Shows
The Simple and Smart SEO ShowSEO SHORTS: ANGIE COLEE: BUSINESS MARKETING METHODSAngie chatted with us on this episode of The Simple & Smart SEO Show.It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO.But in this Shorts episode, she’s going to dive deep into her C3PO philosophy for business.What is represented for:PeopleProcessProfit Angie explains that if one of these P’s of business “goes wonky” it impacts the other areas of your business...2023-11-0311 min
The Simple and Smart SEO ShowSEO SHORTS: ERIKA MACAULEY: HOW TO HIRE A VIRTUAL ASSISTANTLet’s say you’d like to bring on help, buuut you also want to figure out WHO you need to bring on and WHAT you need them to do. Feels like a pretty daunting task, eh?Especially when you have to make sense of all these titles:Executive AssistantVirtual AssistantOnline Business ManagerOur recent guest and friend, Erika Macauley, is here and sharing a very special somethin’ somethin’ with us. Grab her Hiring Task & Responsibility Worksheet. (And yes, you know we’ve both already dow...2023-09-2907 min
The Simple and Smart SEO ShowSEO Mistakes When Hiring On Social Media w/ Erika MacauleyErika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.Get in touch with Erika:InstagramWebsiteHiring Cheat SheetsSee open rolesErika's tips: Before hiring team members, identify what tasks can be outsourced and provide clear instructions (i.e. a "definition of done").1. Research what words people are typing into Google when they are looking for a particular service or product.Look at what competitors are using. Use those as an in...2023-04-1955 min
The Art of Online BusinessKPIs for Your Support Team: Measuring the "Unmeasurable" | w/ Erika MacauleyOne of the biggest shifts I made in my business as a leader and CEO is when I went from being a task assigner to assigning ownership of results. This was a huge “a-ha” moment for me. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You can’t grow your business if all you’re doing is assigning tasks. You have to be able to assign ownership to specific people on your team. With that, you’re goin...2022-12-1456 min
Turn the Page!S4, E4: Guess Who? | A Pine Reads Game ShowAdrianna and Sadie are joined by two Pine Reads interns, Erika and Sophie, for a game of Guess Who: YA Book Character edition! Tensions rise and the players get competitive as they battle to see who has the most knowledge of famous YA book characters. Listen and play along, and be sure to let us know how many you guessed right!
Characters mentioned in this episode:
Percy Jackson, Lara Jean Covey, Tessa Johnson, Hazel Grace Lancaster, Katniss Everdeen, Tris Prior, Kiva Meridan, Lenore Bennett, Bronwyn Rojas, Bree Matthews, Madeline Moore, Nate Macauley, Kaz Brekker, Inej G...2022-03-1229 min
Captivate + Convert with Christy CegelskiWhat An OBM Does + If/When You Should Hire One With Erika Macauley“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.”— Erika MacauleyIf you’ve ever wondered whether an online business manager is a good fit for your business, then you’ll definitely want to tune into this episode!You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer. OBMs and VAs have become extremely popular in the online busines...2022-01-2447 min
The Launch PlaybookHow An OBM Can Transform Your Next LaunchIf you’ve ever wanted to hire support for your launch (and beyond) but didn’t actually know what kind of help you needed or ever got lost in all the steps of a launch, then tune in. Erika Macauley, an Online Business Manager, is sharing how to best use an OBM to transform the systems and tools that boost your launch's success and support your team.2022-01-2055 min
Authenticity is AddictiveErika Macauley: How to Deliver a Premium Client Experience - An Expert OBM Shares Her Secrets“A huge part of designing a customer experience journey is the values that you want to lead with.” - Erika Macauley Authenticity is Addictive 011: How to Deliver a Premium Client Experience - An Expert OBM Shares Her Secrets What’s the difference between a lackluster service and a premium experience that creates loyal customers and superfans? It’s simple - understand what your customers need to feel valued and create systems in your business that lead to their delight. And the best way to ensure that your entire team is executing your customer experience strategy is to hi...2021-10-2651 min
Not So Wimpy Entrepreneur PodcastWealth, Webinars and When to Hire: Memorable Moments from the Spring Mastermind RetreatAre you ready to have your mind blown with entrepreneurial knowledge? Back in March, I hosted a two-day retreat for my teacher-entrepreneur mastermind. We call ourselves the Not So Wimpy CEOs! I am bringing you a compilation of some of the best tips and ideas that were covered by a portion of our guests in this episode! You will get to hear from Emily Sandberg, Bookkeeper and Certified Life Coach; Rick Mulready, Online Business Coach and Podcast Host; Tasha Cochran, Wealth Coach; Beth Hoff, Integrator; and Erika Macauley, OBM and Integrator. Fr...2021-05-261h 05
