Shows
GVGL Brand TalksWhy Growing Women Leaders Matter and How to Achieve Equal PayWhat’s the secret to building stronger, more inclusive workplaces?
In this episode, Ebru Tuygun sits down with Zakia By, VP, Clinical, Medical & Regulatory at Novo Nordisk APAC Region, to uncover how empowering women in leadership transforms businesses. From breaking barriers to achieving equal pay, Zakia shares powerful insights, real success stories, and practical strategies you can’t miss.
Key Topics Covered:
- Why gender diversity drives innovation, profitability, and company growth.
- How mentorship and leadership programs are breaking barriers for women.
- Achieving equal pay and creating transparent, inclusive workplaces.
Plus, don’t miss the fun as Ebru a...2024-12-1623 min
GVGL Brand TalksTransforming Brand Promises From Marketing Statements Into Authentic Customer ExperiencesGet ready for another episode of GVGL Brand Talks podcast by Ebru Tuygun. This time, Ebru welcomes Sevgi Gür, Chief Marketing Officer at Property Finder, to explore how brands can turn promises into authentic customer experiences. Drawing on her career at Property Finder, Sevgi shares insights into their "Open Doors" campaign, the power of impactful storytelling, and aligning brand promises with customer needs.
Ebru and Sevgi also discuss:
Transforming brand promises into impactful experiences.
The role of employee engagement in delivering brand value.
Adapting brand promises to s...2024-11-2526 min
GVGL Brand TalksCreating AI Impact In Marketing Growth StrategyWelcome back to the GVGL Brand Talks Podcast! After a short break, we’re back with Season 2 of insightful conversations featuring some of the biggest names in marketing across the MENA region.
Joining us this week is Terry Kane, Managing Director at The Trade Desk for the Middle East and Africa. With over two decades of leadership experience, including roles at META and a blockchain certification from Oxford, Terry offers unparalleled insights into the transformative power of AI in marketing.
Today, Terry and Ebru cover:
🌐 The Impact of AI in Marke...2024-10-3124 min
GVGL Brand TalksMastering Employer Brand Ambassadorship
Join us in this insightful episode of GVGL Brand Talks as host Ebru Tuygun welcomes Özden Yiğit, Head of Human Resources at Bayer Middle East. With over 22 years of HR experience, Özden shares her expertise on the importance of employee branding in shaping a company's reputation and attracting top talent.
Here’s what you’ll learn in this episode:
💠 Employee Branding: Discover why empowering employees to become brand ambassadors is essential in today’s competitive landscape.
💠 DEI Initiatives: Learn how Diversity, Equity, and Inclusion (DEI) initiatives play a critical role in enhancing em...2024-06-0620 minGVGL Brand TalksDesigning Authentic Brand Storytelling | GVGL Brand TalksWelcome back to another GVGL Brand Talks episode! In this episode of GVGL Brand Talks, host Ebru Tuygun sits down with Anja Petrovski, Marketing & PR Director at Audi Volkswagen Middle East and a seasoned marketer with over 19 years of experience in the advertising industry. Anja shares her insights on the power of storytelling in shaping brand identity and creating emotional connections with consumers. Join us as we delve into the art of storytelling, defining brand narratives, and leveraging storytelling across marketing channels.
Here’s what’s waiting for you in this episode:
☀️ Importance of Storytelling in Brand...2024-05-2318 minGVGL Brand TalksLeading Your Brand With Purpose: Championing DEI - Diversity, Equity, InclusionA new GVGL Brand Talks episode is here! This week, Ebru Tuygun hosts a special guest, Patrick van der Loo, Pfizer's Regional President for the Middle East, Russia, China, and Africa region. Join their conversation as they explore purpose-driven leadership and its impact on diversity, equity, and inclusion (DEI) initiatives.
Here’s what’s waiting for you in this episode:
☀️ Understand the significance of purpose-driven leadership in promoting DEI.
☀️ Learn actionable strategies for integrating DEI into brand purpose and values.
☀️ Discover how Pfizer is successfully running DEI initiatives including educating men on this topic.2024-05-0923 minGVGL Brand TalksThe Role Of Leadership In Building A ‘lovework’ Culture Welcome back to GVGL Brand Talks! In this episode, Ebru Tuygun hosts the inspirational Sophie Devonshire, Global CEO of Marketing Society and author. Sophie shares her expertise in impactful leadership and fostering brand-aligned cultures where employees love their work.
☀️ Here’s what you can expect from this episode:
- Discover the transformative power of leadership in shaping a culture that embodies brand values and promotes employee happiness.
- Explore the seven steps to thrive at work from Sophie's book "Love Work" and understand the leadership's role in creating environments where employe...2024-04-1825 minGVGL Brand TalksCrafting The Power Of Brand PromiseWelcome to the brand-new podcast GVGL Brand Talks, where we delve into the art of bringing brand promises to life! Join us as we explore the stories behind iconic brands and the strategies that drive their success. We will have fun playing a game with our positivity cards, and getting to know our guests better with their perspectives on personal brands, what brand would they create, and their definition of Good Vibes Good Life.
In our inaugural episode, our host Ebru Tuygun welcomes special guest Maria Gedeon, a seasoned executive in retail and entertainment, for an insightful d...2024-03-2822 minGVGL Brand TalksWelcome to GVGL Brand Talks!Welcome to GVGL Brand Talks, where we discover the art of bringing brand promises to life. Join us as we explore the stories behind iconic brands and the strategies that drive their success. The first episode is coming soon, stay tuned!2024-03-2500 min