Shows
The Marketing Freelancer: Unicorns Unite#271 E-Commerce Marketing: Shopify Data, Strategy & Selling Smarter with Carlyn BushmanBlack Friday is around the corner, and if your product-based clients aren’t ready with their e-commerce marketing, it’s not too late. Progress over perfection is the name of the game.In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently support product-based clients heading into Q4. We’re breaking down what’s actually working in today’s noisy e-com world, like using Shopify data, SMS campaigns, and smart AI tools, so you can bring real strategy to your clients.Carlyn Bus...
2025-11-041h 06The Marketing Freelancer: Unicorns Unite#267 Why Confidence is the Ultimate Sales Call Strategy for Virtual Assistants with Emily ReaganIf you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does.In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing the story behind her feedback on interviewing virtual assistants...
2025-10-1718 minThe Marketing Freelancer: Unicorns Unite#266 5 Crossover Skills That Keep Freelancers Booked, Referred, and Recession-Proof with Emily ReaganWith this shifting economy, businesses aren’t just hiring task-doers—they’re hunting for problem solvers who understand strategy, systems, and results. Today I’m diving into the crossover skills that keep freelance service providers booked, referred, and recession-proof.We’re seeing many businesses cutting costs, hiring fewer employees, and leaning hard on contractors who can do more with less. The ones who can think strategically, wear multiple hats, and understand how marketing actually connects across platforms are the ones clients never let go.In this episode, I’m breaking down the five key crossover skills I dis...
2025-10-1425 minThe Marketing Freelancer: Unicorns Unite#265 Ask Emily Reagan: How to Quote Prices Confidently as a Freelance Service ProviderFreelancers get stuck between wanting to look professional and protecting their pricing power. Welcome back to another Ask Emily Anything episode — my mini-series where I tackle your real freelancer questions. Today’s question came in a DM from Adam, who’s in corporate strategic communications, and he asked a good one: “When quoting a price for a potential client, do you prefer giving one total figure or itemized pricing?”Listen to learn more about:The psychology behind pricing and why showing “too much math” can backfire How to balance transparency and authority so you can educate your clients wi...
2025-10-1013 minThe Marketing Freelancer: Unicorns Unite#264 Ask Emily Reagan: What Marketing Freelancers Need to Know About Using AI in Client WorkUsing AI in client work can save you time, spark ideas, and help you finally get ahead on that never-ending to-do list. But the wrong approach can blur boundaries, create awkward conversations, or even chip away at your clients’ trust.In this Ask Emily Anything episode, listener Danielle brings up a timely question: “As AI tools become part of everyday marketing work, what ethical considerations should we keep in mind, and when should we disclose AI use to clients?”Listen to learn more about:How to talk to clients about AI and explain where it fit...
2025-10-0713 minThe Marketing Freelancer: Unicorns Unite#264 Ask Emily Reagan: What Marketing Freelancers Need to Know About Using AI in Client WorkUsing AI in client work can save you time, spark ideas, and help you finally get ahead on that never-ending to-do list. But the wrong approach can blur boundaries, create awkward conversations, or even chip away at your clients’ trust.In this Ask Emily Anything episode, listener Danielle brings up a timely question: “As AI tools become part of everyday marketing work, what ethical considerations should we keep in mind, and when should we disclose AI use to clients?”Listen to learn more about:How to talk to clients about AI and ex...
2025-10-0719 minThe Marketing Freelancer: Unicorns Unite#263 Ask Emily: How to Handle Negative Client Feedback as a FreelancerA client you admire tells you you’re not worth your rate… Ouch, right? That kind of feedback can rock your confidence and make you question everything, especially when you’re trying to grow your freelance business. But here’s the truth: no one else gets to decide your worth.In this Ask Emily Anything episode, I’m answering a powerful listener question from Nai, an operations assistant, who asked: “How do you keep momentum and show up confidently after receiving discouraging feedback from someone you look up to?”Listen to learn more about:The truth abou...
2025-10-0319 minThe Marketing Freelancer: Unicorns Unite#262 Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service ProviderAre you still thinking like a “grateful doer” instead of the boss of your business? If you’ve ever felt stuck in the freelancer-to-CEO mindset shift, this episode is for you. In this Ask Emily Anything episode, listener Candice asks a question so many of us freelancers secretly struggle with: How do you actually make the transition in your brain from service provider to boss? It’s not just about raising your rates or slapping “CEO” in your bio. You have to own your expertise, set boundaries, and finally treat your freelance business like a business. I share my real...
2025-09-3020 minThe Marketing Freelancer: Unicorns Unite#254 How to Pitch Yourself as a Marketing Service Provider with Emily ReaganFreelancer Visibility Series #6If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.This is the final chapter in our Visibility Series, and it’s a big one. Whether you’re a digital m...
2025-06-1729 minThe Marketing Freelancer: Unicorns Unite#248 Real Talk from Social Media Marketing World: Tips for Freelance Marketers with Emily ReaganI crashed the Social Media Marketing World conference…Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen...
2025-04-1531 minThe Marketing Freelancer: Unicorns Unite#247 Playing Big as a Freelancer: Lessons from Tara Mohr’s Empowering Book with Emily ReaganAre you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there. In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way...
2025-04-0819 minThe Marketing Freelancer: Unicorns Unite#245 How I Lost $2k in a Bad Media Placement (and How to Avoid It) with Emily ReaganI lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me. As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created...
2025-03-2522 minThe Marketing Freelancer: Unicorns Unite#244 Inside My Business: What’s Changing & Why with Emily ReaganFreelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, but you know what I mean). This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I’m getting a little more personal & real about what I’ve learned, what...
