Shows
From Ready to Empowered by Ephilium.AISpecial Episode 5: Futureproofing Your PeopleKeywordsFuture-proofing, workforce, AI, skills, employee engagement, technology, adaptation, innovation, collaboration, resilienceSummaryIn this episode, Duncan Potter discusses the importance of future-proofing the workforce in the age of AI. He emphasizes that true future-proofing lies in developing people's skills, mindsets, and adaptability rather than just focusing on technology. The conversation covers essential skills for the future, the evolution of roles, and the importance of building trust and engagement among employees as they navigate the integration of AI into their work.TakeawaysFuture-proofing is about people, not just technology.Skills...
2025-04-2508 minFrom Ready to Empowered by Ephilium.AISpecial Episode 3: Humans-In-The-Loop (HITL)keywordsAI, Human in the Loop, HITL, collaboration, design, automation, trust, user experience, technology, leadershipsummaryIn this episode, Duncan Potter discusses the importance of designing AI systems with a human in the loop (HITL) approach. He shares real-world examples where HITL has been successfully implemented, emphasizing the need for collaboration between humans and AI rather than control. The episode outlines a framework called the three Rs of HITL: Review, Refine, and Reject, which helps integrate human judgment into AI processes. The conversation concludes with a call to action for leaders to design systems that empower people as partners in the AI...
2025-04-2507 minFrom Ready to Empowered by Ephilium.AISpecial Episode 2: Shadow AIKeywordsShadow AI, AI tools, data privacy, compliance, brand voice, generative AI, employee engagement, AI strategy, risk management, responsible AISummaryIn this episode, Duncan Potter discusses the concept of Shadow AI, which refers to the unofficial use of AI tools by employees within organizations. He highlights the prevalence of Shadow AI, its potential risks, and the opportunities it presents for businesses. The conversation emphasizes the importance of understanding and managing Shadow AI through employee engagement, risk assessment, and the establishment of responsible AI usage policies.TakeawaysShadow AI is...
2025-04-2507 minFrom Ready to Empowered by Ephilium.AISpecial Episode 4: Multimodal AIKeywordsmultimodal AI, AI advancements, business opportunities, AI applications, technology trends, AI challenges, future of AI, AI models, AI in business, AI integrationSummaryIn this episode of 'From Ready to Empowered', Duncan Potter explores the concept of multimodal AI, explaining its significance, applications, and challenges. He discusses how multimodal AI integrates various types of data inputs, enhancing efficiency in business processes. The conversation also addresses potential pitfalls and the future of AI technology, emphasizing the importance of intentional integration and human involvement.TakeawaysMultimodal AI integrates multiple types of...
2025-04-2508 minFrom Ready to Empowered by Ephilium.AISpecial Episode 1: Agentic AIKeywordsAgentic AI, AI models, automation, governance, business applications, technology, future of AI, decision-making, AI strategy, customer experienceSummaryIn this episode of 'From Ready to Empowered', Duncan Potter explores the emerging field of agentic AI, which refers to systems capable of taking initiative and making decisions. He discusses how these models are built on foundation models like GPT-4 and how they can be applied in various business contexts, such as customer service and marketing. The conversation also delves into the importance of governance in agentic systems, outlining key principles for ensuring their...
2025-04-2508 minFrom Ready to Empowered by Ephilium.AIEpisode 10: Preparing Your PeopleKeywordsAI adoption, workforce preparation, cultural change, trust, training, engagement, leadership, technology, AI tools, organizational changeSummaryIn this episode of 'From Ready to Empowered', Duncan Potter discusses the critical role of people in the successful adoption of AI within organizations. He emphasizes that AI is not merely a technological shift but a cultural one that requires emotional, practical, and professional preparation of the workforce. The conversation highlights the importance of clarity, safety, and agency in engaging employees with AI tools, as well as the need for tailored training and leadership support to...
