Shows
The SaaSiest Podcast185. Emelie Linheden, VP Marketing, Younium - The Event Budget Playbook: What Actually Drives ROIIn this episode, we’re joined by Emelie Linheden, VP of Marketing at Younium, a Subscription Management tool that helps B2B SaaS companies in Europe and North America streamline subscription management, invoicing and billing, financial reporting, and data insights.
We talked with Emelie about how Younium's event strategy has fueled their growth, and specifically how you make the most out of your investment in external events.
Here are some of the key questions we address:
- What are the most important criteria you use when deciding which external events to sponsor?
...
2025-06-1845 minThe SaaSiest Podcast185. Emelie Linheden, VP Marketing, Younium - The Event Budget Playbook: What Actually Drives ROIIn this episode, we’re joined by Emelie Linheden, VP of Marketing at Younium, a Subscription Management tool that helps B2B SaaS companies in Europe and North America streamline subscription management, invoicing and billing, financial reporting, and data insights.
We talked with Emelie about how Younium's event strategy has fueled their growth, and specifically how you make the most out of your investment in external events.
Here are some of the key questions we address:
- What are the most important criteria you use when deciding which external events to sponsor?
...
2025-06-1845 min
Hot SaaS 🌶 🚀42. Events as a quantifiable revenue channel 🎟 - Emelie Linheden (Younium)Links here! ⤵️ This episode covers how to:How to make events quantifiableSet up (physical) conversion metrics for your eventWhen to bet on eventsPre-, mid-, and post-event playbookTeach your team to overperform at eventsWelcome to Hot SaaS - the interactive podcast covering the hottest within SaaS🌶🚀 Guest 🎙Curious about Younium? Check them out.Want to link up with Emelie? Connect on LinkedIn.Host 🎙Check out the Data Enriched CRM, Lime Go.Become buddies with Max? Connect with him on Linkedin.Check out t...
2024-06-1239 min
Attributed - A podcast by DreamdataEmelie Linheden: Mastering Event ROI: A Deep Dive into Measuring SuccessWhether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI.Emelie Linheden, VP of Marketing at Younium, will join us and share her insights and strategies on how to maximise ROI from your events, including:- Event Strategy: how to set clear objectives, identify your target audience, and create a roadmap for success....
2024-03-1824 min
Sälj- och marknadspoddenPodd #207 – Vad gör vi åt kompetensbristen inom B2B?Det råder brist på kompetens inom B2B-marknadsföring!
Hur har det blivit så? Det verkar börja redan i skolan där eleverna inte är särskilt bekanta med begreppet B2B, till skillnad från B2C (då vi alla någonstans är konsumenter).
Detta vill Emelie Linheden råda bot på! Genom ett initiativ som går ut på att företag inom B2B, främst SaaS-bolag, ska ta emot praktikanter från universitetet, är förhoppningen att kunna öka kunskapen om branschen.
I podden pratar vi mer om varför vi har kompe...
2023-01-1221 min
På tal om marknadsföring13. Emelie Linheden, Head of Marketing på Younium, om SaaS marketingI veckans avsnitt träffar Pernilla och Frida Emelie Linheden som är marknadschef på SaaS-bolaget Younium och pratar SaaS-marknadsföring, låst eller öppet content och att leda marknadsteam inom IT-branschen. Förutom det pratar Pernilla och Frida om marknadsplanens varande eller icke varande. Trevlig lyssning!
2021-08-2749 min