Shows
TBPNFull Interview: Eric Seufert on AI and AdvertisingThis is our full interview with Eric Seufert, analyst at Heracles Media, recorded live on TBPN.We discuss Apple’s AI and privacy tradeoffs, Meta’s AI-powered ad rebound, and how Google is monetizing Gemini at scale.TBPN is a live tech talk show hosted by John Coogan and Jordi Hays, streaming weekdays from 11–2 PT on X and YouTube, with full episodes posted to podcast platforms immediately after. Described by The New York Times as “Silicon Valley’s newest obsession,” TBPN has recently featured Mark Zuckerbe...
2026-01-3036 min
TBPNMicrosoft, Meta, & Tesla Earnings, Google DeepMind's Project Genie, SpaceX & xAI Merger | Anton Osika, Christian Garrett & Delian Asparouhov, Eric Seufert, Kevin Weil, Mehul NariyawalaSign up for TBPN’s daily newsletter at TBPN.com(02:23) - Apple Acquires Audio AI Startup Q.AI
(12:05) - Microsoft, Meta, and Tesla Earnings
(25:37) - 𝕏 Timeline Reactions
(36:27) - SpaceX & xAI Merger
(41:02) - 𝕏 Timeline Reactions
(54:23) - Google DeepMind's Project Genie
(01:06:51) - Chrome Debuts "Agentic Browsing"
(01:10:41) - TikTok Uninstalls Surge 150%
(01:15:21) - Anton Osika, co-founder and CEO of Lovable, an AI-powered platform enabling users to build applications through natural language prompts, discusses the company's rapid growth, including reaching 300 million annual recurring revenue (ARR) within two months. He highlights how Lovable empowers non-technical users to create and deploy s...
2026-01-293h 15
Retail Media Breakfast ClubWhy Amazon Can’t Stop Agentic Commerce — And Why Other Retailers Must Lean InAgentic commerce continues to spark tension across the industry. Today, I’m diving straight into one of the biggest debates: whether Amazon’s refusal to embrace open agent interoperability means agentic shopping is doomed. This conversation was inspired by ad industry analyst Eric Seufert, whose skepticism about agentic commerce I genuinely value. But as I explain, there are several key assumptions baked into his argument I simply don’t buy.I break down why Amazon’s structural advantages don’t automatically translate to veto power over agentic commerce, why grocery is the actual battleground to watch, why Walmart an...
2025-12-1113 minTBPNGoogle’s AI Breakthrough in Cancer, Protein Powders Exposed | Marc Benioff, Eiso Kant, Dante Vaisbort, Alice Bentinck, Eric Seufert, Pim de Witte(01:17) - Google’s AI Breakthrough in Cancer
(22:44) - 𝕏 Timeline Reactions
(30:37) - Protein Powders Exposed
(35:41) - 𝕏 Timeline Reactions
(01:36:03) - Dante Vaisbort, a University of Chicago graduate and co-founder of Albacore Inc., discusses his company's development of Ghostfin, a 6-foot-long autonomous underwater vehicle capable of patrolling over 1,000 nautical miles undetected and delivering precision effects. He highlights the vehicle's potential to deter maritime invasions, its ability to carry a 250-pound explosive payload, and its distinction from existing platforms like Anduril's DIVE, which focuses on deep-sea survey missions. Vaisbort also emphasizes Albacore's strategic location in Philadelphia, leveraging proximity to Washington, D.C., and the...
2025-10-163h 15
Game Economist CastE43: Bentham's Body, Hypothesis Testing & Marginal ROAS (w/Eric Seufert)Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss:How do you evaluate an “AI startup” in 90 seconds without being duped?Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it?If marginal ROAS is the real constraint, why do teams still optimize to averages?When should a Battlefield-scale launch actually spend less on day one and wait two weeks?Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify?Will AI-driven volatility make electricity markets funky?
2025-09-141h 18
Sub Club by RevenueCatThe Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev MemoOn the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to interpret why ads win.Top Takeaways: 📊 Broken measurement kills growthThe biggest pitfall isn’t creative or channel choice—it’s disorganized measurement. When finance, product, and UA each use different models, growth stalls. The fix isn’t another dashboard; it’s alignment. Build one coherent, incrementality-aware framework everyone trusts, with clear definitions of success and outputs that meet each team’s needs.🌊 Don’t di...
2025-09-0354 min
Marketing OperatorsWhy Great Marketers Think Like Data Scientists, with Eric SeufertWhen we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show.Eric is the founder of Mobile Dev Memo and partner at Heracles Capital, and he joins us today for a deep dive into how today’s smartest marketers approach measurement. We unpack the difference between deterministic and probabilistic attribution, why incrementality testing beats last-click reporting, and how to make sense of CAC, LTV, and payback periods across different business models. Eric shares insights on Meta’s evolving AI infrastructure, signal loss, and platform opacity, expl...
2025-07-221h 26
The Intelligent MarketerEverything is an Ad Network with Eric Seufert of Mobile Dev Memo"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Today on The Intelligent Marketer, he talks with Mike & Rishabh about personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more.
