Shows
Minimum Viable Podcast with Elliott PoppelFixing broken onboarding: A live product teardown with Miro's former Head of Growth Design | Kate Syuma (ex-Miro)Kate Syuma reveals the hidden psychology behind user onboarding and why most companies get it catastrophically wrong. Drawing from her transformation of Miro's growth strategy, Kate shares the principles and tactics that she believes separate successful products from those that lose 60% of users before they experience any value.Kate is the founder of Growthmates, where she advises companies on product-led growth and user experience design. Previously, as Head of Growth Design at Miro, she built and led a team of over 10 designers while scaling the company from startup to industry leader.Through a live teardown...2025-01-281h 01