Shows
The Craft of CustomPrimary Residences vs. Second Home: Considerations for each type of buildPrimary residence or vacation getaway? The answer changes everything about how you build. In this episode, Paul walks through the key considerations that separate vacation/second home design from everyday living. Inside the Episode: Differences when considering a primary home vs. a second homeFeatures for vacation homes, primary homes, and future forever homes Maintenance considerations for secondary residences Designing with rental income in mind Storage needs for vacation vs. primary homes And more! Connect with LR3 DevelopmentEmail: paul@lr3development.comPhone: 603.320.0337Instag...
2025-12-1010 min
Small Business Casual2025 Podcasting Debrief: Insights & Wisdom to Guide Your New YearText Emily! As you will hear in this episode, podcasting can change your life. Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can use for your podcasting year ahead. We get into: Niching vs. not nichingThe power of experimentation in your podcast and...
2025-12-0946 min
Small Business CasualBeyond the Double Tap: 4 Ways to Actually Support Small Businesses & CreatorsText Emily! Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world:"I Love You" has become "luv u""Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread. Hearting it doesn't exactly cut it when it comes to showing GENUINE support for other small business owners. Showing up for them takes a little more time, intention, personalization, and thought. The result of genuine support? A massive tidal wave of a ripple ef...
2025-11-2533 min
Small Business CasualSay "NO" to Awkward Networking with special guest, Ande LyonsText Emily! Join us in kissing those awkward networking situations goodbye in this special guest episode featuring, Ande Lyons. In this episode, you'll get anything but cookie-cutter networking advice as Ande helps to reframe networking from schmoozing and dead fish handshakes to spaces of curiosity, connection, and community. We get into: Why networking can often feel icky, transactional, boring, and scary Where traditional networking advice falls flat and misses the markPowerful reframes that will help you view a room full of people in a different light Tips for before, during, and after the e...
2025-11-1851 min
The Craft of CustomKeys to a Seamless Build with LR3 Client, Nathan KonoWhat are the keys to a beyond successful new build? Because you’ve heard plenty of our thoughts… we wanted to offer a fresh perspective on the matter!So, we brought in special guest, Nathan Kono, to share a peek behind-the-scenes as an LR3 client as his recent home build went seamlessly from concept to completion. Inside the episode: What made Nathan and his wife, Jackie, decide to build vs. purchase an existing home? How did they discover Paul, and what was the deciding factor for choosing LR3? The process of communicating a big vision C...
2025-11-1218 min
Small Business CasualThe Website Mistake Even Experts Make with special guest host, Jenny BelangerText Emily! You are in for a TREAT with this bonus episode. No tricks, I promise. When I listened to episode #96 of Jenny Belanger's podcast, Small Business Website Design Made Simple, I reached out immediately to ask if I could share it on my show with YOU! Jenny is a WordPress website Designer and Creative Director at Jenny B Designs as well as a fellow New England Podcast Group Member. As a website design-copywriting duo, Jenny and I often get to collaborate and help people create personality-packed and money-making websites that business owners ar...
2025-10-3021 min
The Craft of CustomRenovation vs. New Build: Which is right for you?While LR3 doesn't focus on remodels and renovations, there are instances where they accommodate these projects. In this episode, we get into what type of home remodels make a good fit for our team and how Paul helps homeowners decide between renovating or starting fresh. In the episode, you'll learn: When it's time to renovate and when to start fresh A renovation challenge people underestimate The difference in cost when considering renovating vs. new build The impacts of resale in making your decision Advantages of building over renovating When renovating might be the better choice A...
2025-10-2906 min
The Craft of CustomFrom the Jobsite: Lessons & InsightsAfter years of experience in the world of home building, Paul’s seen A LOT. In this episode, we get his insights and lessons learned from job-site challenges and successes. In the episode: Unexpected problems with innovative solutions An on-site decision that changed the final outcome for the better Seemingly unplanned occurrences that come up consistently for clients (perhaps not so unplanned after all) How Paul decides whether or not to stick with the plan or pivot when a challenge arisesAnd how he turned a seemingly unfortunate situation into an even better design! Connect with LR3...
2025-10-2210 min
My Favorite Mistake: Business Lessons from Failures and SuccessFrom the Wrong Business to the Right Voice: Emily Aborn on Finding Purpose Through Mistakes
My guest for Episode #328 of the My Favorite Mistake podcast is Emily Aborn, a small business copywriter, speaker, and host of the Small Business Casual podcast.
Episode page with video, transcript, and more
Emily helps entrepreneurs bring clarity, creativity, and authenticity to their marketing. Before finding her true calling, she owned a brick-and-mortar organic mattress store—a business that looked great on paper but didn’t align with her passions or strengths.
Emily shares how this “perfect-on-paper” business became her favorite mistake. Though the store was profitable, she found herself fe...