Links:
Mobile Dev Memo
Eric’s LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric J...
2025-06-2344 min
Up Arrow PodcastGrowth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric SeufertChristian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry...
2025-04-291h 10
Up ArrowUp Arrow Podcast | Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric SeufertChristian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization.
Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry...
2025-04-291h 10
The Monopoly ReportEpisode 18: Eric Seufert on whether Europe will kill Apple's ATTEric Seufert of Mobile Dev Memo joins Alan to talk about Apple ATT and the latest decision coming from Germany's Federal Cartel Office (the Bundeskartellamt). Eric shares helpful background on ATT and why competition regulators are taking issue with Apple on competition and privacy. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-02-1936 min
The Advertising Forum by MarketectureNavigating Privacy in Mobile Advertising with Eric SeufertIn this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy, proposing solutions to enhance consumer trust while maintaining advertising effectiveness.TakeawaysThe biggest privacy challenge is achieving workable measurement for advertisers.Advertisers often rely on platforms to handle privacy, limiting their own responsibility.Data clean rooms are a growing solution for...
2025-01-1311 min
Making MarketsEric Seufert: A Primer on Digital Advertising - [Making Markets, EP.49]My guest this week is Eric Seufert. In the words of Ben Thompson from Stratecherry, Eric is arguably the best writer and commentator on digital advertising, and today, he gives us a masterclass on the subject. We start by talking about Apple’s ATT framework, Meta’s recovery, and what the current ecosystem looks like. We also talk about X, advertising on the open web, and clearing many common misconceptions about targetted advertising. Please enjoy this conversation with Eric Seufert.For the full show notes, transcript, and links to the best content to learn more...
2024-11-1553 min
Open MarketBuilding Businesses on Thought Leadership with Eric SeufertCo-hosts Joe Zappa and Eric Franchi chat with Eric Seufert about how he's used thought leadership, especially via his blog Mobile Dev Memo, to launch successful tech, media, and investing businesses and become one of the best-known voices in mobile.
2024-10-0243 min
Equation of ExcellenceEP014: Eric Seufert | Invest, Analyst & Founder MobileDev MemoGuestEric Seufert is an independent analyst, investor, and proprietor of the Mobile Dev Memo newsletter and podcast. He is a leading expert on mobile marketing, advertising, and the economics of free-to-play games. Seufert previously worked in strategic roles at companies like Rovio, Wooga, and Skype.SummaryThe conversation covers Eric's journey from finance to tech, his experience at Skype, insights into the freemium model, and the evolution of mobile gaming and advertising. It also delves into the state of mobile user acquisition, the impact of IDFA deprecation, and the transformation of Facebook to...
2024-06-2659 min
Growth @ ScaleWhat is the atomic unit of event for my product? | Eric Seufert - General Partner, Heracles Capital | Ep. 32Eric Seufert is an analyst and expert in mobile development, tech marketing, and data analysis. Eric is General Partner at Heracles Capital, a pre-seed stage venture capital fund investing in the future of mobile tech. Eric has also worked at notable consumer mobile tech companies including Skype, Wooga, and Rovio Entertainment, where he was the VP of User Acquisition for the developer behind the popular Angry Birds franchise.
In this episode, Matt and Eric dig into Eric’s career in mobile tech startups, including the benefits of a ‘freemium’ model, strategies for launching mobile apps successfu...
2024-06-1853 min
Deconstructor of FunMarketing Predictions 2024 with Eric SeufertEric Seufert is a one-of-a-kind marketing expert. He has headed marketing at Rovio, Wooga, and N3TWORK. He has built Mobile Dev Memo into the leading site for marketing professionals. He became a venture capitalist after founding Heracles Capital.
In this podcast, Eric Seufert returns back to the podcast to discuss predictions for mobile marketing. A must-listen for all of us!
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2024-01-101h 11
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles CapitalWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today is Eric Seufert, the founder of Mobile Dev Memo, Heracles Capital, and probably one of most well known analysts (if not THE most known) in the world of mobile marketing. Eric has been very vocal about the changes in our land...
2023-10-2647 min
Making Sense of Martech#59 | Eric Seufert: Everything is an Ad networkA conversation with Eric Seufert. In this episode, I'm joined by Eric Seufert to talk about his thesis-slash-catch phrase "everything is an ad network." Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo. In th...
2023-10-1057 min
AdTechGod PodEp. 2 Eric Seufert from Mobile Dev Memo chats with AdTechGodGuess who's back? Back again! AdTechGod, with a friend!In this weeks Podcast AdTechGod sits down with Eric Seufert from MobileDevMemo. Thank you to Adelaide Metrics for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-09-1926 min
Marketecture: Get Smart. Fast.Dataseat - A mobile DSP that doesn’t rely on device IDsDataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advertising environment. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/dataseat-david-philippson .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners h...