The Artist Inclusive Podcast(S1: RITUAL) On Creativity, Ethics & Lunar Planning“I think we’re gaslit as we’re being trained as marketers and copywriters, because who doesn’t want to make money when you have your own business?”— Michelle Crowder-SoellnerWhen people are asked about the most trusted professions, salespeople and marketers tend to show up pretty low on the list.We all want to make money. But when you throw marketing and sales into the mix, the lines between ethical and unethical behavior... can be a little complicated.Michelle Crowder-Soellner is a successful copywriter — and as a former social work professor, she’...2021-05-2428 minThe Artist Inclusive Podcast(S1: RITUAL) On Creative Entrepreneurship & Making“I always try to integrate and keep the integrity of the raw clay. Even when applying glazes and colors to it, I’ll always want that to show through… I want that little piece to always be in there, that texture, that feel, that grittiness, that earthiness.”— Audrey StampsIf you’ve ever worked in corporate (or work in corporate currently), then you likely understand what it’s like to dream about leaving for a more creative and fulfilling career.My guest Audrey Stamps actually made that move.Audrey has always been interested...2021-05-1724 minThe Artist Inclusive Podcast(S1: RITUAL) On the Creative Journey & Literary Inclusion“I guess my ritual is beneficial procrastination, which is not something that looks good on a job application.”— Benji CarrBenji Carr, author of the upcoming novel Impacted, prefers not to write in his office or another quiet space.Instead, he heads out to his local Dunkin Donuts or storefront cafe.Benji believes that there’s no wrong way to write... so long as you end up productive eventually.And a lot of the work of writing doesn’t involve writing at all.“For the longest time, I couldn’t gi...2021-05-1045 minThe Artist Inclusive Podcast(S1: RITUAL) On Creativity and the New Wave in Journalism“It became apparent that Atlanta needed something, or at least I wanted something. But the more I talked to people about it, they were also ready for something new.”— Aja ArnoldJournalist Aja Arnold has a passion for local news.She’s the founding editor of The Mainline, an independent, Atlanta-based print and digital magazine that covers local news.The Mainline started as a way to support the independent music scene… but its scope expanded after Governor Brian Kemp passed the abortion-restricting Heartbeat Bill. The Mainline became a safe space for pr...2021-04-2620 minThe Artist Inclusive Podcast(S1: RITUAL) On Routine vs. Ritual; Style & Space“When you see yourself on screen in a Zoom call, are you reflecting back to yourself who you want to be that day? Does it feel great? Does it feel aligned?”— Tamara GlickPersonal branding expert Tamara Glick uses styling as a tool to help her clients create more intimate relationships with their customers.She also uses it as a way to connect more strongly to her own creative energies.Tamara’s morning rituals tend to her spiritual, emotional, physical, and intellectual needs, through meditation, exercise, hygiene, styling and prepping her workspace...2021-04-1923 minThe Artist Inclusive Podcast(S1: RITUAL) On Book Writing & Soap Opera as Theory“Those same things that soap operas are doing, we can do to keep readers engaged in our books.”— Dr. Cindy ChildressGhostwriter Dr. Cindy Childress has an eclectic set of daily rituals. She writes Instagram posts in the bath, stays hydrated… and watches the soap opera Days of Our Lives.Cindy has watched it faithfully since the fourth grade, making it practically a lifelong ritual. Say what you will about soap operas, but they’re a powerful example of stories that can hook you quickly and inspire intense loyalty.As a success...2021-04-1922 minThe Artist Inclusive Podcast(S1: RITUAL) On Cultivating Creative Practice & Routine“In terms of research of things that really benefit us and keep us on an even keel, mindfulness research is just off the charts effective.”— Scott McBeanCreativity can be a lot of things: a way to make money, a way to bring joy… and even a mindfulness practice.Pastor and mental health counsellor Scott McBean treats creativity as a source of positivity and a powerful way to maintain his mental health. His creative practices are little things that bring him joy, such as playing guitar or doing family photography.He also sees...2021-04-1223 minThe Artist Inclusive Podcast(S1: RITUAL) On the Journey of Creativity & Authorship“Tenacity threw the party and luck just happened to show up.”— Brian PanowichBrian Panowich calls himself an “accidental novelist.”His first dream was to become a professional musician and he found a level of success with that. While he came up with a lot of ideas for short stories, they all ended up as songs.After the birth of his daughter, he gave up touring... but found that he still wanted that creative outlet. He discovered a flash fiction website — and soon became addicted.He began submitting short stories to we...2021-04-0543 minThe Artist Inclusive Podcast(S1: RITUAL) The Creativity of Chiropractic“All chiropractors are different. It’s almost like handwriting… it’s going to turn out a little bit different.”