Emma McMillan - Podcast Details

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Interviews by Brainard CareyEmma McMillanPhoto by Dan McMahon Born 1989 Atlanta, Georgia. She lives in Brooklyn, New York, and works in the Bronx, New York. Emma McMillan searches for the pulsing vitality of life through non-human figurative paintings. Drawing, collage, macroscopic photography, and archival research are avenues for abstraction of the animal form. For several years a local Spotted Lanternfly infestation has been a commentary on the current state of human and animal affairs. The series, now expanded across species, takes on lusty and religious overtones of reincarnation. Sampling psychology, the natural world, and pop culture, her gem-hued oil paintings are complex reflections on...2025-04-2919 min

Not Just About Copy with Emma McMillanPursuing multiple interests and taking risks with multifaceted business owner Zee ScottZee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'!In this episode, you’ll hear:How Zee pursues multiple interests without feeling overwhelmed or overworkedWhere Zee finds creative inspiration How Zee presents an aligned and authentic brand onlineZee’s insights on productivity, time management and planning – another of her passionsHow Zee adapted her business during challenging times and how she defines successZee’s approach to setting bou...2023-12-0333 min

Not Just About Copy with Emma McMillanHelpful ways to prompt ChatGPT for a good result* Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you’re brand new to ChatGPT or you’ve been using it for a while, there’s something for everyone in this episode.Let’s dive in!You might also enjoy:Ep #58 Get the lowdown on Chat...2023-11-1913 min

Not Just About Copy with Emma McMillanHow to market your small business without relying on social media with Tess McCabeTess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion Without Social Media', 'Conversations with Creative Women' and 'Graphic Design Speak' are available at bookstores around Australia. She loves good ideas and a strong cup of tea.2023-11-0540 min

Not Just About Copy with Emma McMillan12 ways to thrive – not just survive – in small biz at the end of the yearDo you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimism and calm.Let’s dive in!You might also enjoy:Ep #84 Navigating uncertainty as a small business owner wit...2023-10-2214 min

Not Just About Copy with Emma McMillanNavigating uncertainty as a small business owner with Kaylene Langford of StartUp CreativeKaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. Kaylene has over a decade of experience coaching, educating and supporting individuals to identify and achieve their goals. Working with aspiring and established entrepreneurs, she genuinely believes everyone can achieve their potential and take control of their destiny.Kaylene is a highly respected business coach, podcaster, educator and author whose work has given her unique i...2023-10-0835 min

Not Just About Copy with Emma McMillanHow to own any stage or Zoom room with public speaking coach Jacqui MaloneyJacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on.With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your message to life.In this episode, Jacqui shares what makes a good communicator and gives loads of tips on how to present yourself in the best possible light. You’re going to want to take notes. En...2023-09-2448 min

Not Just About Copy with Emma McMillanReal talk: Behind the scenes of my recent campaign – the good, the bad, the ugly~ Register for my Quarterly Content Planning Workshop ~I believe being honest about small business life serves us all. So, this week I’m going behind the scenes of my recent marketing campaign with some real talk. You’ll hear about the good, the bad and the ugly, including my actual numbers and what I’d do differently next time.Curious? Let’s dive in!You might also enjoy:Ep #83 How creating strategic content can help you hit your small business goalsEp #72 Ch-ch-ch-ch changes & introducing Not Just About Copy...2023-09-1017 min

Not Just About Copy with Emma McMillanHow creating strategic content can help you hit your small business goals~ Register here for my Quarterly Content Planning Workshop ~ The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you.So, let’s get real. It’s time to stop getting distracted by social media…and start being intentional. By taking some time to strategise, you’ll use your time more efficiently and effectively to create copy assets that will serve you now – and into the future. If you’re ready to unlock the potential of strat...2023-08-2713 min

Not Just About Copy with Emma McMillanGet visible in your business with podcast producer Cass PontonCass Ponton is the founder of podcast production group, Good Chat Media. Cass stumbled into podcasting almost by mistake, taking on a few odd jobs for clients in another business (in another life). She was as drawn to podcasting as she is drawn to her indoor jungle of house plants, so she dove into the big wide world of podcasting and never looked back.When Cass is not managing the team or getting on the tools, you can find her at Melbourne’s best vegan cafes, chatting with impact-led businesswomen around the city and, of course, sipping to...2023-08-1427 min

Not Just About Copy with Emma McMillan7 simple lead magnet ideas for service businesses* Register for my Membership Open Day here *Are you a service-based business looking to build your email list? Lead magnets can be such a great way to supercharge your lead gen efforts. Think about it. A valuable resource is a heck of lot more enticing than ‘Sign up to my newsletter!’ And once you’ve got more leads on your list, they’re a captive audience for your offers.In this episode, you’ll get seven simple yet effective lead magnet ideas your ideal audience will love specifically tailored to service businesses. I’ll guide you...2023-07-3015 min