2023-09-1107 min
Business BreakdownsMobile Gaming: A Freemium EconomyThis is Matt Reustle and today we are breaking down the mobile gaming industry. It was several months ago that I was reading an industry report for our Business Breakdown on Electronic Arts. I was shocked to see that mobile gaming was now 50% of the overall gaming market. What really stood out to me was just how different the business model is. You have smaller game developers operating with a completely different monetization model. It's the same industry but with drastically different strategies.To break down the industry, I'm joined by Eric Seufert. Eric spent his early...
2023-06-1451 min
Marketecture: Get Smart. Fast.Emodo - A native SSP and DSP backed by Ericsson’s dataEricsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs.For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/emodo-alistair-goodman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new...
2023-03-2706 min
Marketecture: Get Smart. Fast.Episode 11: Eric Seufert on the future of mobile acquisition and gamingNo one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this.In this episode:
AdExchanger on gaming spend declining
SVB collapse and ad tech
Uber offers self-serve for car-top ads
Netflix building an ad server?
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. O...
2023-03-1748 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Eric SeufertWelcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We also explore some alternate realities where Google reduces their App Store “fees” to 5% ? and Apple bans 3rd party SDKs? Hope you enjoy!
2023-03-1634 min
Marketecture: Get Smart. Fast.Yieldmo - An ad exchange with attention data baked inYieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers.For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/yieldmo-mike-yavonditte .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make b...
2023-01-1705 min
Deconstructor of FunTWIG #207 Is the Microsoft Xbox really Pass profitable?Laura, Seufert, and Kress discuss TikTok's standalone gaming channel and evaluate whether the Xbox pass is profitable. The team also discusses Modern Warfare II topping $800M in sales, Rovio's new Barcelona studio, and Netflix's acquisition of SpryFox. TWIG wouldn't be what it is without a public apology. In this episode, Eric Seufert walks back his statements on Marvel Snap after being bombarded by product managers and designers around the world. Kress hit a D 365 of not drinking. Send him a congrats message on LinkedIn or via Slack, if you've gained access to the community...
2022-11-0449 min
Marketecture: Get Smart. Fast.ironSource LevelPlay - App mediation and revenue managementironSource LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs, and includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/ironsource-nimrod-zuta .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the c...
2022-11-0205 min
Marketecture: Get Smart. Fast.Smadex - A scaled mobile DSP that leans into transparencySmadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to competitors. For more information about our expert, For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/smadex-jordi-de-lospinos .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smar...
2022-09-2106 min
Deconstructor of FunTWIG #199 How Apple can build a $30 billion ad business, the BIG wave of gaming layoffs and Tencent's grab of UbisoftEric Kress, Laura Taranto, and Eric Seufert discuss Apple’s growing ambitions with its advertising business, the latest wave of layoffs that hit companies like Snap and Bytedance as well as Tencent's investment into Ubisoft's parent company. Most importantly, in this episode you'll hear about Seufert's latest Uber debacle, an update on Kress' son's thriving basketball career, and find out which continent Laura is recording the podcast this week.
2022-09-0847 min
Deconstructor of FunTWIG #195 AppLovin's game of musical chairs I JamCity's infamous layoffs I Roblox misses estimatesSeufert is back from Europe and has a couple of words regarding last week’s analysis of the Hypercasual games' economy following Google’s ad changes. We’ll deep dive into AppLovin’s gangster move. JamCity’s massive layoffs and Roblox’s bookings miss. The gang also discusses why Blizzard and NetEase scrapped Warcraft Mobile and PlayStation Mobile’s hiring spree.
hosts: Eric Seufert, Ethan Levy, Adam Telfer
2022-08-1155 min
Deconstructor of FunTWIG #192 Tesla enters gaming / Netflix latest gaming veteran hires / E3 returns on-siteThe crew returns back to Unity’s merger with ironSource as Eric Seufert offers his view of the deal. There’s a conversation about the latest government ruling not to regulate loot boxes. Talk about Tesla’s new gaming initiative and Netflix’s latest batch of gaming veteran hires. We also talk about E3’s return to in-person events and what we can expect from it.
Hosts: Eric Kress, Eric Seufert, Laura Taranto
2022-07-2155 min
The Mobile User Acquisition Show📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼Today’s episode is a re-release from our older podcast - How Things Grow.Our guest is Eric Seufert. Eric is the Founder of Heracles Media and Mobile Dev Memo, the author of the book Freemium Economics, and one of the foremost experts on mobile user acquisition today. Eric has worked on an incredibly wide variety of apps in very different capacities and he's seen it all from the early days where you could buy bot installs to hit the top 10 ranks on iTunes, to today's increasingly sophisticated world of automation and post-identifier growth. Wh...
2022-07-1546 min
Marketecture: Get Smart. Fast.Kochava - A mature MMP with omni-channel chopsKochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/kochava-charles-manning .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in...
2022-07-0808 min
Deconstructor of FunTWIG #190 What has happened to all the video games?In this episode, Laura talks about why games are being delayed and whether mobile games suffer from it as much as PC and console games. We also discuss what the metaverse is. Analyze the impact of Samsung Gaming Hub coming to Xbox. And Eric Kress does doom and gloom updates on the mobile market.
