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Erik Van Horn

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Franchise Secrets PodcastFranchise Secrets PodcastThis Franchise Insider Helps People Say No — Here’s Why That’s GeniusIn this episode of Franchise Secrets, Erik Van Horn sits down with Nic Leland from Front Street to pull back the curtain on what really happens behind closed doors in franchise development.   Nic doesn’t just help people say yes to franchises — he helps them say no when it’s not the right fit. His journey from a would-be doctor to a franchise advisor reveals the human side of franchising, identity, risk, and making the right call for your future.   Whether you're thinking of buying a franchise, already in the game, or part...2025-07-0853 minFranchise Secrets PodcastFranchise Secrets PodcastI Lost $100K Trying to Save a Failing FranchiseWhat happens when you ignore your gut and hold onto a struggling franchise too long? In this episode, Erik Van Horn shares the raw story of how one decision cost him over $100,000—and how it shaped the way he approaches franchise buying today. From distressed sellers and employee transitions to risky leases and LOI clauses, this episode is packed with real-world lessons for franchisees, franchisors, and investors alike.   🔑 What You’ll Learn:   -The $100K mistake that changed Erik's entire investment strategy -How to spot a distressed seller (and how to negoti...2025-06-2428 minFranchise Secrets PodcastFranchise Secrets PodcastTop Franchisee in a Tough Market vs. Weak Owner in a Goldmine: Who Wins?What happens when a rockstar franchisee enters a struggling market—and when a weak operator steps into a booming territory? In this episode, Erik Van Horn sits down with Kevin Sill, a second-generation franchisee who helped scale a family-owned Budget Blinds operation to 17 territories and over $20M in annual revenue. But that’s not all—Kevin also made the leap into owning a mom-and-pop flooring business, and he’s sharing the raw, unfiltered lessons from both worlds.   Whether you're a franchisee, an aspiring business owner, or curious about building generational wealth through franchising, this conversation is packed...2025-06-1744 minFranchise Secrets PodcastFranchise Secrets PodcastHow Donuts, Pop-Ups, and a $3 Lead Strategy Built a Pilates EmpireHow do you grow a multi-unit fitness franchise without a massive ad budget?   Ray Dunn did it—with free classes, donuts, grassroots events, and relationships. In this episode of Franchise Secrets, Erik Van Horn and Ray unpack a masterclass in guerrilla marketing, team management, lead generation, and semi-absentee ownership.   Whether you're launching a new location or scaling an established brand, this episode is packed with real, proven strategies to help you win locally.   Timestamps:   00:00 – Why Grassroots marketing still works 01:30 – Ray Dunn’s journey fr...2025-06-1059 minFranchise Secrets PodcastFranchise Secrets PodcastThe Exit Playbook: How Top Franchisees Are Cashing Out for MillionsWhat separates the average franchisee from the elite? In this solo episode, Erik Van Horn shares the exit playbook used by top-performing franchisees to scale, systemize, and cash out for millions. Discover how to go from franchise operator to investor, build a sellable franchise business, and protect your wealth with smart tax strategies and capital allocation.   Learn the secrets behind:   -Structuring a business for exit -Buying tired franchises and turning them around -Tax strategies every entrepreneur should know -Investor identity and risk mitigation -A...2025-06-0336 minFranchise Secrets PodcastFranchise Secrets Podcast5 Myths Multi-Unit Franchisees Believe (That Kill Growth and Profit) With Derek PipkornAre you ready to turn your passion into a thriving franchise? In this episode of Franchise Secrets, Erik Van Horn speaks with Derek Pipkorn, a multi-center owner of Mathnasium, a math-only learning center, about how to scale and manage a franchise successfully.  Derek shares insights into the challenges and rewards of growing multiple franchise locations and how he’s used his experiences to build a scalable business model. He discusses how franchisees can overcome common pitfalls that stifle growth. He also reveals the importance of delegation, brand consistency, and balancing passion with business strategy to create long-term val...2025-05-2049 minFranchise Secrets PodcastFranchise Secrets PodcastFranchising and Venture Capital: The Power Duo for Explosive Growth With Yoni RechtmanWhat’s the secret to scaling a franchise brand with venture capital? In today’s episode, Yoni Rechtman shares his insights into what makes franchising a powerful tool for growth and why it’s not just about finding the right product, but about creating systems that work. Yoni, a principal at Slow Ventures, joins Erik Van Horn to discuss the intersection of franchising and venture capital, explaining why the model is often misunderstood in the investment world. They dive into finding the right founder, the importance of scalable systems, and why franchisors must think beyond just opening more u...2025-05-1340 minFranchise Secrets PodcastFranchise Secrets PodcastWhy Radical Transparency is Key to Growing Your Franchise Brand With Brigham DallasBuilding a successful franchise isn’t just about