2025-10-2042 min
The Craft of CustomThe Power of a Good Builder-Client RelationshipOne thing LR3 has done consistently well, beyond just building custom homes, is building strong relationships. In this episode, we get into the power and importance of a good builder-client relationship and how Paul LaRoche works to strengthen these relationships, right from the start. In the episode: The role of communication in a smooth project How Paul handles situations where clients don't trust the process A small thing that makes a big difference How Paul and his team encourage transparency and opennessThe best client compliment And more! Connect with LR3 DevelopmentEmail...
2025-10-1511 min
The Craft of CustomThe Builder’s Rolodex: Local collaborators with a unified visionIt takes a unified team of skilled individuals to bring together the vision for our LR3 custom home clients. To provide impeccable quality, excellent customer service, and a stunning result, Paul doesn’t leave it to chance! He hand-selects the best and brightest of local contractors for each and every detail of the build. This episode gives you a peek behind the scenes as to how Paul chooses and vets his local tradespeople, and the factors he considers at every step. Inside the episode: What types of subcontractors make up a builder’s “Rolod...
2025-10-0809 min
The Craft of CustomGuest-Friendly Spaces: customized for entertainingIf you’re the hostess with the mostess or love having everyone home for the holidays, this episode is for you! We get into guest-ready features and must-haves, customized for everyone’s comfort, both inside and outside the home. Inside the episode: How your social calendar informs the custom build The features not to overlook for large gatherings and entertaining Paul’s must-have and favorite kitchen features for the avid foodies What “entertainment-friendly” looks like inside and out Considering flow between dining, cooking, and lounging areas Carving out cozy spaces for conversation and connection And more! Con...
2025-10-0111 min
The Craft of CustomCustom, multi-generational features: Home for the whole family!Sometimes "home sweet home" means more than one generation living under the same roof. From kiddos to aging parents, this episode walks you through the custom features to consider when creating a space everyone can enjoy for years to come. Inside the episode: How does the need for "multi-generational" spaces impact modern building? What are the different ages and stages a home can be customized to accommodate? What are the biggest design challenges (and solutions) for various ages Special, requested features -including private and gathering spacesAccessibility factors to consider And more! Connect with LR3 Develop...
2025-09-1708 min
The Solo GrindLet's Finish 2025 Strong with Emily AbornSend us a text🎧 Episode Summary:Today I am sitting down with my good friend, go-to copywriter and fellow podcaster Emily Aborn to talk about all the noise around Marketing at the end of the year and why most of it simply doesn’t work for solo entrepreneurs. There is an incredible pressure to scale, the lure of shiny offers, and the shiesty marketing tactics that create fake urgency or play on guilt. Emily and I share personal stories of investments that didn’t deliver, the lessons we’ve learned, and how we now decid...
2025-09-0927 min
Small Business CasualWhen Business Threatens to Take Over Your LifeText Emily! You are not "just" anything. You're not just a business owner, parent, spouse, community member, speaker, podcaster, writer, etc. You're a multifaceted human being who gets to bring your WHOLE self everywhere you go! Just like a recipe made up of lots of parts and pieces, a dash of this and a dash of that, we are too. In this episode, I'm sharing some ideas that have helped me grow in my business and throughout my entire life in small, surprising ways. Join me as I share: 3 Myths abou...
2025-09-0935 min
The Craft of CustomWhere Do You Put it All!? Storage solutions for a sense of calmEveryone’s idea of the perfect storage and organization system looks a little different. One thing we can almost all agree on is that we don’t want a home full of clutter. Custom storage solutions bring a sense of calm throughout the home with a balance of function and aesthetics. In this episode, we get into custom storage options from closets to pantries to garages, so everything has a place and everything's in it. For peace that’s visible.Inside the episode: When to consider storage needs during the home build process T...
2025-09-0309 min
Small Business CasualBecome Their FAVORITE Podcast Guest (LIVE Workshop Re-Air)Text Emily! Listen, enjoy, and walk away feeling empowered and ready to become their FAVORITE podcast guest. Join myself, Barb Davids, and Ande Lyons in this LIVE re-aired workshop as we dish out insider secrets and goodies to help you UP your guesting game!The conversation includes: How to ruin a good pitch FAST by making a crucial mistakeHow to set yourself apart even in a noisy industry Tips for standing out with your pitches How to prep for your interviews Where to find podcasters to pitchRemembering your worth and value...
2025-08-291h 01
The Craft of CustomEverything Exteriors: paint, materials, and more!Got questions about exteriors? Shades of paint, tying in nature, and which materials you can trust to go the distance, this episode is a deep dive into exterior options for your home. Paul sheds light on the difference between various exterior materials, common options for his custom home clients, and what to avoid for an exterior that stands out. How Paul helps homeowners decide between materials Factors to consider when choosing an exterior material, from investment to maintenance to aesthetics All about ICONHow climate impacts the materials and ways to make the exterior more durable How to ch...
2025-08-2011 min
Small Business CasualBeyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave CampbellText Emily! How do I grow my podcast? How do I grow my business? They seem like good questions, but in reality, they’re a bit open-ended… hard to define. What does “grow” even mean? I’m doing something totally different in this bonus episode!This month is all about COLLABORATION on the Content with Character podcast and in the name of collaboration, I wanted to share this powerful takeaway from a fellow podcaster and collaborator, Dave Campbell. Dave is here to bring insights that will help you focus on who's alre...
