Shows
Small Business CasualWeekly Love Note from Emily! (like a voice memo, only better)Text Emily! Just like I'm always encouraging YOU to do, I'm experimenting here on Small Business Casual!For the month of February, each Friday I'm going to give a little love note, an extra helping, a brief, to-the-point weekly episode where I'll share something along the lines of: A lesson learned or challenge faced and the outcome A cool new tool or resourceA podcast episode I loved, was featured on, or just sparked my curiousityA fun word device, language tool, or quick copy tip A book to readAnd MORE! It might flop. It migh...
2026-02-1309 min
The Craft of CustomHow Much House Do You Need? Breaking down the real numbers of square footageWe all know by now that bigger isn’t always better… but when it comes to building from the ground up, how do you determine the square footage sweet spot? In this episode, we break down the truth of square footage and show you the real numbers behind the decisions to go big or go home (good news: you can do both!). Let's talk square footage! Inside the episode, you'll learn: What’s the ideal range for square footage for most families that LR3 works with? How Paul helps clients determine what they actually need What’...
2026-02-1110 min
Small Business CasualAn Extra Helping: Resources & Updates from EmilyText Emily! I'm breaking all the cardinal rules of podcasting and marketing in this one and giving you a grab bag of things that've been on my heart and mind as many of us face what to say, how to help, and what our role is in the world right now. In the episode: 3 Resources I've found helpful in navigating the current news climateMy new PodMatch network member status and what that means for YOU 3 Local events you're invited to join me forOodles of gratitude for YOU And more! Resources & Links...
2026-02-0617 min
The Craft of CustomThe ONE Question to Ask Your Builder Before Breaking GroundJust like every home build client is unique, every builder is too! In this episode, we get into some of the special touches that set LR3 apart as a luxury home builder in the Monadnock Region. From non-negotiables to balancing signature style with individual visions, this episode guides you in what makes LR3’s process distinct, and how to choose the right home builder for you! In the episode: How a builder’s aesthetic can influence your decision Design principles and values that should be non-negotiables for your custom build How to ensure your builder b...
2026-01-2811 min
The Craft of CustomThe Psychology of Space & Color: How design impacts the way you liveDesign isn't just aesthetic; it also impacts behavior. Good design has to align with functionality needs and work seamlessly for everyday life. In this episode, Paul explores how the spaces we create shape our daily patterns, from room flow that encourages family connection to ceiling heights that influence how energized or calm we feel. This conversation covers activity zones, the psychology of open versus closed floor plans, strategic natural light placement, and how to design for your actual personality (yes, introverts and extroverts need different things). If you've ever wondered why some homes just feel better, this episode has...
2025-12-2414 min
The Craft of CustomPrimary Residences vs. Second Home: Considerations for each type of buildPrimary residence or vacation getaway? The answer changes everything about how you build. In this episode, Paul walks through the key considerations that separate vacation/second home design from everyday living. Inside the Episode: Differences when considering a primary home vs. a second homeFeatures for vacation homes, primary homes, and future forever homes Maintenance considerations for secondary residences Designing with rental income in mind Storage needs for vacation vs. primary homes And more! Connect with LR3 DevelopmentEmail: paul@lr3development.comPhone: 603.320.0337Instag...
2025-12-1010 min
The Craft of CustomKeys to a Seamless Build with LR3 Client, Nathan KonoWhat are the keys to a beyond successful new build? Because you’ve heard plenty of our thoughts… we wanted to offer a fresh perspective on the matter!So, we brought in special guest, Nathan Kono, to share a peek behind-the-scenes as an LR3 client as his recent home build went seamlessly from concept to completion. Inside the episode: What made Nathan and his wife, Jackie, decide to build vs. purchase an existing home? How did they discover Paul, and what was the deciding factor for choosing LR3? The process of communicating a big vision C...
2025-11-1218 min
The Craft of CustomRenovation vs. New Build: Which is right for you?While LR3 doesn't focus on remodels and renovations, there are instances where they accommodate these projects. In this episode, we get into what type of home remodels make a good fit for our team and how Paul helps homeowners decide between renovating or starting fresh. In the episode, you'll learn: When it's time to renovate and when to start fresh A renovation challenge people underestimate The difference in cost when considering renovating vs. new build The impacts of resale in making your decision Advantages of building over renovating When renovating might be the better choice A...
2025-10-2906 min
The Craft of CustomFrom the Jobsite: Lessons & InsightsAfter years of experience in the world of home building, Paul’s seen A LOT. In this episode, we get his insights and lessons learned from job-site challenges and successes. In the episode: Unexpected problems with innovative solutions An on-site decision that changed the final outcome for the better Seemingly unplanned occurrences that come up consistently for clients (perhaps not so unplanned after all) How Paul decides whether or not to stick with the plan or pivot when a challenge arisesAnd how he turned a seemingly unfortunate situation into an even better design! Connect with LR3...
