Shows
Marked Safe: A Disaster PodcastThe Fullest and Most Intentional Disrespect: Lava Lamp IncidentsThis week, MELANIE IS BACK, Brianne is haunted by a koala, Florida man bracket kicks off, Melanie loves chaotic men, everyone is naked, lava lamps cause a lot of trouble, Brianne meets a snake and tries on victim blaming for size, and Melanie permanently loses her right to judge Midwestern cuisine.Content warnings: COVID, unwanted physical contact in the form of a wet willy, passing mention of Glasgow smiles and schizophrenia, extensive and detailed discussion of having alcoholic parents, hallucinations, withdrawal symptoms, attempted murder/stabbings, vague racism, strangulation, explosion, death, gross food.If...
2021-08-111h 10
2020-09-2343 min
The Elastic BrandS3 Ep6 Gavin Strange on passion projects, creativity and inspirationIn this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night.
In the show Gavin and Liz talk about:
- Gavin’s roots in the design industry
- Gavin’s recent passion projects
- Branding passion projects
- Where he finds inspiration
- His processes for different projects
- Working on multiple passion projects at once
- Connecting with subject matter
- Finding fearlessness in your work
- Films, music and art inspiration
- The complexities of crea...
2020-02-281h 12
The Elastic BrandNaomi White on creating brands for social-good businessesIn this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations.
In the show Naomi and Liz talk about:
- Redesigning the Branded by Naomi website
- What makes a social-good business
- Challenges working with charities and social-good organisations
- Naomi’s brand design process
- Branded by Naomi’s most recent projects
- Favourite projects that Naomi has worked on
- Naomi’s favourite brands
2020-02-201h 06
The Elastic BrandHillary Weiss on branding ourselves, finding our niche, and defining our strategyIn this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites.
In the show Hillary and Liz talk about:
- Branding ourselves and our own companies
- Becoming a company as opposed to a freelancer
- Naming our companies and trading under a business name
- Defining our own brand strategy
- How creating a strong, individual brand and voice can set us...
2020-02-141h 01
The Elastic BrandLizzie Benton on aligning brand and company cultureIn this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture.
In the show Lizzie and Liz discuss:
- What a good company culture looks like
- How company culture influences customer perception
- Employer branding
- At what stage startups should begin to establish their company culture
- What processes companies can put in place from conception to create a positive company culture
- How can established companies realign their culture with their brand
- Does transparency have...
2020-02-0638 min
The Elastic BrandMax Ottignon of Ragged Edge on designing the Bulb Energy BrandIn this episode Liz chats to Max Ottignon.
Max is the co-founder of Ragged Edge a branding agency based in London. They help their clients achieve the improbable by creating innovative and game changing brands.
They work with industry leaders such as Grey Goose and Google as well as fast scaling companies such as Bulb Energy and the e-scooter company Wind.
In the show Max and Liz discuss:
- How Ragged Edge came into being
- The naming of Bulb
- The process behind the Bulb brand design
- Bulb’s brand vision and values
- The importance of a co...
2020-01-3150 min
The Elastic BrandChiara Aliotta on brand strategy, market focus and brand storytelling.In the first episode of Season 3, I’m delighted to be joined by Chiara Aliotta.
Chiara is the mind and the face behind Until Sunday. She is an Italian award-winning designer with many years of experience as a graphic designer, art director and brand consultant. Her work is creative, emotionally involving and detail-obsessed.
Chiara describes herself as a typography addict, a lover of colours and a brand keeper. She blogs about the beauty of typography, the importance of good design and how as a designer, she feels committed to creating meaningful experiences for her clients.
She is also a public sp...
2020-01-241h 04
The Freelance WebWhere are all the old shows?A little explainer as to why you might have heard some old shows in our feed. By popular demand, we're uploading our entire back catalogue!
2019-10-0901 min
The Elastic BrandS2 Ep6 Christopher Murphy on product storytelling, writing for designers and content marketingOn today's show Liz welcomes the wonderful Christopher Murphy AKA Fehler.