2025-08-1521 min
The Craft of CustomThe Business of the Build: an entrepreneurial chat with Paul LaRocheBack in June, Paul hosted his third annual staff and family appreciation BBQ. In this episode, Emily’s got questions about why it’s so meaningful for Paul to show gratitude to those who are building this business alongside him. You’ll learn more about the business of building, get to know Paul as an entrepreneur, and learn about how his vision has evolved as we get into: Taking time to celebrate the milestones and progress as a business owner Supporting team members through challenges and personal struggles What’s changed the most since he startedHow Paul defines...
2025-08-0615 min
Small Business CasualThe REAL Numbers of Podcasting: Time, Money, Energy, PossibilityText Emily! Looking to be a guest on more podcasts? Want to improve your guesting/hosting skills and be a better collaborator? This month, we're breaking down the numbers to help you become even BETTER and know how to spend your time, money, and energy for maximum possibility. Business is a balance of profit and soul and podcasting is a blend of art (heart) and science. Knowing the truth of the numbers can help you grow in confidence and become even better at your craft. In this episode, I walk...
2025-08-0538 min
THE Podcaster NationTHE Podcaster Nation #108 - "Content with Character" with Emily Aborn!!!Emily Aborn is a Small Business Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. She’s collaborated with 1,000’s of individuals in over 114 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. What can you expect when you listen now? See the review that follows..."Emily is an absolutely wonderful guest! Her energy and positivity resonated from moment one. Her passion and dedication to her craft is impressive and her desire to go ab...
2025-07-2653 min
The Visibility Impact Show: Marketing & Growth for Women EntrepreneursThey’re Distracted Enough: How to Keep Your Audience’s Attention with Emily AbornIf you’ve ever felt like your content isn’t landing or your audience is tuning out, this episode is for you. Copywriter and podcaster Emily Aborn shares what visibility really means, why clarity trumps cleverness, and how to keep your people engaged across every platform... from emails to podcasting to social media. Get ready for tangible do’s and don’ts that will help you clean up your content and stop blending into the noise.Emily’s Website: https://emilyaborn.comEmily’s Podcast: Content with Character listen to Emily's podcast https://cont...
2025-07-2432 min
The Craft of CustomRoofs, Gables, and Gutters Made SimpleA well-designed roofline and intentional materials do more than keep the rain out, they play a huge role in the look and feel of your home. In this episode, we’re unpacking how roof structure, gables, and even gutters all contribute to aesthetics, performance, and long-term protection.Listen in to learn: Decisions to make around roofing materials, slopes, gutters, and more A breakdown of the different material costs, as well as durability factors to consider Everything you wanted to know about gutters, made simple and fun! Roof features and solar panels, and what to conside...
2025-07-2312 min
The Craft of CustomWhat Happens Before the “Action” HappensWhen clients first begin the homebuilding process with LR3, the beginning is exciting! Dreaming, designing, and decision-making. After the plan is finalized and in place, there's what seems to be a lull in the action before the building process begins. But what's really happening is far from a lull! In this episode, we get into the behind-the-scenes action taking place before the visible action takes place. The LR3 team seamlessly handles all the details, scheduling, and tasks that need to take place before breaking ground. Connect with LR3 Development...
2025-07-0909 min
The Craft of CustomCustom Outdoor Living SpacesSummer is officially HERE in New England! It's time to get outside and enjoy those bonus outdoor living spaces. Patios, firepits, outdoor kitchens, pools, and more. In this episode, we talk about the custom outdoor living spaces that make life so much better. In this episode: When in the home building process to consider your outdoor living spaces Options homeowners have for features and outdoor materials Popular New England requests for outdoor spaces Designing for outdoor living spaces, you can enjoy in all four seasons Must-have outdoor features Ensuring privacy and comfort when spen...
2025-06-2511 min
The Craft of CustomFrom the Ground Up: Window InsightsWindows are the… well, windows to the home! They bring in light, connect us to the outdoors, shape the style of every space, and even impact comfort and efficiency. In this episode, we’re opening up the world of windows and going beyond just the view! One of the most important design decisions you’ll make in your custom home, we dive into: window styles, placement, materials, and tips to help you maximize both beauty and function.Inside the episode: Why windows are so important How to begin choosing windows for your custom home Different...
2025-05-2808 min
The Craft of CustomFrom the Ground Up: It's Electric!Yes, we had to resist the urge to sing "Electric Boogie" in this episode. Consider yourself spared. Electricity plays a part in almost every aspect of your day. In this episode, we talk about the importance of all things electric and what to consider to make yours flow easily for your lifestyle in a custom home build.Inside this electrifying episode: The stage electrical planning takes place, and what to consider when Every detail matters, from switches to outlets to layers of lighting How to consider the future when mapping out the home...
