Shows
Future of FitnessAdam Schafer - Beyond the Fake: Mind Pump on Trust, Truth, and Industry Snake OilIn this episode, Eric Malzone sits down with Adam Schafer to explore the evolution of Mind Pump, one of the most successful brands in fitness podcasting. Adam opens up about how authenticity, transparency, and strategic business decisions turned a passion project into a thriving enterprise. The conversation dives into the realities of building a sustainable business in the fitness and wellness space — from navigating multiple revenue streams to maintaining integrity and trust in a market increasingly influenced by AI and misinformation. 💡 Key takeaways include the importance of authentic storytelling, slow and steady business growth, and staying grounded in co...
2025-11-0755 minFuture of FitnessJulie Cartwright - 300% Digital Growth and 22 Studios: Pvolve's Omni-Channel StrategyIn this episode, Eric Malzone sits down with Julie Cartwright, President of Pvolve, to dive into the brand's rapid growth and evolution. Julie shares how Pvolve is redefining fitness through its unique combination of functional movement and resistance-based training. They discuss the company's expanding franchise footprint, the surge in digital subscriptions, and how the brand stays focused on serving a specific audience. From leadership challenges to the power of community, this conversation offers a behind-the-scenes look at Pvolve's innovative business model and commitment to a holistic fitness experience. https://goteamup.com/ https://podcastcollective.io/
2025-07-1946 minFuture of FitnessAnthony Vennare - The Future of Fitt InsiderIn this conversation, Eric Malzone and Anthony discuss the recent rebranding of Fitt Insider, exploring its evolution from a newsletter to a comprehensive holding company. They delve into the importance of community, mental health, and the challenges facing the fitness industry, including the need for investment and authentic connections. Anthony shares his vision for the future of Fitt Insider, emphasizing the importance of holistic health and the role of media in shaping the industry. The discussion highlights the need for fresh ideas and new voices in fitness, as well as the potential for innovative gym models that foster community...
2025-06-1955 minFuture of FitnessPanel Discussion - AI in Fitness: Separating Signal from Noise with Industry LeadersIn this episode, Eric Malzone moderates a powerhouse panel on how artificial intelligence is reshaping the fitness industry. Featuring insights from Taylor Nakamura (Fit19), Spencer Honeyman (Vi), and Florian Sauter (EGYM), this discussion dives deep into real-world AI applications, from retention strategies to personalized training and operational efficiency. Whether you're a multi-location gym operator or a solo fitness entrepreneur, you'll walk away with actionable AI insights to help you drive member retention, increase revenue, and improve your core offerings. 🔑 Key Takeaways: 🤖 AI Beyond the Buzzwords: Understand the distinction between generative AI, predictive analytics, and machine learni...
2025-06-141h 01Future of FitnessPower Moves: Andy Peat & Jason Moore - Snap Fitness rolls out Spren's AI coaches and body composition to 1,100 gyms worldwideEric Malzone is joined by Andy, Pete and Jason Moore, CEO of SPREN, to discuss a groundbreaking partnership between Lyft Brands and SPREN. This collaboration aims to integrate advanced body composition analysis technology with gym experiences, coaching services, and on-demand content. Andy and Jason delve into how this innovative approach will enhance user engagement, retention, and overall fitness outcomes through a unique combination of smartphone-based body scanning, AI-driven coaching, and personalized nutrition plans. They emphasize the seamless blend of technology and personal trainers to provide 24/7 support, making fitness more accessible and effective for everyone. https://p...
2025-06-1319 minFuture of FitnessRick Mayo - Strength First: Simplifying the Modern Fitness PrescriptionIn this engaging conversation, Eric Malzone and Rick Mayo discuss the evolution of the fitness industry, focusing on the growth of Alloy, a successful fitness franchise. They explore the challenges and opportunities in the market, emphasizing the importance of returning to fundamental fitness principles. Rick shares insights on the modern fitness prescription, advocating for strength training as a foundation and the significance of understanding cardiovascular training. The discussion also highlights common misconceptions in fitness, particularly the 'garbage zone' of training, and offers practical strategies for achieving longevity and health. In this conversation, Eric Malzone and Rick Mayo discuss the...
2025-06-0447 minFuture of FitnessJuliet Starrett & Alex Alimanestianu - Quarterly Reports: The Big Five, HUGE Industry Transactions, & Casey Means as Surgeon GeneralIn this conversation, Eric Malzone, Juliet Starrett, and Alex discuss recent transactions in the fitness industry, including Crunch and EoS, and analyze quarterly reports from major companies like Peloton, Planet Fitness, and Lifetime Fitness. They explore the challenges and strategies these companies face in a fluctuating economic environment, highlighting Peloton's struggle to grow despite cutting costs, Planet Fitness's impressive membership growth, and Lifetime's strong financial performance. The discussion also touches on the impact of AI in the fitness sector and the evolving landscape of gym memberships. In this conversation, Eric Malzone, Alex, and Juliet Starrett discuss the transformative impact...
2025-05-301h 09Future of FitnessPower Moves: Julian Barnes - BFS 2024 State of The Industry ReportIn this episode, Eric Malzone welcomes Julian Barnes, co-founder and CEO of BFS Network, for an insightful discussion on the state of the boutique fitness industry. Drawing from BFS's latest annual report, Julian shares data-driven strategies that gym owners can use to improve profitability, streamline operations, and build sustainable businesses. The conversation covers everything from fundamental KPIs to surprising trends that challenge conventional wisdom in the fitness space. https://podcastcollective.io/ https://egym.com/int
2025-05-2323 minFuture of FitnessEdward Hertzman - Athletech's Innovation SummitIn this conversation, Eric Malzone and Edward Hertzman discuss the evolving landscape of the fitness industry, focusing on the impact of media, the need for rebranding, and the significance of upcoming events like the CEO Summit and Innovation Summit. They explore how the industry is adapting to economic challenges, the role of AI in media, and the importance of personalized experiences for attendees. The discussion highlights the necessity for collaboration and communication among industry leaders to foster growth and innovation. In this conversation, Edward Hertzman discusses the dynamics of the fitness industry, emphasizing the importance of smaller voices and...
2025-05-2051 minFuture of FitnessSam O'Keefe - Unlocking the $150 Billion HSA/FSA Opportunity In this conversation, Eric Malzone and Sam O'Keefe discuss the intersection of fitness, health, and financial opportunities through HSAs and FSAs. Sam shares his unique background and how it led him to identify a significant business opportunity in connecting health and fitness with financial wellness. They explore the differences between HSAs and FSAs, the market potential for these accounts, and how fitness businesses can leverage them to enhance customer retention and acquisition. The discussion also covers the qualification process for medical necessity, the commercial relationships with gym owners, and the future trends in health and fitness integration. ...
2025-05-0540 minFuture of FitnessDana Milkie - Smart Strength and AI: EGYM's North American Strategy In this conversation, Eric Malzone and Dana Milkie discuss the evolution of the fitness industry, focusing on eGym's innovative technology and the role of Wellpass in connecting companies with fitness facilities. Dana shares his journey into the fitness world, the importance of AI in personalizing workouts, and how eGym's open ecosystem allows for flexibility in equipment choices while enhancing user experience. They explore the future of AI in fitness and the significant investment eGym is making in research and development to stay ahead in the industry. In this conversation, Dana Milkie discusses the transformative role of AI in the fitness...
2025-04-2543 minFuture of FitnessDavid Knies - The 5 Forces Driving the Next Trillion Dollars in WellnessIn this insightful conversation recorded at the Connected Health and Fitness Summit in Los Angeles, Eric Malzone sits down with David Knies of PA Consulting to explore where the next trillion dollars in the wellness industry will emerge. David shares research-backed insights on five major market disruptions shaping the future: the convergence of healthcare and consumer industries, the growing GLP-1 economy, consumer struggles with "wellness overload," the shift toward hyper-personalization, and the question of trust in wellness technology. From wearables potentially becoming implantables to the unexpected effects of weight loss medications on exercise habits, this episode offers valuable perspectives...