growth—it’s about creating the right foundation for your franchisees to thrive. Discover the secrets behind scaling franchises from someone who’s been there and done that. In this episode, Brigham Dallas, a franchise industry expert and owner of Hello Sugar, returns to discuss what it truly takes to grow and sustain a franchise brand. Brigham and Erik discuss why early franchisee success is critical to your brand’s long-term success and how radical transparency can help avoid false expectations. They dive into the importance of hiring the right peop...2025-05-0635 minFranchise Secrets PodcastFranchise Secrets PodcastBuilt to Scale: How Great Franchisors Think Differently With Jeff HerrWhat makes a successful franchisor stand out from the rest? It's not just about expanding quickly—it’s about building a brand that can scale and stand the test of time.  In this episode, Jeff Herr of Front Street Equity Partners returns to exchange views with Erik Van Horn. They discuss what sets great franchisors apart from the average ones, why strategic growth and brand consistency are crucial, how the most effective franchisors foster strong relationships with their franchisees, and the importance of establishing standards that can be consistently applied and scaled.  Whether you're a franch...2025-04-2947 minFranchise Secrets PodcastFranchise Secrets PodcastThe Truth About Passive Income: It’s Not What You’ve Been Told With Russ MorganIf you think passive income means sitting back and letting the money roll in, think again! In this episode, we uncover the truth behind passive income and why it’s not as simple as it seems. Join Erik Van Horn as he talks to financial expert Russ Morgan about the realities of passive income. They delve into why most people’s expectations about passive income are misguided and discuss strategies to create genuine wealth without relying solely on traditional investment methods. Russ explains how to use tools like the Augusta Rule and shares insights from his experience help...2025-04-2254 minFranchise Secrets PodcastFranchise Secrets PodcastWhat They Don’t Teach You at Wharton About Building Franchises With Adam RossWhat they don’t teach you at Wharton could be the key to building the next big beauty brand. In today’s episode, Erik Van Horn welcomes Adam Ross, former CEO of Heyday and current partner at Front Street Equity Partners.  Adam shares invaluable insights from his journey, transitioning from banking to entrepreneurship, leveraging his MBA from Wharton, and scaling Heyday into a beauty powerhouse. He dives into why beauty is still one of the biggest white spaces in the US and why brands like goGLOW might be the next success story. Adam discusses building brand leaders, trust...2025-04-1547 minFranchise Secrets PodcastFranchise Secrets PodcastFranchising Is Broken Without Recurring Revenue (And Most Brands Overlook It) With Stu McLarenWhat if your franchise could generate predictable profits every month without the constant hustle? In this episode, Stu McLaren, an expert on memberships and recurring revenue, reveals the missing link that most franchises overlook. Stu and Erik dive deep into the world of memberships and how they can transform any franchise system. Whether you're a franchisor or a franchisee, understanding the importance of predictable profits and creating a community can unlock massive growth potential.  Stu shares key insights on building effective membership models that generate consistent income and discusses the critical mindset shift needed for b...2025-04-0845 minFranchise Secrets PodcastFranchise Secrets PodcastBuy a Business, Not a Job – The Franchisee Wake-Up CallAre you buying a franchise to own a business, or are you just getting another job?  In this episode, Erik Van Horn and Jeff Herr challenge potential franchisees to think beyond just becoming employees in their own business. He explores the key difference between buying a business and merely buying a job and why it’s crucial to understand this distinction. Erik shares practical advice for future franchise owners, emphasizing the importance of building effective systems, understanding territory management, and having the right leadership in place. If you’re planning to buy a franchise, you must...2025-04-0146 minFranchise Secrets PodcastFranchise Secrets PodcastWhy Buying Resale & Semi-Absentee Ownership Works For Some—But Not AllCan franchise ownership really offer freedom, flexibility, and wealth, or is that just a myth? In this solo episode, Erik Van Horn answers the questions franchisees are asking most, including how and when to incentivize managers, what semi-absentee ownership really looks like, and how to structure profit-sharing or equity without costly mistakes.  