Shows
The Conversion ShowNavigating the Evolution of ActiveCampaign with Adam TuttleIn this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.2025-04-0352 minThe Conversion ShowNavigating the Wild West of Visitor Identification with Larry Kim of Customers.aiIn this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing.ChaptersUnderstanding Website Visitor Identification TechnologyTransparency and Accuracy in Visitor Identification2025-03-1439 min
Examining69: Kleenex of Video ConferencingQuantum Computing Breakthrough from Microsoft
Microsoft News: Microsoft’s Majorana-1 Chip Carves New Path for Quantum Computing
Nature: Microsoft’s Quantum Computing Bet: Topological Qubits Finally Arrive
Popular Mechanics: Majorana-1 Topological Qubit Could Revolutionize Quantum Computing
ChatGPT 4.5 (For Pro Users)
TechRadar: ChatGPT 4.5 is Here for Pro Users Now and Plus Users Next Week – and I Can’t Wait to Try It
Reuters: OpenAI Rolls Out GPT-4.5 to Some Paying Users, Expand Access Next Week
One Useful Thing: The End of Search, the Beginning of Research (Related analysis on AI-driven research)
Our experience with deep research: Erik’s deep res...2025-03-041h 12
Examining68: DeepSeek DisruptionSHOW NOTES
The Verge: How DeepSeek Crashed the AI Party
The Wall Street Journal: Six Takeaways From a Monumental Week for AI
Nature: How China Created AI Model DeepSeek and Shocked the World
Fortune: Researchers Had a '100% Attack Success Rate' vs. DeepSeek
Microsoft WorkLab: Research Proves Your Brain Needs Breaks
TWiT.tv: Marc or Marx?
CONTACT
Erik Christiansen, Co-Founder & Co-Host
Website: erikchristiansen.net
Kris Hans, Co-Founder & Co-Host
Website: krishans.ca2025-02-0645 min
Examining67: AI, AI, and more AINews Articles
* Inc.: AI Isn’t Magic, and It Isn’t a Strategy Either* Ars Technica: It’s Remarkably Easy to Inject New Medical Misinformation into LLMs* Reuters: OpenAI, SoftBank, and Oracle to Invest $500 Billion in AI, Trump Says* MobileSyrup: OpenAI's Operator Can Browse the Web and Perform Actions for You* Daring Fireball: Siri Is Super Dumb and Getting Dumber
Tips* Ars Technica: Home Microsoft 365 Plans Use Copilot AI Features as Pretext for a Price Hike* Thurrott: Microsoft 365 Personal and Family Plans Get New Copilot Features and a Price Increa...2025-01-3049 min
Examining66: 2024 HighlightsIn this episode, we explored the latest tech highlights of 2025, covering Nvidia's advancements, the rise of AI devices and applications, Microsoft's recall issues, and Apple's innovations with Silicon and the Vision Pro. We wrapped up with a lighthearted tangent on decluttering projects, diving into how we organize our lives amidst all this tech!
Erik Christiansen, Co-Founder & Co-Host
Website: erikchristiansen.net
Kris Hans, Co-Founder & Co-Host Website
Website: krishans.ca
Show notes created with help from ChatGPT 4.
The transcript is AI-generated. Please excuse any errors.2025-01-131h 31
Examining65: AI Subscription OverloadErik and Kris explore subscription creep, hidden digital costs, AI tools, and DIY tech, offering tips to regain control over recurring expenses.
Book: When Things Don't Go Your WayBy Haemin Sunim
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Digital Privacy and Security
404 Media: Leaked Docs Show What Phones Cellebrite Can and Can't Unlock Date: August 21, 2024 https://www.404media.co/leaked-docs-show-what-phones-cellebrite-can-and-cant-unlock/?mc_cid=20c535fce7
Education and Technology
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Notion Help Center: Notion for Education Date: August 2024 https://www.notion.so/help/notion-for-education
Er...2024-10-011h 06The Conversion ShowRevving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan AnastacioIn this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the unique challenges and opportunities in modernizing the trucking industry by providing a digital marketplace for buying and selling trucks, along with various services like financing and insurance.Erik, John, and Allan discuss:Modernizing the trucking industry to keep up with industry standards and meet c...2024-08-0946 minThe Conversion ShowWhat’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonaldIn this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of "Behind the Click". Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and behavior, and how staying attuned to consumer needs and preferences is essential for success. Jon also shares a discount code for his book "Behind the Click," plus a chance to get a signed hard copy.Erik and Jon discuss:“What’s In It for Me?” consumers seek relevance and authent...2024-07-2633 min
Learnings at ScaleeCommerce Conversion Secrets with Erik Christiansen, CEO of Justuno | E4Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask the question "what if we show them that coupon on the site?"
Today, Justuno helps over 133k brands turn their website visitors into customers.
(00:00) Introduction
(10:03) Bootstrapping a Business: Eric's Journey
(12:50) The Birth of JustUno
(15:31...2024-06-1455 minThe Conversion ShowHow Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonaldIn this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of "Behind The Click," and shares key takeaways for busy readers. Erik an Jon di...2024-05-2843 min
Examining64: Mac Mini M1 & AI RetrospectiveIn this episode, Kris takes us through a comprehensive three-year journey with his M1 Mac Mini, sharing insights and experiences that highlight the device's impact and longevity. Our co-hosts also weigh in, exploring other Apple computers that merit consideration and diving deep into the current state of artificial intelligence. The discussion branches out to speculate on Apple's future moves in AI and what the integration of local large language models into our everyday devices and apps could mean for users.
Links Mentioned in the Episode:
Mac Mini - Apple: https://www.apple.com/ca/mac-mini/
Introducing...2024-04-121h 14The Conversion ShowThe Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California CowboyIn this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation to the return of physical stores; Erik and Drew cover the essential tweaks that can skyrocket your conversion rates.Erik and Drew discuss:From fires to covid, how California Cowboy bounced back in the face of unpredictable challenges.The digital shift and its impact...2024-02-0932 minThe Conversion ShowThe Future of Online Retail: How Shopify is Transforming the Brand Experience With Guest Brian Peters Head of Platform Partnerships at ShopifyIn this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit 2023, 35% of Shopify Plus merchants have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates. Brian breaks down what this means for merchants and what the future looks like for E-commerce. Erik, Travis, and Brian discuss:Finding the r...2023-11-2953 min
Examining62: Megahertz & Mandating AI MoralsThis week Erik and Kris discuss Apple's Halloween-themed 'Scary Fast' event and its slew of new tech, the implications of Biden's AI executive order, and OpenAI's influence on startup innovation.
Show Notes
The Verge, "Apple's Spooky 'Scary Fast' Event Introduces M3 Chip Family,"
Provides an overview of Apple's October 30th, 2023 event with a Halloween theme and evening timing. Highlights include the M3 chip family introduction and updates to the iMac and MacBook Pro models, new color options, Touch Bar removal, and accessory port choices.
