Shows
Innovators Can LaughHow To Launch An Effective Podcast Advertising CampaignSend us a textEric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.In this episode we cover:how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focusedThis conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.Subscribe and leave a rating to stay updated with the latest startup founders in Europe....2024-09-0547 min
It's Marketing's FaultLeveraging Podcasts for SaaS Growth - Eric MelchorSend us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast. They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones. Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers. They also discuss the growing influence of YouTube in the podcasting world and...2024-07-0336 min
Innovators Can LaughThrow out style and tone of voice guidelines | SaaS content writing with Ray BerrySend us a textHead over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder. Thank you so much Ray for co...2024-03-2719 min
Innovators Can LaughHow brands can benefit from user-generated content with Michael KamleitnerSend us a textHead over to Sessions.us and sign up for a 14-day free no strings attached free trial.Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged which led to the idea for walls.io. We also talk about:how Walls.io provides a platform for brands to collect and leverage user-generated content in a...2024-03-2024 min
Innovators Can LaughWant to buy a dog? This is the platform for youSend us a textThis episode is powered by Leadfeeder - get a free 14-day trial here.Ep. 136: Eric Melchor talks with Sufyan Osamah, founder of HonestDog, about the future of pets. Sufyan started HonestDog with the realization that pets should not be sold on classifieds. After talking to hundreds of pet parents, vets, ethical breeders, and animal shelters, it became clear that there has to be a better way. With HonestDog he wants to bring transparency, accountability and fun to the often complicated and frustrating process of getting...2024-03-0721 min
Innovators Can LaughInstagram influencer campaigns on a budgetSend us a textWondering how to collaborate with Instagram or TikTok influencers?Recently I executed an influencer campaign for a client using Insta and TikTok influencers. It was easier than expected.In this episode I break down all the steps I did that you can copy so that you don’t waste a lot of money or effort in doing one on your own.Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Eric’s b2b content creator webs...2024-01-1109 min
Innovators Can LaughFundraising preparation for foundersSend us a textGian Seehra, founder of GS Advisory and a seasoned expert in fundraising, shares valuable insights and advice for startups navigating the challenging world of fundraising. Hosted by Eric Melchor, the episode delves into Gian's experiences as both a founder and a venture capitalist, offering a unique perspective on the dynamics between founders and investors. Gian provides actionable tips on:- how to approach introductory calls with potential investors- sheds light on the reasons founders often struggle in fundraising2023-11-3029 min
Innovators Can LaughLeaving a promising career at Microsoft for the uncertainty of launching a service based startup with Anastasia StaniloiuSend us a textWhy would a highly respected engineer at Microsoft who enjoys her job and the people she works with, go and launch a startup?For 5+ years, Anastasia Staniloiu worked as a technical engineer and consultant for Microsoft. And then in Jan-23, she co-launched Witanalytica - a company that provides analytics strategic consulting and architect data solutions.In this conversation we chat about why she left a promising career for the high risk of launching a startup, her favorite tools that any startup can use for...2023-11-2322 min
Innovators Can Laugh[TEASER] Why I left MicrosoftSend us a textEp. 121: :Eric Melchor ( https://www.linkedin.com/in/ericmelchor) talks with Anastasia Staniloiu (https://www.linkedin.com/in/anastasia-staniloiu-a43805103/) about why she left a promising career at Microsoft. Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of I...2023-11-2002 min
Innovators Can Laugh[TEASER] Investors can see throught the bull shitSend us a textEp. 118: :Eric Melchor ( https://www.linkedin.com/in/ericmelchor) talks with Elena Oprea (https://www.linkedin.com/in/elena-oprea/) about how they prepared for their pitch at Tech Crunch. Want to see more of Innovators Can Laugh? Subscribe to our channel here. - Check out Eric's stuff:Innovators Can Laugh B2B Podcast Ad Network -https://www.innovatorscanlaugh.com/p/b2b-podcast-network/ Podcast Growth Playbook - https://podcastgrowthplaybook.carrd.co/Innovators Can Laugh newsletter - https://innovatorscanlaugh.substack.com/ - Links: 2023-10-3001 min
Innovators Can LaughInfluencer Marketing: Accelerating Startup Success Through Creator Equity Deals with Scott Van den BergSend us a textIn this episode Eric Melchor chats with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals.Show Highlights:0:35 - the soft drink backed by the Victoria Secret model3:50 - what was your experience like living in Bucharest?5:23 - how my parents influenced me into entrepreneurship7:15 - my first entrepreneurial venture9:17 - why isn’t there much information on equity deals and influencers?...2023-10-2634 min