2025-10-2210 min
The Craft of CustomThe Power of a Good Builder-Client RelationshipOne thing LR3 has done consistently well, beyond just building custom homes, is building strong relationships. In this episode, we get into the power and importance of a good builder-client relationship and how Paul LaRoche works to strengthen these relationships, right from the start. In the episode: The role of communication in a smooth project How Paul handles situations where clients don't trust the process A small thing that makes a big difference How Paul and his team encourage transparency and opennessThe best client compliment And more! Connect with LR3 DevelopmentEmail...
2025-10-1511 min
The Craft of CustomThe Builder’s Rolodex: Local collaborators with a unified visionIt takes a unified team of skilled individuals to bring together the vision for our LR3 custom home clients. To provide impeccable quality, excellent customer service, and a stunning result, Paul doesn’t leave it to chance! He hand-selects the best and brightest of local contractors for each and every detail of the build. This episode gives you a peek behind the scenes as to how Paul chooses and vets his local tradespeople, and the factors he considers at every step. Inside the episode: What types of subcontractors make up a builder’s “Rolod...
2025-10-0809 min
The Craft of CustomGuest-Friendly Spaces: customized for entertainingIf you’re the hostess with the mostess or love having everyone home for the holidays, this episode is for you! We get into guest-ready features and must-haves, customized for everyone’s comfort, both inside and outside the home. Inside the episode: How your social calendar informs the custom build The features not to overlook for large gatherings and entertaining Paul’s must-have and favorite kitchen features for the avid foodies What “entertainment-friendly” looks like inside and out Considering flow between dining, cooking, and lounging areas Carving out cozy spaces for conversation and connection And more! Con...
2025-10-0111 min
Small Business CasualDoes Your Business Need a Rebrand? With special guest, Lindsay DreyerText Emily! Almost every business owner finds themselves asking the question at one point or another, "Does my business need a rebrand?"How do you know when it's time to fully overhaul your brand and when it's time for a simpler refresh? I'm joined by my fellow cozy small business owner friend, Lindsay Dreyer of City Chic Real Estate (rebranding to REVERIE in October 2025), to help you answer these very questions and more about the rebranding process. In the episode, we share personal stories, lessons learned, the emotional ups and downs of evolving a...
2025-09-3042 min
The Craft of CustomCustom, multi-generational features: Home for the whole family!Sometimes "home sweet home" means more than one generation living under the same roof. From kiddos to aging parents, this episode walks you through the custom features to consider when creating a space everyone can enjoy for years to come. Inside the episode: How does the need for "multi-generational" spaces impact modern building? What are the different ages and stages a home can be customized to accommodate? What are the biggest design challenges (and solutions) for various ages Special, requested features -including private and gathering spacesAccessibility factors to consider And more! Connect with LR3 Develop...
2025-09-1708 min
The Craft of CustomWhere Do You Put it All!? Storage solutions for a sense of calmEveryone’s idea of the perfect storage and organization system looks a little different. One thing we can almost all agree on is that we don’t want a home full of clutter. Custom storage solutions bring a sense of calm throughout the home with a balance of function and aesthetics. In this episode, we get into custom storage options from closets to pantries to garages, so everything has a place and everything's in it. For peace that’s visible.Inside the episode: When to consider storage needs during the home build process T...
2025-09-0309 min
Small Business CasualBecome Their FAVORITE Podcast Guest (LIVE Workshop Re-Air)Text Emily! Listen, enjoy, and walk away feeling empowered and ready to become their FAVORITE podcast guest. Join myself, Barb Davids, and Ande Lyons in this LIVE re-aired workshop as we dish out insider secrets and goodies to help you UP your guesting game!The conversation includes: How to ruin a good pitch FAST by making a crucial mistakeHow to set yourself apart even in a noisy industry Tips for standing out with your pitches How to prep for your interviews Where to find podcasters to pitchRemembering your worth and value...
2025-08-291h 01
The Craft of CustomEverything Exteriors: paint, materials, and more!Got questions about exteriors? Shades of paint, tying in nature, and which materials you can trust to go the distance, this episode is a deep dive into exterior options for your home. Paul sheds light on the difference between various exterior materials, common options for his custom home clients, and what to avoid for an exterior that stands out. How Paul helps homeowners decide between materials Factors to consider when choosing an exterior material, from investment to maintenance to aesthetics All about ICONHow climate impacts the materials and ways to make the exterior more durable How to ch...
2025-08-2011 min
Small Business CasualYour Guest Prep Talk (Tips for Podcasters & Speakers)Text Emily! I've seen far too many podcast guests and speakers who are just winging it... Underplaying the gift and opportunity of being a guest, their lack of preparation translates into less impact and being just a tad uh, underwhelming. In this episode, I'm going to give you some KEYS to being an outstanding podcast guest or speaker, what you need before getting started, and what you can safely forget about! Your guest prep talk includes: The power and potential of guesting and speaking opportunities Who podcast guesting and speaking makes...
