Shows
MediaTalks - a podcast series by FreeWheelAs we enter the AI era, are agencies about to metamorphose?Predictive, generative, agentic. These might be fairly new words, yet they already resonate and are immediately recognisable. Artificial Intelligence is turning the media landscape on its head, from powerful prediction planning tools to cutting-edge creative tech and innovative solutions to buy and optimise ad campaigns. AI is fundamentally reshaping the industry. A good example is Values Media, an independent media agency based in France, which recently completed a full TV campaign buying via agentic AI. We’re only scratching the surface, but the implications are huge and profound. In this episode, we talked to Emmanuel Creg...
2026-02-1830 min
MediaTalks - a podcast series by FreeWheelHow AI will bring abundance to the advertising ecosystemToday’s marketing environment is shaped by a vast and fragmented array of channels and platforms that are all competing for attention and budget. This complexity has made media buying more challenging, requiring marketers to carefully navigate a crowded space while balancing reach and effectiveness. The real difficulty doesn’t just come from choosing the right platforms - it’s ensuring that every decision supports overarching strategic objectives, from boosting immediate conversions to building lasting brand loyalty. Artificial Intelligence is becoming a game-changer in this space, providing innovative tools to simplify decision-making and enhance campaign performance. It might o...
2025-12-0821 min
MediaTalks - a podcast series by FreeWheelIn conversation with TF1 Publicité on performance-driven TV evolution and breaking boundariesIn this special episode of MediaTalks, recorded on the sunny FreeWheel beach in Cannes, we talked to Philippe Boscher, Head of Digital Marketing, Data, Research, Addressable TV & Innovation at TF1 Publicité.As TV continues to transform and trail into more performance driven outcomes, Philippe shares some of TF1's latest advancements from a new distribution strategy with Netflix, to a new measurement piece through co-viewing, and the rise and impact of retail media.
2025-10-0120 min
MediaTalks - a podcast series by FreeWheelWhat does performance marketing mean for advertisers?‘’Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...’’Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more.
2025-07-0224 min
MediaTalks - a podcast series by FreeWheelWhat’s next for America’s biggest free streaming service Tubi in the UK?Launched in 2014 in the US, Tubi is one of the fastest growing Ad-supported Video On-Demand (AVOD) services, now reaching over 100million monthly active users. Last year Tubi announced it is coming to Europe and entered the UK market with blast. Join us in this new episode of MediaTalks as we discuss with Ross Appleton, the UK Managing Director, about the UK launch, their success thus far, and their vision for the longer term.
2025-05-1325 min
MediaTalks - a podcast series by FreeWheelHow DPG Media is innovating to bring simplicity of access to their inventoryIn this new episode of MediaTalks we spoke with Stefan Havik, the Chief Data Officer at DPG Media to cover a range of topics from measurement, data to simplification of the buy and how DPG Media is innovating to enable greater and simpler access to their premium inventory to buyers.
2025-03-3127 min
MediaTalks - a podcast series by FreeWheelIt's high time to break complexities and make TV simpler to buyTV can win - if we make it simple. TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it guarantees, and the performance it delivers. But, as an industry, we don’t always make it easy, and in a world where big tech is a few clicks away, that must change… Join me, Emmanuel Josserand, as I talk to James Rooke, President of Comcast Advertising, and discuss how moving toward simplicity can open TV to more advertisers and new opport...
2025-01-2119 min
MediaTalks - a podcast series by FreeWheelWhy do we still need to define premium and why does it matter for brands?Premium video is one of those topics that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated. In our latest Media Talks conversation, we spoke to David Evans, VP, Insights, Global at NBCUniversal, to better understand what high-quality video experience means from a consumer stand point, why the concept of 'premium video' really matters for brands and how the emergence of new ad formats is bringing great excitement in CTV environments.
2024-11-2123 minMediaTalks - a podcast series by FreeWheelIt’s Streaming TimeThere is a deep transformation taking place right now in the realm of media: Streaming. Streaming is changing the way viewers access and consume content with instant access at their fingertips to endless library of movies, series, sports, documentaries... accessible anywhere and anytime. As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry. In this episode of MediaTalks, we talked to Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, about the recent laun...
2024-07-1523 minMediaTalks - a podcast series by FreeWheelTackling the convergence of linear and digitalIn this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding of the digital and TV landscapes. We discussed the launch of PiqNiq and asked Bee to share her views and experiences about TV, CTV, convergence and more.
