Shows
Going ForwardConfusion Costs, Confidence Leads: Financial Clarity for Entrepreneurs | Going Forward 112In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren’t required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress...
2025-10-2147 min
Going ForwardConfusion Costs, Confidence Leads: Financial Clarity for Entrepreneurs with Michael Scarpati | Going Forward 112In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren’t required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn’t stay i...
2025-10-0748 min
Going ForwardMind Over Matter: Marcus Lattimore’s Mental Resilience After Football | Going Forward 111 Part 2In Part 2 of Episode 111 of Going Forward, Eric Elliott continues his inspiring conversation with Marcus Lattimore, former collegiate football All-American NFL running back, diving deeper into his journey of reinvention and the wisdom gained beyond the football field. Marcus reflects on the impact of his career-ending injury, not as a setback but as a moment that reshaped his purpose and opened the door to new expressions of strength through writing, spoken word, and mentorship.In this episode, Marcus shares how he found peace and contentment after the spotlight, why true mastery extends beyond athletics, and the importance...
2025-08-2645 min
Going ForwardMind Over Matter: Marcus Lattimore’s Mental Resilience After Football | Going Forward 111 Part 1In episode 111, part 1 of Going Forward, Eric Elliott is joined by Marcus Lattimore, former collegiate football All-American NFL running back, and now a celebrated spoken word artist, to explore the power of mindset and resilience. From his early days as an All-American football player to his career-changing injury and beyond, Marcus shares how his life’s most challenging moments became the foundation for his most significant growth.In this episode, Marcus opens up about his transition from the football field to spoken word, and how the mental strength he developed as an athlete has shaped his approach to...
2025-08-1242 min
Going ForwardLeveraging Legal Tech to Scale Your Law Firm with Joshua Lenon | Going Forward 110In episode 110 of Going Forward, Eric Elliott is joined by Joshua Lenon, Lawyer in Residence at Clio, to dive into the rapidly evolving world of legal technology and its impact on law firms today. As one of the leading voices at the intersection of law and technology, Joshua brings a wealth of knowledge from his work with Clio and his expertise in the legal field.Together, they discuss key insights from Clio's 2024 Legal Trends Report, including how client expectations are shifting, the growing importance of hybrid work models, and the crucial role of technology in driving firm g...
2025-07-2253 min
Going ForwardFrom the White House to the Boardroom: Leadership Secrets with Anton Gunn | Going Forward 109In episode 109 of Going Forward, Eric Elliott sits down with Anton Gunn, former senior advisor to President Barack Obama and the world’s leading authority on Socially Conscious Leadership. Anton shares his incredible journey, from being a standout SEC football player to becoming a force in leadership consulting, helping organizations build diverse, high-performing teams.As the bestselling author of The Presidential Principles, Anton provides invaluable insights into what true leadership looks like, especially in times of uncertainty. From leading with service to building trust, his practical advice is a masterclass in how to lead with au...
2025-07-0242 min
Going ForwardBranding from the Inside Out with Eric Elliott, Paul Schmidt and Maximilian Pyle | Going Forward 108In this Episode 108 of Going Forward, host Eric Elliott is joined by Paul Schmidt and Maximilian Pyle, key decision-makers at Craft Creative and VIP Marketing, to dive deep into the significance of authenticity in branding and marketing. They discuss how brands can fail when they stray from their true identity and the crucial role of consistency in messaging.Together, Paul and Max explore the power of telling your brand’s authentic story, share their insights on how AI is reshaping creative industries, and offer real-world lessons from their own experiences with both successful and fa...
2025-06-1848 min
Going ForwardStop Copying and Start Creating Your Brand with Eric Elliott and Paul Schmidt | Going Forward 107In Episode 107 of Going Forward, Eric Elliott sits down with longtime creative partner and friend Paul Schmidt, President of Craft Creative, for an honest look at why most law firm advertising misses the mark. They explore the deeper issue of identity, the setbacks of generic branding, and how their own journey led to bold campaigns like VIP Marketing’s “Let Us Cook.” Packed with insights for agencies, entrepreneurs, and law firm owners, this episode is a must-listen for anyone ready to rise above the noise.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/e...
2025-06-0439 min
Going ForwardThe Healing Power of Honesty with Raphael James | Going Forward 106In this candid episode 106 of Going Forward, host Eric Elliott sits down with longtime Charleston TV journalist and author Raphael James to talk about what happens when life demands more than you’re ready for and how telling the truth can set you free. They explore Raphael’s experiences supporting family members through autism and dementia, and how those deeply personal moments led to his powerful book I Don’t Want To Talk About It. Together, they unpack the stigma around men and emotional expression, the silent toll of caregiving, and why getting honest might be the bravest thing we can...
2025-05-2057 min
Going ForwardPower, Purpose, and The Practice of Law with Sara Williams | Going Forward 105In episode 105 of Going Forward, host Eric Elliott sits down with trial attorney and law professor Sara Williams for an inspiring, candid conversation about purpose, perseverance, and building your reputation in the legal industry. From humble beginnings to becoming a nationally respected voice for young lawyers and women in law, Sara opens up about her journey, the challenges of navigating a male-dominated field, and the importance of discovering your authentic self in both life and career. Whether you're a law student, practicing attorney, or someone seeking motivation, this episode is packed with heartfelt insight, real talk, and the kind...
2025-05-0656 min
Going ForwardAudit Your Circle Solocast with Eric Elliott | Going Forward 104In this solo episode of Going Forward, Eric Elliott dives into the critical importance of auditing your circle. As a business owner, the people around you can either lift you up or hold you back. Who’s in your corner? Who truly has your best interest at heart? Eric breaks down why surrounding yourself with the right team—those who will climb the mountaintop with you—is essential for success. It’s not just about loyalty; it’s about having people who won’t let you fail, who push you to make the best decisions for your company, your partners, and...
2025-03-1907 min
Going ForwardFine Tuning Finances with Brian Feroldi | Going Forward 103In this episode of Going Forward, Eric Elliott welcomes Brian Feroldi, financial educator and investment expert, to discuss the power of financial literacy in business and investing. Brian shares his journey into investing, why understanding numbers is crucial, and how passion alone isn't enough to run a successful business.They also explore the financial pressures law firms face, including the Cash Conversion Cycle—revealing how rapid growth without the right strategy can harm a business. Whether you're an investor, entrepreneur, or business owner, this episode offers valuable insights to help you make smarter financial decisions.Connect...
2025-02-1246 min
Going ForwardFireproofing Your Law Firm with Mike Morse | Going Forward 102In this episode of the Going Forward Podcast, we explore Mike Morse's inspiring journey from humble beginnings to becoming a prominent figure in the legal world. Mike shares how his passion for his firm and his deep connection to his community have been key to his success.
Mike discusses the importance of staying community-focused, diversifying your business approach, and building strong foundations for long-term growth. Plus, Mike dives into his mission to empower young lawyers with his Fireproof principles, offering actionable insights for professionals at all stages of their careers.
