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EmpowrSoft™ | Joanna Sherrow
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The Practice Amplifier
Ep 20 Celebrating Milestones and Reflecting on Season One
We’ve hit a major milestone Episode 20! In this special solo episode, Joanna Sherrow reflects on the journey so far and what’s ahead for The Practice Amplifier Podcast. From conversations with dental and vision professionals to innovators in speech, audiology, and automation, Season 1 laid the groundwork for building thriving, patient-centered practices.Joanna highlights standout episodes, including:Building patient loyalty with Justin from MetricMedExploring Voice AI in patient engagement with Mohan GalatiThe power of emotional intelligence in leadership with Dr. KingaYou’ll hear how topics like lead g...
2025-04-25
05 min
The Practice Amplifier
Ep 19 Empowering Families Through Therapy: A Conversation with Jessica Hundley of Kentucky Therapy Solutions
In this episode of The Practice Amplifier, we’re joined by Jessica Hundley, a board-certified speech-language pathologist and founder of Kentucky Therapy Solutions. Jessica walks us through her inspiring journey of starting her own practice, driven by a passion for helping children thrive through early intervention and family-centered care.🔍 What You'll Learn in This Episode:Jessica’s path to launching Kentucky Therapy SolutionsThe role of early intervention in pediatric speech and feeding therapyThe variety of services offered: speech therapy, feeding therapy, and lactation supportHow Jessica manages referra...
2025-04-18
27 min
The Practice Amplifier
Ep 18 Dental Care with Leadership and Innovation with Dr. Ben Friberg
In this powerful episode, we’re joined by Dr. Ben Friberg, who takes us on a remarkable journey from the construction industry to becoming a successful dental practice owner. He opens up about the lessons he's learned along the way highlighting the key roles that leadership, effective systems, and intentional marketing play in building a thriving, patient-focused practice.Dr. Friberg shares how integrating a therapy dog into the clinic has transformed the patient experience, easing anxiety and deepening trust. We also dive into how technology and AI are shaping the future of dentistry and why dentists should em...
2025-04-04
32 min
The Practice Amplifier
Ep 17 Revolutionizing Dental Care with Warranties with Doug Baker
In this episode, Doug Baker shares how Dental Protection Group is transforming the dental industry through an innovative five-year dental warranty program. He explains how this unique approach benefits both patients and dental practices by enhancing patient trust, increasing retention, and offering financial advantages to practices. Doug also delves into the claims process, how easy it is for practices to get started, and the exciting future of dental warranties in the U.S., Canada, and Europe.Key TakeawaysDental Protection Group offers a five-year dental warranty to support patient care and build trust....
2025-03-28
24 min
The Practice Amplifier
Ep 16 Empowering Patients Through Dentistry with Dr. Jessica Kress
✨ Episode Summary:In this episode of The Practice Amplifier, we sit down with the compassionate and trailblazing Dr. Jessica Kress, founder of Commonwealth Smiles. From launching her practice right out of dental school to becoming a top-recognized dentist in her community, Dr. Kress shares her story of resilience, innovation, and heart-led leadership in the field of dentistry.She opens up about balancing her role as a mom and a practice owner, the importance of inclusivity in healthcare, and why she’s passionate about mentoring future dentists. You’ll also hear about her unique approach to emerge...
2025-03-21
27 min
The Practice Amplifier
Ep 15: From Pharmacy to Publishing: Janan Sarwar's Journey
Summary: In this insightful episode, host Joanna Sherrow sits down with Janan Sarwar, a pharmacist turned entrepreneur and book publishing expert. Janan shares her remarkable transition from healthcare to publishing, driven by personal challenges and a passion for storytelling. She introduces the innovative idea of books as business cards, explains different publishing pathways, and sheds light on the realities of book sales. Throughout the conversation, she emphasizes the value of mentors, sponsors, and continuous learning, especially for professionals navigating career changes. If you’ve ever thought about writing a book or exploring new opportunities beyond your primary pr...
2025-03-15
30 min
The Practice Amplifier
Ep 14 Unlocking Dental Marketing Success with Gary Bird of SMC National
Episode SummaryIn this episode of The Practice Amplifier, Joanna Sherrow speaks with Gary Bird, founder of SMC National and a leading expert in dental marketing. They explore the evolution of dental marketing, the importance of a data-driven strategy, and the biggest challenges dental practices face in attracting and retaining patients.Gary shares key marketing metrics every practice should track, the power of community building, and how AI and industry consolidation are reshaping the future of dental marketing. He also discusses why outsourcing marketing can be a strategic advantage for practices that struggle to manage...