Innovators Can Laugh[TEASER] 99% of Influencers don't even know about thisSend us a textTeaser clip of ep. 117 with Scott Van den Berg, founder of Influencer CapitalShow drops on Thursday, Oct. 26thTune in to every conversation about exciting European Startups and Innovators on Apple Podcasts, Spotify, and Amazon! Leave a rating and review so we can keep making amazing interviews!Listening on a desktop & can’t see the links? Just search for Innovators Can Laugh in your favorite podcast player.Connect with Eric: https://www.linkedin.com/in/ericmelchor/Subscribe and leave a rating to st...2023-10-2303 min
Innovators Can LaughFrom Management Consulting at BCG to Creating an Accounting Software StartupSend us a textTaking calculated risks can often lead to great rewards if done correctly. In this chat with Alexandru Anghel, co-founder of Solo, Alexandru shares journey from management consultant to startup founder. To begin, Alex quit his job as a management consultant and joined an incubator run by an experienced entrepreneur who became the first investor of Solo. From this experience, he learned how to hire, manage money, build a product that people love to use, and bootstrap for as long as possible before seeking out investors.2023-03-0223 min
Innovators Can LaughHow to Empower Working Moms and Bootstrap a Platform with Alexandra BadeaSend us a textHow can you empower working moms and bootstrap a platform?After facing initial rejection from investors, she bootstrapped a platform with her own money that provides resources and a supportive peer community to empower working women and Moms. In this conversation, Alexandrea Badea, founder of She is Mom, shares:How networking is key to finding mentors who can help you grow your businessnot to limit yourself by only looking for people with similar backgrounds or experiences as yours; instead...2023-02-2324 min
Innovators Can LaughInnovating Medical Devices with AI while Overcoming Imposter SyndromeSend us a textI chat with Dragoš Duse and Diana Andritchi, co-founders of medtech startup Synaptiq. Synaptiq creates software solutions based on AI for improving medical devices, with one tool using revolutionary software to separate cancerous tumors and organs at risk. Currently, they have seven customers in Romania and are projected to generate 400,000 euros in 2023.We discuss the importance of employee retention in comparison to other aspects of business such as client acquisition and investment deals. We also touch on the importance of being out of one's comfort z...2023-02-1621 min
Innovators Can LaughExploring the Benefits of Media for Growth Funding with Diana FlorescuSend us a textDiana Florescu is the founder of Media Growth. In this episode we learn about Diana's journey as an entrepreneur and her current project Media for Growth which involves exchanging equity for media assets. Plus, hear about the survival rate among companies that have raised media for growth funding and the insightful conversation on valuing time and self-reflection.Show highlights:1:23 – what is the weirdest food you have ever tried living/traveling abroad?3:00 – do you prefer a window seat or an aisle seat...2023-02-0925 min
Innovators Can LaughAllgrow: A Global Startup Organization for Social ImpactSend us a textListen to Maralina's inspiring journey from wanting to be a painter as a child to becoming an NGO volunteer in countries like Egypt, Mexico, Turkey, and Suriname. Hear her discuss her work in creating ecosystems for people to exchange knowledge and creating safe spaces for local kids and women empowerment programs in Haiti. Plus, learn about the unique winemaking tools found in Romania and how Madalina uses games to create a relaxed environment.Do you wish to connect with our special guest?2023-02-0221 min
Innovators Can LaughExploring Chess, Manipulation & Product-Led Growth with Claudio DescalescuSend us a textDiscover how Claudio Descalescu, the chief growth marketer for Y Combinator-backed ArchBee, uses chess, manipulation, product-led growth and surveys to improve products and gain insights into customer behavior. Listen to Claudio's interview on Innovators Can Laugh to learn about his experience with ArchBee and the tools he uses to increase conversion rates.Do you wish to connect with our special guest?Visit Archbee’s website: https://www.archbee.com/Tune in...2023-01-2627 min
Innovators Can LaughHow to Implement Innovative Carbon Removal Projects with Matthias Rettenbacher of CarbonySend us a textMatthias Rettenbacher is the founder of Carbony - a European marketplace for high quality carbon removal projects. In this conversation, he shares his passion of reversing climate change through biochar and enhanced weathering technology. We also discuss his preference for dinner with Gary Vee over $50,000 cash and he shares an amazing gift he received from a friend who was like a father figure to him. Matthias’ goal is to neutralize 500 million tons of emissions by 2040. He recently retired from his regular job to focus full-time on this project and...2023-01-1922 min
