Shows
Erik M Pelton & Associates, PLLCThe Role of Trademarks in Erik’s Favorite Legal MovieErik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode.
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2024-08-2103 minErik M Pelton & Associates, PLLCThe Role of Trademarks in Erik’s Favorite Legal MovieErik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode.
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2024-08-2103 minErik M Pelton & Associates, PLLC25 Great USPTO ResourcesThe USPTO has a wealth of great resources for the general public, and Erik recommends 25 of his favorites in this episode.
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2024-07-1707 minErik M Pelton & Associates, PLLCWhat is the Supplemental Register of Trademarks?In this episode, Erik breaks down the key differences between the supplemental and principal registers and what types of trademarks reside in each.
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2024-07-1003 minErik M Pelton & Associates, PLLCLiquid Death: Bold Branding ExampleFrom their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in this episode.
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2024-06-2602 minErik M Pelton & Associates, PLLC25 Trademark Rarities You Ought to Know AboutThe world of trademarks is vast, and contains many rare elements. Erik shares 25 examples in this episode
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2024-06-1905 minErik M Pelton & Associates, PLLCPunctuation TrademarksIn this episode, Erik shares insights and examples of how punctuation can be used in a trademark.
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2024-06-1203 minErik M Pelton & Associates, PLLC25 TTAB TipsErik shares 25 key terms to know if you are involved in a Trademark Trial and Appeal Board matter in this episode.
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2024-06-0506 minErik M Pelton & Associates, PLLCHow Long Does a Trademark Last?Did you know that a trademark registration can potentially last forever? Erik explains how and provides examples of some registered trademarks from the 19th century in this episode.
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2024-05-2903 minErik M Pelton & Associates, PLLC25 Key Trademark TermsThere are countless key trademark terms, and Erik shares 25 of the most important ones to know in this episode. Learn more at erikpelton.com/resources/
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2024-05-2204 minErik M Pelton & Associates, PLLCUSPTO Proposal to Change and Increase Trademark Filing FeesErik shares important information on the USPTO’s plan to change and increase fees and his concerns for small businesses in this episode. To be part of the process and make your voice heard, visit https://www.federalregister.gov/documents/2024/03/26/2024-06186/setting-and-adjusting-trademark-fees-during-fiscal-year-2025, and stay tuned as we … Continue reading →
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2024-05-1503 minErik M Pelton & Associates, PLLC25 Names You Won’t Believe Are Registered Trademarks and Not GenericErik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you!
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2024-05-0803 minErik M Pelton & Associates, PLLCPlan AheadInspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand.
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2024-05-0102 minErik M Pelton & Associates, PLLC25 Tips When Brainstorming a New NameErik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series.
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2024-04-2405 minErik M Pelton & Associates, PLLCTrademark Tips for JournalistsErik shares important tips for journalists to help them accurately report on trademark matters in this episode.
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2024-04-1705 minErik M Pelton & Associates, PLLC25 Ways to Use Your TrademarkErik shares 25+ ways to use your trademark in this episode as we celebrate our 25th year with the 25 series.
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2024-04-1006 minErik M Pelton & Associates, PLLCTop 5 Reasons to Register a TrademarkThere are many benefits to registering your trademark, and Erik shares his top 5 in this episode.
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2024-04-0303 minErik M Pelton & Associates, PLLC25 Examples of Non Traditional TrademarksCelebrating our 25th year with the 25 series. Erik shares 25 examples of non traditional trademarks in this episode.
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2024-03-2712 minErik M Pelton & Associates, PLLC10 Reasons Why Lawyers Should Create ContentErik shares insights on how lawyers can benefit from content creation in this episode.
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2024-03-2007 minErik M Pelton & Associates, PLLC25 Great SlogansCelebrating our 25th year with the 25 series. Erik discusses the power of slogans and reviews 25 iconic examples in this podcast.
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2024-03-1307 minErik M Pelton & Associates, PLLCWhat is a TTAB Discovery Conference?Erik explains how a TTAB discovery conference works inside the process of a trademark opposition or cancellation proceeding.