2025-05-2111 min
The Craft of CustomFrom the Ground Up: Framing & InsulationIf walls could talk... They'd tell you the story of framing, insulation, and sheetrock that goes into a custom-built home. They'd share how when you work with LR3 Development, LLC, you get nothing but the best when it comes to quality and attention to detail throughout each important layer. In this episode, we get into the many things to consider when it comes to the walls of the home. Inside the episode: What happens during the framing stage of a build, what gets decided at this stage, and what's set in stoneImportant thi...
2025-05-1413 min
The Craft of CustomFrom the Ground Up: Living Rooms & Cozy SpacesNot all living rooms and cozy spaces are created equal! In this episode, Paul walks us through the custom functional and aesthetic considerations for the comfiest rooms in the home! In this episode of the Craft of Custom: Questions and considerations to customize your living space The balance of function and inviting in these relaxing spaces Ideas for creating ambiance-filled, warm, and spacious living rooms full of characterFlooring and finishes for high-traffic lounging areas Tech and special features And more! Connect with LR3 DevelopmentEmail: paul@lr3development.com...
2025-05-0708 min
Small Business CasualIt's Not Just a Numbers Game. 6 Ways to make your message more impactfulText Emily! More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more. Inside the episode, we go beyond the numbers in: Podcast guesting, pitching, and speaking engagements Clients, money, and projects Search engine optimization (SEO) in keywords and beyond Website traffic, site visitors ≠...
2025-05-0623 min
The Craft of CustomFrom the Ground Up: Kitchens & BathroomsTwo of the most used rooms in the home, kitchens and bathrooms, have a lot to consider and dream about when building a custom home! In this episode, we get into the details that go into the planning of these two rooms from functionality to aesthetics. In this episode of the Craft of Custom: Where the process begins when designing a kitchen and bathroom How to map out a kitchen and bathroom that sets you up for a seamless lifestyle Constraints or challenges when planning kitchens and baths Choosing materials from countertops to tiles to fixtures and m...
2025-04-3016 min
The Craft of CustomFrom the Ground Up: Foundations & BasementsIn this episode, we're headed to the lower level of the home as Paul breaks down what happens after breaking ground! We go through the fascinating process of laying the foundation and helping homeowners design and build the perfect lower level for their needs. You’ll understand which decisions are involved right from the get-go and how it varies from home to home! In this episode of the Craft of Custom: The difference between a slab, full basement, walk-out basement, and crawl space How to choose between finished or unfinished for your lower-level Must-know conside...
2025-04-2316 min
Talk Travel To MeSeas the Day, Not the Panic: Overcoming Cruise FearsSend us a textThinking about taking a cruise but feeling a little nervous? You’re not alone! Whether it’s seasickness, safety, or simply stepping into the unknown, we’ve got you covered. In this episode of Talk Travel to Me, Kristy chats with her friend and fellow podcaster, Emily Aborn. Emily’s always been curious about cruising—but hesitation has held her back. Together, they dive into the most common cruise concerns and share helpful tips to ease your mind. From motion sickness hacks to behind-the-scenes safety info and itinerary planning tricks, this episode wil...
2025-04-1749 min
The Craft of CustomYour Dream Home's Dream TeamDid you know it takes over 100 individuals collaborating to bring a custom home build to life? Building a custom home isn’t a solo journey, it involves numerous skilled professionals from plumbers to painters all committed to exceptional craftsmanship. In this episode, we explore the role Paul plays throughout the home build process as well as how he coordinates the perfect team to create unique visions of home. In this episode of The Craft of Custom, we get into: Which professionals are involved in a custom build and makes up the team?How many diffe...
2025-04-1609 min
The Craft of CustomInside the Home Building Process from A-ZWhat does the custom home-building process really look like? From plans to perfection, we get into the process from start to finish in this episode. You’ll see behind the scenes and learn what happens in those initial meetings, when the plans get finalized, and of course, when it’s ready to move in and make the home your own. In this episode of The Craft of Custom, we’ll answer: What happens first in the custom home build process? When do plans get sketched out and what key decisions need to be made first? Wha...
2025-04-0912 min
Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven EntrepreneursCelebrating 200 Episodes of Podcasting Unlocked with Lisa ZawrotnyIn this special episode, we’re flipping the mic! Long time friend, client and podcaster Lisa Zawrotny is here to interview Alesia in celebration of 200 episodes of Podcasting Unlocked, formerly Listeners to Leads. Lisa and Alesia reflect on Alesia’s journey into podcasting and starting a podcast agency, the importance of strategy, valuable insights on the challenges and lessons learned in the podcasting world, and more! This week, episode 200 of Podcasting Unlocked is about celebrating 200 episodes of Podcasting Unlocked! Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life...
2025-04-0337 min
The Craft of CustomLatest in Paul’s World: Work/life balance, a big move, and listener questions answered!We were long overdue for a proper catch-up with host and builder, Paul LaRoche! In this episode, Paul answers the many questions that have been on Emily’s mind as well as recently submitted listener questions. You’ll hear about current projects, Paul’s recent move, how he navigates the work/life balance, and more! In this episode of the Craft of Custom: How Paul balances work, travel, and takes time to relax without stressPaul’s recent move into his own LR3 Spec Home, what he changed, what he loves about it, an...