2025-04-2045 minFuture of FitnessDr. Gloria Winters - The YMCA's Vision for Preventative Healthcare In this conversation, Eric Malzone speaks with Dr. Gloria Winters, the Chief Health Officer of the YMCA, about the organization's historical significance and its role in promoting health and wellness. They discuss the challenges of the current healthcare system, the importance of preventative health, and the potential for innovative strategies to improve community health. Dr. Winters emphasizes the need for a shift from traditional sick care to a more holistic approach that integrates behavioral, physical, and socioeconomic factors. The conversation also touches on the impact of digital transformation on health and wellness, the barriers to data integration, and the future...
2025-04-1546 minFuture of FitnessTim Green - TeamUp & The Golden Age of Fitness Entrepreneurship In this engaging conversation, Eric Malzone and Tim Green discuss the evolving landscape of the fitness industry, focusing on the importance of community, technology, and the opportunities for new businesses. They explore how fitness has transformed from a simple workout space to a community hub, the role of technology in enhancing user experience, and the significance of retention over acquisition in building a loyal customer base. Tim shares insights on the future of group fitness, the impact of AI, and the potential for new entrants in the market, emphasizing the need for personal connections in fitness. Takeaways It's...
2025-04-1041 minFuture of FitnessBenji Donhardt - Supafitgrow: Innovations in Gym Marketing In this conversation, Eric Malzone interviews Benji Donhardt, the CEO and founder of Superfit Grow, a marketing agency focused on helping gyms and fitness studios grow through authentic communication and customer service. Benji shares his journey from a military background to becoming a fitness entrepreneur, discussing the challenges and opportunities he faced along the way. The conversation delves into the unique approach of Superfit Grow, emphasizing the importance of understanding clients' needs and building long-term relationships. They also explore the future of marketing, particularly the role of artificial intelligence in enhancing operational efficiencies and testing marketing strategies...
2025-03-2144 minFuture of FitnessJuliet Starrett & Alex Alimanestianu - Quarterly Reports: Peloton, Life Time, Planet Fitness, Garmin & The MAHA EffectIn this quarterly report, Eric Malzone, Juliet Starett, and Alex discuss recent developments in the fitness industry, including personal updates, the launch of the Starett System, experiences from the Connected Health and Fitness Summit, and a detailed analysis of quarterly reports from major fitness companies like Lifetime, Planet Fitness, Peloton, and Garmin. The conversation highlights trends in member engagement, coaching, and the evolving landscape of health and fitness technology. They also discuss Garmin's impressive growth in the fitness technology market, the impact of weight loss drugs on exercise behavior, and the political landscape surrounding public health initiatives. The discussion...
2025-03-161h 08Future of FitnessBryan O'Rourke - The Intersection of Fitness, Technology, and Global TrendsIn this engaging conversation, Eric Malzone and Bryan O'Rourke explore the evolving landscape of the fitness industry, touching on personal experiences, the necessity of content creation, reflections on 2024's growth, and the maturation of the market. They delve into the importance of authentic experiences in fitness and the challenges of human capital in the industry, highlighting the shift in career dynamics and the impact of technology on fitness delivery. In this conversation, Bryan O'Rourke and Eric Malzone explore the evolving landscape of consumer behavior, technology, and the fitness industry. They discuss the impatience economy, the backlash against poorly designed...
2025-03-1148 minFuture of FitnessDan Garner - Vitality Blueprint & The Business of BloodworkIn this conversation, Eric Malzone and Dan Garner explore the evolving landscape of health and fitness, emphasizing the importance of Vitality over traditional metrics of health. Dan shares his extensive experience working with high-performance individuals and how blood work has been a cornerstone of his coaching methodology. They discuss the limitations of the current fitness coaching model and the need for a more personalized approach based on objective data. The conversation highlights the significance of biomarkers in achieving results and the future of health as a focus on performance rather than mere longevity. Dan also explains the development of...
2025-03-0651 minFuture of FitnessKyle Jones - iCRYO & The Future of Longevity FranchisingIn this conversation, Eric Malzone interviews Kyle W. Jones, CEO and co-founder of iCryo, discussing the evolution of the wellness and recovery industry, particularly focusing on cryotherapy and its expansion into a medical model. Kyle shares his journey from being a multi-sport athlete to founding iCryo, the challenges and opportunities in transitioning from a wellness-focused business to a medical franchise, and the importance of staffing and recruitment in this new model. The conversation also touches on the future of health and wellness, emphasizing the growing consumer demand for proactive health solutions. In this conversation, Kyle W. Jones discusses the...
2025-03-0148 minFuture of FitnessEmma Barry - Gen Z & Massive Systemic ChangeIn this conversation, Eric Malzone and Emma Barry explore the evolving landscape of the fitness and wellness industry, discussing the impact of technology, generational shifts, and the need for a rebranding of the industry. They delve into the systemic changes in humanity post-pandemic, the role of AI in democratizing health, and the importance of community and connection in a digital age. The conversation highlights the challenges and opportunities that lie ahead as society navigates the complexities of longevity, wellness, and consumerism. In this engaging conversation, Emma Barry shares her journey of embracing disruption in her career and the evolving...
2025-02-1955 minFuture of FitnessBrad Kearns - Rethinking Longevity-based Fitness ProgrammingIn this conversation, Eric Malzone and Brad Kearns discuss the evolution of fitness, the flaws in traditional endurance training, and the importance of a balanced approach to health and fitness. Brad shares his journey from a competitive athlete to an author and emphasizes the need for a sensible approach to fitness that prioritizes longevity over intensity. They explore the addictive nature of high-intensity training and the need for the fitness industry to evolve towards more sustainable practices. In this conversation, Brad Kearns and Eric Malzone explore the nuances of endurance training, the psychology behind workout enjoyment, the critical importance...
2025-02-1454 minFuture of FitnessJenn Pishko - The CrossFit Medical SocietyEric Malzone and Jenn Pishko had a fascinating conversation about the connection between fitness and healthcare, particularly through the work of the CrossFit Medical Society. They talked about how healthcare has evolved over time, the challenges in today's system, and the growing focus on prevention rather than just treatment. Jenn shared her thoughts on how the CrossFit community can be a powerful force in driving health and wellness forward, as well as some of the creative solutions being developed to make this vision a reality. Later in the discussion, Eric and Jenn dug deeper into the CrossFit...
2025-02-0445 minFuture of FitnessRick Richey - The State of Personal TrainingIn this engaging conversation, Eric Malzone and Rick Richey explore the evolving landscape of the fitness industry, focusing on personal training, gym ownership, and the challenges faced by independent trainers. Rick shares his journey from a personal trainer to a gym owner and the innovative model of the Independent Training Spot, which provides a supportive environment for trainers to thrive. They discuss the realities of running a gym, the importance of branding, and the changing expectations of personal trainers in today's market. In this conversation, Eric Malzone and Rick Richey explore the evolving landscape of personal training, discussing the...
2025-01-3156 minFuture of FitnessAndrew Menter - Physmodo - The New Movement in MovementIn this conversation, Eric Malzone interviews Andrew Menter, CEO and founder of Physmodo, discussing the evolution of movement assessment in fitness. Andrew shares his personal journey as an athlete and entrepreneur, highlighting the importance of understanding human movement and the impact of asymmetries on injuries. The discussion delves into the technological advancements in movement screening, the gap in readiness metrics, and how Physmodo aims to provide quick and effective movement assessments for fitness enthusiasts and professionals alike. In this conversation, Andrew Menter discusses the evolution and impact of movement assessment technology in various fields, including sports, corporate wellness, and...
2025-01-2554 minFuture of FitnessDon Moxley - The Next Decade of Human PerformanceIn this conversation, Eric Malzone and Don Moxley explore the future of human performance, focusing on the technologies and trends that will shape the fitness industry by 2035. They discuss the importance of defining human performance, the role of data and technology in optimizing health, and the need for fitness professionals to adapt to new advancements. Moxley emphasizes the significance of personalized training and data-driven decision-making, highlighting the potential of AI and machine learning in the fitness landscape. In this conversation, Eric Malzone and Don Moxley discuss the significance of data in coaching, the complexities of heart rate variability (HRV...