Connect w/ Eric Elliott:
Website: https://ericelliott.com...
2025-01-291h 01
Andy Elliott's Elite Mindset Motivation and Sales TrainingFrom BROKE to $30K in a Day // Andy ElliottText this number to get a spot for the next event in 2025!
👉 623-303-4740 👈
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Andy Elliott meets with Eric Cline, a wholesale real estate master and a member of Andy Elliott's inner circle brotherhood.
In this episode, Andy and Eric talk about how many lives have been changed through the opportunity Eric has through wholesale real estate. Mainly, the testimonies of some people on Eric's team that have literally gone NEGATIVE into their accounts to go all in on themselves....to making 6 figures in one month.
Andy and Eric have been revving up for the next HUSTLE SUMMIT. This is an ev...
2025-01-1729 min
Going ForwardA Year of Impact: Best of the Going Forward Podcast | 2024As 2024 comes to a close, we want to thank you for being part of the Going Forward Podcast. This year has been packed with thought-provoking conversations and powerful lessons from industry leaders and innovators. Your continued support means the world to us, and we’re excited to bring you even more inspiration and actionable insights in the year ahead. Here’s to moving forward together in 2025!
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
In...
2024-12-271h 01Andy Elliott's Elite Mindset Motivation and Sales TrainingFrom BROKE to $30K in a Day // Andy ElliottText this number to get a spot for the next event in 2025!
👉 623-303-4740 👈
–
Andy Elliott meets with Eric Cline, a wholesale real estate master and a member of Andy Elliott's inner circle brotherhood.
In this episode, Andy and Eric talk about how many lives have been changed through the opportunity Eric has through wholesale real estate. Mainly, the testimonies of some people on Eric's team that have literally gone NEGATIVE into their accounts to go all in on themselves....to making 6 figures in one month.
Andy and Eric have been revving up for the next HUSTLE SUMMIT. This is an ev...
2024-12-1829 min
Going ForwardRevolutionize Legal Marketing with Industry Pioneer Harlan Schillinger | Going Forward 101In this episode of Going Forward, Eric Elliott sits down with Harlan Schillinger, a trailblazer in the legal advertising industry and a trusted advisor to law firms nationwide. Harlan shares his decades of experience revolutionizing legal marketing, emphasizing the power of tracking, accountability, and putting clients first.
We discuss the importance of measuring success beyond leads, building a strong firm culture, and adapting to the ever-evolving digital landscape. This conversation is essential for law firm leaders, marketers, and anyone looking to elevate their practice with integrity and innovation.
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www...
2024-12-181h 02
Going ForwardThe Power of Culture and Community in Law Firm Success with Brandon Dawson | Going Forward 100In this episode of Going Forward, Eric Elliott sits down with Brandon Dawson, founding member of Miller, Dawson, Siegel, and Ward—also known as the Thumbs Up Guys. Brandon talks about building a thriving law firm by prioritizing culture, trust, and client experience.
He shares how his firm uses modern technology without losing the personal touch, ensures consistent communication with clients, and emphasizes the importance of giving back to the community. This conversation is packed with insights for law firm leaders, business owners, and anyone aiming to scale their organization with authenticity.
2024-11-2752 minAndy Elliott's Elite Mindset Motivation and Sales Training5 Reasons Businesses DIE // Andy Elliott EP #146Reach out to Eric Cline right now to change your life in 2025!
919-823-7070
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Andy Elliott meets with Eric Cline and his wife Shyla to talk about why businesses fail and die and how to prevent your business from suffering the safe fate.
Today, I'm with one of my favorite buddies, Eric Cline and his wife Shyla.
Eric Cline is in my inner circle brotherhood and is a MASTER of wholesale real estate. In this podcast, we cover why businesses don't make it and what to do to prevent that in your own business. Not onlt that, but Eric an...
2024-11-2139 min
Going ForwardGetting an Inside Look Into Personal Injury Law with Jessica Tehlirian | Going Forward 99In this episode of the Going Forward podcast, Eric Elliott talks with personal injury attorney Jessica Tehlirian about the realities of personal injury law. Jessica discusses common misconceptions, the importance of integrity in the legal field, and how her experiences have shaped her approach to client care and community involvement. This conversation offers valuable lessons for anyone interested in the legal profession.
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: E...
2024-11-1356 min
Going ForwardLead with Purpose and Build a Stronger Law Firm with Bill Biggs | Going Forward 98In episode 98 of Going Forward, Bill Biggs dives into the importance of leadership and culture in law firms, explaining how firms with strong leadership not only achieve better financial results but also improve client experience and team morale. In this episode we cover: the link between leadership and financial performance, challenges of leadership across generations, building a strong internal culture, and navigating the noise of modern consulting.
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
...
2024-10-1657 min
Going ForwardTransform Your Selling Approach with Jim Doyle, Author of Selling with a Servant Heart | Going Forward 97In Episode 97 of The Going Forward Podcast, we welcome Jim Doyle, a renowned sales coach and author of Selling with a Servant Heart. Lauded for its refreshing approach to sales, the book has inspired countless professionals to redefine success by focusing on customer impact over traditional sales metrics. This episode dives into the transformative power of servant leadership in sales, emphasizing how redefining success through customer-centric approaches can lead to meaningful relationships and long-term business growth. Jim shares insights from his extensive career in sales, broadcasting, and consulting, exploring the importance of empathy, trust-building, and strategic focus in a...
2024-09-1951 min
Going ForwardSolve The Right Problems With Elite Sales Coach, Steve Smaridge | Going Forward 96Enter the $100 Amazon Gift Card Giveaway here!: https://vipmarketing.com/going-forward
In Episode 96 of The Going Forward Podcast, we're joined by Steve Smaridge, an elite sales coach at Closers.io, to explore a variety of critical topics for personal and professional growth. This episode dives into the importance of discipline, critiques the lack of accountability on social media, warns of the dangers associated with dishonesty, and examines the crucial skill of scaling a business. Additionally, it highlights common traits among successful entrepreneurs and discusses the benefits of hiring a sales coach. Through a distinctive...
2024-04-031h 07
Going ForwardEmpowering the Next Generation of Lawyers, With George Sink of George Sink P.A. Injury Lawyers | Going Forward #95 Part 2Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
Text: 843-279-5843
Connect w/ George Sink:
Website: https://www.sinklaw.com/
Facebook: https://www.facebook.com/georgesinklawfirm
LinkedIn: https://www.linkedin.com/in/georgesink/
Youtube: https://www.youtube.com/@UCTx5A8YhL8SYPVD8zfwLB7w...
2024-03-1333 min
Going ForwardWin in Law and Business, With George Sink of George Sink P.A. Injury Lawyers | Going Forward #94 Pt1Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
Text: 843-279-5843
Connect w/ George Sink:
Website: https://www.sinklaw.com/
Facebook: https://www.facebook.com/georgesinklawfirm
LinkedIn: https://www.linkedin.com/in/georgesink/
Youtube: https://www...