2025-04-2507 minFrom Ready to Empowered by Ephilium.AIEpisode 9: Which Tools Should We UseKeywordsAI tools, build vs buy, AI marketplace, implementation partners, decision-making framework, AI strategySummaryIn this episode of 'Ready to Empowered', Duncan Potter discusses the complexities of selecting AI tools and partners for organizations. He emphasizes the importance of evaluating whether to build custom solutions or buy off-the-shelf tools, considering factors like platform fit, data architecture, and user needs. The conversation also highlights the significance of choosing the right partners who can enhance capabilities rather than create dependencies. Finally, Potter introduces a decision-making framework to help organizations navigate the AI landscape effectively.
2025-04-2507 minFrom Ready to Empowered by Ephilium.AIEpisode 8: Data ReadinessKeywordsData readiness, AI, data quality, data accessibility, data alignment, data availability, AI strategy, data management, data assessment, AI adoptionSummaryIn this episode of 'From Ready to Empowered', Duncan Potter discusses the critical importance of data readiness in AI initiatives. He emphasizes that without a solid data foundation, even the best AI strategies will fail. The conversation covers the four key dimensions of data readiness: availability, accessibility, quality, and alignment, providing insights into how organizations can assess and improve their data practices. Real-world examples illustrate the challenges and solutions in achieving data...
2025-04-2507 minFrom Ready to Empowered by Ephilium.AIEpisode 7: Practical Examples - Technology Manufacturing and Retail Tech ProvidersKeywordsAI, technology manufacturing, retail technology, product development, supply chain, customer experience, predictive maintenance, generative AI, NLP, data readinessSummaryIn this episode, Duncan Potter explores the transformative role of AI in technology manufacturing and retail. The discussion is anchored in real-world applications across product development, supply chain, operations, and customer experience. Key insights include how AI can enhance innovation speed, improve supply chain forecasting, optimize manufacturing processes, and elevate customer support. The episode emphasizes the importance of aligning AI solutions with specific business needs and highlights the necessity of data readiness for...
2025-04-2507 minFrom Ready to Empowered by Ephilium.AIEpisode 6: Practical Examples - AI in BroadbandKeywordsAI, broadband, network monitoring, fault prediction, field service optimization, customer service, strategic planning, demand forecasting, integration, operational efficiencySummaryIn this episode of 'From Ready to Empowered', Duncan Potter discusses the transformative role of AI in broadband operations. He explores four critical areas where AI is making a significant impact: network monitoring and fault prediction, field service optimization, customer service enhancement, and strategic planning. The conversation emphasizes the importance of integration and human-centered design in AI solutions, highlighting real-world use cases and the potential for operational efficiency and improved customer satisfaction.
2025-04-2508 minFrom Ready to Empowered by Ephilium.AIEpisode 5: The AI Adoption RoadmapKeywordsAI roadmap, leadership alignment, AI training, use case identification, AI implementation, AI strategy, AI transformation, business leaders, AI adoption, AI capabilitySummaryIn this episode of 'From Ready to Empowered', Duncan Potter discusses the critical phases of creating an AI roadmap for organizations. He emphasizes the importance of leadership alignment, training, identification of use cases, and the implementation of AI solutions to ensure sustainable and scalable AI transformation.TakeawaysThe AI roadmap is essential for organizations to implement AI effectively.Leadership alignment is crucial for a coherent AI strategy...
2025-04-1309 minFrom Ready to Empowered by Ephilium.AIEpisode 4: Your AI VisionKeywordsAI vision, organizational strategy, AI adoption, leadership, technology, business growth, human-centered AI, vision workshops, strategic tool, AI roadmapSummaryIn this episode, Duncan Potter discusses the critical importance of having a clear AI vision for organizations. He emphasizes that successful AI implementation starts with intent rather than tools, and outlines the key components of a strong AI vision. Potter also shares insights on facilitating vision workshops to align teams and create a shared understanding of AI's role in the business.TakeawaysA clear AI vision is essential for organizational...
2025-04-1308 minFrom Ready to Empowered by Ephilium.AIEpisode 3: Real World ExamplesKeywordsAI, business capability, churn reduction, supply chain, customer support, installation quality, generative AI, predictive modeling, workflow integration, case studiesSummaryIn this episode of 'From Ready to Empowered', Duncan Potter discusses real-world applications of AI in various industries, focusing on four case studies that illustrate how AI can solve specific business challenges. The conversation emphasizes the importance of integrating AI into existing workflows, co-designing solutions with users, and the need for context in AI applications. Key lessons learned from these projects highlight the significance of clear problem identification and user involvement in...