2024-04-1919 minMediaTalks - a podcast series by FreeWheelRe-imagining the viewer ad experienceNo matter how much you spend on creating an ad, if it is not being seen, or if the environment in which viewers are seeing the ad is not right, there is no impact and ultimately no ROI. The viewer experience has always been central to broadcasters who are constantly fine tuning and trying to establish an optimum ad experience. This is a very delicate balancing act at the crossroad between maintaining a positive user experience, ensuring advertisers reach their campaign goals and, generating revenue to fuel new investments in premium content. In this new episode we spo...
2024-01-1618 minMediaTalks - a podcast series by FreeWheelSimplifying and delivering audiences at scaleIn this episode, we spoke to Cammy Cronin, SVP Global Advertising Sales Strategy at NBCU to talk about their recent announcement bringing together leading local broadcasters and publishers across the world. Through this partnership NBCUniversal is looking to 'build a more scalable and equitable global video ecosystem’. The aim is to create the right foundation for greater and deeper industry collaboration across data / identity, automation, ad innovation, and measurement, on a global scale.
2023-12-0520 minMediaTalks - a podcast series by FreeWheelResponsible Marketing, how Heineken is driving marketing in a different way?In this new episode of MediaTalks, we speak to Olya Diachuk, Data Driven Media Director at Heineken, about a very important topic: Sustainable Marketing.We talk sustainability from a people as well as environmental perspectives and unpack Heineken's Brew a Better World vision to drive progress towards a greener, fairer and more balanced world.
2023-07-2731 minMediaTalks - a podcast series by FreeWheelRe-defining TV - Why is it important to classify TV in this day and age?To kick off the first episode of our new season 2023, I wanted to continue to explore the much discussed topic of Advanced TV, and CTV in particular! There is so much going on around Advanced (AVOD, CTV, Addressable TV), with so many platforms changing models or new ones appearing and audiences hopping between all these new services to access their favourite content. Vevo has been on this bandwagon for some years and has recently expanded its distribution models, a perfect time to talk to Richard Brant, Director Advanced TV at Vevo, to discuss various aspects of advanced tv and ho...
2023-01-3026 minMediaTalks - a podcast series by FreeWheelAre we paying enough attention? Why Attention is becoming a vital piece of campaign effectivenessMeasurement remains one of the major inhibitor of ad spend and is certainly one of the biggest challenge in our media industry. It is one thing to ‘reach’ consumers with an ad, but critically there is a growing question on how well the ad performed? Or really if viewers have actually paid Attention to the ad?Interests around Attention has grown recently due to the inability of online measurements to provide effective reports on ad exposure and the real impact of an ad on consumers. But attention is hard to quantify and measure and is often mis-understood. In t...
2022-12-0523 minMediaTalks - a podcast series by FreeWheelThe Rapid Rise of FASTsThere are today so many ways to access and watch content. But one of the newest ways consumers are now watching content is on Free Ad-Supported Streaming Television, otherwise called FAST. In this episode, celebrating one year of MediaTalks, we talked to Jan Vorndamm, VP International Advertising Business at PlutoTV. Together with Jan, we discuss what's behind the exponential growth of these FASTs and why the appetite for these services is only starting.
2022-11-1419 minMediaTalks - a podcast series by FreeWheelUnderstanding the viewer to deliver a premium video experienceIn this episode, we talked to Mathijs Gilissen, Director of Digital Performance and Optimisation at Talpa Network in the Netherlands. During our discussion we touched upon various topics from the new reality of the cookieless world to automation / programmatic as well as user experience, following a recent ad load study undertaken by Talpa.
2022-09-1219 minMediaTalks - a podcast series by FreeWheelAdvancedTV, does scale always matter?There’s a lot of talks about the rise of AdvancedTV (ATV) and, according to a survey FreeWheel’s conducted at the end of last year, agencies and advertisers are very bullish about ATV platforms which are all seeing strong and continued growth across many European markets. The ability to bring data to TV-like environments is bringing a lot of excitements to buy-side players. However, to make these platforms attractive and valuable you need scale; but how does this play out in smaller territories such as The Netherlands? To answer our questions, this month we talked to Remon Buter, Chief...
2022-05-1714 minMediaTalks - a podcast series by FreeWheelRise of Linear Addressable: A Telco Operator JourneyIn this episode we talked to Bart Swimberghe, advertising experience and data monetization lead at Proximus, about some of the latest advancements that have taken place in Belgium on the Linear addressable front. Proximus was one of the first telco operator to embark in the linear addressable journey, starting back in 2017. A complex journey, but one with many learnings and great innovations which have led to this interesting position Proximus now is in the market...
