Shows
Wool Academy with Elisabeth van Delden#125 Sophie Holt about animal welfare on farmTom and Sophie Holt raise Dohne Merinos on their farm Coonong Station in Australia. Coonong Station is RWS and Authentico accredited as well as being the only Australian wool producer to be Certified Humane. Coonong station is a declared native wildlife sanctuary and also operates a kangaroo rescue, rehab release facility and is all WIRES certified for native wildlife rescues and rehabilitation. Sophie is studying to become a Master of Science in International Animal Ethics, Welfare and Law through the University of Edinburgh. In this podcast episode, she explains how animal welfare is practiced for all animals living at Coonong...2021-03-1153 minWool Academy with Elisabeth van Delden#124 Nora and Viktor Jelinek about the value of story tellingNora and Viktor Jelinek run a business by the name Visual Narrative. They are specialised in helping companies tell their stories successfully through photography. They are particularly focused on helping sustainable and socially conscious businesses succeed through their beautiful images.
In this episode, Nora and Viktor Jelinek share insights into how also businesses in the wool industry can benefit from storytelling and how to go about it.2021-02-2537 minWool Academy with Elisabeth van Delden#123 Dr. Paul Swan about the future of wool sustainability standardsDr. Paul Swan is the Program Manager of the sustainability standard Sustainawool at the Australian Wool Exchange (AWEX). In this Wool Academy Podcast interview, Paul Swan provides details about Sustainawool and discusses challenges and opportunities for sustainability standards within the wool industry.2021-02-111h 04Wool Academy with Elisabeth van Delden#122 Cody Nicholson-Stratton about diversified livestock and local food systemsCody Nicholson-Stratton shares the story of how he and his husband Thomas were looking to diversify their family's farm and promote sustainability for future generations. Together with two more generations living and working on the farm, the two expanded the farm to include rabbits, chickens, sheep, goats, and grass-fed beef. They pride themselves in bringing food and fiber that has been ethically raised in a climate beneficial system to the local consumers; providing nutrient-dense protein, luxurious fiber, and preserving open landscapes for future generations.2021-01-281h 16Wool Academy with Elisabeth van Delden#121 Ethical, sustainable and profitable wool productionSusan Finnigan together with her husband, son, and daughter-in-law grow fine merino wool on their sheep property Kia Ora in Australia. The farm is certified for several animal welfare and sustainability standards and their outstanding work has been recognised by several industry awards. In this interview, Susan shares details about how she and her family grow ethical, sustainable, and profitable wool.2021-01-1439 minWool Academy with Elisabeth van Delden#120 Why Consumers Want To Know MoreVerena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff - an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished product. In this episode, Verena Keller explains why there is an ever-growing desire to know where products came from as well as how and by whom they were made.2020-12-1738 minWool Academy with Elisabeth van Delden#119 Sustainability and Business Strategy go Hand in Hand - Interview with Ian WhitefordIan Whiteford is responsible for Sustainability and Compliance at the Schottish weaving company Alex Begg. In this interview, Ian Whiteford shares insights about how the company started implementing its sustainability strategy and the lessons learned on the way.2020-12-0342 minWool Academy with Elisabeth van Delden#118 How To Know If A Sheep Is Happy - Interview with Pam and Andre Christie-SmithPam and Andre Christie-Smith farm in 6th generation on their sheep farm Kleiheuwel Trust in South Africa. In this episode, they share insights into their everyday farm life of running a sustainable and animal welfare friendly farm. They explain how they know if their sheep are happy through good shepherding and by looking at the numbers.2020-11-1950 min
Head ShepherdThe importance of telling wool's story with Elisabeth van DeldenThis week I had a conversation with Elisabeth van Delden that we are both sharing on our podcasts. Elisabeth provides support to wool businesses around the world to help them communicate effectively online. Elisabeth was heavily involved in the Schneider Group's Wool Connect conference held earlier in the year. Check out Elisabeth's podcast - Wool Academyhttps://www.elisabethvandelden.com/wool-academy/Check out Wool Connect https://woolconnect.gschneider.com/A big thank you to our sponsors, Allflex Livestock Intelligencehttps://www.allflex.global/nz/Allflex Livestock Intelligence is the l...2020-11-0559 minWool Academy with Elisabeth van Delden#117 The Value of Improving Sheep Genetics - Interview with Mark FergusonMark Ferguson is an Agricultural Geneticist specialised in sheep and other natural fibre animal breeds. Mark is also the host of the Head Shepherd podcast. On this show, Mark and Elisabeth talk sheep genetics and the importance of telling the wool story.2020-11-051h 00Wool Academy with Elisabeth van Delden#116 Custodian of Land and Animals - Interview with Richard DaughertyrtyRichard Daugherty is a South African wool grower based in Australia. He and his wife Sarah and their two children farm on Balala Station west of Uralla since 2011. Richard is highly committed to regenerative farming and ensuring hight animal welfare standards. In this episode, Richard shares his story of starting to farm merino sheep and provides insights into different aspects of his farming practices.
This episode is recorded in partnership with The Schneider Group and their Authentico Integrity Scheme.2020-09-2400 minWool Academy with Elisabeth van Delden#115 How Merino Sheep Can Thrive in EuropeLesley Prior successfully breeds merino sheep on her farm near Devon in the UK. Something many sheep farmers never thought possible. In this Wool Academy Podcast interview, Lesley shares her vision of creating a large merino sheep flock in Europe and gives insights into her Tellenby Merino Sheep breeding business.2020-09-1000 minWool Academy with Elisabeth van Delden#114 It's never over until it's over - Interview with Dr. John ParkinsonIn this Wool Academy Podcast episode, Dr. John Parkinson shares insights about the wool textile recycling industry and his new old recycling business iinouiio.2020-08-2700 minWool Academy with Elisabeth van Delden#113 How to develop coarse wool product applicationsIn this Wool Academy Podcast episode, Sustainability Wool Industry Expert and Journalist Tone Skardal Tobiasson shares insights into the different wool research projects she helped develop and coordinate successfully in Norway. The common thread of these Norwegian wool projects is the goal to identify and develop product applications for coarse wool while also working towards a more sustainable textile industry.2020-08-1300 minWool Academy with Elisabeth van Delden#112 When Wool Prices CollapseThe Covid-19 pandemic has lead to a strong decrease of coarse wool prices. What does this mean for the little Flock Wool Trading Company who just collected its first container of Albanian wool ready for sale?