2025-01-2057 minFuture of FitnessMartijn De Jong - Fittar & The Gaming AthleteIn this conversation, Eric Malzone, Martijn De Jong, and Steven Webster discuss the evolution of fitness technology, focusing on FITTAR's innovative approach to engaging the average consumer in fitness through gamification and interactive workouts. Martijn shares his journey from martial arts to founding FITTAR, emphasizing the importance of making workouts fun and accessible. The discussion highlights the technology behind FITTAR's platform, including movement recognition and the use of smartphones for interactive experiences. The conversation concludes with insights into how FITTAR aims to motivate users through gamified experiences and personalized feedback. In this conversation, Steven Webster and Martijn...
2025-01-1642 minFuture of FitnessSam Hollenbach & Steven Webster - AMP Health, ASENSEI, & Serving The Industrial AthleteIn this conversation, Eric Malzone, Sam Hollenbach, and Steven Webster discuss the emerging concept of the 'industrial athlete'—workers in physically demanding jobs who require fitness and conditioning to perform effectively. They explore the challenges these workers face, particularly musculoskeletal injuries, and how AMP Health is addressing these issues through technology and tailored fitness programs. The discussion also touches on motivation, engagement strategies, and the potential for community involvement in promoting workplace wellness.
2025-01-1547 minFuture of FitnessTroy Taylor - Tonal 2 & Tonal Training LabIn this conversation, Eric Malzone and Troy Taylor discuss the latest updates and innovations at Tonal, a connected fitness company. They explore the success of Tonal during the pandemic, the launch of Tonal 2 with its new features, and the growing user base that includes both experienced strength trainers and beginners. The discussion highlights the efficiency and convenience of using Tonal for strength training, as well as the company's commitment to enhancing user experience through technology and innovative features. In this conversation, Eric Malzone and Troy Taylor discuss the innovative Tonal Training Lab, a new fitness concept that combines group...
2025-01-1045 minFuture of FitnessMia Kyricos - The Wellness RenaissanceIn this episode, Eric Malzone and Mia Kyricos explore the evolving landscape of wellness and fitness, highlighting the significant growth of the wellness industry, the impact of social media on mental health, and the importance of scientific validation in wellness practices. They discuss insights from the Global Wellness Summit, the need for a more inclusive approach to wellness, and the potential for fitness brands to transition into holistic wellness providers. In this conversation, Eric Malzone and Mia Kyricos explore the fundamental aspects of wellness, emphasizing the importance of movement, nutrition, and mindset. They discuss the evolving nature of community...
2025-01-0553 minFuture of FitnessCara Fautley - Connected Health & Fitness Summit 2025 In this conversation, Eric Malzone and Cara Fautley discuss the evolving landscape of fitness and health, focusing on the upcoming Connected Health and Fitness event in 2025. They explore Cara's background in dance and events, the importance of research in curating event content, and the key trends shaping the future of fitness, including holistic health, technology integration, and community wellness. They also delve into the controversial topic of GLP-1 and its implications for health and fitness, emphasizing the need for diverse perspectives in discussions around health solutions. In this conversation, Eric Malzone and Cara discuss the evolving landscape of fitness, emphasizing...
2024-12-1644 minFuture of FitnessJuliet Starrett, Alex Alimanestianu, & Special Guest Philipp Roesch-Schlanderer - Quarterly ReportJoin Eric Malzone, Juliet Starrett, and Alex Alimanestianu for an insightful quarterly deep dive, featuring special guest Philipp Roesch-Schlanderer, CEO of EGYM. They explore EGYM's remarkable $200 million Series G funding, its journey to unicorn status, and the integration of AI in fitness. The discussion shifts to analyzing earnings reports from industry leaders like Peloton, Lifetime, Xponential Fitness, and Planet Fitness, unpacking leadership shifts and financial strategies. Finally, the episode dives into the concept of Blue Zones, offering scientific and lifestyle perspectives on longevity and what it takes to thrive.
2024-12-011h 13Future of FitnessJeff Zwiefel - Life Time's Miora: An Elegant Longevity OfferingIn this conversation, Eric Malzone interviews Jeff Zwiefel, the former COO and President of Life Time Fitness, discussing his extensive career in the fitness industry and the evolution of Life Time and its new initiative, Miora. They explore the concept of longevity in fitness, the importance of a holistic approach to health, and how Miura aims to integrate various health services to improve overall wellness. Jeff emphasizes the significance of measuring success through both immediate and long-term health outcomes, highlighting the need for a seamless customer experience in the fitness industry. In this conversation, Jeff discusses the evolving landscape...
2024-11-1655 minFuture of FitnessHenrik Almers - Coaches CongressIn this episode, Eric Malzone sits down with Henrik Almers, a marine biologist turned entrepreneur who has made a remarkable impact on the fitness industry, particularly in micro gyms and coaches. Henrik shares his journey from starting a scuba travel company to running Coaches Congress, an event focused on helping gym owners and coaches with business development and educational resources. The discussion highlights the event's evolution, the importance of specialized knowledge such as nutrition and data-driven coaching, and plans for future global events. Henrik emphasizes the significance of community, actionable insights, and the potential for emerging markets in the...
2024-11-1138 minFuture of FitnessLou DeFrancisco - Lindora & Scaling GLP-1 Weight Loss ProgramsIn this episode of The Future of Fitness, Eric Malzone sits down with Lou DeFrancisco, Lindora's new president, to explore the exciting potential of GLP-1 medications in the realms of metabolic health, fitness, and weight loss. Lou shares his rich journey through the health and fitness industry and dives into Lindora's 50-year commitment to weight loss and wellness. Together, they discuss Lindora's holistic approach, which blends behavior modification, ketogenic diets, and GLP-1s to address obesity. The conversation touches on Lindora's innovative franchising model, the legal landscape across states, and the long-term impacts of GLP-1s on fitness. Lou...
2024-11-0653 minFuture of FitnessSteven Webster - Asensei: From Movement Recognition to Coaching IntelligenceIn this episode, Eric Malzone welcomes back Steven Webster, CEO of Asensei, to discuss the evolution of digital fitness and technology. Steven shares insights from his keynote at the Connected Health and Fitness Summit, where he addressed the digital transformation in health and fitness, drawing parallels to the evolution of e-commerce. With over 10 years in the digital fitness industry, Steven talks about how companies like Peloton, Hydro, and Tonal have pioneered connected fitness and how Asensei is pushing the envelope by offering AI-powered movement recognition. He also touches on the future of the fitness industry, emphasizing how AI and...
2024-09-2750 minFuture of FitnessTodd Durkin - "True Strength" & Impact X FitnessIn this episode, renowned fitness coach and life transformer Todd Durkin discusses his multifaceted career as a gym owner, mastermind leader, author, speaker, and franchisor. With host Eric Malzone, Todd delves into his mission of changing lives through fitness, mindset coaching, and faith. He shares personal stories of battling severe health issues, including a back injury and sleep apnea, and how these experiences shaped his perspective and fueled his passion. Todd also provides insights into his latest project, ImpactX Performance, a franchise model merging fitness, recovery, life coaching, and optional faith-based support. Throughout the conversation, Todd emphasizes the importance...
2024-09-1751 minFuture of FitnessJuliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports & Opportunities In Women's HealthIn this episode, Juliet Starrett, Alex Alimanestianu, and Eric Malzone discuss recent developments and opportunities in the fitness industry. They cover personal summer experiences, including special trips and family activities, and delve into various earnings reports from leading fitness companies such as Lifetime, Xponential, Planet Fitness, and Peloton. The group analyzes the impact of the Blink bankruptcy and the upcoming IPO for MindBody. A significant portion of the conversation focuses on the rising importance of addressing women's health and fitness needs, especially those over 40, highlighting Dr. Stacy Sims' insights from a lengthy podcast with Andrew Huberman. The episode wraps...