2025-03-1845 minThe Marketing Freelancer: Unicorns Unite#241 Funnel Audits for Higher Sales: Order Bumps & Conversion Strategies with Emily ReaganFunnel Series #17Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel.Most clients don’t realize where they’re losing money in their funnels. Maybe their checkout page is losing sales, they don’t have a solid order bump in place, or they have no clue what their actual conversion rates are. That’s wh...
2025-02-2519 minThe Marketing Freelancer: Unicorns Unite#237 Confidently Price Funnel Services as a Freelancer with Emily ReaganFunnel Series #13Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services?From understanding the scope of work to presenting your pricing like a pro, I’m giving you the tools you need to confidently quote your next project.Listen to learn more about:Why know...
2025-01-2130 minThe Marketing Freelancer: Unicorns Unite#236 Email Marketing vs Funnel Building Services with Emily ReaganFunnel Series #12What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group.I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step into these higher-value roles with confidence.Listen...
2025-01-1419 minThe Marketing Freelancer: Unicorns Unite#224 The Five Non-Negotiable Skills Every Digital Marketing Assistant Has to Know with Emily ReaganJoin the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here! The freelance service provider's dream is to have the freedom and flexibility to choose when and how you work, and you’re charging rates that make you forget what a 9-to-5 even feels like. No more Chick-fil-A hourly pricing. We’re talking VIP days, premium packages, and building up a...
2024-10-0838 minThe Marketing Freelancer: Unicorns Unite#223 Virtual Assistant Services & Pricing Guides with Emily ReaganUDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is the right next step for you!If you want to present as a service provider who's a go-to expert who charges more than $25 an hour, it starts with...
2024-10-0129 minThe Marketing Freelancer: Unicorns Unite#219 Virtual Assistant Boundaries: Saying No with Emily ReaganFREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! Do you ever feel overwhelmed by the demands of your freelancing gig? Maybe you’ve had that one client who never seems to respect your time, or you’ve found yourself working...
2024-09-1028 minThe Marketing Freelancer: Unicorns Unite#217 How to Leave Your 9-5 Job to Become a Full-time Freelance Digital Marketing Assistant with Emily Reagan FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! I get this question all the time: “If I’m already freelancing, how can I transition to working full-time as a service provider so I can stop working for the man in my...
2024-08-3019 minThe Marketing Freelancer: Unicorns Unite#210 Upgrade Your Service Provider Brand Image with Elysha LenkinBranding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom. My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 year...
2024-06-0459 minThe Marketing Freelancer: Unicorns Unite#207 How Marketing Assistants Fit into Business Operations with Ange QuinnWe’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment. My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to refine your business model, this episode is packed with advice to help yo...
2024-05-1458 minThe Marketing Freelancer: Unicorns Unite#203 Podcasting Lessons After 200 EpisodesAfter 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons. Listen in to learn more about...
2024-04-1645 minThe Marketing Freelancer: Unicorns UniteCelebrate 200 Episodes: Behind the Scenes with Emily Reagan and Friends #200We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in building sustainable businesses. Jen Liddy is...
2024-03-2659 minThe Marketing Freelancer: Unicorns Unite#187 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie FerencziDo you want to increase your income and the value you provide to your clients? Today we’re talking all about the strategies and 5 core functions of marketing that will help you achieve those goals. My guest is Frenchie Ferenczi, a business strategist and advisor, who shares invaluable insights on achieving consistent revenue growth without succumbing to burnout. Frenchie is an expert in working with billion-dollar startups and helping entrepreneurs break through growth plateaus. She's going to give you insight on what to say when you have that chaotic, squirrel-chasing client, this whiplashing, slamming on the brakes, wh...
2023-12-1247 minThe Marketing Freelancer: Unicorns Unite#186 Launch Debrief: 5 Tactics for a 100k LaunchIn this episode, I’m sharing key tactics that helped with my 100k UDMA School launch. I’m reflecting on the importance of quality over quantity in student enrollment. I truly believe that having motivated and committed individuals is way more valuable than just having big numbers. My goal was to bring in students who are genuinely enthusiastic about the program to make the overall experience better for everyone involved and contribute to higher success rates. Listen to learn more about 5 valuable lessons that teach you how to be a stand-out DMA How I repos...
2023-12-0524 minThe Marketing Freelancer: Unicorns Unite#185 How to Become a Digital Marketing StrategistAs service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses. It’s so important to understand the basics of marketing and the ability to see opportunities for growth and improvement. In this episode, I’m encoura...
2023-11-2821 minThe Marketing Freelancer: Unicorns Unite#184 Brand Messaging for Your VA Business with Emma BoshartFrustrated because your brand messaging isn't getting the love it deserves? Putting in tons of time creating awesome content, but it feels like crickets in response? My guest, Emma Boshart, is here to teach us how to stand out in a crowded market with better branding. Emma is a messaging strategist, conversion copywriter, and the brain behind Creative Uproar, a one-woman show that's all about helping the most irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven-figure brands into mind-melting powerhouses, with copy & strategy that builds relationships and sells. Today, she’s on a mi...
2023-11-211h 03The Marketing Freelancer: Unicorns Unite#164 4 Types of Social Media Content You Need to Create with Sydney O’BrienContent Marketing Series #7 Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA Business all in one easy place? Grab it here for just $7.99. Ever feel like you're stuck in a never-ending loop when it comes to social media? You know the drill: post every day, engage with your audience, and watch your business thrive. But despite all your efforts, the results just aren't rolling in. The constant scrolling, liking, and commenting can be downright dra...
2023-06-2744 minThe Marketing Freelancer: Unicorns Unite#163 Simplifying Podcast Creation with Krystal ProffittFeeling frustrated and discouraged because your podcast isn't taking off? You're putting in the effort, pumping out content left and right, but somehow your listener engagement and growth just aren't matching up. With consistency and some strategic thinking, you can overcome these challenges and create a podcast that really hits home with your audience. Our guest today is Krystal Proffitt, a seasoned content strategist and coach who hosts "The Proffitt Podcast". Krystal is all about teaching you the ins and outs of content strategy, repurposing, branding, and marketing through her own podcast, digital courses, and even her...