2025-03-07
30 min
The Practice Amplifier
Ep 13 Building Patient Loyalty in Dentistry with Justin Gerock of MetricMed
In this episode of The Practice Amplifier, Joanna Sherrow sits down with Justin from MetricMed to explore his journey from finance to digital marketing, with a focus on the dental industry. They discuss the challenges and opportunities in dental marketing, the importance of authenticity, and how MetricMed sets itself apart by acting as a strategic partner rather than a traditional agency.The conversation delves into integrating traditional and digital marketing, the importance of adaptability in a rapidly evolving landscape, and the role of AI in enhancing patient engagement. Justin shares valuable insights on effective marketing strategies for...
2025-02-28
35 min
The Practice Amplifier
Ep 12 Unlocking Emotional Intelligence for Leadership with Dr. Kinga Mnich
SummaryIn this insightful episode, we sit down with Dr. Kinga Mnich, an international social psychologist and leadership expert, to explore the power of emotional intelligence in personal and professional success. Dr. Kinga shares how emotions shape decision-making, the cultural influences on emotional expression, and the importance of curiosity in understanding ourselves and others.She also delves into the challenges of navigating emotions in leadership, the evolving concept of identity, and how both men and women experience emotions differently due to societal norms. This conversation offers practical strategies to develop emotional awareness and create environments...
2025-02-21
33 min
The Practice Amplifier
Ep 11 Empowering Patients Through Functional Medicine with Krystle Maynard, DNP, RN
Summary:In this episode we interview Krystle Maynard, a former ICU nurse turned entrepreneur, who shares her journey into the world of functional medicine and wellness. Krystle discusses her transition from critical care to founding Vita Oasis, a wellness clinic offering IV therapy and weight loss management. The conversation explores the importance of patient-centered care, the shift towards preventative healthcare, and the challenges and successes of running a business in the wellness space. Krystle emphasizes the need for accurate information in the age of social media and the importance of empowering patients to take control of their...
2025-02-14
28 min
The Practice Amplifier
Ep 10 Building Trust in Dentistry with Dr. Mary Shields
🔹 Episode Summary:In this episode of The Practice Amplifier, Dr. Mary Shields shares her inspiring journey in dentistry, highlighting the importance of patient-centered care. She reflects on her early passion for dentistry, the challenges of starting her own practice, and the significance of building trust with patients. Dr. Shields also explores the evolving landscape of dentistry, including the rise of women in the field and the role of technology in enhancing patient care. She provides valuable insights for aspiring dentists, emphasizing mentorship, continuous education, and maintaining high-quality patient care. 🔹 Key Takeaways:✅ Dr. Shields...
2025-02-07
34 min
The Practice Amplifier
Ep 9 The Direct Primary Care Model with Jessica McCartin, NP
Summary In this episode, Jessica McCartin, a family nurse practitioner who shares her journey into healthcare, her passion for patient care, and the innovative model of direct primary care. Jessica discusses the importance of spending quality time with patients, the benefits of a patient-centric approach, and how she empowers her patients through education. She also shares her vision for the future of primary care, emphasizing the shift towards preventative care and the importance of community health. Listeners will learn about the direct primary care model, its advantages, and how to get started with this approach to healthcare.
2025-01-31
34 min
The Practice Amplifier
Ep 8 The Power of Acknowledging Emotions with Sheryl Woolverton
Summary In this episode, Sheryl Woolverton discusses her journey as a grief counselor and life coach. They explore the complexities of grief, the importance of acknowledging emotions during transitions, and the need for support in navigating life's changes. Sheryl shares insights on mindset, self-perception, and finding harmony in life rather than striving for balance. The conversation emphasizes the value of community, coaching, and the ability to change one's circumstances, encouraging listeners to embrace their unique paths and seek help when needed. Takeaways Grief is a normal part of life that often...
2025-01-24
42 min
The Practice Amplifier
Ep 7 The Impact of Technology on Health with Dr. Julie Lyles
Summary In this episode of the Practice Amplifier, Dr. Julie Lyles shares her extensive experience in chiropractic care, discussing her journey, the evolution of the profession, and the importance of a holistic approach to health. She emphasizes the five pillars of wellness: optimal structural function, balanced nutrition, consistent exercise, adequate sleep, and healthy coping strategies. Dr. Julie also addresses the impact of technology on health, the necessity of maintenance care, and the shift in healthcare paradigms towards patient empowerment and responsibility for one's health. Takeaways Dr. Julie has...
2025-01-17
42 min
The Practice Amplifier
Ep 6 Following Your Passion with Jessica Abell, RDN, LDN
Summary In this episode of the Practice Amplifier podcast, Joanna Sherrow interviews Jessica Abell, a registered dietitian nutritionist and founder of Plant Powered Health. Jessica shares her journey from a career in IT to becoming a dietitian, emphasizing the importance of plant-forward nutrition and gut health. The conversation explores the challenges of transitioning to a healthier lifestyle, the significance of fiber in diets, and the need for accountability in nutrition. Jessica also discusses her marketing strategies for her new business and the various programs she offers to support women's health and wellness.