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2024-03-0604 minErik M Pelton & Associates, PLLCUpdate on USPTO Trademark DelaysErik provides updates on one of our most frequently asked questions about the trademark process in this video.
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2024-02-2103 minErik M Pelton & Associates, PLLCTrademark Telephone ScamsErik shares red flags to watch for and tips to protect yourself from trademark scammers in this podcast.
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2024-02-0702 minErik M Pelton & Associates, PLLC25 Branding TipsCelebrating our 25th year with the “25” Series. Erik shares 25 Branding Tips in this video.
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2024-01-3105 minErik M Pelton & Associates, PLLCTrademark Stories to Watch in 2024What does 2024 have in store for the world of trademarks? Erik discusses several topics he will be following in this podcast.
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2024-01-2404 minErik M Pelton & Associates, PLLC25 Benefits of Trademark RegistrationErik reviews the many perks of having a registered trademark in this podcast.
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2024-01-1707 minErik M Pelton & Associates, PLLCProper Evidence of Use for Clothing TrademarksProper evidence of use is important for every trademark application, and for clothing it can be particularly tricky. Erik shares tips in this video.
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2024-01-1002 minErik M Pelton & Associates, PLLCTrademark Lawyers Have Trademarks TooBrand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast.
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2024-01-0302 minErik M Pelton & Associates, PLLCEMP&A Wrapped 2023Erik wraps up a great 2023 at EMP&A in this special year-end episode.
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2023-12-2703 minErik M Pelton & Associates, PLLCTop Trademark Trends of 2023Erik shares his annual roundup of this year’s top trademark trends in this podcast.
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2023-12-2007 minErik M Pelton & Associates, PLLCAll About the New USPTO Trademark Search SystemErik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast.
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2023-12-1304 minErik M Pelton & Associates, PLLC2023 Word of the Year: AuthenticMerriam Webster’s 2023 Word of the Year rings true for the world of trademarks, as Erik explains in this video.
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2023-12-0603 minErik M Pelton & Associates, PLLCTrademark Lessons from Taylor Swift The Eras TourErik reflects on similarities between The Eras Tour and the trademark application process in this podcast.
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2023-11-2205 minErik M Pelton & Associates, PLLCTop Tips for Avoiding Trademark ScamsErik shares 3 quick tips for recognizing and avoiding trademark scammers.
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2023-11-1502 minErik M Pelton & Associates, PLLCMeasuring the CompetitionErik shares some key questions to ask yourself when choosing a trademark attorney.
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2023-11-0805 minErik M Pelton & Associates, PLLCTrademark Application ChecklistThe Trademark Manual of Examining Procedure (TMEP) for new trademark applications contains a useful checklist which seems simple, but contains many layers and nuances, as Erik shares in this video.
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2023-11-0603 minErik M Pelton & Associates, PLLCHalloween Candy TrademarksErik shares fun trademark facts about some of your favorite
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2023-10-2502 minErik M Pelton & Associates, PLLC5 Trademark Lessons from Ted LassoWhat can Ted Lasso teach us about trademarks? Erik explains in this podcast.
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2023-10-1805 minErik M Pelton & Associates, PLLCCelebrating 500 Videos at erikpelton.tvErik shares a new milestone for erikpelton.tv along with information on what you can find at our channel. Let us know what topics you would like to see more of in the comments!
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2023-10-1102 minErik M Pelton & Associates, PLLCTrademark lessons from The BearWhat can the stories of Carmy and the crew in the hit television show THE BEAR teach us about trademarks? More than you think, as Erik explains in this video.
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2023-10-0405 minErik M Pelton & Associates, PLLCKey Trademark TerminologyErik shares trademark industry-specific terminology in this video, and discusses the advantages to working with an experienced attorney who understands the nuances of the trademark language.
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2023-09-2004 minErik M Pelton & Associates, PLLCAnnouncing Building a Bold Brand on AudibleBuilding a Bold Brand is now available on the Audible app! Erik shares details and a sneak peek in this video.
