Shows
SEO Is Not That HardBest of : All 101 Quick SEO Tips Compilation Megapod.Send us a textWe've compiled 101 quick SEO tips from Edd Dawson's popular series into one comprehensive episode to help you improve your website rankings. This collection covers everything from technical foundations to content strategy and link building techniques.• Make your website as fast as possible because Google hates slow sites and so do your users• Ensure new pages are linked from existing ones so Google can find and index them• Always use HTTPS for your site to improve security and trust signals• Backlinks from other websites help you rank better, but avoid bu...2025-06-061h 36SEO Is Not That HardBest of : SEO data sources - ChatGPT vs GoogleSend us a textEdd Dawson explores why Google is a superior source for SEO data compared to ChatGPT, explaining how Google's real-time web model and user behavior data provides more accurate keyword research. Despite ChatGPT's usefulness for content creation and coding assistance, it lacks understanding of web relationships and user search behavior, making it unreliable for SEO tasks like keyword clustering.• ChatGPT is limited by static datasets that become outdated (currently April 2023)• ChatGPT lacks understanding of how websites relate to each other and how users search• Google possesses real-time crawl data, actual search...2025-06-0415 minSEO Is Not That HardBest of : Google PatentsSend us a textGoogle patents offer an unparalleled glimpse into how search actually works, yet few SEO professionals take advantage of this valuable resource. Edd Dawson explains how exploring Google's patent database can reveal the mechanisms behind search features and help cut through common SEO myths.• Google has over 100,000 patents, many directly related to search functionality• Patents require public disclosure of technical information, providing rare transparency• Patent documents can be challenging but rewarding to read after a few attempts• PatentsGoogle.com and SEObyTheSea.com are excellent starting resources• A 2015 patent explains e...2025-06-0214 minSEO Is Not That HardBest of : Internal LinkingSend us a textWe explore the often overlooked power of internal linking for both SEO strategy and user experience, covering everything from basic definitions to advanced implementation tactics.• Internal links are hyperlinks connecting pages within the same website• They serve two main purposes: enhancing user navigation and helping search engines crawl and understand site structure• Proper internal linking prevents "orphan pages" that search engines struggle to find and index• Internal links establish site hierarchy and help distribute page rank from high-authority pages• Best practices include using proper HTML elements, descriptive anchor tex...2025-05-3016 minSEO Is Not That HardBest of : DiversificationSend us a textEdd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to explain why having multiple income streams provides security during algorithm changes and business challenges.• Diversification means splitting risk across multiple income streams or traffic sources• When Broadband.co.uk was hit by Penguin in 2012, alternative businesses provided a financial lifeline• Selling Broadband.co.uk became possible because Edd had already diversified with o...2025-05-2814 minSEO Is Not That HardEdd Guests on the Market Movers PodcastSend us a textEdd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-changing business exit during COVID in 2021.• Building broadband.co.uk as one of the UK's first comparison sites by identifying a gap in the market for postcode-specific broadband availability tools• Developing a successful affiliate model focused on aggregating data and creating genuine user value through tools and educational content• Surviving Google's Penguin update in 201...2025-05-2151 minSEO Is Not That HardBest of : Why you shouldn't chase keyword search volumeSend us a textEdd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsessing over search volume metrics can distract from creating truly useful content that naturally ranks for a variety of keywords.• Search volume tools often show zero volume for specific questions people actually search for• Websites should first and foremost be useful by answering people's real questions• Building topical authority means covering a subject in depth through answering related questi...2025-05-1909 minSEO Is Not That HardBest of : Audience Research is better than Keyword ResearchSend us a textEdd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.• High-volume keywords are often highly competitive and don't convert well• Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates• Audience research helps identify specific needs of different customer segments• Understanding demographic, psychographic, and behavioral factors is essential• Different audience segments (like OAPs vs gamers) have entirely different content needs• Long-tail ke...2025-05-1413 minSEO Is Not That HardBest of : Neat Competitor Research TipSend us a textEdd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10.• Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks• These lower-authority sites provide valuable insights into effective content strategies• Edd competed against billion-pound companies like Money Supermarket with his much smaller team• Look at both the...2025-05-0908 minSEO Is Not That HardBest of : Evaluating expired domains and domains at auctionSend us a textEdd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed multiple points where the domain likely lost its link equity.• Domain had been 301 redirected by its original owner for four years (2016-2020)• After expiration in 2020, it was purchased and displayed "domain for sale" for a year• New owner created fake "business acquisition" scenario to try...2025-05-0714 minSEO Is Not That HardBest of : Questions Not KeywordsSend us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks...2025-04-2111 minSEO Is Not That HardMy Current Tool StackSend us a textThe SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations.