Shows
15 Minute MasteryThe Winning Marketing Formula in iGaming is Blending Brand-Building and Performance TacticsHow can you strike the right balance between brand and performance marketing in your iGaming business? The key lies in understanding your market, your players, and your long-term goals.Eitan Gorodetsky emphasizes that in today's complex iGaming landscape, a blend of brand-building and performance tactics is essential. While big players leverage their massive budgets for market dominance, smaller operators must focus on cultivating trust and brand recognition to stand out. Eitan advises against simply chasing short-term performance metrics, urging marketers to take a more holistic, strategic approach.By aligning your brand, product, and player preferences...2024-12-1120 min
iGaming DailyEp 276: The ugly truth about iGaming SEO, PPC and marketingIn today's episode Ivana is joined by two iGaming marketing experts, Vadim Aidlin, CEO and Co-founder of Mamuta Media and Eitan Gorodetsky, the self titled SEO Jedi, to discuss the real way SEO/PPC and all marketing is done in iGaming.It's noted that this industry became extremely competitive, markets very saturated and it is a survival of the fittest.Good iGaming marketeer is an outside of the box thinker, ready to take risks, constantly educating themselves, eager to succeed. Good marketing strategy is down to excellent leadership and support. And this will be...2024-06-0523 min
NEXT.io PodcastEitan Gorodetsky - How to set a winning Marketing strategyPodcast by Michael Pedersen with Eitan Gorodetsky Director of Digital Performance at Betsson
Eitan Gorodetsky is the Director of Digital Performance at Betsson. Every day, he is dealing with more than 20 brands across many markets, complex to say the least. This is an honest talk with Eitan on how to navigate this complexity and set a winning strategy, which to him is not possible without a strong focus on people and execution.
EITAN GORODETSKY
Eitan is an SEO and Igaming veteran having worked in companies as 888, Catena Media and Betsson group, evo...2021-09-3059 min
The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Eitan Gorodetsky (Betsson Group)In this Month's episode, Lee-Ann speaks with Group Head of SEO & PPC at Betsson Group, Eitan Gorodetsky about Search and its relevance to Affiliate Marketing today.For more information about affiliate marketing and how to get consistent sales from your affiliate program visit: www.affiliateinsider.comSend me a text with your questions2019-06-1305 min