MacRumors, "Everything Announced at Apple's October 2023 Event,"
Covers...2023-11-101h 27The Conversion ShowThe Foundation of Great Conversion Is Incredible Customer Experience With Guest Alex Courselle, Found & CEO at KARL MissionIn this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Alex Courselle, Founder and CEO of KARL Mission a conversion rate optimization (CRO) agency. With over a decade of experience in CRO, Alex shared some invaluable insights that are relevant as we approach the holiday season. Alex discusses the science behind unlocking successful conversions, the art of building trust with customers, and the rising trend of focusing on SEO due to increasing costs. Erik and Alex discuss:The significance of analyzing mobile and desktop trafficThe tactful application of product recommendations and upsellsThe need...2023-11-0938 min
Examining61: Big 4 Hardware Round UpThis week Erik and Kris discuss hardware and software events by Apple, Microsoft, and Google, and throw in some Meta news for fun. Both co-hosts have been working flat out the last two weeks, so this episode is a little later than normal. Thank you for your patience!
Apple iPhone Event
Article Title: Apple iPhone 15 event announcements (Source: The Verge)
Summary: Apple's annual iPhone event showcased the iPhone 15 with its new chipset and improved camera functionalities. The event also marked the introduction of the Apple Watch Ultra, updated AirPods Pro, and USB-C compatibility for certain products.
2023-10-131h 23
Cultural HighCannabis Photographer Erik Christiansen Shares His Love for the PlantErik Christiansen is a renowned cannabis photographer who has captured the beauty and essence of the plant through his lens. With a career spanning over a decade, he has worked on various projects, including the highly acclaimed books "Green: A Field Guide to Marijuana" and "Higher: The Lore, Legends, and Legacy of Cannabis." In this interview, Erik shares his love for cannabis and his journey as a photographer in the industry.Erik's love for cannabis began when he first experienced the unique qualities of a strain called Granddaddy Purple. When Erik first started photographing cannabis, he faced...2023-10-0529 min
Examining60: AI HypeExamining is a technology-focused podcast that dives deep. Our co-hosts, Erik Christiansen and Kris Hans examine the technology industry, branding, productivity, and education, and provide practical tech tips. As we make this transition to "Examining" we will be updating our various account links, so please bear with us.
SHOW NOTES
YouTube: This video is titled “YouTube” and is available on the YouTube platform
Harvard Business Review: How to Prepare for a GenAI Future You Can’t Predict
ZDNet: 75% of businesses are implementing or considering bans on ChatGPT
Slate: Amazon Web Ser...2023-09-081h 11The Conversion ShowThe Power of Direct Mail in E-commerce: An Overlooked Marketing Channel with Drew Sanocki, Founder of PostPilotIn this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, retargeting, and acquisition. Erik and Drew discuss:The integration capabilities of Post Pilot with platforms like Shopify and Klaviyo.The concept of the discount ladder and the 30, 60, 90 plan.Optimizing retention, basket size, and conversion rates before focusing on customer acquisition. The key to effective postcard designs i...2023-09-0638 min
Here Weed Go!It's Cannabis Photography with Erik ChristiansenHow’s it growing folks! Welcome to a new, picture-perfect episode of Here Weed Go! I’m your host Eddie Celaya, cannabis reporter for TucsonMarijuanaGuide.com.
In today’s episode, we’re really clearing the smoke and taking a good look at cannabis. No, I don’t mean figuratively, I mean literally!
As any stoner knows, taking the perfect photograph of that unbelievably fresh, Barney-the-dinosaur purple nugget of flower you just bought from the dispensary (or grew yourself at home) is nearly impossible.
Luckily, today I have someone on the podcast who might be able to...2023-08-3028 minThe Conversion ShowEverything You Wanted to Know About the Shopify App Ecosystem with Blair Beckwith, head of Ecommerce at Tidio and Founder at RailspurIn this episode of "The Conversion Show" podcast, Erik Christiansen interviews Blair Beckwith, head of E-commerce at Tidio and Founder at Railspur.Erik and Blair, with their combined experience of 20 years in the Shopify ecosystem, discuss their experiences and reflect on the changes in the Shopify app store over the past 10 years and what's yet to come in the next few.Erik and Blair discuss:The need for businesses to diversify platforms to truly thrive.Brands aren't doing product-led growth correctly.Anxiety and concern among app partners regarding competition from ShopifyExperimentation and impeccable products...2023-08-171h 15
Examining59: AI Detectors. Friend or Foe?In this episode, Kris and Erik discuss up on AI detector tools, Microsoft 365 Copilot pricing, US Ed Department AI guidance, and more.
SHOW NOTES
OpenAI Quietly Shutters Its AI Detection Tool https://decrypt.co/149826/openai-quietly-shutters-its-ai-detection-tool?amp=1
AI text detection tools are really easy to fool https://www.technologyreview.com/2023/07/07/1075982/ai-text-detection-tools-are-really-easy-to-fool/
Microsoft 365 Copilot AI tool will cost $30 per month https://www.cnet.com/tech/services-and-software/microsoft-365-copilot-ai-tool-will-cost-30-per-month/
Sunday afternoon is the best time to email coworkers, according to research https://www.fastcompany.com/90930402/sunday-afternoon-best-time-email-coworkers-research
U.S. Department...2023-08-0426 minThe Conversion ShowHow to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at GorjanaIn this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.Kyle and Erik discuss:How changes in first-party and zero-party data are reshaping the way businesses interact with their customers.Bridging the gap between online and offline experience.Reliance on discounts and sales isn't necessary...2023-08-0346 min
Examining58: AI Rocks, Big Tech SucksIn this episode, Kris and Erik discuss AI data scraping, the academy's under-preparedness for AI, how Kris allows AI use in his class, Apple news (new MacBook Air and Vision Pro headset), prompt engineering, RSS readers, and how to greyscale your phone screen to reduce usage.