2025-04-0218 min
Small Business CasualEpisode #100(ish) Shiny Object? Or Solid Gold?Text Emily! Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMeHow do you know if something is just a shiny object and distraction or an idea worth pursuing? Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn. Representing three walks of my life, each of these guests have agreed to hop aboard onto MY shiny object train (or solid gold idea? TBD) and deliver an episode on dec...
2025-04-0147 min
The Craft of CustomSelecting the Perfect Plot for Your Custom HomeLocation, location, location. Where you build matters. In this episode, we break down what to consider when searching for the perfect plot to build your custom home. From lifestyle to commute to rules and regulations, we'll get you started on selecting just the right land for your next home. In this episode of the Craft of Custom: Which factors matter most in land selection and what makes a good lot? What legal factors need to be considered before purchasing the land? How can homeowners reduce the number of costly surprises? What to conside...
2025-03-2610 min
The Craft of CustomWhat's Your Home-Building Personality?Are you an Over-Planner, a Big-Picture Thinker, or a Hands-Off Dreamer? In this episode, we get into how your personality plays a role in the homebuilding process. What's your home building personality? Tune in to find out! We'll help you identify yours and lean into your strengths for an even more successful and collaborative build! In this episode of the Craft of Custom: What stresses custom homeowners out in the building process and what excites them most? Overplanners: How researching every detail can be a benefit to making decisions fasterBig-Picture Thinke...
2025-03-1909 min
Small Business CasualKeys to Being Conversational: without being unprofessional or unplannedText Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. In this episode, I’ll share why being conversational matters in your content and copy, we’ll tou...
2025-03-1819 min
The Craft of Custom7 Benefits to Building CustomBuilding a custom home vs. purchasing an existing one? What are the pros and cons of each option? In this episode of the Craft of Custom, we share the 7 benefits of building custom and top reasons to choose the perks of a custom build. We get into how building a custom home provides you with: A home designed for your lifestyle: Your home should fit your lifestyle, not the other way around. From layout to finishes, every detail is tailored to your needs, routines, and future plans/vision. Unmatched quality: With a custom build, you c...
2025-03-1216 min
The Craft of CustomSustainable Luxury: Going Green without Compromising on StyleThere’s an ever-increasing emphasis on sustainability in new construction. Does building green have to come at the expense of luxury and style? We don’t think so! In this episode, we’re busting misconceptions around what it means to “go green” and showing how Paul seamlessly brings elegance and sustainability together under one roof. In this episode of The Craft of Custom: Do you have to choose between luxury and sustainability? What are some of the most innovative materials being used in luxury home building? Successfully integrating solar panels (and more) with impeccable design Special...
2025-03-0510 min
Small Business CasualHow to Find Your Unique Brand VoiceText Emily! "Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice that's distinctly YOU. You...
2025-03-0435 min
The Craft of Custom6 Things to Remember When Planning for Your Custom BuildWorking with a thoughtful and intentional builder like Paul LaRoche at LR3 Development, LLC ensures you don’t miss a single important detail! In this episode, we get into some of the overlooked rooms, features, and elements that go into a custom home build and how to start dreaming of your unique needs and preferences. In this episode of The Craft of Custom: 6 Things to remember when designing a custom home Practical spaces that go a long way Timeless vs. trendy - which to put priority on? Windows and natural light can make the space! B...
2025-02-2615 min
The Craft of CustomLove it or Leave it? Paul's Take on 2025 Home TrendsTo follow the trend or not to follow the trend... that's the question! In this episode, we're going to get Owner and Builder Paul LaRoche's expert spin on which 2025 trends he loves and which he's ok to leave as just a "passing trend" when it comes to crafting modern, luxury, and custom homes. 2025 Home Trends in this episode of The Craft of Custom: Quiet cozy Sustainable materials and green building Biophilic design Maximalism vs. minimalism Integrated smart home systems Mixed metal finishes Bold color schemesMulti-functional spaces Art Deco Indoor pools and spasConnect Wit...
2025-02-1921 min
The Craft of CustomProject Spotlight: 2024 NH Home of the Year Remodel | Dublin, NHIn this episode, we’re shining a spotlight on a unique local project that won Paul and LR3 Development, LLC the New Hampshire Home Builder’s Association’s “2024 NH Home of the Year Remodel” award. Nestled on a quiet country lane in Dublin, New Hampshire, this property originally featured a turn-of-the-century bungalow and several outbuildings dating back to the 1800s. Period charm intact, the estate’s original footprint and shell were expanded to achieve a home that blends the homeowner’s distinct vision and whimsical personality with impeccable craftsmanship.Get all the behind-the-scenes of what went int...