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2023-09-1304 minErik M Pelton & Associates, PLLCGreat Brand Names and slogans Are Everywhere – You Just Need to LookErik shares some creative, bold brands he has recently come across on his travels and in his neighborhood in this video
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2023-09-0604 minErik M Pelton & Associates, PLLC4 Tips for a TTAB HearingErik shares key tips based on frequently asked questions our firm has received regarding TTAB hearings in this podcast.
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2023-08-3004 minErik M Pelton & Associates, PLLCAugust 2023 TPAC Meeting SummaryErik shares key takeaways from the recent Trademark Public Advisory Committee (TPAC) meeting in this podcast.
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2023-08-2304 minErik M Pelton & Associates, PLLCBold Branding: The Little Touches Make a Big DifferenceErik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand.
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2023-08-1603 minErik M Pelton & Associates, PLLCHow to Sign a Trademark Filing at the USPTOElectronic signatures are a standard procedure for online documents, including trademark documents. Erik discusses the unique method for signing a document at the USPTO in this video.
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2023-08-0903 minErik M Pelton & Associates, PLLC5 Things I’ve Learned About Trademarks So Far in 2023The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023.
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2023-08-0206 minErik M Pelton & Associates, PLLCTaylor Swift’s Trademark ReputationIn the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift’s prolific portfolio of registered trademarks and savvy branding in this video.
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2023-07-2604 minErik M Pelton & Associates, PLLCUpdate on the USPTO Trademark DelaysErik is back with an update on the USPTO log jam, how it affects every step of the application process – but there seems to be a light at the end of the tunnel, as explained in this podcast.
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2023-07-1903 minErik M Pelton & Associates, PLLCWhat is Trade Secret Protection?When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides … Continue reading →
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2023-07-1204 minErik M Pelton & Associates, PLLCWhat Is the TTAB?The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions in this podcast.
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2023-07-0404 minErik M Pelton & Associates, PLLCTrademark Ins and OutsWhat’s hot and what’s not in the world of trademark protection? Erik shares his list in this video.
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2023-06-2803 minErik M Pelton & Associates, PLLCWhen Two Identical Brand Names CoexistYes, identical brand names can coexist. But there are criteria that need to be met, such as existing in different industries and offering different goods and services. Erik explains more and provides examples in this video.
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2023-06-2103 minErik M Pelton & Associates, PLLCTrademark Fee Increases Proposed By the USPTOErik discusses the USPTO’s recent proposal to increase trademark filing fees – which will impact applications, renewals, and everything in between.
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2023-06-0703 minErik M Pelton & Associates, PLLCCalculating Trademark Registration Renewal DatesErik revisits an important topic in today’s episode: trademark renewal deadlines, how to minimize risk and maximize peace of mind for your registered trademark.
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2023-05-3104 minErik M Pelton & Associates, PLLCIntroducing Our New Home PageErik walks you through our new and improved homepage in this video.
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2023-05-2403 minErik M Pelton & Associates, PLLCThe Trademark Search Result Risk-O-MeterErik discusses how risk analysis works when it comes to a trademark clearance search in this episode.
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2023-05-1703 minErik M Pelton & Associates, PLLCThe Bright Side of a Trademark RegistrationInspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism.
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2023-05-1002 minErik M Pelton & Associates, PLLC5 Takeaways From the Chipotle / Sweetgreen DisputeErik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and Sweetgreen in this video.
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2023-05-0303 minErik M Pelton & Associates, PLLCFiling Your Trademark Application Early: A Cautionary TaleErik shares a true story about the importance of early trademark protection, using a local business as an example in this video.
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2023-04-2604 minErik M Pelton & Associates, PLLC5 Free Ways to Strengthen Your BrandWhether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik.
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2023-04-1904 minErik M Pelton & Associates, PLLCWhat Are the DuPont Factors in a trademark confusion analysis?A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes.
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2023-04-1205 minErik M Pelton & Associates, PLLCHow Do You Pronounce a Trademark?While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make when developing a brand. Erik explains more in this podcast.
