Shows
Ecom Gold2024 Media Buying Masterclass - Marin IstvanicEcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Summary:Marin, a partner at the Inspire agency, shares insights on me...2023-12-191h 07
Ecom GoldThe Orka FoundersIn this episode, we're sitting down with Michael and Nash, the founders behind the disruptive energy beverage, Orca.Orca is not just another energy drink. It's an innovative twist on caffeinated beverages with a taste that's as refreshing as water—an energy drink designed with a minimalist appeal to hook the health-conscious and caffeine aficionados alike. With zero sugar, zero calories, and an eye-catching clear can, Orca stands to challenge leaders in the space like Celsius through savvy branding and a commitment to quality ingredients.We'll uncover how these founders leveraged their tech backgrounds to br...2023-12-1455 min
Ecom Gold(Part 2) The Ultimate Custom DTC Dashboard with Tyson DrakeIn this episode, Tyson, an expert in dashboard integration and a fractional CMO, continues to shed light on how to align your dashboard data with your CFO's PNL for an accurate, real-time view of your net profit. He stresses the importance of transparency, real-time profitability decisions, and why traditional PNL cycles may not be up to the task.We're getting into the nitty-gritty of dashboard details, including the significance of daily changes, gross sales funnels in Shopify, and the intricacies of cost of delivery data. Tyson shares valuable insights on including niche metrics like cash conversion cycles...2023-12-071h 03
Ecom GoldThe Ultimate Custom DTC Dashboard with Tyson DrakeIn part one of our chat with the astute Tyson Drake, we're delving into the intricacies of venture capital from a perspective that's not solely fixated on funding. Tyson takes us through Project Day’s selective investment process, highlighting the much-sought-after expertise and guidance they provide at various stages of a company's growth, from seed to Series A.We'll also peel back the layers of Tyson’s innovative scorecard framework—an amalgamation of his rich experience in business intelligence and the venture capital space. Tyson shares the game-changing value of transparency and understanding in e-commerce metrics, which his da...2023-11-3050 min
Ecom GoldGrowing Holme & Hadfield to 8 figures.In this episode of EcomGold, we peel back the curtains to reveal the intriguing journey of Phil Hadfield, the entrepreneur behind a successful watch, display, and storage unit. Originally launched on Amazon, Phil's business exceeded expectations, selling out their initial order of 500 units in a swift three weeks. In a candid chat with Finn, Phil delves into the opportunities, challenges, and strategies that colour his entrepreneurial experience - from expanding into the D to C arena, responding to customer demand for new products, grappling with quality standards, to navigating the tricky waters of Amazon's selling restrictions and data limitations...2023-11-2353 min
Ecom GoldEcommerce and Advertising Law with Attorney Robert Freund.Today, we're fortunate enough to be in conversation with Rob, a seasoned attorney with wide-ranging expertise, particularly in the e-commerce sector and consumer law. He's worked in major law firms defending consumer class action cases and now plays a freelance role dealing with aspects such as ADA compliance, subscription terms, and conditions.Our aim today is to delve into the intricate workings of law in e-commerce, understanding how to promote change, and the repercussions of these laws on consumers. We'll tackle some of the most common consumer issues related to subscriptions, discounts, publicity rights, and more. Rob...2023-11-161h 06
Ecom GoldFrom Coffee RTDs to Baby Grows: This is Joe's Voyage in Consumer Products.[00:00:00] Startup process, product innovation, strategic aims.[00:04:05] Launched coffee business, impacted by COVID, started Grow Gros.[00:08:22] Service paid to formulate and prove model.[00:12:21] Struggled to align elements for perfect branding.[00:14:52] Joined role pre pandemic, involvement in investment.[00:25:00] Sampling product with kids and co-founders.[00:25:55] First samples were poor, despite clear instructions.[00:33:46] Quick launch, then slow progress with projects.[00:36:42] Older generation spends more time on Facebook.[00:38:40] People are drawn to specific characters/animals.[00:45:39] Luxury market focus, Etsy success, TikTok struggle.[00:51:12] Design and emotional appeal justify the sale.[00:52:30] Quick fire questions.2023-11-0858 min
Ecom GoldTom Hassan: We Go Again. Founder of Race Day Prints.In today's episode we have a special guest, Tom from Race Day Prints, joining our host Finn. Tom has been navigating the world of e-commerce, and he shares his experiences and challenges with us. From his previous venture selling custom sliders to his latest project, Tom offers insights on finding success in the competitive e-commerce landscape. Together, they discuss the importance of partnerships with event organizers, the power of social media, and the value of capturing memories through their innovative products. Tune in as Finn and Tom delve into the world of fitness, entrepreneurship, and the pursuit of a b...2023-11-011h 10
Ecom GoldFusing Tech and Marketing With Outway's Taylor Fraser.[00:02:20] Rob and I met, clicked, and started working together.[00:05:46] Entrepreneur struggled, then learned coding, excelled.[00:09:06] Interesting take on leveraging Shopify's technology.[00:12:12] Used meta fields, learned about meta objects. Querying and displaying appropriate descriptions. Adding complicated tech features section with many images.[00:13:13] No actual words coded. Image used instead. Indexed incorrectly for SEO. Organized sock data with meta fields.[00:19:02] Clean, simple product pages eliminate inefficiency.[00:20:14] Customized product images for a personalized experience.[00:26:27] Difficult to take on Q Four projects. Next year launching customer-friendly projects. No meta fields or objects. Pack builder, personalized packs...2023-10-2654 min