He discusses the pros and pitfalls of buying resale franchises and offers candid advice for franchisees and emerging franchisors on building leadership, managing expectations, and scaling smartly. Whether you're launching your first location or acquiring your tenth, Erik’s insights will hel...2025-03-2530 minFranchise Secrets PodcastFranchise Secrets PodcastBuilding a Recession-Proof Air Quality Franchise: The Modern PURAIR Story With Lane MartinCan you build a business that thrives in any economy? Lane Martin, co-founder of Modern PURAIR®, reveals the secrets behind creating Canada’s fastest-growing air quality franchise. From navigating challenges to empowering franchisees, this episode is your guide to recession-proof success. Today, Erik Van Horn sits down with Lane Martin, the driving force behind Modern PURAIR, to explore how this air quality franchise is setting the standard for success even in challenging economic times. Lane shares insights into what makes Modern PURAIR a standout brand, offering franchisees multiple revenue streams, innovative technology, and a proven playbook for gro...2025-03-1851 minFranchise Secrets PodcastFranchise Secrets PodcastScaling with Strategy: The Smart Growth Playbook Behind goGLOW’s SuccessGrowing a franchise isn’t just about selling locations–it’s about smart, sustainable scaling. Learn how goGLOW is doing it right! Today, Erik Van Horn welcomes back goGLOW founder Melanie Richards to discuss what smart franchise growth really looks like. Melanie shares how she scaled goGLOW from a single location to a rapidly growing franchise by strategically selecting franchise partners, securing the right vendor relationships, and staying financially disciplined. She also reveals why growing too fast can kill a franchise and how founders can avoid common scaling mistakes. goGLOW’s rapid yet strategic expansion proves t...2025-03-1144 minFranchise Secrets PodcastFranchise Secrets PodcastMom-and-Pop to Millions: How This Guy Scaled a Janitorial Business & Jersey Mike’s FranchiseWould you quit a stable six-figure job to clean toilets? Today's guest did! And he now runs multiple businesses, including a booming Jersey Mike’s franchise! In this episode, Erik Van Horn sits down with Evgeni Kopelevich, a former finance professional who transitioned into small business ownership, franchising, and passive investments. He shares his journey from corporate burnout to multi-unit business success, discussing the challenges of buying mom-and-pop businesses, securing SBA loans, and scaling Jersey Mike’s in his local market. Evgeni breaks down how to evaluate and acquire a business for cash flow, the trut...2025-03-0442 minFranchise Secrets PodcastFranchise Secrets PodcastHow Franchise Owners Can Grow & Protect Wealth With Caleb GuilliamsWhat if you could grow, protect, and access your money—tax-free—while building long-term wealth? In this episode, financial expert Caleb Guilliams joins Erik Van Horn to discuss how franchise owners and entrepreneurs can use life insurance as a powerful tool to maximize cash flow, reduce taxes, and create financial freedom. Don’t miss these game-changing strategies! Caleb is a financial expert, author of The AND Asset, and founder of BetterWealth. Today, he shares how business owners can use life insurance as a financial tool to grow, protect, and access their wealth tax-efficiently.  From optimizing cash fl...2025-02-2541 minFranchise Secrets PodcastFranchise Secrets PodcastCan You Really Get Rich Owning a Franchise? Debunking MythsIs franchising really the secret to wealth, or is it just another risky business model?  In this episode, Erik Van Horn takes a deep dive into franchise profitability, investment strategies, and common myths surrounding wealth-building in franchising.  Erik shares real-life examples of franchisees who built multi-million dollar businesses and those who lost everything. He reveals why choosing the right brand, market timing, and strong operations are critical for success. Erik also explains why franchising isn’t a passive income stream unless structured correctly. Discover how franchisees actually build wealth (and what stops them), the biggest myth...2025-02-1833 minFranchise Secrets PodcastFranchise Secrets PodcastBuying a Franchise? Avoid These Costly Mistakes & Choose the Right OneAre you thinking about buying a franchise? Don't make costly mistakes that could drain your time, money, and energy! Learn how to research, validate, and choose the perfect franchise. In this episode, Erik Van Horn breaks down the step-by-step process of buying a franchise the right way. He shares how to properly evaluate a brand, avoid red flags in the Franchise Disclosure Document (FDD), and ask current franchisees the right validation questions. Erik also explains why brand recognition isn't everything, how to navigate franchise broker and consultant relationships, and what franchisors look for in potential owners. 2025-02-1125 minFranchise Secrets PodcastFranchise Secrets PodcastHow Aaron Stokes Overcame $5.5M Debt & Built a $65M BusinessWhat does it take to go from rock bottom to running a multimillion-dollar business? In this powerful episode, Erik Van Horn sits down with Aaron Stokes, an entrepreneur who transformed his early struggles into a thriving empire. From dropping out of school in eighth grade to building a multi-location auto repair business and a highly successful coaching company, Aaron’s journey is a masterclass in resilience, leadership, and business strategy. Aaron shares the hard lessons he learned in leadership, perseverance, and financial discipline. He opens up about how he overcame a staggering $5.5 million debt without resorting to ba...2025-02-041h 00Franchise Secrets PodcastFranchise Secrets PodcastThe Franchisee Exit Blueprint: Sell Smart, Maximize Profits, and Avoid Regrets With Daniel CastelliniAre you thinking about selling your franchise? Whether it’s next year or years down the line, the key to a successful exit is preparing now. In this episode, Erik Van Horn and multi-brand franchisee Daniel Castellini reveal the insider secrets to maximizing your franchise’s value and attracting the right buyer.  