Shows
Ops CastHow Can Marketers Partner with Sales in the Boardroom with Kyle Priest and Eric HolleboneText us your thoughts on the episode or the show!On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mindset to lead strategic growth conversations at the board level.Whether you’re in mark...
2025-08-0759 min
Ops CastFrom Order-Taker to Strategic Partner: Transforming Your B2B Marketing Operations Mindset with Eric HolleboneText us your thoughts on the episode or the show!In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They delve into the convergence of art and science in marketing, emphasizing the increasing need for a scientific approach due to the advent of digital tools which make marketing efforts more measurable and precise. This discussion spans from the integration of digital strategies in higher education to the internal marketing challenges within...
2024-09-2654 min