Shows
Wedding Empires - Grow and Market Your Dream Wedding BusinessThe Psychology Behind Luxury Wedding Clients: Insights from Elizabeth SolaruAsk Jac & Ben A Question!Ever wondered what separates truly luxury weddings from those that simply cost a lot? Elizabeth Solaru, multi-award winning luxury business consultant and former cake artist to Queen Elizabeth, pulls back the curtain on the exclusive world of high-net-worth clientele.Elizabeth's remarkable journey from microbiologist to headhunter to luxury entrepreneur provides the perfect backdrop for her revolutionary insights. She reveals that luxury isn't defined by budget alone, but by understanding the psychology behind different types of wealthy clients. "You could have King Charles and Ozzy Osbourne with identical budgets," Elizabeth explains, "...2025-04-3034 min
The T.R.O.N. PodcastElizabeth SolaruElizabeth Solaru is an international keynote speaker and award-winning entrepreneur. She is the Founder and CEO of the Diversity in Luxury Awards and the author of The Luxpreneur: How to Start and Build a Successful Luxury Brand. With extensive expertise in understanding the needs and expectations of luxury clients, Elizabeth now works as a luxury brand consultant, coaching businesswomen on how to attract ultra-high-net-worth individuals (UHNWIs).
She is the host of the Luxury Business Podcast and the creator of the Diversity in Luxury Leaders List, further cementing her reputation as a leading expert in luxury sales and...2025-04-2934 min
The Conversation with Nadine MathesonElizabeth Solaru: A Tale of Lab Coats, Luxury Cakes and BooksWhat happens when you realise your life's potential extends far beyond your current path? Multi-award winning luxury business strategist and author Elizabeth Solaru faced this exact moment while working as a microbiologist, sparked by a mundane conversation about courgettes that made her question everything. Her remarkable journey from laboratory technician to luxury cake artist serving royalty demonstrates how recognising your untapped potential can transform your entire existence. With unflinching honesty, Elizabeth reveals the pivotal moments that shaped her career trajectory, from resigning without a backup plan to cold-calling her way into elite circles with nothing but determination and £40 in t...2025-04-011h 19
Lee Jones' Hindsight the PodcastHow To Attract Wealthy Clients (and get paid more) ft. Elizabeth SolaruIn this episode of Hindsight the Podcast, host Lee Jones talks with Elizabeth Solaru, an expert in luxury branding, as she shares her journey from a microbiologist to a successful entrepreneur in the luxury space. She discusses the psychology behind luxury clients, the importance of mindset, and the misconceptions surrounding luxury branding. Elizabeth emphasizes the significance of storytelling in luxury marketing and provides insights into building a luxury brand from scratch. She also highlights the need for diversity in the luxury industry and shares her experiences in various cultural markets. The conversation concludes with advice for transitioning professionals and...2025-02-2756 min
Invisible to Invincible Podcast: Marketing and Branding for High AchieversEP045 | Psychology of Luxury Clients: What Really Makes Them Buy with Elizabeth SolaruEver wonder why luxury brands can charge astronomical prices - and get them?Join host Kendra Losee and guest Elizabeth Solaru, CEO of Luxury Business Emporium, as they pull back the curtain on the psychology of luxury marketing and high-end client attraction.Elizabeth's journey from scientist to headhunter to luxury business coach started with one bold phone call and a box of cupcakes. Now she's revealing why traditional marketing rules don't apply in luxury and how understanding different luxury client archetypes can transform your business.2025-02-2039 min
Grow Your WellthThe Secrets to Standing Out in the Luxury Market with Elizabeth SolaruIf you’ve ever wondered what it takes to attract high-end clients, stand out in a competitive market, or create a brand that’s truly unforgettable, this episode is packed with insights and actionable advice. Get ready to be inspired by Elizabeth Solaru’s wisdom and expertise. Elizabeth’s journey from a headhunter to a renowned entrepreneur in the luxury market is nothing short of inspiring. She has built a reputation for helping brands differentiate themselves, connect with high-end clients, and create extraordinary experiences.In this episode, Elizabeth shares the challenges she faced in the early day...2025-02-2038 min
