Shows
Legal Mastermind Podcast - Presented By Market My MarketEP 293 - How Law Firms Will Win in 2025 Part 2How Law Firms Will Win in 2025 Part 2 — Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond. Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/ Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/ Visit Market My Market’s Website: www.marketmymarket.com/ On This Ep...
2024-11-0822 minLegal Mastermind Podcast - Presented By Market My MarketEP 292 - How Law Firms Will Win in 2025 Part 1How Law Firms Will Win in 2025 Part 1.Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond.Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-marketConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/ Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/Visit Market My Market’s Website: www.marketmymarket.com/On...
2024-11-0428 min
Lawyer Business AdvantageCompeting for Leads with Eric Bersano
In this episode, Alay and Eric discuss:
Smart, online marketing to capture the market in your niche and your geographical area.
Standing out and setting up a unique marketing campaign for your firm.
Creative ways to use social media and build a following.
No niche is too small.
Key Takeaways:
For the attorneys who don’t want to commit to doing social media themselves each week, you will likely need to pay for online advertising.
Find something that fits with your personality. Find your niche within your niche with what you are passionate...
2024-10-0324 min
Getting Results with Dr. JeanE42: Eric Bersano: Why Lawyers Need to be Master MarketersDr. Jean, The Results Queen® discusses the importance of marketing, business development, and operations for law firms. Her guest, Eric Bersano, shares how he transitioned from working in orthopedics to marketing law firms. Lawyers are often resistant to marketing because they see it as unprofessional, but Eric argues it is crucial in the digital age. They recommend lawyers educate potential clients about their specializations through websites, blogs, and social media. Lawyers should also attend conferences to network and learn from successful peers. While lawyers must wear many hats starting out, larger firms should hire dedicated marketing staff. Marketing builds a...
2024-05-1037 min
The Legal Low Down With Birmingham's Lawyer, Joe IngramCONVERSATION WITH ERIC BERSANO LEGAL WEBSITE EXPERTA CONVERSATION WITH ERIC BERSANO REGARDING LEGAL WEBSITES. HE HAS BEEN IN THE INDUSTRY FOR MORE THAN 15 YEARS AND KNOWS EVERYTHING ABOUT WEBSITES AND SEO MARKETING. Send a text
2024-04-2649 minLegal Mastermind Podcast - Presented By Market My MarketEP 241 - Ten Ways Law Firms Will Win in 2024 Part 2 - Chase Williams, Ryan Klein, & Eric BersanoIn Ten Ways Law Firms Will Win in 2024 Part Two, Legal Mastermind Podcast hosts Chase Williams, Eric Bersano, and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2024 and beyond.Connect with Market My Market on LinkedIn: www.linkedin.com/company/market-my-marketVisit Market My Market's Website: www.marketmymarket.com/On This Episode, We Discuss…5. Focus Groups6. E-E-A-T7. Refreshing Website Content8. Micro-Content9. Mastermind Groups10. Retaining Employees
2023-12-0426 minLegal Mastermind Podcast - Presented By Market My MarketEP 240 - Ten Ways Law Firms Will Win in 2024 Part 1 - Chase Williams, Ryan Klein, & Eric BersanoIn Ten Ways Law Firms Will Win in 2024, Legal Mastermind Podcast hosts Chase Williams, Eric Bersano, and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2024 and beyond.Connect with Market My Market on LinkedIn: www.linkedin.com/company/market-my-marketVisit Market My Market's Website: www.marketmymarket.com/On This Episode, We Discuss…Intro to Ten Ways Law Firms Will Win in 20241. Future of AI2. Being Creative with Marketing3. Emphasis on OTT4. Diversifying Social Media Channels
2023-11-2727 minLegal Mastermind Podcast - Presented By Market My MarketEP 224 - Eric Bersano & Ryan Klein - Focus Group ReviewSpecial guest Ryan Klein is the CEO of Market My Market and fellow co-host of the Legal Mastermind Podcast. Klein joins LMP co-host and Market My Market's Vice President of Business Development Eric Bersano for a review of focus groups on legal websites.Visit Market My Market’s Website: https://www.marketmymarket.com/On This Episode, We Discuss…The Outcome of Focus Groups on Legal WebsitesHow AI Affects the Legal IndustryWhat Future Focus Groups Could ProvideHave any ideas for a focus group? Reach out to us at info@legalmastermindpodcast.com.