Ecom GoldLightning in a Bottle: Building A Purpose Driven BrandIn today's episode, we have a special guest, John Allen, who will be sharing his incredible journey of using entrepreneurship to make a difference in the world. John believed that building a successful brand and growing his business would enable him to have a greater impact on causes close to his heart. Despite criticism of for-profit businesses, John's nonprofit partners supported his for-profit model, recognising that the ability to reinvest and grow the business would ultimately lead to a larger impact. Throughout his journey, John and his team were driven by a relentless focus on growth and pushing boundaries, constantly...2023-10-191h 06
Ecom GoldUpgrading Logistics for SMB eCommerce BrandsToday we have a special, Frazer Kinsley. Frazer is the founder of a company that provides investment and advisory services to emerging brands, specifically focusing on their supply chain and operational needs. In today's episode, Frazer shares his insights into the challenges faced by these brands and how his company aims to create an advantage for them. From navigating freight forwarding to sourcing materials, we delve into the world of supply chain best practices. But that's not all! We also take a fascinating deep dive into the world of a cult favorite brand, Swatch, exploring how they successfully stayed relevant...2023-10-121h 02
Ecom GoldRise of the Ski Bum: Building a Brand in the Crowded Skiing IndustryIn this episode, our host Finn sits down with the founder of Glade Optics, Curt Nichols. As a self-proclaimed ski bum turned entrepreneur, Curt shares his journey of turning his passion for skiing into a successful business. Join us as we dive into topics such as building a brand in a competitive market, scaling up a business, and staying true to your passion. Whether you're an aspiring entrepreneur or a fellow ski enthusiast, this episode is packed with valuable insights and inspiration. So grab your goggles and buckle up, because it's time to hit the slopes with Curt Nichols...2023-10-051h 06
Ecom GoldNext Gen Drinking: How Brez Is Transforming the Cannabis Beverage MarketThis week, Finn is joined by Aaron from Brez, a ground-breaking brand disrupting the alcohol industry. In this episode, we'll dive into the fascinating story behind Brez, a cannabis beverage that aims to create people-centric products through innovative and less regulated approaches. Aaron will share how the idea for Brez was born, the challenges they faced in developing the brand, and their mission to provide consumers with refreshing, hydrating, and healthier alternatives to traditional alcoholic beverages. We'll also discuss the evolving culture of drinking, the emergence of the CBD and hemp-derived THC markets, and the future direction of the...2023-09-281h 10
Ecom GoldEmpowering Beauty: How One Person's Calling Led to a Thriving Makeup BrandIn this weeks episode, Finn is joined by Summer D'on, the founder of Dion makeup skincare. They'll be exploring Summer's inspiring journey of building a brand centered around community and empowering individuals through makeup. Summer shares her experience of studying abroad in Guatemala and the impact it had on her outlook on beauty and helping others feel beautiful. We'll also delve into Summer's journey of creating her own beauty products and the challenges she faced along the way. Plus, we'll discuss the importance of community-building in today's e-commerce landscape and highlight a few amazing sponsors who are supporting us. So...2023-09-2143 min
Ecom GoldHow To Sell Wool: Dominating the Travel Market with Unbound Marino's Innovative ApparelIn today's episode, Finn is joined by new guest, Dan Demsky, the co-founder and CEO of Unbound Marino. Join us as we dive into the world of entrepreneurship and discover how to sell wool. We'll hear about Dan's journey and the challenges faced when starting his apparel brand for travellers. From the importance of positioning and narrowing marketing to creating a fun and collaborative work culture, we'll explore the secrets behind their success. Get ready for an inspiring and insightful conversation on building a business and finding fulfilment along the way. So, grab your headphones and let's dive in!2023-09-141h 12
Ecom GoldGet To Know Louis, Carte Blanch Co Founder.https://shopcarteblanche.com/password[00:00:00] Brand Carte Blanche: hats, tees, hoodies.[00:03:02] Lemonade stand, fish breeding, Instagram, ecommerce, success.[00:09:38] Limited time split between brands; expanding meticulously.[00:13:17] Complete love and passion for branding details.[00:17:03] 8th grade summer into freshman year; pre-apps, dad's photo, big runner with curious questions, young entrepreneurship.[00:18:26] Emotional attachment to navigation system for making money. Mixed emotions with wins and losses.[00:22:43] Carte Blanche - Drop-based model for hats and shirts.[00:27:11] Started US sales, found local suppliers, launched successfully.[00:31:43] Revenue soared with...2023-09-0755 min
Ecom GoldAn Inside Look at Operating a Secret 3PL With Chad Carlton.Chad Carlton discusses 3PL and success.[00:06:24] Hardship leads to success in business.[00:12:38] Despite challenges, succeeded with new client. Leased another facility, shipped 250k pieces. Expanded to help other companies solve problems. Reached million shipments through referrals. Named company The Good Company.[00:17:40] Great cross-functional relationships, high expectations, high communications.[00:23:44] Outsource fulfillment to 3PL for efficiency.[00:27:22] Top Amazon seller questions FBA vs. self-fulfillment. People vs process company.[00:33:32] Responsibility for customer satisfaction, accountability, and training.[00:37:07] Customized 3PL rates benefit unique businesses.[00:43:52] Hack rigid system, align incentives, manage nuances.[00:48:40] Managing exceptions to...2023-08-3150 min