2024-09-121h 13Future of FitnessAl Noshirvani - Key Fitness Technology Trends -2024In this episode of 'The Future of Fitness,' Eric Malzone welcomes Al Noshirvani to discuss the rapid advancements in the fitness technology space. They delve into the origins and evolution of the Fitness Technology Summit, the transformative potential of GLP-1s and AI in the industry, and the impact of in-club technology and wearables. Al shares insights from his extensive experience, including his tenure at MotionSoft and his current role at Alta Technology Group. The conversation also covers industry trends, the convergence of healthcare and fitness, and the future role of AI in personal training. Tune in to...
2024-09-0742 minFuture of FitnessFrom Addiction to Advocacy: Dan Uyemura's Journey and The PushPress MissionIn this episode of 'The Future of Fitness,' host Eric Malzone welcomes back Dan Uyemura for an insightful discussion. The episode explores Dan's unique journey, including his personal story of recovery from addiction and how it has shaped his professional and personal life. The conversation delves into the mission and recent innovations at PushPress, particularly their new insurance offering aimed at simplifying and protecting gym ownership. They discuss CrossFit's latest changes and its impact on the fitness community, along with the potential future of AI in the fitness industry. Dan also shares valuable insights on the challenges and...
2024-08-1845 minFuture of FitnessStu Brauer - Gym Real Estate: Everything You Didn't KnowIn this episode of the 'Future of Fitness' podcast, Eric Malzone welcomes back Stu Brauer, an expert in gym real estate and content creation. Stu delves into the intricacies of gym real estate, covering the segmentation process, commercial real estate acquisition, and the critical importance of proper site selection. He highlights the value of SBA loans for purchasing commercial properties and shares insights into the latest trends in boutique and micro gyms. Stu also addresses common mistakes gym owners make and offers detailed advice on leveraging consumer data for optimal location choices. Packed with practical strategies and industry knowledge...
2024-08-1347 minFuture of FitnessAustin Cohen & Justin Turetsky - FlexIt & Evolving from "F Word" to HealthIn this episode, host Eric Malzone sits down with Austin Cohen and Justin Turetsky, the innovative minds behind FlexIt, to explore the transformative trends within the fitness and wellness industry. They recount their experiences at the recent IHRSA event, discussing the shift from traditional fitness models to a broader concept of interconnected health. This episode dives into the strategic evolution of their company, highlighting the expansion from virtual personal training to a comprehensive suite of wellness services, including health coaching, yoga, and nutrition. They share insights on the challenges and opportunities this transition presents, such as SEO impacts and ch...
2024-07-1455 minFuture of FitnessBrian Kirkbride - FitLab & Nike StudiosIn this episode, Eric Malzone interviews Brian Kirkbride, Co-CEO and co-founder of FitLab. They discuss the mission of FitLab to build a fully integrated platform for the next generation of fitness and wellness consumers. Brian shares his journey from roles in venture capital, investment banking, and as an executive at Nike to his current position at FitLab. The conversation delves into the unique consumer expectations of millennial and Gen Z generations, and the necessity of integrating various fitness modalities into one cohesive platform. Brian also provides insights into their recent acquisitions, like RPM and Assault, and the exciting development...
2024-07-0451 minFuture of FitnessEric Durak - The GLP-1 PlaybookIn this episode, host Eric Malzone welcomes Eric Durak, one of the nation's leading clinical Exercise Physiologists and Health Educators, to discuss the complex world of GLP-1 weight loss medications. Durak, with over 30 years of experience in medical fitness and research, discusses the clinical and practical aspects of these medications. He provides insights into the mechanisms through which they aid weight loss, their potential side effects, and the critical role of exercise and proper hydration. Durak also emphasizes the importance of developing comprehensive fitness programs tailored to individuals using GLP-1 medications. He further discusses the significance of community relationships, legal...
2024-06-1446 minFuture of FitnessPaul Bowman - Wexer & Macro Trends in Content Consumption In this episode, host Eric Malzone interviews Paul Bowman, the CEO of Wexer, about his journey from professional volleyball player to leading a digital fitness platform. Paul shares insights about the evolution and current state of Wexer, the importance of group exercise, and the shift towards creating personalized digital fitness experiences. They discuss trends in content consumption, the impact of AI on fitness, and the role of media in modern fitness organizations. Paul emphasizes the need for the fitness industry to embrace digital solutions to better serve members around the clock. Episode Highlights: Paul Bowman's Background and Journey The Evolution of...
2024-06-0947 minFuture of FitnessForrest Smith - Kineon & An Introduction to Red Light TherapiesIn this episode of the Future of Fitness, host Eric Malzone sits down with Forrest Smith, a seasoned entrepreneur and co-founder of a company pioneering the use of red light and laser therapy for neuromuscular pain and inflammation. Forrest shares his journey from starting multiple startups to founding a company focused on creating systemic health and wellness solutions. He explains the science behind their innovative device, which aims to make laser therapy more accessible by reducing costs and making it wearable. Discover how this technology can potentially replace traditional pain management methods like NSAIDs, offering a safer and more...
2024-05-2048 minFuture of FitnessBrian Furey - Nature's Fynd - Yellowstone's Gift of Better FoodEric Malzone sits down with Brian Furey from Nature's Fynd, discussing the innovative development of high-protein food from fungi discovered in Yellowstone Park. Brian shares his journey, from working in biochemistry and natural products to joining Nature's Fynd, a company focused on sustainable, rapid-growth food sources that could revolutionize our food supply. They delve into the discovery of unique fungi capable of producing high-protein content in extreme environments, their potential for global food security, and its nutritional benefits compared to traditional sources. Moreover, they cover the significant impact on sustainability, the company's rapid funding and product development success, and...
2024-05-1152 minFuture of FitnessBiran Furey - Nature's Fynd - Yellowstone's Gift of Better FoodEric Malzone sits down with Brian Furey from Nature's Fynd, discussing the innovative development of high-protein food from fungi discovered in Yellowstone Park. Brian shares his journey, from working in biochemistry and natural products to joining Nature's Fynd, a company focused on sustainable, rapid-growth food sources that could revolutionize our food supply. They delve into the discovery of unique fungi capable of producing high-protein content in extreme environments, their potential for global food security, and its nutritional benefits compared to traditional sources. Moreover, they cover the significant impact on sustainability, the company's rapid funding and product development success, and...
2024-05-1053 minFuture of FitnessChris Craytor - Health & Fitness Association - The Rebrand & Event RecapIn this episode, Eric Malzone engages into conversation with Chris Craytor to discuss the future of the fitness industry, touching upon various topics including innovations in health clubs, the importance of social connections, and the impact of third-party payer programs. Chris shares insights from a recent event in Los Angeles that highlighted the industry's growth and enthusiasm post-COVID. They delve into the rebranding of the health and fitness association, examining the integration of health in fitness facilities and how the industry can connect to the larger healthcare sector. The conversation also covers strategies for engaging members through personalization, technology...
2024-05-0547 minFuture of FitnessMike Goscinski - The Future of the Health & Fitness AssociationIn this episode, Eric Malzone and Mike Goscinski dive into the Health and Fitness Association's advocacy work and the key issues facing the fitness industry. Goscinski, VP of Government Affairs, stresses the critical role of advocacy in shaping industry policies and discusses initiatives like the FIT Act to integrate physical activity into healthcare. He highlights bipartisan support for such measures and underscores the industry's influence in driving advocacy efforts. The conversation also touches on the association's recent rebranding, membership benefits, and the importance of preventive health measures in addressing national health concerns. Goscinski encourages industry members to get involved...