2025-08-1237 min
The Craft of CustomThe Business of the Build: an entrepreneurial chat with Paul LaRocheBack in June, Paul hosted his third annual staff and family appreciation BBQ. In this episode, Emily’s got questions about why it’s so meaningful for Paul to show gratitude to those who are building this business alongside him. You’ll learn more about the business of building, get to know Paul as an entrepreneur, and learn about how his vision has evolved as we get into: Taking time to celebrate the milestones and progress as a business owner Supporting team members through challenges and personal struggles What’s changed the most since he startedHow Paul defines...
2025-08-0615 min
Small Business CasualThe REAL Numbers of Podcasting: Time, Money, Energy, PossibilityText Emily! Looking to be a guest on more podcasts? Want to improve your guesting/hosting skills and be a better collaborator? This month, we're breaking down the numbers to help you become even BETTER and know how to spend your time, money, and energy for maximum possibility. Business is a balance of profit and soul and podcasting is a blend of art (heart) and science. Knowing the truth of the numbers can help you grow in confidence and become even better at your craft. In this episode, I walk...
2025-08-0538 min
The Craft of CustomRoofs, Gables, and Gutters Made SimpleA well-designed roofline and intentional materials do more than keep the rain out, they play a huge role in the look and feel of your home. In this episode, we’re unpacking how roof structure, gables, and even gutters all contribute to aesthetics, performance, and long-term protection.Listen in to learn: Decisions to make around roofing materials, slopes, gutters, and more A breakdown of the different material costs, as well as durability factors to consider Everything you wanted to know about gutters, made simple and fun! Roof features and solar panels, and what to conside...
2025-07-2312 min
The Craft of CustomWhat Happens Before the “Action” HappensWhen clients first begin the homebuilding process with LR3, the beginning is exciting! Dreaming, designing, and decision-making. After the plan is finalized and in place, there's what seems to be a lull in the action before the building process begins. But what's really happening is far from a lull! In this episode, we get into the behind-the-scenes action taking place before the visible action takes place. The LR3 team seamlessly handles all the details, scheduling, and tasks that need to take place before breaking ground. Connect with LR3 Development...
2025-07-0909 min
The Craft of CustomCustom Outdoor Living SpacesSummer is officially HERE in New England! It's time to get outside and enjoy those bonus outdoor living spaces. Patios, firepits, outdoor kitchens, pools, and more. In this episode, we talk about the custom outdoor living spaces that make life so much better. In this episode: When in the home building process to consider your outdoor living spaces Options homeowners have for features and outdoor materials Popular New England requests for outdoor spaces Designing for outdoor living spaces, you can enjoy in all four seasons Must-have outdoor features Ensuring privacy and comfort when spen...
2025-06-2511 min
The Craft of CustomFrom the Ground Up: Window InsightsWindows are the… well, windows to the home! They bring in light, connect us to the outdoors, shape the style of every space, and even impact comfort and efficiency. In this episode, we’re opening up the world of windows and going beyond just the view! One of the most important design decisions you’ll make in your custom home, we dive into: window styles, placement, materials, and tips to help you maximize both beauty and function.Inside the episode: Why windows are so important How to begin choosing windows for your custom home Different...
2025-05-2808 min
The Craft of CustomFrom the Ground Up: It's Electric!Yes, we had to resist the urge to sing "Electric Boogie" in this episode. Consider yourself spared. Electricity plays a part in almost every aspect of your day. In this episode, we talk about the importance of all things electric and what to consider to make yours flow easily for your lifestyle in a custom home build.Inside this electrifying episode: The stage electrical planning takes place, and what to consider when Every detail matters, from switches to outlets to layers of lighting How to consider the future when mapping out the home...
2025-05-2111 min
The Craft of CustomFrom the Ground Up: Framing & InsulationIf walls could talk... They'd tell you the story of framing, insulation, and sheetrock that goes into a custom-built home. They'd share how when you work with LR3 Development, LLC, you get nothing but the best when it comes to quality and attention to detail throughout each important layer. In this episode, we get into the many things to consider when it comes to the walls of the home. Inside the episode: What happens during the framing stage of a build, what gets decided at this stage, and what's set in stoneImportant thi...
2025-05-1413 min
The Craft of CustomInside the Home Building Process from A-ZWhat does the custom home-building process really look like? From plans to perfection, we get into the process from start to finish in this episode. You’ll see behind the scenes and learn what happens in those initial meetings, when the plans get finalized, and of course, when it’s ready to move in and make the home your own. In this episode of The Craft of Custom, we’ll answer: What happens first in the custom home build process? When do plans get sketched out and what key decisions need to be made first? Wha...