CEO of Flock Wool, Evan Thomsen and CMO Elisabeth van Delden talk openly about the devastating situation the pandemic has put the start-up into.2020-07-3100 minWool Academy with Elisabeth van Delden#111 Lean Methodologies and the Minimum Viable ProductIn this video, you can listen to Evan Thomsen and Elisabeth van Delden from Flock Wool talk about how they applied the lean methodologies and the concept of a minimum viable product to their wool trading business Flock Wool based out of Albanian.2020-07-3000 minWool Academy with Elisabeth van Delden#110 First Wool CollectionIn this Wool Academy Podcast Episode, you will learn how the Flock Wool Team collected its first container of Albanian wool. Evan Thomsen, CEO of Flock Wool and Elisabeth van Delden discuss the events as and how they happened.2020-07-2900 minWool Academy with Elisabeth van Delden#109 Albanian Sheep and WoolWhat do you know about Albanian Sheep and Wool? In this Wool Academy Podcast you will learn all about the Bardoka and the Ruda sheep and the type of wool they produce. Flock Wool CEO Evan Thomsen this time interviews Elisabeth van Delden about the different sheep breeds.2020-07-1600 minWool Academy with Elisabeth van Delden#108 Albanian Wool IndustryIn this interview, Flock Wool CEO Evan Thomsen gives insights about the Albanian wool industry. We discuss reasons why the Albanian wool industry got dismantled 30 years ago, why it never got back on its feet and what the situation is today.2020-07-0300 minWool Academy with Elisabeth van Delden#107 How Covid-19 also challenges a wool start upIn this episode, Flock Wool CEO Evan Thomsen talks about how the Covid-19 pandemic has affected the company's operations in getting the company up and running to collect its first wool.
Gain insights how to stay flexible in a business during uncertain times.2020-06-0200 minWool Academy with Elisabeth van Delden#106 Who is Flock Wool?In this interview CEO of Flock Wool, Evan Thomsen, shares the story of how he developed the idea for Flock Wool, an Albanian Wool Trading company. You will learn how Evan and his wife Tyanna set out to find the right team, develop the business strategy, and start the business.2020-06-0200 minWool Academy with Elisabeth van Delden#105 Ralf Kunert from NaturamusManaging Director Ralf Kunert of Naturamus explains what can be achieved when creating partnerships across different industries.
One of the by-products of scouring (washing) wool is wool grease, which is refined into lanolin. Lanolin is an important raw material for the cosmetics and pharmaceutical industry as it forms the basis for lipsticks and creams.
Naturamus specializes in sourcing natural organic raw materials such as lanolin. Naturamus is part of WALA, a German-based company in the natural cosmetics and pharmaceutical industry founded in 1935.
In 2016, Naturamus and Fuhrmann partnered to create an innovative product that had never existed before: Organic Lanolin. Both...2020-06-0200 minWool Academy with Elisabeth van Delden#104 Monica Ebert about the outdoor apparel brand Core MerinoIntroductionMonica Ebert is the International Brand Development Manager at BKB in South Africa. Part of Monica's work portfolio is the company's outdoor apparel brand Core Merino. In this episode, Monica talks about the opportunities and challenges of marketing a South African merino wool product.
About Monica EbertMonica Ebert Is The International Brand Development Manager At BKB In South Africa. Her Responsibilities Include Managing The Companies Clothing Line Core Merino. Monica Joined BKB In March Of 2018 After Living And Working In The Wool Industry In New Zealand And The United States. Monica’s Passion For The Wool In...2018-10-2500 minWool Academy with Elisabeth van Delden#103 Yvar Monasch about Best Wool CarpetsIntroductionYvar Monasch is the Managing Director at Best Wool Carpets, a company based in the Netherlands. In this interview, Yvar shares insights about the tufting carpet industry and about Best Wool Carpets. As the company's name already conveys, Best Wool Carpets is an advocate for wool and is constantly trying to find new ways to communicate the wool message.
About Yvar MonaschBorn (1970) and raised in The Netherlands Yvar has always been interested in the sales and production side of business. During his study of general economics at the University of Amsterdam Yvar got in...2018-10-1800 minWool Academy with Elisabeth van Delden#102 Luke Hooke about his one year of wool experienceIntroductionOver the course of one year, Luke Hooke wore only wool, documenting his journey as his Year of Wool. In this podcast interview, Luke reflects on his experience during the last 12 months.
About Luke HookeLuke Hooke is the young Australian behind Year of Wool, a project promoting wool clothing and the wool industry. For 365 days Luke wore only wool and wool blend clothing to demonstrate the versatility and incredible natural qualities of wool and wool clothing. Having grown up on a wool growing farm in Victoria, Australia, Luke explored post-farm-gate part of the wool industry, promoting...2018-10-1100 minWool Academy with Elisabeth van Delden#101 Eric Bjergso about the Canadian Wool IndustryIntroductionEric Bjergso introduces us to the Canadian sheep and wool industry. In his interview, Eric provides insights into the history of the Canadian wool industry, sheep breeds and wool qualities. He describes the challenges and opportunities Canadian wool growers are faced with and how the Co-operative is supporting its members in the same.
About Eric BjergsoEric Bjergso is the General Manager of the Canadian Co-operative Wool Growers Limited. Eric is a graduate of the Agricultural College. He joined the Canadian Co-operative Wool Growers Limited in 1976 and has been the General Manager since 1983.2018-10-0400 minWool Academy with Elisabeth van Delden#100 Elisabeth van Delden about the Wool Academy PodcastIntroductionCelebrating episode 100 of the Wool Academy Podcast it is time to hear more about the host of the show, Elisabeth van Delden. In this episode, Monica Ebert, a former guest of the show, interviews Elisabeth about the podcast. Elisabeth will take you behind the scene of the podcast. You will learn how Elisabeth came up with the idea for Wool Academy, how each episode is created and what the future will bring for the podcast.2018-09-2700 minWool Academy with Elisabeth van Delden#099 Rebecca Burgess about the FibershedIntroductionRebecca Burgess introduces the Fibershed, a non-profit organization that explores and actively implements regional textile fiber and natural dye supply chains. In the interview, Rebecca explains how the idea for Fibershed developed and how it became an ever-growing self-sufficient community of wool growers, ranchers, designers, clothmakers and many more. She explains the concept of carbon farming, counter-intuitive funding models that work and how well-established brands can become part of the community. The Fibershed is a key solution to reversing climate change and an inspiration to the wider industry to think in new and different ways.
About the FibershedRebecca Burgess is...2018-09-2000 minWool Academy with Elisabeth van Delden#098 Gudrun Rógvadóttir about the Faroe Islands wool label Gudrun and GudrunIntroductionGudrun Rógvadóttir is the co-founder of the Faroe Island Knitwear label Gudrun and Gudrun. Together with the designer Gudrun Ludvig she started the label in 2000. Ever since the label grew to a well-known knitwear brand. In this podcast episode, Gudrun tells the story of how and why she started the label. She also introduces us to the Faroe Island wool and sheep industry and gives insights on how the label empowers women.
About Gudrun and GudrunGudrun and Gudrun is a knitwear company specialised in hand-knit. The company was founded in 2002 by two Faroese women and the creative process of...2018-09-1300 minWool Academy with Elisabeth van Delden#097 James Braszell about life as a shearer and photographerIntroductionJames Braszell is a full-time shearer based in Australia. James found a creative way of sharing his passion for his work and life in the shearing sheds through his photography. Every day while shearing, James captures unique moments of life in the shearing shed. In his Wool Academy Podcast interview, James shares insights into the work and life as a shearer and how he developed his second career as a photographer.