Links:
Questions and Feedback
Sponsors:
Google, ironSource, Xsolla, Recur
Hosts:
Laura Taranto, Eric Kress and Eric Seufert
2022-07-0842 min
Deconstructor of FunTWiG #189 Is Blizzard back on track? Why did Miniclip acquire Sybo? Why standards for open metaverse is risky?Hold on to your AirPods because we have more than a full house on this episode. There’s no more doom and gloom. Mishka and Seufert drop teasers for two upcoming parties. We analyze if Blizzard is “back”. Talk Stumbel Guys, Fall Guys, Sybo and Clash Quest. And take the episode home by talking about the master plan behind creating standards for open metaverse interoperability.
Links:
Questions and Feedback
Sponsors:
Google, ironSource, Xsolla, Recur
Hosts:
Mishka Katkoff, Adam Telfer, Laura Taranto, Eric Kress and Eric Seufert
2022-06-3055 min
Verdens Bedste VirksomhederMeta PlatformsMeta Platforms, tidligere kendt som Facebook, er en af de mest omdiskuterede og mindst vellidte virksomheder i verden. På trods af det faktum, så er der stadig omkring 3,6 mia. mennesker, der bruger en af deres tjenester minimum en gang om måneden. Det svarer til ca. 92% af verdens befolkning med internet ex Kina. Meta har været primus motor for udviklingen personaliserede reklamer, og mestre det bedre end nogle andre. Metas personaliserede reklamer er livsnerven for utrolig mange små og mellemstore virksomheder, der ikke har råd til at lave store nationale reklamer. Metas soc...
2022-06-1355 min
Deconstructor of FunTWIG #186 Inside the decline of mobile games market / The impact of updates to Apple's SKAd NetworkAdam does a light dive on Diabo Immortal after playing it intensively since launch. Eric Kress breaks down the decline of the mobile games market by looking at the performance of top genres and titles. Eric Seufert analyzes Apple's update to SKAd Network. The crew also talks E3, Pokemon Go passing $6 billion in lifetime revenue, and Summer Game Fest with Geoff Keighlye.
Links:
Questions and Feedback
Sponsors:
Google, ironSource, Xsolla, Recur
Hosts:
Eric Kress, Adam Telfer, Eric Seufert and Laura Taranto
2022-06-1055 min
Marketecture: Get Smart. Fast.How Moloco helps gaming and on-demand apps activate their dataMoloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/moloco-ikkjinahn-anuragagrawal .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews wit...
2022-06-0809 min
Marketecture: Get Smart. Fast.AdMix - Product placement for in-game environmentsAdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games.For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/admix-sam-huber .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEO...
2022-06-0707 min
Marketecture: Get Smart. Fast.Singular - Connecting marketing data from many sourcesSingular CEO Gadi Eliashiv discusses his company’s measurement and analytics products. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/singular-gadi-eliashiv .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product lea...
2022-06-0709 min
Marketecture: Get Smart. Fast.Odeeo - In-game audio advertisingOdeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments.For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/odeeo-liat-barer .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews wit...
2022-06-0108 min
Marketecture: Get Smart. Fast.Incrmntal - Helping marketers measure performance on iOS and TV.Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/incrmntal-maor-sadra .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry pract...
2022-05-3110 min
Marketecture: Get Smart. Fast.Digital Turbine - In-App Ad Tech Embedded On Android PhonesDigital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/digitalturbine-matt-tubergen .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor dec...
2022-05-3009 min
Deconstructor of FunTWIG #181 Embracers shopping spree continues / Blizzard launches Warcraft ClashWe discuss the mixed reviews of APEX Mobile. Congratulate Bernard Kim on his latest baller move. Doom Warcraft mobile. In this episode Kress also ponders why NewZoo keeps triggering him. Seufert updates us on the latest anti-trust charges Apple is facing.
Links:
Questions and Feedback
The Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Ethan Levy, Eric Seufert
Sponsors:
Google, ironSource, Appsflyer, Xsolla
2022-05-051h 05
Building the Metaverse with Jon RadoffEric Seufert and Jon Radoff on scaling games with advertising networks, mobile evolution, ATT and the new "Don Draper" era of online marketingDo you want to learn more about scaling customer acquisition for an online product? The lessons here will apply whether you are shipping a game, a metaverse experience or any type of mobile application. Eric Seufert worked at legendary game publishers like Rovio, Wooga, and Digital Chocolate--where he literally wrote the book on Freemium Economics for games. Eric's concern for several years has been scaling games by optimizing unit economics and accessing scalable user acquisition channels. In this conversation, Jon and Eric talk about how the market for mobile user acquisition has changed; how the market for advertising networks h...