The Paula Oyinkan ShowElizabeth Solaru on Overcoming Child Loss, Reinventing Herself & Networking Like a Pro | EP6.💌 Join Our Email ListLooking for weekly inspiration to become the best version of you? Sign up for The Paula Oyinkan Show email list here: https://thepaulaoyinkanshow.com 🎙️ This Week’s Episode: Elizabeth Solaru on Overcoming Child Loss, Reinventing Herself & Networking Like a ProIn this week's episode, I sat down with the incredible Elizabeth Solaru, a Microbiologist turned Headhunter turned Luxury Cake Maker turned Luxury Strategist. Her story is one of resilience, reinvention, and success at the highest level.Elizabeth opens up about her deeply personal journey, including experiencing child loss and nearly losing her life afte...2025-02-0550 min
Seven Figure Consultant with Jessica FearnleyLessons for High-Ticket Consultants from the Luxury Industry with Elizabeth SolaruIn this week’s episode of the Seven Figure Consultant Podcast, I had the pleasure of interviewing Elizabeth Solaru, a multi award-winning luxury business consultant and author of ‘The Luxpreneur’. Elizabeth shared her remarkable journey from a scientist, to headhunter, to world renowned cake artist, to luxury consultant! We talked about the psychology of luxury clients, the importance of mindset for luxury brand founders and strategies for finding high-ticket clients. We also explored inspiring examples from the luxury industry, illustrating the unique vision and perspective women consultants can bring to their business. In t...2025-02-0434 min
Glocal CitizensEpisode 257: The Making of a LUXPreneur with Elizabeth SolaruGreetings Glocal Citizens!
I had the pleasure of hosting this conversation late last year and it’s now right on time as my guest, Elizabeth Solaru and her team hosted their 2025 Diversity in Luxury Awards last week in London. Born and raised between the UK And Nigeria, Elizabeth is an author, international keynote speaker and award-winning entrepreneur. Formerly a scientist and headhunter, she honed her expertise in understanding luxury clients having successfully founded the world-renowned and multi-award-winning atelier Elizabeth’s Cake Emporium and the Luxury Business Emporium.
Author of the best-selling book, OPULENCIA, Elizabeth is the co-h...2025-01-2155 min
Taking Back MondayThe Power of the Ask: How Bravery and Vision Shape Careers feat. Elizabeth SolaruIn the Season 2 premiere of Taking Back Monday, Alyssa Nolte sits down with Elizabeth Solaru, a trailblazer whose journey spans microbiology, headhunting, and luxury cake artistry. Elizabeth shares her inspiring story of resilience, from cold-calling her way to royal connections to becoming a leading voice in luxury consulting. They explore the evolving meaning of luxury, the power of inclusivity, and how consumers now shape brand narratives. Elizabeth also highlights her groundbreaking book, The Luxpreneur, offering actionable insights for businesses aspiring to achieve luxury status. This episode is a masterclass in courage, adaptability, and redefining success—don’t miss it!...2025-01-0628 min
Wedding Business SolutionsElizabeth Solaru - How to start and build a luxury brand!Elizabeth Solaru - How to start and build a luxury brand!Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience beyond generic customer avatars.Listen to this new episode for insights on strategic product positioning...2024-12-2333 min
How to Start and Grow Your Business - Create Your Own Economy Podcast with Bunmi AjibadeLuxPreneur – How to Start and Build a Successful Luxury Brand by Elizabeth SolaruIn this episode, host Bunmi Ajibade engages with the distinguished Elizabeth Solaru, an expert in the luxury industry and the visionary founder of Elizabeth Cake Emporium.
Elizabeth's incredible journey from launching her business with just a secondhand mixer and £40 to catering to royal families and ultra-high-net-worth individuals sets the stage for a deep dive into the world of luxury branding. Highlighting her unique strategies, Elizabeth emphasizes the importance of being perceived as knowledgeable, creatively leveraging limited resources, and the power of standing out through occasional dissenting opinions.
