Shows
Tardigrades, not unicornsRaising Aligned Capital In These Uncertain TimesRaising capital in the best of times is already hard. How much more in our current uncertain environment? Not to worry though because, in this episode, Elliot Begoun shares crucial information that will help us raise aligned capital in these tough times. He breaks down the sources of capital and the structures as well as alternative structures of capital out there. Diving deeper into the anatomy of venture funds, he then provides a clear view of how it differs from private equity and what processes we can expect. We are in a very interesting time in the industry, and...
2023-04-2850 min
Tardigrades, not unicornsFinding The Best Way To Fund And Grow Your Business With Chuck CotterWelcome back to another one of our Brothers from Another Mother episode. Chuck Cotter once again joins host Elliot Begoun, and this time it’s to talk about all things business funding. How you fund and angle your business for growth might vary depending on what kind of product you have, what market you’re in, and the audience you’re targeting. Do you take in debt or find investors? If you want people to invest in your business, what opportunities are you providing to make your proposal attractive? Do you even need investors, or is something else a more v...
2022-12-2150 min
Tardigrades, not unicornsBreaking Into The Tea Business And Building Community With Plum Deluxe Founder, Andy HayesHow does one get into the tea business? Here to share his story is Andy Hayes, Founder and Creator of Plum Deluxe and Plume Deluxe Teas. Plum Deluxe is a community for friends and family who enjoy life's luxuries, big and small, and they connect through flavorful tea! Andy chats with host Elliot Begoun to share how he fell in love with tea and the culture behind it with stories of travels from around the world. Drawing inspiration from these experiences, he was able to build a business and a community. In this episode, Elliot imparts strategies he used...
2022-11-3048 min
Tardigrades, not unicornsPod Foods: Changing The Future Of Distribution With Karl WatsonFinding the right resources is a critical factor for our business growth. As a small retailer or brand, having the right distributor can help us move forward. In today’s episode, Karl Watson, the Chief Revenue Officer of Pod Foods, sits with Elliot Begoun and talks about how Pod Foods Distribution Platform is dedicated to improving as they grow alongside their brands and retailers. As an emerging brand, we want your product to get on the shelf and sell it as fast as possible, and with Pod Foods, we can make it happen. Set your brand to...
2022-10-0548 min
Tardigrades, not unicornsHow To Maximize The Expo East Experience With Elliot Begoun And WavenDean FernandesIf you are not attending expos and events, you miss out on potential opportunities, connections, and wisdom. Yet, truth be told, going to these events is an investment in that they take both your time and money. That is why it is just right to make the most ROI from them. If you're heading to Philadelphia for the upcoming Expo East, you are in luck because Elliot Begoun has the episode for you! He is joined by our very own Brand Activation Director here at TIG Brands, WavenDean Fernandes, and together, they brainstorm how you can potentially maximize the ex...
2022-08-3149 min
Tardigrades, not unicornsEmpowering The TIG Brands Community: TIG Venture Community And The TIG Collectives With Elliot BegounEmerging brands have a lot of potentials, but they often face challenges regarding growth. In this episode, Elliot Begoun, founder of TIG Brands, talks about the two fundamental initiatives that he thinks will help the TIG Brands community – the TIG Venture Community and the TIG Collectives. As an entrepreneur, one of the most important things to do is build a strong business foundation. That means ensuring the right team, processes and systems, and financing are in place. As emerging brands don't usually have the same resources as established brands, how can they get the resources they need to start up...
2022-07-0616 min
Tardigrades, not unicornsBreaking Through The Barriers As A Woman In A Startup With Alejandra SantosWomen in startups need to start breaking those barriers limiting them from growing. Society only sees women in one way, but now it's time for women to enter the business. Startup Tandem is your next business partner. Their founder, Alejandra Santos, strives to help entrepreneurs, especially women, reach their financial goals. Join Elliot Begoun as he talks to Alejandra about Startup Tandem and what's holding entrepreneurs back. Learn how to embrace fear and go out there into the business world. Discover what makes a good set of financials for your business. Start managing your balance sheet and forecasting your cas...
2022-05-0447 min
Tardigrades, not unicornsHow To Attract Investors And Gain Funding For Your Business With Chuck CotterRaising funds for your business is difficult, especially for early brands. Here to offer great insight on the matter is Elliot Begoun’s brother from another mother, Chuck Cotter. He again joins us for an insightful episode dedicated to helping business owners. In this episode, the two chat about how you get that first money in fundraising and the ways you can attract investors. Chuck and Elliot also explain and illustrate different comp structures to help you manage equity when hiring executive roles for your business’ growth. They dive deep into how and when to give up equity that will...
2022-04-2048 min
Tardigrades, not unicornsRadical Persistence And Controlling Your NarrativeExpos are a great way to learn more and expand your network. However, one of the difficulties many face is what to do after. How do you keep the momentum of what occurred and continue to use what you learn and work on your relationships? Elliot Begoun steps in and shares two important elements that will help you maximize the show after the show: radical persistence and controlling your narrative. He breaks down how you can apply these in your emails and relationships as you pave your road to towards success. Join Elliot as he shares how you can...
2022-03-1627 min
Tardigrades, not unicornsWith Chuck Cotter "Brothers from Another Mother"What can you do to make your business more investible? There’s a lot to consider, but today’s episode might help clear some things out. Chuck Cotter once again joins Elliot Begoun for another episode of Brothers from Another Mother. The two answer questions from listeners on everything about increasing your investibility. They discuss pre-money vs. post-money cap, incentive equity, social responsibility, fundraising, and the importance of relationship-building. Plus, they get to talking about exciting and worrisome happenings in the space right now. Get valuable tips for founders by tuning in!Love the show...
2022-02-2344 min
Tardigrades, not unicornsTools To Help You Launch Your Brand With Zachary DeAngeloBrand launching has always been tricky for owners. Knowing how to manage sales, operations, and production development is difficult. Fortunately, Rodeo CPG can help with that. Join the CEO and Founder of Rodeo CPG, Zachary DeAngelo, as he talks to Elliot Begoun about his innovative SaaS program. Learn more about Rodeo CPG and how it helps owners know more about their brand. Discover how to buy promos and develop sales plans so that you can grow your business. Launch your brand and be the owner you want to be today!
2022-02-1643 min
Tardigrades, not unicornsLeveraging The Power Of Crowdfunding Through Wefunder With Kelly Perkins, Paul Evers, And Hector SaldivarWefunder is a crowdfunding service that connects startups with investors online. In today's episode, Elliot Begoun talks to three founders who have used Wefunder to activate their campaigns. The founders who are present in today’s episode are the CEO of Spinster Sisters, Kelly Perkins, the CEO of Riff, Paul Evers, and the founder of Tia Lupita, Hector Saldivar. Listen to today's episode to learn how they used crowdfunding to fund their dreams. Join in and learn the ins and outs of launching a successful fundraising campaign. Discover the power of Wefunder today!Love th...