Not Just About Copy with Emma McMillanHow to craft a small biz bio you’re proud to shareAs a small business owner, the thought of writing your own bio can feel like a daunting task. What to share, what to hold back, first or third person? Cue analysis paralysis.In this episode, we’ll delve into the art of crafting a small biz bio that truly represents you and your business. You’ll get loads of practical tips you can put in place right away (and they’re applicable to any kind of bio writing – About pages, pitches, and more!) From understanding your ideal audience to how to structure a bio, you’ll be guided thr...2023-07-1614 min

Not Just About Copy with Emma McMillanHow systems and structure can support creativity in your small businessNicole Smith is a virtual COO, business operations specialist, procedures & systems designer and ‘ClickUp Queen’ from The Artisans Business Solutions.In 2019, Nicole moved away from a corporate career as chief of staff to support business owners to develop their unique working style and design a business that aligns with the life they want to be living. She helps businesses bridge the gap between what they are doing and what they want to do in their day-to-day operations. Nicole sees systems as the dance between people and IT, syncing various moving parts with the individual needs of ea...2023-07-0238 min

Not Just About Copy with Emma McMillanHow to get the most from a co-writing session* Join the membership waitlist here. *Solo business life can be lonely, so one of my favourite ways to create content is in co-writing sessions. It’s especially great for tackling those bits of copy I’ve been putting off for a while (sound familiar?). In this episode, you’ll find out exactly how to get the most out from a co-writing session or arrangement and what you can use this time for. If you’ve been co-writing for a while, you’ll get some tips to supercharge your efforts. If you’re not already a co-writing co...2023-06-1813 min

Not Just About Copy with Emma McMillanMaking content creation a priority with Viren ThakrarViren Thakrar is the Founder of In The Game. He works with businesses to increase engagement in a hybrid world by getting teams to work better together. He's most interested in supporting teams to come together more frequently in a meaningful way using games. Viren has more than 15 years of experience using applied psychology to improve team culture and performance. He loves video/board games, listening to and DJing house music, running and watching soccer.In this energising episode, you’ll hear:How uncovering psychology held the key to Viren’s future careerThe characteristics of d...2023-06-0434 min

Not Just About Copy with Emma McMillanHow co-writing can supercharge your content writing productivity - and confidence** Join the membership waitlist here. **As a small business owner, it’s hard to make your own content a priority. Time constraints, confidence and perfectionism can all get it the way - but there’s an opportunity cost. If you’re not creating and sharing content regularly, you’re not communicating with your audience - to build know, like and trust.Sustainable, realistic and enjoyable processes can positively impact how - and how often - you create purposeful content to support the growth and health of your business. And my favourite way to create content is co-wr...2023-05-2118 min

Business Badassery PodcastBusiness Badassery with Special Guest Emma McMillanWe have a very special guest with us this week. Emma McMillan is someone we know quite well and truly admire and respect. Emma believes everyone can write better. As a copy coach, she guides small business owners and others to connect authentically – and consistently – with their audience. A former teacher of 12 years, Emma has run a successful copywriting business since 2016. Her unique skill set gives her a deep understanding of both how people learn and the realities of small biz life. As host of the podcast Not Just About Copy, Emma shares inspiring conversations alon...2023-05-0833 min

Not Just About Copy with Emma McMillanMaking sense of the world through language with Morgan CataldoMorgan Cataldo dedicates her professional life to developing and advocating for participatory practice and peer education as essential levers for creating true, lasting, powershifting systemic change in services for historically excluded communities.In her independent consultancy practice, morgan&co, Morgan advises, coaches and consults with organisations across Australia who seek to understand the role of power in their everyday work and how they can design and shape more meaningful policies, programs, and services by partnering with people with lived experience relevant to their purpose.Morgan holds a degree in Social Science and serves on the...2023-05-0743 min

Not Just About Copy with Emma McMillanCh-ch-ch-ch changes & introducing Not Just About Copy: The CommunityLIMITED OFFER: Become a founding member of Not Just About Copy: The Community here.Quite a personal episode for you this week. An update on changes at Emma McMillan Copy HQ, your exclusive invitation to join me for something very special and some of my latest reading and listening recommendations. You might also enjoy:Ep #70 How to know when it’s time to take a content writing break in your businessEp #52 Why it’s really not just about copyEp #28 Get to know your host...2023-04-3013 min

Not Just About Copy with Emma McMillanSocial media for small biz made simple with Jenn DonovanJenn Donovan is a marketing thought leader, change-maker, coach and mentor for small businesses, international keynote speaker, best-selling author and podcaster.She is the founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the co-founder of Spend With Us - Australia's answer to Amazon but only for rural and regional small businesses.Jenn takes her clients from invisible to invincible using strategic marketing principles and is also a community leader, and a community believer. She’s on a mission to en...2023-04-2338 min

Take Control With NicoleSustainable Content Creation Processes with Emma McMillanToday I'm chatting with copy coach, educator & podcast host, Emma McMillan all about how to make our content creation process easier and more sustainable. We dive into: Outsourcing everything may not be the best idea Templates that work for you to save time Creating your master form of content - like our podcast! Throwing away the "shoulds" Changing your language to serve your customers About Emma Copy coach, educator & podcast host Emma believes everyone can write better. As a copy coach, she guides small business owners and others to connect authentically – and consistently – with their audience. A former teacher of 12 years, s...2023-04-1849 min