2024-03-0630 min
Going ForwardGoing forward Episode 93 | DoorDash Can’t Deliver Your Dream JobThis episode delves into the concept of immediate gratification in the professional realm, often termed as the 'DoorDash mentality'. We scrutinize the growing trend among young professionals to anticipate rapid career advancement and substantial salaries with minimal effort. Our discussion focuses on the realism of these expectations and the value of patience and hard work in one's career journey. Join us as we navigate through the complexities of aligning personal ambitions with realistic professional growth, offering insights for those aiming to ascend the career ladder thoughtfully and effectively.
Connect w/ Eric Elliott:
...
2024-02-1410 min
Going ForwardA Year of Transformation: Best of the Going Forward Podcast | 2023Thank you for joining us on this journey through 2023 with the Going Forward Podcast. We're truly grateful for your support and engagement. As we wrap up a year filled with inspiring conversations and invaluable insights from a diverse group of experts and entrepreneurs, we look forward to what the next year holds. Stay tuned for more in 2024!
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
...
2023-12-2747 min
Going ForwardGoing Forward Episode 92 | Scale Your Business With Proper Processes, With Chris Ronzio of TrainualWelcome to the Going Forward Podcast! In this episode, join us for an insightful conversation with Chris Ronzio, the visionary founder of Trainual. Dive into the world of streamlined business processes and discover the transformative impact Trainual has on organizational clarity and efficiency.
Chris shares valuable insights into how Trainual empowers companies to achieve unparalleled clarity in their operations, fostering a workplace culture that thrives on productivity. Explore the innovative features of Trainual, designed to revolutionize the way you manage and organize your team's processes.
As a special treat...
2023-12-1148 min
Going ForwardGoing Forward Episode 91 | Sharpen Your Decision-Making with Best-Selling Author Paul EpsteinIn this episode of Going Forward we had the joy of speaking with Paul Epstein, the best-selling author of “The Power of Playing Offense” and “Better Decisions Faster”.
Paul passionately believes that mastering the art of decision-making is crucial for a fulfilling life, a sentiment he considers a missed opportunity and a tragedy. He aims to share his wisdom and expertise to help listeners acquire the invaluable skill of making swift, confident choices and seizing life's fullest potential.
Paul has developed his own philosophy, terming it "playing offense," and shares i...
2023-12-011h 03
Going ForwardGoing Forward Episode 90 | Designing a Better Future With James Martin of Made By JamesConnect w/ James Martin:
Personal Website: https://themadebyjames.com/
Instagram: https://www.instagram.com/made.by.james/
LinkedIn: https://www.linkedin.com/in/james-martin-3b594698/
Pinterest: https://www.pinterest.com/madebyjameslogos/
Agency Website: https://www.baby-giant.co.uk/
Book: https://www.amazon.com/Made-James-Honest-Creativity-Design/dp/0760371490
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
Text: 843-279-5843
In this thought-provoking episode of The Going Forward Podcast, we...
2023-12-011h 17
Going ForwardGoing Forward Episode 91 | Sharpen Your Decision-Making with Best-Selling Author Paul EpsteinIn this episode of Going Forward we had the joy of speaking with Paul Epstein, the best-selling author of “The Power of Playing Offense” and “Better Decisions Faster”.
Paul passionately believes that mastering the art of decision-making is crucial for a fulfilling life, a sentiment he considers a missed opportunity and a tragedy. He aims to share his wisdom and expertise to help listeners acquire the invaluable skill of making swift, confident choices and seizing life's fullest potential.
Paul has developed his own philosophy, terming it "playing offense," and shares i...
2023-11-291h 03
Going ForwardGoing Forward Episode 89 | Build a Winning Culture with Performance Expert Alan Stein Jr.Connect w/ Alan Stein Jr.:
Website: https://alansteinjr.com/
Amazon: https://tinyurl.com/alansteinjr
LinkedIn: https://www.linkedin.com/in/alan-stein-jr/
Youtube: https://www.youtube.com/@UCbxHcvzoqjfH5Ugrd0Q63Fw
Instagram: https://www.instagram.com/alansteinjr/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
Text: 843-279-5843
At his core, Alan Stein, Jr. is a performance coach with a passion for helping business leaders change...
2023-09-271h 05
Going ForwardGoing Forward Episode 88 | Reclaim Your Right To Online Privacy with Kurt Long of BUNKRIn this episode of Going Forward, we sit down with entrepreneur, philanthropist, rocket scientist, and information security expert Kurt Long to discuss where our world is headed in regards to information security, and what you can do about it.
Kurt Long is a visionary entrepreneur who champions the idea of 'business as a force for good' and embraces a 'people-first' leadership philosophy. With a track record of founding, growing, and selling three successful businesses, he is a seasoned investor, advisor, and board member for numerous others. Currently, Kurt serves as the Chair and Co-Founder...
2023-09-1356 min
Going ForwardGoing Forward Episode 87 | Unlock the Healing Power of Sound Therapy with Wayne Altman of MelodyCloudsIn this episode of Going Forward, prepare for an enlightening conversation with Wayne Altman, founder of MelodyClouds. Wayne's sound therapy journey began when he got tinnitus in the army, only to stumble upon the only treatment that actually was able to alleviate his suffering: binaural beats. Wayne has since gone on to become an expert in all things related to acoustic healing and harmonious sound practices, leading to the founding of Melody Clouds.
Melody Clouds is a subscription relaxation website and app. With 8000 hours of Solfeggio, Binaural Beats, Guided Meditation, and 17,000+ Audiobooks all designed...
2023-08-3039 min
Going ForwardGoing Forward Episode 86 | Master the Art of Sleep and Well-Being With Dr. Melissa MilanakIn this episode of Going Forward, we welcome Dr. Melissa Milanak, Ph.D., a sleep expert, licensed clinical psychologist, executive consultant, and keynote speaker to discuss the true importance of sleep for individuals, particularly leaders, and entrepreneurs.
In this interview, we uncover:
The importance of sleep, sleep duration and quality, sleep demands in different age groups, the impact of technology on sleep, meditation and relaxation techniques, workplace well-being and sleep, mental health and well-being post-COVID, practical tips for better sleep, & the importance of mindfulness.
Melissa founded MIND...
2023-08-161h 10
Going ForwardGoing Forward Episode 85 | Explore the Art of Animation With Anik Rosenblum of Dancing Line ProductionsIn this episode of Going Forward, hosted by Eric Elliott, we welcome Anik Rosenblum, the animation director and founder of Dancing Line Productions. Throughout the podcast, Anik emphasizes the importance of human creativity and emotional connection in animation, which sets it apart from AI-generated content. He also shares his company's focus on hand-drawn line animation and the joy of creating expressive and engaging characters.