About James BraszellIn 2013, James Braszell, started working full time in rural Australia as a rouseabout. He wasn’t long into his time in the woolsheds when he re...2018-09-0600 minWool Academy with Elisabeth van Delden#096: Allan De Boos about successful wool educationIntroductionAllan De Boos has been working in the wool industry his whole career. As the Programme Manager responsible for the Woolmark Wool Education Course at tertiary level he shares his knowledge with the wool industry's future designers and engineers. In this episode, he talks about the programme and explains the importance of educating students in wool for the innovations of the future.
About Allan De BoosDr. Allan de Boos is a graduate of the University of NSW (Textile Technology - Chemistry) and the Victoria University of Manchester (Dept Chemical Physics). He was employed by CSIRO Division of Wool...2018-08-3000 minWool Academy with Elisabeth van Delden#095 Yolanda Leask and Martin Brambley about CloudwoolIntroductionYolanda Leask and Martin Brambley are the two young entrepreneurs behind the company Doppelhaus. In this episode, the two fashion textile experts talk about their product Cloudwool. Cloudwool is a non-woven fabric made out of wool. Yolanda and Martin share how they came up for the idea of Cloudwool and what they are trying to achieve with this product for wool and the planet.
About DoppelhausYolanda Leask and Martin Brambley are the founders and Directors of Doppelhaus Ltd. Doppelhaus Ltd is a textile company specialising in utilising non-woven technology for the creation of high-quality fabrics. Their novel approach...2018-08-2300 minWool Academy with Elisabeth van Delden#094 Cobus Oosthuizen puts wool to test during a 250 km desert raceIntroductionCobus Ooosthuizen has always wanted to bust advertisement claims and proof them wrong. That is also why he took on the wool industry to proof the outrages claims the industry was making about wool as false. These claims about wool included that wool was soft, durable, cool when it is hot, warm when it is cold, breathable, UV protective, odour resistant etc. Cobus Oosthuizen tested a wool t-shirt during a 250 km running race for 6 days through the South African desert. Cobus talked about his experience with wool at the last IWTO Wool...2018-08-1600 minWool Academy with Elisabeth van Delden#093: Francesco Botto Poala takes us behind the scenes of Reda 1865IntroductionFrancesco Botto Poala is the Chief Operating Officer at the well known vertically integrated weaving company Reda 1865. In this episode, Francesco talks about how the company strives for continued success through quality and innovation. Francesco explains that innovation means to be always willing to change and adapt in order to survive. Traceability, animal welfare and environmental standards are of highest concern to Reda. Francesco explains how the company tracks and traces its own progress in these areas while setting the benchmark for other companies as well. Francesco goes even so far to discuss why consumers are also asking for this...2018-08-0900 minWool Academy with Elisabeth van Delden#092: Dave Maslen about giving consumers a great wool experienceIntroductionDave Maslen introduces the New Zealand Merino Company in this Wool Academy Podcast interview. Dave explains the different benefits NZM offers to its wool growers, supply chain partners and brand retailers. He also talks about the research NZM conducted to better understand the environmental impacts of wool. Dave is also an expert when it comes to understanding the passionate wool consumer and what it takes to turn first-time wool customers into raving fans.
About Dave MaslenDave Maslen is the Global Partnerships Manager at the New Zealand Merino Company. This involves taking primary responsibility for NZM&apos...2018-08-0200 minWool Academy with Elisabeth van Delden#091: Ben Watts about how automation is helping wool growers on farmIntroductionBen Watts is a wool grower based in Australia who is using automation technology to help him run is farm more efficiently and more effectively. Drones, RFID tags or automated scales all help Ben look after his sheep, the farm, ensure the health of his stock and improve is production and therefore his overall business. Ben explains in this episodes how the different technologies work and how they aid wool growers, sheep and consumers. As Ben saw so much success with the new types of technologies he also started his own consulting and training company, Bralca, to assist other wool...2018-07-2600 minWool Academy with Elisabeth van Delden#090 Derelee Potroz-Smith is turning wool into gold with WoolchemyIntroductionDerelee Potroz-Smith is the CEO and Co-founder of Woolchemy based in New Zealand. Woolchemy processes wool with its innovative neweZorb treatment to make it super-absorbent. In this Wool Academy podcast, Derelee tells the story of how she and her mother came up with the idea for Woolchemy and how she developed the business over the past 10 years.
About Derelee Potroz-SmithDerelee Potroz-Smith is the CEO and Co-Founder of Woolchemy in New Zealand. She is a mother of three boys, an engineer, and an environmentalist. Her company Woolchemy have formulated a world...2018-07-1900 minWool Academy with Elisabeth van Delden#089 Evan Helle about his sheep to shelf brand DuckworthIntroductionEvan Helle is a fourth generation sheep rancher and co-founder of the merino wool retail brand Duckworth. In this episode, Evan shares the story of his family, the family ranch and the decision to add more value to their wool by starting an apparel business. He shares insights into the benefits and hurdles of running a vertically integrated business and the importance of preserving wool skills and knowledge locally.
About Evan HelleEvan Helle is a fourth generation sheep rancher and co-founder of Duckworth. He is an active member of the American Sheep Industry Association, Montana Wool Growers, and Southwest Montana...2018-07-1200 minWool Academy with Elisabeth van Delden#088 John Roberts about the Woolmark Resource CentreIntroductionJohn Roberts is the General Manager Eastern Hemisphere of the Woolmark Company - Australian Wool Innovation. IN his position he leads the Asian Woolmark offices as well as the Woolmark Resource Centre. In this interview, John Roberts shares insights into the Asian wool consumer and manufacturing markets. John also explains the concept and goal of the inspiring state of the art Woolmark Resrouce Centre.
About John RobertsJohn brings nearly 30 years experience in the Wool Industry having worked in a wide range of industry sectors from primary production to processing, marketing and trading. He stems from a wool producing family in...2018-07-0500 minWool Academy with Elisabeth van Delden#087 Gerhard Schoppel about the premium wool hand knitting yarn businessIntroductionGerhard Schoppel is the owner and creative mind behind the premium hand knitting yarn Schoppel Wolle. In this episode he talks about the hand knitting business and why he decided to go premium. Gerhard also shares the journey he went through to source his wool only from Patagonia in Argentina and to have his products GOTS certified.
About Gerhard Schoppel„Knitting is the answer to the yearning for something true, something for yourself, something of value.“ The Hohenloher Wolle GmbH is a company with a clear position. For more than sixty years the traditional company stands for...2018-06-2800 minWool Academy with Elisabeth van Delden#086: Peter Morgan about the Australian Wool Export IndustryIntroductionPeter Morgan is the Executive Director of the Australian Council of Wool Exporters & Processors and of the Private Treaty Wool Merchants of Australia. In this episode, Peter gives insights into the Australian wool export industry and shares stories from his life long career and achievements for the overall good of the wool industry.
About Peter MorganDr Peter Morgan, like a number of members of the wool industry enrolled in the former Wool Technology course at the University of New South Wales. It was his first involvement with the sheep and wool industry. He joined...2018-06-2100 minWool Academy with Elisabeth van Delden#085 Rita Haselwander and Rasa Staneviciene from Garlita about flat wool knitting manufacturingIntroductionGarlita is a flat knitting company based in Lithuania with a vast experience in knitting wool garments. Together with their father, twin sisters Rita Haselwander and Rasa Stanevičienė have lead the company to success. The plant runs 24/7 and produces 1000 flat knitted pieces per week. In this episode Rita and Rasa explain the nature of their business and how they convince their customers to use more wool in their products.