2022-05-021h 16
Game Changers, powered by data.aiGrowth and opportunities in the Web3 space, w/ Eric SeufertEric Seufert (Mobile Dev Memo, Investor, Strategist) and Chris Uglietta (data.ai) discuss growth and opportunities in the Web3 space.Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:https://www.data.ai/resources/gamechangershttps://www.youtube.com/channel/GameChangersSeries
2022-03-1147 min
Sub Club by RevenueCatSubscription App Trends and How To Grow in 2022On today’s podcast we’re hosting the Subscription Trends 2022 event. We talk with Thomas and Eric about navigating content fortresses as a developer. They share their thoughts on regulating Apple’s App Store, affiliate marketing, and breakout trends for 2022. We also talk about Web3 and Crypto, and answer questions from folks in the event’s chat room.Our guests on the show are Thomas Petit and Eric Seufert. Eric has a depth and breadth of experience with mobile apps and games that few can match. Over the past year, Eric has written extensively about App Tracking Transpar...
2022-03-021h 17
CupertinoComisiones y obreras¿Son peores las Apple Store ahora que hace unos años? ¿Cómo evolucionará el tema de las comisiones de las App Store?
Patrocinador: Cuidado con las Macros Ocultas https://www.cuidadoconlasmacrosocultas.com/ es un podcast de divulgación tecnológica para empresas impulsado por Cuatroochenta que responde a preguntas clave de nuestra época en cada episodio: ¿Cómo es un ciberataque desde dentro?, ¿cuál es el impacto medioambiental de la nube?, ¿qué cambiará realmente la IA? — Suscríbete en Spotify https://open.spotify.com/episode/1IyJTLfo2XlrwNwwm0q2gp?si=2gOAVIqdR3yDHLlRU3CX5g, Apple https://podcasts.apple...
2022-01-2637 min
Deconstructor of FunTWIG #163 End of the Year SPECIAL!In the final episode of the year the crew discusses most impactful news of the past year, biggest winners and losers as well as who made the most skeptical moves. Happy holidays y'all!
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Deconstructor of Fun Newsletter
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Epic
2021-12-261h 17
Deconstructor of FunTWIG #162 Ubisoft's NFT announcement bombs / The Rock joins Fortnite / Spiderman comes to PUBG MobileArticles discussed:
Ubisoft's NFT Announcement Has Been Intensely Disliked
Fortnite kicks off Chapter 3: Season 1 with Dwayne Johnson and Spider-Man
Tencent brings Spider-Man to PUBG Mobile
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Deconstructor of Fun Newsletter
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Epic
2021-12-1756 min
Deconstructor of FunTWIG #161 Ubisoft goes NFT / Apple's plans to take commission outside App Store / How to be a great games CEOArticles:
Ubisoft Quartz, a Blockchain-Powered NFT Cosmetics System
Blockchain is only a game changer if players are stakeholders
How To Be A Great Games Company CEO!
Apple legal filing indicates it intends to collect commission regardless of whether developers use IAP or a competing payments platform
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
ironSource, Appsflyer, Beamable...
2021-12-091h 06
Deconstructor of FunTWIG #160 Facebook loses crypto executive / Supercell sponsors Mr. Beast / Star Citizen has raised $400MArticles:
Executive behind Facebook-backed Novi crypto wallet to leave company
Star Citizen has now raised over $400M
Supercell sponsors Mr. Beast's Squid Game remake
Links:
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Deconstructor of Fun Newsletter
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Independent
2021-12-0355 min
Sub Club by RevenueCatHow to Thrive Despite Apple’s ATT — Eric Seufert, Mobile Dev MemoOn the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.My guest today is Eric Seufert. Eric has deep operating experience, having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, but he also founded and sold a marketing business intelligence company, Agamemnon, and is an active investor in the mobile gaming and ad tech categories. Eric has a depth and breadth of experience with mobile apps and games that...
2021-12-011h 03
Deconstructor of FunTWIG #159 Candy Crush' new CMO comes from a footwear company / Moon Active's $5 billion valuation / the Esports bubble debateArticles:
Moon Active valuation surges to $5 billion on back of $300 million Insight funding
Esports - a marketing investment?
Gaming Giant King Names Fernanda Romano as Chief Marketing Officer for Candy Crush
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Adweek
2021-11-251h 10
Deconstructor of FunTWIG #158 Axie Infinity troubles / Activision history of misconduct / Roblox analyst day recapThe best monthly blockchain report: Promo code: NAAVIKDOF
Articles:
Deconstructing Axie Infinity
Report: Activision Blizzard CEO knew about misconduct at the company for years
Roblox Analyst Day recap
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Cointelegraph
2021-11-181h 14
Deconstructor of FunTWIG #157 Zynga hires VP of blockchain gaming as NFT hype hits a crescendoArticles:
Baseless NFT hype hits a crescendo
Zynga hires a VP of blockchain gaming
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: Cointelegraph
2021-11-111h 03
Deconstructor of FunTWIG #156 Let's talk AppLovin / Activision tumbles / Silver bullets in gamingTopics covered:
New World — Amazon’s Rollercoaster Hit
Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption
5 Reasons Why I Became Bullish on Blockchain Gaming
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: AppLovin
2021-11-0558 min
Deconstructor of FunTWIG #155 Our take on Amazon's New World / Snap's 23% IDFA fumble / Reasons to get bullish on blockchain gamingTopics covered:
New World — Amazon’s Rollercoaster Hit
Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption
5 Reasons Why I Became Bullish on Blockchain Gaming
Links:
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Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla
Image: helpmykidlearn.ie
2021-10-281h 01
Deconstructor of FunTWIG #154 Epic allows NFTs / Stillfront sued over earnout dispute / AppLovin whistleblower storyTopics covered:
Steam Bans and Epic Allows NFTs
Kixeye shareholders sue Stillfront for $30M over earnout dispute
AppLovin SDK Re-Routed Apple’s SKAdNetwork Postbacks To Itself
Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M
Unity reveals Ad Mediation and Bidding coming to its Dashboard
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Hosts:
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...