2024-04-2149 minFuture of FitnessJuliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CrossFit, & Women's Health & Fitness In this episode, host Eric Malzone is joined by guests Juliet Starrett and Alex Alimanestianu to discuss various topics impacting the fitness industry. They start by analyzing the quarterly reports of major fitness companies, diving into stock performance, revenue growth, and operational challenges. The conversation then shifts to CrossFit, exploring recent changes in affiliate fees and the evolving landscape for gym owners. Finally, they delve into the state of women's health and sports, addressing challenges like diversity in leadership, menstrual cycle impacts on performance, and the role of social media in promoting positive changes. Despite the hurdles, they express...
2024-04-151h 15Future of FitnessJim Rowley - Crunch Fitness & Principles of LeadershipIn this episode of the podcast, Eric Malzone interviews Jim Rowley, CEO of Crunch Fitness, they explore the core principles of leadership in the fitness industry. Rowley emphasizes the importance of execution, highlighting that successful leadership is about getting things done. He discusses the unique qualities of effective leaders, including the ability to inspire and energize teams, while also reflecting on the evolving dynamics of generational differences in the workplace. Rowley shares personal strategies for maintaining a sharp edge as a leader, from prioritizing health and relationships to staying focused on business goals. He also provides insights into his...
2024-04-1048 minFuture of FitnessLisa Kuecker - The State of Boutique 2024In this episode, Eric Malzone welcomes Lisa Kuecker to discuss the future of fitness in Q1 2024. Kuecker shares her unexpected journey from tech entrepreneurship to boutique fitness, highlighting the evolution of her company, Studio Grow, which now operates globally. They define boutique fitness as selective towards specific modalities under one roof, emphasizing intimacy and community. The conversation covers challenges and opportunities in the industry, including the need for better sales and marketing strategies in the US and growing international interest in boutique fitness. Kuecker emphasizes embracing hospitality principles, leveraging AI in marketing, and improving sales conversion rates. ...
2024-04-0546 minFuture of FitnessChris Clawson - Live At IHRSA - EGYM's "Genius"In this episode, Eric Malzone sits down with Christopher Clawson at a fitness trade show for an insightful discussion on the changing dynamics of the fitness industry. Chris shares his journey and insights into joining EGYM, highlighting the company's progressive culture and commitment to innovation. They explore the evolving landscape of fitness trade shows, focusing on the increasing prominence of technology and AI-driven solutions like those offered by EGYM. Chris elaborates on how EGYM's ecosystem seamlessly integrates with various fitness equipment and apps to deliver personalized workout programs and track user progress. He envisions a future where AI technology...
2024-03-3141 minFuture of FitnessSal Di Stefano - Mind Pump MediaIn this episode, Sal Di Stefano and Eric Malzone dive deep into fitness, wellness, and podcasting. They share valuable insights into starting a successful podcast like Mind Pump, emphasizing the importance of understanding the science behind health and fitness trends. Sal discusses the need for authenticity and integrity in promoting products and processes, while also highlighting the challenges of effectively communicating long-term health benefits to consumers in an industry flooded with misleading information. They also explore the role of technology, such as artificial intelligence and continuous glucose monitors, in enhancing one's connection to their body. Sal also addresses trends...
2024-03-2656 minFuture of FitnessPete Moore - HALO Trends 2024 - GLP-1, HSA/FSA, Recovery, & MoreIn this episode, Eric Malzone chats with Pete Moore about using Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to cover fitness costs, reducing individual expenses. They also discuss adapting to new technology and medical advancements in fitness, like GLP-1 inhibitors, to better serve clients. Pete stresses the importance of personalized fitness programs tailored to each member's needs and motivations. Tune in for practical insights on navigating the evolving fitness industry and driving business growth. LINKS: https://www.wodify.com/ https://podcastcollective.io/
2024-03-2149 minFuture of FitnessNtiedo Etuk - FitGrid & Better Hospitality at ScaleIn this episode, Eric Malzone interviews Ntiedo Etuk about the future of fitness and the role of personalization and community building within the industry. Etuk shares insights from his journey into the fitness space and emphasizes the need for technology upgrades to enhance the client experience. They discuss the significance of effective communication in studios, highlighting FitGrid's innovative approach using artificial intelligence to tailor messages and streamline communication. Etuk explains the impact of personalized messaging on conversion rates and client retention while addressing challenges and opportunities in the evolving boutique fitness landscape. LINKS: https://www...
2024-03-1652 minFuture of FitnessAnthony Vennare - Pass/Fail - 2023 Industry PredictionsIn this episode, Eric Malzone and Anthony Vennare provide updates and reflections on the fitness industry, discussing trends, predictions, and insights. They revisit previous predictions, highlighting the evolution of movement health, industry consolidation, and the importance of integrations. Vennare shares updates on Fit Insider, including new partnerships and services like sponsorships, newsletter updates, and a jobs board. They delve into emerging trends such as outdoor activities and recreational sports, emphasizing community engagement and the challenge of monetization. https://www.wodify.com/ https://podcastcollective.io/
2024-03-1153 minFuture of Fitness"All Aboard!" Series by EGYM - Josh Harwood of Fitness ConnectionIn this episode, Eric Malzone sits down with Josh Harwood from Fitness Connection to explore the crucial role of onboarding in the fitness industry. They discuss the significance of providing personalized experiences for different types of gym-goers and leveraging technology like mobile apps to enhance engagement. Drawing parallels from industries like Home Depot, they emphasize the importance of hands-on experiences and tailored guidance, ultimately highlighting strategies for successful onboarding and long-term client retention in the ever-evolving fitness landscape. LINKS: https://egym.com/us
2024-03-0623 minFuture of Fitness"All Aboard!" Series by EGYM - Dr. Steven Boring of Rochester Athletic Club)In this episode, Eric Malzone sits down with Dr. Steven Boring, the fitness director at the Rochester Athletic Club in Minnesota, to explore the crucial role of onboarding in gyms and health clubs. Dr. Boring shares insights into creating a welcoming environment for new members, emphasizing the importance of personal connections and tailored support. They discuss the club's comprehensive onboarding process, including facility tours, complimentary group fitness classes, and personalized training orientations. Through their conversation, listeners gain valuable tips on fostering a sense of community and enhancing member retention in fitness facilities. LINKS: https://egym...
2024-03-0221 minFuture of Fitness"All Aboard!" Series by EGYM - Sheldon McBee of Universal Athletic ClubIn this episode, Eric Malzone sits down with Sheldon McBee, the head of Universal Athletic Club, to delve into the intricacies of conducting the perfect onboarding process at a gym or health club. McBee highlights their family-oriented approach and the diverse wellness solutions they offer to cater to various demographics. He emphasizes the importance of guiding members through behavior modification to ensure adherence to their fitness journey, sharing insights into their 12-week hyper-focused onboarding period and the personalized paths they offer. The conversation also touches on industry challenges and the need for personalized engagement to enhance the onboarding experience...
2024-02-2821 minFuture of FitnessEdward Hertzman - Athletech News & The State of Industry MediaIn this episode, Eric Malzone sits down with Eddie Hertzman (Edward Hertzman), founder of Athletech News, to delve into Eddie's entrepreneurial journey and his vision for the company. Eddie shares his transition from supply chain manufacturing to media entrepreneurship, identifying a gap in the fitness and wellness media landscape that led to the creation of Athletech News. He discusses his aspirations for the company to become the "Bloomberg of fitness and wellness," focusing on providing valuable business-to-business coverage and insights. Eddie emphasizes authenticity, engagement, and quality content as key pillars of building a successful media platform, highlighting the importance...
2024-02-2547 minFuture of FitnessBjoern Woltermann - Katalyst & Personalized EMS TechnologyIn this episode, Eric Malzone interviews Bjoern Woltermann, CEO and founder of Katalyst, discussing the technology and adoption of Electrical Muscle Stimulation (EMS) in fitness. Bjorn shares his journey, starting from his early career in Germany to discovering EMS after a back injury. He explains how EMS works and its history, including Bruce Lee's use of similar technology. Bjoern highlights the popularity of EMS in Europe compared to its slower adoption in the United States due to regulatory barriers and misconceptions. He discusses the studio model for EMS training, its limitations, and the decision to transition to a direct-to-consumer...
