member of Jason Swenk’s Digital Agency Elite (also known as Agency Owner Mastermind) to...
2021-09-1519 minThe Firebelly Social ShowDisrupting The Wine Space: Living The Dream With Just Enough Wines Founder Jessica HershfieldJessica Hershfield is the Founder and CEO of Just Enough Wines, a brand that sells premium, great-tasting wine in the convenience of a can. The cans provide a glass and a half worth of quality wine. Before founding Just Enough Wines, Jessica was the Senior Product Manager at Lime and Product Operations Manager - Pricing and Fares at Uber. She holds a Bachelor of Arts in Human Biology and Global Public Health from Stanford University. In this episode… There are many benefits — and challenges — associated with entrepreneurship. The journey of building a successful brand r...
2021-08-2726 minThe Firebelly Social ShowMonetizing Social Media, TikTok, And The Best Rapper EverMarty McDonald is the Co-founder and CEO of Bad Rhino Inc., a full-service social media marketing and digital agency that was founded in 2011. Bad Rhino was recognized as a top social media marketing agency in 2016 and 2017 by the research firm, Clutch. Marty leads the day-to-day strategy of Bad Rhino's operations and sales processes, as well as its client strategies for craft beer, e-commerce, and golf brands. Marty is also the author of Great Beer Is Not Enough: How Social Media Can Create Raving Fans & Increase Consumer Demand and the host of the Taps and Tees podcast.
2021-08-2040 minThe Firebelly Social ShowCreating Smart Products, Niches, & #FounderlifeChristina Appleton is the Founder of Appleton Consulting and VP of Marketing at Karma Nuts. She is a strategic marketer with a strong background in analytics and operations, having worked as Senior Director of Purchasing & Merchandising at Thrive Market, Director of Business Development at Laurel & Wolf, VP of Operations, Sales & Marketing at Purple Health, and Marketing Manager at Fox Networks Group. Christina is a fourth generation grocer. Her family started a store in Michigan called Appleton Market, which she now runs. She holds an MBA from Harvard Business School and a BA from Northwestern University. ...
2021-08-0630 min
The Firebelly Social ShowFlavor Profile Analysis: How Outside In Thinking Wins The DaySteve Hershberger is a Consultant at Westminster Innovation Group. He is a subject matter expert in the areas of customer engagement, loyalty, and innovation. He is also a recognized expert in developing high-performance intelligence and analytics initiatives. Steve was a Charter Member of WOMMA (the Word of Mouth Marketing Association, now the ANA) and a member of the Board of Directors for The Global Forum for Online Data and Measurement. Steve is the recipient of both the Red Herring Top 100 North America Award and the Red Herring Top 100 Global Award, and he’s listed as Inventor on te...
2021-07-3047 minThe Firebelly Social ShowGrowing A Beverage BrandSid Sheth is the Founder and CEO of Trillium Beverages, the company behind the viral brand, Thirsty Fox. A stickler for detail, Sid brings with him an engineering and systems mindset and tries to put all of his experience to use. His love for everything food and drink is what led him to launch Trillium. With previous experience working at Amazon, LÓreal, and Clariant Chemicals, Sid has a wide variety of experience across business functions and markets. He holds a B.S in Chemical Engineering from Purdue University and an M.B.A from the University of...
2021-07-0948 minThe Firebelly Social ShowAimy Steadman On Being The FutureAimy Steadman is the Co-founder and COO of Future/Proof, the creators of BeatBox Beverages. Future/Proof is a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. It was recently named one of Inc. Magazine's Top 5000 Fast-Growing Privately Owned Companies in America. Aimy is a founding board member and 2021 Board President of the emerging CPG group, Naturally Austin. She has received a handful of notable national and global accolades, most recently Austin Chamber's A-List 2020 in addition to being featured in a recent book titled The Immigrant Hustle.
2021-07-0234 minThe Firebelly Social ShowDiana Fryc On The Important ThingsDiana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo. Retail Voodoo is an agency that helps marketers, founders, executives, and investors in the food, beverage, wellness, and fitness industries develop new brands, restore growth to declining brands, and accelerate established brands. Diana has over 20 years of sales and marketing expertise with a demonstrated history of working with CPG brands in food, beverage, wellness, and fitness. In addition, she's skilled in marketing management, negotiation, sales, and customer relationship management. In this episode… In life, we often get caught up with all th...
2021-06-2537 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesShould You Burn the Boat In Order To Achieve Agency Success?Duncan Alney made the decision to focus his agency on social media back in the late 2000s when MySpace was still a thing. Now he's running a 7-figure agency and is has niched it down even further. As founder and CEO of Firebelly, Duncan juggles the roles of catalyst, program overseer, problem solver, and strategist within the organization. Today he joins us to talk about how he accelerated his social media agency, the benefits of letting go of your fears, and why you have to let go of your ego to reach the next level. 3 Golden Nuggets Letting...
2021-06-2332 minThe Firebelly Social ShowSocial Impact by Design (And Wine)Brandon Hall is the Co-founder and the Chief Branding Officer of ONEHOPE Wine, a state-of-the-art flagship winery in the heart of Napa Valley. Brandon is responsible for the winery's overall brand strategy, business development, and strategic partnerships. He and seven other co-founders launched the brand out of the trunk of their cars in 2007. Brandon has been helping to transform the company into one of the fastest-growing independent wine brands and one of the top DTC wine brands in the United States. In this episode… Many companies have different give-back programs as their way of trying to...
2021-06-1830 minThe Firebelly Social ShowDemystifying Conversion-First ThinkingAlexander Svensson is the Director of Optimization at SiteTuners. At SiteTuners, Alexander helps improve conversion rates via best-practices redesigns and landing page testing for over 1,500 companies, including Google, Nestle, Intuit, Paychex, eHarmony, Canon, Symantec, AutoDesk, and Rhapsody. In addition to his conversion rate optimization skills, Alexander maintains a robust knowledge of SEO, PPC, and social media. His well-rounded skill set enables him to optimize messaging from the source all the way through to the final conversion. In this episode… Your website is your digital grocery store where you hope visitors come to, walk do...
2021-06-1140 minThe Firebelly Social ShowDo You Have Fire in Your Belly?Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more. In this episode… What's the big business goal that's been keeping you up at night? Maybe it's been on your mind so much you're beginning to doubt that you can crush it. Well, here's some good news: yes, you ca...
2021-05-1437 minThe Firebelly Social ShowSocial Media Marketing Best Practices For Beverage BrandsDuncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more. Chad Richards is the Vice President of Firebelly Marketing and a Short Awards honoree. He has led the initiative to oversee all clientele programs and has been guiding his team in the right direction with client-centered research and development. Chad's transition f...
2021-02-1829 minThe Firebelly Social ShowBringing Goodness Full Circle On A Cashew Brand's Social Media ChannelsDuncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more. Chad Richards is the Vice President of Firebelly Marketing and a Short Awards honoree. He has led the initiative to oversee all clientele programs and has been guiding his team in the right direction with client-centered research and development. Chad's transition f...
2021-02-1721 minThe Firebelly Social ShowResurrecting a BrandDuncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more. Chad Richards is the Vice President of Firebelly Marketing and a Short Awards honoree. He has led the initiative to oversee all clientele programs and has been guiding his team in the right direction with client-centered research and development. Chad's transition f...
2021-02-0421 min