Ecom GoldThe Power of Disruptive Content: Purple's Goldilocks Video and Kizik's Hands-Free Shoes. In today's episode, our host Finn is joined by special guest Brett from the nine-figure brand Kizik, known for their game-changing hands-free shoes. We'll dive into Kizik's journey in the shoe industry and their goal of reaching a billion dollars in revenue. But first, we'll take a fascinating look at how Purple disrupted the mattress industry through their goldilocks video campaign and how Kizik employs a similar strategy to revolutionize footwear. From creating entertaining and memorable content to expanding into retail stores and international markets, our guest shares valuable insights into their successful marketing and growth strategies. Stay tuned a...2023-08-2457 min
Ecom GoldTaking on giants. Selling pharmaceuticals with Ryan Gresh.[00:09:53] Feel Good Labs founded on family-developed product, pain relief through skin delivery. Nature-inspired ingredients found to be effective.[00:13:59] Increase product absorption through clean skin.[00:18:33] Passionate entrepreneur provides hope and relief.[00:24:39] Decades-in-the-making pain reliever formulation, manufacturing setbacks.[00:33:43] Challenges, authenticity, and scaling QVC success.[00:38:05] Functional medicine aims to improve overall wellness by addressing inflammation and stress. They offer natural pain cream and sport recovery lotion as initial products, then educate customers on supplements like vitamin D and fish oil for optimal health. Hydration, sleep, and nutrition are prioritized in that order. The brand recently launched a...2023-08-171h 09
Ecom GoldBeyond Endorsements: Celebrities as Founders and the Rise of Celebrity-driven BusinessesWelcome back to EcomGold, on this episode, we dive deep into the world of celebrities, brand partnerships, and the ever-evolving landscape of e-commerce. In this episode, we have an exciting guest - the charismatic Dhruv - joining our host Finn to share his insights and experiences in the realm of celebrity endorsements and talent management.Dhruv kicks off the conversation by recounting lessons learned from his friend Maggie Sellers, a seasoned facilitator of celebrity deals. He emphasizes that finding the perfect celebrity for a brand is not a straightforward process, drawing a parallel to the s...2023-08-081h 03
Ecom GoldZach Stuck: From Agency Expert to Brand CEO: Insights into Financing and Scaling Diverse Businesses.https://twitter.com/zachmstuck?s=20Welcome back to EcomGold, the podcast where we dive deep into the world of Ecommerce and entrepreneurship. In today's episode, we have a special guest Zach. Zach is a seasoned entrepreneur and founder of Homestead, a growth marketing agency specializing in paid customer acquisition and retention. However, he has recently shifted his focus to brand building. Throughout the episode, Zach shares his experiences in securing financing for his various businesses and offers valuable insights on navigating the world of funding and inventory growth. From exploring traditional bank loans to leveraging personal connections...2023-08-031h 03
Ecom GoldBrain Food With IQBAR Founder Will: Optimizing Macronutrition for Improved Cognitive Function and Well-Beinghttps://www.eatiqbar.com/In today's episode titled brain food, we dive into the fascinating world of nutrition, brain health, and the challenges of creating healthy, tasty, and affordable consumer goods.Will the founder and CEO of IQBAR shares his unique perspective on the importance of macronutrition over micronutrition, emphasizing the benefits of a low carb, low sugar, high healthy fats, and high protein diet for improved brain function and overall well-being. Will introduces us to his groundbreaking product line, designed to provide optimal brain and body nutrition.We learn about...2023-07-2758 min
Ecom GoldHUMANTRA. Hydration for Prosperity: Unveiling the Explosive Rise of CEO Charlie Wrighthttps://gethumantra.com/[00:00:00] Welcome to Ecommerce Gold. Today's guest is Charlie from Humantra. The conversation covers building a business, philosophy, zen, creativity, advertising, and branding. Show sponsors are Sendlane and Rewind.[00:08:11] Creativity: Collaborate, question, learn, and succeed.[00:13:37] Illogical thinking led to Red Bull's success.[00:22:54] Constantly adapt, listen to customers, be creative.[00:29:31] Hydration is key for health and wellness.[00:36:29] Importance of electrolytes and hydration for wellbeing.[00:41:30] Continuously improving product, prioritizing taste and usability.[00:46:51] Focus on flavor, broad product offering, small business constraints, customer feedback...2023-07-201h 40
Ecom GoldNew York Party King: How to throw killer tech events and build an insane network with Andrew Yeung.[00:00:00] Ecommerce Gold show featuring Andrew Yuan, a networked NY entrepreneur and Google exec. Sponsored by Sendane and Rewind.[00:05:30] Grateful for mentors, networking creates value.[00:10:39] Event host helps people build new communities.[00:13:02] "Tech Gatsby: Enjoy small events, logistics challenge."[00:18:48] Events as a creative outlet for kindness.[00:21:58] Networking events like the Junto Club are structured to create valuable connections and a sense of community. Attendees are encouraged to introduce themselves and engage in meaningful conversations. The club also organizes larger parties where people can socialize and have fun.[00:26:51] Product iterations, volunteers, yellow lanyards, networking event.2023-07-1352 min
Ecom GoldS2 E28: Adam Von Rothfelder Balancing Fitness, Business, and Coffee: Candid Conversations with ex Versace model and TV trainer on the Journey of Strong Coffee CompanyWhat do you do when you've modeled for Versace, trained the world's most elite celebrities and entrepreneurs, and starred in TV shows and films? Start a DTC coffee brand of course...Go get some Strong Coffee from the Strong Coffee Company: https://strongcoffeecompany.com/A fervent believer in the balance of fitness and cannabis, Adam takes us through his journey of maintaining optimal health by not just focusing on exercise but also prioritizing good sleep, a healthy diet, and keeping stress levels low. Plus, he gets candid about the legalities and potential benefits...2023-07-061h 10