2024-02-2047 minFuture of FitnessAndy Hoang - Aviron & The Future of "Fitness Entertainment" In this episode, join host Eric Malzone as he interviews Andy Hoang, the CEO and founder of Aviron, diving into the fascinating intersection of gaming and fitness, with a focus on indoor rowing. Hoang shares his journey of combining his struggles with cardio workouts and passion for competitive gaming to create Aviron, a unique fitness platform that blends gaming psychology with rowing. Despite challenges, Aviron launched its product in 2018, becoming one of the first connected rowing machines on the market. Explore Aviron's positioning in the at-home rowing market, targeting non-rowers with accessible and enjoyable experiences, and learn about its...
2024-02-1551 minFuture of FitnessTim Rhode - A Simple Framework For Creating ChangeIn this episode, Eric Malzone engages in a conversation with Tim Rhode about the intricacies of managing change in business. Tim introduces a four-step framework using the analogy of changing lanes while driving. The steps include assessing your current position, signaling your intent for change, executing the change itself, and accelerating with purpose towards your goals. Emphasizing the importance of effective communication and overcoming resistance, Tim simplifies the change process, offering clarity and confidence to business leaders. The episode explores the key steps, decision-making aspects, and the critical need for clear communication in successful change implementation. Tim's recently launched...
2024-01-3147 minFuture of FitnessCameron Falloon - BFT: Intelligent Programs to Optimize ValueIn this insightful podcast, Eric Malzone interviews Cameron Falloon, the founder of Body Fit Training (BFT), delving into Cameron's journey in the fitness industry and the founding principles of BFT. Cameron shares his experiences working with elite athletes, the motivation behind creating BFT, and the three key pillars of the brand. The conversation explores challenges in the fitness industry, the importance of providing value, and Cameron's views on supporting and upskilling trainers. They also cover BFT's global growth, unique programming approaches, technology integration, and upcoming developments, offering a comprehensive overview of Cameron's vision for bringing high-performance training methodologies to...
2024-01-2653 minFuture of FitnessBryan O'Rourke - A Realist's Take On The Future of FitnessIn this episode, Eric Malzone engages in a conversation with Bryan O'Rourke, the CEO of Core Health and Fitness. They explore Bryan's background and his "fundamentalist" approach to the fitness industry, emphasizing core principles and a long-term outlook. The discussion covers shifts in the industry, including technological advancements, AI, wearables, and the pandemic's impact. Bryan shares insights into the historical context of the fitness sector, drawing parallels to the mid-'90s. The dialogue transitions to Bryan's role as CEO, detailing his relationship with the company's founder and the growth opportunities he envisions. Looking ahead, they address challenges, predicting increased...
2024-01-2252 minFuture of FitnessDr. Kirk Parsley - An Introduction to Psychedelic Therapy & Sleep OptimizationIn this episode, Eric Malzone engages in a conversation with Dr. Kirk Parsley, covering a spectrum of topics ranging from Dr. Parsley's journey as a SEAL turned physician to his expertise in sleep optimization and hormone health. Dr. Parsley shares insights into his sleep supplement and criticizes the pharmaceutical industry's approach to sleep drugs. The episode touches upon the evolution of sleep perceptions, common misconceptions, and Dr. Parsley's innovative sleep supplement blend. LINKS: https://www.instagram.com/kirkparsley/ https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.podcastcollective.io/
2024-01-141h 06Future of FitnessMike Robertson - Modern Coaching PrinciplesIn this podcast episode, Eric Malzone engages in a dynamic conversation with Mike Robertson, a seasoned figure in the fitness industry with 23 years of experience. The discussion explores the evolving landscape of fitness, delving into the crucial interplay between coaching and technological advancements. Mike reflects on his diverse journey, from coaching basketball players to founding Robertson Training Systems, offering unique insights into the industry's transformation. The episode spotlights the emerging trend of longevity training and its profound impact on mindset and methodologies. Mike shares perspectives on training like an athlete for all demographics and discusses the intersection of technology...
2024-01-0954 minFuture of FitnessJason Khalipa - Train Hard. Live Free.In this episode, Eric Malzone talks with fitness expert Jason Khalipa about his journey in CrossFit and how he adapted his business during industry changes and the COVID-19 impact. They discuss topics like corporate wellness, entrepreneurship challenges, and Khalipa's "Train Hard, Live Free" philosophy focusing on intentional training and community building. The conversation covers issues like childhood obesity, AI in fitness, and the future of CrossFit. LINKS: https://www.podcastcollective.io/ Jason Khalipa: https://www.instagram.com/jasonkhalipa/ https://www.nc.fit/join
2024-01-0448 minFuture of FitnessCurtis Christopherson - WRKOUT & Affiliate Sales Made SimpleIn this episode of the podcast, Eric Malzone engages in an insightful conversation with Curtis Christopherson, CEO and founder of WRKOUT. Curtis provides a comprehensive overview of the evolution of his business, from its initial foray into virtual training during the pandemic to its transformation into a Software as a Service (SaaS) product, WRKOUT Essentials. The breakthrough came with the introduction of "Store by WRKOUT," a recommendation tool allowing fitness professionals to endorse products and earn commissions seamlessly. Curtis also delves into the platform's features, emphasizing the convenience for wellness experts and the potential to transform the industry. Curtis's a...
2023-12-3047 minFuture of FitnessJim Crowell - 2023: The Year in ReviewIn this podcast, Eric Malzone and Jim Crowell delve into the 2023 fitness landscape, discussing key trends, winners, and challenges. Jim shares valuable insights on franchising, technology integration, and the growing wellness sector, spotlighting intelligent products and infrastructure from companies like MOVR, Asensei, and Rook. Emphasizing user experience, Jim predicts industry leaders will align with consumer needs. They discuss concerns about franchising stability and explores the distinctions in wellness approaches. Tune in to this episode for a deep understanding of fitness industry dynamics, emphasizing the importance of consumer understanding, robust infrastructure, and differentiation in diverse business models. ===========================
2023-12-2545 minFuture of FitnessYoav Susz - VI & Enterprise AI for HealthIn this episode, join Eric Malzone and Yoav Susz as they dive into a fascinating conversation about the game-changing role of artificial intelligence (AI) in the health industry. Yoav shares his journey and the growth story of VI, a company dedicated to bringing enterprise AI to health. They chat about the core focuses at VI: making customer acquisition more efficient, supercharging member engagement, and streamlining operations through smart AI applications. The discussion is peppered with real-world examples, showcasing collaborations with Healthcare, Wellness and top Fitness brands. These stories illustrate the profound impact AI can have on both health outcomes...
2023-12-2052 minFuture of FitnessJack Daly - The Future of TRXIn this episode, Eric Malzone engages in a compelling conversation with Jack Daly, the CEO of TRX, exploring the multifaceted realm of TRX, fitness, and business. Jack unfolds his remarkable journey to TRX, delving into his background, Navy SEAL Foundation involvement, and transitioning from private equity to a focus on health, wellness, and happiness. As the discussion unfolds, Jack passionately emphasizes TRX's iconic status in the fitness industry, spotlighting its premium products, world-class brand, and a global community of over 300,000 certified trainers. They dive into TRX's dynamic leadership team, opportunities for improvement, and the evolution of the TRX app...
2023-12-1552 minFuture of FitnessJim Barr - Bowflex Rebrand & Sticking To The NorthstarIn this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to product development. Jim emphasizes the importance of understanding consumer behavior and building emotional connections with the brand, offering valuable insights into the future of home fitness equipment...
2023-12-1050 minFuture of FitnessTroy Taylor - Tonal & The Future of "Intelligent Fitness"In this engaging podcast episode, Eric Malzone interviews Troy Taylor, an expert in sports science and a key player in Tonal's performance innovation department. The conversation spans Troy's journey from elite sports to Tonal, delving into the evolution of fitness technology and the shift from "connected fitness" to "intelligent fitness." Troy emphasizes the power of data in shaping Tonal's growth during the pandemic, detailing how they leverage a vast dataset to provide personalized insights and enhance user experiences. The discussion explores the potential of machine learning and AI in fitness coaching, highlighting Tonal's commitment to making complex data accessible...