2023-06-201h 02The Marketing Freelancer: Unicorns Unite#162 How to use YouTube as a Lead Generation Machine with Melissa MitchellContent Marketing Series #5 Are you frustrated because YouTube isn't bringing in the leads you hoped for, despite all your efforts to create awesome videos and promote them everywhere? Many entrepreneurs and marketers struggle to attract profitable clients on YouTube, even after putting in a ton of work. It can be discouraging to see little engagement and views, especially when you've poured your heart into creating compelling content. In this episode, YouTube strategist Melissa Mitchell shares her expert tips on how to generate leads and grow your business using the platform. Melissa is the owner of W...
2023-06-1349 minThe Marketing Freelancer: Unicorns Unite#161 Freelancer Story: Virtual Assistant to Content Marketer with Sophia VegaContent Marketing Series #4 After a year filled with school closures and uncertainty, a dedicated teacher with 15 years of experience found herself spending most of her time at home working on school-related tasks. She knew deep down that this pace was unsustainable. Then, a simple quote shared on social media struck a chord: "You're totally replaceable at work, but you're not replaceable at home. Home is your real life. Keep that perspective always." In this episode of our Content Marketing series, Sophia Vega shares her freelancer origin story. Sophia is a military spouse, mom of...
2023-06-061h 05The Marketing Freelancer: Unicorns Unite#160 Creating an Organized System for Canva with Brenda CadmanContent Marketing Series #3 Do you ever find yourself going bonkers while hunting for that one design or project? You know, that moment of sheer frustration when it seems like everything you need has magically vanished? You're desperately trying to locate a specific design, and your precious time is slipping away faster than you can say "Canva." Brenda Cadman, a Canva Verified Expert, is here to help us see the light at the end of this chaotic tunnel. After spending more than two decades supporting businesses with their website development needs, she now focuses on teaching...
2023-05-301h 02The Marketing Freelancer: Unicorns Unite#159 Customer Insights: The Starting Point for all your Marketing Services with Melissa HarstineContent Marketing Series #2 Collecting customer insights for a client can be really hard. And it’s freakin time-consuming. I see so many people in large Facebook groups who ask market research questions and then no one answers them. Guess what– there’s a better way. Today, Melissa Harstine is sharing the key to gathering customer insights the right way. Her tips are going to unlock everything for building a great content strategy: how you talk to people, how you engage them, how you cold pitch them, and how to create content that converts. ...
2023-05-2348 minThe Marketing Freelancer: Unicorns Unite#158 How to Be a Content ManagerI'm a firm believer in up-leveling and claiming the job title you want for the business you're building. Just like they say, "dress for the position you want," you should also take on the job title you want. Whether it's a Content Manager, Tech Specialist, Copywriter, Social Media Manager, or Video Manager, owning that title is the fastest way to attract higher-end clients. Today I’m exploring what it means to be a Content Manager. You may not be the mastermind behind the strategy just yet, but guess what? Clients will start expecting more from you. They'll wan...
2023-05-1630 minThe Marketing Freelancer: Unicorns Unite#157 How to Pay Yourself Better as a Freelancer with Belinda RosenblumNot all revenue is created equal. Sure, when you're starting out, it's easy to say yes to every opportunity that comes your way, but as you grow, it's time to get savvy and figure out how to make more money without burning yourself out. In this episode, Belinda Rosenblum, CPA and Profit Strategist of Own Your Money, shares how to overcome money mindset issues and her experience of working hard but not seeing any profit for her business. Belinda empowers female entrepreneurs to take control of their profits and finally enjoy the freedom they craved w...
2023-05-0956 minThe Marketing Freelancer: Unicorns Unite#156 Real Talk on Freelancing: Instilling Confidence in Your ClientsIn this solo episode, I’m dishing out some more real talk on a topic that's been driving me bananas: the importance of instilling confidence in your clients. I've covered a lot of ground on this podcast, from being indispensable to avoiding ghosting, and even the power of kickoff calls. But now, let's talk about something that goes beyond typos and logos. Your branding isn't just about aesthetics– it's about how you behave, communicate, and show up for your clients. Have you ever wondered why your clients aren't shouting your name from the rooftops or singi...
2023-05-0226 minThe Marketing Freelancer: Unicorns Unite#155 Real Talk on Freelancing: 3 Types of ClientsHave you just felt the energy sizzlin’ and making progress with one client while another feels like it’s slowing you down? In today’s solo episode, I share some real talk about the three types of clients you’ll see during your work as a freelance digital service provider. I don’t mean industry types of clients, but clients at different stages of the business. As freelancers, we need to align with clients who have an investment mindset and are focused on long-term growth. You don’t want to get caught in situations where a client is s...
2023-04-2523 minThe Marketing Freelancer: Unicorns Unite#154 Marketing vs SalesMarketing is NOT sales and marketing is NOT just promotion. In this episode, we’ll dive into the strategies behind marketing and sales so you can understand the difference and know how they should work together. This will make you a better digital marketer. I know this podcast will help you understand the value of your services, step up into marketing roles without needing a four-year degree, and manage conversion and sales expectations of your clients. Sponsored by The Unicorn Digital Marketing Assistant School self-study program – Can’t wait until October to star...