SHOW NOTES
The Verge: Apple’s headset and augmented reality rumors. This article discusses rumors about Apple’s headset and augmented reality. It covers the latest news from WWDC 2023. https://www.theverge.com/2023/6/4/23747110/apple-headset-augmented-reality-vr-industry-rumors-wwdc-2023
Chronicle: ChatGPT usage among students. This article discusses how students are using ChatGPT. It i...2023-07-071h 31The Conversion ShowThe Pursuit of Growth and Customer Connection in E-Commerce Digital Marketing - with Matthew Seifert, Senior Director of Retention and Monetization at Pretty LitterIn this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies. Matthew shares his approach to building a strategy, which involves starting from the top with company goals and working his way down to specific tactics, always keeping ROI in mind. The episode provides insights into the MarTech stack and customer retention strategies of a successful e-commerce brand.Erik and...2023-06-2934 minThe Conversion ShowStrategies and Challenges Behind Managing Multiple E-Commerce Brands and Channels - with Mona Sutherland, Director, Digital Marketing, North America at Grendene Global BrandsIn this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leveraging technology to improve efficiency and the overall customer experience. Mona and Erik discuss:the role of AI tools and automation in reducing bounce rates improving relevancy for the consumer the challenges of managing paid media and digital marketing for multiple brandsleveraging influencer...2023-06-2249 minThe Conversion ShowBuilding Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe InspiredIn this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.Rita and Erik talk through:The importance of using data effectively, not just collecting it.Providing true value to customersMobile-first customer experience’s & the role of mobile appsChannel diversification & segmentation for prioritization and acquisitionNew mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brandHost: Erik Christiansen - https://www...2023-06-1551 minThe Conversion ShowUnleashing the Power of Storytelling: Leveraging Brand Identity for Conversion - with John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth MediaIn this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase. Erik and John talk through: the importance of storytelling and investing in brand, particularly for mission-driven brandsanalyzing a brand's mission and story, and how to calibrate the mission to the productinvesting in brand and customer feedback to build a community and create word-of-mouth supportersleveraging user-generated content (UGC) to improve brand...2023-06-0845 minThe Conversion ShowThe Formula One Approach to Scaling Revenue and Profitability Through Conversion Optimization - with Allen Burt, Founder & CEO at Blue StoutIn this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads. Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes, as well as the need for brands to focus on Conversion Rate Optimization in order to improve profitability and scale revenue. The episode emphasizes the need for brands to focus on customer-centricity and building sustainable businesses by capturing customer data and owning their...2023-06-0142 minThe Conversion ShowDTC Digital Marketing Strategy: Constant Testing & Optimization - with Will Griffin, Director of Digital Marketing & Ecommerce at SophistiplateIn this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand. The conversation revolves around the role of digital marketers and e-commerce managers in driving the success of a business, and Will's recipe for scalable growth with a small marketing team. Key topics discussed:Challenges of building a DTC retail side of the business from scratch The importance of tracking and optimizing your digital marketing strategy...2023-05-2542 minThe Conversion ShowSustainable Growth: How to Build a Successful E-Commerce Business on a Bootstrap Budget - with Tyler "Sully" Sullivan, Founder of BombTech GolfIn this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth. Sully shares his insights on engaging with customers through email, micro-launches, and private Facebook groups. Sully and Erik talk through:the benefits of self-funding and investing in the right areas for long-term sustainabilitythe importance of simplicity, authenticity, and copywriting in building a successful e-commerce brandvarious e-commerce tools and marketing...2023-05-1841 minThe Conversion ShowConnecting Online and Offline Customer Experiences - with CJ DeGuara of EBOOSTIn this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews CJ DeGuara, Marketing Strategist and E-commerce manager at EBOOST, a leading healthy energy drink company. They discuss various e-commerce tools, marketing strategies, and the importance of building customer-centric businesses - online and offline. CJ and Erik discuss:store locator softwaresubscription models vs getrepeat.iothe challenges of reporting and troubleshootingfirst party data and identity resolution the impact of iOS changes on marketing toolsConversion Optimization and Reporting CJ's philosophy on productivitythe underused potential of Shopify FlowHost: Erik...2023-05-1139 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionNext Generation Automation Enhances Brand Performance And Conversion With Erik Christiansen Of JustunoWelcome to eCommerce Fastlane, the podcast where we delve into the world of eCommerce and digital marketing to bring you the latest insights and strategies for success in the online retail space. In this episode, host Steve Hutt is joined by Erik Christiansen, CEO of Justuno, a leading conversion automation platform.Steve and Erik discuss the challenges and opportunities facing digital marketers today, and they explore the power of leveraging consumer data, integrating technology platforms, and creating personalized customer experiences. Tune in as they share their expertise, offer valuable insights, and provide a special discount code...2023-05-0744 minThe Conversion ShowCreating Memorable Website Experiences - with Ashley Scorpio, SVP Revenue at Levitate FoundryIn this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing. They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization of the checkout stage, personalization, and search optimization. Erik and Ashley discuss:creating memorable website experiencescurrent trends in conversion marketingthe need for: clear communication, proactive customer service, and easy returns to build trust and retain customersworking through friction points with customer returnsensuring website accessibility and compliancesearch...2023-05-0447 minThe Conversion ShowMaximizing Sales through Customer Experience - with John Roman, CEO @ BattlBox + Carnivore ClubIn this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription. Erik and John explore:different strategies for improving the customer experience and increasing salesJohn's experience with BattlBox, a subscription service that sends customers a box of outdoor and survival gear every monthhow to prioritize acquiring, converting, and retaining customersshipping, engaging with current customers, and building a loyal customer base through retention strategiesthe importance of the product page in the customer journey testing alternative language to improve the customer...2023-04-2743 minThe Conversion ShowThe Art of Being Punny in Marketing - with Frank Dorval, CMO at Sheets & Giggles [Crossover Episode]In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand. According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means using humor and puns in their branding, personalized promotions, and surprise-and-delight tactics to make customers feel special.Key topics discussed:The importance of humor and personalization in marketingChallenges of scaling genuine...2023-04-2053 minThe Conversion ShowWinning the E-commerce Game: The Power of Personalization - with Ashland Stansbury, founder and CEO of BecauseIf you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates.Erik and Ashland talk about:Ashland's experience as an entrepreneurthe challenges of managing inventory in retail and its impact on e-commerce conversion ratesthe importance of personalization in e-commercehow to use customer data to create a...2023-04-1333 minThe Conversion ShowFrom Traffic to Profit: The Importance of Retention in Digital Marketing - With Andrew Christison, Co-Founder at RetencityIn this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry. Andrew emphasizes the importance of retention in generating profit for brands and discusses various strategies for creating a positive customer experiences that encourage loyalty. Andrew and Erik talk through:What exactly is "lifecycle marketing"?!How Email and SMS remain the top acquisition and retention channelsWhy retention is key to profitMaximizing what's right in front of youThe importance of...2023-04-0642 minThe Conversion ShowHumanizing the Customer Experience to Drive More Conversions - with Jon MacDonald, President & Founder of The GoodJon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience.Jon and Erik talk through:The laws of conversion optimization Why it's so hard to optimize your own siteHow to avoid disruptive website experiencesTreating website visitors like the humans they areThe art of retailThe importance of identifying your ICP (ideal customer profile)Leveraging your customers' pain points in your optimizationWhat's...2023-03-3042 minThe Conversion ShowThe Ultimate Website Conversion Optimization Strategy - with Zach Bailey, Lead Partner Strategist at JustunoZach Bailey, Lead Partner Strategist at Justuno, works on website conversion optimization every single day with ecommerce brands, agencies, and various brand sites. He walks through their top questions and challenges - and how these brands are driving more email and SMS lead capture, higher conversion rates, and higher AOV.This episode is jam-packed with real-life examples and advice to optimize your website visitor experience and conversion optimization.Zach and Erik talk all things conversion optimization, including:Persuasive messagingCustomer obsession Leveraging popups for more than just coupon codes and salesApplying your email strategy to...2023-03-2350 minThe Conversion ShowCommerce Enablement: Which Tools Create the Best Overall Customer Experience - with Derric Haynie, CEO and Co-Founder of EcommerceTechDerric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer experience - from first impression to loyalty.In this episode, Derric and Erik talk through:How E-Commerce merchants can evaluate and select the best e-commerce tech stack for their brand and goalsThe pillars of your MarTech stackEmail & SMS...2023-03-1644 minThe Conversion ShowHow Retailers Can Replicate the Amazon Experience - with Virgil Ghik, Co-Founder at WeSupply LabsErik sits down with Virgil Ghik, Co-Founder at WeSupply Labs, to talk about everyone's love-hate relationship with Amazon.How to replicate the Amazon experience for e-commerce success:Communication is key - over-communication FTWFocus on an easy shopping, checkout, delivery, and return experience3 things your customers love that won't change (per Jeff Bezos): Low prices, fast delivery, great customer experience^^ How to achieve all 3 of theseThe importance of walking through your own brand's purchase - and post-purchase - experienceHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Virgil Ghik...2023-03-0957 minThe Conversion ShowHow to Write Marketing Copy that Converts - with Sarah Stockdale, Founder and CEO, GrowclassWe're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts.Sarah shares a download on Conversion Copy, including:Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?" Why you can only talk to one person at a timeHow to channel your inner Glinda the good witch to solve your customer's problemA live teardown of a...2023-03-0943 minThe Conversion ShowSetting up Cross-Border Commerce for a Better Customer Experience with Matthew Cannon, CRO of ReachErik Christiansen sits down with Matthew Cannon, CRO of Reach to discuss all things cross-border commerce. Together, they cover:The intricacies of selling cross-borderInternationalization, Transactions regulations, Retail MarginsVarious barriers merchants face (customs, tariffs, payment options, shipping rates)Website personalization and geographic locationHow website and checkout internationalization can improve website conversionsImproving the overall customer experience on your e-commerce siteDriving cross-border conversions in a cost-effective mannerErik Christiansen - https://www.linkedin.com/in/erikc/Matthew Cannon - https://www.linkedin.com/in/matthew-cannon-b7835510/Justuno: https://www.justuno.com/Reach...2023-02-2727 min
Examining52: FrankenPadErik and Kris discuss new hardware announcements from Microsoft and Apple. They provide their take on the new Surface devices and iPads. Our co-hosts also discuss the purchase of edX and the pros and cons of outsourcing online learning program development.