2025-02-1212 min
Your Brand AmplifiedMastering Content Strategy with Emily Aborn: The Balance of Soil, Water, Sunshine, and WindEmily Aborn, a copywriter and podcaster, shares valuable insights into building a successful content marketing strategy. Her four-part content framework—soil, water, sunshine, and wind—focuses on balancing foundational content, educational material, personal stories, and promotional efforts. Emily emphasizes the importance of understanding both your brand and your audience to create content that resonates and drives results.
A key takeaway from Emily's journey is the shift from product features to emotional benefits in marketing. By framing messages around how products or services make customers feel, businesses can forge stronger emotional connections, ultimately leading to greater enga...
2025-02-1040 min
The Craft of CustomIt's All in the Details: Small but Mighty Custom Home FeaturesThe details matter. And for Paul LaRoche, owner of LR3 Development, LLC it’s ALL in the details! In this episode, we get into the features and details of custom homes that have the power to make every facet of life better. From simplifying and organizing to the latest tech, this episode is ALL about the details! Inside this episode of the Craft of Custom: Popular features that can help enhance daily life at home Unique features that increase comfort, luxury, and everyday elegance Smart home technology and how it can plays a role i...
2025-02-0510 min
The Craft of CustomPet-Friendly (read: pet-centric) Custom HomesCalling all animal lovers! This episode is for the furry friends we love sharing our spaces and lives with! You’ll gain inspiration, ideas, and learn what to consider when building a custom home that lives alongside you AND your pet, without disrupting the style and aesthetic. Inside this episode of the Craft of Custom: Specific features designed just for pets and what to consider in the home Examples of pet-centric features that Paul has implemented in client’s homes Getting creative and unique with pet-friendly features and functionality Materials designed for durability and easier mai...
2025-01-2910 min
The Craft of CustomGet to Know Paul, Owner of LR3 with cohosts Emily & LindseyIn this episode of the Craft of Custom, Paul LaRoche and cohost Emily Aborn are joined by friend, and behind-the-scenes tech wizard, Lindsey Masterson of Cheetah Design Studio. A little roasting, a lot of getting to know Paul and the passion he brings to his craft and clients, and even MORE fun! Inside this episode of the Craft of Custom: When Paul decided to become a builder What Paul Googles for fun Odd requests made by homeowners The beans spilled about embarrassing bloopers and blundersNever before shared facts And more! Connect with LR3 Deve...
2025-01-2217 min
The Craft of CustomHow to Choose Kitchen CountertopsWhen it comes to custom home building, every detail matters. And when it comes to kitchen countertops, there are tons of small details that bring together a beautiful and functional big picture. This episode helps you make sense of the noise in choosing kitchen countertops that are the right fit for your unique lifestyle needs. Inside this episode of the Craft of Custom: What do you need to consider as far as functionality, durability, and aesthetics in choosing kitchen countertops? Which materials are best for handling the heat? How does the...
2025-01-1513 min
The Craft of CustomHow to Plan for Your Custom BuildWe've got more questions about the custom build process! Is it ever too early to start planning? What can you expect financially when building a custom home? How does LR3 choose the right team for the job and ensure quality and craftsmanship? Of course, who better to answer than Paul, the Owner and Builder at LR3. Join us for another FAQ that will answer these questions, and more! Inside this episode of the Craft of Custom: How do you ensure quality in every aspect of the home build? How Pau...
2025-01-0813 min
Powerful Women Rising - A Business Podcast for Female EntrepreneursRe-Evaluating Your Networking Strategy for the New YearSend us a textDid you get everything you wanted and needed out of your networking efforts last year?You probably know how important it is to set SMART goals, evaluate your results and decide what you want to start, stop or keep as you move forward in business. But how often do you do these thing with regards to your networking strategy?In this episode, we’ll explore the importance of evaluating your networking efforts, and why it's essential to look beyond the referrals you got and the money you made.
2025-01-0625 min
The Craft of CustomBehind the Scenes with an LR3 ClientWant to hear and feel what it's really like to work with LR3? We wanted to give you a firsthand account of what it looks like when LR3 brings your bespoke vision of home to life. So, we thought, why not give you a peek behind the scenes!? Joining Paul and Emily behind the mic is a recent LR3 client who’s gone through the experience of working with us for a custom build! Tune in as Jane shares why she chose LR3, how the experience went, and everything you need to know befor...
2025-01-0118 min
The Craft of CustomQuestions About Custom Home-Building? Paul Has Answers!Our clients ask us a lot of questions during the design-build process. Making the decision to build a custom home is an important one. With a lot of moving parts and pieces and a specific process for the utmost craftsmanship -there's a lot to know! This episode will help you navigate the many questions as you make your decision. In this episode, we're tackling some of our most frequently asked client questions as Paul, Owner and Builder at LR3 Development weighs in! Inside this episode of the Craft of...
2024-12-2513 min
The Craft of CustomThe Simplest Way to Design a Custom HomeHave you ever wondered how on earth someone begins designing their dream home? How does the builder pull out a homeowner’s distinct vision of home and bring it into reality? What will they need for functionality? What little special features exude luxury and comfort? What will look good? In this episode, we hear from Paul LaRoche, Owner and Builder at LR3 as he shares the simplest way to begin designing your custom home! Inside this episode of The Craft of Custom: How Paul begins f...
