Shows
The Story of a Brand ShowYour Reformer - How Reformer Pilates Helped Heal a Mind and BodyIn this episode, I sit down with Emma Stallworthy, the inspiring founder behind Your Reformer. Her story begins with a deeply personal fertility journey that led her to reevaluate how she moved, how she managed stress, and ultimately how she cared for her body. Through Pilates—specifically reformer Pilates—she found physical healing, nervous system balance, and a sense of calm that became life-changing. That experience not only transformed her health, but also sparked the idea for a more accessible, at-home Pilates solution grounded in real emotional connection and everyday life needs. As we t...
2025-11-191h 03
Bold Ideas#5 // Emma Stallworthy, Your Reformer // How a Lockdown Spark Became a Global Pilates CompanyIn this episode, I’m joined by Emma Stallworthy, co-founder of Your Reformer - the brand bringing the full studio Pilates experience into homes and commercial spaces across Australia, New Zealand and the U.S. What began as Emma’s personal shift from HIIT to Pilates during a challenging fertility chapter became a bold idea in lockdowns: studio-grade, design-led reformers paired with an on-demand class platform.
You’ll hear how Emma and her husband Ben sold their Melbourne gym chain, bootstrapped early content (including shoots while 35 weeks pregnant!), and built an “affordable luxury” product that peopl...
2025-11-0436 min
DITLMake Small Improvements Each Day, says Pilates Guru Emma StallworthyName: Emma Stallworthy (@emma_stallworthy)Occupation: Founder and visionary behind Your Reformer, the pioneering brand transforming how people experience reformer pilates at home and in fitness studios worldwide.Day: Bone broth cubes in her smoothies, creative thinking in the sauna, and writing tomorrow's to-do list before bed.For more DITL, follow along online:Instagram: @ditlpod, @paigemport, and @dearmediastudio.YouTube: @dearmediastudioTikTok: @dearmediaProduced by Dear Media.This episode may contain paid endorsements and advertisements f...
2025-10-0235 min
HALO Talks: Elevating WellnessEntrepreneurial Drive and Innovation-The Story Behind the Stallworthy's Your ReformerOn today's episode, host Pete Moore sits down with Emma and Ben Stallworthy, the husband and wife team behind the Melbourne-based, Your Reformer. With a foundation built on serial entrepreneurship and a huge passion for Pilates, Emma and Ben share their story from reviving a rundown health club to scaling a successful chain of gyms, and ultimately selling their business to a major player. They dive into the challenges of pivoting from brick-and-mortar to launching their own Pilates equipment and digital content venture, all while (trying!) to balance family life, married life, and staying true to their...
2025-06-1729 min
The Glossy Beauty PodcastYour Reformer’s Emma Stallworthy on scaling subscription pilates in the USDespite being around for nearly 100 years, pilates has never been so popular. As previously reported by Glossy, search volume for “pilates” was at an all-time high in January 2004, with small yearly spikes each January since. It wasn’t until 2022 that search numbers topped those 2004 numbers before hitting an all-time in January 2023 and then again in January of 2024. However, searches have already topped 2024 numbers during the first week of the new year, according to Google Trends. The highest search numbers are coming from Australia, Singapore, New Zealand and the U.K. The U.S. ranks ninth for sear...
2025-01-0945 min
Rooibos cosmeticsYour Reformer’s Emma Stallworthy on scaling subscription pilates in the USDespite being around for nearly 100 years, pilates has never been so popular. As previously reported by Glossy, search volume for “pilates” was at an all-time high in January 2004, with small yearly spikes each January since. It wasn’t until 2022 that search numbers topped those 2004 numbers before hitting an all-time in January 2023 and then again in January of 2024. However, searches have already topped 2024 numbers during the first week of the new year, according to Google Trends. The highest search numbers are coming from Australia, Singapore, New Zealand and the U.K. The U.S. ranks ninth for searches so far this year. P...
2025-01-0942 min
Her Next Big MoveThe 7 Communication Secrets to Lead High-Performing Teams with Founder & CEO of Your Reformer, Emma StallworthyHey Business Besties! Priscilla and Lauren are joined by Emma Stallworthy, founder and CEO of Your Reformer, the brand transforming at-home Pilates with accessibility, innovation, and community. In this episode, Emma dives into the 7 communication secrets that keep her international teams aligned and thriving. From hosting strategy conferences to implementing weekly updates and leveraging collaborative tools, she breaks down the systems and strategies that have fueled her success.
Emma’s actionable tips will help you streamline your operations, empower your teams, and lead with clarity. If you’re ready to think bigger, communicate smarter, and take on your...
2024-12-1642 min
The Retail Wrap-UpEp. 95 - Emma Stallworthy, the Founder of Your ReformerSend us a textHello and welcome back to the Retail Wrap-Up – retail’s favourite podcast!We’re excited to bring you our latest episode featuring Emma Stallworthy, Founder of Your Reformer. Launched in 2021, Your Reformer has completely changed how people experience Pilates by offering studio-quality reformer beds for at-home use, along with an extensive library of on-demand classes.Here’s what you can look forward to in this episode:Emma’s Story: Hear about Emma’s personal journey and how her shift towards mindful movement transformed...
2024-10-2035 min
All Things Fitness and WellnessEmma Stallworthy on Pivoting from Gyms to B2C Success and Expanding Your Reformer to the USOn this episode of The All Things Fitness and Wellness Podcast, Krissy Vann interviews Emma Stallworthy, co-founder of Your Reformer, as she details her journey from traditional gym ownership to building a thriving B2C Pilates brand. Emma shares key insights on pivoting to the at-home fitness market during the pandemic and how Your Reformer is now exploring B2B partnerships.She also reflects on the challenges they faced in e-commerce and logistics, providing a candid look at what worked and what didn’t. As they prepare to expand into the US, Emma discusses their business strategy, in...
2024-09-0434 min
Business Benchmark Group PodcastIntellectual Interview with Ben & Emma Stallworthy | Tradies Success S01, EP08Setting goals and retaining customers - while these are some of the struggles many trades business owners encounter, our guests have taken and managed these in a smart way. Ben and Emma Stallworthy, together with Stefan, shares: - The growing of a business at a late twenties - Where to go about setting goals - Where to go and how to go to the next level This is your chance to hear the conversation of successful trade business owners. Don’t miss it.
2022-11-1629 min
Business Benchmark Group PodcastIntellectual Interview with Ben & Emma Stallworthy | Tradies Success S01, EP08Setting goals and retaining customers - while these are some of the struggles many trades business
owners encounter, our guests have taken and managed these in a smart way.
Ben and Emma Stallworthy, together with Stefan, shares:
- The growing of a business at a late twenties
- Where to go about setting goals
- Where to go and how to go to the next level
This is your chance to hear the conversation of successful trade business owners. Don’t miss it.
2022-11-1629 min
Business Benchmark Group PodcastEpisode 14: Interview with Ben & Emma Stallworthy, owners of Pinnacle Health ClubsInterview with Ben & Emma Stallworthy, owners of Pinnacle Health Clubs.
In this fantastic interview, Ben and Emma share the story of their business journey, the challenges they've faced and the successes they've had as they've grown from a single club to the four premises they have today.
This is a must-listen to episode for business owners, especially so for those in the fitness sector.
Ben and Emma discuss how they've dealt with the competition of bargain-priced gyms, the trend of 24/7 gyms and how they were able to address these challenges within their own business.
They share the importance of focusing...
2018-07-1629 min