Ecom GoldS2 E27: Building A Killer Shopify App: Lessons from Social Snowball's CEO NoahEver wondered how to take your e-commerce store to the next level by harnessing the power of affiliate marketing? Get ready to learn from the innovative mind of Noah, the founder of Social Snowball, as he takes you through the intricacies of this game-changing marketing technique. Gain insights into the world of metrics and revenue sharing, and discover how Monthly Recurring Revenue (MRR) can determine the health of your Shopify App business – a stark contrast to the e-commerce health metric, contribution margin.Noah’s journey from an e-commerce background to the world of Software as a Service (SaaS...2023-06-291h 00
Ecom GoldS2 E26: Karly McFarland: 7 Months at Mini Katana.In this episode, we dive into the contrasting worlds of agency life and working for an explosive brand, exploring the challenges and successes that come with each. Our guest Karly discusses the importance of networking, surrounding yourself with the right people, and being open to new opportunities that propel you forward. She also shares her journey of writing a book, building a personal brand from the ground up, and the pivotal role their executive coach played in her personal and professional evolution.We touch upon the e-commerce landscape, the exponential growth of online stores since the pandemic...2023-06-2258 min
Ecom GoldS2 E25: Ecommerce Cowboy Teaches Finn How To Launch His Brand & How Sports Lessons Fuel Success with Chris Hall.What if American football and e-commerce had more in common than we think? Join us as we chat with Chris Hall, the Ecom Cowboy himself, who reveals how his experiences in football at the University of Texas shaped his e-commerce journey, starting as a coffee roaster and eventually leading to his role as head of marketing for Bruce Bolt, a high-end batting glove company. Discover how the lessons learned from sports can translate into valuable skills for success in the world of online business.In this engaging conversation, Chris gives us an insider's look into the innovative...2023-06-151h 01
Ecom GoldS2 E24: Ryan Mckenzie, 100M+ Eco-Friendly DTC Brand Marketing Strategies, Overcoming Challenges & Prime Day.Ready to kick your single-use laundry plastic waste to the curb? Join us as we discuss our revolutionary direct-to-consumer (DTC) brand that eliminates plastic waste, and learn how they scaled up to an eight-figure run rate in under a year. By focusing on DTC sales and leveraging acquisition models like Facebook, Google, and influencer marketing, we were able to make a massive impact on the environment, saving approximately 107 million plastic containers from entering landfills and oceans.With the introduction of their innovative laundry product, a strip of detergent, they faced the unique challenge of marketing a new...2023-06-0845 min
Ecom GoldThe Gospel of eCommerce: Unraveling the Mysteries of Storytelling in Religion and Business with Aaron OrendorffBrought to you by three of the best apps in commerce. You probably already use them but if not you really should be. Rewind Backups. The shield your business needs. TapCart. Mobile apps couldn't be easier. Drive retention and CLTV. TripleWhale. Make confident decisions backed by data. What if discovering the power of storytelling in religion could unlock marketing success? In our latest episode, we dive into an insightful conversation with Aaron Orendorff, a master copywriter and marketing expert with a fascinating background in theology. Aaron shares his journey from a non-religious...2023-06-0145 min
Ecom GoldKalibre Clothing's Rebirth: A Journey of Determination and Passion with Founder Jasonhttps://kalibreclothing.co.uk/What does it take to rebrand a clothing business in just 18 months, and how can an ice bath routine improve your mindset and muscle soreness? Find out as we chat with Jason, the owner of Kalibre Clothing, an e-retailer specialising in minimalistic, contemporary, going out clothing. We cover everything from his journey joining the military at 18 to working in security, and eventually finding his passion in the clothing industry.Learn about Jason's resilience and determination as he shares the story behind rebranding Caliber Clothing, shifting from a streetwear brand...2023-05-2557 min
Ecom GoldS2 E21: Juvee, 100 Thieves, Higround Director of eCommerce Francis.Francis is the director of eCommerce at Juvee, 100 Thieves and Higround. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified ema...2023-05-181h 04
Ecom GoldS2 E20: Oddit Co-Founder Shaun BrandtWelcome to the podcast episode where we explore the world of ecommerce and the critical role Conversion Rate Optimization (CRO) plays in driving online sales. Today, we’re joined by Shaun Brandt, the Co-Founder of Oddit, an ecommerce design agency, to get his expert insights on CRO, website design, and the evolving ecommerce landscape.Shaun breaks down the concept of CRO, explaining why it's so important for ecommerce brands to get it right. He also shares his experience on how CRO techniques and website design are evolving to keep up with changing consumer behaviors and expectations....2023-05-111h 05
Ecom GoldS2 E19: The Power of Influence To Build Your Brand. With Cody Wittick.In this episode, we delve deeper into the world of influencer marketing with Cody as he recaps its evolution and shares valuable insights on how to navigate this dynamic landscape. We discuss proven strategies and playbooks that you can use to collaborate effectively with influencers, regardless of the size of your brand or budget. Don't miss this opportunity to learn from Cody's wealth of experience and expertise in building powerful partnerships that drive growth and success in today's competitive market.We dive into the fascinating journey of Cody, co-founder of Kynship, who started his career...2023-05-0449 min