2022-02-0248 min
Tardigrades, not unicornsWith Chuck Cotter "Brothers From Another Mother"What drives success for brands on the fundraising front? You need to have an attractive valuation, or investors won’t consider investing. Elliot Begoun welcomes a brother from another mother, Chuck Cotter. Chuck discusses with Elliot how you need to receive feedback on why people may be less interested or provide a lesser valuation. You can’t get bogged down arguing with investors about your product. Instead, you need to step back and assess how to tweak your product or strategy to be more attractive to investors. Need more fundraising strategies? Tune in!Love the...
2022-01-2643 min
Tardigrades, not unicornsThe 4 Secret Ingredients For Growth And SuccessThe year 2022 is just beginning. Have you made your plans for this year? In this episode, Elliot Begoun talks about the four secret ingredients for growth and success. Set aside the past year full of challenges that have been physically and emotionally draining for all of us. Tune in to this episode to start setting the direction you clearly want to go to spark that light within you, get back your motivation, and help you achieve your goals. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/
2022-01-1937 min
Tardigrades, not unicornsSEO Secrets With Eric SeropyanWhen was the last time you saw an ad that was perfect for you? Were you ever stuck in an online search loop where you’ve found all suggested topics interesting? All thanks to SEO, most of the world’s information are right at our fingertips. SEO can be a game changer especially when it comes to marketing and promoting businesses. Learn the secrets to SEO with Eric Seropyan, co-director at Orange County Search Engine Academy, as he joins Elliot Begoun today to talk about the impact of SEO in today’s digital world. Eric specializes in driving traffic to web...
2022-01-0540 min
Tardigrades, not unicornsConfidence In Crisis Communication With Jeff HahnPutting up a brand is a struggle but keeping its name afloat is far more difficult. In this episode, Elliot Begoun is joined by Jeff Hahn, crisis communication specialist, and owner of Hahn Public, to share his expertise in this field. For his clients, Jeff is the guy to call for brand crafting, message development and crisis communications. How important is crisis communication to a brand’s reputation? Listen in as Jeff shares how a tornado turned his life around and how he managed to overcome crises in business and his own life.Love th...
2021-12-2946 min
Tardigrades, not unicornsThe CPG Industry And What’s In Store At The Expo West With Carlotta MastWhen it comes to the CPG industry, virtual expos are the future. COVID hit the world and changed everything so events like Expo West are now virtual. To talk more about this is Carlotta Mast, the SVP and Market Leader of New Hope Network. She is in charge of the growth and impact of Informa Market’s New Hope Network portfolio of in-person and virtual events. She makes sure that everything serves the natural & organic products industry. Join your host Elliot Begoun as he sits down with Carlotta Mast on what Expo West is all about and the shifts Ne...
2021-12-0147 min
Tardigrades, not unicornsLearning From Your Mistakes: Life And Business Lessons With Matt ParryWhen it comes to starting up your own business, you have to learn from your mistakes. If an investor or shareholder tells you no, then find out why it was a no. These are lessons that you can learn from so that, as a founder, you can propel your business forward. In today’s episode, Elliot Begoun brings on Matthew Parry, the CEO and Co-founder of The Good Crisp Company. Matt talks about his career journey, from self-funding Good Crisp to finding investors. Learn some of the things he could've done better and how he learned from his mistakes...
2021-11-2451 min
Tardigrades, not unicornsResiliency Amidst Fostering Change With Robyn O'Brien Of rePlant CapitalResilience is an important attribute for any individual, both professionally and personally. It is especially important when you tackle and share new ideas that could potentially change the world. In this episode, Elliot Begoun chats with Robyn O'Brien of rePlant Capital, a financial services firm built to scale climate solutions with alacrity helping US farmers transition to regenerative agriculture. Robyn is a food systems advocate who speaks to the powerful connection between soil, climate, and human health. Her intersectional vision for the future of our food system inspires millions but has also attracted naysayers. Today, she shares that in dea...
2021-11-1045 min
Tardigrades, not unicornsHelping Minority Brands Succeed With Mark FeinbergNotice how female and LGBTQ-owned brands are part of the minority brands. Why? Because if you look at the system and how it’s set up, the support naturally goes to white, straight males. In this episode, Elliot Begoun welcomes Mark Feinberg, the CEO of the OTHRStore. Mark shares with Elliot how he created the OTHRStore to provide access to these minority brands. Building ecosystems of support around minority brands is crucial for their success. If you're underrepresented and need help to access resources, this episode is for you. You’re not alone because OTHRStore’s purpo...
2021-10-2730 min
Tardigrades, not unicornsWhy Businesses Need To Pivot And Differentiate From The Competition With Kelly PerkinsFor a company to pivot and shift its focus takes a lot of confidence and risk. But that is what being an entrepreneur means. It's all about taking risks in action. This is what Kelly Perkins did with her company, Spinster Sisters Co. Join your host Elliot Begoun as he talks to Kelly Perkins about her shifted focus into plant-based skincare. Learn how to differentiate yourself in a very competitive market, such as the skincare industry. Learn how to raise capital as an entrepreneur, especially in these trying times. And find out some tips from Kelly herself on how to...
2021-10-1341 min
Tardigrades, not unicornsTen Tough Love Conversations For Founders On Managing A BusinessWhen you've been managing your business for a while, it's easy to fall into a routine and stay on the safe side. However, given the climate we're in, there are defining factors to consider for your business's long-term success. Some of this you may already know but just haven't dared to face and act upon. Your host Elliot Begoun is here to give you the tough love conversations you need. He shares the top ten things that founders need to hear when it comes to handling and developing their business. He also details each to give you actionable insights...
2021-09-2937 min
Tardigrades, not unicornsBuilding A Startup Company? Here's What You Need To Know With Wade BrooksWhen you build a startup company, you're always in a recession. It's hard figuring out what to do and how to do it. Elliot Begoun's guest today is Wade Brooks, the CEO at LivBar. Wade talks with Elliot about how ideas mean nothing unless you know how to express and execute them. Only then will you be able to convince investors to put their money on you. Join in the conversation to learn practical advice on how to deal with investors, especially angel investors. The key is to build personal relationships with them. It takes trust for people to...
2021-09-1554 min
Tardigrades, not unicornsWhat Can Brands Do And Not Do From A Store-Level Perspective With Will AhearnThe COVID-19 pandemic has forced so many stores to close. For those selling products out there, this means fewer places we can sell in and have the necessary visibility to put our brands out there. It is time that we get down to the stores themselves and help find ways we can help stores thrive, and ultimately ourselves, in this tough environment. With a team who are in the trenches day in and day out, Will Ahearn, the President and Co-founder of Dirty Hands, has a bird's eye view of what is happening at the store-level. In this episode, he...
2021-09-0847 min
Tardigrades, not unicornsAlex Marx On Building Relationships With Distributors For Sustainable Business GrowthThe world has been flipped upside down due to the pandemic. Many things have changed and adjustments to make. How can your business thrive in this situation? Alex Marx gives an overview of how we could still make it in our business ventures despite this. He is the Director in Category Management at KeHE Distributors, a wholesale food distributor. How does a KeHE manager evaluate a brand? In this episode, he joins Elliot Begoun to discuss category management, implementing changes, innovation, and the advanced analytics side of business processes. Alex also advises center aisle brands in a competitive category t...