2023-04-1836 minThe Marketing Freelancer: Unicorns Unite#153 Real Talk on Freelancing: Clients with Unrealistic ExpectationsToday's topic is handling clients with unrealistic expectations. As a digital marketing freelancer, dealing with clients who have unrealistic expectations can be a challenging and frustrating experience. In this solo pep talk episode, I discuss a rejection letter received by a workgroup member from a business owner who was overly focused on perfectionism. I break down how you’re allowed to see red flags during a discovery call and say no if it’s not a good fit. While it’s beneficial to have marketing assets as a freelancer, like a website and social media, you don’t have t...
2023-04-1120 minThe Marketing Freelancer: Unicorns Unite#152 Say Yes to the Job OpportunitiesWhy are we not raising our hands and putting our names in the hat for these jobs? There are so many jobs going unfilled. So here’s a little pep talk so you can see the value of what you bring to the table, even if you don’t meet all the requirements. Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the program here. You can als...
2023-04-0421 minThe Marketing Freelancer: Unicorns Unite#151 Turning Your Passion into Profits with Matt McWilliamsGetting noticed today is easier than at any point in human history, but standing out is harder than ever. So let’s cover how to truly embrace your unique unicorn self and differentiate yourself in the market. Today’s guest, Matt McWilliams, is a four-time affiliate manager of the year. He helps online business owners leverage the power of affiliate partners to grow their email lists and revenue… and he helps affiliate partners tap into a new stream of revenue. Matt got started only knowing the bare basics and built his very first affiliate program from sc...
2023-03-2851 minThe Marketing Freelancer: Unicorns Unite#150 How to Build Copywriting Confidence with Michelle HunterCopywriting Series #6 Is your end goal to be an expert and NOT a worker bee? Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation. It's not about blowing your own horn. It's about making your value clear and understood. And then standing in that value so that people want to pay you top dollar to do what you're really good at.
2023-03-211h 01The Marketing Freelancer: Unicorns Unite#147 How to Build a Freelance Copywriting Business with Amy LeisnerCopywriting Series #3 If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then this podcast episode you need to listen to. Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all. Copywriting is a lucrative in-demand service, even with the introduction of AI writing tools. That’s because strong copy sets brands apart. And yet findin...
2023-02-281h 01The Marketing Freelancer: Unicorns Unite#145 The Story Stripdown with Marisa CorcoranCopywriting Series #1 As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story… Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments. When it comes to marketing, potential buyers are trying to answer two key questions: Do you have what I want an...
2023-02-1453 minThe Marketing Freelancer: Unicorns Unite#144 Launch Retrospectives with Becky RubensteinLaunch Series #5What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time? Answer: a retrospective. Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release, and promotional phases.If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to discuss what happened.If you’re hiring and working with r...
2023-02-0736 minThe Marketing Freelancer: Unicorns Unite#143 Facebook Ads for Launches with Jenn PossickLaunch Series #4Let’s face it: ads can be scary. There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!). This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite.Jenn is an expert when it comes to Facebook and Instagram Ads. She’s doing this work for her clients, she’s in the weeds, and she knows what’s working and what’s not working.
2023-01-3148 minThe Marketing Freelancer: Unicorns Unite#142 Launch Email Strategy with Brittany McBeanLaunch Series #3Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients.Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients. In other words, she knows what pe...
2023-01-241h 08The Marketing Freelancer: Unicorns Unite#141 Pre Launch Marketing Strategy with Brenna McGowanLaunch Series #2One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets.No mad rush of enrollments. No payment notifications. No one buying. Nada.Unfortunately, it happens all the time. Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we’d like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and generate a surge of sales.So he...
2023-01-1751 minThe Marketing Freelancer: Unicorns Unite#140 How to Become a Launch ManagerLaunch Series #1Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager. But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach.Yes, sometimes we buy courses so we can feel confident. But if you naturally progress through the launch role phases here on this podcast and surround yourself with a community of go-getter marketing specialists and freelancers, you’ll be able to attain this position.Lis...
2023-01-1030 minThe Marketing Freelancer: Unicorns Unite#139 Lessons of 2022 with Emily Reagan2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good. Listen for the scoop on what’s happening in 2023.Enjoy!Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Related Episodes: Youtube Episode...
2022-12-2034 min
The Marketing Freelancer: Unicorns Unite#138 Video Marketing that Converts with Milan KowalewskiIt’s not a surprise that video marketing is king right now. Looking at you, TikTok, Instagram Reels, and YouTube Shorts! So let’s talk about how to create the right videos that actually convert followers and viewers into clients. My guest is Milan Kowalewski, a video marketing consultant & strategist from New York City. For the past 10+ years he’s helped some of the top cosmetic doctors elevate their online marketing presence. Now he’s helping other entrepreneurs and service providers take their businesses to the next with smart design, sound advice, and creative video. Li...
2022-12-1340 min
The Marketing Freelancer: Unicorns Unite#137 Why You Must Always Charge for Your ServicesListen up virtual assistants, creative specialists, and marketing mavens, always charge for your services. Today I’m sharing a couple of real-life stories where giving away “free” services actually backfired for these service providers. This is an important lesson to learn, especially if you’re new in business when your reputation is at stake. I’ll also help you find ways to thank referrals without giving away free hours. To be a viable, sustainable freelance business, you have to pay attention to your profits and where you’re spending your billable time. Free doesn't make you money. Pl...
2022-12-0619 min
The Marketing Freelancer: Unicorns Unite#136 Discovery Calls for Virtual Assistants with Tracie PattersonDoes the thought of a discovery call make your palms sweat? Have you had a few and wish you had done better? Discovery calls are relationship builders. Projecting confidence is a learned skill anyone can master — without much effort — and even as an introvert or behind-the-scenes queen. In this episode, I’ve asked Tracie Patterson, a sales coach and offer specialist, to give us tips we can apply on our next discovery calls so we feel more in control and confident. Her specialty is selling yourself without being salesy. She'll teach us how to listen...