About GarlitaGarlita is a family business and is run by a father and two daughters, each of them being involved in every aspect of the process. Th...2018-06-1400 minWool Academy with Elisabeth van Delden#084 Lorents Tvedt about the knitwear brand Dale of NorwayIntroductionLorents Tvedt is the Product Development Manager at the Norwegian wool knitwear brand Dale of Norway. In this episode Lorents tells the interesting story of how Dale of Norway was founded and how the brand transformed into the famous brand it is today. Lorents furthermore explains the development of the Norwegian sweater patterns and how the brand clothes the Norwegian Olympic teams.
About Lorents TvedtLorents Tvedt is the Product Development Manager at Dale of Norway. Lorents started working for Dale of Norway when he was 16 years old. Ever since he...2018-06-0700 minWool Academy with Elisabeth van Delden#083 Adam Dawes about the wool industry on the Falkland IslandsIntroductionAdam Dawes is the Senior Agriculture Advisor for the Falkland Islands Government. In his Wool Academy Podcast interview, Adam gives an introduction to the sheep and wool industry of the Falkland Islands. He gives insights into the benefits of the islands' wool as well as the struggles and opportunities the industry faces.
About Adam DawesAdam Dawes is the Senior Agriculture Advisor for the Falkland Islands Government. He grew up on a superfine wool farm in Southern New South Wales (Australia). Adam studied Agronomy at Charles Sturt University in Wagga Wagga before working as an agronomist, providing advice to sheep...2018-05-3100 minWool Academy with Elisabeth van Delden#082 Jacob Long about re-launching American WoolenIntroductionJacob Long is the CEO of US based worsted and woolen weaving mill American Woolen. In this interview, Jacob tells the story how he brought the once biggest weaving mill of the United States back to life. Jacob shares the challenges he faced and the opportunities he sees for the company.
About Jacob LongJacob Harrison Long leads American Woolen Company, Inc. He has a finance background with considerable experience in cross-border M&A, debt capital markets and consumer goods/retail turnaround investing. Jacob spent 20 years in Europe working in investment banking for BNP Paribas and Dresdner...2018-05-2400 minWool Academy with Elisabeth van Delden#081 Osman Kilic about the hand knitting industryIntroductionOsman Kilic is the Executive Board Member of hand knitting yarn manufacturer Ormo. In this episode, Osman talks about the Ormo Group and how the business of hand knitting yarn works. Osman explains further how the hand knitting industry is set up and how trends influence hand knitting as a hobby.
About Osman KilicOsman Kilic is the Executive Board Member of the Ormo Group. Osman joined the company in 1984. He has experience in marketing knitting and craft yarns and international market development. In addition, Osman is part of the Executive Committee of the International Wool Textile Organisation.2018-05-1700 minWool Academy with Elisabeth van Delden#080 Giovanni and Marco Schneider about building a global wool processing businessIntroductionGiovanni and Marco Schneider are the leaders behind the wool processing company The Schneider Group. In this episode, father and son talk about what it means to run a family business.
About the Schneider GroupThe Schneider Group is a family-run, multinational company based in the south of Switzerland close to the Italian border. The Schneider Group has been founded in 1922 by Giovanni Schneider as a wool trading company. When his son Marco Schneider joined the company he added early stage wool processing to the business. Today, his son Giovanni Schneider is leading the company forward. Schneider...2018-05-1000 minWool Academy with Elisabeth van Delden#079: Jo-Anne Bester about wool auctioneeringIntroductionJo-Anne Bester is the first and so far only female wool auctioneer in South Africa. In this episode, Jo-Anne talks about how the South African wool auction actually works and what it takes to work in the auction room.
About Jo-Anne BesterJo-Anne Bester is the daughter of Eric Naude, one of the two breeders of the well-known Geelbek elite Merino stud. Having been raised on a sheep farm, she developed a keen interest in agricultural activities. Jo-Anne then went on to pursue her studies in agriculture at the Grootfontein Agricultural College outside Middelburg, which specializes in small stock...2018-05-0300 minWool Academy with Elisabeth van Delden#078: Jimmy Jackson about wool knitting manufacturing in ChinaIntroductionJimmy Jackson is a living legend in the wool industry. With a wool career of over 48 years in wool chemical processing, Jimmy Jackson combines knowledge and experience many companies seek out to have access to. In this Podcast Episode, Jimmy shares some of his knowledge on making wool machine washable and mercerizing wool. In addition, Jimmy talks about wool manufacturing in Asia, in particular, China and helps clarify some of the still existing prejudices around. Last but not least, Jimmy talks about the current trends and challenges the wool knitting industry is dealing with today.
About Jimmy JacksonJimmy...2018-04-2600 minWool Academy with Elisabeth van Delden#077: Wolf Edmayr about the current situation of the South African wool industryIntroductionWolf Edmayr is the Managing Director of South African based company BKB. BKB is the largest wool handler of the South African wool clip and service provider to South African wool and mohair growers. In this episode, Wolf Edmayr talks about the history and future of the BKB business and shares his perspectives on the potential of the South African wool clip as well as the agricultural industry.
About Wolf EdmayrWolf Edmayr was born on 22 July 1956 in Delareyville. He matriculated at Grey College in Bloemfontein after which he obtained a B.Com Hon. degree at the Rand Afrikaans...2018-04-1900 minWool Academy with Elisabeth van Delden#076 Stephen Wiedemann about Wool Life Cycle AssessmentIntroductionStephen Wiedemann is a leading expert on Life Cycle Assessments (LCA) for livestock systems. In this podcast interview, he shares the latest research results on the LCA for wool. He gives details on research conducted on different areas of the wool supply chain including the manufacturing stage and consumer use stage. Stephen also talks about the importance of the wool industry engaging with retailers and brands to explain why the Life Cycle of wool is different and how brands need to take this into account when calculating their product footprints.
About Stephen WiedemannSteve is an agricultural systems scientist and principal...2018-04-1200 minWool Academy with Elisabeth van Delden#075 Ingun Klepp on how consumer research reveals new business opportunities for woolIntroductionIngun Klepp is a research professor at Consumer Research Norway, an institute at the Oslo and Akershus University College of Applied Sciences. Ingun is specialised in consumer research on sustainable textile, clothing, laundry and leisure consumption. In this episode, Ingun talks about the different findings she uncovered when studying wool in relation to consumer behaviour. In particular, Ingun studied the use of wool in beds. Ingun started with the intention to understand why we use cotton as linen instead of wool. At the end of her study, she discovered how...2018-04-0500 minWool Academy with Elisabeth van Delden#074 Peter Ackroyd on how buying wool products is an investment with a return on capitalIntroductionPeter Ackroyd is the COO of the Campaign for Wool and the President of the International Wool Textile Organisation (IWTO). Peter shares insights about the start of the Campaign for Wool together with HRH The Prince of Wales and the latest campaign's event. He also talks about provenance and wool's environmental credentials providing value to retailers, brands and the consumer.