Not Just About Copy with Emma McMillanHow to know when it’s time to take a content writing break in your businessI don’t know if it’s something about the colder weather in Melbourne, a growing disenchantment with social media or what but I’ve been finding it harder and harder to carve out time to create content for my business. Perhaps you can relate. Today I’m going to unpack whether taking a content writing break is ever a good idea and what to put in place if this is something you’re thinking about doing.Plus, your chance to win! Leave a podcast review between now and the end of April and go in the draw to wi...2023-04-1613 min

Not Just About Copy with Emma McMillanAn SEO strategy for your small business just makes sense with Remi AudetteRemi Audette is a former corporate SEO specialist turned SEO agency owner. Her agency Sunday Best Digital, helps SMEs across Australia grow their online visibility through brand-building SEO.In this episode, Remi explains how SEO can help small business owners build their brand. She unpacks ‘topical authority’, the metrics that matter - and, frankly, a lot of what she talks about just makes sense. If you’re sick of feeling bamboozled by SEO but you need to know why you should care - and you should - you’re in the right place.How you can...2023-04-0940 min

Not Just About Copy with Emma McMillanAsk me anythingRecently I talked about using FAQ as a secret content weapon. So, today I’m taking my own advice! This is an ask me anything episode prompted by what my audience has been asking me to talk about on the podcast. Listen up because there are some juicy questions ahead…Plus, your chance to win! Leave a podcast review between now and the end of April and go in the draw to win a 60-minute copy coaching session with me. I’ll be selecting one lucky winner. If you’re on Apple podcasts, just scroll to the bottom o...2023-04-0214 min

Not Just About Copy with Emma McMillanSmall business minus the burnout with Kristy RobinsonKristy Robinson is a small business coach & consultant, speaker and podcast host. She’s also a lover of podcasts, personality tests and pounding pavements with her dog, Chia. Through her coaching programs and the Run Your Business Like a Boss podcast, Kristy helps small business owners wade through the messy middle to create a sustainable business they genuinely love. Kristy uses her vast experience in operations, coaching, leadership and entrepreneurship to help her clients identify 'their version of success', set meaningful goals that align with their vision and ultimately grow their business, 'their way'.Kristy is...2023-03-2635 min

Not Just About Copy with Emma McMillanFAQ - Your secret weaponDo you find yourself answering the same things over and over again for your prospects? If so, there’s a chance you’re not maximising the power of the humble frequently asked question (FAQ). Writing FAQ for your business will lead to a better user experience, but that’s just the beginning. In this episode, you’ll find out why you need FAQ (including some reasons you may not have thought of), easy ways to create them and discover where to use them. You won’t want to miss the gems in this episode.You might a...2023-03-1911 min

Run Your Business Like A BossUplevel your copy to grow your business with Emma McMillanToday I'm joined by special guest Emma McMillan, a copy coach who believes that every business deserves great copy. While all the different copywriting requirements in a business can be overwhelming, Emma believes that great copy doesn’t necessarily need to be outsourced. Today, Emma shares how you can uplevel your own copywriting skills to grow your business. Emma has 12 years experience as a teacher where she developed a deep understanding of how people learn. For the last 7 years she’s run a successful copywriting business, Emma McMillan Copy, where she equips small business owner...2023-03-1332 min

Not Just About Copy with Emma McMillanChoosing your own adventure with Sarah HarneySarah Harney is an entrepreneur, creative business consultant and audio producer. She offers coaching, consulting and publishing services that support small business owners to create and build with curiosity, courage and self-kindness. Sarah is your creative director, your action partner and your biggest cheerleader. She is a self-adventure guide, for when you want someone to hold your hand (and heart) and re-ignite your spark. She’s also a toddler mum, writer, maker and proud ADHD-er, living on beautiful Kaurna Country.Sarah is a creative, courageous, thoughtful and inspiring entrepreneur. An entrepreneur from way back, she shar...2023-03-1346 min

Not Just About Copy with Emma McMillanContent pillars 101: Everything you need to knowAre you flying by the seat of your pants when it comes to creating content for your business? There is another - better - way. Content pillars are the tool you need in your small biz copy toolkit to make the content writing process infinitely more purposeful and fun.In this episode, I’ll cover what content pillars are, why you need them, how to create them and how to implement them. Creating content pillars was an absolute game-changer for me and I can wait to share this episode with you.You might also en...2023-03-0515 min

Not Just About Copy with Emma McMillanLearn to love LinkedIn with Kate MerryweatherKate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can transform lives — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads. Her focus is on a 0% hustle strategy. Instead, she teaches clients to share content that turns fans into followers and followers into buyers. Kate lives in Melbourne with her sensible husband, three daughters and creatively-named ginger cat, Ginger.Kate and I first met many years ago when we were both full-time copywriters. In this episode, Kate shares her career transition from copywriter to LinkedIn co...2023-02-2643 min