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SHOW NOTES
Links
* Microsoft Surface event: Paul Thurrott (Thurrott.com)* New iPad: Six Colors, Engadget and CNET* edX purchase: The Crimson* Andreessen Horowitz betting big on e...2022-11-0538 min
Examining51: Bricking NewsIn this episode, Kris and Erik discuss podcast discovery tools and strategies, the firing of an NYU chemistry prof, Lego's purchase of Brain Pop, edtech surveillance, edtech layoffs, and a new EdTech book from Athabasca University Press.
We're sorry for some of the audio issues. The Internet was a little wonky during our recording :(
PATREON
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SHOW NOTES
Links
*Podcast discovery: Overcast; Podchaser; Rephonic*Bloomberg: Firing of NYU chemistry...2022-10-211h 03
ExaminingFifty: Over the HillIn this episode, Erik and Kris celebrate the 50th episode of EdTech Examined. Our co-hosts reflect on the podcast so far, announce their new Patreon page, discuss best practices for file naming, review hardware from Apple and Microsoft, and talk about Windows 11 productivity updates.PATREON
https://www.patreon.com/EdTechExamined
SHOW NOTES
Links
*Medium: File naming conventions*MacWorld: Apple 'Far Out' event*CNET: Windows 11 updates*Windows Central: Surface Pro rumours*Windows Central: Surface Studio rumours
CONTACT
Website: edtechexamined.com Email...2022-10-0851 min
Examining49: Rewind - Teaching and Learning Online Network InterviewToday we’re re-releasing an interview we did with TALON - the Teaching and Learning Online Network, at the University of Calgary’s School of Architecture, Planning and Landscape.
Our interview was reworked and was recently published as a book chapter in “Voices from the Digital Classroom: 25 Interviews about Teaching and Learning in the Face of a Global Pandemic.” The book is available in print through the University of Calgary Press, and as a free online book.
In this interview we discuss online teaching strategies, including the value of preparation, communicating with students effectively, developing reusable...2022-09-171h 15
Examining48: Tune UpIn this episode, Erik and Kris discuss an edtech privacy court ruling, NFT textbooks, new certificates from Meta, the shifting social media landscape, and how to avoid the paradox of success. Our co-hosts also discuss their new book chapter in "Voices from the Digital Classroom" and provide 'tune up' tips for your Mac or Windows PC.
SHOW NOTES
Links
*Bloomberg: Pearson blockchain could make money every time e-books change hands*New Yorker: TikTok and the fall of social media giants*The Verge: Universities can't scan students' rooms*Coursera: New Meta...2022-09-021h 21
Digital: DisruptedFirst-Party and Zero-Party Data: Understanding the Future of Marketing - Erik ChristiansenIn today’s episode, Paul is joined by Erik Christiansen for a conversation focused on consumer data and the best approach for organizations and marketers to collect insights on their audiences. Erik is the founder & CEO of Justuno, a SaaS platform proven to maximize lead and sale conversions through onsite marketing. He has more than two decades of experience in e-commerce and technology, with a focus on sustainable growth and product development. Previously, Erik was the Chief Marketing Officer of Sierrasnowboard.com, an online snowboard community with more than 250K members. Follow him on LinkedIn and be sure to fo...2022-08-3052 min
Examining46: OmnichannelIn this episode, Erik and Kris discuss iA Presenter - a simpler presentation app - emerging edtech companies, the consequences of social media, and Kellogg School of Management's executive education.SHOW NOTES:#EdTechOfficeHours:*iA PresenterNews*Cal Newport: the 3 hour fields medal*Medium: The edtech top 50 - emerging companies for higher education*The New Statesman: Jonathan Haidt: “America is the ghost of liberal democracies’ future”Discussion item*Harvard executive educationCONTACT:Website: edtechexamined.comEmail: hey@edtechexamined.comTwitter: @EdTechExamined2022-07-081h 09
Flow State GrowthJustuno CEO Erik Christiansen talks Growth MarketingDan Tramontozzi is joined by Erik Christiansen - the Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Their mission is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.2022-06-2748 min
Examining45: Sherlocked Phantom ZoneIn this episode, Erik and Kris discuss Apple's WWDC 2022 event, provide laptop and travel tech recommendations for educators and students looking to upgrade their devices, the latest edtech privacy news, and more.SHOW NOTES:#EdTechOfficeHours:*MacBook Air 2022*Surface Laptop Go 2*Charger for all devicesNews*Apple WWDC announcements: MacRumors*Surface Adaptive Kit: Microsoft, Forbes*Surface Laptop Go 2: XDA Dev*FireFox ‘total cookie protection’: Paul Thurrott*Washington Post: Pandemic disrupted learning for US teens*Digital Journal: The EdTech market was valued at…*The Con...2022-06-171h 23
Examining44: Rewind Episode - BurnoutThis episode was originally recorded November 3, 2020.
You might notice that episodes are now released on Fridays instead of Tuesdays. After some testing, we've decided to change our publication schedule so we have a little more time to put these episodes together for you.