Erik and Dan dive into the challenges of preparing a franchise for sale, from cleaning up financials to building systems that ensure a smooth transition. Dan also shares insights from his experience as both a seller and a buyer, revealing what makes a business attractive to po...2025-01-2837 minFranchise Secrets PodcastFranchise Secrets PodcastWhat Broke When Restore Hyper Wellness Grew Too Fast—and How They’re Course Correcting With Steven WelchWhat breaks when a franchise scales too quickly, and how can it be fixed? In this eye-opening episode, Erik Van Horn talks with Steven (Steve) Welch, co-founder of Restore Hyper Wellness, about the hidden challenges of rapid franchise growth. Steve reveals the critical missteps as Restore expanded too fast, including leadership gaps, missing operational systems, and a lack of a clear sales process. He then shares how the company is actively course-correcting by rebuilding its infrastructure, strengthening its leadership team, and listening closely to franchisees through its Franchise Advisory Council (FAC). This episode is a...2025-01-2139 minFranchise Secrets PodcastFranchise Secrets PodcastIs Franchising Rigged? Uncovering the Industry’s Biggest ControversiesIs the franchise industry as fair as it seems? From predatory contracts to overblown earnings claims, Erik Van Horn exposes the hidden truths franchisors don’t want you to know. If you're thinking about franchising, you need to hear this first! In this episode, Erik explores the most controversial aspects of franchising, which many avoid discussing. From predatory franchise contracts to the power imbalance between franchisors and franchisees, he uncovers the industry's hidden challenges and questions the norms that often go unchallenged. Drawing on his extensive experience and leveraging cutting-edge tools like AI, Erik challenges outdated systems an...2025-01-1436 minFranchise Secrets PodcastFranchise Secrets PodcastIs Absentee Franchise Ownership a Myth? (The Brutal Truth Nobody Is Talking About)What does absentee ownership actually mean in franchising? Is it really possible, or is it just another myth in the industry? In this replay, Erik talks to his business partners, Luke Jacobson and Terry Rackley from StretchLab, who share their raw and honest journey from hopeful semi-absentee franchisees to successful business partners. After experiencing the reality of burning through 6 managers in 8 months and watching their "10-hour work week" transform into something completely different, they reveal what actually makes absentee ownership possible. Their partnership story shows how the right structure can change everything, leading to profitability...2025-01-0740 minFranchise Secrets PodcastFranchise Secrets PodcastThe ROI of Personal Branding for Franchisors and Franchisees With Entrepreneur Magazine's Jason FeiferWhat makes a strong personal brand, and how can it transform your business opportunities? In this episode, Erik Van Horn sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, to dive deep into personal branding.  From building a loyal LinkedIn following to crafting engaging newsletters, Jason shares actionable strategies to elevate your influence and open doors to incredible opportunities. They also explore the Entrepreneur Franchise 500 list and how it serves as a vital resource for franchisors and franchisees. To amplify your brand, tune in for insider tips on personal branding and franchising success! 2024-12-3148 minFranchise Secrets PodcastFranchise Secrets PodcastThis Top Franchisee Built K9 Resorts’ Fastest-Growing Location | With Larkin CombsHow does a former police officer and nurse become one of the top-performing franchisees in the luxury pet boarding industry? In this episode, Larkin, a franchise owner with K9 Resorts, shares his incredible journey from public service to running a thriving dog boarding and daycare business. Discover how his people skills, gained from years on the force, translated into exceptional customer service and operational excellence. Larkin owns K9 Resorts in Apex, NC and has another location in development in the state. After serving as a police officer for 25 years and working as a nurse, Larkin took his...2024-12-2440 minFranchise Secrets PodcastFranchise Secrets PodcastHow to Expand Your Franchise Portfolio Without Risking It All: Insights From Bobby BrennanAre you ready to expand your franchise portfolio? In this episode, Erik Van Horn and Bobby Brennan discuss the risks, challenges, and key considerations of diversifying into a second or third brand. With candid insights and actionable advice, they explore why self-awareness, due diligence, and understanding franchisor decision-making are crucial before taking the plunge. Discover the common pitfalls franchisees make when branching out, why culture and cooperation matter, and how to assess if a new brand aligns with your goals. Erik and Bobby also share personal stories of lessons learned, including the underestimated value of validation and...2024-12-1721 minFranchise Secrets PodcastFranchise Secrets PodcastFranchise Depth vs. Diversification: Should