Shows
Nurses Uncorked - A Nursing Podcast Delivering Nursing NewsEP 124: The Alex Pretti Incident: Nursing Community in UproarIn this episode, Nurse Erica welcomes back Dr. Matt Garvey DNP, MBA, RN, to discuss the recent Alex Pretti ICE incident in Minneapolis, exploring its implications for the nursing community and the broader societal context. They delve into personal stories, family legacies, and the role of nurses as advocates for safety and justice. The conversation highlights the varying responses from nursing organizations and emphasizes the importance of advocacy in nursing, particularly in light of political complexities and community reactions. Nurses have a unique role in advocating for both patients and societal issues and often face backlash for speaking out...
2026-01-281h 13
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!Stay on the Bus: Why Persistence Matters in Business and Storytelling - Ep.108Stay on the Bus: Why Persistence Matters in Business and Storytelling - Ep.108.Join Erica Mackay and Alex Bilney as they welcome Chris Grimes to the Giraffes Don't Eat Steak podcast. Chris is a facilitator, coach, podcaster and self-described "motivational comedian" who has mastered the art of drawing powerful stories from people through his unique storytelling framework. In this episode, Chris shares his journey from acting to becoming a professional story curator, and reveals how his Legacy Life Reflections project helps people preserve their most precious stories and voices for future generations.Whether...
2025-11-1253 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Mastering Zoom: Expert Tips on Virtual Backgrounds, Breakout Rooms, and Hidden Features Ep. 107Mastering Zoom: Expert Tips on Virtual Backgrounds, Breakout Rooms, and Hidden Features Ep. 107Join hosts Erica Mackay and Alex Bilney as they interview John Drinkwater, aka "Lord Zoom," to uncover game-changing Zoom features and techniques that most users don't know about. From mastering breakout rooms to creating professional-looking presentations, this episode is packed with practical tips for anyone who regularly uses Zoom for meetings, presentations or networking.John shares his journey of becoming "Lord Zoom" during the pandemic, explains the most underutilised Zoom features, and provides expert guidance on everything from proper lighting techniques to...
2025-11-0552 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Building Successful Memberships: Strategies for Recurring Revenue with Nathalie Doremieux - Ep. 106Building Successful Memberships: Strategies for Recurring Revenue with Nathalie Doremieux - Ep. 106.In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica Mackay and Alex Bilney welcome Nathalie Doremieux, co-founder of The Membership Lab and Podcast Leadflow. With 20 years of business experience, Nathalie shares her expertise on creating successful membership models that generate reliable recurring income.The conversation explores why memberships work, how to identify if your business idea suits a membership model, and strategies for creating value that keeps members engaged long-term. Nathalie emphasises that successful memberships solve recurring p...
2025-10-2950 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!How Your Team's Emotions Impact Customer Experience with Sarah Dena - Ep. 105How Your Team's Emotions Impact Customer Experience with Sarah Dena - Ep. 105In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome Sarah Dena, Managing Director of New Wave Learning and founder of The Cultivators. Sarah introduces us to the Emotional Culture Deck, a powerful tool for understanding and leveraging emotions in the workplace.Sarah explains how emotions drive behaviour and why developing emotional literacy is essential for both internal team dynamics and external client relationships. She shares insights on positioning emotions as valuable data points, especially when working with analytical professionals...
2025-10-2249 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Why Your Business Needs a Nearbound Strategy: Referral Marketing Secrets Revealed with Dave Plunkett - Ep. 104Why Your Business Needs a Nearbound Strategy: Referral Marketing Secrets Revealed with Dave Plunkett - Ep. 104.In this insightful episode of the Giraffes Don't Eat Steak podcast, hosts Erica and Alex welcome Dave Plunkett, a Nearbound Specialist who shares his expertise on transforming word-of-mouth marketing into a deliberate, strategic channel for business growth.Dave explains the concept of "Nearbound" marketing - leveraging trusted human connections to generate referrals in an authentic yet intentional way. He discusses why referrals, despite being the oldest and often most effective form of marketing, don't get the strategic attention they...
2025-10-1546 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Future of Marketing and Sales: Real-World AI Applications with Mickael Aubard - Ep.102The Future of Marketing and Sales: Real-World AI Applications with Mickael Aubard - Ep.102In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome back Mickael Aubard to discuss AI's transformative impact on marketing workflows. Mickael shares how his work at AdManage.ai is saving media buyers hundreds of hours monthly by automating repetitive ad creation tasks.The conversation explores how AI differs from traditional automation tools, with examples of time-saving workflows that preserve personal communication styles. Discover how brands are using AI to mine customer comments for product insights, leading...
2025-10-0144 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Making Your Clients the Rock Star: B2B Sales Psychology | Giraffes Don't Eat Steak Ep. 101Making Your Clients the Rock Star: B2B Sales Psychology | Giraffes Don't Eat Steak Ep. 101.Join Erica and Alex as they sit down with Ronald Gall, a veteran of the insurance industry and founder of a cutting-edge AI data transformation company. With over 20 years of experience in B2B sales, Ron shares his insights on reading the room, building lasting business relationships, and turning clients into rock stars within their own organisations.This video shares essential business tips and sales techniques for effective sales prospecting. Enhance your sales skills with these expert-backed sales tips and...