2024-12-1814 min
Web Design Business with Josh Hall353 - Personalized Copy = More Web Design Sales with Emily AbornCopy, written by a human, with its flaws, oddities, and personally lived experience beats out corporate, stale, or AI-generated content every time.From home pages to service pages, to lead generators, blog posts, email sequences, and sales posts…the more personal and genuine you come across, the more it’ll stand out in today’s AI slop world.To help us get practical and tactical with writing personalized copy that sells more websites, I’m excited to bring on copywriter, podcaster, and speaker Emily Aborn who works with web and graphic designers to help them create...
2024-11-181h 03
The Craft of CustomIntroducing The Craft of Custom Podcast!Welcome to the Craft of Custom where we’re sharing the art and science of building custom dream homes. Join us each week as New Hampshire Builder and Owner of LR3 Development, Paul LaRoche shares behind-the-scenes insights, do’s, and don’ts, as he brings unique visions of home to life. Get In Touch: LR3 WebsiteFollow LR3 on Instagram Find us on FacebookAbout the Host, Paul LaRoche - Owner of LR3 Development, LLCEach and every homeowner who has had the privilege of working with Paul is treated...
2024-11-1504 min
The Write Mindset with T.C. BurrChange your mind. Write your book.Yet 20 - Learn as you go - an update on my writing journeyJoin me on this special, unedited episode of the podcast as I dive deep into my personal journey of writing my first novel.
In this stripped-down and inspiring update, I share how I overcame the fear and obstacles that threatened to derail my dream of becoming an author.
Celebrate with me as I recount the exhilarating moment of completing my first draft and discuss the crucial role of creating an outline—whether it's done before you write or applied retroactively.
...
2024-06-0313 min
The Podcast On PodcastingEp405: Deliver Clear Podcast Content With This One Trick - Emily AbornIn this episode, expert copywriter Emily Aborn joins us to discuss why copywriting is critical for your website, podcast content, or social media posts as an entrepreneur and how to do it effectively. Emily also shares her journey of having two podcasts and the steps beginners like you should take to succeed. Tune in! WHAT TO LISTEN FOR What it's like to run 2 businesses and podcasts simultaneously An effective tactic to promote your show and boost reviews Copywriting lessons for optimizing words on your website Reasons why...
2023-11-0648 min
The Sassy Strategist: Build a Profitable Business and a Lifestyle You LoveUnlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily AbornUnlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily Aborn In this episode of the Sassy Strategist podcast, host Kim Dawson swaps roles with her friend and fellow podcaster, Emily Aborn, who hosts two podcasts - She Built This and Content with Character. Emily interviews Kim about her personal journey, which starts with her first business at the age of seven, and how it led her to where she is today. Kim shares some fun facts about herself and reveals how her curiosity, honesty, and passion for h...
2023-11-0245 min
She Built This®Making More Money by Healing Your Mindset with Angela HendersonThis month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back.
We get into:
Angela's entrepreneurial journey and how she got started
Why business owners struggle to bring in sales and increase your pay
Angela's advice to stop holding yourself back
How layering your marketing is the key to growth
And more!
Links Mentioned:
Karen Kenney's Hypnosis Audios: SHOP
About the Guest: Angela Henderson
Angela Hende...
2023-10-1843 minShe Built This®THE Podcaster on Podcasting with Adam AdamsI believe podcasts have the power to change lives.
Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship. ...
2023-09-0646 min
Small Business CasualHow to Get Other People to Talk About YOU!Text Emily! We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU! If you’re a regular listener, you know that I regularly read listener reviews here on the show. I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn't because I think I’m so wildly amazing podcaster with the best podcast out there on content creation, and not so...
2023-09-0534 min
Rebelpreneur RadioEmily Aborn: How to Create Marketing Curiosity that Drives ConversionsEmily Aborn is a Content Copywriter, Podcaster, and Founder of She Built This, a community for women entrepreneurs. She lives in Temple, NH with her husband, Jason, and their ten-year-old snuggle-loving dog, Clyde. She enjoys hiking, reading, being a Jeopardy contestant from her couch, and writing. Learn more at: https://EmilyAborn.com
2023-08-1529 min
Small Business CasualWhich Social Media Platform is Right For Your Business?Text Emily! My relationship status with social media is "complicated". I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too. In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking point that led me to record this episode, plus the full circle moment that kept me going. I also share thoughts from fellow en...
2023-07-2553 minShe Built This®Is $100K All it’s Cracked Up to Be? Setting realistic money goals, with Sarah YoungDo you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered?
Do you know how much your business needs to cover its expenses?
Do you even know what your business expenses are?
We don’t always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses.
Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THINK...
2023-06-2846 minShe Built This®How to Clearly Express Your Thoughts: Three Ways to Apply the Power of ThreeToday's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others.
My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants.