You Grow One Brand Or Own Multiple?What’s the right move: diving deeper into your existing franchise or expanding into a new brand? In this episode, Erik Van Horn and Bobby Brennan tackle one of the hottest topics in franchising—multi-brand ownership. Drawing on years of hands-on experience, Bobby breaks down the challenges and opportunities of managing multiple franchises, from understanding employee models to building scalable operations. You’ll learn how to evaluate whether to stick with what you know or diversify into new markets, how different business models affect management styles, and why self-awareness is the ultimate key to franchise success. With real-l...2024-12-1029 minFranchise Secrets PodcastFranchise Secrets PodcastHow goGLOW Built a Franchise Employees Love and Customers Trust With Tori JohnstonWhat does it take to scale an emerging franchise while maintaining exceptional customer and employee experiences? In this episode, Tori Johnston, Brand President of goGLOW, dives into her journey of transitioning from CMO to leading one of the most innovative sunless tanning franchises. She shares how goGLOW’s unique employee model, top-tier customer experience, and operational efficiency are setting the standard in the beauty franchise space. Listen in as Tori reveals how goGLOW is rewriting the playbook for franchise growth, empowering employees, and delivering unmatched service. Discover the secrets behind goGLOW’s high Net Promoter Score, its flex...2024-12-0324 minFranchise Secrets PodcastFranchise Secrets PodcastAttract Loyal Customers and Earn 5-Star Reviews With goGLOW’s Tori JohnstonWhat’s the secret to building a brand that customers and employees adore while capturing the attention of industry insiders? In this episode, Tori Johnston, Brand President of goGLOW, shares her insights on the fast-growing beauty and skincare franchise that’s “outsmarting the sun.” From defining unique value propositions to spotting industry trends, Tori reveals how goGLOW innovates with eco-friendly solutions and a holistic approach to skincare. You’ll also hear how goGLOW’s visionary founder, Melanie Richards, built a best-in-class customer experience by saying “no” to shortcuts and prioritizing quality at every turn. Whether you’re a franchisor, fran...2024-11-2620 minFranchise Secrets PodcastFranchise Secrets PodcastFrom Hiring to Leading: Build Your Dream Virtual Team with Kasim AslamHow do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent.   Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your business operations. From understanding the Pareto Principle to using job descriptions as a sales tool, Kasim reveals strategies to help business owners scale efficiently.   Ready to scale your team and boost productivity? Today's episode pr...2024-11-1943 minFranchise Secrets PodcastFranchise Secrets PodcastHow Responsible Franchising Drives Loyalty, Trust, and ProfitabilityWhat defines responsible franchising, and how can transparency strengthen franchise success? In this insightful episode, Erik Van Horn and guest Joe Mathews of Franchise Performance Group explore the critical dynamics between franchisors and franchisees, focusing on the value of ethical business practices and transparent operations.  Joe discusses the role of private equity in franchising, the importance of full disclosure in franchise fees, and how responsible franchising can drive brand loyalty and profitability. Tune in to learn about setting clear expectations, the “social contract” between franchisors and franchisees, and how transparency impacts long-term success. If you want more infor...2024-11-1254 minFranchise Secrets PodcastFranchise Secrets PodcastThe REAL Relationship Dynamics Between Franchisors and FranchiseesWhat defines a strong franchisor-franchisee relationship, and when is it time to exit? In this solo episode, Erik Van Horn unpacks the REAL dynamics between franchisors and franchisees, sharing his experiences across both sides of the table.  He reveals critical insights into identifying a supportive franchisor, managing strained relationships, and recognizing when it’s time to exit a distressed franchise. Through real-life stories, he uncovers the costly impact of missed warning signs and the importance of factoring in opportunity costs before making tough decisions. For expert tips on franchise dynamics and growth strategies, subscribe to Fra...2024-11-0527 minFranchise Secrets PodcastFranchise Secrets PodcastThe Key Hire That Helped This Franchise Owner Achieve Top StatusWhat if one hire could change the entire trajectory of your business? Discover how a single decision revolutionized this guy's franchise operations—and the unexpected strategies that followed. In this episode, Erik chats with Javier Santacruz, who shares his remarkable journey from attorney to multi-location franchise owner, revealing the pivotal moments that changed his business forever. Javier talks about how making one strategic hire transformed his operations, overcoming the challenges of managing franchises remotely and the unexpected lessons learned from systems automation. Whether you're in the franchise world or just starting out, Javier’s insights into...2024-10-2948 minFranchise Secrets PodcastFranchise Secrets PodcastHow John Glazier Runs 8 Franchise Locations in Just 5-10 Hours a WeekWhat does it