2025-04-1308 minFrom Ready to Empowered by Ephilium.AIEpisode 2: Navigating the AI LandscapeKeywordsAI landscape, predictive AI, generative AI, natural language processing, computer vision, reinforcement learning, business applications, AI strategy, technology tools, AI readinessSummaryIn this episode, Duncan Potter explores the complex AI landscape, breaking down various categories of AI technologies such as predictive AI, generative AI, natural language processing, computer vision, and reinforcement learning. He emphasizes the importance of understanding these categories to effectively map them to real business needs. The discussion highlights common pitfalls in AI adoption, advocating for a clear definition of desired outcomes before selecting AI tools. The episode concludes...
2025-04-1308 minFrom Ready to Empowered by Ephilium.AIEpisode 1: What is AI—and Why Now?KeywordsAI, artificial intelligence, machine learning, natural language processing, computer vision, generative AI, business applications, AI strategy, empowerment, technologySummaryIn this episode, Duncan Potter explores the foundational aspects of artificial intelligence (AI), discussing its significance in today's world and the various types of AI technologies available. He emphasizes the practical applications of AI in business, illustrating how it can empower teams and enhance operational efficiency. The episode concludes with an invitation to engage with AI readiness assessments and a preview of future discussions on AI strategy.TakeawaysAI is...
2025-04-1308 min
So I Just Fired My CMO...!Special Episode: AI in Marketing: An Enabler, Not ReplacerKeywordsAI in marketing, marketing strategy, AI tools, content generation, personalization, marketing automation, efficiency, creativity, data analysis, marketing leadershipSummaryIn this episode, Duncan Potter discusses the transformative role of artificial intelligence in marketing. He emphasizes that AI should be seen as an enabler that enhances the capabilities of marketing teams rather than a replacement for them. The conversation covers various AI tools and their applications in content generation, personalization, and data analysis, while also addressing the evolving roles of marketers in an AI-driven landscape. Potter provides actionable insights on how to implement...
2025-04-1111 minSo I Just Fired My CMO...!Special Episode: Key Marketing Elements: Customer Journey, Personas, Nurturing, ABM, AttributionKeywordsmarketing, customer journey, buyer personas, lead nurturing, account-based marketing, attribution models, business growth, marketing strategy, sales, customer engagementSummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses five essential marketing elements that every business executive should understand: the customer journey, buyer personas, lead nurturing, account-based marketing (ABM), and attribution models. He explains how these components interconnect to enhance marketing strategies and drive business growth. The conversation emphasizes the importance of understanding customer behavior, tailoring marketing efforts, and measuring effectiveness to optimize results.TakeawaysMarketing is...
2025-04-1115 minSo I Just Fired My CMO...!Special Episode: Marketing Jargon, Buzzwords, AcronymsKeywordsmarketing jargon, ROI, CPA, CLV, SEO, PPC, CTR, engagement rate, UGC, email marketingSummaryIn this episode of 'So I Fired My CMO', Duncan Potter addresses the confusion surrounding marketing jargon, acronyms, and buzzwords that often perplex business leaders. He breaks down essential marketing terms such as ROI, CPA, and CLV, providing clear definitions and real-world examples. The conversation then shifts to digital marketing buzzwords like SEO, PPC, and CTR, followed by an exploration of social media metrics and email marketing terminology. The episode aims to empower listeners with the knowledge to...
2025-04-1110 minSo I Just Fired My CMO...!Episode 14: What to Expect From Your Head of MarketingKeywordsmarketing leadership, CMO expectations, accountability, growth strategy, marketing KPIs, customer engagement, brand awareness, marketing culturesummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the critical expectations and responsibilities of marketing leaders, particularly CMOs. He emphasizes the importance of clear accountability, measurable outcomes, and the need for marketing to drive growth through customer connection and market insight. The conversation covers the essential KPIs that marketing leaders should focus on, as well as strategies for effective communication and collaboration between CEOs and their marketing teams.TakeawaysMarketing leadership is often misunderstood and...