2025-09-2449 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!100 Episodes of Marketing Wisdom: The Most Valuable Lessons We've Learned - Ep. 100In this special 100th episode, hosts Alex Bilney and Erica Mackay take a journey through their favourite podcast moments. From the essential "Nail in the Foot" marketing theory to the importance of brand storytelling and niche targeting, they unpack the most impactful insights from their first 100 episodes.Key concepts covered include:• The difference between urgent and non-urgent customer pain points• How to leverage your brand's origin story• The critical importance of rapid lead response• Strategic brand development with Bruce McKinnon• The meaning behind the "Giraffes Don't Eat Steak" philosophy• Finding your ideal audien...
2025-09-1759 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Why Collaboration Marketing Works: Building Relationships Over Transactions with Gill Tiney Ep. 98Why Collaboration Marketing Works: Building Relationships Over Transactions with Gill Tiney Ep. 98In this week's episode, Erica and Alex welcome Gill Tiney from Collaboration Global to discuss why most businesses waste resources marketing to audiences who will never buy from them. Discover how you can achieve better results by building relationships rather than chasing numbers.Gill shares powerful insights on:- Why you probably only need a smaller number of clients per month than you think (not thousands of leads)- How to identify win-win collaboration opportunities others miss...
2025-09-0351 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Creating VIP Experiences for Every Guest: Champagne Festivals and Luxury Events Ep. 96Creating VIP Experiences for Every Guest: Champagne Festivals and Luxury Events Ep. 96In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome Michela Gordon, Managing Director of Javelin, to discuss the extraordinary success of their champagne festivals in South Africa. From humble beginnings with just 15 champagne houses in a small room to now hosting elaborate events with 40+ houses and 500 guests per night, Mikaela shares insights on what makes these luxury events special.Learn how attention to detail and passion for the category have created a unique experiential marketing success story. Whether you're...
2025-08-2034 min
The REI AgentFrom Wholesaling Hustle to Self-Storage Freedom with Alex PardoAlex Pardo shares how shifting from wholesaling to self-storage transformed his business, lifestyle, and mindset. Learn the strategies, mindset shifts, and creative financing methods that can help you build scalable, freedom-based income streams.See full article: https://www.unitedstatesrealestateinvestor.com/from-wholesaling-hustle-to-self-storage-freedom-with-alex-pardo/(00:00) - Introduction to The REI Agent Podcast(00:06) - Meet Mattias: Agent, Investor, and Holistic Approach Advocate(00:08) - Meet Erica: Licensed Therapist with a Holistic Perspective(00:14) - The Mission: Living Bold and Fulfilled Lives Through Real Estate(00:19) - Level Up Mindset and Show Start(00:24...
2025-08-1445 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Gaming Your Way to Better Business: How Roleplay Helps Build Better Businesses - Nick Drage - Ep. 95Gaming Your Way to Better Business: How Roleplay Helps Build Better Businesses - Nick Drage - Ep. 95In this fascinating episode, hosts Erica and Alex are joined by Nick Drage, a cybersecurity expert with a diverse portfolio career. They explore how a viral LinkedIn post experiment revealed insights about online engagement versus real connections, and Nick shares his approach to creating meaningful conversations through cybersecurity games.This episode delivers practical insights on change management, the importance of human factors in business processes, and how role-playing can transform organisational understanding. Whether you're interested in marketing strategy...
2025-08-1349 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Master Media Communication with Michael Dodd: Handling Tough Questions Like a Pro - Ep. 94Master Media Communication with Michael Dodd: Handling Tough Questions Like a Pro - Ep. 94In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome communication expert Michael Dodd, a former journalist turned media trainer who specialises in helping people give great answers to tough questions.Michael shares his journey from being a political correspondent in Australia to training business leaders worldwide on effective communication. He reveals his expertise in asking "blowtorch on the belly" questions; those difficult inquiries that keep you up at night, and how proper preparation can...
2025-08-0652 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Design After Marketing: Why Your Brand Strategy Can't Stop at the Logo (with Simon Hutchings) Ep. 93Design After Marketing: Why Your Brand Strategy Can't Stop at the Logo (with Simon Hutchings) Ep. 93Your marketing is beautiful. Your logo converts. Your website is pixel-perfect. So why are clients quietly slipping away after they've signed on the dotted line?The answer lies in what design expert Simon Hutchings calls "design after marketing" - the moment when businesses stop caring about brand consistency and start sending ugly Word document contracts, off-brand PowerPoint presentations, and generic email templates.In this episode, Erica and Alex sit down with Simon Hutchings, Creative Director at Visualise with 25+ years...
2025-07-3050 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Virtual Assistant Reality Check: What They Can Do vs What You Think They Can Do - Ep. 92Virtual Assistant Reality Check: What They Can Do vs What You Think They Can Do - Ep. 92Here's the thing about virtual assistants - most people get it completely wrong. They hire a VA expecting them to magically generate leads and run their entire marketing strategy. That's not how it works.In this episode, Carmen Williams from Global Teams breaks down the real truth about working with virtual assistants. You'll discover exactly what VAs can do, what they can't do, and how to set up your remote team for actual success.What...