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2023-03-2904 minErik M Pelton & Associates, PLLC3 Things to Do When RebrandingWhether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik Shares those tips—and why they are important—in this podcast.
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2023-03-2203 minErik M Pelton & Associates, PLLCWhy Some Trademarks Receive More Protections Than OthersA trademark can be anything that indicates the source of a business’ products or services. However, not all trademarks are created equal – which is where creativity and context come into play. Erik shares more details in this podcast.
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2023-03-0807 minErik M Pelton & Associates, PLLCSuper Bowl LVII Trademark PreviewThe big game this Sunday features many trademark stories, from the quarterbacks to the Kelce Brothers, and much more. Listen as Erik breaks down the two teams, the players, and their trademarks, with apologies to inadvertently missed Rihanna, the halftime … Continue reading →
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2023-02-0807 minErik M Pelton & Associates, PLLCBehind the Scenes of Our Trademark Videos and PodcastsTake a tour to find out how our trademark videos and podcasts are made! Erik shares the video and podcast recording studio details and specifics regarding the camera, microphone, computer, lighting, and other equipment use to make a high-quality podcast … Continue reading →
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2023-01-2505 minErik M Pelton & Associates, PLLCWill AI change trademarks?Artificial Intelligence (AI) and ChatGPT has been the new a lot lately. How might it impact the world of trademarks and trademark attorneys? Listen for Erik’s comments.
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2023-01-1104 minErik M Pelton & Associates, PLLCWhat is an Assignment of Ownership?Ownership changes and transfers for trademark applications and records can be quite complex. In this episode, Erik shares some of the key terms and principles about trademark assignment documents.
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2022-12-2803 minErik M Pelton & Associates, PLLCWorld Cup 2022 Trademark StoriesThe FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares some insights about FIFA trademarks, along with the stars on the pitch – many of who have … Continue reading →
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2022-12-0704 minErik M Pelton & Associates, PLLCThink Like a USPTO Trademark Examiner DoesWhat does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register a trademark? Learn more in this episode from former USPTO examiner Erik Pelton.
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2022-11-2304 minErik M Pelton & Associates, PLLCProtecting a Law Firm BrandLaw firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration.
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2022-11-0903 minErik M Pelton & Associates, PLLC5 Things Yoga Taught Me About TrademarksWhat lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more about all aspects of trademark registration and protection, see https://www.erikpelton.com/trademarkive/.
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2022-11-0205 minErik M Pelton & Associates, PLLCCan an emoji also be a trademark?Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji – and applying to register it. Listen to learn more about emoji trademark issues.
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2022-10-2602 minErik M Pelton & Associates, PLLCWhat is a Presentation Copy of a Trademark Registration?What are the differences between a USPTO trademark registration certificate and a presentation copy? Erik explains the differences between electronic, presentation, and paper registration certificates.
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2022-09-2803 minErik M Pelton & Associates, PLLCWhat is the Trademark Public Advisory Committee (TPAC)?Many do not realize the importance of the Trademark Public Advisory Committee (TPAC) at the USPTO. This committee has a critical role and lens into the world of trademark. Watch this episode as Erik shares more about the committee and … Continue reading →
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2022-09-2104 minErik M Pelton & Associates, PLLCGreat Trademarks Are Everywhere, You Just Have to LookIt can seem challenging to create unique and bold brands, yet there are great examples all around us. In this episode, Erik shares some of recent examples he found of creative, bold brand names.
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2022-09-1404 minErik M Pelton & Associates, PLLCA Guide to Our Website at ErikPelton.comOur website is packed with information, resources, videos, and much more exploring the world of trademark protection and registration. In this episode, Erik guides us through some of the key features available at www.ErikPelton.com
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2022-08-2404 minErik M Pelton & Associates, PLLCExamples of Great BrandingWhat branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding.
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2022-08-1006 minErik M Pelton & Associates, PLLCTrademarks: Measure Twice Cut OnceBorrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark protection. Watch or listen to this episode to discover the meaning behind this metaphor.