2025-04-1109 minSo I Just Fired My CMO...!Episode 13: Understanding Brand EquityKeywordsBrand equity, marketing, digital noise, consumer trust, brand loyalty, brand measurement, brand purpose, brand identity, customer connection, brand advocacySummaryIn this episode of 'So I Fired My CMO', Duncan Potter delves into the concept of brand equity, emphasizing its importance in a noisy digital landscape. He defines brand equity as the value a brand adds beyond its functional benefits, highlighting the emotional connections and trust that drive consumer loyalty. The discussion covers how to build brand equity through clear purpose, consistent branding, valuable content, and customer advocacy. Additionally, Potter outlines methods...
2025-04-1111 minSo I Just Fired My CMO...!Episode 12: Mastering the Customer JourneyKeywordscustomer journey, marketing strategy, friction points, data insights, personalization, automation, conversion rates, customer retention, brand advocacy, customer experienceSummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the importance of optimizing the customer journey in marketing. He breaks down the customer journey into five phases: Awareness, Consideration, Decision, Retention, and Advocacy, emphasizing that the journey is not linear. Potter explains the significance of mapping the customer journey to identify friction points and improve conversion rates. He highlights the role of data in understanding customer behavior and provides actionable...
2025-04-1108 minSo I Just Fired My CMO...!Episode 11: Sales and Marketing Alignmentkeywordssales and marketing alignment, business growth, revenue generation, collaboration, customer retention, marketing strategies, sales strategies, lead generation, CRM integration, business profitabilitySummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the critical importance of sales and marketing alignment. He explores the common disconnect between the two teams, driven by differing goals and lack of shared visibility. The conversation emphasizes the need for collaboration, shared goals, and practical steps to improve alignment, ultimately leading to increased revenue and customer retention. The episode concludes with actionable insights for fostering a...
2025-04-1109 minSo I Just Fired My CMO...!Episode 10: Growth MarketingSummaryIn this conversation, Duncan Potter delves into the world of growth marketing, contrasting it with traditional marketing approaches. He emphasizes the importance of performance, data-driven decision-making, and a full-funnel focus. The discussion covers key principles of growth marketing, effective channels and tactics, and common pitfalls to avoid. Potter provides actionable insights for marketers looking to implement growth strategies without overspending or compromising team morale.TakeawaysGrowth marketing focuses on performance rather than just brand awareness.Data-driven decisions are crucial for effective growth marketing.Experimentation and A-B testing are essential practices.A full-funnel approach...
2025-04-1111 minSo I Just Fired My CMO...!Episode 15: Marketing CultureSummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the critical role of marketing culture in achieving long-term success. He emphasizes that mindset, rather than size or budget, is what differentiates high-performing marketing teams. The conversation covers how to define marketing culture, the importance of hiring for mindset, and practical steps to build and protect a strong marketing culture. Duncan also provides insights on assessing the health of marketing culture and offers quick wins for marketing teams to enhance their effectiveness.TakeawaysMarketing culture is the collective mindset, behaviors, and...
2025-04-1112 minSo I Just Fired My CMO...!Episode 9: PR and MediaSummaryIn this episode of 'So I Fired My CMO', Duncan Potter explores the essential role of public relations (PR) in building brand credibility and reaching new audiences. He demystifies PR by defining its purpose, explaining how it works, and discussing its integration with marketing. The conversation covers the importance of earned media, effective PR strategies, and how to measure PR success, emphasizing that PR is a long-term investment that can significantly impact business outcomes.TakeawaysPublic relations is the strategic management of your brand's reputation.PR is about building visibility, thought leadership, and...
2025-04-1009 minSo I Just Fired My CMO...!Episode 7: Email MarketingSummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the enduring power of email marketing, emphasizing its high ROI and effectiveness compared to other channels. He explores the importance of building a strong email program, leveraging personalization and automation, avoiding common mistakes, and tracking key metrics to optimize performance. The episode concludes with actionable advice on creating a welcome sequence for new subscribers, reinforcing that email marketing is evolving and remains a vital tool for businesses.TakeawaysEmail marketing delivers an average ROI of $36 for every dollar spent.Email provides...