2025-07-2343 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90Most B2B explainer videos are expensive failures. Here's why - and how to fix yours.Chris Walker from Joe Mule joins Erica Mackay and Alex Bilney to expose the brutal truth about B2B video marketing. After 20 years creating videos for tech, SaaS and finance companies, Chris reveals why most businesses completely miss the mark with their explainer videos.In this episode, you'll discover:- The #1 mistake that kills explainer videos (hint: it's not video length)...
2025-07-0953 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!How to Stand Out on Social Media with the Canva Queen - Stephanie Wium | Episode 89How to Stand Out on Social Media with the Canva Queen - Stephanie Wium | Episode 89Ever feel like your social media graphics look exactly like everyone else's? You're probably using Canva templates wrong! Join Erica as she chats with Stephanie Wium, the self-proclaimed "Canva Queen" and official Canva Community Ambassador. Stephanie shares her journey from soul-destroying VA work to becoming a sought-after visual content strategist who learned Canva after turning 50. Discover why "ripping templates to shreds" is the secret to standing out online, how Canva's hidden video editing features can transform your content, and why...
2025-07-0222 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Marketing-to-Product Manager Pivot: Building Digital Products That Scale - Ep. 86The Marketing-to-Product Manager Pivot: Building Digital Products That Scale - Ep. 86.Join Erica and Alex as they reunite with former colleague Eszter Somogyi-Vass, who made the successful transition from marketing to product management at Profession.hu, Hungary's leading job board.What You'll Learn:How marketing skills translate perfectly to product managementThe key differences between B2B and B2C product teamsWhy product and marketing must share the same KPIs to avoid silosHow to manage change in mature digital products (22+ years old!)The importance of user behaviour segments vs traditional personasStrategies for delighting...
2025-06-1142 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85.Are you building an "accidental brand" that's working against your business goals? In this episode of Giraffes Don't Eat Steak, marketing experts Erica and Alex speak with brand specialist Nikki Shield about how businesses unknowingly create brand impressions that don't align with their true personality or business objectives.Discover why your brand exists whether you've created it intentionally or not, and learn practical strategies to ensure your visual identity and messaging consistently reflect your authentic business values.Chapters: 00:00 - Introduction ...
2025-06-0439 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Building Trust and Finding Sellers: Real Estate Marketing with Sandy Graham - Ep. 84Building Trust and Finding Sellers: Real Estate Marketing with Sandy Graham - Ep. 84.Welcome back to Giraffes Don’t Eat Steak, the podcast serving up marketing wisdom, business stories and a side of inspiration for anyone looking to up their game. In today’s episode, Alex and Erica are joined by special guest Sandy Graham, a real estate expert based in Johannesburg, South Africa, and a longtime friend of the show. Together, they dive into Sandy’s unique journey from accidental estate agent to seasoned pro, sharing honest insights into what it really takes to succeed...
2025-05-2844 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Global Marketing Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82Global Marketig Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82In this episode of Giraffes Don't Eat Steak, host Erica reconnects with Javier del Olmo, a seasoned insurance marketing expert, for a candid conversation about marketing strategies, vendor management and the importance of personal relationships in business.They reflect on their shared experience trying to implement television advertising for insurance products across different markets, highlighting why global strategies often fail when implemented locally. Javier shares invaluable insights on managing multiple call centre vendors, creating healthy competition between partners, and establishing the right...
2025-05-1433 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Harnessing Mindset Power with Michele from MindShift Theory - Ep. 81Harnessing Mindset Power with Michele from MindShift Theory - Ep. 81In this episode, host Erica welcomes Michelle Collison from Mindshift Theory to discuss how understanding your client's pain points creates win-win marketing opportunities. Michelle shares how her company creates custom-branded mindset journals and explains why focusing on pain points rather than demographic personas leads to more authentic connections and business growth.Key insights include:• Why marketing to clients who are already aware of their needs is more effective• How to leverage your own story and experience for authentic marketing...
2025-05-0730 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!80% More Leads: Personalisation Strategies That Actually Work! - Ep. 8080% More Leads: Personalisation Strategies That Actually Work! - Ep. 80In this value-packed conversation, Alex and Erica chat with Amber Williamson, CEO of Digital Willow, about navigating complex buyer journeys in today's digital landscape. Discover how personalisation increased leads by 80% and where the line between effective and creepy marketing lies. Amber reveals why real people trump polished brand content every time, shares her surprising insights on Reddit as a marketing platform, and explains why Connected TV is creating new high-impact advertising opportunities in 2025. 🔹 IN THIS EPISODE YOU'LL LEARN: - The fine line betwe...
2025-04-3041 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79In this episode, Alex talks with Dawid Zimny from NerdCow, a web design agency that specialises in "untangling the chaos" for B2B and SaaS companies. David explains their unique approach to web development that focuses heavily on stakeholder alignment, collaborative workshops, and understanding the true business problems behind website requests. Key topics include why involving all stakeholders early prevents costly revisions, the reality of user attention spans, the differences between B2B and B2C website approaches, and why qualitative...
2025-04-2342 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Beyond Google: Optimising Your Business for Large Language Model AI - Ep. 78Beyond Google: Optimising Your Business for Large Language Models - Ep. 78 In this episode of the Giraffes Don't Eat Steak Podcast, host Erica welcomes digital marketing expert Eleonora Lamanna to discuss how AI is reshaping the digital marketing landscape. From understanding your analytics to optimising for large language models like Gemini and ChatGPT, this conversation explores the essential strategies businesses need to adopt in today's rapidly evolving digital environment.Learn:✅ Why PPC and SEO click-through rates are plummeting✅ How to optimize for AI recommendation✅ Which traffic sources deliver the highest quality leads✅ Wh...