Dancing Line Productions, is a Vancouver-based studio specializing in lively hand-crafted animation. Over the years, he has directed numerous animated TV commercials, promotional, educational, and music videos for a wide...
2023-08-0250 min
Going ForwardGoing Forward Episode 84 | Carve Out Your Path To Success With Best-Selling Author Brian WillIn this episode of Going Forward, hosted by Eric Elliott, we welcome Brian Will, a Serial Entrepreneur, best-selling author, and an industry-leading Business and Sales Management Consultant. During the course of his career, Brian has created or co-created seven very successful companies in four different industries. These companies were worth over half a billion dollars at their peak. Today, Brian owns a growing chain of restaurants in the Atlanta area as well as an Insurance and Technology company based in Denver and a residential and commercial Real Estate business in Georgia and Florida. He also serves on the city...
2023-07-1949 min
Going ForwardGoing Forward Episode 83 | Realize Your Legal Marketing Potential with Michael Mogill of CrispWelcome to the first episode of Going Forward, with Eric Elliott. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US.
Mr. Elliott is...
2023-07-051h 09
Going ForwardThe AdCast Podcast 82 - Unveil the Dark Side of Advertising with Author Mark Robinson's 'Black on Madison Avenue'Join us for an eye-opening interview as we delve into the world of advertising with acclaimed author Mark Robinson. In this captivating conversation, Mark exposes the hidden underbelly of Madison Avenue, shedding light on the dark side of the industry. Discover the shocking truths, the systemic racism, and the untold stories behind the glossy façade. Gain valuable insights as Mark shares his in-depth research and compelling narratives that challenge the status quo. Brace yourself for a thought-provoking exploration into the complex world of advertising and the urgent need for change. Don't miss this chance to uncover the truth b...
2023-06-2150 min
Going ForwardThe AdCast Podcast 81 - Prepare for the AI Marketing Revolution With Alex MakarskiAlex Makarski, an exceptional engineer turned marketer, has made an indelible mark on the digital advertising landscape as the Founder of clickmakers.io and Co-Founder of measurebit.com. Renowned for innovative work in digital media buying, data consulting, and progressive marketing strategies, Alex builds dynamic teams specializing in data integration, attribution, AI/ML-aided media buying, and decision making.
With certifications from industry leaders like AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, he successfully manages multimillion-dollar monthly ad spends for diverse companies. Alex's early consulting services for industry giants like McDonald's, Siemens, P...
2023-06-071h 02
Going ForwardThe AdCast Podcast 80 - Make Your Brand More Trustworthy With Darryl Stickel, PhD, of Trust UnlimitedDarryl Stickel is one of the world’s leading experts on trust with over twenty years experience. His Ph.D. ¨Building Trust in Hostile Environments¨ from Duke University established him as a global leader for governments, businesses and NGOs on practical approaches to building trust.
Darryl has worked for Mckinsey & Company in their Toronto office, as well as advised the Canadian Military on trust building in Afghanistan. He has served as faculty for the Luxembourg School of Business and the Center for Effective Organizations at the University of Southern California and recently completed his book: "Building Trust: Exce...
2023-05-241h 00
Going ForwardThe AdCast Podcast 79 - Take Charge of Your Mental Health With Tenelle Jones of Tenelle O. Jones LLCTenelle O. Jones is licensed as a Marriage & Family Therapist (LMFT) and licensed as an Addictions Counselor (LAC). She currently works full-time as the clinician for MUSC’s Resiliency Program addressing stress, anxiety, and burnout and building individual and team resilience within various MUSC departments. She has been with MUSC for the past 5 years, where she spent the first three years as one of the dedicated therapists who shared in the experience of faith, hope, strength, and healing of the survivors and the impacted communities of the Mother Emanuel AME church shooting tragedy that occurred on June 17, 2015. Then she co...
2023-05-1043 min
Going ForwardThe AdCast Podcast 78 - Build Your Dream Business with Frederick Cary of IdeaProsFred Cary, a powerhouse entrepreneur who has founded over ten companies and amassed billions in value. Today, he is focused on helping up-and-coming entrepreneurs get on their paths for success by finding their niches and remaining confident and steadfast along the way.
Fred pours all of his business knowledge into teaching the 550,000 new entrepreneurs that decide to start their businesses each month. He has made it his latest mission to provide guidance for those who want to succeed in business and help them achieve a positive mindset, where they wake up energized and fulfilled in the place they are...
2023-04-2648 min
Going ForwardThe AdCast Podcast 77 - Enhance Your Creative Freedom with Diana Lee of ConstellationDiana Lee is the CEO and Co-founder of Constellation. After starting her career in automotive, she leveraged her experience in sales, marketing, and consulting to pioneer an innovative, tech-driven approach to the marketing industry. Utilizing our end-to-end enterprise marketing technology, she helps brands mass-automate stunning compliant creative and streamline the regulatory approval process.
Since its inception in 2016, she’s transformed Constellation into a thriving global SaaS company with offices in New York, Dubai, Toronto, and Seoul. This expansion follows an explosive year when Constellation experienced 90% growth without outside investment. Diana’s investment in people, practice, and culture is evidenced by C...
2023-04-1245 min
Going ForwardThe AdCast Podcast 76 - Develop Your Brand’s Voice with Colin Chow of Twenty First Century BrandColin Chow is a highly experienced strategic leader with a background in brand strategy, marketing, consumer insights, and innovation. He has a strong track record working with global Fortune 100 brands and high-growth startups across various industries, including tech, media & entertainment, retail, fintech, and sports. Colin is a dynamic verbal and written communicator, equally at home with C-suite executives and real-world customers. He is an inspiring team builder who thrives on collaboration and is always ready to roll up his sleeves.
Colin was born in Montreal, raised in LA, and has been forged in NY and tempered in...
2023-03-1551 min
Going ForwardThe Adcast Podcast 75 - Stand Out in the Digital Landscape With Alex Kelly of CerosAlex Kelly oversees a growth marketing team that includes paid acquisition, SEO, integrated campaigns, events, and marketing operations, working with brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences, and implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, he was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper.
Ceros is a cloud-based platform that aims to unlock your organization's creativity, encompassing a collaborative, real-time digital...
2023-02-0849 min
Going ForwardThe AdCast Podcast 74 - Making Food Famous with Olaf van Gerwen of Chuck StudiosOlaf van Gerwen is the co-founder and Global Creative Director of Chuck Studios, the world’s first and only global food advertising specialist headquartered in Amsterdam, with branches in Los Angeles, Moscow and London. Before starting Chuck Studios, he filmed and directed over 600 commercials in 30+ countries for which he won multiple Lions, Epica’s and Effies.
Chuck Studios is where food goes to get famous. High speed shooting, computer controlled robotics and complex special effects are put to work to deliver mouth watering images. Over the years Chuck Studios has added strategy to its offering. It currently helps food br...
2023-01-1154 min
Going ForwardThe AdCast Podcast - Best of 2022 Special2022 Recap of The Adcast Podcast, hosted Eric Elliott; the Podcast for Marketers, Advertisers, and Entrepreneurs!