About Peter AckroydPeter Ackroyd is the Global Strategic Advisor for The Woolmark Company in Sydney, Australia and the Chief Operating Officer of the Campaign for Wool. In May 2011 he was elected President of the...2018-03-2900 minWool Academy with Elisabeth van Delden#073 Tove Grane about her label We NorwegiansIntroductionTove Grane is the founder and designer of the Norwegian wool label called We Norwegians. In this episode, Tove shares her story of how she started We Norwegians. Tove explains how wool has always been an important part of Norwegian heritage and how this is reflected in her collection.
About Tove GraneTove Grane was born and raised in the fjords and mountains of western Norway (Sogn og fjordane). Tove got her design education at ESMOD Oslo, and has been working in Oslo since the late 90’s for various brands. She moved to Voss in 2010 to work wi...2018-03-2200 minWool Academy with Elisabeth van Delden#072 Matthias Boehme about key markets for woolIntroductionMatthias Boehme is a textile consultant and expert on a wide range of topics relevant to the wool industry. In in this episode, Matthias gives an outlook on the key markets for wool applications. These include the sports, outdoor and interior markets. Matthias also talks about the increased interest in traceability and sustainability schemes and shares what manufacturers and retailers need to consider. With his wide expertise, Matthias covers a broad range of topics relevant to the wool industry.
About Matthias BoehmeMatthias Boehme is an Innovation, Sustainability, R&D and Sales Consultant. He has a vast...2018-03-1500 minWool Academy with Elisabeth van Delden#071 Chris Kerston about building the world's first regenerative wool supply chainIntroductionChris Kerston is the Market Engagement and Public Outreach at the Savory Institute. In this episode, Chris introduces us to Allan Savory and the work of the Savory Institute. Chris explains how desertification happens and what role sheep and wool play to reverse desertification. You also get to learn details about the Land to Market certification scheme Chris and his team are working on to build a regenerative supply chain.
About Christ KerstonChris Kerston has dedicated his life to helping connect innovative ranchers and farmers with progressive brands in ways that create true synergistic value for both sides. Chris managed...2018-03-0800 minWool Academy with Elisabeth van Delden#070 Mark Grave about the services of the Australian Wool ExchangeIntroductionMark Grave is the CEO of the Australian Wool Exchange (AWEX), a key service provider to the Australian and International wool industry. Mark explains how AWEX supports the wool trade through educating wool classers, defining the wool auction rules and developing helpful tools such as the National Wool Declration and electronic RFID bales. In this interview, it becomes apparent how many things are taken for granted, such as standardised wool packs, but without them trading wool would be pure chaos. Thanks to Mark Grave we get a better understanding of the importance of the work done for wool...2018-03-0100 minWool Academy with Elisabeth van Delden#069 David Mitchell about getting Australian wool from farm to harbourIntroductionDavid Mitchell is the National Wool Manager for AWH. The company handels about 50% of the Australian Wool Clip that goes to auction. In this episode, David explains the journey that wool goes on once it leaves the farm and before it is exported.
About David MitchellDavid Mitchell is relatively new to AWH Pty Ltd and has wealth of Wool Industry experience and knowledge. Originally a Wool Broker with Elders in the heady days of the '80's and 90's Australian Wool Industry. Subsequently the Marketing Manager with the former BWK (Bremen Woll Kämmerei G...2018-02-2200 minWool Academy with Elisabeth van Delden#068 Chad North about launching a wool kerchiefIntroductionChad North is the founder of NorthxNorth. In this podcast interview, Chad explains how he came up with his product idea of a wool kerchief made out of merino wool. Chad shares his journey of finding the right fabric supplier, launching his business on Kickstarter and distribution channels.
About Chad NorthPairing his passion for the outdoors and his love of merino wool, Chad North set out to create the most versatile piece of outdoor apparel that he wanted yet was missing from the market--a merino wool kerchief. After a successful Kickstarter launch in June 2016, production began and North x North...2018-02-1500 minWool Academy with Elisabeth van Delden#067 Marion Tviland about the Norwegian wool industryIntroductionMarion Tviland is the Director Wool in Norilia in Norway. In this episode Marion talks about what is special about Norwegian wool and the Norwegian wool industry. Marion also has a strong background in Marketing and in this discussion she explains why it is so important to tell the wool story.
About Marion TvilandMarion Tviland is Director Wool in Norilia AS, a subsidiary of the Norwegian farmer cooperative Nortura SA. Her department handles nearly 80% of the annual Norwegian clip of approximately 4 200 tons of greasy wool. Marion grew up on a farm in Southern Norway having forestry...2018-02-0800 minWool Academy with Elisabeth van Delden#066 Morten Dilling about selling wool underwear onlineIntroductionMorten Dilling is the 4th generation working in the family company Dilling Underwear based in Denmark. Dilling Underwear was founded in 1916 and has since then reinvented its business model to adapt to modern times. Morten talks about why he joined the company in 2009. He also explains how he turned the company into an eco-friendly vertical B2C manufacturing and retail business.
About Morten DillingMorten Dilling is the Concept Manager of Dilling Underwear based in Denmark. Morten is the 4th generation working in the company. Before joining the family company in 2009...2018-02-0100 minWool Academy with Elisabeth van Delden#065 Piercarlo Zedda explains how nothing gets wasted in the wool supply chainIntroductionPiercarlo Zedda is one of two Directors of the family-owned business Pantex SPA based in Biella in Italy. The company is specialised in importing fine raw wool and manufacturing the wool into tops and open tops. On this episode, Piercarlo explains the difference between the many wool products available before spinning and weaving. He gives insights how the products are made and how they are used further down the supply chain. Amazingly, nothing in the wool supply chain gets wasted. Being an active member of the Italian and International wool textile industry, Piercarlo talks about the ...2018-01-2500 minWool Academy with Elisabeth van Delden#064: Nora Kuehner explains the key trends for woolIntroductionNora Kuehner is a well-known trend expert for the fashion and sportswear industry. In this podcast episode, she talks about how trends develop and what skills are needed to become a trends expert. She identifies the key trends for the wool industry. These include sustainability, fast fashion vs. slow fashion and including the customer into the supply chain process. Nora says beautiful sentences such as 'Wool is a product for sustainable thinking and appreciating clothing' or 'You don't consume wool, you have it as a companion for life time'.
About...2018-01-1800 minWool Academy with Elisabeth van Delden#063 Kurt Haselwander about the fascinating world of spinning woolIntroductionKurt Haselwander is the CEO of the Austrian based Schoeller Spinning Group. In this Wool Academy Podcast episode, Kurt talks about the company's 170 year history and how it continued to adapt its strategy in order to be successful also in the 21st century. He explains the difficulties spinning companies based in Europe had to go through and what strategies helped the Schoeller Spinning Group to survive. These strategies include product innovation, environmental stewardship and getting closer to retailers and brands.
About Kurt HaselwanderKurt Haselwander's main focus is on the innovative and sustainable...2018-01-1100 minWool Academy with Elisabeth van Delden#062: Luke Hooke about wearing only wool for one yearIntroductionLuke Hooke started the Campaign Year of Wool where he challenged himself to wear only wool clothing for one entire year. His goal is to proof the many benefits of wool and promote the fibre as well as its industry. In this podcast interview, Luke talks about how he came up with the idea, what wool items were hard to get a hold of and what his experience has been so far. He shares how he communicates about his experience online and on social media.