Not Just About Copy with Emma McMillanCreate an irresistible marketing campaign with Mia FilemanBesides having earned the nickname "The Campaign Lady", Mia Fileman is an expert global marketing strategist and the founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer, mentor and consultant that works with you to drive your business...2023-02-1935 min

Not Just About Copy with Emma McMillanYour new favourite 20-minute tone of voice hackI often hear this from my community: ‘I’m stuck on my tone of voice.’As a small business owner, it’s important for you to have a tone of voice that’s clear and consistent. It’s what helps you create a personal connection with your audience and prospects across all your communication channels.In this episode, I’ll share my super simple 20-minute tone of voice hack. You’ll get clearer and more confident about exactly what your tone of voice is - and isn’t - so you can write and share content without se...2023-02-1209 min

Not Just About Copy with Emma McMillanContent experiences designed for humans with Tait IschiaJoin the Co-writing Content Crew (Doors close Feb 6!)Tait is a copywriter, content strategist, and content experience designer from Melbourne, Australia. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organisations with complex needs. He’s worked for gigantic multinationals, small businesses, arts organisations, ad agencies, start-ups, and the government. He is currently the content director at Today, a human-centred design consultancy that focuses on projects with social and environmental impact. Tait also wrote the copywriting book for small business, Copywrong to Cop...2023-02-0538 min

Not Just About Copy with Emma McMillanHost in the hot seat: Why the Co-writing Content Crew?In this episode, producer Sarah puts me back in the hot seat so you can find out why I developed my group program, the Co-writing Content Crew.We explore why it’s so different from other programs out there, what it’s designed to help you with and why I’ll always keep it at an accessible price point.I break down each of the five pillars in my framework, chat through how the program shakes down and explain how my background perfectly positions me to do this work with small business.You mi...2023-01-2926 min

Not Just About Copy with Emma McMillanGet the lowdown on ChatGPTIn this episode you’ll learn all about ChatGPT - what it is, why the hype and find out how it can help - and hinder - your writing. I delve into the pros and cons of this language model, answer the question of whether it will replace human copywriting, and share tips on how to best train the tool to understand your writing style. I’ll also share my personal experience using ChatGPT - the good, the bad and the ugly.You might also enjoy:Ep #50 What’s better...2023-01-2216 min

Not Just About Copy with Emma McMillanFeel good sales pages with Nami Clarke [Summer Series]*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.*Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This is the final one of the five - and it’s my cracking chat with Nami Clarke all about feel good sales pages. Listening back to this conversation recently, there are a few things that really stand out to me that I want to hone in on: When it comes to career evolution, nothing is lost or wasted when we 'chang...2023-01-0853 min

Not Just About Copy with Emma McMillanWriting about ourselves is hard. Here’s how to make it easier [Summer Series]*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.*Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s a solo coaching episode with me - all about you. See, I get that writing about yourself is hard. It can feel vulnerable, confronting, or even self-indulgent. But the good news is, it doesn’t have to. In this episode, I share some strategies to help you get out of your own way - and start to wri...2023-01-0118 min

Not Just About Copy with Emma McMillanOn bravery and boundaries with Kate Toon [Summer Series]Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s my frank and honest chat with digital entrepreneur Kate Toon. Listening back to this conversation recently, there are a few things that really stand out to me that I want to hone in on: The first is that it’s ok to keep on keeping on. For instance, if you’ve had a year of building, is next year time to focus on consolidation?Another important thing Kate shares, is the need for u...2022-12-2541 min

Not Just About Copy with Emma McMillanGet to know your host, Emma McMillan [Summer Series]*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.*Well, hello there and welcome to the podcast. Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s a little bit of a get to know you with me, your host.Back in June 2022, I invited my friend and collaborator, Ilana Kosakiewicz to interview me on the podcast. Listening back, here are a few things that struck me:I talk in this episode about crav...2022-12-1950 min

Not Just About Copy with Emma McMillanCultivating an explorer’s mindset with career coach Kate Richardson [Summer Series]*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.*Over the Australian summer break, I am bringing you five of your favourite episodes from the past 12 months. The first of these is my interview with career coach Kate Richardson, which was an extremely popular podcast episode last year. Enjoy!Kate is a corporate runaway and executive coach who now runs a career development and training practice that helps people build the confidence and skills to succeed in a 21st century career. Kate partners with organisations to deliver p...2022-12-1140 min

Not Just About Copy with Emma McMillanWhy it’s really not just about copyToday I’m reflecting on the overarching theme of the podcast this year - that it’s not just about copy. Solid copywriting skills are foundational, but there are four other pillars or principles that underpin effective written communication.Find out what they are and how you can use them to your advantage.Enjoy and happy writing!You might also enjoy:Episode 42 - Is your mindset getting in the way? (solo)Episode 4 - How to learn to love a blank page (solo)Important links:Wo...2022-12-0412 min