LISTEN / SUBSCRIBE TO THE PODCAST
Apple Podcasts: https://tiny.one/AdCastApple
Spotify: https://tiny.one/AdCastSpotify
Amazon Music: https://tiny.one/AdCastAmazon
EPISODE LINKS
EP 60: Nick Bailey - https://youtu.be/ToHmdjwfCRU
EP 61: David Bates - https://youtu.be/1RE8LYlnjSQ
EP 62: Kezia Israel - https://youtu.be/VX2rYoLZ7aY&t
EP 63: Kyle Jepson - https://youtu.be/_T__7...
2022-12-1858 min
Going ForwardThe AdCast Podcast 73 - Discussing Business Law With Attorney Candice Patrick of Shantell Law, PLLCCandice Shantell Patrick is a passionate, and highly decorated attorney and entrepreneur specializing in business and personal law. Candice founded her law firm, Shantell Law, PLLC, where she offers legal services for business, personal injury, and sports and entertainment related incidents. Candice gives each client her all--even if it means late nights and early mornings! Attorney Patrick received her Doctor of Jurisprudence Degree from Northern Illinois University College of Law where she graduated magna cum laude. She went on to be accepted into both the Texas Bar and Federal Court. Since being admitted to the Bar, Candice has served...
2022-11-1650 min
Going ForwardThe AdCast Podcast 72 - Unlock Your Brand's Potential with Roger Dudler of FrontifyFounder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify’s beginnings in 2013, he’s been the driving force behind Frontify’s mission and vision, empowering 2,500+ brands around the world to create, thrive, and evolve.
In prior experience, Roger worked as a software engineer and product designer for over 10 years. In 2012, he was inspired to create a platform that could simplify interdisciplinary collaboration in branding products, kickstarting a digital guidelines project that would ultimately become the brand management software platform, Frontify...
2022-11-0255 min
Going ForwardThe AdCast Podcast 71 - "See Beyond Someone's Resume" with David Bates of BokehDavid Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh’s inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic ma...
2022-10-191h 12
Going ForwardThe Adcast Podcast 70 - Get a Grip on Entrepreneurship, With Erik Huberman of Hawke MediaCEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers th...
2022-10-051h 05Going ForwardThe AdCast Podcast 47 - The Attorney's Attorney w/ Ethics Lawyer Barbara SeymourHave you ever wondered where lawyers go for legal help? Look no further than South Carolina's own Barbara Seymour. As part of the firm Clawson & Staubes, Barbara assists lawyers and law firms in ensuring ethical compliance, while also handling cases involving lawyer and judicial disciplinary enforcement, Bar admission, and reinstatement. She sits down with our host, Eric Elliott, to discuss the world of Attorney Advertising. What is effective? What does ethics exactly mean in the world of Attorney Advertising? How can law firms properly reach their target market while remaining ethical?
Need Barbara's expertise? Reach her by...
2022-10-0451 min
Going ForwardThe AdCast Podcast 69 - Effectively Lean Into Controversy, with Adam Katz of SightlyWith the ongoing conversation around gun control, the Supreme Court’s decision on Roe v. Wade, the war in Ukraine and even the recently concluded Johnny Depp/Amber Heard civil trial, brands are under more pressure now than ever to respond to current events quickly and have the “right” opinion. Today, it’s difficult for many brands to keep up, and hasty responses often leave their authenticity hanging in the balance.
Adam Katz, is the Chief Revenue Officer of Sightly®, which uses data science and predictive algorithms to help brands anticipate the unexpected, and lean into...
2022-09-2159 min
Going ForwardThe AdCast Podcast 68 - The Power of Experiential Marketing with Jonathan Yaffe of AnyRoadJonathan Yaffe is the Co-Founder & CEO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception...
2022-09-071h 00
Going ForwardThe AdCast Podcast 67 - "Starve The Noise" with Simon Leslie of InkSimon Leslie is the founder and CEO of Ink, a global travel media publishing and technology company that publishes 33 inflight magazines for 24 airlines worldwide. With partners like: Virgin Atlantic, United, Spirit, and Norwegian; Simon became a world record holder for the amount of inflight magazines he’s launched and published, with over 250 Million copies of magazines to date. Simon’s business plummeted from projections of earning $150 million to nothing, almost overnight due to the pandemic. How he has been able to work his company back to the top is a harrowing story of grit, creativity, strategy, and resilience, which he's...
2022-08-241h 00
Going ForwardThe AdCast Podcast 66 - Get Empowered Through Your Data with Frost Li of Social ChatFrost Li is San Francisco-based entrepreneur, software engineer, and computer scientist. She was formerly Head of Growth at Wish, and has provided consultation to unlock and scale growth opportunities with ML and data-driven strategies for companies like Teespring, Lyft, Pinterest,& Rappi, as well as software engineering at Twitter, Apple, & Google.
Frost is the Founder and CEO of Social Chat, a software that enables brands to host live shopping events directly on their website. Live shopping empowers retailers by increasing overall engagement, average order value, and conversion rate. SocialChat provides the social commerce solution to e-commerce stores giving bran...
2022-08-1039 min
Going ForwardThe AdCast Podcast 65 - Unmasking R. Kelly with Jim DeRogatisJim DeRogatis is the man who first received the infamous R. Kelly sex tape, breaking the story to the public. He was a music critic at the Chicago Sun-Times in 2000 when he received an anonymous fax tipping him off: Kelly, the tipster wrote, “had a problem with young girls.” DeRogatis investigated that tip and found that multiple lawsuits had been filed against Kelly accusing him of sexually abusing girls as young as 14. He published a story that reported his findings in late 2000 — and then he continued to publish follow-ups in the face of widespread public indifference, as Kelly’s career continued...
2022-07-271h 13
Going ForwardThe AdCast Podcast 64 - Get Out of Your Own Way with Gina Michnowicz of The Craftsman AgencyGina Michnowicz is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work th...
2022-07-131h 00
Going ForwardThe AdCast Podcast 63 - Revolutionize Your Online Marketing with Kyle Jepson of HubspotKyle Jepson is the Sr. Inbound Professor at HubSpot. He teaches free online courses at HubSpot Academy, the worldwide leader in inbound marketing and sales education. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. He also makes tutorials and new feature update videos for Hubspot on his LinkedIn, which has impressively garnered over 3 million combined views! He is on the leading front of transforming the way businesses sell, and in this episode he came down to delve DEEP into the mind-blowing potential of Hubspot.
In this episode we di...
2022-07-061h 02
Going ForwardThe AdCast Podcast 62 - Cutting The Fluff with Kezia Israel of KizkopopKezia Israel is the Owner and Verbal Identity Strategist at Kizkopop™, a Newark, NJ-based company that simplifies jargon-filled messages for FinTech brands to achieve clear communication without confusion. Growing up in her home country of Jamaica, Kezia always had a natural affinity for the visual arts by expressing herself through the medium of drawing and graphic design. After graduating with a B.S. in Graphic Design and an MBA in Marketing & Business Management from Montclair University, she adapted the processes she used for visual art into writing verbal identity for brands. By expressing her art through language, she harnesses th...