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In this episode, Erik and Kris discuss the Descript video editing software, how universities continue to adopt new technologies, and the mental health impacts of the COVID-19 pandemic. They also recommend their top apps for managing mental health and provide more organization strategies for managing the demands of online...2022-06-031h 01
Examining43: Extra! Extra! Read All About It!We have layoffs, iPod RIP, Google I/O conference announcements, lessons from online learning that should continue post-pandemic, and IT considerations in Education.SHOW NOTES:News articles*Tech Crunch: Professor Scott Galloway's EdTech Startup Section4 lays offs*Engadget: End of the iPod*The Verge: Google I/O 2022 biggest announcements*National Post: Four lessons from online learning that should stick after the pandemic*Forbes: Five tech areas where IT in education should take a step backResources*iFixit*Apple battery replacements*Cal Newport's Digital Minimalism2022-05-211h 01
Examining42: Educator ToolboxIn this episode, Erik and Kris share a repository of over 400 open education tools. Our co-hosts also discuss recent tech and education news including "the next Google", the pros and cons of using technology to improve education, SQLi vulnerabilities in higher ed institutions, new online learning entrepreneurs, and smartphones vs science. The app of the month is iA Writer.SHOW NOTES:Tools:*Innovations in Scholarly Communication by the University of Utrecht*List of 400 open education tools*TabulaNews articles*DKB: The Next Google*Entrepreneur: 5 edtech trends that will...2022-05-061h 06
Examining41: Rewind Episode - Curt Newton, Director of MIT OpenCourseWare This episode originally premiered on March 2, 2021.
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The following is an interview with Curt Newton. Curt is the director of the MIT OpenCourseWare (OCW) platform, one of the best-known and respected open education platforms. In this interview, we discuss Curt's background and how he came to MIT, the OCW platform and the impact it's had on the world, and the future of open education. April 4, 2021, will mark MIT OCW's 20th Anniversary. To learn more about MIT OCW, be sure to visit the OCW website and follow the Twitter account @MITOCW.LINKS*MIT...2022-04-111h 25
Examining40: 2022 ForecastIn this episode, Erik and Kris reflect on their 2021 education predictions to see what they got right and wrong. We'd like to give a big shout-out to our Audio Producer Chris Hoang who helped us develop this list for 2021. Our co-hosts also revised the forecast list for 2022. SHOW NOTES:2022 Forecast
More EdTech Unicorns.
Technology exposes socioeconomic fragility.
Big Brother and academic integrity continue to be a problem
Increase in digital (particularly OER) textbooks that include multimedia. Live updating of books or “living books.”
More pressure for instructors to develop their own material (OER) with mini...2022-03-1651 min
Examining39: Rewind Episode - Digital LiteratureThis interview was originally published on August 25, 2020.
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In this episode, Kris and Erik interview Dr. Jason Wiens, a Senior Instructor and Associate Head of Undergraduate Student Affairs at the University of Calgary’s Department of English. Jason discusses the nature of online pedagogy in the humanities and the field of English, including his infamous archive and digital audio assignments. Due to his experience and breadth of knowledge, Jason offers insights from both administrator and instructor perspectives. Some former students also share thoughts on the benefit of Jason’s unique assignments and his pedagogical methods and...2022-03-0157 min
Examining38: M1 Mac miniIn this episode, Kris reviews the M1 Mac mini and talks about his new 'work from home' setup. Our co-hosts talk about the Mac mini's exceptional value as a computer for students and educators.
SHOW NOTESHardware mentioned*M1 Mac Mini*Education Pricing Link: https://www.apple.com/ca_edu_93120/shop/buy-mac/mac-mini *27" Apple LED Cinema Display*27" Apple Thunderbolt Display*Thunderbolt 3 (USB-c) to Thunderbold 2 Adapter
Software mentions*DisplayLink Manager*MactrackerEDTECH EXAMINED CONTACT:Website: edtechexamined.comEmail: hey@edtechexamined.com...2022-02-2342 min
Examining37: Digital DetoxIn this episode, Kris and Erik return after their Winter break 'sabbatical.' Kris gives an update on the latest books he's read on work productivity, specifically those that force us to re-think how we work. Our co-hosts also discuss their work resolutions/goals for using technology and being productive.SHOW NOTESBooks*The Four Hour Work Week - Tim Ferriss*ReWork - Jason Fried, David Heinemeier Hansson*Remote - Jason Fried, David Heinemeier Hansson*Make Time - Jake Knapp, John Zeratsky
Tools mentioned*Pinboard*IFTTT*Day...2022-02-011h 03
Examining35: All MetaKris and Erik provide several tips, including an update on Erik's notes project (see ep. 34), the new Raspberry Pi Zero 2 (for makers), and the new iPhones and Android phones. News coverage was ample this week, with our co-hosts talking about the new MacBook Pros and if you need one, retro computers with personal data, Udemy IPO, Facebook going 'Meta', and more.SHOW NOTES#EdTech Office Hours*Obsidian notes instead of Notion*Raspberry Pi Zero 2 WNews2021 MacBook Pros*Ars Technica review*Erik's blog postWired...2021-11-021h 07
Examining34: ZettelkastenIn this episode, Erik discusses his secret summer project - implementing a new note-taking strategy. Erik discusses the zettelkasten (German for "slip box") note-taking method which is a bidirectional note-taking system designed to overcome writer’s block or “the blank page effect.” This system could be useful for a student or instructor who struggles getting started writing, or anyone who wants a new way to connect the notes they’ve taken. Zettelkasten is like your second brain.SHOW NOTESZettelkasten method*Wikipedia*Zettelkasten.de*The ultimate guideTools for implementation*Bi...2021-10-1942 min
Examining33: Rewind Episode - Teaching in Virtual RealityIn this episode, Erik and Kris interview Dr. Anthony (Tony) Chaston, an Associate Professor in the Department of Psychology at Mount Royal University, in Calgary, Canada. Tony teaches Sensation & Perception and Research Methods. His research interests include visual perception and cognition, as well as the use of virtual reality for reducing anxiety.
