Shows
Block by Block: A Show on Web3 Growth Marketing[PODCAST] Ella Jonas: Inside Gelato, Rollup-as-a-Service and the Future of Crypto MarketingEpisode is brought to you by Infinex. Experience crypto designed for humans — https://app.infinex.xyz/?r=B2KSQJ77SummaryElla Jonas, Head of Marketing at Gelato, shares her journey transitioning from Web2 to Web3 marketing, emphasizing the enduring relevance of foundational marketing principles. She discusses the evolving audience landscape in crypto, the importance of sharp positioning, and the need for cross-functional collaboration—especially with founders. Ella also explores how mindshare and narrative control are critical to success in Web3, where token dynamics, community engagement, and differentiation all play a role. She p...2025-03-1359 min