Innovators Can LaughProjected to do 255k Euro, this Plant Based Food Startup is Sprouting with Jivko DjamiarovSend us a textCan you imagine a plant-based food that can help prevent diseases? Well it exists and is beginning to sprout globally. Jivko Djamiarov is the founder of Ancestral Superfoods. His mission is to bring the healing power and benefits of plants and foods to others. On this episode of Innovators Can Laugh, Jivko shares his entrepreneurial journey of opening the first vegan restaurant in Bulgaria and how he launched Ancestral Superfoods and gained traction. They have more than 3,000 customers and are projected to do $250,000+ Euros in 2023....2023-01-1227 min
Innovators Can LaughChatbot Startup Umni has already saved over 15,000 work hours for ClientsSend us a textCan you imagine working as a hotel GM, being exhausted after working a 16-hour shift and then getting a call from a customer asking to translate to the waiter “to not put onions on the pizza”?Sounds horrific right? Well Elitza Stoilova, founder of ai chatbot startup Umni, felt the same way. After watching a YouTube video on chatbots, Elitza, with no technology background, began a journey of improving business operations for 40+ companies in the Bulgarian market. By devel...2023-01-0525 min
Innovators Can LaughCovering all the News about European Startups with Irina ObushtarovaSend us a textIf you thought you knew Irina Obushtarova, think again. In this conversation we learn about her days working as a waitress while wearing short shorts to her first gig at a media company in Vienna. We touch on her first startup (sounds like a script from a Telenovela) to why Eastern European startups are so admirable. We even dive into a story about a hilarious bad date she had.One hell of a conversation that I think you’ll like!\Sho...2022-12-2932 min
Innovators Can LaughBeauty Startup is translating science with Aleksandrina IkonomovaSend us a textCan you imagine your dad giving you a spreadsheet at the age of 8?Telling you to fill out all the chores you completed and penalizing you if you didn't include 'playing with friends'?Why penalize?Because her father wanted her to know that just working and hustling won't improve your mental or physical health.Check out my conversation with Aleksandrina Ikonomova from Balli Go.Show highlights:2022-12-2226 min
Innovators Can LaughBiodegradable innovation startup Lamon is fighting plastic with Angela IvanovaSend us a textDo you wish to connect with our special guest?Visit the Lamon website: https://lam-on.com/Tune in to every conversation about exciting European Startups and Innovators on Apple Podcasts, Spotify, and Amazon! Leave a rating and review so we can keep making amazing interviews!Listening on a desktop & can’t see the links? Just search for Innovators Can Laugh in your favorite podcast player.Connect with Eric:...2022-12-1524 min
Innovators Can LaughTransforming temptations into Protein Innovations with Zhasmina GevezievaSend us a textFrom a body builder to creating innovation in protein snacks. Jasmina Gevezieva-Berova is a performance nutrition coach and co-founder of Cardinal Bites. These are delicious protein balls with no sugar! Perfect for people who want to maintain their figure. With projected revenue of $120,000 for 2022, Cardinal Bites is just getting started.Highlights from the show:0:50 – what was your 2021 TedX speech about?2:30 – as a kid did you want to be a powerlifter?6:15 – how I train for a competition, what’s...2022-12-0820 min
Innovators Can LaughNavigating the world of innovative personal finance tools with Bulgarian startup founder Zornitsa NikolovaSend us a textIn the communist regime back in Soviet times, you didn’t have a labor market. The job is found for you. So if you had quit, you couldn’t easily find another job especially if you were not a communist party member. So in Zornitsa Nikolova’s eyes, her father was like a hero. This shaped her beliefs and desire for personal freedom. For creating for yourself options when others didn’t see them. For fighting to survive and do what she...2022-12-0130 min
Innovators Can LaughHow Bulgarian Startup founder Eva Vucheva is empowering producers to reduce their environmental footprintSend us a textEmpowering consumers and producers to reduce through environmental footprint through business intelligence. In a world in which we over-produce, over-consume, and dispose of things with ease, how can we empower consumers and producers to reduce their environmental footprint? In this episode I chat with Eva Vucheva, founder of Impakt ID – a business intelligence tool that combines material impact research, product data and statistical modeling to turn generic product information into actionable data. Eva, is also the co-f...2022-11-2427 min