About Luke HookeLuke Hooke is the young Australian behind Year of Wool, a project promoting...2018-01-0400 minWool Academy with Elisabeth van Delden#061: Louis de Beer about the South African wool industry and communal farmingIntroductionLouis de Beer is the CEO of Cape Wools, an industry association representing the interests of the South African wool industry. In this episode, Louis gives insights into the South African wool industry and explains what makes South African merino wool special. Louis also tells the success story of local communal farming projects in the Eastern Cape.
About Louis de BeerLouis de Beer is the Chief Executive Officer of Cape Wools SA. Prior to accepting the position at Cape Wools in 2011, Louis gained extensive managerial experience in the SA wine, fruit and fishing industries whilst living his passion...2017-12-2800 minWool Academy with Elisabeth van Delden#060: Geoff Kingwill About Wool Growing in the Semi-desertIntroductionSouth African Wool Grower Geoff Kingwill, shares insights into what it is like to run sheep in the semi-desert of the Karoo. He explains how holistic management of sheep and land helps reverse desertification. Geoff also explains what all there is to achieve and gain when working together with all parts of the wool industry supply chain. Learn why there is never a typical day in the life of a wool grower, what the Geoff's different income streams are and how nature is challenging him and his sheep.
...2017-12-2100 minWool Academy with Elisabeth van Delden#059 Cobus Oosthuizen puts wool to test during a 250 km desert raceIntroductionCobus Ooosthuizen has always wanted to bust advertisement claims and proof them wrong. That is also why he took on the wool industry to proof the outrages claims the industry was making about wool as false. These claims about wool included that wool was soft, durable, cool when it is hot, warm when it is cold, breathable, UV protective, odour resistant etc. Cobus Oosthuizen tested a wool t-shirt during a 250 km running race for 6 days through the South African desert. Cobus talked about his experience with wool at the last IWTO Wool...2017-12-1400 minWool Academy with Elisabeth van Delden#058: Chantel McAlister tells the truth about woolIntroductionChantel McAlister is Australia’s only masterclasser and professional photographer. The fusion of her two careers has been the inspiration behind her national campaign, The Truth About Wool. In this episode, Chantel talks about her career in the wool industry, her love for wool, sheep, growers and photography and how she came up with the idea for her campaign.
About Chantel McAlisterGrowing up in Brisbane, Chantel fell in love with a country boy and moved to his family’s sheep property in her early twenties. Her affinity with animals and love affair with country life, soon found her throwing herself into...2017-12-0700 minWool Academy with Elisabeth van Delden#057: Andrew Cuccurullo is repositioning the Waverley Mills wool blanketIntroductionAndrew Cuccurullo is the CEO of Waverley Mills in Tasmania. Waverley Mills is the last remaining woollen mill in Tasmania. The weaving mill produces woollen blankets. When Andrew invested into the company in 2016, the mill was in bad shape and in urgent need of a rebranding and repositioning of its products. Andrew shares the story of how he implemented the new marketing strategy. He even goes into detail about his social media strategy, photo and video shootings and product design.
About Andrew CuccurulloAndrew Cuccurullo has a history of clothing and knitwear manufacturing from the late 80’s-2000 working with Go...2017-11-3000 minWool Academy with Elisabeth van Delden#056: Victor Chesky is connecting the wool industry with his publicationsIntroductionVictor Chesky is a lifelong wool industry journalist and publisher of Wool2Yearn Global, Wool2Yarn China, Woolnews.net as well as woolbuy.net. Being an observer and documenter of the industry, Victor shares his insights into the industry in this episode. His work as a journalist also let him travel around the world and he talks about his most favorite moments. In addition, he has valuable advice for international wool industry business to be more successful in China and how to communicate better with future and existing customers.
About Victor CheskyVictor Chesky was born in...2017-11-2300 minWool Academy with Elisabeth van Delden#055: Ben Watts about how automation is helping wool growers on farmIntroductionBen Watts is a wool grower based in Australia who is using automation technology to help him run is farm more efficiently and more effectively. Drones, RFID tags or automated scales all help Ben look after his sheep, the farm, ensure the health of his stock and improve is production and therefore his overall business. Ben explains in this episodes how the different technologies work and how they aid wool growers, sheep and consumers. As Ben saw so much success with the new types of technologies he also started his own consulting and training company, Bralca, to assist other wool...2017-11-1600 minWool Academy with Elisabeth van Delden#054: Stephen Russell about the textile recycling industry and marketIntroductionProfessor Stephen Russell is an expert on textile recycling. In this episode, Stephen Russell teaches us the basics of textile recycling. He shares insights into the market for reuse and recycling of textiles as well as future technological developments in this area. Stephen highlights the importance of the consumer participating in the recycling supply chain by donating used textiles as well as buying recycled products. Stephen also talks about issues of sorting used textiles, what to do with blended fabrics and dividing the textile from zippers, buttons and thread. When it comes to recycling, wool is also a...2017-11-0900 minWool Academy with Elisabeth van Delden#053: Isak Staats about how to efficiently handle 32 million kg of wool per yearIntroductionIsak Staats is the General Manager for Wool and Mohair at BKB in South Africa. Isak talks about the services BKB offers to wool growers in South Africa. The company handels 32 million kilograms of wool per year. He explains how different technologies help to track the wool within the BKB warehouse. Further, Isak gives insights into the wool industry in Lesotho and the special program BKB runs to employ deaf people.
About Isak StaatsIsak Staats is the General Manager Wool and Mohair at BKB in South Africa. Isak was born and raised on a...2017-11-0200 minWool Academy with Elisabeth van Delden#052: Gaspard Tiné-Berès about founding Lasso Shoes successfullyIntroductionGaspard Tiné-Berès is the founder of Lasso Shoes, a young startup based out of France. The first product was a felted wool slipper which the company successfully launched on Kickstarter in 2013. Gaspard talks about how he came up with the idea for the wool slipper and how the put together a very local supply chain. Gaspard explains why it was important to him to source the Lasso shoe within a radius of 500 km of Paris and why the customer needs to do the final assembly. Furthermore, Gaspard shares insights about this social me...2017-10-2600 minWool Academy with Elisabeth van Delden#051: Steve Ranford about wool researchIntroductionSteve Ranford is a Senior Scientist at AgResearch. In this podcast interview, he is talking about the important environmental role wool has to play in today's world and why it is therefore important to continue research about one of the oldest fibres in the world. Steve covers topics such as biopolymers, biodegradability, isotopes and specifications.
About Steve RanfordSteve Ranford is a Senior Scientists at AgResearch in New Zealand. During his whole career, Steve has been an important contributor to wool research making huge contributions to the wool industry. Steve is currently working on wool product development, sustainable processing...2017-10-1900 minWool Academy with Elisabeth van Delden#050: Claudia Weiss about Don Baez Eco ChicIntroductionClaudia Weiss de Machado runs her own wool retail company by the name Don Baez Eco Chic. The brand sources only so-called grey wools from Uruguay and uses them undyed in their fashion and accessories products. All products are manufactured in Uruguay and sold online and through the Don Baez shop in Montevideo. In this interview, Claudia Weiss tells the story about how she got started working in the wool industry by learning directly from her father. She also speaks about her vision of making consumers into wool fans.