2022-06-0840 min
Going ForwardThe AdCast Podcast 61 - Dissolving Illusions with David Bates of BokehDavid Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh’s inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic ma...
2022-05-251h 11Going ForwardThe AdCast Podcast 55 - A Game Changing Decision with Marlon KimpsonIt's a great day for NCAA players, but it's an even better day to be a listener of The AdCast Podcast. Because we welcome our first return guest, SC State Senator Marlon Kimpson. He is back to speak with us about the new ruling that allows NCAA players to earn money off of their name and likeness for the first time ever. It's a historic decision that will lead to big changes in all of college sports across the board.
Some of the changes discussed include:
Economic inequality among students.
How will recruitment...
2021-08-111h 02Going ForwardThe AdCast Podcast 54 - Creating Musical Signatures with Cary ReichIt's one thing to say what you do, but it's another thing to sing it. We invited "The Jingle Dude" Cary Reich to the AdCast Podcast to talk about the effect that a musical signature can have on your business. We go over the effectiveness of jingles, and the creative impression they leave on their respective markets. Stay tuned a for a conversation that's both super fun and super informative. This is the AdCast.
Connect w/ Carey Reich
Website: https://soundbrandingideas.com/
LinkedIn: https://www.linkedin.com/in/cary-reich-the-jingle-writer/
Connect w...
2021-06-1744 minGoing ForwardThe AdCast Podcast 53 - Content is King with Verblio's Steve PockrossThe need for content in today's world is at an all time high. Many businesses understand the importance of providing relevant, relatable content to their audience. But what do you do when your business needs outweigh your ability to produce high quality content? The answer is simple, hire a professional. That's the philosophy behind Verblio, The blog and content writing service that over 1500 businesses rely on month after month. In this episode of The AdCast Podcast we speak with Mr. Steve Pockross, CEO of Verblio and go into depth into what it takes to make compelling content for businesses...
2021-05-2732 min
Going ForwardThe AdCast Podcast 52 - The Futur is Here with Chris DoIf you've never listened to an episode of The AdCast then this is the one to start. We talk with the one and only Chris Do. Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
Chris is a leading voice for Creative and Marketing Professionals around the world and brings his perspective to the AdCast while we also learn a little bit more of what makes Chr...
2021-04-2936 minGoing ForwardThe AdCast Podcast 4 - Law Firm Marketing with Ken Harrell (Part 2)Welcome to the episode 4 of the AD Cast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.
They speak about:
Personal Injury Lawyer Advertising
Doing what is right by the Profession
How much law firm marketing has changed in the last 5 years
The challenges and opportunities with advertising
The perception of personal injury lawyers
Why advertise your firm?
Connect w/ Ken Harrell:
Website: https://www.joyelawfirm.com/our-attorneys/ken-harrell/
2021-04-2830 minGoing ForwardThe AdCast Podcast 51 - Your Business is His Business w/ Barrett BrewerThe AdCast Podcast Episode 51, with Eric Elliott and Barrett Brewer
Connect w/ Barrett Brewer:
LinkedIn: https://www.linkedin.com/in/barrett-brewer-1aa0167/
Twitter: https://twitter.com/barrettbrewer
Facebook: https://www.facebook.com/Barrett.Brewer.BizLaw
Instagram: https://www.instagram.com/brewerlawfirmsc/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliotts...
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter...
2021-02-2440 minGoing ForwardThe AdCast Podcast 50 - The Millionaire Maker w/ PILMMA President, Ken HardisonYou don't just stumble into a moniker like "The Millionaire Maker" by accident. Serving for over 35 years as a trusted personal injury attorney, Ken Hardison developed the law firm management and marketing strategies that would ultimately lead to him founding PILMMA, the Personal Injury Lawyers Marketing and Management Association. Through PILMMA, Ken has helped law firms double and even quadruple the revenue and size of their practices.
Ken sits down with our host, Eric Elliott, to give us some insights into some of the key factors that lead to management and marketing success. How important is hiring...
2021-02-1057 minGoing ForwardThe AdCast Podcast 49 - Growing Your People w/ Culture Consultant Arnie MalhamHow many times are you willing to do something wrong in order to figure out the right way? Today's guest on the AdCast, Arnie Malham, explains to host, Eric Elliott, and the rest of us that sometimes it can take years of doing the wrong thing to finally lead to the right. In fact, Arnie literally wrote the book on it. Speaking of books, make sure to check out Arnie's Better Book Club, where teams can read together and grow together while getting rewarded along the way.
How important is "Culture" within a workplace? What does it...
2021-02-0354 minGoing ForwardThe AdCast Podcast 48 - The CEO Lawyer w/ Ali AwadToday's AdCast guest is Ali Awad, known to many as "The CEO Lawyer." One would think that running an 8-figure Personal Injury Law Firm would be enough of an achievement, but this law firm is only one of Awad's numerous successful business ventures. Our host, Eric Elliott, sits down with Ali to discuss a multitude of topics, covering practicing law, running a business, and even spreading inspiration any way possible.
Dissatisfied with his current position, Ali made the choice to take his life and career into his own hands and go into business for himself. As a...
2021-01-2749 min
Going ForwardThe AdCast BONUS Episode - Best Moments of 2020What a crazy year 2020 has been. In a year that began with the tragic passing of Kobe Bryant and also saw growing protests in the streets amid the deadly outbreak of Covid-19, we experienced our share of tragedies. Even so, we also saw some good come out of all this, and as luck would have it, The AdCast continues to truck along. As we all continue to march ahead through a global pandemic and prepare to flip to our new chapter in 2021, we here at the AdCast would like to take a moment to celebrate some of the highlights...
2020-12-3029 minGoing ForwardThe AdCast Podcast 46 - Continuing Legal Education w/ Attorney Tyler BaileyIn today's live version of the AdCast, Eric Elliott has a conversation with Founder and Owner of Bailey Law Firm, Tyler Bailey. Tyler takes us through his journey from athlete, to entrepreneur, to attorney and gives us a look into his philosophy and what drives him. His firm helps people throughout the state of South Carolina handle their Personal Injury, Workers Compensation, Civil Litigation, and Criminal Defense cases.
What goes into owning and running your own law firm? What sacrifices does this endeavor entail? Can all of these responsibilities and obligations lead to Compassion Fatigue? Tyler will o...
2020-11-1835 minGoing ForwardThe AdCast Podcast 45 - Beyond the Brand w/ Digital Marketing Expert Paul PotratzIn today's AdCast, our host Eric Elliott delves into the mind of a true expert in the field of digital marketing and advertising, Paul Potratz. As owner of Potratz Partners Advertising, Paul brings his experiences and understand of the marketing industry to share with us. How have advertising agencies changed over the years? How is the industry evolving?