Innovators Can LaughFrom a Professional Poker Player to helping athletes incorporate science-based mental skills with Karina KaragaevaSend us a textShe’s a mindset coach for top poker players throughout the world. She has been a meditation teacher for 7+ years, is an advisor to several tech startups, and has experience in corporate training having worked at companies such as IBM, Apple, Siemens, and AIG. Now, Karina Karagaeva’s startup, Mindset Design, is a platform that aims to help athletes incorporate science-based mental skills training into their routine.If you like to compete and are looking for tips to improve your ment...2022-11-1729 min
Innovators Can LaughHow to assess a potential CEO or leader with Marian TemelkovSend us a textNo matter how talented a leader is, they aren’t going to go far if they don’t have a good team. This is the wisdom that Marian Temelkov, founder of Executive search firm Dynamis, shares with us in this conversation about the most powerful strengths a leader can have, and how to assess it. We discuss how he assesses a potential leader and what are the most important values a leader can have. Do you wish to connect with our s...2022-11-1021 min
Innovators Can LaughHow to move faster towards your Goals with Startup Mentor Stoyan YankovSend us a textImagine you are the main character of your own movie. But not just the main actor. You’re also the producer and director of this movie. Close your eyes and visualize how you would tell this story.Will it be filled with adventure and suspense?Would your story be uplifting or depressing?Would your story have the power to change lives?This is the power that Stoyan Yankov instills in others. A master coach, speaker, and au...2022-11-0341 min
Innovators Can LaughHow an IT company finances a foundation with its profits with Blagovesta PugyovaSend us a textIs it possible for a charity to own a profitable software development company? Well it is. The Bulgarian foundation ‘Give a Book’ owns 41% of the IT company Childish. It employs 30+ people and the company's focus is developing business and team-building web applications using the Python programming language.The model in which an IT company finances a foundation with its profits is so impressive for Bulgaria that Childish won an award from the Forbes Business Awards 2022 in the "Socially Responsible Company" category.Hea...2022-11-0234 min
Innovators Can LaughHow to transform any surface into Carbon neutral white board paints with Yasen RusevSend us a textImagine you’re working as a driver in Bulgaria and one of your clients is an international business owner. After four days of chauffeuring him around, he invites you to lunch. After two hours of dialogue, he invites you to come to Vienna for a year and learn their business. So, you could come back to Bulgaria and open and manage their business in Bulgaria.Sounds like a fairy tale right?Well, it’s not. At least not for Yasen Rusev, co-founder of Escreo. In t...2022-10-2739 min
Innovators Can LaughHow to skip the hospital visit and use your phone to detect anomalies related to oncology diseases with Georgi KadrevSend us a textImagine if you could skip the hospital visit and use your phone to detect anomalies related to vascular conditions and oncology diseases. Sounds futuristic? Well, Bulgarian startup founder Georgi Kadrev is making this a reality with Kelvin Health. Kelvin Health is a clinical decision support tool that utilizes a mobile thermal imaging camera that captures the heat of the body, segments the thermal image, and applies artificial intelligence to digitally assess your vascular condition. It’s like having the superpowers of Predator in the pa...2022-10-2026 min
Innovators Can LaughHow to help restaurants reduce food waste by selling surplus through the Foodobox mobile appSend us a textWhat do you do when you have a surplus of food? Do you just throw it out or is there a sustainable solution? Well today we’re chatting with Jane Dimitrova, a fascinating entrepreneur from Bulgaria who is helping tackle that problem by developing the first mobile app in Bulgaria to tackle food waste - Foodobox. Jane has a fascinating background having worked in Italy and Argentina, and also interned at P&G. According to her, people in Bulgaria are often quite skeptical about in...2022-10-1322 min
Innovators Can LaughHow an IT company finances a foundation with its profits with Blagovesta PugyovaIs it possible for a charity to own a profitable software development company? Well it is. The Bulgarian foundation ‘Give a Book’ owns 41% of the IT company Childish. It employs 30+ people and the company's focus is developing business and team-building web applications using the Python programming language.The model in which an IT company finances a foundation with its profits is so impressive for Bulgaria that Childish won an award from the Forbes Business Awards 2022 in the "Socially Responsible Company" category.Hear the story of this amazi...2022-10-0630 min
Innovators Can LaughMarc Schillinger: Digitalizing Account ReceivablesSend us a textRemember when those guys who had slicked back hair and carried a bat paid you a visit about a debt you owed? You know debt collectors.Well times have changed and March Schillinger, founder of eCollect is transforming the way debt collection and account receivables takes place. eCollect is a fully digitalised receivables management FinTech startup with best-in-class AI and machine learning technology. They’re currently operating in several European countries, provide services for more than 13 languages, and are approaching 10 million in ARR. This is a very fun co...2022-09-2930 min