The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" and it uses the power of th...
2023-05-3122 minSmall Business CasualWelcome to Content with CharacterText Emily! Welcome to the Content with Character podcast with me, your host, Emily Aborn! This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show. I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me. After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid.In...
2023-04-2510 minShe Built This®5 Questions to Make Them Want MORE!How do we create sparks of interest in our marketing and invoke curiosity through our content?
How do we get our readers and listeners to want MORE?
In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it.
You want potential clients and customers to land on your website and be intrigued enough to take action.
You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear yo...
2023-03-2229 minShe Built This®Podcasting (and guesting) as a Growth Tool for Your Business with Doug SandlerDoug Sandler is an entrepreneur and podcast industry leader. His Nice Guys podcast, with over 1,300 episodes has been downloaded 3.5 million times, in more than 175 countries.
In this episode, Doug shares keys to being a great podcaster (and guest) and how to use podcasting to grow and evolve your business.
We get into:
How Doug started his podcast
What he sees podcasters and guests doing that makes him cringe
What you need to consider before starting a podcast of your own
How to be a great guest
How to use podcasting as a business development tool...
2022-12-0744 minShe Built This®The Mindset You Need to Launch and Scale with Tasha BoothThe word "launch" means a lot of different things to a lot of different people.
There are all sorts of ways to launch, different sizes of launches, and you could be launching just about anything.
You and I have probably launched lots of things:
> Your business
> A new product or service in your business
> An event
> A workshop
> A collaboration
> A course
> A podcast
> A membership
The list goes on. I won’t.
Launching involves more th...
2022-09-1439 min
The MVP Cast How to Become MORE!“She Built This!” Ladies are you Paving your Way to Business? Content Writer, Podcaster, and Blogger Emily Aborn Empowers Women to Dominate their Business!On this week's episode Emily Aborn joins us to talk about “Content Writing”. Every entrepreneur has their skill and craft. Writing content on a regular basis should be left up to the pros! Emily shares, "I'm a Content Writer and the Owner/Founder of “She Built This” - an entrepreneurship community for women. I like to say I help pull ideas out of brains and get them onto the page by creating compelling content and copy." Emily is an advocate for empowering women in business and hosts events around women in power! Listen to the full episode by clicking the link...
2022-06-2242 min
Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven EntrepreneursPodcasting Lessons Learned with Emily AbornHave you ever wondered what it would be like to interview someone who’s been in podcasting for a really long time? Today is your chance to hear all the answers to someone who’s been doing this a while, learn from their mistakes, and know what they wish they’d known when they started. This week, episode 40 of Listeners to Leads is about lessons in podcasting that Emily Aborn has learned throughout her years as a podcaster! In this episode of Listeners to Leads, Emily Aborn is sharing the importance of understanding your podcast plan and actiona...
2022-03-1731 minShe Built This®Networking the Way to Your Dreams with Julie Brown of the This Works PodcastYou're probably familiar with the phrase, "It's not what you know, it's who you know." My guest today, Julie Brown, shares just how true this common idiom really is!
85% of companies know that building relationships affects their bottom line and the success and profitability of their company, but only 26% have an actual strategy for building and maintaining relationships.
We're not taught relationship-building and networking in school (at least, not on purpose). Julie Brown fell into the art and science of networking and training others to do it better, by realizing how important it was for th...
2022-01-1251 minShe Built This®Simplicity is Bliss with Shannon BakerIn today's episode, you will hear about my recent BIG decision around reducing confusion and streamlining. I share how focusing on the bigger mission and the WHY helped me to move forward on my path.
I'm bringing my friend, Shannon Baker, back to the She Built This podcast to kick off this month of PRODUCTIVITY with PEACE as we talk about simplifying and what niching down and focusing on what matters most can do for you and your business.
Shannon shares:
How the events of the past 24 months have caused her to really look at...
2021-11-0340 min
The Empowering Process Podcast With Gail KraftAchievement Is Not Worthiness with Guest Emily Aborn founder of She Built ThisEpisode 16
What you do is not who you are. Your career, your relationships, your family do not define the essence of you.
Jobs come and go, people are in your life for a season. and your evolution and change is key to navigating these changes.
Emily discusses making choices because it was easier and what she knew. After a loss of a friend she began to ask herself the hard questions, what would make her happy. And so, she changed careers.
Why making choices for others never makes you happy
Making a...
2021-05-1836 minShe Built This®Perfecting the Podcast Pitch with Angie TruebloodHow can being on podcasts help your business? How do you GET on the podcasts that you want? Join me in a conversation with Angie Trueblood, host of the Go Pitch Yourself Podcast as she shares her tried and true tips on getting onto the podcasts that help to leverage your business, and connect you to new clients.
Looking for MORE great tips from Angie? Download her Roadmap to Podcast Pitching Success for and get:
6 Steps to Podcasting Pitching Success
5 Mistakes to Avoid When Pitching Yourself for Podcast Interviews
Weekly behind-the-scenes peeks and strategic insights gained from...
2020-07-2936 min