2025-04-1637 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77In this episode of The Giraffes Don't Eat Steak Podcast, hosts Erica and Alex are joined by video production expert, Vincenzo de Matteo, to discuss the evolution of video marketing, the importance of a comprehensive brief and the real role of AI in content creation.With experience ranging from radio to TV and now as a video production specialist, Vin shares invaluable insights on creating effective video content across multiple platforms. Whether you're a business owner looking...
2025-04-0940 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76Episode Description"Stop Spamming, Start Selling: Lead Gen Wisdom with Owen Richards"In this insightful episode of Giraffes Don't Eat Steak, Erica and Alex welcome Owen Richards, founder and CEO of Air Marketing, for a candid conversation about effective lead generation strategies that drive real revenue. Owen shares his expertise from managing a team of 100+ sales and marketing professionals who help businesses grow through genuine revenue creation.You'll learn about the remarkable impact of response...
2025-04-0249 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75What makes a great podcast guest? And if we could interview ANY marketing legend, who would it be? Join us, Erica and Alex, as we discuss our fantasy marketing guests including Steve Jobs, Walt Disney, David Ogilvy and the genius behind Coca-Cola's Christmas campaign. Plus, we are looking for new podcast guests with diverse perspectives on marketing debates, MarTech innovations and campaign case studies. Could it be you?Chapters00:50 - What it's like being a first-time podcast gu...
2025-03-2624 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74The Small Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica and Alex welcome special guest Stefano Maifreni, founder of Eggcelerate, to discuss the critical importance of aligning marketing with other business departments. Drawing from his extensive background in strategy and product management, Stefano shares valuable insights on breaking down silos between marketing, sales, operations, and product development.CHAPTERS:00:00 - Introduction and Welcome02:29 - Stefano's Background and Journey to Supporting Small Businesses05:53 - T...
2025-03-1941 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73 In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the challenges marketers face when dealing with other departments who think they understand marketing better than the professionals!They share strategies for working with legal and compliance teams, communicating effectively with senior management and why understanding your target audience is your ultimate shield in internal battles.00:00 Introduction to Giraffes Don't Eat Steak01:11 Marketing battles with other departments02:57 The future of marketing strategy with AI
2025-03-1229 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72Join hosts Erica and Alex as they welcome video production expert David Perry to the Giraffes Don't Eat Steak podcast. With 15 years of experience working with small businesses, David shares invaluable insights on video marketing and hybrid events. Learn how to overcome camera shyness, explore alternative video techniques, and discover the potential of hybrid events to expand your reach. Whether you're a small business owner or a marketer, this episode is packed with practical tips to elevate you...
2025-03-0536 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71In this insightful episode of Giraffes Don't Eat Steak, Erica interviews Mitali Deypurkaystha, a publishing expert who has helped 52 authors publish their books and is now transitioning into AI consultancy for purpose-driven businesses.Mitali shares why books remain powerful marketing assets in our digital world, offering unmatched credibility that websites and social media alone cannot provide. She reveals common book-writing pitfalls, emphasising that authors must focus less on themselves and more on what readers will gain. Her number one marketing tip? "...
2025-02-2640 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70 Your brand cannot survive in a marketing department. It has to exist and be celebrated and be used across the organization. - Bruce McKinnonJoin marketing experts Erica and Alex as they welcome brand strategy expert Bruce McKinnon to the Giraffes Don't Eat Steak Podcast. In this enlightening episode, Bruce challenges conventional wisdom by explaining why brand strategy extends far beyond the marketing department. Discover how a well-crafted brand strategy serves as a crucial framework for decision-making a...
2025-02-1948 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69Unlock the secrets of website conversion with expert, Simon Peat, in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why constant website rebuilds often fail and how to evolve your site for success. Simon shares the powerful AIDA formula, emphasising the importance of data-driven decisions and strategic content placement. Learn how to capture attention, showcase benefits and leverage social proof to boost conversions. Whether you're running an e-commerce site or offering services, this episode is packed wi...
2025-02-1241 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68Dive into the world of strategic business development with the Giraffes Don't Eat Steak Podcast. In this episode, hosts Erica and Alex welcome Lucia Piseddu, founder of the BD School, to demystify the crucial role of business development in modern companies. Discover how this often-overlooked function differs from sales and marketing, and why it's essential for long-term growth and innovation. Learn from industry experts as they share their experiences in bridging the gap between marketing and sales, and uncover strategies fo...
2025-02-0548 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67Unlock the secrets of LinkedIn marketing with Gus Bhandal in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica Mackay and Alex Bilney dive deep into the world of LinkedIn strategy, exploring both organic and paid approaches to maximise your business potential.Discover why LinkedIn's billion-user platform is a goldmine for marketing and learn how to leverage the power of "lurkers" – those silent observers who could become your next big client. Gus Bhandal shares invaluable insights on curating the right audience, op...
2025-01-2949 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 66The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 65Join Alex and Erica as they dive into the world of event planning and marketing with special guest Rai Richardson of Force 4 Events (www.force4events.co.uk)." In this episode of the Giraffes Don't Eat Steak Podcast, we explore the evolving landscape of events post-COVID, discussing the shift from in-person to virtual and the current balance between the two. Rai shares her expertise on creating value-driven events, emphasizing the importance of understanding your audience and removing barriers to attendance....