2022-11-2941 minThe Marketing Freelancer: Unicorns Unite#135 Client Kick-Off Calls for Virtual AssistantsFrom the moment you sign your freelance client, you are expected to take the reins. Seems simple yet that’s not always the case. To make this new working relationship successful, you have to include one crucial piece - the kick-off call. This is where communication starts. Sure you’ll discuss expectations, boundaries, and priorities…but a kick-off call is much more than that and how you manage that call sends a signal to your new client. Here’s what should happen in your kick-off call and how you can come across as...
2022-11-1517 minThe Marketing Freelancer: Unicorns Unite#134 Four Post-Event Follow-up Tactics for Better NetworkingWhether you’re attending a virtual mixer or an in-person conference, the fortune is in the follow-up. This is how you keep the energy, excitement, and connection happening long after the chairs have been folded or the zoom room closed. Your new connection may not be the client who is going to hire you, but maybe someone in their circle will. You never know. But to get there you need to nurture and develop this connection into a relationship. We don’t want to fade away. Networking follow-up will keep you, your b...
2022-11-0816 minThe Marketing Freelancer: Unicorns Unite#133 How to Get Hired as Virtual Assistant with Allea GrummertSigning that first virtual assistant client is the biggest hurdle to jump over in your service-based business. Once you do, your confidence will soar, you’ll gain experience and it will be so much easier to sign more clients. But how do you stand out from the sea of applicants all competing for the same virtual position? Today’s conversation will provide valuable insight into the hiring process and how to make sure you move on to the next phase. Email Marketer Allea Grummert, owner of Duett, recently hired several contractors for her grow...
2022-11-0155 minThe Marketing Freelancer: Unicorns Unite#132 How to Use Storytelling in your Content Creation with Catherine NikkelHumans love stories. We are attracted to them for pure survival’s sake! But storytelling is also crucial for our marketing content. Yes, stories have the ability to empower and change the world, but they also bring about brand awareness and sales. That’s why storyteller Catherine Nikkel is here to help us embrace storytelling in our freelance client work and create TRUE content. Catherine is a content creator, ghostwriter, author and Mindful Media founder. She specializes in helping CEOs, entrepreneurs, and influencers create copy that engages and conv...
2022-10-2548 minThe Marketing Freelancer: Unicorns Unite#130: 2 Things You Need to be a Successful FreelancerHave you heard the advice that it takes 2 things to grow a business: time and money? You have to have a combination of both as fuel to a business. You can use money to speed things up and save you time. Well as digital service freelancers, we kinda get out of the “have to have money” to start paradox. As virtual assistants, there’s a very low startup cost for us because we’re using our brains to create and do the work. Instead of money though, we need hard skills. Skills can s...
2022-10-1130 minThe Marketing Freelancer: Unicorns Unite#129 [Freelancer Story]: SAHM → Content ManagerOnly 30 months ago, she didn’t know tech. She didn’t know marketing. She wasn’t even “on” social media. She had never freelanced. And yet here Allison Riesgaard is now working full-time in a 7-figure business as the right-hand woman, content manager and team manager. How’d she do it? What can you learn from her story? If you’ve been the central caregiver in your family, if you had to sacrifice your career as a military spouse, if you’ve been wanting to turn your brain on again... this freelancer journey episode is for you. ...
2022-10-0454 minThe Marketing Freelancer: Unicorns Unite#128 One Simple Question to Ask That Will Book You Out Fast as a Virtual AssistantI get asked these questions all the time: Where can I find clients? How do I find clients? And the answer is so simple, and it's what I tell my students in my Unicorn Digital Marketing Assistant School to use all the time. We live in a self-centered world where everyone is posting pictures on social media. It’s all about how things look. Everyone is telling the world about what they can do and how cool their lives are. Sometimes it seems like every single person is doing the s...
2022-09-2717 minThe Marketing Freelancer: Unicorns Unite#127 [Freelancer Story] - How she quit her 9-5 SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set yourself up for success. Marci Sanders is a member of my Digital Marketing Workgroup who also recently graduated from the Unicorn Digital Marketing Assistant School. She’s got a corporate background, loves to travel, and wanted a way to work remotely on her terms. Instead of transforming her corporate skills (she wrote SOPs) into freelance work, Marci decided at age 48 to embark on a new path to achi...
2022-09-2037 minThe Marketing Freelancer: Unicorns Unite#126 [Freelancer Story]: How a Marketing Assistant Doubled Her Rates SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started offering her services at a ridiculously low rate. As a nail salon business owner, she was looking for work that gave her the flexibility to be at home with her two kids. (And paid just as well as her high-end nail services.) This is Dréa’s freelancer start-up story; it’s packed full of advice about starting something new and being ok having multiple passions …and even switchin...
2022-09-1339 minThe Marketing Freelancer: Unicorns Unite#125 Age + Experience = Success As a Digital Marketing Assistant SIGN UP FOR THE INFOSESSION + VA TRAINING HERE. I’ve been in this business long enough to hear many limiting beliefs about why we can’t succeed working in digital marketing. Problem is, those same limiting beliefs will hold us back from trying anything new. In this post-pandemic world, more people want to work from home and control their own income and work schedule. Corporate managers, SAHMs, teachers, brick-and-mortar shop owners. Yet only a handful ever take the action to adapt and change. Why? Today I want to talk about how to deal with th...
2022-09-0622 minThe Marketing Freelancer: Unicorns Unite#124 Why Fiverr & Upwork Gigs Won’t Get You Booked OutI hate to break it to you, but your dream freelance clients are not on Fiverr or Upwork — whether you’re just starting out or already a seasoned specialist. There’s a time and place for the gigs and extra projects, but these platforms make it really hard to find investment-minded clients who are willing to pay you the true worth of your services in the long term of your marketing assistant business. If you really want to distinguish yourself and bring in the recurring paychecks, I’ll tell you what to do instead. Enjoy!