Paul began his own agency with $6,700 in savings and 3 employees, total, which has blossomed into a power house that generates tens of millions of dollars in sales for their clients. Paul Potratz prides himself on sharing with business owners...
2020-11-0453 minGoing ForwardThe AdCast Podcast 44 - The 3rd Party with Presidential Candidate Jade SimmonsIn today's Ad Cast, we're getting political, but probably not how you expect. Eric Elliott sits down with 2020 Presidential candidate, Jade Simmons, to discuss several of her many talents. From music to politics to speaking arrangements to writing books, Jade works to spread her uplifting message of audacity and transformation. We'll dive right into what makes this Independent candidate so refreshing through her Operation Restoration 2020 campaign.
If you're looking to find out more about Jade, you can book her for both concerts and speaking arrangements. You can read up on more of Jade's inspirational insights, as well...
2020-10-211h 11Going ForwardThe AdCast Podcast 43 - Faith, Forgiveness, and Unity w/ Chris SingletonIn today's AdCast, Eric Elliott talks with former professional baseball player, speaker, and ordained minister, Chris Singleton. Through his experiences in diversity, inclusion, and race reconciliation, Chris is able to share his singular point of view on unity and overcoming adversity.
After losing his mother, Rev. Sharonda Coleman-Singleton, from the massacre at Mother Emanuel African Methodist Episcopal Church, Chris has worked tirelessly to inspire young people. His book, Different: A Story About Loving Your Neighbor, speaks directly to our youth with messages of unity and reconciling beliefs that could lead to such a massacre.
Join C...
2020-10-0731 min
Going ForwardThe AdCast Podcast 42 - Making the Right Moves w/ Agency Consultant Drew McClellanIn today's AdCast, Eric Elliott talks with Agency Owner and Consultant Drew McLellan about agency life what it means to run the business behind your business. Drew boasts over 30 years in the marketing agency world. Whether he's working with companies through McLellan Marketing Group or with agencies through the Agency Management Institute, Drew strives to help business owners run their businesses better and ultimately find more success.
As fellow agency owners, Eric and Drew share their experiences and what they've learned over the years. What is time worth? How do you price certain aspects of your business? I...
2020-09-2349 min
Going ForwardThe AdCast Podcast 41 - Blazing Your Own Path with Attorney Belashia WallaceIn today's AdCast, Eric Elliott sits down with Attorney Belashia Wallace to discuss family, friendship, leadership, and what it means for her to get up every day and do what she does. As the head of the Wallace Law Firm, PLLC, Belashia shares her story of how a young black female came to lead a law practice that now spans four different Texas markets. Eric and Belashia delve into the unique challenges that face young black business owners and the shared experiences that have led them to where they are today.
Among a ton of other topics...
2020-09-0944 min
Going ForwardThe AdCast Podcast 40 - Lessons in Leadership with Perry NoblePerry Noble, pastor of Second Chance Church and former pastor of NewSpring Church. Not only does Noble has nearly 60k followers on Instagram, but he has even more fans offline. He's a father, author, health enthusiast, and lover of the Lord. Perry Noble sits down with Eric Elliott to talk lessons in leadership in the latest AdCast.
Connect w/ Perrry Noble
LinkedIn: https://www.linkedin.com/in/perry-noble-1bb7157a/
Twitter: https://twitter.com/perrynoble
Website: https://www.perrynoble.com
Connect w/ Eric Ellio...
2020-08-2649 min
Going ForwardThe AdCast Podcast 39 - Binge-Worthy Branding w/ Sterling McKinleyYour brand has to be binge-worthy. You have to create an experience that’s so intoxicating, that customers come back to you again and again. In his book, Binge-Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks, Sterling McKinley breaks down stories of Amazon, Netflix, and Starbucks; how they use AI, how they use data to create experiences that are really impacting and align with their customers, and that causes their customers to come back and back again.
In this episode, we speak with Digital Marketing and Branding Strategist Sterling McKinley. We disc...
2020-08-1948 min
Going ForwardThe AdCast Podcast 37 - Advertising with Authenticity with the Ward Law GroupIn this episode, we speak with attorneys Jany Martinez-Ward and Greg Ward of the Ward Law Group, based in Miami, Florida. They offer some fantastic insights on how you can set yourself apart from the crowd with just a simple concept. Authenticity. Wonder how that works? Then listen in to this episode of the Adcast!
Connect w/ The Ward Law Group:
Website: https://www.855dolor55.com/en/
Facebook: https://www.facebook.com/TheWardLawGroup/
Jany Martinez-Ward LinkedIn: https://www.linkedin.com/in/jany-martinez-ward-esq-22821942/
Jany Martinez-Ward Instagram: https://www.instagram.com...
2020-08-0553 min
Going ForwardThe AdCast Rewind - Law Firm Marketing with Attorney Ken Harrell (PART 2)This is PART 2 of 2
In This Episode:
Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.
Topics Discussed:
Personal Injury Lawyer Advertising
Doing what is right by the Profession
How much law firm marketing has changed in the last 5 years
The challenges and opportunities with advertising
The perception of personal injury lawyers
Why advertise your firm?
ABOUT VIP MARKETING
VIP Marketing is a...
2020-07-1530 minGoing ForwardThe AdCast Rewind - Law Firm Marketing with Attorney Ken Harrell (PART 1)In This Episode:
Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.
Topics Discussed:
Personal Injury Lawyer Advertising
Doing what is right by the Profession
How much law firm marketing has changed in the last 5 years
The challenges and opportunities with advertising
The perception of personal injury lawyers
Why advertise your firm?
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our...
2020-07-0826 minGoing ForwardThe AdCast Rewind - The Key to SuccessIn this episode:
This AdCast Rewind is all about what it takes to have a successful agency/client relationship. So for both business owners and agency principles this is a must listen.
A client/agency relationship is just that... a relationship. Like any relationship it takes effort on both parties to make this a successful partnership. If you're wondering how this applies to you and your business, trust me...it does. This episode Eric talks about what it takes to have a successful marketing partnership and the benefits it brings to your advertising and marketing.
2020-05-2013 minGoing ForwardThe AdCast Podcast Rewind - Niche Marketing with Accountant Jason BlumerIn this week's Ad Cast Rewind we bring you episodes 16 and 17 of our former podcast, which was called Your Daily Development...So don't be confused when Eric refers to the podcast by that name.
We'll be back next week with an all new episode.
Enjoy!
In this episode:
We speak with Jason Blumer of Blumer & Associates CPAs (Parts 1 & 2) about niche marketing & more!
Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting?
Is it...
2020-05-0647 minGoing ForwardThe AdCast Podcast 1 - How Media Has Changed, with Success Manager Jay HowardWelcome to the first episode of The AdCast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to advertising Success Manager Jay Howard about how much media has changed in just the last five years.