Chris describes himself as a designer, writer and speaker. But he is so much more than that as any of his followers and students will testify to. He is a latter day polymath - sharing his extensive knowledge on all things from UI/UX, writing, product storytelling, and art - to mental health, the joys of not drinking, and running a marathon. As always Chris is his authentic self - open, engaging, vulnerable and inspiring - in this the final interview of season 2.
In this episode we discuss
Higher...
2019-07-311h 08
The Freelance WebLearning And Keeping UpLiz and Sean discuss learning and keeping up with tools, methods and knowledge.
2019-07-1619 min
The Elastic BrandS2 Ep5 Ben Walker on hiring in a designer and how a brand is interpreted in digital marketing termsOn today's show Liz chats to Ben Walker of digital marketing agency Arise. Liz and Ben discuss what its like to hire in a brand designer (Liz) as a creative agency, what brand means in terms of digital marketing, strategies for discovering a client's values and tone of voice, relationship building with clients and tons more.
2019-07-0153 min
The Elastic BrandS2 Ep4 Kylie Timpani on brand flexibility, her branding evolution and digital brand designOn today's show Liz chats to Kylie Timpani. Kylie is an outstanding designer based in San Francisco.
In this episode we discuss the elements of what makes a brand, the evolution of Kylie's brand design journey, how it's important for designers to be able to code, a digital first approach to branding and creating identities on the fly, responsive logos, developing a digital brand from another designer's guidelines and tons more including our obsession with Jodie Comer and typography in film.
2019-06-231h 01
The Elastic BrandS2 Ep3 Sean Johnson on the roll of UX in design and asking the right questionsOn today's show we have Sean Johnson. Sean is a UX Consultant and Designer, Type Designer and host of The Freelance Web (with me!).
In this episode we discuss the roll UX plays in designing a brand, how end users can tell you more about a brand than the client, how to use client feedback and surveys on small projects, how to ask the right questions, good design processes, can A/B testing work in brand design?, how you should stop caring what other designers think and the age old argument for just sending the client one concept.
2019-06-1735 min
The Elastic BrandS2 Ep2 - Katherine Cory on her processes, 'No BS' branding and working with less sexy clientsOn today's show I am joined by Katherine Cory. Katherine is a brand and website designer based in Manchester.
In this episode we discuss 'No BS' branding, working with less sexy clients, Katie's processes, not shaming clients with lower budgets, business challenges brand designers face, structuring your day and working with a chronic illness. Plus tons more!
2019-06-1054 min
The Elastic BrandS2 Ep 1 - Matt Hamm on branding, processes and creating identities that stand the test of timeIn the first episode of Season 2 I'm delighted to be joined by Matt Hamm. Matt is an Illustrator, Art Director, Brand Designer, UI Designer and the Creative Director at Supereight Studio.
In the show we discuss brand and identity design, Matt's processes, responsive logos, brand guidelines, creating identities that stand the test of time and how much we love Jon Hicks.
2019-06-031h 03
2019-04-2521 min
2019-04-1124 min
The Elastic BrandS1 Ep 6 - Michael Bierut on the process behind and the reaction to the redesign of the Slack logoToday I am honoured to have as my guest Michael Bierut of Pentagram New York. Michael and I discuss Pentagram's process behind the recent redesign of Slack's identity, the reaction of the design industry, Michael's involvement in the design of Hillary Clinton's 2016 Presidential Campaign logo, the power and passivity of a logo and the beauty of design and symbols.
2019-03-1557 min
The Freelance WebRecommended ReadingThis week we run through a few books that we've found useful, working as freelancers.
2019-03-1517 min
The Freelance WebGuest chat: Lizzie BentonThis week Sean speaks to the first guest on the new and improved Freelance Web podcast, company culture consultant Lizzie Benton, of LibertyMind.co.uk
2019-03-1123 min
The Freelance WebSide Projects & Passive IncomeSean & Liz discuss side projects and making money on the side of your day job. Sean dives deep into how he made the popular Hand of Sean font and how it generates 5-figures in passive income each year.