2022-08-3019 min
The Marketing Freelancer: Unicorns Unite#122: 4 Lessons from Building & Launching My Digital CourseWe had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launching a digital course. All so you can use this first-hand insight for your own freelance business or with your client work. We’ll talk about: audience building...
2022-08-1627 minThe Marketing Freelancer: Unicorns Unite#121 How to Become a TikTok Manager with Allison SpringerShort-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting at $2500? This episode will reveal the best steps to transition from general virtual assistant to SSM and TikTok Manager.My guest today, Allison Springer, went from burned out art teacher to thriving creative services business owner in the span of one year! Within one month of starting her freelance business, she was already booked out and making more than her teacher’s salary. So how did Allison Springer do it? She’...
2022-08-0957 minThe Marketing Freelancer: Unicorns Unite#120 Ads & funnel strategy for service providers with Ashleigh ChanélSo you wanna dip your toes into learning Facebook and Instagram ads but you don't know where to start? My guest today is here to help. She now runs a successful six-figure digital marketing agency — Make Your Market Marketing. Ashleigh Chanél is a Funnel expert and ads manager with a bajillion degrees in marketing. She shares her story of getting started with her marketing business, and how she has used ads and funnel strategy to improve her client's businesses, the rock-bottom employment scenarios, and bad clients that got her there. This...
2022-08-021h 04The Marketing Freelancer: Unicorns Unite#119 Social selling and discovery calls with Michelle TerpstraDo you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities. Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her own online business teaching and coaching entrepreneurs in the art of selling and having fun doing it! We’ll talk about four non-salesy ways you can get sales through networking. Plus Michell...
2022-07-2636 minThe Marketing Freelancer: Unicorns Unite#118 Niching your services: client testimonials and SEO with Brittany HerzbergSearch Engine Optimization - we all know what it is, but do we really understand its importance? I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience. Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$. That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copy...
2022-07-1243 minThe Marketing Freelancer: Unicorns Unite#117 How to Write an SOP Teammates Actually UseLet’s get organized! … with standard operating procedures Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use! She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the business tasks will be completed… and nothing burns down without you. In this episode Nneka shares her tried-and-true SOP template so that you can apply this to yo...
2022-06-2842 minThe Marketing Freelancer: Unicorns Unite#116 The broadway actor turned content creator coach with Bret ShufordThis week I’m chatting with Bret Shuford from CreativeLife Coach. Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his husband Stephen Hanna. As a certified life coach he has helped creatives all over the world move from imposter to influencer with the creative marketing map. He can h...
2022-06-1448 minThe Marketing Freelancer: Unicorns Unite#115 How to Start Working Online as a Social Media AssistantYou’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness and can help clients: Design graphics Create and edit videos/reels Write copy Search for hashtags Publish their content Repurpose their content If you want to test out the waters and learn how to help clients with social media marketing, then you’re in the right spot. But I get it, it’s intimidating to go all in as a social media manager and feel like you’re...
2022-06-0724 minThe Marketing Freelancer: Unicorns Unite#114 How to shift from VA to DOO with Natalie GingrichNatalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders. Today we’ll go into detail about how you, the service provider, can grow into this role if that’s something that light...
2022-05-3159 minThe Marketing Freelancer: Unicorns Unite#113 Being an Indispensable UnicornBusiness owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team. They need you! Today, I’ll teach you how to stand out and find freelance clients (even if you believe the market is saturated), and how to become - indispensable - that person clients come to when hiring help. Enjoy! Connect with Emily: Facebook Communi...
2022-05-2416 minThe Marketing Freelancer: Unicorns Unite#112 How to Raise your Rates as a Virtual AssistantYou know you need to do it… you feel it in your heart. It’s time to raise your rates. But this can be so nerve-wracking to raise your rates on the current clients you love working with. Let’s get you in the right headspace to make the increase, tell you exactly what to say, and how often to raise your rates. Over on Instagram, DM me the phrase “raise your rates,” and I’ll send over the script so you can copy and paste! I also mentioned Episode #25 Feeling Guilty about Money, and I...
2022-05-1713 minThe Marketing Freelancer: Unicorns Unite#111 How to Get Noticed in FB Groups as a Virtual AssistantWhen you start working as a virtual assistant sometimes it is hard to know where to find the right clients and what you can do to get noticed. One great source to do this is Facebook groups. There are Facebook groups where your clients are hanging out, you just need to find them and connect with them. In this episode, I’ll show you how you can show up as yourself and know what to say in these groups to get noticed without being too spammy, desperate, or annoying. Let me be your mo...
2022-05-1015 minThe Marketing Freelancer: Unicorns Unite#110 Digital Marketing Side Job for TeachersHere’s why digital marketing is the perfect side hustle for teachers and how to use your teaching superpowers to your advantage. I’ve had 250+ men and women go through my digital marketing program to learn how to work remotely as freelancers, virtual assistants and digital marketing service providers. There’s one common success group: TEACHERS. That’s because teachers truly have the total package when it comes to growth mindset, adaptability, soft skills, tech skills, etc. This episode will help you put yourself out there for online marketing jobs and get a boost in...
2022-05-0325 minThe Marketing Freelancer: Unicorns Unite#109 The Strengths Coach who can expose your uniquenessIt’s hard to know what services to start offering in your new business … or even where to niche down when you’ve got it going. Especially when the online space is distracting with what everyone else is doing. Strengths Coach Anna Nelson and I agree that you need to lean into your own uniqueness first. Being aware of your own God-given talents and strengths is the start line. Through 1:1 coaching and team workshops, Anna helps online entrepreneurs scale their business by looking inward first and outward second. She uses the Gallup CliftonStrengths Assessment to gain r...