This episode was originally published on October 15, 2020. At that time, we discussed Tony's interest in virtual reality and the development of a psychology course to be taught completely in VR. Since our discussion, Tony's VR course has launched at MRU: "The Digital Frontier: Perception, Virtual...2021-10-051h 19
Examining32: A World Without EmailIn this deep dive episode, Kris and Erik discuss Cal Newport's most recent book "A World Without Email." Newport argues that email and messaging apps (asynchronous communication) have led to what he calls "the hyperactive hive mind." Newport explains that email is taking up too much of our time at work and proposes several solutions to make us more efficient.SHOW NOTESKey concepts:*Email is abused and we spend too much time writing emails*We often offload our brains using email. It's easier to ask questions via email than find...2021-09-2135 min
Examining30: Rewind Episode - Building Better TeamsErik and Kris interview Dr. Tom O’Neill, an Associate Professor in the Department of Psychology at the University of Calgary. This episode was originally released on August 4, 2020. With the 2021 school year ramping up, we are revisiting Tom's interview where he discusses ITP Metrics, a free online teamwork and behavioural assessment platform. Tom and his team created this platform to improve classroom team dynamics, and it has been used in several programs to great success.SHOW NOTES: ITP Metrics platform: https://www.itpmetrics.com/GUEST INFORMATION:Dr. Tom O’NeillLinkedIn...2021-08-1749 min
Examining29: FuturecastThis episode is all about the trends. Erik and Kris discuss news stories about how video editing skills are here to stay, making higher education more developmental, and eight challenges universities will face in the coming year. They also talk about Windows 365 and what it means for computing, Erik's Op-Ed about open educational resources (OER) in the Edmonton Journal, and how to "de-Google" and protect your privacy online.SHOW NOTESNews*Forbes: Meet the Company Proving Two Big EdTech Trends*Inside HigherEd: 6 Ways to Make Education More Developmental*Forbes: 8 Reasons This Coming Yea...2021-08-031h 33
Examining28: Window DressingIn this episode, Kris and Erik answer listener questions about computer security resources, and they discuss the Windows 11 announcement and its implications for education. News coverage includes the differences in EdTech spending between the US and China, the college recruitment startup Unibuddy, and Scott Galloway's summary of the Robinhood debacle. This week's EdTech tips include embedding discussion questions in your podcasts and how to extend your home WiFi signal.SHOW NOTES#EdTechOfficeHoursSecurity books*Click Here to Kill Everybody - Bruce Schneier*Schneier on Security blog*Techno Creep - Tom...2021-07-201h 22
Examining27: Jim Gibson, Chief Catalyst, Southern Alberta Institute of TechnologyIn this interview, Kris and Erik interview Jim Gibson, Chief Catalyst at the Southern Alberta Institute of Technology (SAIT). They discuss Jim's background in venture capital, how he came to SAIT, the School for Advanced Digital Technology, the future of higher education and Alberta's economy.GUEST INFORMATIONJim Gibson, Chief Catalyst, Southern Alberta Institute of Technology*LinkedIn*Twitter*Website: ThinAirLabs.caEDTECH EXAMINED CONTACT:Website: edtechexamined.comEmail: hey@edtechexamined.comTwitter: @EdTechExaminedTEAM INFORMATIONErik Christiansen, Co-Founder & Co-HostWebsite: erikchristiansen.net 2021-07-1444 min
Examining26: AI ApplesIn this episode, Erik and Kris dissect the 2021 Apple World Wide Developer's Conference (WWDC), including all the updates to iOS, iPadOS, and macOS. They answer listener questions about getting started with automation and apps for developing consistent writing habits. News topics include VR geology, Google AI in education, blended learning norms, and AirTags privacy. Our co-hosts also provide some privacy and entertainment edtech tips.SHOW NOTESOur new blog post!*Bootstrapping an Education Technology Podcast - Medium#EdTechOfficeHoursAutomation on the Mac*Mac OS X Automation website...2021-06-161h 40
Examining25: Silvia Rossi, Learning Strategist at Mount Royal UniversityListener Note: We've been busy this month with the academic year wrapping up, so we're a bit behind. More episodes are on the way.-------In this episode, Erik and Kris interview Silvia Rossi, a Learning Strategist at Mount Royal University. Silvia discusses influential technologies that have changed her work, challenges during COVID, micro-credentials, student productivity and more.GUEST INFORMATION*LinkedIn*MRU Learning Strategist teamEDTECH EXAMINED CONTACT:Website: edtechexamined.comEmail: hey@edtechexamined.comTwitter: @EdTechExaminedTEAM INFORMATIONErik Christiansen, Co-Founder...2021-06-101h 15
Examining24: Elizabeth Cannon, former University of Calgary PresidentIn this episode Kris and Erik interview Dr. Elizabeth Cannon, former President of the University of Calgary, about the future of higher education and the university experience.GUEST INFORMATION*LinkedInCONTACT:Website: edtechexamined.comEmail: hey@edtechexamined.comTwitter: @EdTechExaminedTEAM INFORMATIONErik Christiansen, Co-Founder & Co-HostWebsite: erikchristiansen.net Twitter: @egchristiansenBlog: tech-bytes.netKris Hans, Co-Founder & Co-HostWebsite: krishans.caTwitter: @KrisHansMarket Grade: marketgrade.comChristopher Hoang, Audio Producer & Sound EngineerWebsite: chrishoang.ca...2021-05-1854 min
Examining23: Apple Spring Loaded EventIn this episode, Kris and Erik discuss the Apple Spring Loaded event from April 20th, 2021. The co-hosts discuss each of Apple's new products and their relevance for educators and students.SHOW NOTES:Sources*MacWorld UK - Apple's Spring Loaded event: Everything Apple announced in April 2021*Dave Lee (Dave2D YouTube) - iMac + AirTags - Lets Talk*CNET - Microsoft Surface Laptop 4 review*Apple Newton (for those who don't know what it is)CONTACT:Website: edtechexamined.comEmail: hey@edtechexamined.comTwitter: @EdTechExamined2021-05-0441 min
Examining20: Less is MoreIn this episode, Erik and Kris discuss lots of news including Royal Roads University's free micro-credential system, new Google certificates, Scott Galloway's $30 million education venture, and Microsoft's Viva and Mesh platforms. For #EdTechOfficeHours our co-hosts recommend the best website creation platforms and address file naming conventions. Kris and Erik also provide a mini-review of Cal Newport's books Deep Work, Digital Minimalism, and A World Without Email. Finally, they also talk about essential (yet mundane) home office gear.