2019-03-0124 min
The Elastic BrandS1 Ep 5 - Rachel Shillcock on entrepreneurship, empowering clients and brand valuesIn this episode Liz and Rachel discuss taking a less traditional more entrepreneurial approach to branding for clients, about how brand values can be used as a decision making tool, creating passive income and how education and empowerment can be strong tools for attracting new clients.
2019-02-271h 03
The Freelance WebPricingLiz and Sean talk about pricing up projects and thinking about charging based on value rather than time.
2019-02-2122 min
2019-02-1218 min
The Elastic BrandS1 Ep 4 - Andy Clarke on branding through content, storytelling and an editorial approachIn this episode Liz chats to Andy Clarke about creating interesting designs and stronger brands through storytelling, illustration and content. They discuss taking an editorial approach to design and getting to the route of a customer's visceral needs. They also ramble... quite a lot.
2019-02-1154 min
The Elastic BrandS1 Ep 3 - Laura Kalbag on ethical design, inclusivity and accessibility, and diversityIn this episode Laura and Liz discuss ethical brand design, toxic technology and dark patterns, the need for tech industry diversity, accessibility and inclusivity, how we can be more ethical as designers, how we need to make sure we are working with ethical companies and lots more
2019-02-0446 min
2019-01-2819 min
The Elastic BrandS1 Ep 2 - Jon Hicks on logo design, his processes, responsive logos and digital first designThis week's guest needs no introduction, I'm joined by Jon Hicks one of the most well known and respected designers in the UK.
In the show we discuss logo brand design, Jon's processes, responsive logos, brand guidelines, digital first logo design and our favourite comedies.
2019-01-201h 02
The Freelance WebWhy Freelance?We're back! The weekly show for freelancers working on the web. In the first episode of this remixed and remastered podcast, we talk about how we got into freelancing and why.
2019-01-1814 min
The Elastic BrandEp 1 - Mike Kus on designing for digital, processes and inspirationMy very first guest on the Elastic Brand is none other than designer extraordinaire Mike Kus.
In this interview we discuss how Mike got into designing brands for the web, his processes, best practices, inspiration, does digital brand design exist and much more.
2019-01-1358 min
The Elastic BrandWelcome to the Elastic Brand Podcast!Welcome to the Elastic Brand! Here's a quick intro from your host Liz Elcoate as to what you can expect over the coming episodes.
2019-01-0200 min2013-08-0253 minThe Freelance WebChat with Mike EllisSean interviews Devon based freelance web guy Mike Ellis about his “Freelance tips, two years in” blog post.
2013-07-2632 minThe Freelance WebContractsOn this week’s show Liz & Sean talk about the importance of having a contract on every project you work on.
2013-07-1928 minThe Freelance WebChat with Cole HenleyThis week Sean talks to Cole Henley about why he started his freelance rates survey, how he ended up as a freelancer working on the web and why he’s decide to return to full-time employment.
2013-07-1128 minThe Freelance WebGetting PaidFollowing on from last week, Sean and Liz talking about payment schedules and getting paid.
2013-07-0418 minThe Freelance WebPricingThis week Liz and Sean discuss pricing — Are you charging too much? Are you charging enough? What’s everyone else charging?
2013-06-2819 minThe Freelance WebChat with Andy ClarkeThis week Sean talks to author of ‘Hard Boiled Web Design’ Andy Clarke. They discuss the terms ‘everyday freelancer’ and ‘web celeb’, and try to debunk the notion of ‘them and us’.
2013-06-2028 minThe Freelance WebChat with Laura KalbagThis week Liz talks to Brighton based freelancer and .Net magazine’s ‘Brilliant Newcomer 2013′ award winner Laura Kalbag. They discuss finding work, pricing and more.
2013-06-1333 minThe Freelance WebFinding WorkLiz and Sean talk about their experiences of finding work as a freelancer.
2013-06-0724 min
The Freelance WebThe Freelance Web - Why?The first episode of The Freelance Web — the podcast for freelancers working on the web.
2013-06-0417 min