2025-04-0912 min
The Craft of CustomLatest in Paul’s World: Work/life balance, a big move, and listener questions answered!We were long overdue for a proper catch-up with host and builder, Paul LaRoche! In this episode, Paul answers the many questions that have been on Emily’s mind as well as recently submitted listener questions. You’ll hear about current projects, Paul’s recent move, how he navigates the work/life balance, and more! In this episode of the Craft of Custom: How Paul balances work, travel, and takes time to relax without stressPaul’s recent move into his own LR3 Spec Home, what he changed, what he loves about it, an...
2025-04-0218 min
Small Business CasualEpisode #100(ish) Shiny Object? Or Solid Gold?Text Emily! Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMeHow do you know if something is just a shiny object and distraction or an idea worth pursuing? Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn. Representing three walks of my life, each of these guests have agreed to hop aboard onto MY shiny object train (or solid gold idea? TBD) and deliver an episode on dec...
2025-04-0147 min
The Craft of CustomSelecting the Perfect Plot for Your Custom HomeLocation, location, location. Where you build matters. In this episode, we break down what to consider when searching for the perfect plot to build your custom home. From lifestyle to commute to rules and regulations, we'll get you started on selecting just the right land for your next home. In this episode of the Craft of Custom: Which factors matter most in land selection and what makes a good lot? What legal factors need to be considered before purchasing the land? How can homeowners reduce the number of costly surprises? What to conside...
2025-03-2610 min
The Craft of CustomWhat's Your Home-Building Personality?Are you an Over-Planner, a Big-Picture Thinker, or a Hands-Off Dreamer? In this episode, we get into how your personality plays a role in the homebuilding process. What's your home building personality? Tune in to find out! We'll help you identify yours and lean into your strengths for an even more successful and collaborative build! In this episode of the Craft of Custom: What stresses custom homeowners out in the building process and what excites them most? Overplanners: How researching every detail can be a benefit to making decisions fasterBig-Picture Thinke...
2025-03-1909 min
The Craft of CustomGet to Know Paul, Owner of LR3 with cohosts Emily & LindseyIn this episode of the Craft of Custom, Paul LaRoche and cohost Emily Aborn are joined by friend, and behind-the-scenes tech wizard, Lindsey Masterson of Cheetah Design Studio. A little roasting, a lot of getting to know Paul and the passion he brings to his craft and clients, and even MORE fun! Inside this episode of the Craft of Custom: When Paul decided to become a builder What Paul Googles for fun Odd requests made by homeowners The beans spilled about embarrassing bloopers and blundersNever before shared facts And more! Connect with LR3 Deve...
2025-01-2217 min
The Craft of CustomBehind the Scenes with an LR3 ClientWant to hear and feel what it's really like to work with LR3? We wanted to give you a firsthand account of what it looks like when LR3 brings your bespoke vision of home to life. So, we thought, why not give you a peek behind the scenes!? Joining Paul and Emily behind the mic is a recent LR3 client who’s gone through the experience of working with us for a custom build! Tune in as Jane shares why she chose LR3, how the experience went, and everything you need to know befor...
2025-01-0118 min
Small Business CasualAdventures in Podcast Hosting (your frequently asked questions, answered!)Text Emily! Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more! Inside the episode: Should you start a podcast? Is the podcast market too saturated to fit yours? A few reasons to start your podcast How much time does it take to host a podcast and what kind of consistency should you maintain? Ideas for formatting your show, planni...
2024-09-1029 min
Small Business CasualUnhack Your Marketing & Content CreationText Emily! Leave A Voicemail!Let's Un-hack that! Bio hacks, life hacks, business hacks... Everyone's always talking about the latest shortcuts and secret sauces! I find many of them to be a little rigid and confining, rather than freeing. A little black-and-white with no room for adaptability and tailoring. Life is less fun when you're walking around trying to "hack" everything in sight. So, I thought today we'd have some fun UNHACKING our content creation and marketing with some things I've implemented over the past couple of years that...
2024-07-3034 min
She Built This®Has "Authenticity" Lost its Meaning? with Melissa SnowAuthenticity used to be my favorite word...
I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue.
I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners.
In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin these words for you!
In this epis...
2024-07-1035 minShe Built This®Is Your Opinion REALLY that Unpopular? Debunking online business with Jessica LackeyNo, we're not just sharing a bunch of unpopular opinions in this She Built This episode...
We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet.
I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more.
What's inside the episode:
Inbound vs. outbound
Marketing vs. relationship-building (how even THAT sounds sleazy!)
Scal...
2024-06-1241 min
Small Business CasualSetting Time Boundaries for Your Business and LifeText Emily! Leave a Voicemail for Emily Not your average time management and productivity podcast! It's about time we talk about time here on Content with Character. I'm sharing about a recent time experiment I conducted and how it helped me in setting time boundaries that work for my business and my life! You'll walk away with consideration and helpful tips in setting time boundaries that work for YOU - no matter what you’re here to accomplish and enjoy in this lifetime. In this episode: Why...
