Shows
The Hybrid#9 | Kristin & Eric Rogers on LEVIA's Second ActShawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Eric and Kristin Rogers, the husband-and-wife team behind LEVIA, to explore the rise of cannabis beverages and the rare journey of building a brand, selling it, and taking it back. They trace LEVIA from garage experiments to a statewide favorite, discuss what they learned inside a corporate structure, and share how their new venture, Second Act, reflects a vision for social, culinary, and wellness-forward cannabis.The conversation moves through culture, entrepreneurship, identity, and the evolution of social consumption. It is a story about...
2025-10-311h 38
High Spirits: The Cannabis Business Podcast#107 - How to Buy Back Your Brand: The Levia Comeback Story w/ Kristin and Eric RogersSend us a textWe trace how a headline-grabbing CBD moment collided with the realities of cannabis policy, then dive into Levia’s rare founder buyback to unpack brand trust, dual-channel strategy, and what it takes to build consistent, safe, and truly approachable THC beverages. The conversation blends practical deal lessons, product innovation, and senior-focused education with a call for higher standards across hemp and regulated markets.• CBD spotlight from a US president and stock whiplash• Schedule III signaling and partisan calculus• Why hemp access reframed consumer entry points• Levia’s effects-led positioning...
2025-10-0253 min
Grassroots MarketingCannabis Brand Management Consulting with Eric RogersGrassroots Marketing discusses Cannabis Brand Management Consulting with Eric Rogers, Co-Founder of LEVIA and a cannabis entrepreneur.He is an innovator, storyteller and brand marketer who has helped leading brands like AT&T Wireless, The Home Depot, Goodyear and Aflac through times of disruption and change.He started his career with Havas Media and Digitas where he helped Cingular rebrand to AT&T Wireless; transitioned The Home Depot from “You can do it. We can help.,” to “More Saving. More Doing.” When Vonage launched, Eric was a critical member of the team that began developing standard...
2023-04-1811 min
Lion's Share Marketing PodcastConsumer Marketing Tips in the Cannabis Industry - EP 114Consumer Marketing Tips in the Cannabis Industry - EP 114 In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a membership-based platform that curates articles from different sites but posts the articles without the ads from the original pieces, providing the reader with a better user experience. Scroll has transitioned to a private beta, and Twitter plans to partner with Scroll to offer this service as a part of their potential subscription offering. Tyler introduces Eric Rogers, CCO and Co-Founder of Levi...
2021-05-1227 min