SHOW NOTES:News*Royal Roads University micro-credentials*New Google certificates*Scott Galloway raises $30...2021-03-181h 19
Examining17: Privacy is CoolIn this episode, Kris and Erik discuss the WhatsApp and Facebook terms of service criticism and the exodus to Signal Messenger. They also recommend some privacy-related browser extensions, headphones for teaching, how to manage multiple calendars, and the importance of looking for info before asking your instructor.(Error alert: We goofed! The episode is #17, not #18)SHOW NOTESNews*WhatsApp / Facebook terms of serviceTech TipsPrivate browser extensions*HTTPS Everywhere*Privacy Badger*UBlock Origin*Terms of Service: Didn't Read#EdTechOfficeHours...2021-02-0148 minExamining16: 2021 ForecastIn this episode, Kris Hans, Erik Christiansen, and Chris Hoang discuss their top 10 education predictions for 2021.CONTACT:Website: edtechexamined.comEmail: hey@edtechexamined.comTwitter: @EdTechExaminedTEAM INFORMATION:Erik Christiansen, Co-Founder & Co-HostWebsite: erikchristiansen.net Twitter: @egchristiansenBlog: tech-bytes.netKris Hans, Co-Founder & Co-HostWebsite: krishans.caTwitter: @KrisHansMarket Grade: marketgrade.comChristopher Hoang, Audio Producer & Sound EngineerWebsite: chrishoang.ca2021-01-052h 10
Examining15: Students being KritikalIn this episode, Erik and Kris interview Mohsen Shahini, Co-Founder of the online assessment platform Kritik. Mohsen is also a Co-Founder of the edtech platform Top Hat where he still serves as the Chief Academic Officer. SHOW NOTES:Guest information*Kritik website*LinkedIn profile*Twitter profilePODCAST INFO:Website: edtechexamined.comEmail: hey@edtechexamined.comTwitter: @EdTechExaminedPODCAST TEAM:Erik Christiansen, Co-Founder & Co-HostWebsite: erikchristiansen.net Twitter: @egchristiansenBlog: tech-bytes.netKris Hans, Co-Founder & Co-HostWebsite: krishans.c...2020-12-1853 min
Teaching and Learning Online Network - VoicesS01: E05 In Conversation with Kris Hans & Erik ChristiansenListen as Kris Hans and Erik Christiansen discuss the importance of preparation, communication, reusable resources, collaboration software, and netiquette.Kris is an Instructor at the University of Calgary, Canada and at Mount Royal University, Canada. He is also Co-Founder of Market Grade (https://marketgrade.com), an interdisciplinary consultancy focused on marketing, design, innovation and strategy. Erik is an Academic Librarian at Mount Royal University, Canada. Together they run EdTech Examined (https://www.edtechexamined.com).2020-12-101h 13
Examining14: Efficiency vs. Performance. Mmhmm?In this episode, Erik and Kris discuss the best search engines for finding open educational resources (OER), the writing apps Scrivener and Overleaf, the mmhmm video broadcasting software, and the new Apple Silicon-powered Macs. SHOW NOTES:#EdTechOfficeHours:What is the best OER search engine?*OER Commons*OASIS*George Mason University OER Metafinder (MOM)NewsErik's Tech Bytes blog post*Apple's M1 chip: Making desktop computing cool againApple Silicon Macs and the M1 chip*Daring Fireball, John Gruber*Ars Technica hands-on2020-12-011h 00
Examining13: BurnoutIn this episode, Erik and Kris discuss the Descript video editing software, how universities continue to adopt new technologies, and the mental health impacts of the COVID-19 pandemic. They also recommend their top apps for managing mental health and provide more organization strategies for managing the demands of online learning.SHOW NOTES:#EdTechOfficeHours:*Descript video editing softwareNewsHarvard Business Review: The pandemic pushed universities onlinea16z: Edtech's answer to remote learning burnoutDiscussion Items:*How can mental health burnout be avoided...2020-11-031h 01
Examining12: Teaching in Virtual RealityIn this episode, Erik and Kris interview Dr. Anthony (Tony) Chaston, an Associate Professor in the Department of Psychology at Mount Royal University, in Calgary, Canada. Tony teaches Sensation & Perception and Research Methods at MRU. His research interests include visual perception and cognition and the use of virtual reality for reducing anxiety. Most recently, Tony has been developing a virtual reality course using the AltSpaceVR platform. Erik and Kris talk with Tony about his teaching, research, and the future of higher-education.GUEST INFORMATION:Dr. Anthony (Tony) Chaston, Mount Royal University Faculty ProfileAltSpaceVR...2020-10-151h 19
Examining11: Burner PhoneIn this episode Kris and Erik discuss digital whiteboard software, burner phones and burner numbers, The September 15th Apple event (new iPads and Watches!), remote podcast recording, how to setup digital breakout rooms, broadcasting software, the cost of remote education, and Winter semester uncertainty.SHOW NOTES:#EdTechOfficeHours:What is the best online collaborative whiteboard software?*Miro*Mural*Google JamBoardDiscussion Items:Using Text+ to create a “burner” number for students.News*Microsoft: Reimagining education*September 15th, 2020 Apple Event: Time Flies2020-10-061h 11
Examining10: Podcast ChampIn this episode, Erik and Kris interview Meg Wilcox, an Assistant Professor at the School of Communications Studies at Mount Royal University in Calgary, Canada. Meg discusses her journalistic background, long-time interest in radio, and her advocacy for the podcasting medium in higher education.GUEST INFORMATIONMeg Wilcox, Mount Royal University*Website: megwilcox.com *Faculty profile *LinkedIn profile SHOW NOTES*Canadian Foundation for Innovation grant*Podchats, Calgary Public LibraryCONTACTWebsite: edtechexamined.comEmail: hey@edtechexamined.comTwitter: @EdTechExaminedTEAM...2020-09-1748 min
Examining8: Digital LiteratureIn this episode, Kris and Erik interview Dr. Jason Wiens, a Senior Instructor and Associate Head of Undergraduate Student Affairs at the University of Calgary’s Department of English. Jason discusses the nature of online pedagogy in the humanities and the field of English, including his infamous archive and digital audio assignments. Due to his experience and breadth of knowledge, Jason offers insights from both administrator and instructor perspectives. Some former students also share thoughts on the benefit of Jason’s unique assignments and his pedagogical methods and have graciously shared their papers with us - linked below..2020-08-2557 min
ExaminingSpecial Episode: Teaching and Learning Online Network InterviewIn this special episode, Kris and Erik were interviewed by the Teaching and Learning Online Network (or TALON) at the University of Calgary€™s School of Architecture, Planning and Landscape about their strategies for teaching online, including the importance of preparation, communicating with students effectively, developing reusable resources, suggestions for collaboration software, and 'netiquette.' . To learn more about TALON visit taloncloud.ca. You can see the full video interview on TALON's website or the EdTech Examined YouTube channel. . TALON website: https://taloncloud.ca/Kris-Hans-Erik-Christiansen . EdTech Examined YouTube channel: https://youtu.be/RIAOPa1L_Os2020-08-201h 14
Examining6: Digital Survival KitIn this episode, Kris and Erik interview Dr. Mohammad Keyhani, an Associate Professor at the University of Calgary Haskayne School of Business. Mohammad discusses his entrepreneur tools catalogue, his digital survival kit and his essential work-from-home strategies..SHOW NOTES:.A digital survival kit for transitioning your courses online: https://www.universityaffairs.ca/career-advice/career-advice-article/a-digital-survival-kit-for-transitioning-your-course-online/.Some essential tools and gadgets for working from home: https://www.universityaffairs.ca/career-advice/career-advice-article/some-essential-tools-and-gadgets-for-working-from-home/.Entrepreneur Tools: https://entrepreneur-tools.zeef.com/keyhanimo.GUEST INFORMATION:.