take to scale a franchise while keeping operations lean and efficient? In this episode, Erik Van Horn sits down with John Glazier, Senior VP of Franchise Growth at Hello Sugar and a successful multi-location franchisee. John’s unique journey, from managing salon suites to expanding flagship stores, highlights his deep involvement in both day-to-day operations and high-level growth strategies. John shares his wealth of experience, offering valuable insights for aspiring franchisees and business owners. From onboarding new franchisees to optimizing operations, he reveals the secrets behind growing multiple locations with minimal overhead and maximum ef...2024-10-2250 minFranchise Secrets PodcastFranchise Secrets PodcastIs My Business Franchisable? Key Questions You Must Ask (Part 2)Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known brands like Chick-fil-A and Panera, they explore the critical considerations for building a successful franchise model.  Whether you're a current business owner wondering if franchising is the next step or an aspiring franchisee looking to assess opportunities, this episode provides actionable insights into franchising. Discover how to d...2024-10-151h 02Franchise Secrets PodcastFranchise Secrets PodcastIs My Business Franchisable? Key Questions You Must Ask (Part 1)Thinking about franchising your business? Before taking the leap, you must know if your business is ready. In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business. From evaluating what makes your concept different to determining if your brand is replicable...2024-10-0849 minFranchise Secrets PodcastFranchise Secrets PodcastExpert Strategies for a Winning Franchise Grand Opening With Brooke BudkeWhy does your brand’s grand opening matter? It’s more than just a celebration—it’s your chance to make a lasting impression that can define your franchise’s success.  In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands. With years of experience building brand momentum, Brooke emphasizes why a grand opening is not just a one-time event—it’s a critical opportunity to set the tone for long-term success. You’ll discover the grand opening for...2024-10-0157 minFranchise Secrets PodcastFranchise Secrets PodcastHow to Attract Franchisees and Scale Your Business Like Jorge Barragan and Austin Wood of The PICKLR, A Pickleball FranchiseWhat does it take to turn a passion for pickleball into a thriving franchise? In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport. You’ll learn the importance of finding the right partner, how to attract potential franchisees, and why hiring key personnel is es...2024-09-2448 minFranchise Secrets PodcastFranchise Secrets PodcastVisionary vs. Operator: Why Every Franchise Needs Both to Scale With Jhana LiAre you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer you’ve been looking for.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    In this episode, Erik Van Horn sits down with Jhana Li, an expert in operations management, to discuss the vital roles of visionaries and operators in scaling franchise businesses. Jhana has over four years of experience as a...2024-09-1748 minFranchise Secrets PodcastFranchise Secrets PodcastWhat KFC and Starbucks Taught George Tinsley Sr. About FranchisingHow do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    In this episode, Erik Van Horn welcomes George Tinsley Sr., whose journey from poverty in Louisville’s Smoketown to building a multimillion-dollar franchise empire is nothing short of remarkable. George shares his challenges, from his early struggles to overcoming the odds stacked against him. Today, Tinsley Family Concessions operates over 60 restaurant brand...2024-09-1051 minFranchise Secrets PodcastFranchise Secrets PodcastSocial Media Strategies for Franchisors and Franchisees: Insights From Brynn GibbsShould franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   In this episode, Erik Van Horn welcomes Brynn Gibbs, Founder and CEO of Consumer Fusion, to discuss the pros and cons of social media for franchisors and franchisees. Brynn, an expert in online reputation management, shares her insights on whether franchisees should run their social me...2024-09-0347 minFranchise Secrets PodcastFranchise Secrets PodcastWhy Every CEO Needs a Second-in-Command With Cameron HeroldWhat happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company’s future.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   In this powerful episode, Erik Van Horn sits down with Cameron Herold, the strategic mastermind who has fueled the growth of companies like 1-800-GOT-JUNK?, Sprint Telecom, and even the monarchy of Qatar. Cameron’s impressive track record speaks for itself: by age 21...2024-08-2751 minFranchise Secrets PodcastFranchise Secrets PodcastThe Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke BudkeAre you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   Why should you listen to Brooke? As one of the top eight female CMOs in franchising and a former brand president, she’s a true...2024-08-2037 minFranchise Secrets PodcastFranchise Secrets PodcastAre Rapidly Expanding Franchises Built to Last? With Edith Wiseman of FRANdataHow do you know if a franchise brand is as good as it claims to be? Dive into this episode to uncover the truth from an industry insider!   