About Claudia WeissClaudia Weiss de Machado was born in 1958...2017-10-1200 minWool Academy with Elisabeth van Delden#049: Dr Beverley Henry about Wool Life Cycle AssessmentIntroductionIn this episode, Dr. Beverley Henry talks about why the opinions about the sustainability for fibres varies so much and how we can find common grounds through the method of Life Cycle Assessment (LCA). She shares with us the latest findings on LCA research for wool and how this is integrated into the textile supply chain. Beverley explains how individual companies can use the available research on LCA to improve their product footprint.
About Dr. Beverley HenryDr Beverley Henry is a member of the IWTO Wool Life Cycle Assessment Technical Advisory Group, an Adjunct...2017-10-0500 minWool Academy with Elisabeth van Delden#048: Repost - Mac Bishop from Wool & PrinceIntroductionIn this episode, Mac Bishop, founder and CEO of Wool & Prince talks about his business. The goal of Wool & Prince is to deliver durable long lasting apparel out of wool. Mac shares his experience on launching his business with the support of a Kickstarter campaign. For the Kickstarter campaign, Mac created a well-known video where he wore one of his wool button-down shirts for 100 days. In the interview, he shares how the video got created and what to look out for when creating a successful video for your...2017-09-2800 minWool Academy with Elisabeth van Delden#047: Nick Armentrout about the all American wool supply chain at Ramblers WayIntroductionNick Armentrout is the Supply Chain Leader at US retail brand Ramblers Way. Majority of the Ramblers Way products are made out of wool, sourced directly from US based wool growers. In his interview, Nick explains the whole Ramblers Way supply chain from farm to shop. Nick talks in detail about the Ramblers Way target group and how the company plans to grow long term.
About Nick ArmentroutAs Ramblers Way’s supply chain leader, Nick oversees the sourcing, processing, and conversion of natural fibers to the finished fabrics that create our products. He enjoys working with raw materials fr...2017-09-2100 minWool Academy with Elisabeth van Delden#046: Janne Strommen about wool's important role at Devold of NorwayIntroductionJanne Strommen, Head of Marketing at Devold of Norway, talks about the company's long relationship and history with wool. At the same time, Janne talks about the importance of not dwelling in history but instead constantly improving the product as well as the supply chain. She shares insights about the company's new project called from Sheep to Shop. A traceability project linking the consumer directly to the wool grower. She also shares how the company is using social media as well as influencers to position Devold to the outdoor loving consumer.
About Janne StrommenJanne...2017-09-1400 minWool Academy with Elisabeth van Delden#045: Willy Gallia about growing organic wool in the wilderness of PatagoniaIntroductionWilly Gallia of Fuhrmann in Argentina gives insights about why and how the company committed to growing and processing organic wool in the wilderness of Patagonia. Besides feeling that it was the right thing to do, it took a long breath before this strategic step was also reflected in the bottom line for the wool growers as well as Fuhrmann.
Willy Gallia explains that brands and retailers, as well as the end consumer, now show a growing interest in sustainability, animal welfare, desertification and origin of fibre, all of which organic wool can give answers to easily. Willy...2017-09-0700 minWool Academy with Elisabeth van Delden#044: Rita Kourlis Samuelson about the American Sheep IndustryIntroductionRita Kourlis Samuelson from the American Sheep Industry Association gives a detailed overview of the sheep and wool industry of the United States. She covers such as how to what is special about American wool, what products the wool goes primarily into and how the industry is set up. Rita also talks about some of the programs the industry association runs to motivate younger generations to enter and stay in the industry as well as programs to help grow the industry. Last but not least Rita also talks about the industry's efforts to educate the consumers about the...2017-08-3100 minWool Academy with Elisabeth van Delden#043: Silvia Gambi about wool recycling in PratoIntroductionSilvia Gambi from the Chamber of Commerce in Prato explains about the history of how Prato became the centre of recycled wool. Through constant innovation, the Prato region has developed itself into an expert for high quality and innovative recycled wool fabrics. She introduces the Cardato Brand Certification that retailers and brands can work use to promote their products made of recycled wool to the consumer.
She explains further how recycled wool used to be regarded as something dirty while today it meets the demands of the green economy. Many international and well known brands use recycled wool...2017-08-2400 minWool Academy with Elisabeth van Delden#042: Don Macdonald about growing wool in the Australian OutbackIntroductionDon Macdonald runs his own woolbroker company under the name Macdonald & Co. Woolbrokers in Dubbo in the Australian Outback. In this podcast episode, Don explains lots of details about wool growing under the harsh natural conditions in the Outback. He covers topics such as low rain falls, occasional floods, finding staff and overcoming long distances.
About Don MacdonaldAfter growing up on a coastal dairy farm Don Macdonald enrolled to study an agriculture course at Sydney Technical College in 1975. The course included wool classing and he has never set foot on a dairy farm since! Don loved everything about...2017-08-1700 minWool Academy with Elisabeth van Delden#041: Graham Ormondroyd about how wool improves indoor air qualityIntroductionGraham Ormondroyd is originally a wood expert, yes wood not wool who has now also turned into a wool expert. Graham explains that wood and wool actually have a lot in common. Both are highly valued bio material that can be used to create bio composites. Within our world that is becoming more and more environmentally conscious, bio composites play an important role in replacing plastics and other materials made out of oil. Graham shares his latest research results about wool insulation as well as wool improving the air quality by binding VOCs. This interview gives a fresh...2017-08-1000 minWool Academy with Elisabeth van Delden#040: Lorna Haigh tells the wool story successfully at Alternative FlooringIntroductionLorna Haigh is an expert in marketing and design and brings a valuable perspective on how to market wool products and in particular wool carpets more successfully. In this episode, Lorna explains the importance of telling the story of the people growing and manufacturing wool products. The craftsmanship involved in wool is unique and worth telling to the consumer who is ever more interested in learning about the stories behind the products. And these stories lend themselves especially well to Social Media. Lorna also explains how Alternative Flooring takes great attention to detail into creating professional images and videos to...2017-08-0300 minWool Academy with Elisabeth van Delden#039: David Michell on building synergies by running two different wool businessesIntroductionDavid Michell shares insights about running two distinct wool companies in this Wool Academy Podcast. His long term family owned business Michell Wool is a wool broker and processing business at the beginning of the supply chain processing over 20 mio kg per year. David's side hustle is IO Merino, an Australian based merino wool base layer brand. David shares why he started IO Merino in 2002 and how it creates synergies for both businesses. David shares his strategies for being successful on social media and getting good returns from event sponsorships...2017-07-2700 minWool Academy with Elisabeth van Delden#038: Francesco Botto Poala takes us behind the scenes of Reda 1865IntroductionFrancesco Botto Poala is the Chief Operating Officer at the well known vertically integrated weaving company Reda 1865. In this episode, Francesco talks about how the company strives for continued success through quality and innovation. Francesco explains that innovation means to be always willing to change and adapt in order to survive. Traceability, animal welfare and environmental standards are of highest concern to Reda. Francesco explains how the company tracks and traces its own progress in these areas while setting the benchmark for other companies as well. Francesco goes even so far to discuss why consumers are also asking for this...2017-07-2000 minWool Academy with Elisabeth van Delden#037: Richard Halliday explains how a merino stud operation worksIntroductionRichard Halliday is a dedicated wool grower and merino stud breeder. In addition, Richard is the current president of WoolProducers Australia, the national voice for wool growers in Australia. In this interview, Richard talks about his operation and his passion for wool. Richard takes the time to explain various sheep terms such as hogget or wether. As the President of WoolProducers Australia, Richard also introduces the organisation and shares his motivation to be serving the wool industry.