Innovators Can LaughFrom Boston Consulting Group to Creating Bulgaria’s First Kids’ Subscription ServiceSend us a textI chatted with Boryana Levterova, co-founder of Infinity Toy Box. Infinity Toy Box is the first subscription service for kids where you can rent games, toys, and books. Prior to launching her startup, Boryana was working as a consultant for the Boston Consulting Group in Chicago. We dive into how she came up with Infinity Toy Box during maternity leave, what challenges they’ve faced because of Covid, and some of her life experiences. Time Stamps:0:35 – Eric tries to speak Bulgarian...2022-09-2220 min
Innovators Can LaughCombining financial services, data-driven insights, and travel APIs to help people afford global travel with Alejandra FernandezSend us a textI chatted with French startup founder Alejandra Fernandez of Flywallet. Flywallet is an all-in-one digital wallet and flight aggregation tool that makes it easy for users to save monthly for future travel. But the platform does more than that. It keeps track of flights within your budget, and can help offset travel related carbon emissions when you book a flight. Alejandra is from the Dominican Republic, but relocated to France after being accepted into Station F.In this conversation we learn:What is the average...2022-09-1518 min
Innovators Can LaughPowering the AI Industry with Humans in the Loop Workforce with Iva GumnishkaSend us a textI knew very little about the field of AI data annotation until I chatted with Iva Gumnishka, co-founder of Humans in the Loop. Humans in the loop is a social enterprise that provides ethical human in the loop workforce solutions to power the AI industry. Many companies that advertise their products as AI-driven are not entirely AI-driven. Some of them have real people working in the background to answer or do things machines are not capable of.If you’re interested in AI and wan...2022-09-0823 min
Innovators Can LaughOn a Mission To Be The Global Leader in the Refurbished Market for Tech Products with Reynold SimonnetSend us a textImagine you’re in England and walk into a vegan restaurant. While looking at the menu, you notice that each dish shows its carbon footprint. You’re thinking about ordering a hamburger, but see that the beef burger’s carbon emissions are a whopping 3 kilos! Or, ten times the amount of the vegan alternative. Would you still order the beef burger?This episode isn’t about going vegan, but rather, the rapid and high consumption of electronics and one man’s journey to simplify the supply chain of secondhand...2022-09-0133 min
Innovators Can LaughHow Branding and Design Can Create a Deep Emotional Connection with Lucie Baratte.Send us a textCan branding and design create a deep emotional connection with an audience?Well according to Lucie Baratte, designer and co-founder of Logology, the answer is yes. Logology is a website where in 10 minutes, you can get a logo that you love all based on a brand discovery questionnaire to help figure out what you need. If you’re wanting to get a better understanding of how powerful a brand identity can be, this is the episode for you! Links:Do you...2022-08-2541 min
Innovators Can LaughAna Bibikova on how Introverts can be perfect sales people, experiencing burnout, and being a digital nomad.Send us a text“Introverts can be perfect sales people and better marketers, but the problem is that we get overwhelmed when socializing, but not because we can’t read social queues. But that we read too much of them.” This is from my conversation with Ana Bibikova, startup consultant and aspiring founder.If you’re on Twitter and in the startup community, chances are, you know Ana. But if you don’t, she’s an entrepreneur, digital nomad, and has captured the attention of other introverts. If you’re an introvert or just want t...2022-08-1852 min
Innovators Can LaughAndrius Rimkunas on a smart, wireless, GPS-powered alarm system, Lithuanian state television, hitting rock bottom, and moreSend us a textThis is a rebroadcast of one of our most popular episodes - a chat with Andrius Rimkunas. Andrius is co-founder and Business Developer at Monimoto - a super easy to use anti-theft GPS tracker for motorcycles. Andrius entrepreneurial journey is quite remarkable as he has a background in IT, radio, marketing, and project management. He describes himself as a bit of a crazy person (and after you hear some of his entrepreneurial pursuits, you’ll understand why). If you’re interested in hearing a story...2022-08-1134 min
Innovators Can LaughDr. Monika Paule on Biotech, Gene Editing Solutions, Running Two Startups, and Being an Academia ProfessorSend us a textThis is a rebroadcast of one of our most popular episodes - a conversation with Dr. Monika Paule. Dr. Paule is a High-tech company founder of two innovative startups and is an Associated Professor & Technology Transfer expert in Academia. When not acting as the CEO at CasZyme, a company which aims to to develop innovative applications in the field of CRISPR based Molecular Tools, she’s building EdTech company “Paulai Tech” which is aimed at STEM Education. Join us as we discuss what life is like running two startups, jugging family life, being...2022-08-0417 min