2024-06-1143 min
Small Business CasualRepetition vs. Cohesion: Why I want you repeating yourself MORE!Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?"If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you! ...
2024-05-0724 min
Small Business CasualRepurposing Written Content: The life-changing magic of repurposing emails, blogs, and social contentText Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enj...
2024-04-3038 minShe Built This®That Smells Like a Story! With Helida Dodd of Marbella PerfumesToday’s episode is a bit of a different one!
It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us.
Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.
We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-b...
2024-04-1729 min
Small Business CasualYour Business Called! It told me to pass along this messageText Emily! This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode. There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself! Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity, and excitement!I provide you with: Benefits of exploring m...
2024-03-0543 min
Small Business CasualPain, Problem, Solution: What are they feeling?Text Emily! What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you c...
2024-02-2029 minShe Built This®Love Languages to Simplify Our Business Decisions with Lisa ZawrotnyLeaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself.
You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working with clients, and overall in your business as you help others feel seen.
In today's conversation, my guest Lisa Zawrotny and I get into:
What the five love languages are
How we can use the love languages in...
2024-02-1447 min
Small Business CasualGet Picky About Your Collaborations in BusinessText Emily! Remember group projects? Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? Collaborations are the group projects of the business world! And I’d ventu...
2024-02-1332 min
Small Business CasualThe Four Agreements of CollaborationText Emily! You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz)In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners. The Four Agreements is a book/phi...
2024-02-0629 min
Small Business CasualBusiness Climate Control: Setting the Temp, Tempo, and DurationText Emily! Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? We choose the temperature, pick the tempo, and choose our duration. You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! In this episode, we'll take it from analogy to real...
2024-01-3034 min
Small Business CasualWhat's Your Marketing Love Language?Text Emily! When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, and how we all fit together as a big picture. One of the books that caught my fancy was The Five Love Languages by Gary Chapman. In this episode, I’...
2024-01-0934 min
Small Business CasualDiscover Your Content Creator ArchetypeText Emily! An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you connecting with your ideal clients and sharing your message. In this Content with Character episode, we’ll cover nine content creator archetypes so you c...
2024-01-0248 min
Small Business Casual2024 Content Predictions: Planning for Your BEST Marketing in the New Year!Text Emily! Ever wish you could have a crystal ball for your life or business? I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we can still guess, predict, hope, and then plan to do our very best no matter what comes our way. Today we’re going to have some fun...
2023-12-1927 min
Small Business CasualWhat Season of Business Are You In?Text Emily! Winter, Spring, Summer, and Fall… all you have to do is call and I’ll be there. James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses. In this episode, we’re going to talk about the four seasons of business, and help you determine which one you’re in plus what actions to take no matter what the temperature is right now! In this episode on the seasons of business: Business cycle...
2023-12-0533 min
Small Business CasualSetting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and MarketingText Emily! I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business. I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way. Instead, it takes lots of consistent hard work, daily time, effort, attention, and making sure I’m laser-focused on which direction I want to be going in and what I want for my life and...
2023-11-2834 minShe Built This®Are You ”One of the Guys”? With Emily NicholsThe words we use shape our every day, our environment, the people around us, and our world.
Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together?
In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include.
In...
2023-11-1540 min
Small Business CasualGive Me a Break! What to Consider Before You Start Planning for 2024Text Emily! Personally, I'm craving some sort of in-between zone right now. A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there. In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is… a pause between reflecting and planning. Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning t...
2023-11-1432 min
Small Business CasualFour Hidden Benefits of Creating ContentText Emily! Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world. In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do! Discover how your content gives back to those experiencing it and to you in this episode.
2023-11-0727 min
Small Business CasualSpeaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱Text Emily! For up to 75% of the population, public speaking is their greatest fear. For some, it's even more scary than death itself! Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tips on how to get started with more confidence, why to consider it as a tool for your business visibility, how to find the ever-elusive speaking opportunities, and more! In the episode:
2023-10-3146 minShe Built This®Making More Money by Healing Your Mindset with Angela HendersonThis month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back.
We get into:
Angela's entrepreneurial journey and how she got started
Why business owners struggle to bring in sales and increase your pay
Angela's advice to stop holding yourself back
How layering your marketing is the key to growth
And more!
Links Mentioned:
Karen Kenney's Hypnosis Audios: SHOP
About the Guest: Angela Henderson
Angela Hende...
2023-10-1843 min
Small Business CasualTaking InventoryText Emily! My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing. From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success. The way to start achieving that, I believe, is to let go of all the things that are getting in the way. Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for m...
2023-09-2640 minShe Built This®The Tables Have Turned... Emily’s takes the Hot Seat with guest host Kim DawsonIn this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast.
Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille.
Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her po...
2023-09-2053 minShe Built This®THE Podcaster on Podcasting with Adam AdamsI believe podcasts have the power to change lives.
Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship. ...
2023-09-0646 min
Small Business CasualHow to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)Text Emily! What’s the difference between talking about yourself and bragging about yourself? Does everyone feel awkward in networking situations or is that just me? When you’re on a podcast or introducing yourself from the stage, how do you avoid getting into entire life story territory but still make sure to include all the highlights? You’re going to want to listen to this episode because I'm getting into how to about talk about ourselves verbally. You can take these ideas and apply them to podcast interviews, speaking opportunities, networkin...
2023-08-2945 minShe Built This®Five Half-Truths Keeping You From Living a Full Life with Terri TrespicioYou don't need a stamp of approval, talent, passion, confidence, or even motivation to get going...
You don't need to have it all figured out or even have the slightest clue about what you're creating yet.
Creating more fulfillment, and meaning, and going after what you want starts NOW!
If you feel like there’s something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillment starting today.
In this interv...
2023-08-2346 minShe Built This®Writing Pitches to Publications with Amber PettyHave you ever considered pitching your stories to publications?
Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid!
In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more!
Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE.
What propelled Amber...
2023-08-0935 minSmall Business CasualIs Cutting Corners Costing You!?Text Emily! This episode comes to you from the trenches of a recent business debacle that's been building for five years now. It will help you look at where you might need to move FAST and take some inspired action in your life and business and where you might need to take a pause, move with more intention, and ask the right questions before getting started. In this episode: Announcing the review winner! Congrats to ShopGirl74A story about my recent MailShrimp disaster and how it all goes back to a domain deb...
2023-08-0837 minSmall Business CasualThree Reasons Your Social Media Might Not Be "Working" (and what to do about it!)Text Emily! What does it look like when your social media is "working" for you?The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media. In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to make. Plus, I'll be giving you three ideas for building your business off of social media too! In this episode: A ques...
2023-08-0135 minShe Built This®What Else is Possible? Biohacking for Busy Business Owners with Tanessa Shears"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question.
In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be.
I've personally been working in my own life on getting MORE healthy each and every year and stronger every week. I believe that it's possible for me to feel more vibrant and energetic and to start, I've stopped ac...
2023-07-2634 minShe Built This®7 Types of Rest: Keys to Renew and Restore Your Energy with Dr. Saundra Dalton-SmithDid you know there's more than one way to rest?
Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest?
Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven types of rest and how to REALLY fill your cup for a better life.
Dr. Saundra-Dalton Smith and I discuss the sev...
2023-07-1238 minShe Built This®Is $100K All it’s Cracked Up to Be? Setting realistic money goals, with Sarah YoungDo you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered?
Do you know how much your business needs to cover its expenses?
Do you even know what your business expenses are?
We don’t always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses.
Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THINK...
2023-06-2846 minSmall Business CasualHow to Create a Storybank for Your ContentText Emily! We’re constantly hearing and reading about storytelling in business and how we need to do more of it! “Your audience loves stories.”“People connect with stories.”“Tell a story and you can’t go wrong.”Where are you supposed to find all these stories? There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actually get started in pulling them together to create content. In this week's episode of Content...
2023-06-2740 minSmall Business CasualFour Out-of-the-Box Ways to Increase VisibilityText Emily! Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others. You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more! In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something in this episode that I think you can apply whether you’re building your business in a robe and slippers or if you're out and about...
2023-06-2038 minShe Built This®How to Use Metrics to Inform Strategy with Alesia GalatiToday’s podcast guest changed my life.
In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast.
I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show.
It was in learning more about podcast performance metrics and havi...
2023-06-1443 minSmall Business CasualThe Myth of Consistency (three marketing messages giving you the wrong idea)Text Emily! For as many people as there out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?) frequency. This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space. And of course, bec...
2023-06-1323 minSmall Business CasualChoosing a Content Strategy that Works for YOU!Text Emily! In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing. We'll discuss how to tie your own business goals for the month together with what your clients need and want. I'll break down these four potential content strategies and make them easy, plus show you the method to my madness in ma...
2023-06-0638 minShe Built This®How to Clearly Express Your Thoughts: Three Ways to Apply the Power of ThreeToday's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others.
My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants.
The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" and it uses the power of th...
2023-05-3122 minSmall Business CasualHow Dandelions Can Inspire Your Marketing: An Easy Content FrameworkText Emily! In this episode, I talk about Dandelions and what they have to do with your marketing. We're actually going to get a little bit into gardening too, but we’re going to start with Dandelions. My logo for my business (designed by Lindsay Taylor Brand Designer of Taylored Image) is a dandelion. Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide! Dandelions, like wildfire, are repre...