2025-01-2235 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65Unlock the secrets of referral marketing with expert Thomas Coles in this must-listen episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why referrals are crucial for business growth and how to effectively leverage your network. Thomas, a serial entrepreneur with five successful exits, shares invaluable insights on creating a systematic approach to referrals. Learn why most people struggle with asking for referrals and discover strategies to overcome these challenges. Uncover shocking statistics about the power of referrals in c...
2025-01-1533 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64Dive into the world of niche marketing with hosts Erica and Alex as they dissect the process of refining your target audience. Using the legal industry as an example, they demonstrate why broad categories like "lawyers" are ineffective and how to narrow your focus for maximum impact. Discover key factors to consider, including geographic limitations, firm size and financial considerations. Learn about often-overlooked aspects such as the buying process in larger organisations and the importance of segmenting within industries.
2025-01-0833 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63.Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey from their "Orange Tree" days to becoming the Marketing Detective Agency. Learn valuable lessons about choosing the right business name, the power of storytelling in branding, and how personal experiences shape brand identity. Erica and Alex share anecdotes, discuss the pros and cons of descriptive vs. abstract names and reveal why investigating your target audience is crucial for...
2024-12-1834 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62Unlock the secrets of effective team building and talent management with the Giraffes Don't Eat Steak Podcast! In this eye-opening episode, hosts Erica and Alex welcome Robin Davis, founder of Assuritivity Consulting, to explore the revolutionary GC Index. Discover how this powerful tool identifies individuals' natural proclivities and maximises team potential. From game changers to play makers, learn about the five key roles that drive organisational success. Plus, Alex shares insights from his recent jiu-jitsu competition, drawing unexpected parallels between martial a...
2024-12-1139 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Twitter vs. Bluesky: The Social Media Showdown - Ep.61Twitter vs. Bluesky: The Social Media Showdown - Ep.61Join hosts Erica and Alex as they unpack the recent shift from Twitter to Bluesky and its implications for businesses and marketers. This episode of the Giraffes Don't Eat Steak Podcast delves into the ethical considerations driving this migration, the functional differences between platforms and the importance of understanding your audience when choosing social media channels. Erica and Alex share insights on social media strategy, emphasising the benefits of focusing on one platform at a time and tailoring content to each platform's unique audience. Th...
2024-12-0423 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Psychology of Black Friday Shopping: Marketing Insights - Ep.60The Psychology of Black Friday Shopping: Marketing Insights - Ep.60Dive into the world of Black Friday marketing with hosts Erica and Alex. This episode of the Giraffes Don't Eat Steak Podcast explores the evolution of Black Friday, from a single-day event to a week-long sales extravaganza. Learn how to craft compelling offers, understand your target audience and navigate the balance between online and in-store promotions. Our hosts share valuable insights on consumer behaviour, industry-specific strategies and the rise of Cyber Monday. Discover shocking sales projections and understand why some products sh...
2024-11-2725 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore how marketing is evolving to create meaningful connections and restore balance with nature. Becks shares insights from her sustainability journey, offering practical tips for implementing eco-friendly practices in design and business. Discover the power of purpose in branding, the shift in consumer values, and how small actions can lead to significant change.
2024-11-1325 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57Join Alex and Erica as they welcome special guest, Hedley Smith, a serial entrepreneur and web development expert, to the Giraffes Don't Eat Steak Podcast. In this insightful episode, Hedley shares his journey from leaving school to successful startup founder, offering valuable advice for aspiring entrepreneurs and marketers alike.Discover the challenges of marketing for small businesses and startups, including strategies for acquiring those crucial first customers. Hedley discusses the differences and similarities between B2B, B2C and B2B2...
2024-11-0641 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Mastering Web Presence: Beyond Just Having a Website - Ep. 56Mastering Web Presence: Beyond Just Having a Website - Ep. 56Join hosts Erica Mackay and Alex Bilney as they welcome web expert Jamie Forster to the Giraffes Don't Eat Steak podcast. In this episode, they challenge the notion that everyone needs a website and explore how to create an effective online presence. Jamie shares his journey from financial markets to web development, offering insights on cold-calling, relationship-building and choosing the right digital platform for your audience. Discover why authenticity is crucial in business relationships and how to handle objections pos...
2024-10-3045 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55Dive into the world of advertising psychology with the latest episode of Giraffes Don't Eat Steak! Hosts Erica Mackay and Alex Bilney tackle the topic of ad fatigue, challenging conventional wisdom and offering fresh perspectives. Is ad fatigue a real threat to your marketing efforts, or just a misunderstood concept?Through lively discussion and real-world examples, including the well-known Floradix tube ad, our hosts explore strategies to maintain ad effectiveness over time. Whether you're a marketing professional or a business owner, you'll gain...
2024-10-2332 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54Dive into the world of business transformation with Erica Mackay, Alex Bilney, and special guest Ben Holloway. This episode of the Giraffes Don't Eat Steak Podcast explores strategies for navigating organisational change, fostering effective internal communication and implementing sustainable growth tactics. Discover how to tackle common business challenges, from stagnant growth to cultural issues and technology integration. Learn about the "base camp" approach to change, breaking down silos, and balancing digital transformation with human resources. Whether you're a business owner, marketer, or...