2021-09-0150 min
Tardigrades, not unicornsShifting From Online To Brick And Mortar With Tracy MiedemaThe internet age delivered success to many online businesses, providing customers with rapid and reliable service at the comfort of their homes. But if one chooses to venture into the brick-and-mortar scene to earn more and increase reach, would that be a profitable idea? Elliot Begoun sits down with Tracy Miedema, Vice-President of Innovation & Brand Development at Presence, to talk about the right preparation needed for the challenging shift from online to retail. She talks about the hefty costs that come with such a business decision, the best people to ask for help from, and the most efficient way...
2021-08-2550 min
Tardigrades, not unicornsFunding The Future Of Food Start - Ups With Sarah ShaThe food industry is not lagging when it comes to innovating its products. With the pandemic exposing more unmet needs, healthy, sustainable solutions have become the forefront, especially for food start-ups. Today’s guest is Sarah Sha, Director of Strategy for KITCHENTOWN and works together with Good Food Makers, a global accelerator of start-ups with transformative ideas. She joins host Elliot Begoun to discuss the programs they have for food start-ups with fresh, innovative ideas needing financial support as well as a community where they can thrive. Sarah also talks about the futures thinking process and ways to approach pro...
2021-08-1847 min
Tardigrades, not unicornsCreating Your Own Opportunities To Achieve Success With Kara GoldinIt’s hard to start your own business when it's something no one has done yet. But by pursuing it, you are actually creating your own opportunities. This is what Kara Goldin did. Kara is the Founder and CEO of Hint, Inc. and she didn't even start in the beverage industry. She had a good job, so why did she quit to start a beverage company? Kara joins Elliot Begoun in this episode to share how she started Hint and her mission to help people stay healthy. She also talks about her book called Undaunted. Listen in to discover what...
2021-08-1139 min
Tardigrades, not unicornsHow To Be A Complete Leader With Xavier NavilleIs there a single human being who’s ever been a complete leader? Nope. Leaders become complete when they have a team that makes up for what they lack. Elliot Begoun’s guest in this episode is Xavier Naville, who was the Founder and CEO of Creative Food. Creative Food is a key supplier to major restaurant chains in China, like McDonalds and KFC. Join in the conversation and discover how you can form a team that strengthens your weaknesses. If you believe in humility, vulnerability, and honesty, then this episode is for you. Tune in!
2021-08-0444 min
Tardigrades, not unicornsBrie Doyle: Preaching The Benefits Of Retreats And Self-CareIf you’re feeling overwhelmed and burnt out, then it may be time to reap the benefits of retreats. Checking out and taking time for self-care and self-nourishment is important for a healthy personal and professional life. In this episode, Elliot Begoun interviews the founder of She Glows Retreats, Brie Doyle. Brie organizes and hosts retreats, and she talks about self-care and how taking a retreat helped her business and personal life. Take some time to listen and begin your own retreat plans.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/
2021-07-2846 min
Tardigrades, not unicornsThe Top 10 Important Traits Of A Successful Tardigrade BrandA unicorn is a popular and sought-after creature beloved by everyone. But they are also mythical. Tardigrades, however, are real, and they are resilient. They’ve gone through the test of time and are not going anywhere anytime soon. Why not build a brand like that? In today’s episode, Elliot Begoun lists down the ten important traits your company needs to become a tardigrade brand. He breaks down each trait and outlines a helpful guide to create a nimble, capital-efficient, and resilient brand.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig...
2021-07-2143 min
Tardigrades, not unicornsBootstrap Entrepreneur: Building A Business Despite Challenges In Raising Money With Alli ReedThe first thing we need when starting a business is money. One of the best ways to have that is through investors. But what if the search for that investment is harder than you thought? Do you give up? The founder of Stratia Skincare, Alli Reed, didn’t. Instead, she bootstrapped her business all on her own shoulders without any outside investment. In this episode, she shares her inspiring journey with Elliot Begoun. They dive into her struggles with raising money and processing her emotions when dealing with rejections from investors. Alli also talks about building relationships with consumers, gr...
2021-07-1455 min
Tardigrades, not unicornsThe Power Of Numbers: The Importance Of Accounting In Business With Brad EbenhoehA lot of business owners don't care much for accounting. They read the numbers and are done with it. You have to understand it. When the pandemic started, businesses weren't prepared. They didn't understand their numbers. They didn't know how to manage their inventory, and they closed. This is why accounting is important. Join your host Elliot Begoun and his guest Brad Ebenhoeh on all things accounting. Brad is a Managing Partner at Accountfully, which is an outsource accounting department for small businesses. Brad helps fix your systems and accounting workflow, infrastructure systems, processes, and more. Join in today...
2021-07-0745 min
Tardigrades, not unicornsGetting Access To Proper Education On Real Food With Kelly SpringerWith obesity and diabetes continuously on the rise, many Americans adopt various diets to stay healthy. But for Kelly Springer, people must not be satisfied with just that but also start consuming real food. Joining Elliot Begoun, she talks about empowering businesses to invest in higher levels of wellness and nutrition through her company, Kelly’s Choice. She explains why proper food education is needed now more than ever, particularly with the misinformation causing adverse health effects. Kelly emphasizes why everyone must be more vigilant in what they eat and avoid being easily swayed by the opinions of popular in...
2021-06-3038 min
Tardigrades, not unicornsThe Future of Offices and DIY LogisticsThird party logistics (3PLs) play an important role and fill in the gaps in your supply chain. In this episode, you’re going to learn how you can manage 3PLs. Join your host, Elliot Begoun and his guest Jeff Vertun, a real estate advisor at CBRE. Jeff helps executives align their business plans with strategic real estate. Learn all about 3PLs and how you should negotiate with them. Know when it's the right time you should consider investing in a warehouse and what the landscape in commercial spaces or office spaces looks like post-COVID.Lo...
2021-06-2344 min
Tardigrades, not unicornsOn Neurodiversity And Customer Experience With Peter ShankmanNo one gets diagnosed with good things. At least, that's what most would like to believe. However, for those with ADHD, the diagnosis could be a gift. This is the story that Peter Shankman is working to tell. He is a three-time entrepreneur, host of an ADHD and neurodiversity podcast called Faster Than Normal, and a best-selling author. In this episode, he talks to Elliot Begoun about the concept around the neuro-atypical economy or the neurodiverse economy. He sheds light on the little-known facts around people with ADHD and why he thinks they are the most creative people that com...
2021-06-1638 min
Tardigrades, not unicornsThe Happiness Playbook: Five Daily Practices That Will Change Your Life With David MeltzerWhat is the secret to true happiness? Happiness may mean differently to different people, but for entrepreneurs, the first step to attaining any measure of it is to step out of the world of “not enough” and into the world of “more than enough.” David Meltzer sees this recognition of the abundance that already exists around us as the critical mindset shift that every entrepreneur has to make in order to succeed. Joining Elliot Begoun in an insightful and thought-provoking rapid-fire conversation, David gives us a run through of the five daily practices and other secrets that have led him to w...