2023-05-3032 minShe Built This®Engaging Content Ideas: Storytelling and Connection with Jessica TerzakisEngaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content.
In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business.
This episode of She Built This is full of engaging content ideas as Jessica Te...
2023-05-2440 minSmall Business CasualContent is a Bridge: Who Are We Talking To?Text Emily! Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. This episode will help you gain insights into your clients and customers in a new way so you can sp...
2023-05-2326 minShe Built This®Content Creation & Artificial Intelligence; two copywriters talk AI with Erin OllilaContent creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late.
I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more.
I still have some questions and a few concerns.
My curiosity this month is around the benefits, limitations, and cautions when it comes to content creation using artificial intelligence and I brought in fellow copywriter, Erin Ollila to ta...
2023-05-171h 07Small Business CasualWhat's Content Marketing Actually? And Why it Matters So Darn Much!Text Emily! What's content marketing really? Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge con...
2023-05-1622 minSmall Business CasualFour Questions to Ask Before Saying "Yes" to Something NewText Emily! When it comes to visibility, content creation, marketing, new platforms, and doing all the things… it can be easy to just jump into something without making sure that it’s really 100% for YOU! I’ve been there, done that. Now, I ask myself these four questions when considering whether or not to say "yes"!In this episode, I’m going to give you four questions to ask when taking on a new project. When we consider different ways to increase visibility and gain momentum in business and marketing, there are a lot...
2023-05-1327 minShe Built This®I Feel Like I’m Repeating Myself! Why Repetition is EffectiveYou might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself.
In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever.
Do you eve...
2023-05-1032 minShe Built This®How Personality Types Affect Communication, with Enneagram Coach Christina GranahanHave you ever wondered how personality types affect communication?
In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others.
We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our greatest gifts and assets can also be our greatest liabilities in our personality types.
In thi...
2023-05-031h 13She Built This®It’s Not All Your Fault: Taking Responsibility (and not)You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own.
AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned.
This episode is all about taking responsibility for what's yours and leaving the rest, letting it go, and giving yourself a lot of grace along the way.
...
2023-04-2627 minSmall Business CasualWelcome to Content with CharacterText Emily! Welcome to the Content with Character podcast with me, your host, Emily Aborn! This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show. I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me. After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid.In...
2023-04-2510 minShe Built This®Manifesting Success in Life and Business with JJ FlizanesThe phrase, "You’re the creator of your own reality" changed JJ Flizanes' life.
In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire.
JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around.
She gives us a clear path forward to matter where we are in relation to m...
2023-04-1952 minShe Built This®Two Steps to Determine What Defines Success for YOU with Amanda McKinneyWhat defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.”
But today, we’re digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like.
"Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever." - Amanda McKinney
My guest, Amanda McKinney breaks down the concept of defining success for yourself into two concise action/feeling steps and helps us redefi...
2023-04-1251 minShe Built This®How to Deal with Difficult People (and be less of one) with Andrea Bonior, Ph.DThere’s no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person!
Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up.
As we learn how to deal with difficult people, we create better habits and scripts so we can stress less, use less energy, and create stronger boundaries for...
2023-04-0556 minShe Built This®How to Take Good Pictures for Social Media with Bonnie DicksonFor those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online?
How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?
In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and Photographer gives us a snapshot of how to take good pictures for social media and create a scroll-stopping first impression online.
Bonnie Dickson hears a...
2023-03-2925 minShe Built This®5 Questions to Make Them Want MORE!How do we create sparks of interest in our marketing and invoke curiosity through our content?
How do we get our readers and listeners to want MORE?
In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it.
You want potential clients and customers to land on your website and be intrigued enough to take action.
You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear yo...
2023-03-2229 minShe Built This®Is Blogging Still Relevant? With Amy Reinecke and Jennifer DraperYour business blogging questions answered!
I often get asked by clients and fellow business owners questions like,
“Is blogging still relevant?”
“Isn’t blogging dead?”
“Who should start a blog?”
“How often should I blog?”
And of course, “What should I blog about?”
Starting a blog is an exciting journey and can come with a lot of questions. It’s important to set up your blog in a way that helps to grow your business and expand your reach.
In this episode of the She Built This podcast, my guests A...
2023-03-1553 minShe Built This®Why Curiosity is Important for Growth (in life and business) with Karen KenneyWhy is curiosity important for success? Where does curiosity come from? And is there such a thing as too much?
In this episode of She Built This, my guest, Karen Kenney, and I get curious about curiosity and why it’s important.
Karen’s a unique, engaging, and inspiring speaker and in my opinion, always brings a perspective that’s counter to all the shoulds, due to her own level of curiosity and looking at things in a different way.
She identifies as a super curious person, I identify as curious person, and in this e...
2023-03-011h 05She Built This®Bonus: How to Make a Personal Connection with Clients and Customers, with Emily AbornWe hear so much about making a personal connection with clients and customers, especially when it comes to the content we're creating. But how do you really do that? What even is connection, anyway?