2024-10-1633 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53Welcome to Episode 53 of "Giraffes Don't Eat Steak," where we delve into the world of photography, marketing stories, and strategies that transform visual content into compelling brand messages. Join hosts Erica and Alex, alongside our special guest, Steven Phyall of zoomingphotography.co.uk —an accomplished photographer. In this enlightening episode, Steven shares invaluable tips on improving posture for the perfect shot, navigating the challenges of both professional and phone photography, and the growing trend of using authentic images over stock photos in corp...
2024-10-0938 min
To Have & DownloadEpisode 11: Erica HawkinsWelcome to Episode 11 of To Have & Download, the laid-back wedding photography podcast.
In this episode, Alex is joined by the lovely Erica Hawkins. Erica is an award-winning documentary wedding & family photographer from Hertfordshire.
Erica shares her journey to becoming a wedding photographer, how she deals with imposter syndrome and chats about her previous careers working in the art publishing and photography marketing industries.
Alex and Erica also discuss her family photography, how important it was during Covid 19 keeping a photographic journal of family life and having her work exhibited at the National Portrait...
2024-10-041h 32Giraffes Don't Eat Steak - for curious marketers who zig when others zag!Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52Tune in to this episode of the Giraffes Don't Eat Steak Podcast as hosts Erica Mackay and Alex Bilney explore the fascinating world of music in marketing. Discover how the right soundtrack can elevate your brand and create lasting emotional connections with your audience. From the power of jingles to the psychology behind musical choices, our hosts share valuable insights and personal experiences that will transform your approach to audio branding.Learn about the challenges of selecting appropriate music for sensitive...
2024-10-0220 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Marketing Automation Mastery: Revolutionise Your Customer Journey Ep. 51Marketing Automation Mastery: Revolutionise Your Customer JourneyUnlock the secrets of marketing automation with expert John Warr from Alldigital Marketing, in this enlightening episode of the Giraffes Don't Eat Steak Podcast. Hosts Alex and Erica delve into the world of customer-centric marketing strategies that can revolutionise your business. Learn how marketing automation bridges the gap between sales and marketing, creating a seamless customer journey that drives results. Discover real-world examples from industry giants like Amazon and Uber, and find out how small and medium-sized businesses can leverage these powerful tools. John s...
2024-09-2537 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50.In this 50th episode, hosts Erica and Alex celebrate their podcast milestone by exploring essential marketing concepts through popular industry quotes. They discuss relationship building, the evolution of trust in marketing, and the power of storytelling.Key Points Discussed:1. The importance of building relationships over acquiring links.2. Examining the traditional "know, like and trust" philosophy.3. The evolution of trust in the digital age.4. The role of credibility and competence in marketing.5. The...
2024-09-1833 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49In this episode, Erica and Alex discuss the balance between brand building and lead generation in marketing strategy. They explore how businesses at different stages should approach their marketing efforts and provide insights on tailoring strategies based on specific business needs and goals.Key Points Discussed:1. The difference between brand building and lead generation activities2. How to tailor marketing strategies based on business stage and needs3. The importance of understanding your target audience and...
2024-09-1130 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Sustainability Challenge: Balancing Profit and Planet in Business - Ep. 48The Sustainability Challenge: Balancing Profit and Planet in BusinessIn this thought-provoking episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore the complexities of implementing sustainable practices in business. They discuss the challenges of balancing profitability with environmental responsibility, share practical tips for reducing carbon footprints, and provide insights on how to build authentic sustainability practices without falling into the trap of greenwashing.Key Points DiscussedThe ethical dilemmas of global trade and sustainabilityHow regulations are shaping business practicesPractical examples of sustainable initiatives, from solar panels to cycle-to-work schemesThe...
2024-09-0435 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Building Consumer Trust in the Age of Misinformation Ep.47Building Consumer Trust in the Age of MisinformationNavigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of scepticism and information overload, providing practical strategies for marketers and business owners.In this episode, you'll learn:Why simplicity is crucial in marketing decisionsHow to avoid greenwashing and build genuine trust in sustainability claimsThe impact of shifting media consumption on marketing strategiesPractical tips for maintaining brand credibilityReal-world examples of marketing trust issues and how to avoid...
2024-08-2831 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46In this insightful episode of Giraffes Don't Eat Steak, hosts Erica and Alex interview AI expert Tom Stanhope about leveraging artificial intelligence in business. Tom shares his journey from video production expert to AI innovator, offering practical advice on using AI tools, automating business processes and navigating the ethical considerations of AI use in business.Key Points DiscussedGetting started with AI tools like ChatGPT and ClaudePractical applications of AI in business automationThe potential impact of AI on creative industries...
2024-08-2141 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Secret to Customer Loyalty: Creating Exceptional Experiences - Ep. 45The Secret to Customer Loyalty: Creating Exceptional Experiences.Episode SummaryIn this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the world of customer experience. Through examples ranging from 80s pop star Tiffany's immersive concert to Virgin Atlantic's customer service, they explore what makes for exceptional customer experiences and how businesses can create loyal customers.Key Points DiscussedThe importance of creating immersive experiences for customersMaking customers feel wanted, appreciated and heardThe impact of consistency in customer experience across all touchpointsHow small gestures can...