Not Just About Copy with Emma McMillanThe messy business of being a human with Dr Jacqueline Baulch** The next round of the Co-writing Content Crew will be kicking off on Feb 10 for 8 weeks **Today’s guest on the Not Just About Copy podcast is Dr Jacqueline Baulch.Dr Jacqueline is a clinical psychologist and the director of Inner Melbourne Clinical Psychology. She is passionate about shifting the "hush-hush" atmosphere surrounding mental illness, emotions and vulnerability. Jacqueline believes that open and real conversations can spark hope and healing, and help us to feel less alone in this messy business of being a human.In this episode of Not Just About Co...2022-11-2728 min

Not Just About Copy with Emma McMillanWhat’s better - slick or authentic copy?Today I’m asking the question, what’s better - slick or authentic copy? And can you have both? You’ll hear about the pros and cons of each and explore what might work best for your business - whether you’re a company of one or part of a large team.Enjoy and happy writing!You might also enjoy:Episode 38 - Copy assets checklist for your small biz (solo)Episode 25: Copy is conversation with launch copywriter Kirsty FantonImportant links:Work together: 1:1 copy coaching, group program a...2022-11-2010 min

Not Just About Copy with Emma McMillanFind your voice and tell your story - at any age - with Sandy LowresToday’s guest on the Not Just About Copy podcast is Sandy Lowres.Sandy is a pro-ageing advocate and the founder & Creative Director of the award-winning platform Wb40 - Women Beyond Forty, sharing the hard-won wisdom of women 40, 50, 60 and beyond. Sandy is the host of The Good Girl Confessional Podcast and the co-host of Alex The Seal Podcast.In this episode of Not Just About Copy, you’ll hear about:Why Sandy created the Wb40 platform and the unexpected benefits of the journeyHow we can embrace ageing - life really does begin at 4...2022-11-1343 min

Not Just About Copy with Emma McMillanAsk this one question to transform your copyToday I’m sharing one of the most powerful questions you can ask when researching and writing copy.Prospects need to understand what problem your product or service solves, how it addresses their challenges, and supports their hopes or goals. Because if they don’t, they won’t take that action. Once you know the question, it will transform the way you write your copy.Enjoy and happy writing!You might also enjoy:Episode 30 - Common mistakes you’re making with your copy - and how to fix them (solo)2022-11-0606 min

Not Just About Copy with Emma McMillanThe intimacy of storytelling with podcaster Sophie WalkerToday’s guest on the Not Just About Copy podcast is Sophie Walker.Sophie Walker is the founder and host of Australian Birth Stories, the podcast with over 10 million downloads that’s endorsed by the Australian College of Midwives. Sophie has a Masters in Public Health and a passion for encouraging women to actively prepare for birth and postpartum. Beyond the microphone she’s a mum to three rambunctious boys who create a lot of joy and mess.This is not a conversation about Sophie’s birth story - for that and 300 other birth stories - check...2022-10-3036 min

Not Just About Copy with Emma McMillan8 tips for writing fasterToday I’m answering a listener's question. If you’ve got a copy or small business question on your mind, you can submit it via Instagram @emmamcmillancopy or my website contact form. In this episode, you’ll hear 8 tips that I hope will help you write faster and with more flow so writing doesn’t have to rule your day. Enjoy and happy writing!You might also enjoy:Episode 40 - My favourite copywriting tools, tech and appsEpisode 6 - How to proofread your own work...2022-10-2311 min

Not Just About Copy with Emma McMillanKindness online & off: Speaking friendly digital with Marie Nadal SharmaToday’s guest on the Not Just About Copy podcast is Marie Nadal Sharma.Marie is the founder and dedicated change-maker at Them You & Me, a digital marketing agency speaking friendly digital. She is passionate about using technology for good, emphasising the 'what' before the 'how’ when enabling business owners with the digital skills and confidence to understand, implement and grow their business online, their way.Marie is also a kind warrior and life coach, supporting people to align who they are – in life, at work and in the digital space. She is an open-hearted conver...2022-10-1741 min

Not Just About Copy with Emma McMillanPasta, pilates and pinot - a brand chat with Darby Lyndon~ If you’re listening to this the day it comes out, doors are closing tonight October 10 for my 8-week online group copy coaching program, the Co-writing Content Crew. We’re kicking off this Friday, October 14. Will I see you there? Join here. ~ Today’s guest on the Not Just About Copy podcast is Darby Lyndon.Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property...2022-10-0942 min

Not Just About Copy with Emma McMillanWhat does good copy cost?Ooh, it’s a juicy topic today. When it comes to the cost of copy for your business, there are many factors at play. In today’s episode you’ll find out how most copywriters charge, why - and for what. Whether you choose to outsource, or use that money to invest in your own skills, you’ll have a better understanding of the bigger picture. I’ll share the different kinds of pricing you might see and even what you can get with the budget you have. You might also enjoy:Episode 38...2022-10-0219 min

My Daily Business PodcastLeaning into you and your own tone of voice to create a professional and conversational copy with Emma McMillan of Emma McMillan CopyDon't be afraid to repel people because by repelling people, you are also attracting your audience. In today's episode, Fiona chats with Emma McMillan of Emma McMillan Copy about the importance of having an effective copy. Not everyone's going to like what you put out. You've got to be okay with that. Tune in!⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more succ...2022-09-2849 min