There's so often stuff going on behind the scenes around here that I want to share with you and pull out little nuggets and takeaways from, and having just FOUR podcast publishing Wednesdays in February isn’t enough…
Especially when you bite off a topic that's just a little too big to chew like Connection (which turns out just gets my wheels...
2023-02-1836 minShe Built This®Networking: How to Meet Other Entrepreneurs and Make More Connections, with Emily AbornI'm getting into a topic near and dear to my heart and talking about networking, connecting, and relationship-building. How to meet other entrepreneurs and head into networking events (both virtual and in-person) with more confidence and chutzpah!
I cover:
How to pick and choose networking opportunities that are right for YOU as an entrepreneur
Things to consider before, during, and after a networking event
What kinds of questions to ask to keep the vibes high in a conversation
How to be THE person people want to talk to at any networking event
And how to keep too-close-talkers from c...
2023-02-1539 minShe Built This®Strategy vs. Tactic: Content That Connects and Engages with Andréa JonesToday we're getting into everyone's favorite and least favorite topic of all time... social media!
My guest Andréa Jones, social media strategist and host of the Savvy Social podcast brings a fresh perspective to help you reframe your relationship to social media, take out some of the confusion, and make nice with the dreaded algorithm!
Andrea shares her inspiring backstory about perseverance and sticking with something as well as busts myths about social media that will help YOU grow your presence online.
We dive into:
Keys to Andréa's success and how he...
2023-01-1835 minShe Built This®When Collaborations Go Awry with Emily AbornI wholeheartedly believe that quality collaborations can take you SO much further in your business and your life.
I believe that choosing the right people and communities to partner with is of utmost importance. And I know firsthand that sometimes when collaborating, we hit some speedbumps or have downright flops.
In this week's episode, I share two recent collaborations gone South and what I learned from the experience as well as why it's so important to stop, look, and listen prior to diving in with collaborators.
This one is short, sweet, and comes st...
2022-10-1219 minShe Built This®How to Hold a Collaborative CEO Day for Greater Success with Emily AbornA Collaborative CEO day is when you get together with some fellow friends, business pals, or colleagues and dedicate a day to making leaps and strides in your business in a particular direction.
Collaborative CEO Days are a way to fast-track your success and growth with some outside perspectives, brains, and new insights. You can brainstorm problems, strategize processes, overcome obstacles and struggles, and get a clear plan and strategy in place.
The power in a collaborative CEO day is bringing in new points of view to your business and working together with the common go...
2022-10-0533 minShe Built This®Choosing the Right Service Provider for YOU! Is it all about price? With host, Emily AbornIn this week's podcast, I walk you through some of the questions to consider when choosing the right business advisor, graphic designer, content writer, CPA, photographer, etc. for YOUR business and your needs.
I also share how knowing what people's concerns and fears are can help YOU as a service provider set yourself apart in a sea of industry competition.
My hope is that this podcast will help you to evaluate some of the important factors when making your decision and guide you to choose the right service provider for you. So you can sit fi...
2022-08-3144 minShe Built This®Everything Content: How to Choose the Communication Method that Works for You with Emily AbornIn this episode, I take a broad look at all different kinds of content so you can choose the communication method that's right for YOU!
I'll share some normal marketing methods and how to re-think them with a more out-of-the-box approach, plus give you all the info and permission you need to kiss some methods goodbye!
We get into how to help yourself choose from:
Social media content
Lead magnets
Blogs
Podcasts
Email marketing
Facebook groups
And all the other places you could be showing up with content! Plus, what to consider no matter...
2022-07-2049 minShe Built This®Networking the Way to Your Dreams with Julie Brown of the This Works PodcastYou're probably familiar with the phrase, "It's not what you know, it's who you know." My guest today, Julie Brown, shares just how true this common idiom really is!
85% of companies know that building relationships affects their bottom line and the success and profitability of their company, but only 26% have an actual strategy for building and maintaining relationships.
We're not taught relationship-building and networking in school (at least, not on purpose). Julie Brown fell into the art and science of networking and training others to do it better, by realizing how important it was for th...
2022-01-1251 minShe Built This®Perfecting the Podcast Pitch with Angie TruebloodHow can being on podcasts help your business? How do you GET on the podcasts that you want? Join me in a conversation with Angie Trueblood, host of the Go Pitch Yourself Podcast as she shares her tried and true tips on getting onto the podcasts that help to leverage your business, and connect you to new clients.
Looking for MORE great tips from Angie? Download her Roadmap to Podcast Pitching Success for and get:
6 Steps to Podcasting Pitching Success
5 Mistakes to Avoid When Pitching Yourself for Podcast Interviews
Weekly behind-the-scenes peeks and strategic insights gained from...
2020-07-2936 min