2024-08-1437 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Mastering Networking: Finding a Group For You and Building Strong Relationships - Ep. 43Title: Master the Art of Networking with Pete MolsDescription:Unlock the secrets of effective networking with expert Pete Mols in this value-packed episode of Giraffes Don't Eat Steak. Whether you're an introvert dreading your next business event or a seasoned networker looking to up your game, this episode has something for everyone.Discover:Why networking is crucial for business growth, especially for small businessesThe 7-11-4 formula for building trust and relationshipsPractical tips for introverts to network effectivelyHow to find your perfect networking tribeThe importance of consistency and showing up...
2024-07-3148 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42 The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42.Welcome to "Giraffes Don't Eat Steak"! In today's episode, Erica and Alex dive into the pivotal topic of marketing attribution with special guest, Alex Shrimpton. The discussion sheds light on the crucial need for businesses to track and attribute their marketing efforts to gauge return on investment at every touchpoint. From highlighting the accessibility and tracking features of HubSpot to the significance of utilising unique identifiers for offline marketing, the hosts and guest unravel the intricate world of marketing attribution.
2024-07-2435 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision MakingEp. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision MakingMastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM, whether it's a simple Excel spreadsheet or a sophisticated digital tool. From managing customer data to avoiding overcommunication, the hosts share valuable insights for businesses of all sizes. Join them as they explore the benefits of step-by-step automation and the impact of...
2024-07-1724 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Episode 40 - Lessons in Maximising Social Media Engagement and Audience ValueEpisode 40 - Lessons in Maximising Social Media Engagement and Audience Value.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact.Key Topics:Analysis of social media spend and engagement across UK political partiesThe effectiveness of controversial content in driving engagementBalancing positive vs. negative engagementThe...
2024-07-1023 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing AudiencesEp. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences.In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experiences as a bodyguard and a martial artist. They explore the impact of preparation in various scenarios, from winning an 11-second fight to safeguarding clients from potential threats. The conversation weaves through intriguing topics such as the fictional concept of "bicycle face," the influence of marketing narratives and the importance of understanding your audience before accepting business propositions. Join us...
2024-07-0327 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in MarketingEp. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing.Welcome back to "Giraffes Don't Eat Steak". In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples like Mark Zuckerberg's image change.They advise small business owners on the transition from personal branding to focusing on the broader brand for growth. Stay tuned for valuable insights and inspiring ideas for your business. Don't forget to leave a...
2024-06-1930 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing SuccessEp. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's brand. They emphasise the need to set clear expectations and map out the customer journey to ensure a positive experience. Join us as we explore the power of effective customer communication and its impact on business success. Tune in f...
2024-06-1220 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing. They explore the historical roots of sex in advertising, its impact on different cultures, and how it aligns with shifting consumer values. This episode takes a deep look into the world of marketing strategies and the long-term brand implications of such approaches. Join Erica and Alex as the...
2024-06-0523 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 34 - Metrics Matter: Exploring Marketing Measurements, Tools, and Industry Best Practices.Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices.Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell. In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, the power of different content formats in driving leads and the nuances of website conversions. Join them as they explore key metrics, biases in decision-making and the significance of data-driven marketing strategies. Stay tuned for engaging ins...
2024-05-2926 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your BusinessEp. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making the most of photo shoots. From the challenges of posing for photos to the significance of a photographer's personality fit, Erica and Alex provide valuable insights for businesses and marketers. Tune in to gain valuable ideas and inspiration for yo...
2024-05-2224 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing CampaignsEp. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing CampaignsIn this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. The trio discusses the enduring relevance of direct mail in the digital age, sharing insights into its effectiveness, challenges, and unique advantages. They explore the importance of targeting the right audience, and the art of testing and personalisation in direct mail campaigns. Bogdan shares invaluable tips for successful direct mail str...
2024-05-1526 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep.31 - Contest Strategy Unpacked: Tips for Effective Contest Planning and ExecutionContest Strategy Unpacked: Tips for Effective Contest Planning and Execution.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of aligning the prize, audience, and purpose of the contest, as well as the need for clear terms and conditions. Throughout their conversation, they share valuable insights and practical tips for using contests effectively as a marketing tool.
2024-05-0827 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak PerspectiveEp. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective.Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing.They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, they explore the connections and stories behind using mascots, drawing inspiration from everyday experiences and product integrations. Join them as they ponder the significance of giraffes as their podcast mascot and even seek the au...
2024-05-0117 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for MarketersEp. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for Marketers.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the often overlooked world of internal communication in business. They discuss the importance of sharing marketing newsletters with customer-facing staff before sending them out, highlighting the potential mishaps that can occur when staff members are unaware of important communications. They explore various communication methods, from traditional emails to more effective options like intranets and Slack channels. They also delve into the value of...
2024-04-2417 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry HenryEp. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry HenryIn this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and Thierry Henry. They delve into the effectiveness of using celebrities in marketing and the importance of careful alignment with their values. They reminisce about past advertising experiences and ponder the longevity of celebrity endorsements. This insightful conversation provides valuable marketing insights and explores the impact of celebrity endorsements in a turbulent world. Tune in...