Innovators Can LaughHashtags are like keywords - two weeks after MVP we had 300 customersSend us a textHey ICL fans. Today we’re chatting with Loic Alix-Brown, co-founder of Flick. Flick is an all-in-one Instagram scheduling, hashtag, and analytics tool. The journey of Flick is quite interesting as the initial MVP was created in two weeks and 2 weeks later they had 200 paying customers. If you think that is impressive, wait till you hear what the platform can do from a hashtag standpoint.If you’re wanting to elevate your online presence especially with the use of hashtags, this is the episode for you. Let’s dive i...2022-07-2827 min
Innovators Can LaughFrom creating the Uber for service professionals to growing HypefurySend us a textHey ICL fans. Today we’re chatting with Yannick Veys, co-founder of Hypefury. Hypefury is a powerful scheduling tool for social media, particularly Twitter. But before Yannick began growing Hypefury, he co-created a Dutch startup that was the Uber for service professionals and sold it. He also has successfully created multiple websites that bring in streams of Adsense income from Google.If you’re wanting to elevate your marketing skills especially when it comes to marketing a startup, this is the episode for you. Let’s dive in....2022-07-2119 min
Innovators Can LaughHow to become a better Salesperson through Social Selling with Laura ErdemSend us a textLet’s talk about social selling, specifically on LinkedIn with Laura Erdem from dreamdata.io. Laura is an Account Executive / B2B marketing influencer who grew her LinkedIn followers by 400% last year through social selling. And it all started with her sharing a customer story on a LinkedIn post. Well, someone by the name of Chris Walker commented on that post and it went viral. In that one particular week, their web traffic jumped 200%.Realizing this, Laura has made a steady effort in posting valuable content which has gr...2022-07-1321 min
Innovators Can LaughOvercoming barriers to get into a VC with Tzvete DonchevaSend us a textI chatted with Tzvete Doncheva, International Investor Relations for VC firm PropTech1. PropTech1 targets founders who are building innovative businesses in the real estate industry. Tzvete’s path to VC is a little different than most. Her career first started in media before breaking into VC. During our chat, we discuss barriers one has to overcome to get into a VC and why female founders historically get less funding than males.If you’re interested in learning more about VCs, this episode is for you. Let’s dive in!2022-07-0624 min
Innovators Can LaughIs my Chihuahua allowed? Avvinue - the First Pet Travel Booking EngineSend us a textI chatted with Nicole Caba, the founder of Avvinue – the first pet travel booking engine. That’s right, a booking website for pet travel. With so many pet owners worldwide and each airline having its own set of restrictions when it comes to traveling with pets, Avvinue is bound for takeoff!If you’re a pet owner or just want to hear an interesting story about a wonderful idea that was hidden in plain sight, this is the episode for you! Show highlights:2022-06-2923 min
Innovators Can LaughThe Easy No Code Web Scraping ToolSend us a textI chat with Indiehacker Robert Balazsi who has built a no-code web scraping tool that has really taken off since he started building in public. Robert and I dive into juggling work and indiehacking, the importance of being your own customer, and leveraging building in public.If you’re trying to juggle work and building something on the side, then this episode is for you.Show highlights: 0:35 – where to find a delicious Hungarian desert1:40 – an unusual food Ro...2022-06-2227 min
Innovators Can LaughPersonalized Approach to Employee Benefits with MELPSend us a textI chatted with Vidmantas Šiugždinis who is a very talented serial entrepreneur, investor, and lecturer. In a previous role as CEO of Lemon Fitness club, he grew a health company from 8 clubs in Lithuania to more than 30 clubs in 3 Baltic countries. Now he is creating MELP - a personalized employee benefits platform that provides a wide variety of choices for employees.In this chat, we learn about his obsession with the number 7, the weird thing he does for his morning routine (99.5% of us wouldn’t even consider doin...2022-06-1527 min
Innovators Can LaughThe digital memory album for you and your familySend us a textI chatted with bootstrap founders Daniel and Markus from Storyark. Storyark is a digital memory album for you and your family. It allows you to securely store photos, videos, audio, and text and share them with your family and close friends.They got this idea at Oktoberfest and, as you probably guessed, are also dads with small kids.In this chat, we learn about how they are bootstrapping their startup, how Storyark is different than other apps in the market, and also fun stuff...2022-06-0829 min