Listeners will gain invaluable insights into the role o...2024-12-1948 min
My Secrets to StaminaInterview: The LUXpreneur, Ms. Elizabeth SolaruHELLO DECEMBER and Welcome Back to My Secrets to Stamina!I’m really excited for my guest this week, Ms. Elizabeth Solaru. Elizabeth is a renowned luxury expert with over 20 years of experience catering to global celebrities, Ultra-High-Net-Worth Individuals and royalty. As a celebrity cake designer, she has honed her skills in understanding and meeting the exacting standards of the world's most discerning clientele. Her wealth of knowledge and experience in the luxury industry has culminated in her latest book, "The Luxpreneur: How to Start and Build a Successful Luxury Brand," which offers invaluable insights for...2024-12-0529 min
How to Start and Grow Your Business - Create Your Own Economy Podcast with Bunmi AjibadeTurning Passion into Profit: From Science to Luxury Baking with Elizabeth SolaruIn this episode, host Bunmi Ajibade engages in an inspiring conversation with Elizabeth Solaru, founder of Elizabeth's Cake Emporium and a renowned luxury cake designer. Elizabeth's journey is nothing short of remarkable. She transitioned from a potential career in microbiology to becoming a celebrated entrepreneur, a shift that was unexpected by her Nigerian family.
Elizabeth shares key highlights of her journey, including how winning three challenges on a TV show significantly boosted her business. She discusses the importance of discovering the right niche within the luxury market, setting appropriate pricing, and avoiding common pitfalls like undercharging. The...2024-12-0451 min
High Vibe Table Talks: Empowering SolopreneursDitch Discounts! Sell High-Ticket Offers Like a Luxpreneur: Tips from Elizabeth SolaruEp. 77 Dreaming of selling high-ticket offers to high-net-worth clients but don’t know where to start? In this episode of High Vibe Table Talks, host Merchon Hargrave is joined by luxury business expert and author Elizabeth Solaru to reveal the secrets behind attracting and serving ultra-premium clientele.The discussion delves into overcoming rejection, enhancing sales strategies, and maintaining high-value perceptions without resorting to discounts. Elizabeth, the founder of a luxury cake business in London, shares how she transitioned from microbiology to headhunting—and eventually into the world of luxury entrepreneurship during the 2008 downturn. Now, she cater...2024-11-2731 min
Vergeria Life Podcast with Thèo Olele5 Crafting Sweet Success: A Journey with Elizabeth SolaruIn this inspiring episode of The Vergeria Life Podcast, we sit down with Elizabeth Solaru, a globally acclaimed luxury cake designer, entrepreneur, and author. Elizabeth shares her incredible journey of building a world-renowned brand, her insights on entrepreneurship, and the creative process behind her stunning edible masterpieces. From balancing business challenges to carving out a niche in the luxury market, her story is a testament to resilience, passion, and innovation. Tune in to learn how Elizabeth turned her love for baking into a thriving business and what it takes to create a legacy in the world of luxury.2024-11-1844 min
Wedding Pros who are ready to grow - with Becca PountneyUnderstanding the luxury wedding market - with Elizabeth SolaruDo you ever wonder how to make it in the luxury wedding sector? Today I am chatting with Elizabeth Solaru - founder of Elizabeths Cake Emporium and author of 'The Luxpreneur'. We talk about her story, the different types of luxury and the highs and lows of working with luxury clientele.Buy Elizabeths bookVisit her websiteFollow Elizabeth on InstagramTime Stamps:00:00 - Introduction to Luxury Mindset01:24 - Journey into Cake Making02:44 - Transitioning to Entrepreneurship06:08 - Strategies for Client Acquisition2024-11-0747 min
The Self-Employed LifeElizabeth Solaru - How To Start And Build A Successful Luxury Brand In this episode of the self employed life, I had the great pleasure of speaking with the best selling author of the book The Luxpreneur: How to Start and Build a Successful Luxury Brand, Elizabeth Solaru about how to build a luxury business. We discussed how clients in the luxury world think, brand and buyer relationships, and several key points to build a luxury brand. Elizabeth shares valuable insight on how to interact with clients, what makes a luxury brand successful, and much more. Elizabeth Solaru is the multi award-winning founder of Elizabeth's Cake Emporium...2024-11-0653 min
Living Inside Out with ToksEp #104 Redefining Luxury with Elizabeth SolaruIn This Powerful Episode of Living Inside Out, Toks Sits Down with Elizabeth Solaru
In this episode, Toks Aruoture has an inspiring conversation with Elizabeth Solaru, a multi-award-winning luxury business consultant, author of The Luxpreneur, and former microbiologist turned cake artist. Elizabeth’s journey from science to the world of luxury and entrepreneurship is filled with incredible insights and transformative lessons on building a brand, finding your unique voice, and embracing authenticity.