2024-04-1716 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business.Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business.Welcome back to another episode of "Giraffes Don't Eat Steak." In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debunk the myth that campaigns alone can guarantee success. They discuss real-life examples, such as a local café and a business lacking in end-of-funnel optimisation, highlighting the significant impact of a well-thought-out marketing strategy. Join us as we explore the strategic approach to marketing and gain valuable insights to apply to your own busi...
2024-04-1016 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and MarketingEp. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and MarketingIn this episode of Giraffes Don't Eat Steak, Erica and Alex share their latest insights from the world of marketing. They discuss Erica's experiences at conferences, including a case study on innovative home insurance by Sky, leveraging 'Internet of Things' devices to provide added value to customers and decrease claims. They also delve into the potential of IoT in retail to measure footfall and optimise customer experience. Join them on this episode as they explore the cutting-edge applications of Io...
2024-04-0319 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding PitfallsEp. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls.Welcome to Episode 25 of "Giraffes Don't Eat Steak," where hosts Alex and Erica dive into the world of marketing, contracts, and legal implications. This week, they are joined by commercial and business lawyer, Alex Marks, d for a dive into the importance of obtaining consent for marketing emails, the repercussions of not reading or understanding contracts and the risks of relying on AI for design. Throughout the episode, they share insights on GDPR regulations, business contracts, and personal experiences, highlighting the need fo...
2024-03-2738 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 24 - LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective MarketingLinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica share their experiences with building audiences on LinkedIn. They discuss the importance of understanding your target audience, adding relevant connections and consistently posting engaging content. They also provide valuable insights into using Sales Navigator, leveraging new role notifications, and maintaining a positive LinkedIn profile. Join them for an engaging discussion packed with practical tips and strategies for growing your audience on LinkedIn.00:00 Reveal podcast location and purpose to listeners.04:24 I...
2024-03-2023 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 23 - The Business Card Dilemma: Exploring the Impact of Digital and Physical Networking ToolsEp. 23 - The Business Card Dilemma: Exploring the Impact of Digital and Physical Networking Tools.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the practicality and effectiveness of business cards in the digital age. They explore the pros and cons of physical business cards versus electronic ones, delving into the intricacies of networking and the value of tangible marketing materials. They share their thoughts on the evolving landscape of communication tools, including WhatsApp, Telegram and Discord and how these impact internal and external business communications. Join them as th...
2024-03-1323 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 22 - Redefining Marketing Practices: The Impact of AI and Technological AdvancementsEp. 22 - Redefining Marketing Practices: The Impact of AI and Technological Advancements.Welcome to Giraffes Don't Eat Steak, the podcast where we bring you marketing tips, hints and much more. In this episode, Erica and Alex dive into a conversation about the impact of technology on marketing, particularly focusing on the use of AI tools like ChatGPT. They discuss how these tools have revolutionised the way call centers operate, how they have streamlined marketing efforts and how they have opened up new possibilities for innovation. Join us as we unpack the value of em...
2024-03-0618 min
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.Customer Education and The Digital Journey with Erica Akroyd of Pendo | Episode 042I always love talking with people who work within companies that serve the CS community, and this one is no different. Erica was a fantastic guest to have on the show, partly because of the myriad of roles she's played at the company but also because she has done and is doing some pretty cool things in the realm of digital and customer education.In this fascinating conversation we talk about:Her journey into customer education at PendoThe approach to dealing with a new set of circumstances or ambiguityInterplay at Pendo between digital plays and educational...
2024-03-0545 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 21 Legal Pitfalls in Marketing: Navigating GDPR, Permissions and Data ProcessingEp. 21 Legal Pitfalls in Marketing: Navigating GDPR, Permissions and Data ProcessingIn this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the crucial intersection of marketing and legal considerations. They discuss the pitfalls of copying and pasting terms and conditions without proper review, the importance of obtaining explicit permission from customers for marketing communications, and the potential consequences of mishandling consumer data. With insights into GDPR compliance and the significance of maintaining accurate records of legal and marketing content, this episode offers valuable advice for businesses of all sizes. Jo...
2024-02-2816 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target AudienceEp. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target Audience.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the colorful world of branding and marketing. They share personal anecdotes, discuss the importance of colours in branding, and share insights into how colour can evoke specific emotions and perceptions. From personal preferences to target audience considerations, they provide tips and recommendations for choosing the right color scheme for your brand. Tune in to this episode for a vibrant discussion on the power of colour in marketing and b...
2024-02-2123 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion PathsEp. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion Paths.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the topic of website lead generation. They discuss the common question of why websites may not be generating leads and share insights on attracting the right audience, optimising user flow, and leveraging landing pages. They also explore the role of stakeholder involvement in the website-building process and the importance of aligning design and content. They offer practical tips and anecdotes to help you navigate t...
2024-02-1425 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 18 - Mickaël's Sales Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak InterviewEp. 18 - Mickaël's Sales Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak Interview.Welcome to Giraffes Don't Eat Steak, where we bring you insightful discussions on sales, marketing, and everything in between. In this episode, our hosts Alex and Erica are joined by the experienced sales expert, Mickaël Aubard. The conversation kicks off with Mickaël's unique insights on using AI for lead generation and his expertise in sales across diverse industries. Mickaël delves into the importance of personalisation, using data effectively, and the mutual understanding between sales and market...
2024-02-0734 min