2021-10-211h 04
Deconstructor of FunTWIG #153 All Crypto Everything & how to be a great Product Manager in gamesTopics covered:
How to be a Great Product Manager (by Joe Kim and Brett Nowak)
EA promotes Laura Miele to COO, making her one of the most powerful women in gaming
NFTs, Ultima Online, and player-run game economies (by Eric Seufert)
Links:
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Deconstructor of Fun Newsletter
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat
Image: paxful...
2021-10-141h 12
Deconstructor of FunTWIG #152 When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway / UK Cracks Down On In-Game MicrotransactionsTopics covered:
When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway
New World is Already Steam's Most Played Game of 2021 Despite Server Struggles
Niantic Shutting down AR Catan Game
Zynga Announces FarmVille 3 for Mobile
UK Cracks Down On In-Game Ads And Microtransactions
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gami...
2021-09-2950 min
Deconstructor of FunTWIG #151 Dapper Labs raises another $250 million, deep games for masses, and FIFA's updated loot pack strategyTopics covered:
Deep games for the masses
FIFA 22 is bringing back 'preview packs,' but regular loot boxes are staying too
NBA Top Shot creator Dapper Labs raises another $250 million
Links:
The We Works book to read "We Works the Cult of We"
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Image: Dapper Labs
2021-09-2359 min
Deconstructor of FunTWIG #150 The App Store is the Games Store and Apple should recognize this / Can Supercell Boost Beatstar Into a Major HitTopics covered:
Can Supercell Boost Beatstar Into a Major Hit
Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple
The App Store is the Games Store. Apple should recognize this.
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Image: Apple
2021-09-161h 01
Deconstructor of FunTWIG #149 Supercell's Everdale / Nifty Games raises $38M / Axie Infinity’s $1.2 Billion Annualized RevenueHeadlines:
Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System?
Nifty Games adds $38M to its coffers for sports Clash mobile games
Axie Infinity’s $1.2 Billion Annualized Revenue Overtakes Candy Crush’s 2020 Total Revenue
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Image: Supercell
2021-09-081h 01
Deconstructor of FunTWIG #148 Apple concedes amid antitrust pressure / Facebook undercounts installs on iOS14 / Miska's internet evaporatesHeadlines:
Apple will let developers accept payment outside App Store, in major concession amid antitrust pressure — The Washington Post
Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-09-0241 min
Deconstructor of FunTWIG #147 Hot takes on new game releases / Liftoff ❤️ Vungle / LILA Games value deck / Riot Games on mobileHeadlines:
New Game Releases Madden, Call of Duty Vanguard, Marvel
Analyzing Riot Games’ move to mobile
Liftoff and Vungle agree to merge into one mobile growth company
LILA Games’ Values
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-08-261h 06
Deconstructor of FunTWIG #146 The Problem with VR / Mobile Games to Surpass $120B in 2021 / App Store RegulationsHeadlines:
The Problem with VR
App Annie: Mobile games on track to surpass $120B in 2021
Is app store regulation too little, too late?
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-08-181h 06
Deconstructor of FunTWIG #145 Why did Zynga plummet despite record earnings, Golf Rivals vs. Golf Clash and how FIFA Ultimate Team boosted its salesHeadlines:
Zynga’s Q2 2021 bookings of $712M are up 37% from a year ago
Zynga acquires StarLark studio and Golf Rival game for $525M
FIFA Ultimate Team's new Preview Packs actually boosted loot box sales, EA says
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-08-121h 08
Deconstructor of FunTWIG #144 Tencent tanks as regulatory concerns mount, Blizzard president gets booted and Riot generates $100M on mobileHeadlines:
Blizzard president out in wake of discrimination lawsuit and employee walkout
Tencent tanks after Chinese media calls online gaming ‘opium’ as regulatory concerns mount
Riot Games' mobile titles generate over $100m
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-08-0554 min
Deconstructor of FunTWIG #143 Tilting Point Raises $235M, Blizzard Sued over Frat Boy Culture, Facebook Talks MetaverseHeadlines:
Activision Blizzard Sued Over Frat Boy Culture, Harassment
Mark in the Metaverse
Tilting Point Raises $235 Million to Fuel Expansion and Acquisitions
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-07-2858 min
Deconstructor of FunTWIG #142: No IDFA? No Problem! Netflix Hires Facebook Gaming Exec and Peloton Makes a GameHeadlines:
Netflix Hires Facebook Gaming Executive Mike Verdu
Peloton plans to launch an in-app video game
No IDFA. No Problem. Apple Can’t Kill Gaming
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Deconstructor of Fun Newsletter
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-07-211h 03
Deconstructor of FunTWIG #141: Google expands ad targeting in mobile games, WoW update dissapoints, NoPixel and Grand Theft AutoHeadlines:
WoW Disappointment, Plus Twitch, Start Mass Exodus Into Final Fantasy XIV
Google expands ad targeting in mobile games amid pandemic gaming boom
NoPixel and Grand Theft Auto V
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-07-1454 min
Deconstructor of FunTWIG #140 Secret for growing Brawl Stars, Game deals surpassed $60B, next Assassin’s Creed will be a live service gameWelcome everybody to This Week In Games!