Ecom GoldS2 E18: Talking bootstrapping a brand profitably from 0>1 with Cammy.In this episode of EcomGold™️, we delve into the success story of Cammy, the co-founder of Naming This Later, a direct-to-consumer company specializing in blankets and rugs. As a self-proclaimed DTC addict, Cammy shares his insights on how he has grown his business from scratch to profitability. He discusses the various strategies and tactics he has used to keep the brand thriving, including bootstrapping and leveraging every available opportunity. Whether you're a budding entrepreneur or simply seeking to learn from real-life examples of success, this episode is a must-listen for anyone interested in building a brand from 0 to 1.Ge...2023-04-2744 min
Ecom GoldS2 E17: Scaling Unicorns with Richard Chapple, Ex-CMO of GymsharkFeaturing Richard Chapple, the ex-CMO of Gymshark, we dive into the world of e-commerce and scaling brands fast growth brands. Richard has an enviable track record leading multiple iconic brands from TheHutGroup to GymShark and a few in between. Richard now operates a consultancy which you can find more information about here: https://www.thegrowth.foundation/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shop...2023-04-1947 min
Ecom GoldFinancial automation with Lioran Pinchevski Ex PWC Partner and 7 figure brand owner.Ex PWC, 7 figure bootstrapped DTC founder and CEO of Finaloop. This episode is all about eCommerce finance. In addition, we discuss the current micro and macro economic climate and how brands can leverage it in their favour. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the sho...2023-04-1348 min
Ecom GoldJames Camp. 2 Exits, 1000 failures | Buying And Operating Online Businesses & Helping Others Do The Same.2 Exits, 1000 failures. Buying And Operating Online Businesses & Helping Others Do The Same. In this episode Finn and James discuss flipping eCommerce businesses, AI, the future of customer acquisition and growing a personal brand.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a...2023-04-051h 17
Ecom GoldFabian Arbor. Logo Designer.Fabian is an up and coming logo designer with thousands of followers of his work. In this short episode we discuss what makes a logo great.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with th...2023-04-0525 min
Ecom GoldCooper Marsh Co-Owner & Agent of CrossFit Athletes.Cooper is one of the founding members of Lab Management a sports agency with athletes such as Mat Fraser, Danielle Brandon and Justin Medeiros. Cooper helps connect athletes with brands to create mutually beneficial partnerships. Coopers athletes have been incredibly successful commercially for brands and in this episode we uncover why. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Sho...2023-03-3044 min
Ecom GoldS2 EP13: Behind the 10M Series A. Drew Fallon, CFO, Mad Rabbit.Despite the unsteady state of the market, Mad Rabbit's Chief Financial Officer Drew and the rest of his team were able to successfully raise $10 million for their series A round. In this episode, Drew takes us through the raise process step by step, stopping along the way to explain some of the terminology, processes, and components that go into raising a series A. Almost exactly one year has passed since the conclusion of the previous episode, Drew is returning to the show for the second time. 2023-03-201h 08
Ecom GoldS2 EP11: Paul Richardson HERA/GymSharkComing up in this episode of EcomGold Finn sits down with the ex chairman of GymShark and current owner of HERA. Paul has a long history of success in business from AllSaints too nappies. In this episode we discuss deal making, business building and some recent investments. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doi...2023-03-161h 00
Ecom GoldJai Dolwani Ex CMO Winc Wine.After being headhunted by a VC firm, Jai Dolwani was chosen to take the position of CMO at Winc Wine. He and his team accomplished some amazing things throughout that time. In this episode, we explore both the positives and negatives that occurred. Jai instructs us on company structure, hiring, and delegation and gives us an insider narrative of what happened to Winc post IPO.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to...2023-03-091h 09
Ecom GoldS2 EP9: George Heaton REPRESENTGeorge Heaton Co Founder of luxury streetwear brand Represent. On todays show it’s the story and business breakdown of Represent. It’s an inspiring one for many including me; two brothers with a vision, and a mission, to create the best clothing brand in the world. In a climate where fashion and retail is one of the most difficult industries to break into, Represent is one of the most popular luxury streetwear brands in the world. This journey has taken over a decade and they are just getting started. George embodies the brand with hard work and di...2023-03-021h 01
Ecom GoldS2 EP8: Holden Ogg Ghost NutritionGhost Nutrition is an iconic brand in the fitness space. Ghost combines entertainment, nostalgia and quality products. Holden, todays guest, has spent years capturing the building of the brand and posting a video weekly on YouTube. Why? Because content is powerful and fun. Playbook out soon. We'll send it straight to you just add your email to www.ecom.gold.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a...2023-02-231h 01
Ecom GoldS2 EP7: Jess Cervellon FeastablesJess is head of CX at Feastables a Mr Beast brand. So how do you own customer communication when a brand is so heavily tied to a creators personality? With a small team and millions of people wanting to interact how do you automate communication whilst keeping it fun and engaging? Find out all of this and more in this great episode with Jess. Playbook out soon. We'll send it straight to you just add your email to www.ecom.gold.EcomGold is brought to you by:Rewind Shopify App.Ba...2023-02-1659 min
Ecom GoldS2 EP6: Jaden Brodeur Co Founder of Luma.Luma 1.0 integrates UV-C light technology to self-clean and eradicate 99.99% of bacteria from your drinking water. This is just the beginning. Luma want to eradicate the use of plastic bottles by 2050. In tis episode we learn the founding story behind Luma and how they got angel investment to take the product to market. Enjoy. Website: drinkluma.xyzPlaybook out soon. We'll send it straight to you just add your email to www.ecom.gold.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not...2023-02-0955 min