2021-06-0929 min
Tardigrades, not unicornsBringing Emerging Brands Together At 1Q With Mike Murphy And Doug DanowskiHealthy discussions and strong connections between founders and their target customers are key to the success of emerging brands. Using the vast reach of online technology is significant in this mission, and this is where 1Q focuses its offers as a consumer engagement platform. Exploring this company even deeper, Elliot Begoun talks with Mike Murphy, Senior Vice President - Client Engagement, and Doug Danowski, Chief Revenue Officer. They explain how allowing founders answer questions from their potential clients can help boost their authority, build a network, and save resources on market research. They also tackle the most important areas...
2021-05-2650 min
Tardigrades, not unicornsThe Story Behind “The Invisible Vegan” With Jasmine LeyvaThere’s a deeper meaning to the relationship we have as a society with the food we choose personally. The show’s guest today is Jasmine Leyva, the director of the film The Invisible Vegan. In this enlightening episode, Jasmine shares with Elliot Begoun how one of the reasons why people think it's okay to treat black people this way is because we normalize treating animals a certain way. As long as it's okay to be cruel to one being, that can be used as justification as to why it's okay to be cruel to another being. Do you want...
2021-05-1952 min
Tardigrades, not unicornsMatt Reiner On How To Build Your Retirement Savings The Right WayIt is often said that you should save more and spend less so that you can sit back and relax during your later years. But sometimes, your current expenditures and plans are compromised just for the sake of building good retirement savings. Matt Reiner joins Elliot Begoun to share his mission in guiding entrepreneurs and investors in finding the right path towards financial freedom. He explains why focusing on your retirement years must not push you to sacrifice today just for the sake of a life that’s still decades away. Matt Reiner also showcases his expertise as a we...
2021-05-1251 min
Tardigrades, not unicornsHow Going Vegan Can Bloom From A Healthy Diet To Activism With Kathy FrestonThanks to proper information dissemination and awareness, going vegan these days has been well-accepted by many. Now, it is about having a healthier diet and fighting for issues that truly matter. Kathy Freston joins Elliot Begoun to share her own vegan journey that inspired her to pursue a life purpose way bigger than her. She delves into her work as an activist for plant-based diet, animal welfare, global warming, and even proper food packaging. Kathy also talks about the contents of her book, 72 Reasons to Be Vegan, to highlight how the knowledge about this way of life can resonate...
2021-05-0549 min
Tardigrades, not unicornsThe Many Benefits Of Embracing A Learning Mindset With DC GlennFor you to continuously improve and be able to pivot at once whenever necessary, embracing a learning mindset is a must. By learning how to learn, there will be no excuses for you to always try and achieve endless growth, even with the constant risk of failing. Elliot Begoun sits down with DC Glenn to discuss how this mindset brought him success in various fields, from being a club DJ, actor, rap artist for Tag Team, voice over artist, online marketing expert, and even a paralegal. He explains how learning to grow the seeds of success the right way, a...
2021-04-2855 min
Tardigrades, not unicornsKickfurther Makes Funding More Accessible To Emerging CPG Brands With Sean De ClercqJust as Amazon is the go-to marketplace for buying stuff online, Kickfurther strives to become the world’s first ever marketplace for inventory funding. Through its ingenious business model, the platform allows emerging brands to get access to funding relatively early in their journey in the competitive CPG space. This move has the positive effect of bridging the funding gap between founders and angels that would otherwise just widen further with time. Join in as Elliot Begoun talks to the platform’s founder and CEO, Sean De Clercq and learn why Kickfurther is something that all new founders definitely need t...
2021-04-2146 min
Tardigrades, not unicornsPat Sheridan: Strengthening The Market With Organic ProductsGMOs have been on the rise in recent years, and most of the time, they dominate the marketplace. But since it contains pesticides, fertilizers, and many forms of additives, many favor organic products over them. Pat Sheridan, the President and CEO of INFRA, leads a community of retailers providing natural products that aim to widen their reach and increase public awareness about these healthy food options. Sitting down with Elliot Begoun, he shares how INFRA brands cope with the growth of eCommerce, the challenges with distribution during the pandemic, proper assessment of SKU proliferation, and the future of bulk...
2021-04-1451 min
Tardigrades, not unicornsEntrepreneurship Changes The World: Tips To Succeeding With Elliot BegounEntrepreneurship changes the world because of the millions of consumers it caters to daily. In this episode, Elliot Begoun encourages entrepreneurs to be resilient and efficient like tardigrades. Why? Because each entrepreneur has the power to ignite small changes in the masses that will end up changing the world for the better. That is why Elliot shares essential tips on how you can succeed in your business. If you want to know why certain business founders outperform others, this episode is for you. Factors like being passionately dispassionate, having the ability to pitch, and knowing how to build your c...
2021-04-0745 min
Tardigrades, not unicornsScaling Your eCommerce Business Through 3PLs With Mike GammarinoSo much has changed in the eCommerce space in a short matter of time that it merits special scrutiny. Elliot Begoun brings back Mike Gammarino of Bluprint Partners to talk about what is happening right now, what we should be aware of, where the opportunities lie, and where the constraints are for your eCommerce business. Mike is a 3PL guru and runs a consulting company that helps consumer brands build operations that scale. He shares his insights and alerts that an entrepreneurial business should be aware of as it relates to all operations, in particular, 3PL and logistics. He al...
2021-03-1747 min
Tardigrades, not unicornsUnderstanding Regulations, Contracts, And Intellectual Property For Start-Ups With Rakesh AminBusinesses are borne out of an entrepreneur's dream or vision. That is why when starting a business, you might as well start it right because there might be areas that can take an unexpected turn, especially when it comes to contracts, regulations, and sometimes, litigation. Get yourself protected at all costs by exploring the importance of having a law firm behind you in this episode. Elliot Begoun is joined by Rakesh Amin of Amin Talati Wasserman, LLP to share his knowledge with us on how he works with many start-ups and early-stage companies to overcome some challenges and mistakes in t...
2021-03-1048 min
Tardigrades, not unicornsChuck Cotter On Finding The Right Professional Advisors And How To Make The Most Out Of ThemIt is essential for business owners and leaders to have proper guidance regarding their management and processes, especially since it feels so lonely at the top. That's why the assistance of professional advisors is imperative in this regard. However, one must not forget that getting advisory services is a two-way street, and your business will always be your baby at the end of the day. Elliot Begoun sits down with Chuck Cotter of Holland & Hart LLP to delve into the most important points to remember to make the most out of your working partnership with advisors. They discuss how to...
2021-03-0344 min
Tardigrades, not unicornsJenny Cawthon On The Power Of Effective Collaboration In Improving Business ManagementIt is often said that being at the top is lonely, and that is what many start-up founders deal with, especially when it comes to the uncertainties of their business strategies. While this feeling of loss can result in many backing out from their endeavors, it can be addressed by effective collaboration. Elliot Begoun interviews Jenny Cawthon, the Founder of Greenjoy, to discuss how to reinvent yourself by getting professional advice from the people ahead of you and joining communities to gain valuable lessons and support from your fellow founders. They also discuss how this relationship-building approach can also b...