Innovators Can LaughBootstrap Startup LessonsSend us a textArvid Kahl is a seasoned pro when it comes to bootstrapping startups. He created Feedback Panda and one year later grew it to $55,000 MRR. He then sold it two years later for an amount of money that was life changing. He then launched Bootstrapped Founder where he writes about Bootstrapping, startups, engineering and mental health. He’s also written a couple of guides, one of which is Zero to Sold that is meant to guide software engineers who want to become entrepreneurs.Arvid and I discuss:...2022-06-0156 min
Innovators Can LaughThe all-in-one pack to build and ship Saas products fastSend us a textNico Botha has witnessed a lot of companies waste time and money to design and build their MVP. So, he created a SaaS boilerplate to help startups save time and money as the most important parts of the application are already done for a fraction of the cost. In this conversation Nico and I discuss: All the integrations that Shipsaas starter kit includesthe mistakes he made when launching his product (including the pricing he listed on ProductHunt)The fun projects (in...2022-05-2524 min
Innovators Can LaughFullfunnel.io - smart marketing for B2B companies with complex sales cyclesSend us a textAndrei Zinkevich is a Pro when it comes to Full funnel marketing strategies for B2B companies. Andrei started his career as an Area Sales Manager for Kimberly Clark before switching to marketing and working as a CMO and B2B marketing consultant with 50+ B2B Companies across Europe and North America.He now consults growing B2B companies that have long and complex sales cycles.Andrei and I discuss:the thing that companies should stop and start doing when it...2022-05-1838 min
Innovators Can LaughBrand design for your Startup in 5 minutesSend us a textCan you imagine receiving tons of referrals from people who never even bought from you? That’s right. 9 out of 10 people who recommend you, never even bought from you. How can this be? Well this is the life of Dagobert Renouf, co-Founder of logology.co.In this conversation, we discuss:How Logology went from $2,250 in 5 months to $17,500 in 7 monthsHow Dagobert strategically uses Twitter to build his community (he went from less than 100 followers to more than 20,000 in just a fe...2022-05-1134 min
Innovators Can Laugh$20,000 in 7 days, leaving a career as a Lawyer to launch a startupSend us a textCan you imagine walking away from a lucrative job that pays six figures right out of University, and launching a startup? Well, that’s what Arnaud Belinga did. After studying for 7 years to become a Tax Lawyer, he decided to devote himself full time to do what he loves – being an entrepreneur. And his startup, Breakcold which uses AI to improve and streamline cold email marketing, is on fire!In this conversation, we discuss:how Breakcold uses AI t...2022-05-0426 min
Innovators Can LaughFinding early adopters, the main mistake most startups make and planning your social media content with Ovi NegreanSend us a textHey ICL fans. Today we’re talking about finding your first early adopters and the common mistakes startups make when starting out with Ovi Negrean, founder of SocialBee. SocialBee is a platform that helps SMBs get more customers through social media and is used by over 25,000 companies. It makes it very easy to plan your social media content across Insta, Tik Tok, LinkedIn and other social platforms. Ovi is also a startup advisor and mentor at the Founder Institute based out of Frankfurt and Ro...2022-04-2735 min
Innovators Can LaughTop Startup in Europe for E-commerce: OptiMonkSend us a textIn this episode we’re talking about conversion optimization, specifically for Ecommerce brands with Csaba Zajdo. Csaba is the founder of OptiMonk, a top startup in Europe for E-commerce, and Shoprenter. Shoprenter is like the Shopify for Hungary. More than 65,000 merchants worldwide use Shoprenter to power their online retail stores. And as for Optimonk, more than 20,000 brands are using it and it has more than 400 5-star ratings on Shopify. Csaba is also the founder of Innonic which is a startup studio in Hungary whose goa...2022-04-2035 min
Innovators Can LaughEngaging with Remote Fans through UGC with Tom Vecsernyes from SeyuSend us a textIn today’s episode, I’m joined with Tom Vechy, founder of Seyu. Tom’s career entailed working as a Marketing Director for FC Junior Sport before taking the leap to launch Seyu which allows fans around the world, through a moderated channel, to post their photos on to the LED boards and other screens in the stadiums on matchdays, and share them instantly on social media in branded frames.What we discuss:the challenges he believes sports clubs will face in the next 10 yearsthe hurdles he had to overcome since...2022-04-1341 min