About Richard HallidayRichard has worked in the wool industry all his life. Richard, Jacquie and their children Sarah, Angus and Thomas run the...2017-07-1300 minWool Academy with Elisabeth van Delden#036: Dave Maslen about giving consumers a great wool experienceIntroductionDave Maslen introduces the New Zealand Merino Company in this Wool Academy Podcast interview. Dave explains the different benefits NZM offers to its wool growers, supply chain partners and brand retailers. He also talks about the research NZM conducted to better understand the environmental impacts of wool. Dave is also an expert when it comes to understanding the passionate wool consumer and what it takes to turn first-time wool customers into raving fans.
About Dave MaslenDave Maslen is the Global Partnerships Manager at the New Zealand Merino Company. This involves taking primary responsibility for NZM&apos...2017-07-0600 minWool Academy with Elisabeth van Delden#035: Michael Jackson from AWTA talks about wool testingIntroductionMichael Jackson is the Managing Director of AWTA, the Australian Wool Testing Authority. In this Wool Academy Podcast Michael explains how wool testing works. In particular he explains what wool tests are applied to each bale of wool and what the benefits are for the wool grower as well as the buyer. Michael also talks about why the wool industry testing standards are unique compared to other fibres and how new test standards get created to meet today's consumer expectations.
About Michael JacksonMichael Jackson is a member of the Executive Committee of the International Wool Textile Organisation (IWTO...2017-06-2900 minWool Academy with Elisabeth van Delden#034: Louis de Beer about the South African wool industry and communal farmingIntroductionLouis de Beer is the CEO of Cape Wools, an industry association representing the interests of the South African wool industry. In this episode, Louis gives insights into the South African wool industry and explains what makes South African merino wool special. Louis also tells the success story of local communal farming projects in the Eastern Cape.
About Louis de BeerLouis de Beer is the Chief Executive Officer of Cape Wools SA. Prior to accepting the position at Cape Wools in 2011, Louis gained extensive managerial experience in the SA wine, fruit and fishing industries whilst living his passion...2017-06-2100 minWool Academy with Elisabeth van Delden#033: Philippa Wright always brings on new perspectives to be successful in woolIntroductionPhilippa Wright, Founder and Managing Director at Wright Wool, talks about running a wool broker business in New Zealand. Being one of the few women in a leading position within the industry she brings fresh perspectives and approaches to the business. Philippa talks about motivating young people to join the industry and how she uses social media platforms such as Facebook to connect with the younger generations of farmers as well as a wider international audience.
About Philippa WrightPhilippa Wright is the Founder and Managing Director of Wright Wool. Philippa founded Wright Wool 15 years ago, becoming New Zealand’s...2017-06-1500 minWool Academy with Elisabeth van Delden#032: Jonas Sanders about his 'merino wool only' shop called Wollmeister BerlinIntroductionJonas Sanders opened his merino wool only shop in May 2016 under the name Wollmeister Berlin. In his shop, Jonas is only selling a small number of merino wool fashion brands. With his long experience in retail, Jonas takes care to offer brands that not only perform well but also look stylish. In this Wool Academy podcast episode, Jonas talks about how he came up with the idea to start his merino wool only shop after a visit to New Zealand. He also shares insights about his customers and how he creates new wool fans one by one.
About Jonas SandersComing...2017-06-0800 minWool Academy with Elisabeth van Delden#031: Jonathan Dyson about the growing desire of consumers to know the story behind a productIntroductionJonathan Dyson, the editor of Twist magazine, shares his views as a journalist on the wool industry. He explains how there is a growing desire for information of which most of that is driven by the consumer. Consumers want to know more about the story behind the product. This has the effect that brands and retailers need to provide the consumer with more information and are therefore looking towards the supply chain to find it. Jonathan also talks about how all natural fibres are heading towards a situation where they need to focus on high-value products. This means consumers need...2017-06-0100 minWool Academy with Elisabeth van Delden#030: Ingun Klepp on how consumer research reveals new business opportunities for woolIntroductionIngun Klepp is a research professor at Consumer Research Norway, an institute at the Oslo and Akershus University College of Applied Sciences. Ingun is specialised in consumer research on sustainable textile, clothing, laundry and leisure consumption. In this episode, Ingun talks about the different findings she uncovered when studying wool in relation to consumer behaviour. In particular, Ingun studied the use of wool in beds. Ingun started with the intention to understand why we use cotton as linen instead of wool. At the end of her study, she discovered how consumers use wool in their beds...2017-05-2500 minWool Academy with Elisabeth van Delden#029: Robert Ryan about the Australian wool industryIntroductionRobert Ryan holds various leading positions within the Australian Wool industry. In this episode, Robert explains the different activities and roles of the organisations he is leading which gives a great overview of the set up of the Australian wool industry.
About Robert RyanRobert Ryan has 40 years of experience in the wool industry. He is the current Chairman of the Federation of Australian Wool Organisations and Member of the Board of Directors of the National Council of Wool Selling Brokers of Australia. In addition to these roles, Robert is also the Managing Director and...2017-05-1800 minWool Academy with Elisabeth van Delden#028: Pedro Otegui about the wool industry in UruguayIntroductionPedro Otegui from wool combing mill Lanas Trinidad in Uruguay gives an overview of the Uruguayan wool market in general and introduces his family company Lanas Trinidad. Pedro explains how Lanas Trinidad manages to be self-sufficient in terms of the mill's water and energy consumption always keeping the environment in mind. Lanas Trinidad also complies to many accreditation and licenses and Pedro explains the benefit of the same. Furthermore, Pedro discusses the issues the industry faces as more and more farmers disengage from wool production. In this episode, you will also learn from Pedro what is...2017-05-1100 minWool Academy with Elisabeth van Delden#027: IWTO Planet Wool SpecialIntroductionFor one episode the Wool Academy podcast is being taken over by Planet Wool - a Podcast by the International Wool Textile Organisation. As this episode is launching on 3 May 2017, the 86th IWTO Congress is taking place in Harrogate, United Kingdom. The IWTO Congress offers 3 full days of excellent wool industry speakers and networking opportunities. Wool Academy is of course also attending the event to secure some more amazing interviews for the podcast.
This episode gives all Wool Academy listeners a taste of the IWTO Congress. In 2016, The IWTO Congress took place in Sydney, Australia. All presentations from...2017-05-0300 min