2021-02-2448 min
Tardigrades, not unicornsHow To Bring A Unique Business To The Market With Emily And Cole Williams Of Slice Of SauceShirt stains are a sure way to ruin any busy individual's day! A perfectly crisp and clean shirt ruined by your sandwich sauce in the morning can be a nightmare. Finding a solution to this problem, Emily Williams and Cole Williams started their company, Slice of Sauce, where they transform traditionally bottled condiments into slices—perfect for that mess-free sandwich, burgers, and wraps on the go! In this episode, they sit down with Elliot Begoun to share the beginning of this genius idea and the process of bringing it to the market and the consumers, most especially for a product...
2021-02-1749 min
Tardigrades, not unicornsLeveraging The Unstoppable E-Commerce Growth With Betsy McGinnWith the pandemic offering no end at sight, e-commerce growth is still a hot topic among many entrepreneurs. With many businesses totally shifted or at least leveraged the online stage to avoid being left behind, the competition becomes a bit more challenging than ever. Sitting down with Elliot Begoun once again is Betsy McGinn of McGinn eComm, discussing which areas and metrics every entrepreneur should focus on when venturing into e-commerce, particularly in Amazon, without sacrificing prices or quality. She also explains how to achieve the proper balance between selling in your Amazon account and maintaining an efficient direct-to-consumer w...
2021-02-1050 min
Tardigrades, not unicornsWhy Cash Is King (And How To Make Investors Say Yes) With Andrew WhitmanThe majority of businesses fail not so much because their idea sucks but because they run out of cash. This is why every other sensible angel believes that “Cash is King.” Every decision an entrepreneur makes is a cash implication. You can have your lovely P&Ls all you want, but at the end of the day, cash in the bank is what matters. Good investors know this to be a fact and would rather have entrepreneurs raise less money fast than throw a lot of money away in expensive mistakes. Elliot Begoun discusses this along with a dozen othe...
2021-01-2752 min
Tardigrades, not unicornsDebt Financing For Growing CPG Companies With Marshall LebovitsDebt can be a CPG company’s best friend, provided that they check all the boxes in terms of finding the right lender and debt option for them based on what they need that debt for. It’s a lot easier said than done, however, and you need to work with an expert to help you get through this. This is where people like Marshall Lebovits shine. With over 30 years of experience in the secured financing industry, Marshall devotes his career to helping CPG companies solve their financing needs for working capital and equipment acquisition. He focuses on non-dilutive asset...
2021-01-2052 min
Tardigrades, not unicornsRetail Ready: Getting Your Products On The Shelf With Allison BallNone of us start our business walking and running on our feet. We all have to go through that awkward crawling stage and finding that perfect balance that could later propel us to growth. Guiding many founders in the early stages of their businesses, Allison Ball joins host Elliot Begoun to share some of her wisdom with us. Alli is an expert consultant for food industry entrepreneurs and the founder of Retail Ready®. She talks about the successes, mistakes, and challenges she has seen while working with new businesses and shares some great tips on how to stand out an...
2020-12-3053 min
Tardigrades, not unicornsThe Continuous Growth Of Food And Beverage Industry With Jordan BucknerThe food and beverage industry is booming, and for all the right reasons. For Jordan Buckner, it can still exceed its current success if founders only know where to start. Jordan sits down with Elliot Begoun to discuss how he and his team serve as a springboard for founders in the food and beverage industry in launching their products through Foodbevy. He talks about the importance of peer to peer relationships, breaking the barriers of business growth, and the four questions to help determine if your products are hitting the mark. Furthermore, he shares the lessons learned after suspending...
2020-12-2353 min
Tardigrades, not unicornsThe Empower Project: Providing Opportunities To Black Founders With Steve Gaither And William MaddenThe world of entrepreneurship is truly ripe with competition, and it is always the minorities that are considered underdogs in such a community. Black founders are a living testament to this, as they mostly struggle to bring their pitches into the limelight. Steve Gaither and William Madden aim to change this stigma one step at a time. They join Elliot Begoun to talk about The Empower Project, explaining how this avenue centers on helping founders from the African-American community present their most interesting pitches for the whole world to see.Love the show? Subscribe, ra...
2020-12-1648 min
Tardigrades, not unicornsPeeling Back The Layers Of Elliot Begoun With Michael Giudicelli And Gregory StruckIf you have been tuning in to this show, then you’ll know Elliot Begoun as the man behind the microphone, bringing to you founders who have been riding the waves of the COVID world. But do you really know Elliot? In this episode, we will get to know and understand who this man is who has been introducing us to so many great people and ideas. It is time to switch things up as Elliot sits in the hot seat. Taking the show over, he is interviewed by Michael Giudicelli, the co-founder of Read The Ingredients, and Gregory St...
2020-12-0949 min
Tardigrades, not unicornsGetting Creative in Fundraising in Uncertain Times with Chuck CotterAs the economy becomes more uncertain by the day, investors are increasingly pulling their money back from early-stage companies to more stable investments. What creative fundraising strategies can founders employ to get money from these increasingly reluctant angels? Elliot Begoun tackles this topic with Chuck Cotter, a partner at Holland & Hart LLP. For many years, Chuck has been advising consumer products brands and investment funds in capital raising, exit, and acquisition transactions. In this episode, they focus on the different ways that you can make terms sweeter for angels and get that much needed money to kickstart your business.
2020-12-0248 min
Tardigrades, not unicornsBuilding Your Brand The Right Way With Anna BellBuilding your brand cannot be accomplished overnight. No one decides to start a business today, goes out in the market tomorrow, and expect miracles to happen. Instead, this calls for comprehensive planning focused on your passions and values. Elliot Begoun is joined by Anna Bell of E&J Gallo Winery in discussing the ingredients that make up an effective brand, how to maximize funding, and the typical mistakes entrepreneurs make. Anne also shares her thoughts about the resurgence of direct email marketing, how to choose the right people for your team, and how to catch buyers' interest through unique and...
2020-11-2554 min
Tardigrades, not unicornsTardigrades Versus Unicorns: The Less Celebrated Path To Brand Success With Chris Fenster And Nick McCoyNot all brands are destined to be unicorns: those that achieve hockey stick growth and exit on a bombastic note. More likely than not, you’re going to have more success being a tardigrade brand which, like its slow, bottom-feeding namesake, is a master of resilience and efficiency. Tardigrades are wildly successful organisms while unicorns basically exist only in the imagination, and there is a good reason for that. Tardigrade businesses focus on resilience, capital efficiency and nimbleness instead of constantly chasing around for big game. They focus on building a business with solid fundamentals, unit economics, and a pa...
2020-11-1853 min
Tardigrades, not unicornsEquity Crowdfunding For CPG Startups With Jonny Price Of WefunderEquity crowdfunding is now less complicated and more accessible, thanks to recent changes introduced by the SEC. This, combined with the added challenge of COVID-19 for CPG startups seeking to capitalize their launch, has driven a lot of business to Wefunder, a crowdfunding platform that specializes on this relatively new capitalization strategy. The company’s Director of Fundraising, Jonny Price, joins Elliot Begoun on this episode to demystify this. If you’re a new brand in the CPG space seeking for a viable crowdfunding option, Wefunder should be at the top of your list. Listen in to learn how you...