2023-12-0557 minFuture of FitnessUdaiyan "UJ" Jatar - Tecton & Changing Human Behavior At ScaleIn this podcast episode, Eric Malzone talks with Udaiyan Jatar (UJ) about Tecton, a brand that focuses on ketone products. They discuss how Tecton is growing its brand by initially targeting early adopters, influencers, and athletes before reaching a larger audience. UJ explains how the brand is dedicated to educating people about the science of ketones through various content-creation efforts. The podcast also covers Tecton's strategy, including forming partnerships with fitness facilities and health professionals, and the brand's future vision. If you're interested in learning about ketones and how a brand is working to change behavior, check out this...
2023-11-3050 minFuture of FitnessMatthew Maruca - Ra Optics & Better Health Through Better EyewearIn this podcast episode, Eric Malzone interviews Matthew Maruca, the founder and CEO of Ra Optics, delving into his remarkable journey from overcoming health issues in high school to establishing a successful business in blue light protection eyewear at the age of 18. Maruca shares pivotal moments, from a transformative foreign exchange program to the influence of startup literature on Ra Optics' development. They also talk about the challenges and unique aspects of blue light protection eyewear, distinguishing it from mainstream clear lens options. They also highlight Ra Optics' efforts to educate consumers about effective blue light blocking, citing positive...
2023-11-251h 12Future of FitnessJuliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, Peloton's Future, Peter Attia's "Outlive"In this podcast episode, Eric Malzone, Juliet Starrett, and Alex Alimanestianu dissect recent earnings reports from fitness industry giants like Peloton, Lifetime, and Planet Fitness. Alex delves into the unexpected CEO departure drama at Planet Fitness and the subsequent stock rebound. The conversation shifts to concerns about Lifetime's stock decline post-IPO, followed by a detailed exploration of Peloton's journey through different eras and its current challenges, including what's perceived as an identity crisis. Critiques of Peloton's initiatives and a broader discussion on the fitness industry's potential to embrace the emerging longevity trend add depth to the conversation. They wrap...
2023-11-201h 03Future of FitnessIan Mullane - KeepMe.AI & The State of AI in FitnessIn this episode, Eric Malzone chats with Ian Mullane, the founder of Keepme, about how artificial intelligence (AI) is changing the fitness game. They discuss Keepme's success in using AI to keep gym members engaged and improve sales. Ian breaks down the power of AI, from predicting member actions to creating personalized content. The conversation highlights the importance of data and how AI helps gym operators make smart decisions. They also explore real-world uses, like crafting tailored content and enhancing fitness campaigns. Tune in for a peek into the future where wearables play a big role in shaping the...
2023-11-1553 minFuture of FitnessRick Mayo - Alloy Personal Training & A Simple Brand PromiseIn this episode, Eric Malzone and Rick Mayo discuss the state of the fitness industry, highlighting the growth of Rick's fitness concept, Alloy, with a focus on franchising. They emphasize the advantages of catering to a specific personal training avatar, the 45 to 65 age group, and the benefits of intimate customer relationships. They touch upon the challenges and realities of entering the franchise business, noting that franchising is not a guaranteed path to quick success. They also discuss the evolving trends in the fitness industry, emphasizing the importance of a brand's promise and the role of technology in enhancing the...
2023-11-1051 minFuture of FitnessKamal Obbad - Nebula Genomics & Accessible Genetic TestingIn this episode, host Eric Malzone welcomes Kamal Obbad, co-founder of Nebula Genomics, to explore the fascinating world of genetic testing and personalized genomics. Kamal shares insights into Nebula Genomics' mission to make whole genome sequencing more accessible and affordable for consumers, offering tools for exploring their DNA. They discuss the various applications of genetic testing, the importance of actionable genetic information, and the potential impact of AI in data interpretation and counseling. Kamal also delves into the future possibilities of gene editing and its potential implications for human longevity. Join them for an enlightening conversation on the cutting-edge...
2023-11-0549 minFuture of FitnessDr. Florence Comite - Groq Health & Reverse Aging For The MassesIn this episode, host Eric Malzone is joined by the brilliant Dr. Florence Comite, a pioneer in the realm of reversing aging and precision medicine. Dr. Comite delves into the world of personalized health, shedding light on the innovative use of continuous glucose monitoring and blood biomarkers to determine one's biological age. She emphasizes the importance of VO2 max testing in tracking health progress and unveils personalized interventions. Notably, she reveals the accessibility of VO2 max testing through wearables like the Apple Watch. Dr. Comite also introduces her groundbreaking project, Groq Health, an app designed to offer tailored health...
2023-10-2652 minFuture of FitnessAndrew Sugerman - Centr & Accessible Holistic WellnessIn this episode, Eric Malzone hosts Andrew Sugerman, the CEO of Centr, a holistic wellness platform. They explore Centr's mission to democratize wellness and make it accessible to all, encompassing fitness, nutrition, and mental health. Andrew discusses the importance of mental fitness alongside physical health and the significance of building a supportive community within the wellness journey. They touch on technology's challenges in isolating and connecting people and hint at Centr's plans for real-world, in-person experiences. Andrew also delves into the role of AI in the wellness industry and distinguishes genuine AI applications from the noise. The conversation reveals...
2023-10-2151 minFuture of FitnessDavid Van Daff - The Many Evolutions of "Health Clubs"In this podcast episode, Eric Malzone engages in a conversation with David Van Daff, the Director of Global Industry Development for NASM, at a fitness trade show in Los Angeles. They delve into the evolution of the fitness industry, with a particular focus on health clubs. David reflects on how health clubs have changed over the past 27 years, shifting from a traditional fitness equipment-centered approach to a more diversified landscape that includes boutique studios, budget-friendly gyms, luxury brands, and home fitness solutions. They discuss the importance of convenience, accountability, community, and social interaction in shaping consumer choices within the...
2023-10-1155 minFuture of FitnessWilliam Coker - Fibr - Cracking The Code of Talent AcquisitionIn this episode, Eric Malzone engages in a compelling conversation with William Coker, diving into the future of the fitness industry and the groundbreaking launch of the "Fibr" app. Coker, drawing from his extensive experience in the fitness realm and military service, sheds light on the prevalent staffing challenges faced by fitness organizations. He emphasizes that the industry doesn't suffer from a lack of fitness professionals but rather grapples with recruitment and attraction issues. Coker unveils Fibr's innovative approach, offering a trifecta of solutions: streamlined staffing services, a community-building app catering to fitness professionals, and comprehensive business development support...
2023-10-0652 minFuture of FitnessJack Thomas - The Fit Guide In this podcast episode, Eric Malzone and Jack Thomas discuss the fitness industry in Asia. They reflect on past interviews, explore the impact of the pandemic on Asian fitness, and highlight trends from the Fit Summit. They introduced "The Fit Guide," an initiative evaluating fitness studios and promoting transparency. The conversation emphasizes customer feedback's importance, low-cost improvements, and personalized service. Jack reveals The Fit Guide's expansion plans, making it a concise yet informative episode about the Asian fitness scene and efforts to enhance it. Links: https://www.wrkout.com/ https://connectedhealthandfitness.com/events/c...
2023-09-2459 minFuture of FitnessBruce Smith - Hydrow & Live Outdoor RealityJoin host Eric Malzone in this engaging podcast as he sits down with Bruce Smith, the CEO and founder of Hydrow. Bruce delves into the world of creating an immersive rowing experience at home, emphasizing the importance of capturing the essence of rowing and translating it into a digital experience. Learn how Hydrow combines software and hardware to offer a unique fitness journey with "live outdoor reality" workouts that keep users motivated. Discover how the pandemic has shaped the fitness industry, the future of personalized fitness, and Hydro's commitment to delivering real value to its members. Plus, gain insights...