Ecom GoldS2 EP5: Frances Tang, Founder - Awkward Essentials.How do you make intimacy, and specifically the associated cleanup operations, less awkward? That is the mission of founder and today's special guest Francis Tang of Awkward Essentials. The Asian-American entrepreneur, who has been affectionately dubbed “Captain Awkward,” founded her brand in 2019 after inventing the dripstick, a medical-grade sponge that absorbs fluid in the vagina post-sex. However, in a world sensitive to taboo how do you find product market fit and acquire customers. This is one of the many challenges Francis and her team are breaking through on their journey to making sex less awkward. Website: https://awkwa...2023-02-0250 min
Ecom GoldS2 EP4: Alex GreifeldAlex is the undisputed Twitter queen dropping eCommerce insights and strategies that rock worlds. She is author of No Best Practices, a newsletter read by thousands of top tier eCommerce entrepreneurs. Coming up in the show Alex shares how her career started designing mom jeans which lead to eCommerce and marketing positions at a Fortune 500 media brand, a footwear brand in the midst of a PE turnaround, a bootstrapped contemporary fashion label and a “house of brands”. Finn and Alex take a deep dive into all things eCom, can't wait for you to hear this one. Alex Twit...2023-01-2659 min
Ecom GoldS2 EP3: Rob Fraser - CEO Outway Socks.This week Finn sits down with Rob Fraser, the founder, and CEO of Outway Socks. Rob is a former pro cyclist and has competed 5x for Canada. Taking his knowledge of sports performance into the world of socks, Rob is working on scaling the brand to $100M and in this episode shares his insights and growth strategies they've put in place to achieve this.In this episode they discuss genius marketing tactics, creating a business to be an investor in your own business, financials and general ecommerce oulook. Enjoy! Robs Twitter hereA bi...2023-01-1956 min
Ecom GoldJason Panzer - President of HexCladThis episode features Jason Panzer president of HexClad. Coming up in this episode Jason talks through his journey building HexClad into the 9 figure best kept secret in eCommerce. Jason discusses some of the key moments and changes HexClad have made along the way. HexClad is also owned by celebrity chef Gordon Ramsey. This episode is gold. A big thank you to our sponsors:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free mon...2023-01-121h 05
Ecom GoldS2 EP1: Nick ShakelfordThis episode features Nick Shackelford from Structured Agency & Geek Out Events. Nick discusses his journey from launching a fidget spinner brand to supporting multi-million dollar eCommerce brands. Nick breaks down his predictions from 2022, outlining the ones that played out successfully and those that didn’t pan out as planned. Finn and Nick propose their predictions for 2023. Enjoy! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:...2023-01-0540 min
Ecom GoldS01 EP35: Now That's What I Call EcomGold - Special Volume 4.Epic episode with a compilation of brilliant guests, insights and fun. Coming up in this episode. Daniel from Rewind.Jack from DuradrySarah from HGPerfromance creative.Ron from Obvi.Matt from Huron.Dave from Poli Pet Products.Alexa from Triple Whale.A big thank you to our sponsors:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free mo...2022-12-2240 min
Ecom GoldNow That's What I Call EcomGold - Special Volume 3Epic episode with a compilation of brilliant guests, insights and fun. Coming up in this episode. I ask Sean from Kuru footwear about generating new customers. Cody from Jones road beauty about creating an online brand experience. Heber one half of the CrossFit content creators ButteryBros how brands should work with creators. Jon a renowned Amazon expert about how to please the Amazon algorithm. Mordechi of Red Moose about how to create content that sells and Ash from Obvi about his fave tactical paid acquisition channel. A special thanks to our sponsors Re...2022-12-151h 08
Ecom GoldNow That's What I Call EcomGold - Special Volume 2Now That's What I Call EcomGold - Special Volume 2. While we prepare for Season 2 available from January 2023 we've put together four special episodes of EcomGold. Mashups! We've extracted some great insights from the previous episodes and compacted them into bitesized chunks. In this second 60 minute special we have:Chase Dimond: DTC email marketing.Jon Shanahan CoFounder Stryx: TikTok to drive traffic.Ben Massey CEO RAD, Launching a product.Sean Frank CEO Ridge, DTC masterclass.Mike Beckham CEO Simple Modern, building a 9 figure business. Do you have a back up of your store...2022-12-081h 00
Ecom GoldS01 EP32: Now That's What I Call EcomGold - Special Volume 1.Now That's What I Call EcomGold - Special Volume 1. While we prepare for Season 2 available from January 2023 we've put together four special episodes of EcomGold. Mashups! We've extracted some great insights from the previous episodes and compacted them into bitesized chunks. In this first 45 minute special we have: Chris from Crossnet on moving into retail. Kristen from SuitShop on UGC VS CGC (creator generated content).Drew from Mad Rabbit on bootstrapping VS raising external funding. Kaite from Aila on finding an expert to help...2022-12-0145 min
Ecom GoldCaleb Ulffers CEO of Haven Athletic - Organized bags for high performance athletes.We discuss:1. Founding Haven Athletic2. Designing and manufacturing a custom product3. Kickstarter 4. CrossFit5. Influencers and channels Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with...2022-11-241h 04