• Comparison between current tool usage and tools mentioned 18 months ago• Large Language Models now essential for research, coding assistance, and strategy planning• Google Search Console data increasingly vital for identifying content gaps• Keywords People Use platform integrates with GSC to provide enhanced data insights...2025-04-1115 minSEO Is Not That HardHow to find when and how Google is crawling your siteSend us a textEdd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems.• Access the Crawl Stats Report via Settings in Google Search Console• Monitor total crawl requests, response time, download size, and crawl errors• Regular review helps detect issues before they impact search performance• Server response time influences how frequently Google crawls your site• Fixing 404 and server errors promptly p...2025-04-0712 minSEO Is Not That HardGROWTH Framework - Step 6 : Hone & RepeatSend us a textEdd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth.• SEO requires continuous attention due to evolving search algorithms and user behaviors• Regular content updates prevent staleness and keep your site relevant to current search trends• The flywheel effect creates cumulative gains where each improvement fuels further success• Practica...2025-04-0415 minSEO Is Not That HardThe AI Take on the GROWTH FrameworkSend us a textEdd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology.• Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide• The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T)• The framework breaks down as Gather (finding audience questions), Refine (clustering questions by theme)• Optimize (creating content that answers questions), Watch (monitoring performance), Tune (refining strategy)• Final framework steps Hone and Repeat will be covered in...2025-03-3126 minSEO Is Not That HardWhen is a zero volume keyword NOT a zero volume keyword?Send us a textUnlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitude of related keywords, even those you haven't considered yet. Discover how Google's understanding of synonyms and related queries can elevate your SEO game, offering a fresh perspective on building traffic and authority.Explore practical...2025-02-2609 minSEO Is Not That HardGROWTH Framework - Step 1 : GatherSend us a textSee the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingUnlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask online, from platforms like Google's People Also Ask, Reddit, and Quora, can skyrocket your content's relevance and authority. Learn how to build an expansive keyword list that...2025-02-2116 minSEO Is Not That HardConversational SearchSend us a textWhat if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shift from traditional keyword searches to AI-driven dialogues, exploring the profound implications for SEO strategies. Uncover the secrets to adapting in this fast-paced environment, with insights into context retention, natural language understanding, and the potential challenges, such as declining click-through rates...2025-02-1716 minSEO Is Not That HardEdd Guests on Podcasting AmplifiedSend us a textLink to Podcasting Amplified - https://claricast.com/podcasting-amplified/Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Edd Dawson, the brain behind "SEO is Not That Hard." As a leading voice in the SEO industry, Edd shares his wealth of knowledge on how to leverage SEO for elevating your podcast game. From understanding listener search behaviors to ranking on Google and even optimizing for AI platforms like ChatGPT, this episode is packed with insights that promise to transform how your content...2025-02-1035 minSEO Is Not That HardHow Martin Lewis Drives Massive Traffic—and What SEOs Can LearnSend us a textWhat happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an unexpected surge in traffic to my UK-based websites. With a focus on mobile phones, broadband, and energy, discover how his consumer-first approach and transparency have earned him the trust of millions. We'll explore his journey from financial journalist to the powerhouse behind MoneySavingExpert.com, and understand why his advice is a goldmine not just...2025-01-2715 minSEO Is Not That HardCrafting Content that Captures and Engages with Andre SavoieSend us a textCould you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against the allure of "get rich quick" schemes and highlights the costly mistakes businesses often make when chasing rapid results with low-cost services. We dive into the importance of understanding SEO from the ground up, sharing personal missteps and valuable lessons to help you make informed decisions about where to focus your time...2025-01-2230 minSEO Is Not That HardEdd guests on Online Business Launchpad PodcastSend us a textYou can find Trudy's podcast at https://onlinebusinessliftoff.com/online-business-launchpad-podcast/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our...2025-01-0830 minSEO Is Not That HardLook back on 2024 and forward to 2025Send us a textKick off the new year with a vibrant journey into the heart of SEO transformations and cultural traditions. I'm Ed Dawson, and I'll whisk you away to my quaint village, where New Year's Day bursts to life with colorful Morris dancing and captivating tales spun at the local pub. But don't get too comfortable by the fireside, because we're also diving into the shifting sands of SEO in 2024. From the meteoric rise of AI tools like ChatGPT and Claude, which are reshaping the contours of content creation and coding, to Google's ongoing battle to...2025-01-0115 minSEO Is Not That HardThe Flywheel Effect in content marketingSend us a textUncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by Jim Collins' book "Good to Great," and how it can be the key to unlocking...2024-11-2213 minSEO Is Not That HardSearchGPT finally lands - how does it work?Send us a textAre traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, SearchGPT taps into Bing's robust live index to keep you informed with the latest data and current events. While it introduces novel...2024-11-1518 min