Shows
Commerce RoundtableFuture of DTC AcquisitionIn this session from Commerce Roundtable San Diego 2024, Elery Pfeffer, Founder & CEO at Nift, and Samantha Taslim, Director of Growth Marketing at Wantable, explore the benefits of using Nift as a performance marketing channel compared to traditional platforms like Meta. By engaging consumers with products rather than content, Nift provides a cost-effective and scalable alternative for customer acquisition.Discover real-world applications, testing strategies, and tips for scaling with Nift. Whether you're looking to diversify your marketing approach or enhance efficiency, this discussion offers actionable insights to help you integrate this innovative channel into your...
2025-10-0926 min
Retail RefinedA Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows UpAs traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely act on their stated values, underscoring the urgent need for more meaningful brand experiences.So, how can brands take control of how their message shows up while delivering real value to consumers?In this episode of Retail Refined, host Melissa Gonzalez sits...
2025-07-0218 min
Podcast THE ECOMMERCE EDGE con Jason Greenwood - Edición en EspañolE450:🎙️CONVERTIR APLICACIONES DE CONSUMIDOR EN LA ÚLTIMA PLATAFORMA DE DESCUBRIMIENTO DE MARCAS Y NUEVOS PRODUCTOS | ELERY PFEFFER - NIFT | THE ECOMMERCE EDGE Podcast💡Elery (https://www.linkedin.com/in/elery-pfeffer-133220) es el fundador y director ejecutivo de Nift - https://www.gonift.com
💡Nift es una plataforma de obsequios de aplicaciones para consumidores basada en SaaS
💡Las aplicaciones para consumidores como AfterPay, MindBody y Tripadvisor utilizan Nift para agradecer y recompensar a sus clientes.
💡Los clientes le dicen a Nift lo que les gusta y nuestra IA les ofrece obsequios que pueden usar para probar nuevos productos y servicios.
💡El resultado es un CAC eficiente para las marcas, un mayor ARPU para las aplicaciones de los consumidores y...
2024-11-2239 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE450:🎙️TURNING CONSUMER APPS INTO THE ULTIMATE NEW PRODUCT & BRAND DISCOVERY PLATFORM | ELERY PFEFFER - NIFT | THE ECOMMERCE EDGE Podcast💡Elery (https://www.linkedin.com/in/elery-pfeffer-133220) is the Founder & CEO of Nift - https://www.gonift.com
💡Nift is a SaaS based consumer app gifting platform
💡Consumer apps like AfterPay, MindBody and Tripadvisor use Nift to thank and reward their customers
💡Customers tell Nift what they like and our AI matches them with gifts they can use to try new products and services
💡The result is efficient CAC for brands, increased ARPU for consumer apps, and great gifts for consumers to enjoy
💡In this episode, Jason & Elery discuss hpw rising CAC and satur...
2024-11-2237 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionAuthentic Connections: How Nift Is Changing The DTC LandscapeWelcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift.In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence.Key Discussion Points:Breaking free from traditional advertising modelsImplementing cost-effective customer acquisition strategiesLeveraging first-party data for better customer engagementBuilding sustainable marketing channels beyond Meta and GoogleMaintaining consistent ROAS during peak seasonsWhether you’re a Shopify merchant spending $1M+ annually on advertising or looking to diversify your marketing channels, this episode of...
2024-11-0529 min
DTC PodcastBonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted GiftingSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business.
Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while maintaining strong unit economics, a challenge many DTC brands face in a competitive marketplace.
Scale User Acquisition Reliably with Nift's Gifting Network: https://www.gonift.com/business/
Tr...
2024-10-3024 min
2X eCommerce PodcastHow Nift Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery PfefferSubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how Nift offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers...
2024-10-2245 min
The Hard SellHow Elery Pfeffer Used a High-Velocity Sales Process to Accelerate ResultsYou can learn more about Nift Networks at gonift.com or contact Elery at elery@gonift.com.Elery Pfeffer: https://www.linkedin.com/in/elery-pfeffer-133220/Joel Stevenson: https://www.linkedin.com/in/joelstevensongm/The Hard Sell is brought to you by Yesware.
2021-12-1426 min