2022-04-261h 00The Marketing Freelancer: Unicorns Unite#108 Create powerful nurture content with Tamika AuwaiTamika Auwai owns Orisha Creative, a nurture marketing agency that smart coaches call when they’re ready to get off the content creation treadmill for good. In today’s episode, Tamika will explain what nurture content is, why it’s needed to bridge the gap between lead generation and sales content, and what ROI nurture content should achieve if done correctly. Through her unique process, the Nurture Matrix, clients create the right content that resonates with what their audiences want to hear. Tamika discusses content types such as what works great after a launch to engage a...
2022-04-1948 minThe Marketing Freelancer: Unicorns Unite#107 The ex-hedge fund manager who helps women create healthy money habitsThis week we’re talking money with Chelsea Brennan of Smart Money Mamas. Giving up a lucrative career as a hedge fund manager, Chelsea pursued a passion project after realizing many women were naive about finances, especially long term goals and strategies. That’s why Chelsea started Smart Money Mamas, to help women feel confident about dealing with their family’s finances. As Chelsea explains, “Having some sense of what’s happening with your finances, where your money is going, what your credit score is, offers that mental sense of security so you can do more.”
2022-04-1258 minThe Marketing Freelancer: Unicorns Unite#106 The meteorology major who flourishes as a virtual executive assistantWhat is it really like to work as a virtual executive assistant? Kiri Mohan shares her startup story, how she pivoted into EA-VA work, where she found her first clients, and what her service packages look like. If you have administrative experience, this episode is totally for you! I love this niche because she serves high-level executives and offers various levels of support that fit her lifestyle too. Kiri began working as an assistant when she was 15 years old, gradually shifting to a corporate executive assistant, and finally running her own successful virtual assistant company...
2022-04-0553 minThe Marketing Freelancer: Unicorns Unite#105 5 Ways to Brand Yourself as a Freelancer with Rita SuzanneRita Suzanne is a digital strategist and self-taught web designer who helps health and wellness coaches gain brand clarity, define brand strategy to attract their target audience, and create a website in one day focusing on simple but effective conversion strategies. In today’s episode she’s sharing 5 branding tips for virtual assistants, freelancers, and digital marketing service providers to help stand out and create a memorable brand. We’ll go over key branding elements such as: The power of one and what that means for freelancers How to position yourself...
2022-03-2942 minThe Marketing Freelancer: Unicorns Unite#104 The American Ninja Warrior who produces video contentNoah Mittman, Founder & CEO of Snowman Films, is joining us to talk about all things video and how you as the unicorn digital marketing assistant can help your clients create and promote content with video. Today we’ll discuss basic video tasks, like resizing, editing, and creating slide decks you can do for your clients plus simple editing rules you should always apply whether the video is for social media or a course. Discover where you can learn those basic tasks, how to charge for them, and why Noah’s VA is vital to his w...
2022-03-221h 06The Marketing Freelancer: Unicorns Unite#103 How to Make Your Money Back When Investing In Online CoursesWill you make your money back? Let’s talk about the ROI and payback period of online courses. There are two types of courses that can help you. And here’s how to know if you’ll make your money back. Enroll in the Unicorn Digital Marketing Assistant School before midnight on March 16th Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr
2022-03-1525 minThe Marketing Freelancer: Unicorns Unite#102 How I’ve Gone From Underpaid VA to Digital UnicornUnderpaid? When I started freelancing in 2009 I was charging $10 an hour. I didn’t know any better and I didn’t have any mentors to advise me. I’m not proud of that wage, but over time things changed. Now I’m charging my worth while I work with the clients I love. In this episode I’ll tell you how I went from an underpaid VA to a digital unicorn, and how you can avoid that same pitfall. I started working online after leaving my dream job and having my first child. We moved a...
2022-03-0824 minThe Marketing Freelancer: Unicorns Unite#101 The small business owner who became a unicorn digital marketerKeri McDonnell is one of my students who worked in corporate for many years before relocating to follow her husband’s career and then starting a dog grooming business. After 10 years she had to move again and leave her established clientele. Since Keri’s passion is helping others, she wanted to find something online where she could relocate when her husband had to and take her clients with her. That’s when she saw my ad. She did her research, watched my webinar, and then decided to jump into my unicorn digital marketing world. Keri understoo...
2022-03-0149 minThe Marketing Freelancer: Unicorns Unite#100 The Starbucks manager who quadrupled her incomeNatasha is one of my course alumni. I had invited her to join my beta group because I saw her potential. I knew she could succeed at digital marketing even though she didn’t have any experience. She didn’t see the potential in herself and passed on the invite. When the second launch came around she took a leap of faith, in herself, and joined the class. Nearly all of us can relate to what Natasha shares about her journey. You’ll hear her joys and struggles as she finished the course and started taking on clients...
2022-02-2243 minThe Marketing Freelancer: Unicorns Unite#99 What is a Unicorn Digital Marketing Assistant?Here’s the story of how Unicorn Digital Marketing Assistants came to be, what makes them different from a virtual assistant, and what tasks they get paid for … and why they’re so in-demand. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the s...
2022-02-1521 minThe Marketing Freelancer: Unicorns Unite#98 A Not-So-Intimidating Take on Freelancer Contracts with Kelley KellerTime to put on your big girl pants and start understanding your contracts. Trademark and intellectual property lawyer Kelley Keller is here to sweep away your fears when it comes to legalese and using contracts in your new freelance business. She says most problems arise when there are omissions and lack of procedures for when things go sideways. Today she’ll give tips for how to get started and get over the bad stigma that legal contracts and statements of work have ingrained in us! Her 3-M struggle bus will give you the structure you need in yo...