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   Join Erik Van Horn as he sits down with Edith Wiseman, President of FRANdata, to explore the latest trends in franchising. With over 30 years of experience, FRANdata is renowned for its comprehensive franchise market research and analysis. Edith shares valuable insights on two di...2024-08-1350 minFranchise Secrets PodcastFranchise Secrets PodcastMaximizing Profits, Minimizing Headaches: Hello Sugar's Franchise Model With Brigham DallasAre you dreaming of running a profitable franchise with fewer headaches? Tune in to this episode as Erik chats with Brigham Dallas, founder and CEO of Hello Sugar Waxing Salon. Brigham shares how Hello Sugar has redefined the retail landscape and positioned itself as a leader in the rapidly growing hair removal industry.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Hello Sugar stands out with its unique sugar waxing technique and unwavering commitment to exceptional customer service. With con...2024-08-0645 minFranchise Secrets PodcastFranchise Secrets PodcastFrom Operator to Investor: Franchise Expert Reveals His Path to Passive InvestingJoin Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Are you ready to unlock the secrets of a thriving franchising career? Join Erik Van Horn as he takes you on a captivating journey through his 20-year experience in the world of franchising.   In this solo episode, Erik shares his remarkable journey across four franchises, spanning various industries, regions, and career stages. He opens up about his path from an active operator to a passive investor, revealing the strategies he used to...2024-07-3023 minFranchise Secrets PodcastFranchise Secrets PodcastWhy Franchises Fail And Others FlourishEver wondered why some franchises skyrocket to success while others fade into oblivion? In this eye-opening solo episode, Erik Van Horn delves into his personal experiences with both winning and losing brands. He shares invaluable insights on what sets a flourishing franchise apart from one that struggles.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Erik’s journey reveals critical lessons for aspiring franchisees and seasoned entrepreneurs alike. What are the hidden pitfalls? What makes a brand resilient? Tune i...2024-07-2318 minFranchise Secrets PodcastFranchise Secrets PodcastFranchise Brokers: When and How to Work With Them With Jeff HerrWith an increasing number of franchises entering the market every year, it can take a lot of work to thoroughly evaluate and compare all the opportunities available. Because of this, many investors are turning to franchise brokers or consultants to help them narrow the field and help them make the right decision. But how do you get brokers to notice your brand and consider working with you?   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Join Erik Van Horn and...2024-07-1635 minKeuringsdienst van WaarheidKeuringsdienst van WaarheidSpecial #3 - De Apotheek van God (met Marlon Kratz)In deze 3e special van de Keuringsdienst van Waarheid komt Marlon Kratz opnieuw aan het woord. Marlon was te gast in aflevering 7 van 10 mei jl., waarin hij vertelde over de paardenbloem en brandnetels.Dit keer is Dr. Kratz afgereisd naar de DDR, waar hij met Izak en Erik 'de apotheek van God' in gaat. Oftewel, naar buiten!Voor iedere kwaal heeft de natuur een remedie, aldus Marlon. Wandelend door het bos en door de tuin van Erik, komen we allerlei 'medicijnen' tegen, waarover Marlon vertelt. ---Wanneer je je aanmeldt voor...2024-07-0958 minFranchise Secrets PodcastFranchise Secrets PodcastThe Blueprint for Growing and Building Wealth With The Lifestyle Investor Justin DonaldFor a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor: https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page   Do you want to be a billionaire? Most people would probably say yes without thinking twice. But today's guest gave a response that will surprise and inspire you, offering a fresh perspective on wealth and ambition.   Tune in to this riveting episode as host Erik Van Horn interviews Justin Donald, also known as The Lifestyle Investor. Dive de...2024-07-0939 minVerhalen uit de zorgVerhalen uit de zorgImpact van kanker op seksualiteit en intimiteit; Ivonne Oomen en Sandra Schakie in gesprek met Erik van RoonIn aflevering 23 gaan we het hebben over een onderwerp dat vaak onbesproken blijft, maar dat van groot belang is voor de levenskwaliteit van mensen die leven met en na kanker: seksualiteit en intimiteit.Kanker raakt ons op vele manieren, zowel fysiek als emotioneel. Het beïnvloedt onze relaties, ons zelfbeeld en ons vermogen om van intimiteit te genieten. Helaas blijft seksualiteit een onderwerp waar veel mensen, zelfs zorgverleners, niet gemakkelijk over praten. Dit taboe kan leiden tot gevoelens van isolatie, schaamte en onzekerheid voor degenen die al door een zware periode gaan.In deze aflevering g...2024-07-0845 minFranchise Secrets PodcastFranchise Secrets PodcastThe Winning Approach to Building a Successful Brand With Jim Bitticks of Dave's Hot ChickenIs the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    In this episode, Erik Van Horn and Jim Bitticks explore the dynamic world of franchising, shedding light on why franchisors and franchisees play pivotal roles in business growth. Jim, a seasoned COO and a Dave's Hot Chicken franchisee shares valuable ins...2024-07-0250 minFranchise Secrets PodcastFranchise Secrets PodcastWhat the Wealthiest Families Do With Their Money With Jim DewHave you ever wondered how the rich make more money? In this insightful episode, Erik Van Horn and Jim Dew discuss wealth creation and management. Whether you're a beginner investor or a seasoned pro, you'll find valuable strategies to elevate your financial game. Discover how Dew Wealth Management distinguishes itself from other financial firms, offering a unique approach to building and managing wealth.