Not Just About Copy with Emma McMillanIs your mindset getting in the way?* While you're here, register now for my Free Masterclass - Get copy confident *Since transitioning from copywriting into the copy coaching space back in 2020, I’ve noticed something that keeps cropping up. Mindset. Often the reason my clients don’t write - or share - content is because they talk themselves out of it. A lack of confidence can really stop you in your tracks from showing up, sharing and connecting with your audience. In today’s episode, we’re diving deep into five internal thoughts that may be showing up for you...2022-09-2512 min

Not Just About Copy with Emma McMillanGetting curious about digital accessibility with Chrissy ChiodoToday’s guest on the Not Just About Copy podcast is Christina Chiodo. Chrissy is a website strategist and copywriter with a particular interest in digital accessibility. She believes that proper 'human first' website design and copywriting means thinking through the access needs of your users as a core part of each project, not as an afterthought. Accessible design and clearly conveyed information benefits everyone, not just people with disabilities, and accessibility doesn't have to compete with aesthetics. Chrissy is on a bit of a mission to educate people on how they can make their onli...2022-09-1840 min

Not Just About Copy with Emma McMillanMy favourite copywriting tools, apps and techOver the years, I’ve discovered, trialled, fallen in love with and ditched many tools, apps or pieces of technology. But I think I can safely say I’ve landed on my 15 favourites. In this episode, you’ll hear about all the tools, apps or programs I use that make copywriting easier to either write, edit, organise, share or repurpose.You might also enjoy:Episode 20 - Easy ways to generate SEO-friendly content ideasEpisode 8 - How to create content without burning outEpisode 6 - Eeek! Is that a typo...2022-09-1116 min

Not Just About Copy with Emma McMillanControl is not a dirty word with Ilana KosakiewiczToday’s guest on the Not Just About Copy podcast is Ilana Kosakiewicz. Ilana first joined me on the podcast for Episode 28 - Get to know your host - where she interviewed me. Today, I’m turning the tables and interviewing my friend, peer and client, Ilana. Ilana is a leading Australian kinesiologist, women’s wellbeing mentor, and yoga and meditation teacher. She is an entrepreneur with a past life as a CPA accountant in the corporate world.Ilana’s own health journey with chronic fatigue, irregular cycles and auto-immune disease taught her that slowing down, fin...2022-09-0541 min

Brand Builders Lab with Suz Chadwick230. Growing your Copy Confidence with Copy Coach Emma McMillanThis week I'm chatting with copy coach Emma McMillan about growing your copy confidence! We chat about: Why good copy takes time (even for copywriters) How to stand out in your industry The power of writing about ourselves to build connections with others Common mistakes business owners make with their copy Emma is a educator, copywriter, copy coach and podcast host. She believes every business – small and large – deserves great copy. As your copy coach, Emma empowers you with the skills, confidence and accountability you need to connect authentically – and consistently – with your audience. Connect wit...2022-08-3143 min

Not Just About Copy with Emma McMillanCopy assets checklist for your small bizSomething that took me by surprise when I started and then grew my small business was just how much copy I needed to write - all the time. And no, I’m not talking about client work. I’m talking about all the copy assets I needed to develop just to grow and market my business. No matter what kind of service or product based biz you’re in, I bet you’ve noticed that too. A bio or profile here, social posts there, your website - the list goes on. And good copy is essential. It connects...2022-08-2812 min

Not Just About Copy with Emma McMillanCrafting a magnetic brand with Suz ChadwickToday’s guest on the Not Just About Copy podcast is Suz Chadwick.Suz is a bold business and mindset coach and speaker supporting women to go from business confusion to clarity, courage and CEO-ing at boss level.Suz has over 15 years as a brand consultant working with global brands and solopreneurs, leadership teams and running businesses. She knows what works when it comes to creating a business and brand that stands out. Suz is also the author of Play Big, Brand Bold, host of the popular Brand Builder's Lab podcast and the creator of Br...2022-08-2149 min

Not Just About Copy with Emma McMillanHow to write or revamp your welcome email sequenceLast week in my group program, the Co-writing Content Crew, I was asked a great question: How should you structure and time a welcome email sequence for a new subscriber?This was also the nudge I needed to update my own welcome sequence. Whether you’re like me and you need to update something existing, or you’re writing a sequence from scratch, this episode is for you. You’ll find out exactly how to create or revamp a welcome email sequence for your service-based business - and why it’s something to finally tick off your...2022-08-1413 min

Brand ChatsCreating connection through words with Emma McMillanIn this episode of brand chats, I'm chatting with educator, copywriter, copy coach and podcast host, Emma McMillan. Emma believes every small business deserves great copy. In her work as a copy coach, she empowers individuals with the skills, confidence and accountability they need to connect authentically - and consistently - with their audience! We chat about Emma's brand story as well as tips and tricks for connecting with your audience through words. • navigating the process of working with a brand strategist • niching down and owning your uniqueness • humanis...2022-08-0932 min