Ecom GoldDave Huffman former VP of $200M brand MicrobeFormulas talks to us about transitioning to CEO of Poli Pet Products.Dave Huffman had a successful career in music as a singer songwriter and as an event/festival director. Realising how much synergy existed between building a band and building a brand Dave decided to get into the world of marketing and advertising. Fast forward a few years and Dave was VP @MicrobeFormulas & @CellcoreBio going from $5M to $60M and finally a $200M exit in just 2 years. In this episode we talk about the similarities in the music industry and DTC, we explore building a brand from the perspective of a VP and wrap it up with how Dave is...2022-11-171h 10
Ecom GoldPurdy & Figg CoFounder Jack Rubin teaches us how to carefully construct a sell out brand.Back in 2018, NHS nurse Purdy Rubin and horticulturalist Charlotte Figg decided to make cleaning products they'd actually feel good using – both for themselves and for the environment. Spurred on by Purdy’s two sons, Charlie and Jack, the duo teamed up with Chemist Dr Anna Slastanova to develop a range of natural, beautifully-scented and refillable cleaning products that could stand up against the ‘big guns’. They launched their hero product, Counter Clean, at the beginning of 2022 and haven’t looked back since. The game changing cleaner has been designed to clean all surfaces in the home whilst leaving beh...2022-11-1055 min
Ecom Gold304 CoFounder David shares his experience of running an eCommerce clothing brand for over a decade.In this episode we speak to David CoFounder of 304. 304 has had it's fair share of misfortune from warehouse fires to theft and almost everything in-between. Despite that the brand has been growing for over a decade. David reveals some of the smart strategic tactics they have employed over the years and reflects on some of the many challenges they have overcome. Enjoy. A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached fr...2022-11-0342 min
Ecom GoldGetting deep into the numbers with Ron Shah CEO of Obvi.Ron is a legend of DTC eCommerce and as such is a popular guest on many podcasts. He's even just started his own with Ash from Obvi. So, my challenge was to discuss areas of Obvi that he hadn't covered in quite so much detail and go deep on certain aspects of the business. Ron, as always was super open and I really enjoyed challenging him and hearing his responses. Enjoy!A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy!As a listener of t...2022-10-2757 min
Ecom GoldSarah Levinger 🦕 advocate of psychology-based creative and consumer research discusses how understanding human behaviour can help you sell more online.Sarah focuses on how brands can use psychology to make creative that converts. Your customers are all human. You are a human who sells stuff to other humans. In this episode we learn a framework to hack your customers brain to improve your creative effectiveness. In a world where consumer attention is becoming increasingly difficult to attract using psychology backed techniques could give you the edge. A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy!As a listener of the sh...2022-10-2053 min
Ecom GoldJason is an ex pro B-baller. Whilst living in LA he started an Ecom Yoga brand. This is how he created a profitable business.A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.2022-10-131h 01
Ecom GoldCharley has generated $1B in revenue using an unconventional approach to social media.Charley has a group with 12.5K members called The Facebook Disrupter. He is a partner of the brand UnderOutfit who spent over 1m on social ads last month. He also creates content and teaches people his method to performance advertising on social media. In this episode Charley talks us through his approach and why he is convinced it's the most effective method of growing profitability from ads. Thanks for presenting your approach Charley! A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy!2022-10-061h 12
Ecom GoldDaniel Sim GM of Rewind built and sold his Shopify apps before joining Rewind on their mission.How do you go from successful entrepreneur to employee? How do you build a Shopify app that gets double digit adoption of all Shopify users? What is the Rewind mission? What happened at Shopify unite London 2022? All will be revealed in this episode with Daniel Sim! A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agen...2022-09-291h 08
Ecom GoldMatt CoFounder of Huron answers rapid fire Ecommerce questions.Matt is ex Nike & Bonobos and spent time as a financial analyst before co founding Huron. Matt's co founder (also Matt) spent decades building products for some of the best largest and most premium brands in the world (e.g. Tom Ford, Lab Series, etc.). They teamed up to create a world-class offering of men's products leveraging the experience and personal struggles they learned along the way. In this episode I quick fire Ecommerce questions at Matt from launching new products, manufacturing, global expansion and exit strategies we cover everything DTC CPG!A big thank you to o...2022-09-2236 min
Ecom GoldJack Benzaquen Founder of Duradry discusses his approach to building a CPG personal care brand.Jack has 18 years of experience in the CPG sector, an MBA in finance and a track record of founding companies since he was 15 years old. Originating from Venezuela Jack discusses the obstacles he's faced building a brand in the USA as an immigrant. Duradry is experiencing great growth and Jack shares behind the scenes of the brand. We do a fun exercise that I found and adapted from @heyitsalexP on twitter where we break down the functional parts of a DTC brand and allocate points to determine the importance of each fraction. If you want to give it a t...2022-09-1553 min
Ecom GoldAlexa Kilroy head of brand at Triple Whale takes us behind the scenes of DTC After Dark the reality show featuring UGC creators.Alexa Kilroy is head of brand at Triple Whale and one of the minds behind DTC after dark a new show featuring DTC creators. Alexa shares her behind the scenes experience creating the show, some insights synthesised from the masses of data she has access too and more importantly her stress food. Don't miss it! A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this li...2022-09-0836 min