2022-03-3118 min
Loulabelle’s FrancoFilesLoulabelle's FrancoFiles Ep 62 - Montmartre local's tales: Dalida, Bresse chicken & Chamonix solowww.loulabellesfrancofiles.com Hosted by Louise PrichardProfessor Emmanuel Josserand grew up in Montmartre but now resides in Sydney, Australia. He has worked around the world but it was "love" that kept him in Sydney! Very French he says!In this warm and funny chat with Emmanuel he tells me about his life growing up in Montmartre with his grandparents who lived next door to uber famous singing sensation Dalida! With Emmanuel it seems his connection to France is all about the food. Just like me! He loves the stinkiest cheese, chouquettes or...
2022-02-2232 minMediaTalks - a podcast series by FreeWheelRise of linear addressable: an Italian perspectiveFor this first episode of 2022, we turned to Italy and spoke with Andrea Conte, Head of Product Development and Data at Publitalia’80, Mediaset’s ad sales house. We discussed some of the latest advancements that have been implemented at Mediaset from the re-positioning of their OTT services to the new developments in addressable TV and how these changes are opening the door to simpler and more effective ad campaigns.
2022-02-2222 minMediaTalks - a podcast series by FreeWheelBack to the future: a premium video journeyFor this festive and last episode of 2021 we talked to our own Thomas Bremond, GM, International, FreeWheel and embarked in a journey across time. We explore some of the most striking events that occurred in the premium video and media industry over the past 5 years and reflect on some of the learnings and how the TV industry is evolving and preparing itself for the challenges ahead.
2021-12-0521 minMediaTalks - a podcast series by FreeWheelThe insatiable appetite for Advanced TV: a German perspectiveThis month, we talked to Thomas Leymann, Director Digital Investments at GroupM in Germany to explore how marketers are coming out after a rough period of uncertainty. We reflect on how the return to optimism is driving investments in Advanced TV and CTV in particular and how marketers are taking advantage of the linear and digital convergence.
2021-11-2316 minMediaTalks - a podcast series by FreeWheelEpisode 2 with Charlie Glyn - Premium video programmatic: the new dealIn this second episode of MediaTalks, we discuss with Charlie Glynn, Ad Tech Lead at Channel 4, to uncover what’s behind the recent announcement of All 4 Private Marketplace. The new innovation allows brands to buy digital advertising of premium inventory via private programmatic auction, a UK’s first. But what does that mean for the industry, why has it taken so long and what’s next? These are some of the questions we examine with Charlie during our 15 minutes candid conversation.
2021-10-2514 min
MediaTalks - a podcast series by FreeWheelEpisode 1 with Tim Willcox - Unlocking the full potential of CTV, programmatic, and premium videoIn the first episode, we talked to Tim Willcox. Tim is a programmatic expert, having spent the last 15years in various buy-side commercial and programmatic ventures. Most recently Tim was the Managing Director of the centralised Programmatic Hub at Dentsu. He is now advising various buy-side media clients to help them better understand and navigate the complex universe of programmatic video.During this first session Tim and I had a candid discussion about the advent of CTV, programmatic and the ‘commodatisation’ of the industry.
2021-09-0816 min
Think: Business FuturesThe Graveyard Shift: Hotel Quarantine & The Private Security SectorIn late March, the Victorian government put private security firms in charge of hotel quarantine in Melbourne. Since then, a long list of breaches of quarantine conditions by private security personnel, including sleeping with guests, allowing fresh-air breaks or bursting into rooms frantically searching for the TV remote have become public knowledge. But is the industry at large to blame? Or have a few bad apples ruined the whole bunch?Joining Max Tillman today for our weekly round is Bryan De Caires, CEO of...
2020-08-1129 min
ErgasiaErgasia Digest #1 - 9.12.17Welcome to Ergasia Digest #1 - a weekly round-up of news from the world of faith, work, theology, and economics. This is a new initiative of the Ergasia podcast, bringing real news stories into contact with theological reflection, posing questions from the perspective of a Christian theology of work.
References
Martin, Peter "Big firms including News Corp, Exxon and Chevron paid no tax in 2016, Tax Office says". Located at http://www.smh.com.au/federal-politics/political-news/big-firms-including-news-corp-exxon-and-chevron-paid-no-tax-in-2016-tax-office-says-20171208-h01kxq.html
Kaine, Sarah and Josserand, Emmanuel "Amazon's track record may signal a chang...
2017-12-0913 min