Not Just About Copy with Emma McMillanFeel good sales pages with Nami ClarkeToday’s guest on the Not Just About Copy podcast is Nami Clarke.Nami refined her magic toolkit of copywriting, sales, and content strategy running a photography studio for 10 years in one of Melbourne’s fancy postcodes. Today, through her workshops, signature course and 1:1 support - she helps digital course creators worldwide create more profitable launches with less stress. Nami's written work has been published by Mamamia, Elephant Journal, Huffington Post, and more. She now lives in Bendigo in regional Victoria.In this episode, we talk about:All our favourite class...2022-08-0751 min

Not Just About Copy with Emma McMillanMy 6 top lessons from 6 years in business6 years ago today I registered my ABN and started my business with a dream. To create a new career for myself, away from classroom teaching. I wanted to explore my creativity. To work flexibly. To find that elusive work-life balance.It was one thing to break away from a career of more than a decade. It was another to make a go of it in the small business world - about which I knew pretty much zip. It didn’t all go to plan (surprise, surprise!). But yet I persisted. I’ve continued to edge close...2022-08-0115 min

Not Just About Copy with Emma McMillanFlipping the script on Facebook ads with Fernanda AlbericiToday’s guest on the Not Just About Copy podcast is Fernanda Alberici.Fernanda is a marketing strategist, Facebook Ads expert, speaker and the CEO of Fab Marketing, a digital marketing agency dedicated to supporting women in business.Fernanda works with service-based and e-commerce businesses who want to stand out online, attract a consistent influx of leads and customers, and grow a profitable business without burnout.In this episode, we talk about:Fernanda’s transition from general marketing consultant to specialising in Facebook ads and why she loves the immediacy of t...2022-07-2447 min

Not Just About Copy with Emma McMillanYour mid-year content marketing reflectionLooking for more support?Join: The Co-writing Content Crew Or check out: 1:1 copy coachingToday’s episode guides you through a mid-year content marketing reflection. I’ll talk you through the five questions you need to ask yourself and share my personal reflection on all things content for the first half of 2022. A purposeful reflection is a chance to take a realistic look at what’s going on when it comes to copy and content in your business. But it’s also a chance to celebrate...2022-07-1713 min

Not Just About Copy with Emma McMillanUnpacking your money stories and taking inspired action with Sandy Hanrahan** I’m preparing to open the doors for the inaugural round of the Co-writing Content Crew kicking off on July 22. If there are still spots available, you can find all the details on my website here - or get in touch via Instagram DM.**Today’s guest on the Not Just About Copy podcast is Sandy Hanrahan.Sandy is a recovering corporate CFO and a passionate business coach. Having started her career as a corporate accountant, where she weaved her own brand of magic into the business world, Sandy grew tired of swimming upstream in the c...2022-07-1042 min

Not Just About Copy with Emma McMillan5 common mistakes you’re making with your copy - and how to fix them** The Co-writing Content Crew: DOORS OPEN THIS WEEK - GET ON THE WAITLIST **In today’s episode, you’ll hear about 5 very common mistakes I see when it comes to small business copy. I promise this won’t make you feel crappy about your copy! On the contrary, it’s a way for you to gain insights about what you may be doing inadvertently that’s not serving your audience - and to learn actionable strategies that will help you do something about it.Ready? Let’s dive in!2022-07-0310 min

Not Just About Copy with Emma McMillanStop stressing and guessing with social media trainer, Erika McInerney** Check out Emma's website relaunch and new services: Join the waitlist for the Co-writing Content Crew or check out the Copy coaching servicesToday’s guest on the Not Just About Copy podcast is Erika McInerney.Erika is a marketing strategist and social media trainer at Mac&Ernie - founded to increase digital skills and confidence in individuals and organisations. She is highly recommended for her support and genuine dedication to helping small businesses succeed. Erika has worked extensively across industry sectors and, through Mac&Ernie, has he...2022-06-2639 min

Not Just About Copy with Emma McMillanGet to know your host, Emma McMillan** Check out Emma's website relaunch and new services: Join the waitlist for the Co-writing Content Crew or check out the Copy coaching servicesFor this episode I flipped the script and invited guest host Ilana Kosakiewicz to interview me!Get to know more about my journey, my big career change, my why and what goes on behind the scenes at Emma McMillan Copy.Enjoy!Keen to learn more:The Co-writing Content Crew - WAITLIST NOW OPENFor more about how I...2022-06-2148 min

Not Just About Copy with Emma McMillanCultivating an explorer’s mindset with career coach, Kate Richardson** Check out Emma's website relaunch and new services: Join the waitlist for the Co-writing Content Crew or check out the Copy coaching servicesToday’s guest on the Not Just About Copy podcast is Kate Richardson.Kate is a corporate runaway and executive coach who now runs a career development and training practice that helps people build the confidence and skills to succeed in a 21st century career. Kate partners with organisations to deliver programs that elevate the careers of their people. She's especially passionate about working wi...2022-06-1237 min