2020-11-1151 min
Tardigrades, not unicornsWisdom From Founders About Navigating The COVID-19 Pandemic With Gregory Struck, Hector Saldivar, Tonya Butts, And Taryn SegalThe COVID-19 pandemic posed some challenges many have never heard of before or even foresee coming. No matter how prepared we have been for a crisis in the past few years, this situation has us all taken aback in one way or another. However, the thing with entrepreneurs is how they are made to deal with uncertainty, innovate, and persevere. In this special episode, Elliot Begoun gathered a bunch of founders who have been riding the waves of business in the COVID world. They talk about what is going on, what has changed since the day Expo West was...
2020-11-0446 min
Tardigrades, not unicornsOld School Or Real Cool? The Understated Sales Power Of The Phone With Shanti RaeIn this age of Zoom calls and social media, using the phone for sales may sound old school, but behind this quaint device is a power that cannot be underestimated even today. There is power in the phone that can potentially speed up and make a difference in your sales. Take it from phone professional herself, Shanti Rae. Shanti started out hating sales, but she eventually gave it a second look when she ran into an approach called natural sales, which focuses on interacting with people not only at a business level, but at a personal level as well...
2020-10-2855 min
Tardigrades, not unicornsFood And Beverage Retail Pitch Sprint With Saj Khan Of Nugget MarketsThe food and beverage space is full of innovators and disruptors at every turn, but no matter how novel or useful your product may be, it takes many factors for it to do well in the retail store. Saj Khan is an absolute expert on these things, having been in the grocery industry for more than sixteen years. Saj is the Vice President of Grocery Operations at Nugget Markets, a family-owned-and-operated retail company based in Northern California. In this episode, he joins Elliot Begoun to give some constructive criticism to the product pitches of four emerging brands in food and...
2020-10-211h 03
Tardigrades, not unicornsNatural Products FriendsAs an industry, we have a massive influence on the economic, political, and even the cultural arena if we can only get together and influence the people that support our brands. When we use that influence regularly, whether consciously or unconsciously, we can promote health, wellness, environmental causes, climate causes, and other things we deem important. In this episode, Elliot Begoun brings together some providers in the food and beverage industry collectively named the Natural Products Mafia. Don’t miss this episode with William Madden, Brandon Hernandez, Corinne Shindelar, Bob Burke, and Mark Feinberg as they talk about the po...
2020-10-1452 min
Tardigrades, not unicornsPeople Powered: The Power Of Communities To Your Business With Jono BaconA collection of minds together is so powerful that there is no denying the value of communities in each of our lives. It helps make businesses better. It makes activism better. It makes the world a better place. In this episode, Elliot Begoun is joined by Jono Bacon, the founder of Jono Bacon Consulting and the author of People Powered: How Communities Can Supercharge Your Business, Brand, and Teams. Giving us a peek into his book, Jono talks about the importance of communities in our business, not just on the outside but inside as well. He discusses how we can...
2020-10-0751 min
Tardigrades, not unicornsSuccess Mindsets With Ryan GottfredsonThe last 70 years of leadership research reveals one question that is the primary question in the leadership space, and it is what leaders should do to be effective. For Ryan Gottfredson, this question seems shortsighted because he believes that leadership is less about doing the right things and more about being somebody others want to follow. Ryan sits down with Elliot Begoun to talk about his focus on the specific success mindsets we need to have if we're going to become better leaders who are more agile and more future-ready.Love the show? Subscribe, r...
2020-09-3055 min
Tardigrades, not unicornsBrandjectory: Bridging The Funding Gap In The Natural Products Industry With Michael MovitzAccess to early stage funding is vital for really good brands to validate their growth hypothesis, prove product-market fit and position themselves to build a business. However, there is typically a gap between these early-stage brands and the investors who are willing to place bets on them. This funding gap is what Michael Movitz seeks to bridge with Brandjectory, a new relationship building platform optimized for brands and investors in the natural products industry. After more than 25 years of experience in the industry, Michael saw that brands and investors are essentially asking the same questions about each other and...
2020-09-2349 min
Tardigrades, not unicornsLeaders As Change Agents: Letting Your Voice Be Heard With John ForakerFounders have the platform to really speak out and be change agents. Beyond just your product and what you’re trying to do in the market, you have the power to shift conversations about so many pressing issues we have today. Taking us into this conversation, Elliot Begoun interviews John Foraker, the co-founder and CEO at […]
2020-09-1600 min
Tardigrades, not unicornsLeaders As Change Agents: Letting Your Voice Be Heard With John ForakerFounders have the platform to really speak out and be change agents. Beyond just your product and what you’re trying to do in the market, you have the power to shift conversations about so many pressing issues we have today. Taking us into this conversation, Elliot Begoun interviews John Foraker, the co-founder and CEO at Once Upon a Farm, about the story of when he decided to be a part of the change and have his voice be heard with everything that is going on. He then talks about the importance of having and being authentic leaders, learning ho...
2020-09-1652 min
Tardigrades, not unicornsAccounting Best Practices For Emerging Brands With Heidi Huntington Of AVL Growth PartnersAccounting for the financials of your emerging brand can be a daunting task, but the sooner you get to it, the better it will be for you in the long term. In this episode, you will be treated to some best practices that might help you go through this arduous but ultimately rewarding task. Elliot Begoun gets into the heart of this matter with Heidi Huntington, Principal of AVL Growth Partners, a Colorado-based full stack CFO firm specializing in early stage and high growth brands. Some of the valuable nuggets that you can find in this episode are the...
2020-09-0959 minTardigrades, not unicornsA Practitioner Approach: Using Data to Drive Your Business Forward with Perteet SpencerBrands these days can’t afford to make huge missteps. In this episode, Perteet Spencer, VP of Strategic Solutions at Spins, joins Elliot Begoun as they talk about helping large and small brands leverage the right data to grow their business. Perteet and Elliot discuss the multiple uses of data to understand what is happening in […]
2020-08-2600 min
Tardigrades, not unicornsA Practitioner Approach: Using Data to Drive Your Business Forward with Perteet SpencerBrands these days can’t afford to make huge missteps. In this episode, Perteet Spencer, VP of Strategic Solutions at Spins, joins Elliot Begoun as they talk about helping large and small brands leverage the right data to grow their business. Perteet and Elliot discuss the multiple uses of data to understand what is happening in the marketplace, the dynamics, and what is changing. Perteet also shares her thoughts on the effects of the COVID outbreak on the marketplace based on the data and how trends have been flipped upside down. Get to know which products have fared well th...
2020-08-2647 min
Tardigrades, not unicornsThe MISTA Innovation Model: Cross-Sharing The Future Of Food With Scott MayThe food industry is an area that is in need for constant innovation and disruption, but innovation is something more than just renovating the brand or adding more flavor options. The MISTA innovation model takes a step further to ensure that its members remain vital and relevant in an ever-changing and highly-competitive market. MISTA is a member-based platform for food optimization and innovation that focuses on a reciprocal system where startups and big companies alike can help each other in an overall effort to create the future of food. Joining Elliot Begoun to talk about innovation culture and the...
