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Craft Beer ProfessionalsDesigning for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting MarketIn a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make the right moves to reach their target audience. We’ll discuss the value of brand audits to leverage existing equity, identify smart improvement areas, and make informed decisions on hiring the right designer. Discover how investing in design—even when budgets are tight—can strengthen brand presence, foster connections, and ultimately help breweries thrive in the new economy.
Key Takeaways:
Harness Brand Equity Throug...2025-02-0537 min
Get Hoptimized PodcastDesign Better Labels and Packaging - Guest Jillian Noble of Elbongürk DesignReally excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview. Learn more about Jillian and her company, Elbongürk, at www.elbongurk.com ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized 2023-10-0847 min