2025-01-10
42 min
The Practice Amplifier
Ep 5 Building a Community: The Zen Zone Wellness Center with Marie Yocum
Summary In this engaging conversation, we are speaking with Marie Yocum, a wellness entrepreneur owner of The Zen Zone , who shares her inspiring journey from Germany to America, her experiences in building a nonprofit for veterans, and the establishment of her wellness center. They discuss the importance of holistic health, self-care, and the challenges of running a business while maintaining a focus on client relationships and community support. Marie emphasizes the significance of taking care of oneself and the need for business owners to prioritize their well-being. The conversation concludes with insights into future aspirations and the g...
2025-01-03
45 min
The Practice Amplifier
Ep 4 Niching Down to Niche Up
In this episode, we share the journey behind our decision to niche down and focus on serving Dental, Vision, Audiology, and Speech practices. While the move wasn’t without its skeptics, it’s one of the most strategic decisions we’ve made for our business. We’ll discuss why niching down matters, the unique challenges these patient care practices face, and how our tailored solutions at EmpowrSoft are designed to make a difference. What You’ll Learn in This Episode: Why “niching down” can be a powerful growth strategy for your business. The surprising ins...
2024-12-27
12 min
Small Business Bestie
36: Bestie Bites - AI and CRM Strategies with Joanna Sherrow and Empowrsoft
Send us a textJoanna Sherrow, the dynamic force behind EmpowerSoft, joins us to share her unconventional journey from Savvy Chic Design to spearheading a digital marketing empire. Gain insights from Joanna as she discusses embracing opportunities and figuring things out as she goes, offering invaluable advice for small business owners grappling with customer relationship management. Discover how her team’s expertise transformed the branding for Small Business Bestie and Cultivate Accounting into compelling visuals that speak volumes. 👀🔊Explore the art of innovation with strategies like bowtie marketing, which balances client acquisit...
2024-12-25
36 min
The Practice Amplifier
Ep 3 Aiming for A Healthier 2025 with Carolyn Krueskamp
In this episode, we dive into the common struggles many people face when it comes to metabolism, hormone imbalances, and gut health. Our guest, Carolyn Krueskamp, is a Registered Dietitian, Personal Trainer, and holds a Master’s Degree in Nutritional Sciences. With years of personal and professional experience, Carolyn shares insights into overcoming the "all or nothing" mindset and creating a sustainable approach to nutrition and fitness. What You’ll Learn in This Episode: The truth behind a "sluggish metabolism" and how to address it. Common signs of hormone imbalances and actionable tips to regain balance. The...
2024-12-20
33 min
The Practice Amplifier
Ep 2 The Future of Voice AI with Mohan Gulati
Discover how voice AI is revolutionizing the way businesses operate! Join Joanna Sherrow, founder of EmpowrSoft, and tech innovator Mohan Gulati as they discuss the transformative potential of AVA, EmpowrSoft's advanced voice AI system. In this insightful conversation, you'll learn how voice AI is shaping the future of customer interactions, streamlining operations, and enhancing the overall client experience. Whether you're a business owner, tech enthusiast, or simply curious about the possibilities of voice AI, this video is packed with valuable insights and actionable ideas. ✨ Ready to see it in action? Test AVA for yourself now! 👉 https://empowrsoft.com/voiceai-demo 📌 Don’t fo...
2024-12-18
39 min
The Practice Amplifier
Ep 1 Launch Episode of The Practice Amplifier
The debut episode of The Practice Amplifier: Building Success in Patient-Centered Care introduces listeners to a podcast dedicated to helping Dental, Vision, Audiology, and Speech clinics thrive in today’s competitive landscape. Hosted by [Your Name], the show promises actionable insights, innovative tools, and strategies to achieve sustainable growth while keeping exceptional patient care at the core. Listeners can expect episodes covering: Attracting Patients: Effective marketing strategies to enhance reputation and drive consistent growth. Streamlining Workflows: Tools and systems to simplify operations and improve efficiency. Scaling Impact: AI-powered solutions and data-driven strategies for sustainable expansion. Th...
2024-12-11
08 min
The Practice Amplifier
Welcome to The Practice Amplifier!
Welcome to The Practice Amplifier: Building Success in Patient-Centered Care! This podcast is your go-to resource for helping Dental, Vision, Audiology, and Speech clinics, thrive in today’s competitive landscape. By leveraging the power of marketing, technology, and innovation, we’ll empower your practice to reach new heights. Brought to you by EmpowrSoft, your trusted partner for specialized websites, marketing strategies, system automation, and AI-powered solutions tailored to Dental, Vision, Audiology, and Speech clinics. And now, here’s your host, Joanna Sherrow, ready to guide you on this transformative journey. Each week, we’ll dive into exp...
2024-12-07
01 min