2020-08-1948 min
Tardigrades, not unicornsThe QVC Whole Food Space With Diane RubizhevskyWe can’t ignore what’s happening in the health space today. Customers are still going to want their hamburgers, hotdogs, ribs, and everything else, but there’s a growing group of people who want to make changes by eating healthier one day at a time. In that regard, there is a need for innovation and for healthier food products to taste delicious. On today’s show, Diane Rubizhevsky joins Elliot Begoun to talk about the whole food space at QVC and how one can get into the platform. Diane is an independent manufacturer’s rep with a passion for improvin...
2020-08-1250 min
Tardigrades, not unicornsFounder Pitch Sprint: Food And Beverage With Nick McCoy Of Whipstitch Capital And Sabrina Merage Naim, Ben Levy And Stephen Daubert Of Echo CapitalThe food and beverage industry is experiencing a kind of Renaissance as bold startups are trying out new things and new ways of doing things that have been done before. Often in this industry, you are hardly trailblazing as a startup. How do you differentiate yourself sufficiently so that you can attract the right customers and, equally importantly, the right investors? Witness another pitch sprint as four food and beverage startups pitch in front of investors, Nick McCoy of Whipstitch Capital and Sabrina Merage Naim, Ben Levy, and Stephen Daubert of Echo Capital Group. With host, Elliot Begoun, they scr...
2020-08-051h 12Tardigrades, not unicornsThe Right Funding Solutions For Your Business With Jessica BatesBusiness and entrepreneurship is an adventure full of ups and downs. There will be times where, as an entrepreneur, you will have to find funding solutions for your business. Jessica Bates discusses the world of finance, debt, and funding in today’s episode with Elliot Begoun. Jessica is a Director of Business Development at Dwight Funding. This company focuses […]
2020-07-2900 min
Tardigrades, not unicornsThe Right Funding Solutions For Your Business With Jessica BatesBusiness and entrepreneurship is an adventure full of ups and downs. There will be times where, as an entrepreneur, you will have to find funding solutions for your business. Jessica Bates discusses the world of finance, debt, and funding in today’s episode with Elliot Begoun. Jessica is a Director of Business Development at Dwight Funding. This company focuses on its mission to change the lending industry. Listen in as Jessica talks about how business owners can manage their finances as they scale.
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2020-07-2955 min
Tardigrades, not unicornsFunding For First Time Entrepreneurs With Michael Kaplan, Margot Shapiro And Mark ThomannMany first time entrepreneurs are apprehensive about working with a fund. It would be an advantage to work with a founder-centric fund that cuts through the BS, gives realistic valuations for your business, and helps you step by step into fulfilling your vision. Spiral Sun Ventures is dedicated to applying that philosophy inside their niche – investing in consumer product companies that promote a healthier lifestyle. Joining Elliot Begoun to elaborate on the company’s investing strategy are its Managing Partners, Michael Kaplan, Margot Shapiro and Mark Thomann. Spiral Sun Ventures works with partners who are passionate about their business, but...
2020-07-2254 min
Tardigrades, not unicornsPitching A Brand With Aditi Dash And Chuck CotterPitching a new idea to anyone opens hundreds of opportunities for how it could go. Entrepreneurs dive into these opportunities by pitching a brand. In this episode, Aditi Dash and Chuck Cotter join Elliot Begoun to give their insights on pitching as four founders pitch to them live. Aditi is a partner at CircleUp Growth Partners whose mission is to help entrepreneurs thrive by giving them the capital and resources they need. On the other hand, Chuck Cotter is a partner at Holland & Hart LLP and advises companies at all stages of growth, from startups to ready-to-exit. Listen in as they...
2020-07-151h 00Tardigrades, not unicornsPitching A Brand With Aditi Dash And Chuck CotterPitching a new idea to anyone opens hundreds of opportunities for how it could go. Entrepreneurs dive into these opportunities by pitching a brand. In this episode, Aditi Dash and Chuck Cotter join Elliot Begoun to give their insights on pitching as four founders pitch to them live. Aditi is a partner at CircleUp Growth Partners whose mission is to help […]
2020-07-1500 min
Tardigrades, not unicornsEmpathizing With The Consumer With Ryan Pintado-VertnerEmpathizing with consumers allows you to get to know them better, and as a result, better understand how to give them what they need. Don’t underestimate the impact that this kind of consumer kinship will have on your brand going forward as you poise yourself for growth. Ryan Pintado-Vertner is the founder of Smoketown LLC. He joins Elliot Begoun to talk about why you should give priority to empathizing with consumers. Human beings are extremely complicated, but with empathy, you may just be able to peel back the layers further and gain a more complete understanding of who it...
2020-07-0853 min
Tardigrades, not unicornsThe JEDI Collaborative Towards A More Inclusive Natural Products Industry With Lara DickinsonFor too long, the industries around the country have been slow in recognizing and reflecting the changing needs of an increasingly diverse society. The JEDI Collaborative is committed to breaking down these systemic barriers to inclusion in the natural products industry. It is a newly-created platform that strives to get the industry to lean into justice, equity, diversity, and inclusion. Lara Dickinson, the Cofounder and Executive Director of the platform, believes that it is their mission to radically transform the industry to be more inclusive and reflect the county’s rapidly changing demographics. No time is more apt for th...
2020-07-0148 min
Tardigrades, not unicornsThe Roadmap To Amazon With Betsy McGinnMany changes in eCommerce today are prompted by the massive change in the way consumers are beginning to buy. A report shows that an estimated 40% of groceries are being sold online right now, with 55% to 60% of all searches starting on Amazon. With all these changes happening, there is no reason to lose money on Amazon, especially if you have a roadmap. In this episode, Elliot Begoun talks with Betsy McGinn, the author of The Amazon Roadmap. After working with Amazon for over a decade, Betsy has learned a thing or two about the ins and outs of eCommerce. Today, th...
2020-06-2358 min
Tardigrades, not unicornsRunning And Growing An Organic Business With Gary HirshbergMore than anything, the COVID-19 pandemic has taught us to recognize that we are what we eat, that the earth is not our subsidiary, and that policy matters to protect our health and family. As such, we become more conscious of the chemicals that surround our system, our home, and our environment. Talking about the impacts of COVID-19 and the need for a cleaner world, Elliot Begoun sits down with none other than Gary Hirshberg, the CEO of Stonyfield Farm—the world’s leading organic yogurt producer. Gary discusses the major shift that is happening in commerce, where values-driven busine...
2020-06-171h 00
Tardigrades, not unicornsKeeping Up With The Changes In The CPG Industry With Bob BurkeIn unprecedented times such as the current COVID-19 pandemic, it is hard not to notice the overall speed at which our world is changing around us. It seems more of an upheaval that has dramatically accelerated us into a new way of living and doing business. In this episode, Elliot Begoun sits down with Bob Burke, principal at Natural Products Consulting, to talk about what we see in the CPG industry, what is going on, and what changes are most likely to stick and are transitory. Bob then answers some questions from the audience on going fully plant-based, starting D2...