News for today:
Drake Star Partners: Game deals surpassed $60B in the first half of 2021
Supercell's secret for growing Brawl Stars to a $1 billion success
Ubisoft’s next Assassin’s Creed will be a live service game
Links:
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-07-0751 min
Deconstructor of FunTWIG #139: EA spends big on Playdemic, self-publishing equals VC money, Duolingo's S1Welcome everybody to This Week In Games!
News for today:
#1 Duolingo filed to go public
#2 Self-publishing is key to attracting VC money for mobile gaming studios
#3 EA continues to spend big on mobile games with $1.4 billion Playdemic acquisition
LINKS:
TWIG Newsletter
Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-06-301h 01
Deconstructor of FunTWIG #138: Disney's resurgence into games & E3 ReviewWelcome everybody to This Week In Games!
News for today:
#1 E3 Review
#2 Disney's resurgence into video games is only just beginning
LINKS:
TWIG Newsletter
Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-06-2458 min![MAU [Talk]](https://storage.buzzsprout.com/4e05ac1oofqx6ajpl76o1tb8ecq1?.jpg)
MAU [Talk]Ep. 015 Eric SeufertIn this episode, Adam chats with MAU Vegas Alumni, Eric Seufert of Mobile Dev Memo, for a well-rounded discussion regarding the future of advertising measurement.
2021-06-2133 min
Deconstructor of FunTWIG #137: Deep Dive into NFT and Netflix Games + Special Guest Star!Welcome to This Week in Games!
We discuss NFTs in games with Ethan Levy, who also talks about his recent Deconstructor of Fun article - How Netflix could become the 'Netflix of Gaming'.
LINKS:
Level Up 2021
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-06-171h 12
Deconstructor of FunTWIG #136: Apple's WWDC, Valorant goes Mobile, Space Ape snags Boom Beach from SupercellWelcome everybody to This Week In Games!
News for today:
#1 Dark Horse Comics started a gaming division
#2 Valorant is coming to phones and mobile platforms
#3 WWDC
LINKS:
Level Up 2021
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-06-0949 min
Deconstructor of FunTWIG #135: EA Mobile breakdown, Apple's battle against Microsoft and EpicWelcome everybody to This Week In Games!
News for today:
#1 Tim Cook faces harsh questions about the App store from Judge in Fortnite Trial
#2 why Apple says Microsoft's xCloud game streaming isn't on the iPhone
#3 EA Mobile
LINKS:
Level Up 2021
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-06-021h 00
Deconstructor of FunTWIG #134: Netflix Goes Games, Garena Free Fire Financials and Jam City SPACWelcome everybody to This Week In Games!
News for today:
#1 Netflix Looking for Exec to Oversee a Push Into Gaming
#2 Garena Free Fire - Q1 2021 Results
#3 Jam City SPAC
LINKS:
Level Up 2021
Lilith's CEOs interview
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-05-2753 min
Deconstructor of FunTWIG #133: Scopely's Game Acquisition Approach, Our Analysis of Zynga, Ubisoft goes F2P, Xbox Partners with TimiWelcome everybody to This Week In Games!