Key Topics Covered:
•The Power of Authenticity: Elizabeth shares how staying true to yourself is essenti...2024-11-031h 08
Renee SpeaksChampioning Diversity in Luxury with Elizabeth Solaru | EP 84In this episode, we sit down with Elizabeth Solaru, a multi-award-winning luxury business consultant, author, and renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, Elizabeth shares her insights on fostering inclusivity within the luxury industry. From her fascinating career transition—from microbiologist to internationally acclaimed cake artist for UHNWIs and royalty—to her passion for mentoring the next generation of luxury professionals, Elizabeth emphasizes the importance of creativity, diversity, and authenticity in shaping the future of luxury. Tune in on October 25 at 1 PM EST on our YouTube channel or Facebook account for this insp...2024-10-2559 min
Let's Talk About It51 - Breaking the Mold: Redefining Luxury Through Diversity and Client Understanding with Elizabeth SolaruYour host, Jeff Arnold, interviews Elizabeth Solaru, CEO and founder of the Diversity in Luxury Awards and author of The LUXPreneur. Elizabeth shares her journey from microbiologist and headhunter to luxury entrepreneur. She discusses the importance of diversity in the luxury industry and the insights from her book, which serves as a practical guide for aspiring luxury brand owners. The conversation covers understanding luxury clients' psychographics, the role of mentorship, and effective marketing strategies. Elizabeth emphasizes inclusivity and adapting to changing consumer behaviors in the luxury market.Want to learn more about Elizabeth's work? Check...2024-10-1517 min
The Conscious Dream Shift PodcastThis LUXURY CONSULTANT blew my MIND! From scientist to making cakes for celebs. | Elizabeth SolaruIn this episode, I’m talking to Elizabeth Solaru, a celebrity cake maker and luxury business consultant, to dive into her incredible journey from scientist to luxury entrepreneur.We’ll explore how she transitioned from headhunting to creating custom cakes for the elite, and how she’s now consulting luxury brands on positioning themselves in the high-end market.Elizabeth opens up about the risky decisions that shaped her career, the failures she learned from, and the importance of visualization, even when facing non-supportive people.Whether you're an entrepreneur looking to break into the luxury space...2024-09-2254 min
Transformational Thinkers with Sara SheehanHow to Build a Successful Luxury Brand with Elizabeth SolaruSara Sheehan’s guest in this episode is CEO of Diversity in Luxury, Luxury Weekly News Podcast and Elizabeth's Cake Emporium, Elizabeth Solaru. Elizabeth is a luxury business consultant, author, and a world-renowned cake artist. Her clientele is high-end and royal now but she didn’t start in luxury, she started as a microbiologist and headhunter. Sara Sheehan learns all about how Elizabeth started her companies, found such wealthy clients, and the advice she offers in her new book, The LUXPreneur.While working as a headhunter, Elizabeth relieved stress by reconnecting with her early love of baking and...2024-09-1732 min
Dr. Patty Ann PodcastThe Secret to Breaking into the Luxury Market with Elizabeth SolaruWelcome to the latest episode of the Dr. Patty Ann Podcast! Today, we have the incredible Elizabeth Solaru, a multi-award-winning entrepreneur and founder of Elizabeth's Cake Emporium. From a microbiologist and headhunter to a luxury brand artisan, Elizabeth's journey is nothing short of fascinating. In this episode, Elizabeth shares: - How she transitioned from microbiology to headhunting to creating luxury brands. - The importance of building genuine relationships in the luxury industry. Insights into her traumatic personal experiences and how they fueled her drive for success. - Practical tips for...2024-08-0852 min
Talking Tech With CreativesLuxury Branding Secrets: Insights from luxury expert Elizabeth Solaru - ep 5In this episode of Talking Tech with Creatives, host Stella Oni interviews luxury business coach and strategist Elizabeth Solaru, an award-winning cake designer and expert in understanding the luxury market. Elizabeth shares her incredible journey from being a scientist and headhunter to becoming a renowned luxury cake designer, serving elite clients like billionaires and royalty. She discusses the importance of persistence, networking, and the power of personal branding in breaking into the luxury industry.
Elizabeth emphasises the critical role of technology in the luxury sector, from the use of AI and chatbots to predictive models that enhance...2024-07-1752 min