Mohammad KeyhaniWebsite: htt...2020-08-1152 min
Examining5: Building Better TeamsIn this episode, Erik and Kris interview Dr. Tom O’Neill, an Associate Professor in the Department of Psychology at the University of Calgary. Tom discusses ITP Metrics, a free online teamwork and behavioural assessment platform. Tom and his team created this platform to improve classroom team dynamics, and it has been used in several programs to great success..SHOW NOTES: .ITP Metrics platform: https://www.itpmetrics.com/.GUEST INFORMATION:.Dr. Tom O’NeillLinkedIn: https://www.linkedin.com/in/thomas-o-neill-53bbb321/UCalgary Profile: https://psyc.ucalgary.ca/profiles/thomas-o-n...2020-08-0449 min
Examining4: The Five CsIn this episode, Kris and Erik interview Leighton Wilks, Associate Dean of Teaching and Learning at the University of Calgary’s Haskayne School of Business. Leighton talks about the Business School’s Five Principles for Effective Online Engagement, how COVID-19 is impacting higher education, and strategies for creating a solid work-from-home setup. .GUEST INFORMATION: .Leighton WilksLinkedIn: https://ca.linkedin.com/in/leighton-wilks-40672615UCalgary Profile: http://haskayne.ucalgary.ca/haskayne_info/profiles/leighton-wilksHaskayne School of Business website: https://haskayne.ucalgary.ca/.CONTACT: Website: edtechexamined.comEmail: hey@edtechexamined...2020-07-2838 min
Examining3: Ergonomic Command CentreIn this episode, Kris and Erik discuss tips for creating an ergonomic work from home setup (i.e. "command centre") and using Pocket and Pinboard for saving and organizing articles from the web..#EdTechOfficeHours.Creating an ergonomic work from home setup.Have a monitor that's at eye level.Ergonomics CCOHS: https://www.ccohs.ca/oshanswers/ergonomics/office/monitor_positioning.html.Evoluent vertical mouse: https://evoluent.com/.Logitech MX Vertical mouse: https://www.logitech.com/en-ca/product/mx-vertical-ergonomic-mouse.Logitech ERGO K860: https...2020-07-2124 min
Examining2: Learning with DiscordIn this episode, Kris and Erik will be discussing an academic misconduct case where students used Discord to share information, how and why to create a course trailer and the benefits of using password managers and two-factor authentication to stay secure online..NEWS:. Calgary Herald: "Honest mistake"https://calgaryherald.com/news/local-news/honest-mistake-u-of-c-student-denies-cheating-as-14-accused-of-sharing-answers-online.CBC: "14 University of Calgary students accused of academic misconduct"https://www.cbc.ca/news/canada/calgary/university-calgary-student-misconduct-open-book-exam-course-calgary-1.5619737.#EdTechOfficeHours.Creating a course trailer.University of Calgary: http://connections.ucalgaryblogs.ca/2016/12/22/creating-a-course-trailer/2020-07-1425 min
Examining1: Synchronous vs AsynchronousIn this episode, Kris and Erik will be discussing how to improve audio recording quality, the pros and cons of synchronous and asynchronous teaching online, privacy concerns over online proctoring services and tips for signing PDFs digitally..LINKS & SHOW NOTES: .ARTICLES: .The Verge: Exam anxiety: how remote test-proctoring is creeping students outhttps://www.theverge.com/2020/4/29/21232777/examity-remote-test-proctoring-online-class-education .NY Times: What We’re Learning About Online Learninghttps://www.nytimes.com/2020/06/13/health/school-learning-online-education.html .Medium: Need to sign a PDF? Have a Mac? It takes secondshttps://medi...2020-07-071h 06ExaminingTrailer: Introducing EdTech ExaminedInterested in education technology? Teaching during COVID-19 on your mind? Kris Hans and Erik Christiansen are excited to launch their new podcast titled “EdTech Examined.” They'll be talking about all things education technology. In this monthly podcast, Kris and Erik will be providing practical tech tips for college and university educators, discussing relevant tech news, and answering your tech questions. Our first episode will launch July 7th, 2020..We’re interested in hearing from you! Reach out to us at hey@edtechexamined.com or on Twitter @EdTechExamined..For more information visit edtechexamined.com.HOST INFORM...2020-06-2901 min
Barbur Room - Podcast ShowBRM PREMIERE: David Museen & Erik Christiansen - Make My Body (Original Mix) [My Vision Records]BRM presents this PREMIERE: David Museen & Erik Christiansen - Make My Body (Original Mix) on My Vision Records
Artists: @davidmuseen | @erik-christiansen
Label: @myvision-records
My Vision Records is very pleased to bring you a release product of the collaboration of David Museen & Erik Christiansen with their Make My Body EP !
After a time spent in the studio, they now offer us two superb tracks ready to shake up dancefloors.
1. David Museen & Erik Christiansen - Jikk (Original Mix)
2. David Museen & Erik Christiansen - Make My Body (Original Mix)
Beatport : May 22th
FOLLOW US
www.barburroom.eu2020-05-2208 min
The Commerce LabIncreasing Average Order Value Using Data-Driven Upselling and Cross-Selling Offers with Erik Christiansen of JustunoErik Christiansen is the CEO and co-founder of Justuno, a conversion optimization platform. Erik’s marketing journey began in the online retail space. In 2010, he and co-founder Travis Logan launched Justuno, and they’ve been helping today’s digital marketers and ecommerce businesses convert more visitors ever since. Business owners now exist in a world where customer acquisition costs are skyrocketing and brands are having to get creative around driving more value from their customers. In the past, pop-ups and other conversion strategies were basic and intrusive. Fast forward to today’s pop-ups, which are smarter and give you...2020-01-0100 min
Barbur Room - Podcast ShowBRM PREMIERE: Erik Christiansen & Jovan Vucetic - Automatic (Original Mix) [My Vision Records]BRM presents this PREMIERE: Erik Christiansen & Jovan Vucetic - Automatic (Original Mix) on My Vision Records
Artists: @erik-christiansen | @vucetic_jovan
Label: @myvision-records
The next My Vision Records release comes from the combination of two talents, Erik Christiansen (owner of Nastyfunk Records) & Jovan Vucetic. After massive support from guy’s like: Jamie Jones, Marco Carola, Steve Lawler or Hector Couto, they offer us here a powerful weapon called "Automatic" totally groovy, very well produced and ready to dominate the dancefloor.
Also included, a remix from GruuvElement's guys finally back on the label with a pure piece of tech house always defined by...2019-09-1407 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship162: Growing a SaaS Startup to 7-Figures with Zero Marketing Money - with Erik ChristiansenErik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment. The company was founded in 2010, has been self-funded since launch and is profitable. Justuno is based in San Francisco and Austin, Texas. Prior to launching Justuno, Erik worked at SierraSnowboard.com where he managed the growth of sales from $0 at launch to $24 million. In 2010, Erik and his co-founder Travis built a widget to make it easier for ecommerce businesses to use coupons on...2018-02-1350 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship162: Growing A SaaS Startup To 7-Figures With Zero Marketing Money - With Erik ChristiansenErik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment.The Show Notes
Justuno
RetailMeNot
Shutterfly
BigCommerce
Shopify
Hubspot
Semester at Sea
Active Campaign
Lighter Capital
SBA - Small Business Administration
Grant Thomas on Twitter
Travis Logan on LinkedIn
Erik on Twitter
Omer on Twitter
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Need help with...2018-02-1352 min
The Ecommerce Influence Podcast113: How to Maximize Your Conversions for the Holidays with Erik ChristiansenThe holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year. In this episode Erik Christiansen, CEO of Just Uno shares critical strategies on how to maximize your sales and prepare you for the holidays. He walks us through why it is important to focus on the concepts you have in place and not stop with one email but walking each customer through your entire sales funnel. It’s important (especially in th...2016-10-2734 min
On the EnvironmentBottom-up Energy Production and Supply: a Conversation with Erik ChristiansenIn 2013, Denmark produced more than 40 percent of its electricity from renewable energy -- with more than 85 percent of this renewable energy produced by co-operatives owned and managed by ordinary citizens. In this podcast, Erik Christiansen, of Copenhagen Business School and the Middelgrunen Wind Co-op, outlines how Denmark has approached its renewable energy transition, and why the country is still on track to meet its targets: 50 percent from wind by 2020, 100 percent renewable electricity by 2030, and 100 percent renewable transportation by 2050.2014-10-2735 min