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2022-08-0303 minErik M Pelton & Associates, PLLCWhat Are Common Law Trademark Rights?Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark rights are and how they work.
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2022-07-2703 minErik M Pelton & Associates, PLLCPrior Preparation Prevents Poor PerformanceIn this episode, Erik outlines 7 steps to consider prior to submitting a trademark application to the USPTO. Learn more about these steps and trademark registration at www.erikpelton.com
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2022-07-2004 minErik M Pelton & Associates, PLLC3 Things I Learned in Law School That I Apply to Trademarks EverydayIn this episode, Erik shares several critical lessons learned in law school that apply to work with trademarks. Find out more by exploring this episode.
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2022-07-1306 minErik M Pelton & Associates, PLLCHow to Protect a Book TitleBook titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors can possibly workaround this situation.
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2022-07-0604 minErik M Pelton & Associates, PLLCHow NOT to Protect Your Trademark?In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the play button and discover his insights and learn why Erik’s family thinks he is a sarcasm expert.
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2022-06-2903 minErik M Pelton & Associates, PLLCRecent Study Shows How Companies That File Trademarks are More ProfitableTrademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study showing how companies that invest in trademark protection are more likely to show … Continue reading →
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2022-06-2204 minErik M Pelton & Associates, PLLCWhy Restaurants Need Trademark ProtectionOf the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark … Continue reading →
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2022-06-1505 minErik M Pelton & Associates, PLLCBranding Lessons from Formula1Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.
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2022-06-0806 minErik M Pelton & Associates, PLLCThe Value of a Great LogoA great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs.
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2022-06-0104 minErik M Pelton & Associates, PLLCThe Value of a Great SloganA good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one.
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2022-05-2508 minErik M Pelton & Associates, PLLCUpdate on Trademark Backlog at the USPTOIncreased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications in this episode. For more on the long and winding road to trademark registration, see … Continue reading →
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2022-05-1805 minErik M Pelton & Associates, PLLCPreview of Building a Bold Brand on Audio and VideoDue to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format, which will also be enhanced with more graphics, photos, and images. Stay tuned … Continue reading →
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2022-05-1706 minErik M Pelton & Associates, PLLCWhat is the Trademark Modernization Act?There are many details and information involved with recent changes resulting from the Trademark Modernization Act (TMA). In this episode, Erik provides a brief tour of trademark expungement proceedings and other key details from the TMA.
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2022-04-2007 minErik M Pelton & Associates, PLLCThe Golden Ratio of Trademark ProtectionWhat does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and reveals its correlation to brand protection.
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2022-04-1304 minErik M Pelton & Associates, PLLCTrademark Protection for Bands and MusiciansAs the music world just celebrated the annual Grammy awards, Erik reflects on the fact that many bands, artists, and musicians fail to realize the importance and strength gained by registering and protecting their brands.
BONUS CONTENT: listen to Erik’s playlist of well-known songs featuring prominent brand references at: https://open.spotify.com/playlist/4Gy3dRFR8PCKdm4lvMKzTl?si=c86a824cd36f43bd.
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2022-04-0605 minErik M Pelton & Associates, PLLCState vs. Federal Trademark RegistrationWhen you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection may make sense. In this episode, Erik clarifies these instances.
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2022-03-3004 minErik M Pelton & Associates, PLLCTrademark Applications: What You See vs. What You Don’tThere is a lot of information available on the USPTO website when reviewing the records for a trademark application or registration. However, there is also a lot hidden that you can’t see. In this episode, Erik reveals what’s hidden behind … Continue reading →
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2022-03-2305 minErik M Pelton & Associates, PLLCBrand Protection Cheat SheetErik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For more, see https://www.erikpelton.com/resources/trademark-visuals/brand-protection-cheat-sheet/.
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2022-03-1605 minErik M Pelton & Associates, PLLC#1 Tip When Applying for Trademark RegistrationOver the years, Erik has shared dozens of trademark registration tips. In this episode, he reveals the most important one.
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2022-03-0903 min