Innovators Can LaughAnalyzing the Quality of a Social Shopper with Michel Henns, CRO at NeticleSend us a textIn this episode, I’m joined with Michel Henns, CRO at Neticle. Michel is an authoritative voice in the field of social shopping insights and over the years has gathered and analyzed social shopping insights for many companies in Europe.What we discussed:the proportion of revenue and by channel that is attributed to social mediathe difference in demographics among social shoppers by channelthe quality of a social shopper versus one who came in from another channelhis re...2022-04-0622 min
Innovators Can LaughNightmoon – the turnkey solution for beautiful playgrounds all over the worldSend us a textIn our last episode of season 2, Lithuania, I chat with Aiste Aliukoniene, co-founder of Nightmoon which is a leisure and amusement consultancy specializing in the developing leisure spaces, playgrounds, and amusements parks from idea to turnkey all over the world. We discuss her fascination with amusement parks, how she saw the opportunity to form Nightmoon, and the toughest part about completing a project.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2...2022-03-3029 min
Innovators Can LaughCreating the first real estate crowdfunding and investments platform in LithuaniaSend us a textHistorically EU crowdfunding platforms lagged behind other regions in the world making it difficult for start-ups and other small innovative companies to access initial seed funding. But that is going to change since a single set of rules will cover the whole EU. And to capitalize on this change in Lithuania and abroad is Viktorija Cijunskyte, founder and CEO of Profitus. It wasn’t that long ago when Viktorija jumped into the real estate profession and placed flyers on doors looking to promote her services. While everyone said that wouldn’t work...2022-03-2329 min
Innovators Can LaughBringing the aging population back into the workforce – in a meaningful waySend us a textRetirement can be a scary thing. Without a sense of purpose, no real daily duties to attend to, and perhaps feeling unwanted, depression can sink in along with a host of other mental and health problems.Irma (Irma) Lukoseviciene is looking to change that. Her platform, Gen4Gen, (currently in Beta), is a consumer-to-consumer 2-sides digital marketplace that matches supply and demand for all manner of services that Seniors can participate in. Ranging from basic household support to remote higher-end services. Based upon user profiling, Gen4Gen uses a machine learning...2022-03-1631 min
Innovators Can LaughMaking Tech a basic skill along with reading, writing and mathSend us a textThe tech industry is heavily saturated by men, but that doesn’t matter to Monika Katkute, founder and CEO at Teachers Lead Tech. In the beginning Monika had created a successful and highly sought-after kids after school club. But she knew that in order to scale the club, it wasn’t more bodies needed, but technology. Rewarded with a grant from Google, she’s built a system that empowers teachers to help build their skills and teach tech to primary schools aged children in Lithuania and abroad. Join me as I chat wi...2022-03-0932 min
Innovators Can LaughOne of the ten Lithuanian-based startup to watch in 2022 – MembySend us a textHelping to make high quality education be accessible to virtually any student, despite their demographics or economic background, Eimantas Bekeza is on a mission. From Physics to Ecommerce to online learning, Eimantas is on an incredible journey. Join us as he shares the lessons he learned in the unsuccessful launch of his first business and what struggles he’s had to overcome since launching Memby. Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www...2022-03-0226 min
Innovators Can LaughThe open data platform helping companies manage risksSend us a textDr. Gerda Jurkonienė has been actively involved in the establishment of the Credit Bureau in Lithuania and development of data infrastructure to help businesses better understand the behavior of their customers. Now she has co-created an open data platform that integrates open data, credit bureau functionalities as well as credit scores and insights, thus enabling companies to increase sales and manage risks.Dr. Gerda is also an accounting and financial analysis lecturer at Vilnius University.Subscribe and leave a rating to stay updated with the latest startup founders in E...2022-02-2326 min
Innovators Can LaughOn a Mission to Disrupt the US Advertising industry with Tadas CekaviciusSend us a textFrom selling life insurance policies at the age of 18 to being the country manager for Bolt in Lithuania, Tadas Cekavicius had held many different roles. His latest role is co-launching Realthy – a real estate referral platform for realtors while also serving as CEO of Fullreach.io which serves as an advertising consultant agency for US based clients.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Er...2022-02-1630 min
Innovators Can LaughInstead of a Degree, Graduates at Turing College get a JobSend us a textLukas Kaminskis created his first coding bootcamp at 16 years old. At 22, he became a lecturer in software engineering at ISM international university. Now, Lukas is taking EdTech to a new level with the launch of Turing College where students receive a job upon graduation.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/...2022-02-0930 min