2025-04-1010 minSo I Just Fired My CMO...!Episode 6: Paid Ads and PPCSummaryIn this episode of 'So I Fired My CMO', Duncan Potter delves into the world of paid advertising and PPC, explaining its mechanics, the importance of choosing the right platforms, and the key metrics that matter. He highlights common mistakes marketers make and shares real-world examples of successful campaigns. The episode concludes with actionable tips for running effective ad campaigns.TakeawaysPaid advertising can feel like gambling for many executives.With the right strategy, paid ads can be one of the most measurable ways to grow your business.PPC aligns your offer with...
2025-04-1010 minSo I Just Fired My CMO...!Episode 8: Marketing MetricsSummaryIn this episode of 'So I Fired My CMO', Duncan Potter delves into the critical role of metrics in modern marketing. He emphasizes the need for businesses to focus on meaningful metrics that connect marketing activities to revenue outcomes. The conversation covers the importance of distinguishing between engagement, conversion, and revenue metrics, as well as common pitfalls in measurement. Duncan also provides insights on building an effective marketing metrics dashboard and offers actionable advice for marketers to improve their metrics tracking.TakeawaysMetrics matter because they connect marketing to business outcomes.Engagement metrics...
2025-04-1013 minSo I Just Fired My CMO...!Episode 5: Social MediaSummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the critical role of social media in business, emphasizing its importance for brand awareness, customer engagement, and revenue growth. He addresses common internal objections to social media, provides strategies for overcoming resistance, and highlights the necessity of demonstrating the ROI of social media efforts. The episode concludes with actionable tips for enhancing social media engagement.TakeawaysSocial media is a critical tool for brand awareness.Many businesses struggle to see the value of social media.Internal resistance often comes from within...
2025-04-1009 minSo I Just Fired My CMO...!Episode 4: Content MarketingSummaryIn this episode of 'So I Fired My CMO', Duncan Potter delves into the intricacies of content marketing and thought leadership. He emphasizes the importance of creating valuable content that serves a specific purpose in the customer journey, moving prospects from awareness to decision. Potter discusses the role of thought leadership in establishing brand authority and offers practical strategies for building an effective content marketing plan, including auditing existing content, committing to consistency, and measuring impact beyond vanity metrics.TakeawaysContent is not just noise; it's a powerful marketing tool.Each piece of...
2025-04-1009 minSo I Just Fired My CMO...!Episode 3: Digital MarketingIn this 3rd episode of 'So I Fired My CMO', Duncan Potter explores the essential elements of digital marketing, emphasizing its role as a strategic system rather than a collection of tactics. He discusses the importance of understanding digital marketing's components, including SEO, content marketing, and the integration of various channels to create a cohesive strategy. The episode highlights the significance of alignment in messaging and the need for continuous testing and adaptation to build a sustainable digital marketing system that drives business growth.TakeawaysDigital marketing is the engine of business growth.Your digital footprint...
2025-04-1011 minSo I Just Fired My CMO...!Episode 2: Branding - It can make or break your company!SummaryIn this episode of 'So I Fired My CMO', Duncan Potter delves into the critical topic of branding, emphasizing its importance beyond just logos and color schemes. He explores the essence of branding, the five essential elements that contribute to a strong brand, common mistakes businesses make, and actionable strategies to build a powerful brand identity. The conversation highlights the significance of emotional connections, brand consistency, and the need for a clear brand purpose. Listeners are encouraged to audit their brand presence and take small steps towards long-term branding success.TakeawaysBranding is...
2025-03-0414 minSo I Just Fired My CMO...!Episode 1: Introduction to the absolute Marketing basics In this conversation, Duncan Potter discusses the critical role of marketing in driving business success. He outlines essential marketing topics that will be covered in upcoming episodes, emphasizing the importance of aligning marketing strategies with business goals. Potter also highlights the need for clear messaging and provides actionable advice for listeners to improve their marketing efforts.Takeaways and whats coming in this seriesMarketing is about driving business success, not just making noise.Effective marketing strategies deliver measurable results.Understanding your target audience is crucial for success.Branding is essential for standing out in the market.D...
2025-03-0408 min