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Jim Dew is the CEO of Dew Wealth Mana...2024-06-2554 minFranchise Secrets PodcastFranchise Secrets PodcastHow an EBITDA-Focused Franchisee Scaled From 1 to 100+ Units With Raj PatelIs investing in the food industry a wise move? Does owning multiple locations guarantee profitability? In today's episode of Franchise Secrets, Erik and his guest, Raj Patel, tackle these crucial questions and more. They explore the intricacies of the food industry, highlighting the significance of unit economics and how franchisors can support their franchisees in achieving success.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Raj Patel, the President of The Hari Group, knew early on that the corporate des...2024-06-1836 minFranchise Secrets PodcastFranchise Secrets PodcastWhat is Franchise Discovery Day? With Jeff HerrDiscovery days, also referred to as “Meet The Team Day” or “Decision Day,” have been a marketing tool for franchisors for many years, and for some franchisors, they are the most crucial element in closing the sale.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    What exactly happens during this event? If you're a candidate, what can you expect? Who should join this event? When is the best time to hold a discovery day?   In this episode...2024-06-1142 minFranchise Secrets PodcastFranchise Secrets PodcastHow to Build Wealth: From $5.5M Debt to $65M Revenue With Aaron StokesEver wondered how a lesson in leadership and perseverance can transform a business? Join us as Aaron Stokes, a 25-year veteran of the automotive repair industry and founder of Shop Fix Academy, reveals his journey from a challenging upbringing to building a thriving business empire.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Aaron shares the pivotal moments that shaped his career, including overcoming theft, financial stress, and debt. He discusses how pain can be a powerful catalyst for gro...2024-06-041h 00Franchise Secrets PodcastFranchise Secrets PodcastThe goGLOW Mindset to Driving Franchise Revenue and Growth With Melanie RichardsAre you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship growth.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Mel highlights the indispensable role of a rockstar second in command and what it truly takes to support your franchisees beyo...2024-05-2835 minFranchise Secrets PodcastFranchise Secrets PodcastFranchise ROI Secrets: How to Balance Cash Flow and Equity With David SchuckReady to unlock the secrets to franchise domination? Buckle up as David Schuck, the visionary force behind Spartan Fitness Holdings, unveils the playbook for unparalleled success in franchising.   Join Erik and David for an exciting conversation that dives deep into the heart of franchising and business expansion.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr     In this power-packed episode, they peel back the layers of franchising intricacies, exploring the art of building relationships with...2024-05-1444 minVerhalen uit de zorgVerhalen uit de zorgJelle Reijngoudt en José van Dorst in gesprek met Erik van RoonIn aflevering 22 alweer gaat het over het verpleegkundig proces, op weg naar de best passende zorg.Jelle Reijngoudt is als docent-onderzoeker verbonden aan Fontys Mens en Gezondheid en is daarnaast verpleegkundige en verplegingswetenschapper in opleiding.José van Dorst is  wijkverpleegkundige, bestuurslid bij Scholing en bevordering wijkverpleegkundige  en promovenda aan Maastricht University, waar zij onderzoek doet naar praktijkvariatie rondom de indicatiestelling in de wijkverpleging. 2024-05-0830 minFranchise Secrets PodcastFranchise Secrets PodcastHow to Grow and Scale Your Franchise Business With Dan Rowe of FransmartEmerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful?   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Dan Rowe, the founder of Fransmart, shares his insights on franchising and growing emerging brands. He has solid experience taking early-stage, emerging brands to new heights of success using his proven framework.    In to...2024-04-0953 minKeuringsdienst van WaarheidKeuringsdienst van WaarheidS01E01: Verdwenen Vlinders, Rare Russen, Theatrale Timmerfrans, en het Kutje van KlaverPresentatie: Erik van der Horst & Izak van RijWebsite: https://keuringsdienstvanwaarheid.nlTelegram: https://t.me/keuringsdienstvanwaarheidNo Agenda Show met Adam Curry & John C. Dvorakhttps://www.noagendashow.net/Oliver Stone - The Untold History of the United Stateshttp://www.oliverstone.com/untoldhistory/https://www.bitchute.com/video/aNhyx9qZmGdr/Oliver Stone - Ukrain on Firehttps://www.bitchute.com/video/EgJKHEQPWw9F/De Keuringsdienst van Waarheid wordt mogelijk gemaakt door Goodbye BigTechhttps://goodbyebigtech.nl/ ---2024-03-291h 32