Ecom GoldJoe CEO of Motion Nutrition and ex professional swimmer shares the insights he has gained from building a natural supplement brand.Joe is a former professional swimmer who spent years training over 25 hours per week - a stressful, gruelling regime that made restorative sleep difficult.Working with leading Neuroscientists and Nutritionists, Joe developed Motion Nutrition's range of award-winning products.Today everything they do is designed to help you and your whole family sleep deeper, stress less and have more energy. In this episode we discuss the journey so far. What's working well and key learning moments. A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify sto...2022-09-0153 min
Ecom GoldAsh, Co-Founder & CMO of Obvi, one of the world’s fastest-growing health & wellness brands.Ash is at the forefront of DTC eCommerce advertising. Working with his in-house creatives Ash is constantly pushing for better results across all channels. Co-Founder & CMO of Obvi, one of the world’s fastest-growing health & nutrition brands. Since launching in 2019, Obvi has surpassed 250K customers globally, all whilst boot-strapping its way to $30 Million in sales in less than 3 years. Prior to managing Obvi's 7-figure monthly digital marketing budget, Ash co-founded Ghost3Media, a boutique digital advertising & growth agency managing over $15M of ad spend. In this episode, we learn what got Ash to where he is today and some of...2022-08-251h 00
Ecom GoldMordechai Hoffmann an eCommerce seller from Brooklyn NY with 9+ years of experience managing and increasing online sales with a focus on Amazon.Mordechai has been in ecom for 9 years. He has worked for super interesting companies. He did well as an employee and even better as an entrepreneur. He has sold a business for 7+ figures and is now CEO and co-founder of Red Moose a brand with a mission to educate the world on proper shoe care. In this episode, we discuss Amazon and DTC tactics and some unconventional approaches to success. For example, spending half the year watching films...A big thank you to our sponsors: Rewind Shopify App. Back up your Shopify store because not do...2022-08-181h 17
Ecom GoldJon Elder, Amazon expert, shares his playbooks form selling over $10MM on Amazon.An Amazon special. Jon first got started on Amazon in 2014. He taught myself everything from scratch, grew a multi-million dollar enterprise, and exited a private label business for mid-7-figures. In under 5 years, he sourced, marketed, and sold over $10 million on Amazon alone.Jon has a passion for seeing other brand owners, both new and established, achieve the same success in their ecommerce journey, and in this episode, he shares the strategies, insights, and playbooks he gained whilst navigating his Amazon growth. A big thank you to our sponsors: Rewind Shopify App. ...2022-08-111h 08
Ecom GoldButtery Bros Heber Cannon teaches a masterclass in content creation.Heber produced, directed, and edited 4 feature-length documentary films. Three of those films are in the iTunes Top 100 Best Selling Documentaries of All Times.-Froning (2015)-Fittest on Earth: The Story of the 2015 Reebok CrossFit Games (2016)-Fittest on Earth: A Decade of Fitness (2017)-The Redeemed and the Dominant: Fittest on Earth (2018)Along with these films he's had to opportunity to create and produce everything from live sporting events on ESPN, music videos, and commercials, to a plethora of popular features for the internet, including the web series “Road to the Games”.His goal in life is t...2022-08-041h 03
Ecom GoldCody CMO of Jones Road Beauty (A Bobbi Brown company) goes deep into Ecommerce.Cody is a marketer, operator, advisor, investor, and consultant to some of the fastest-growing DTC brands and commerce enablement infrastructure companies.By day, Cody is CMO of Jones Road Beauty a family brand founded by Bobbi Brown and one of the fastest growing DTC brands today. By night he writes a weekly newsletter on what he's learning, advising amazing companies like Octane AI, and investing in the next big brands or SAAS. Cody is also a leading voice in the DTC Twitter community regularly posting tactics, insights, and learnings. In this episode, we cover some o...2022-07-281h 15
Ecom GoldSean McGinnis from Kuru footwear teaches Ecommerce platforms and building a bootstrapped brand.Sean McGinnis is the president and integrator at Kuru footwear. Sean is a titan of Ecommerce addicted to his craft and incredibly active in the Ecommerce space. In this episode, we delve into his knowledge and proven track record as an Ecommerce operator. Sean is pivoting Kuru away from Magento and onto Shopify so we discuss platforms, processes, and strategies. Did you know Sean went to acting school? A big thank you to our sponsors: Rewind. Back up your Shopify store because not doing so is absolute lunacy. As a listener of the show, you ca...2022-07-211h 20
Ecom GoldMike Beckham CEO of Simple Modern teaches Ecommerce fundamentals.This episode is insane! Mike Beckham has founded and operated several Ecommerce businesses that have generated more than $ 1 billion in revenue.Mike is the CEO and co-founder of Simple Modern. Simple Modern is one of the leading omnichannel suppliers of stainless-steel insulated drinkware in the world.In this episode we discuss building a brand, working with retailers, and many other insights that enabled Mike to be so successful. Don't miss this episode it's full of GOLD! A big thank you to our sponsors: Rewind. Back up your Shopify store bec...2022-07-141h 05
Ecom GoldJon. Ex-Apple, YouTuber, TikTok creator and co-founder of Shark Tank success Stryx.Jon Shanahan is a YouTuber with over 150K subscribers. Jon Shanahan is aTikTok creator with videos that regularly exceed 1 million views. Jon Shanahan is 'Jobs era' ex Apple employee. Jon Shanahan is a CoFounder of Stryx a SharkTank success story. Jon Shanahan is on the show to tell you about his experiences and to teach you what works on TikTok. This is a fantastic episode, don't miss it! (58mins).A big thank you to our sponsors: Rewind. Back up your Shopify store because not doing so is absolute lunacy. As a listener of the show, you ca...2022-07-071h 08