2022-02-0838 minThe Marketing Freelancer: Unicorns Unite#97 3 Things You Don’t Need for Your Business (that everyone tells you that you need)In the online space you have to be careful about watching others and thinking that’s what you need to be doing. A digital marketing services or virtual assistant business has a very low start-up cost. But then you start hearing the stories and seeing the fancy tools, and you might start second guessing yourself. Don’t let it stop you! In reality, you don’t have to have all of these “things” to be able to start your business. I see mega VA courses selling the idea of perfect workflows, systems, project management tools, websites. But who will h...
2022-02-0116 minThe Marketing Freelancer: Unicorns Unite#96 How to Market Yourself without Social MediaSocial media is NOT the only way to grow your freelance digital marketing or virtual assistant business. Let’s dive into four ways to get clients coming in... no duck-lipped selfies and tiktok dances required. Episodes Mentioned: #7 Where do I Find Virtual Assistant Clients? #29 How to Get Started from Nothing in your new freelance business #46 Freelance Business Models #95 The SAHM + MOPS leader who finds herself with online work Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlis...
2022-01-2528 minThe Marketing Freelancer: Unicorns Unite#95 The SAHM + MOPS leader who finds herself with online work“I needed something that didn’t center around my kids,” said Britteney Barber who is a mom of three, Space Force spouse, and former elementary school teacher. She loved volunteering with MOPS (Mothers of Preschoolers) so much she stayed in leadership positions for a decade. The volunteer work made her a better mom, wife, and friend. (Moms, I know you get this) It gave her a sense of purpose and kept her brain out of mom fog. She desired to keep doing the same work but wanted to get paid for it when her kids all went to sch...
2022-01-1859 minThe Marketing Freelancer: Unicorns Unite#94 The property manager who discovered virtual assistant work (Claudia Bretz)Claudia Bretz is all too familiar with the problems of trying to find meaningful work as an over-qualified, over-educated Army spouse. She went to school for industrial engineering in her home country of Nicaragua before starting over in the U.S., got her MBA and was always starting at the bottom of the totem pole with work.Two years ago, Claudia was caught in a transition between being unemployed, waiting out the kids last semester of school, retiring and moving (and living on a boat in the Florida Keys) when she decided to give the online work a go...
2022-01-111h 04The Marketing Freelancer: Unicorns Unite#93 Setting and achieving goals in your freelance digital services business in 2022 (Kristin Burke)Now this is how to kick off the new year! Goal achievement coach Kristin Burke is here to help us plan a successful 2022 in our businesses and personal lives. Today she’s tearing down the steps of setting a goal into four actionable parts so that your goals are realistic, meaningful and wildly successful. We touch on so many good topics, and I love how Kristin gets vulnerable with her own overwhelm and conflict in goal setting. I also share why I have always lacked the vision in my own business and what happened the one time I...
2022-01-0449 min
The Marketing Freelancer: Unicorns Unite#65 The English teacher who strategizes podcast promotion on a budget (Kristin Espinar)Podcasts are a great way to connect with potential clients or customers. But how do you get your podcast found by them? Kristin Espinar is joining us to teach us podcast promotion strategies. If you have a client that has a podcast or wants to start one, pulling these strategies in your unicorn toolbox will make you look like a Rockstar! Connect with Kristen: Sign up for Kristin’s strategy session: https://maximizeyourpodcast.com/podcast-strategy Sign up for Kristin’s strategy session: https://maximizeyourpodcast.com/podcast-strategy IG: h...
2021-06-0855 min
The Marketing Freelancer: Unicorns Unite#53 The medical administrator who runs a social media agency (Samantha Semans)Samantha Semans knew she wanted to work from home and never go back to her 9-5 and she found a way. This coffee -loving, mom of four started out as "just a VA" and now runs her own Social Media Agency Ten 10 Social. She’s killing it! Samantha has the first-hand experience being the unicorn VA and can tell you what worked for her and how (and why) she transitioned in Facebook Ads management. I am so excited to chat with her and I know you will gain so much industry insight that wi...
2021-03-161h 12
The Marketing Freelancer: Unicorns Unite#46 Freelance pricing modelsIt’s not all unicorns and rainbows when you first start your freelance business. It takes time to develop your services, your clients and your pricing. It’s an ever-evolving process and is absolutely NOT a get-rich-quick scheme. But have faith, eventually, you'll get there!It helps to have end goals. Whether you want to own your own agency, have scalable digital products or be the go-to expert in your field who brings in the 5-figure (or more) contracts. But most importantly, you’ll need to start moving away from the hourly rates.In today’s episod...
2021-01-2623 min
The Marketing Freelancer: Unicorns Unite#26 How to Transition from Virtual Assistant to Podcast Manager with Emily PorterWe're going to open your eyes to the behind-the-scenes world of podcasting with my guest Emily Porter, owner of Emily Porter Productions. Emily is a Podcast Producer and Strategist who does everything for her clients besides recording the actual podcast episode. She loves every single little (and big!) detail about what it takes to create, edit and manage high-quality, high-converting podcasts. Listen in to learn more about how Emily got started as a podcast manager where she finds the clients how she keeps her clients happy how she does it all as a work-from-home momma ...
2020-09-2446 min
The Marketing Freelancer: Unicorns UniteThe Unicorns are ComingWhy unicorns… why now… and why me (Emily Reagan). This episode is going to explain it all. Welcome to the first episode of a podcast for virtual marketing assistants! In this episode, Emily Reagan, a military spouse and mom of four, shares her journey from starting as a 'unicorn VA' to building a thriving business. Discover how her story can inspire you to grow your skills, find better clients, and create a career that aligns with your goals and lifestyle. Whether you're just starting out or ready to level up, this podcast is your go-to resource for actio...
2020-06-2412 min