If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it.
Do you have questions about marketing and advertising for your own business? We would love to hear from you.
Contact the show via email at eric@heyimeric.com
Brought to you by VIP...
2020-05-0126 minGoing ForwardThe AdCast Podcast 2 - Advertising, the Why and How (with Kari McKinnis)Welcome to the episode 2 of the AdCast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to Kari McKinnis, an advertising student at Western Carolina University. They talk a little about Eric's background and the reasons why he started his own advertising agency.
If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it.
Do you have questions about marketing and advertising for your own business? We would love to hear from you.
Connect w/ Eric Elliott:
Website: https...
2020-05-0115 minGoing ForwardThe AdCast Podcast 3 - Law Firm Marketing with Attorney Ken Harrell (Part 1)Welcome to the episode 3 of the AD Cast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.
They speak about:
Personal Injury Lawyer Advertising
Doing what is right by the Profession
How much law firm marketing has changed in the last 5 years
The challenges and opportunities with advertising
The perception of personal injury lawyers
Why advertise your firm?
Connect w/ Ken Harrell:
Website: https://www.joyelawfirm.com/our-attorneys/ken-harrell/
Instagram: https...
2020-05-0126 minGoing ForwardThe AdCast Podcast 5 - Content MarketingIt only took 5 episodes for us to tackle one of the biggest challenges marketers face today.
Content Marketing.
We speak with brand manager Kyle Downs to discuss the importance of content in today's world.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[1] It is often used by businesses in order to:
Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Increase brand awareness or credibility
Engage an online community of users
Do you have questions ab...
2020-05-0109 minGoing ForwardThe AdCast Podcast 6 - Measuring Success with Jay HowardYou're just in time for episode 6 of the Ad Cast, where we speak with VIP's Success Manager Jay Howard about how to measure success in your marketing efforts.
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
Brought to you by VIP Marketing and Advertising.
VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission i...
2020-05-0109 minGoing ForwardThe AdCast Podcast 7 - Marketing for Social MediaThis episode is all about being social, or more specifically how to present and market your business on social media.
If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We’d appreciate it.
Do you have questions about marketing and advertising for your own business? We would love to hear from you.
Contact the show via email at eric@heyimeric.com
Brought to you by VIP Marketing and Advertising.
About VIP Marketing and Advertising
VIP Marketing and Ad...
2020-05-0106 minGoing ForwardThe AdCast Podcast 8 - Marketing for Smaller Law Firms w/ Attorney David Aylor (Part 1)If you are tasked with marketing your law firm or really any business, then you know how hard it is to compete with big competitors with even bigger budgets.
We invited Attorney David Aylor to come and speak with us about the challenges he faced in growing his law firm at it's inception in 2007.
We talk alternative marketing, finding the right causes to attach your brand to, and even a little criminal defense speculation on the R. Kelly Trial.
If you have listened to the podcast, let us know what you think. Please...
2020-05-0126 minGoing ForwardThe AdCast Podcast 9 - Marketing for Smaller Law Firms w/ Attorney David Aylor (Part 2)NOTE: This episode is Part 2 of 2. If you missed Part 1 it is available on our feed, please check it out!
Did you know you can watch this episode on youtube? Visit and subscribe to VIP Marketing and Advertising on Youtube to see more!
If you are tasked with marketing your law firm or really any business, then you know how hard it is to compete with big competitors with even bigger budgets.
We invited Attorney David Aylor to come and speak with us about the challenges he faced in growing his law firm...
2020-05-0134 minGoing ForwardThe AdCast Podcast 10 - Memorable Law Firm Marketing w/ Attorney George Sink (Part 1)Episode 10 is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago.
About George Sink Injury Lawyers:
People come first with us. My personal injury law firm is truly...
2020-05-0131 minGoing ForwardThe AdCast Podcast 11 - Memorable Law Firm Marketing w/ Attorney George Sink (Part 2)Note: This is part 2 (of 2)
Episode 11 is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago.
About George Sink Injury Lawyers:
People come first with us...
2020-05-0123 minGoing ForwardThe AdCast Podcast 15 - How To Advertise For Dealerships w/ Automotive Expert Terry Breedlove (Part 2)NOTE: This is episode 2 (of 2). If you missed last weeks episode go back because you missed some great insight.
This week we have a jam-packed episode for you. Automotive Expert Terry Breedlove speaks with Eric about the challenges faced by many automotive dealerships when vying for that all important resource…attention.
Some of the topics discussed are:
The importance of having a unique selling position.
Using social media as another outlet to reach new customers.
Knowing the products you are selling.
Which medium is best for Automotive dealers.
If you are in the au...
2020-05-0123 minGoing ForwardThe AdCast Podcast 14 - How To Advertise For Auto Dealerships w/ Automotive Expert Terry Breedlove (Part 1)This week we have a jam-packed episode for you. Automotive Expert Terry Breedlove speaks with Eric about the challenges faced by many automotive dealerships when vying for that all important resource…attention.
Some of the topics discussed are:
The importance of having a unique selling position.
Using social media as another outlet to reach new customers.
Knowing the products you are selling.
Which medium is best for Automotive dealers.
If you are in the automotive industry this one is a must listen. and for everyone else it’s still a must listen.
About VIP...
2020-05-0131 minGoing ForwardThe AdCast Podcast 21 - "Successful or Significant" with Will HoldrenWe have something special for you this week as we bring you this episode of the "Willpower" podcast with host William Holdren on which our host Eric Elliott was a recent guess.
In this episode: Eric is interviewed about his early life and career path and why it's better to be Significant than Successful.
About VIP Marketing and Advertising
VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs...
2020-04-2934 minGoing ForwardThe AdCast Podcast 23 with Senator Marlon Kimpson Part 2 (of 2)With the NCAA Football season over it's time to continue talking about the hot topic on everyones mind: Should we pay College Athletes?
With NCAA revenues topping one billion dollars is it time for Division 1 school to share profits with the players. It’s a divisive topic for sure and we hash it out with SC Senator Marlon Kimpson, who is re-introducing a bill that would pay student athletes.
Connect w/ Senator Marlon Kimpson
Website: http://marlonkimpson.com/
LinkedIn: https://www.linkedin.com/in/marlonkimpson/
Twitter: https://twitter.co...
2020-04-2919 minGoing ForwardThe AdCast Podcast 22 - with Senator Marlon Kimpson Part 1 (of 2)With the NCAA Football championship game looming now is the perfect time to talk about the hot topic on everyones mind: Should we pay College Athletes?
With NCAA revenues topping one billion dollars is it time for Division 1 school to share profits with the players. It's a divisive topic for sure and we hash it out with SC Senator Marlon Kimpson, who is re-introducing a bill that would pay student athletes.
Connect w/ Senator Marlon Kimpson
Website: http://marlonkimpson.com/
LinkedIn: https://www.linkedin.com/in/marlonkimpson/
Twitter...
2020-04-2935 min