2023-09-1850 minFuture of FitnessTom Dowd - The Future of F45In this episode, host Eric Malzone sits down with special guest Tom Dowd to dive deep into the evolution and future prospects of F45. Tom shares his journey of getting involved with F45, initially through an investment with Mark Wahlberg, and sheds light on the challenges the company encountered along the way, including operational efficiency and profitability issues. Drawing from his extensive background, including 25 years at GNC, Tom discusses how his experiences prepared him for his pivotal role at F45. He reveals his passion for tackling challenges and revitalizing businesses. Tom unravels the reasons behind F45's decision to...
2023-09-1252 minFuture of FitnessMike Arce - Loud Rumor & Fundamental Principles for More Profitable GymsIn this episode, host Eric Malzone interviews Mike Arce, CEO, and Founder of Loud Rumor, as they delve into various aspects of helping gym owners succeed in the fitness industry. Mike emphasizes the importance of focusing on profit, pricing, and marketing strategies while highlighting the distinction between business owners and entrepreneurs. He discusses Loud Rumor's purpose, the significance of profit over revenue, and marketing strategies beyond social media ads. Mike also shares insights into price manipulation as a profit booster, overcoming price increase anxiety, and the role of continuous product improvement in marketing. Mike provides valuable insights for gym...
2023-09-0649 minFuture of FitnessJuliet Starrett & Alex Alimanestianu - Industry Deep Dive: Planet Fitness, Xponential, Life Time, Fuzzy Panda, Semaglutide, & "Built To Move"Join host Eric Malzone in a series of enlightening podcast episodes as he sits down with industry titans Juliet Starrett and Alex Alimanestianu on the Future Fitness Podcast's Industry Round Table. In this episode, they unravel the intricate threads of the fitness and wellness world. From dissecting the remarkable financial rebounds of key players like Planet Fitness, Life Time, and Xponential post-COVID, to delving into the profound implications of revolutionary pharmaceutical advancements like semaglutide, the trio navigates the terrain with expertise and candor. The conversations not only traverse the economic and scientific aspects but also touch on the essence...
2023-08-251h 01Future of FitnessDan Freed - Thesis & The Rise of Nootropics In this episode, Eric Malzone interviews Dan Freed, the visionary founder of a groundbreaking nootropics company called "Thesis". Tune in as Dan shares his remarkable journey from overcoming personal challenges to creating a thriving business that transforms lives through cognitive enhancement. Discover how Dan's personal experience with ADHD and nootropics led to a transformative shift in his focus, confidence, and academic success. Delve into the innovative approach to product development that emphasizes individualization and experimentation, and explore the exciting potential of human optimization and longevity. Gain valuable insights into entrepreneurship, culture-building, and the dynamic landscape of the rapidly growing...
2023-08-1943 minFuture of FitnessBill Davis - Build, Buy, or PartnerIn this episode, host Eric Malzone sits down with Bill Davis, CEO of ABC Fitness, to discuss various topics in the fitness industry. They delve into the recent IHRSA event and the positive response to their rebranding strategy. Davis explains the importance of culture fit and differentiation when considering whether to build, buy, or partner with a company. The conversation also explores the potential of AI and machine learning in improving customer experience, fitness program development, and member retention. They touch on the booming fitness market in Brazil and express optimism about the industry's future, encouraging community feedback and...
2023-08-0747 minFuture of FitnessJessica Klodnicki - KT & The Art of RebrandingIn this podcast episode, Eric Malzone sits down with Jessica Klodnicki, the CEO of KT Tape, a company specializing in kinesiology tape for pain relief and recovery in sports and outdoor activities. They delve into the rebranding process of KT Tape, aiming to expand its target audience beyond top-tier athletes to everyday individuals seeking pain relief and recovery support. Jessica shares the company's journey, from understanding their brand's core values to developing a new purpose and identity. They also discuss the concept of "prescriptive influencers," the importance of personalization and protocols in the fitness world, and best practices in...
2023-08-0151 minFuture of FitnessScott Burgett & Andy Beckman - Garmin & The Future of Digital HealthIn this podcast episode, Eric Malzone interviews Scott Burgett and Andy Beckman from Garmin to explore the future of fitness and Garmin's role in the health sector. They discuss Garmin's history as a GPS company and its transition into wearable technology. They also delve into Garmin's commitment to digital health, including their involvement in clinical trials, remote patient monitoring, and health insurance applications. They also highlight Garmin's unique advantages, such as their ecosystem approach and focus on creating user-friendly products with meaningful metrics. They also talk about various Garmin products, discussed the concept of digital health, and showcase the...
2023-07-1850 minFuture of FitnessJessica Goldenberg - Warner Music Group & Innovation in Music LicensingJoin host Eric Malzone as he interviews Jessica Goldenberg from Warner Music Group in this enlightening podcast episode about music licensing in the fitness and wellness industry. Discover the crucial role music plays in fitness classes, its impact on mental health, and how it enhances motivation and enjoyment during workouts. Jessica shares insights into the challenges of licensing music and efforts to make it more accessible for all fitness businesses, not just the big players. She highlights the potential for growth in the digital fitness space and the importance of community and social aspects in the industry. Gain valuable...
2023-07-1140 minFuture of FitnessMiesha Tate - Lessons From a UFC ChampJoin host Eric Malzone as he sits down with former UFC champion Miesha Tate for an incredible podcast episode. Miesha opens up about her remarkable journey in wrestling and mixed martial arts, sharing stories of overcoming challenges and discovering her true passion for fighting. Together, they explore the changing landscape of support and resources for UFC athletes, the importance of effective coaching and communication, the role of technology in training, and the fascinating topic of the female hormonal cycle. Miesha emphasizes the critical role of restorative sleep, proper nutrition, and overall well-being in achieving peak performance both inside and...
2023-06-0658 minFuture of FitnessDr. Jeremy Koenig - DNA, Generative AI, & Gut MicrobiomesIn this podcast episode, Eric Malzone invites Dr. Jeremy Koenig to discuss various topics, including DNA, genetics, artificial intelligence, and high-performance coaching. Dr. Koenig shares his passion for DNA and its significance in understanding human heritage and individual gifts. The conversation explores the potential applications of DNA in coaching, from optimizing performance for elite athletes to improving overall fitness and longevity. Dr. Koenig also highlights the role of AI and expert guidance in empowering individuals with the best information and advice. He discusses his work as a DNA consultant and advocate, as well as his involvement in the DNA...
2023-05-3054 minFuture of FitnessPaul Byrne - The Cyclical Nature of The Fitness IndustryIn this podcast episode, Eric Malzone interviews Paul Byrne, a fitness industry veteran who has been in the business since the mid-1970s. Byrne discusses his experience in the industry, including his involvement in the growth of the at-home and club fitness spaces from the 1980s to the present day. He notes the role of demographics in driving industry growth, with millennials in their prime purchasing years likely to drive future growth. Malzone and Byrne also discuss the potential of the industry to effect meaningful change in people's health and fitness, with Byrne suggesting that the industry...
2023-05-1652 min
Fitness Blitz RadioFitness Blitz Radio 2021Hey fitness friends. This is your host Eric Malzone. And this is the fitness Blitz radio. So today's date is January 11 2021. And if you've been paying attention, it's been a little while since I've released an interview on the Fitness Blitz radio. And it's not because I'm lazy. It's because I've just been really busy. But I have been creating a ton of content for you. So I just want to make sure that you're aware of the Future of Fitness podcast. I started that one in 2017, we've done well over 200 episodes, I had amazing guests over the last...
2021-01-1504 minFuture of FitnessHighlight Reel Special - Episode 200Today, we celebrate our 200th episode by taking a walk down memory lane and listening to some key moments in the last few episodes. Eric Malzone started this podcast almost 3 years ago because he wanted to help modernize the fitness industry. He tries to make the episodes as relevant and frequent as possible to keep up with current events and wants to help play a part in making the value of the fitness professional rise. Eric loves hearing from the fans and uses the feedback he receives to help add even more value right back into the...
2020-09-2329 min