Not Just About Copy with Emma McMillan5 About page essentialsNothing like an About page to strike fear into the hearts of small business owners everywhere. So, what are we afraid of? What if we could start to look at our About page as a place to make a beautiful human connection with our prospects?The good news is, there’s no one right way to write an About page - as long as it feels like a true reflection of you and demonstrates how you bring value to your target audience. In today’s episode, I share my 5 essentials for your About page, just to get you...2022-06-0510 min

Not Just About Copy with Emma McMillanCopy is conversation with launch copywriter and copy coach, Kirsty Fanton** Check out Emma's website relaunch and new services: Join the waitlist for the Co-writing Content Crew or check out the Copy coaching servicesToday’s guest on the Not Just About Copy podcast is Kirsty Fanton.Kirsty is a launch copywriter, fellow copy coach, and ex-psychotherapist. She’s got a knack for understanding how humans work, selling things with words, and building her business around work that feels good.I first came across Kirsty several years ago and took part in her signature program ‘Brain Camp’, which was a real game-changer for my business...2022-05-2943 min

Not Just About Copy with Emma McMillan10 website home page essentialsWhen you consider that your home page is really your website’s front door, it’s important to make sure it’s optimised for client attraction and conversion. Your home page should clearly represent your business and offering, help your prospects find what they need, and tell them how to buy from you. So, what should you include? In today’s episode, I guide you through a self-audit of your homepage with my 10 website home page essentials. No matter if you’re writing a website from scratch or optimising an existing one, there’s something here for you.Ha...2022-05-2210 min

Not Just About Copy with Emma McMillanThe realities of freelance life with Rebekah LambertHello and welcome to Episode 23. Today’s guest on the Not Just About Copy podcast is Rebekah Lambert. Rebekah plies her trade as a virtual marketing officer that helps changemaking, purpose-orientated start-ups, organisations and entrepreneurs with their content, strategy and community building needs. She’s the founder of the Freelance Jungle, a grassroots community that ends the isolation and raises the knowledge bar for thousands of Australian and New Zealand freelancers. She reminds freelancers that stress has a productivity cost through online community and a “pay what you can afford” approach to education. For her efforts, t...2022-05-1542 min

Not Just About Copy with Emma McMillanWhere should I use SEO keywords in my copy?Once you’ve done your keyword research, how do you go about using those keywords in your copy? Because SEO-optimised content is great but you never want it to compromise the experience for your reader.In today’s episode, I explain how to choose your focus keywords for a blog or website page then exactly where to put those keywords for the best chance of search engine visibility.You’ll get the lowdown on top tools to help you with this process, plus the eight top spots to use your focus keyword in your copy - all...2022-05-0817 min

Not Just About Copy with Emma McMillanGood things don’t just sell themselves with ethical jewellery designer and copywriter, Anu SawhneyHello and welcome to Episode 21. Before I introduce today’s guest, I want to quickly let you know that I have just 3 remaining spots for copy coaching clients through May and June. So if this is something that’s calling you right now, head to my website to book straight in through the copy coaching page or book a discovery call and we can chat about coaching. If you want to get a bit more of a sense of my coaching style, I would encourage you to check out some of my solo podcast episodes. Ok, let’s get cracki...2022-05-0145 min

Not Just About Copy with Emma McMillanEasy ways to generate SEO-friendly content ideasThere’s no point in writing content that never gets found or read, right?In today’s episode, I share some easy-to-use tools and strategies to generate SEO friendly ideas for your small business content marketing.You’ll get the lowdown on keywords, searcher intent and how to find fresh keyword ideas to create new pieces of content and grow your audience.Happy writing!Important links:Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ Copy coaching: https://www.emmamcmillancopy.com/copywriting-coach/ KW Finder: https://mangools.com/ Ubersuggest: https://neilpatel.com/ubers...2022-04-2517 min

Not Just About Copy with Emma McMillanUnlearning and untangling to reconnect with ourselves with Amanda FreemanToday’s guest on the Not Just About Copy podcast is Amanda Freeman.Amanda helps purpose-driven entrepreneurs, helping professionals and practitioners conquer their fears, clear energy blocks, and develop sky-high confidence in order to make powerful, intuitive life and business decisions.There is nothing she loves more than combining the ‘practical’ of mindset and inspired action with the ‘woo’ of energy healing. She loves helping her clients overcome procrastination, overwhelm and self-sabotage so that they can run their lives and businesses in a truly aligned, sustainable and profitable way.Amanda is an Energy Mentor and...2022-04-1847 min

Not Just About Copy with Emma McMillanWhy good copy takes timeIn a busy, fast-paced world, some things - good cups of tea and good copy - still take time.In today’s episode, we explore the idea of percolation and why you get a better outcome when you separate the processes of brainstorming and writing.You’ll find out how percolation works and get practical ways to apply it to any copywriting or creative writing project.Happy writing!Resources:Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ Copy coaching: https://www.emmamcmillancopy.com/copywriting-coach/ Episode 1 with Ami Summers: https://www.em...2022-04-1008 min