2023-08-0418 min
Esquire UniversityCalifornia Wildfire Litigation - Attorney Mike DankoAttorney Mike Danko discusses his experience working with people who have been affected by California Wildfires. Mike goes into the details of why it is in a person's best interest to work with an attorney including 100% reimbursement of all attorney's fees and navigating the nuances of the law for wildfire victims. In some cases the difference in financial recovery can be hundreds of thousands of dollars.
2021-08-0334 min
Esquire UniversityAttorney Joe Fried - Truck Accident Subject Matter ExpertAttorney Joe Fried shares his insights on being a subject matter expert for Truck Accident cases. Joe has received some of the largest truck accident verdicts & settlements in the country. He consults with other lawyers who benefit from his keen insights into this complex area of litigation. Joe also founded the Academy of Truck Accident Attorneys https://academyoftruckaccidentattorneys.org/ to help educate lawyers on best practices during a truck accident litigation.He also shares his experience of making the leap to focus on a niche within a niche and becoming a thought leader for truck accident cases...
2021-07-2142 min
Esquire UniversityMegan Braverman - Berbay - PR for Law FirmsMegan Braverman is a principal at Berbay Marketing & PR. She has been helping law firms get into the news, apply for nominations and schedule speaking engagements around the country. These accomplishments will elevate your law firm in the eyes of your peers and potential clients.Some of their news placements include; Daily Journal Top 100 Attorneys, Chambers and Partners, National Law Journal Trailblazers and U.S. News Best Law Firms. For more information on Berbay you can visit their website at www.berbay.com
2021-06-1623 min
Esquire UniversityParagard litigation update with attorney Marcus SusenIn this episode Marcus discusses the Paragard MDL. He has been appointed lead counsel of the Paragard Plaintiff’s Steering Committee in the Eastern District of Pennsylvania and now the Plaintiffs’ Steering Committee for Paragard..The Paragard litigation is fairly new but has some similarities to other birth control devices that have harmed women.Marcus is a fierce women's health advocate and was instrumental in the Essure case against Bayer. He was credited as filing the first Essure case in the country in which the MDL resulted in a $1.6B settlement against the pharmaceutical company. For...
2021-06-1017 min
Esquire UniversityLaw Firm Financing with Paul Cody and Steve Mingle of Counsel FinancialIn this episode we dive into the service of law firm financing. Counsel Financial is a unique company in that it was founded by attorneys with the sole focus on lending to contingent-fee law firms. Paul and Steve explain why that is an important distinction and how a stable source of capital can benefit attorneys whether they need funding for their single event practice, a mass tort campaign or law firm growth and operations.For more information on Counsel Financial you can click this link https://www.counselfinancial.com/ or to explore more resources on financing your...
2021-05-2829 min
Esquire UniversityThe Mass Tort ProcessBrian Vogel explains everything you need to know about the mass tort process. This podcast covers how to pick a tort, how to find a firm to partner with, marketing, intake, financing and more.
2021-04-2337 min
Esquire UniversityAttorney Paola Pearson on ElmironPaola Pearson of Anapol Weiss discusses her unique journey to becoming a lawyer. Paola is on the Executive Committee for the Elmiron MDL. She explains the current status and details of the litigation.
2021-04-1422 min
Esquire UniversityLaw Firm Cyber Security with Adam FowlerAdam Fowler of Serenitex works with law firms to help protect their data from cyber attacks. Their technology allows them to provide custom solutions at prices that were not achievable until recently. Visit them at http://www.serenitex.com/ to learn more.
2021-04-1218 min
Esquire UniversityAttorney Mark O'Mara comments on the Derek Chauvin Trial who is accused of murdering George FloydAttorney Mark O'Mara offers his unique perspective on the Derek Chauvin trial. Mark is a Board Certified Criminal Trial attorney and also handles civil rights cases. He discusses several recent developments including the $27 million settlement for the Floyd family, jury selection and the 3rd degree murder charge being added back to the case. Mr. O'Mara also gives his opinion on how Derek Chauvin's team may approach this from a defense angle and how the state will likely present its case.
2021-04-0537 minLegal Mastermind Podcast - Presented By Market My MarketEP 92 - Eric Bersano - Is Mass Torts Right for You and Your Firm?Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at eric@marketmymarket.com or you can call him on his cell phone at 310-889-8777. On This Episode, We Discuss ...- How To Decide Which Mass Tort You Should Pursue- Who Is This a Great Fit For?- The Best Mediums...
2021-02-1525 min