2020-06-1759 minTardigrades, not unicornsKeeping Up With The Changes In The CPG Industry With Bob BurkeIn unprecedented times such as the current COVID-19 pandemic, it is hard not to notice the overall speed at which our world is changing around us. It seems more of an upheaval that has dramatically accelerated us into a new way of living and doing business. In this episode, Elliot Begoun sits down with Bob Burke, […]
2020-06-1700 min
Tardigrades, not unicornsA Strong Online Presence With Alex HanifinAs an eCommerce business, an online presence is one of the most important pieces of the puzzle that you have to focus on. Without this online presence, of course, your business is rendered invisible, so you have to take every opportunity to keep your company top of mind. Alex Hanifin is the VP of Marketing at The Good Crisp Company. Alex and Elliot Begoun talk about the massive importance of maintaining a strong online presence for an eCommerce business. Being that this is such a vital piece of the eCommerce puzzle, make sure you don’t get left behind. Wi...
2020-06-1749 min
Tardigrades, not unicornsBuilding An eCommerce Brand From Scratch With Leon LewisIn the current business landscape, building an eCommerce brand from scratch is not the challenge it once was. There are so many platforms to take advantage of – that is, if you know where to look and you’re smart about how you move. Leon Lewis is the Founder of Daybreak Growth Partners. Joining Elliot Begoun, Leon talks about the foundations of building an eCommerce brand. No more punching around in the dark. With Leon’s advice, you can build a precise path to eCommerce success!
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2020-06-1755 minTardigrades, not unicornsBuilding An eCommerce Brand From Scratch With Leon LewisIn the current business landscape, building an eCommerce brand from scratch is not the challenge it once was. There are so many platforms to take advantage of - that is, if you know where to look and you're smart about how you move. Leon Lewis is the Founder of Daybreak Growth Partners. Joining Elliot Begoun, […]
2020-06-1700 min
Tardigrades, not unicornsWhat’s Happening In The Recruiting Space In This Time Of COVID-19 With Peggy ShellFinding the right people for your business can be a challenge. Fortunately, with recruiting companies around, you can easily tick that task off your list. However, not all recruiting companies are created equal. Peggy Shell’s Creative Alignments is one that is a kind of its own. In this episode, Elliot Begoun sits down with Peggy to talk to us about what they are doing differently in their company, along with what is happening in the recruiting space, especially at this time of COVID-19. She also shares what you could be doing to evaluate your team and their needs both...
2020-06-1742 minTardigrades, not unicornsWhat’s Happening In The Recruiting Space In This Time Of COVID-19 With Peggy ShellFinding the right people for your business can be a challenge. Fortunately, with recruiting companies around, you can easily tick that task off your list. However, not all recruiting companies are created equal. Peggy Shell's Creative Alignments is one that is a kind of its own. In this episode, Elliot Begoun sits down with Peggy to talk to […]
2020-06-1700 min
Tardigrades, not unicornsLogistics In The Age Of ECommerce With Mike GammarinoThird-party logistics has become a much more important industry given the rise of eCommerce spaces, so if you’re looking to tap into a whole new customer base in the digital sphere, you can’t lag behind. Elliot Begoun is joined by Mike Gammarino, the Founder of Bluprint Partners. Drawing on his breadth of experience, Mike dives into all things 3PL in relation to eCommerce. With Mike’s tips and advice, you’ll be mastering the eCommerce space in no time.
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2020-06-1739 minTardigrades, not unicornsLogistics In The Age Of ECommerce With Mike GammarinoThird-party logistics has become a much more important industry given the rise of eCommerce spaces, so if you're looking to tap into a whole new customer base in the digital sphere, you can't lag behind. Elliot Begoun is joined by Mike Gammarino, the Founder of Bluprint Partners. Drawing on his breadth of experience, Mike dives […]
2020-06-1700 min
Tardigrades, not unicornsSupply Chain Opportunities During The Pandemic With Mark Feinberg And Brandon HernandezThe current COVID-19 pandemic has taken a toll on the economy, affecting all businesses, including the chain of supplies for retail. Elliot Begoun talks with Mark Feinberg, the CEO of the OTHRSource, and Brandon Hernandez of Whole Brain Consulting about the supply chain and the pressures it is going through, the opportunities for improvement, and the risks and pitfalls that everyone needs to be aware of. Working with their own teams, they share their strategies on how they are holding up regardless of the lesser customer flow. They share their tactics in pivoting relationships with their teams and how they...
2020-06-1754 minTardigrades, not unicornsSupply Chain Opportunities During The Pandemic With Mark Feinberg And Brandon HernandezThe current COVID-19 pandemic has taken a toll on the economy, affecting all businesses, including the chain of supplies for retail. Elliot Begoun talks with Mark Feinberg, the CEO of the OTHRSource, and Brandon Hernandez of Whole Brain Consulting about the supply chain and the pressures it is going through, the opportunities for improvement, and the risks and pitfalls […]
2020-06-1700 min
Tardigrades, not unicornsPlanting The Seeds To Grow Your Business With Manuel GonzalezWhen you’re creating something from scratch, as is the case when you’re founding a company, you always have to have your sights set on the degree of growth you want to see. Business growth is something that you should always have your eye on because at the end of the day, a business only grows as much as you see it growing. Manuel Gonzalez is the Founder and Managing Partner of Global RIFF. Elliot Begoun talks to Manuel about the foundations you have to build to encourage sustainable business growth. Remember, no matter how good your idea is, it...
2020-06-1752 min
Tardigrades, not unicornsDistribution In The Age Of eCommerce With Corinne ShindelarNow, more than ever, brands have to be conscious of how their product is distributed. With the massive amount of orders coming in through various distribution channels, especially in the time of COVID-19, it’s important that supplies are spread out just enough so that they can make full use of the distribution channels at their disposal. Elliot Begoun speaks to Corinne Shindelar, the President Emeritus of INFRA, the Independent Natural Food Retailers Association. Elliot and Corinne discuss why brands should be mindful of their distribution channels, and how they can go about doing so. If you’re running an e...
2020-06-1750 minTardigrades, not unicornsBuilding A Brand That Can Thrive In The New Economic Paradigm With Evan Faber And Chuck CotterWith so many people stuck in their homes and an economy that is undergoing a paradigm shift, we are bound to see a lot of new players in the market in the foreseeable future. Evan Faber, CEO of Moxie Sozo, and Chuck Cotter, partner and lawyer at Holland & Hart LLP, join Elliot Begoun to […]
2020-06-0300 min
Tardigrades, not unicornsBuilding A Brand That Can Thrive In The New Economic Paradigm With Evan Faber And Chuck CotterWith so many people stuck in their homes and an economy that is undergoing a paradigm shift, we are bound to see a lot of new players in the market in the foreseeable future. Evan Faber, CEO of Moxie Sozo, and Chuck Cotter, partner and lawyer at Holland & Hart LLP, join Elliot Begoun to give useful tips on building a brand, fundraising, and other things to consider for people who are looking to start their own business in these challenging times. They see the current crisis as a window of opportunity for entrepreneurs, especially in the consumer packaged goods...
2020-06-0359 min