News for today:
#1 Ubisoft's free-to-play turn could be the new normal for big franchises
#2 Xbox teams up with Tencent’s Honor of Kings maker Timi Studios
#3 HOW SCOPELY TRIES TO DO GAME ACQUISITIONS THE RIGHT WAY
#4 Zynga Quarterly Earnings Call
LINKS:
Secrets of Game Growth with Deconstructor of Fun, Mobile Dev Memo & Twitter
Level Up 2021
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
2021-05-181h 00
Mobile Update // モバイルアップデート#55 アプリマーケター必見！モバイルマーケティングの最新情報を知る上でオススメな本・ウェブサイト・SNSアカウントまとめ国内外のモバイルアプリマーケティングの最新トレンド情報を解説する「Mobile Update // モバイルアップデート」略して「#モバアプ」
今回は社内外問わずよくご質問を頂く「アプリマーケティングの最新・鉄板情報をどこからインプットしているの？」という質問に答えるべく、本・ウェブサイト・SNSアカウントをまとめました！
日本ではアプリマーケに特化した情報ソースがあまりないので、海外のソースを中心にピックアップしてみたので参考になれば幸いです。
尚、今回取り上げた各種情報は概要欄下部の他、noteやスプレッドシートにもまとめて随時更新していきますのでそちらも注目ください！
皆さんのオススメのインプット方法やソースもぜひぜひ教えてくださいー！
ハッシュタグ 「#モバアプ」でご意見ご感想もお待ちしてます！
■ Speaker
稲田宙人 / Hiroto Inada
Twitter：https://twitter.com/HirotoInada
note：https://note.com/hiroto_inada
伊藤直樹 / Naoki Ito
Twitter：https://twitter.com/n_11o
note：https://note.com/n_110709
■ 番組でご紹介した本・ブログ・SNSアカウント一覧
# 本
- ①アニンディヤ・ゴーシュ：Tapスマホで買ってしまう9つの理由
- ②Nir Eyal：Hooked: How to Build Habit-Forming Products
- ③金山 裕樹・梶谷 健人：いちばんやさしいグロースハックの教本 人気講師が教える急成長マーケティング戦略
- ④Sean Ellis・Morgan Brown：モーガンブラウンHacking Growth グロースハック完全読本
- ⑤予想どおりに不合理: 行動経済学が明かす「あなたがそれを選ぶわけ」
- ⑥はじめてのUIデザイン 改訂版
- ⑦アリステア・クロール：Lean Analytics ―スタートアップのためのデータ解析と活用法
# ブログ
## 日次
- The Cohort
- Business of Apps
- MobileMarketingReads
## 週次・不定期
- アプリマーケティング研究所
- Mobile Dev Memo
- Mobile Growth Stack
- ASO Stack
## 決定版
- Reforge
- Startup School
- Growth.Design
## QAコミュニティ
- Quora
- GrowthHackers
# SNS
## ASO
- ilia kukharev(@ilyakuh)
- Thomasbcn(@Thomasbcn)
- Nadir(@Nadir)
## App Marketing
- Eric Seufert(@eric_seufert)
- Andy Carvell(@andy_carvell)
2021-01-2540 min
Deconstructor of FunTWIG #113: MTG Acquires Hutch, Wild Rift Expanding to Europe, Zynga's Rollic Acquires OnnectWelcome to TWIG #113!
Today we cover:
#1. MTG acquires Hutch – a leading developer and publisher of mobile racing games
#2. League of Legends: Wild Rift expanded to Europe and other territories
#3. Zynga-owned Rollic acquires Onnect from dev Chef Game Studio for $6 million
Hosts:
- Joe Kim (@jokim1)
- Adam Telfer (@adamwtelfer)
- Miska Katkoff (@m_katkoff)
Guest Host:
- Eric Seufert (@eric_seufert)
As always, pls feel free to send us feedback!
LINKS:
Check out Eric...
2020-12-1551 min
Sub Club by RevenueCatPerformance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev MemoSince Apple’s big announcement about upcoming privacy changes in iOS 14, mobile app developers have been scrambling to understand how these changes will affect their businesses. With IDFA effectively dead in the water, developers will no longer be able to use device-level attribution and high-resolution tracking to send targeted ads to their users. So what can they do?In this week’s episode, we asked mobile marketing expert Eric Seufert for his take. Eric has had quite a career in mobile. From VP of user acquisition at Rovio to his recent consulting projects with...
2020-12-0250 min
Deconstructor of FunTWIG #98: Facebook Abandoned IDFA, Unity IPO, COD Cold War $70, Risks of Market ResearchWelcome to TWIG #98!
This week we cover:
#1. Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement?
#2. Unity’s IPO numbers look pretty… Unreal
#3. Call of Duty: Black Ops Cold War costs $69.99 for next-gen consoles
#4. The risks of market research
LINKS:
Best Practices Live Ops Digital Conference. More info: liveops.splashthat.com
Eric Seufert blog post: Apocalypse Now: per WWDC, the IDFA is dead
Guest Host:
Eric Seufert. Check out Eric's blog: MobileDevMemo. And his Twitter: @eric_seufer...
2020-08-3156 minThe Mobile User Acquisition Show🤩How to prepare for a post-IDFA world as a marketer on iOS 14 - with Eric Seufert, Thomas Petit, and Nebojsa Radovic💥In today’s episode, we have an all star panel featuring the smartest folks we know. The episode features Eric Seufert from Mobile Dev Memo, mobile growth consultant Thomas Petit, and Nebojsa Radovic from N3TWORK.What are advertisers solving for? What kind of advertisers will be the most and least impacted? Of the solutions proposed, what’s real and what isn't? Each of our superstar guests offers their tips, strategies, and opinions on what the mobile marketing world will look like post-IDFA - and more importantly how to prepare. Key Highlights:🤔What strategies are real...
2020-07-2731 min