— Chandra Kenyon Hill“Creativity” isn’t a word that people tend to associate with the healthcare field, but Chandra Kenyon Hill exercises it in her practice every day.As a chiropractor who specializes in wellness care through vitalistic principles, holistic wellness is a major aspect of her work and requires a lot of collaboration with her clients… and often a lot of creativity. Body pain can stem from both physical and emotional issues. Chandra focuse...2021-03-2917 minThe Artist Inclusive Podcast(S1: RITUAL) On Creativity & Space“I work for myself, so I have so much freedom. But I didn’t even see that I could play around with my schedule and match it to my energy.”— Annie BacherIf you could design your perfect work day, what would it look like?Annie Bacher is a copywriter who helps tech companies figure out what they're trying to say so they can attract their ideal users and improve customer experiences. Her main ritual has to do with scheduling.Completing an energy mapping exercise made her realize that her creati...2021-03-2222 minThe Artist Inclusive Podcast(S1: RITUAL) On Clowning & Creative Work“When you leave the dressing room… you’re stepping out only as a joyful weirdo. Put the nose on, and leave the crap out.”— Adam LoweIn a world of pandemic and political turmoil, laughter is a valuable medicine.And Adam Lowe is professionally qualified to dispense that medicine.By any standard, Adam has a pretty unique skill set — he’s studied fire-eating, stilt-walking, juggling, and sword-swallowing. He hit a creatively fulfilling jackpot when he found himself working as a trained therapeutic clown, spreading joyful weirdness to the spaces that need it mos...2021-03-1524 min
The Art of Online BusinessA Counterintuitive Approach to Hiring Your Support Team with Erika MacauleyDo you want to know how to start making hires for your business? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. Today Erika is going to give you a counteri...2021-03-101h 06The Artist Inclusive Podcast(S1: RITUAL) On Research & Learning to Love the ProcessCopywriter Nicola Moors is known for crafting copy that resonates—a skill she honed while working as a journalist, writing true-life stories based on interviews with normal people talking about extraordinary (and often traumatic) experiences.Trained to find hooks in storytelling and inject emotion into copy, she looked beyond the answers given to pick up on small nuances, like a clenched fist, teary eyes, or word choices.Now, many of her rituals lie in the work she does to learn her clients’ stories.“My ritual is with the research,” Nicola says. “There’s the side of...2021-03-0824 minThe Artist Inclusive Podcast(S1: RITUAL) The Ritual of Storytelling“We live in a world that tells us that we should build walls around ourselves… storytelling has this amazing capacity to help us break down those walls.”— Shannon M. TurnerWhat’s your story?Shannon M. Turner has devoted her professional life to helping people answer that question.Her work involves helping people develop their relationship to storytelling, an art that many people can find intimidating. “It’s a crying shame when folks think that they don’t have any good stories to tell, because this is a skill that we all used t...2021-03-0129 minThe Artist Inclusive Podcast(S1: RITUAL) On Self-Discipline, Entrepreneurship & Musicianship“Part of being successful in anything is just showing up every day.”— Jacob DeatonProfessional musician Jacob Deaton is no stranger to ritual or routine.Prior to his music career, Jacob spent four years in the Air Force.An encounter with a drill instructor during a random uniform inspection hammered home the importance of putting in effort, an idea Jacob lives by to this day.“Just put in the work, show up every day, do what you're supposed to do, and with a little luck, maybe some things might happen,”...2021-02-2232 minThe Artist Inclusive Podcast(S1: RITUAL) On Creativity, Queer Spirituality & ChristianityDo you put too much emphasis on doing your rituals the “right” way?My guest Laura Jean Truman values going with the flow.“I’d say my number one ritual is probably flexibility and not being precious about my rituals,” Laura Jean explains. “I’m someone who really craves a schedule but that means that if my rituals gets thrown off… then, if I’m not careful, it can throw my whole day.”The former chaplain swears by the spiritual practice of listening to the day and allowing rituals to shift according to energy, mood, and nee...2021-02-1533 minThe Artist Inclusive Podcast(S1: RITUAL) Navigating Embarrassment And Shame In The Creative Process With Charlie ParrottThis episode’s guest, Dr. Charlie Parrott, is not only a creative himself, but someone who has made a study of creativity.As an Associate Professor in the Department of Theatre & Performance Studies and the Director of a student storytelling ensemble, he devotes much of his day to helping others tap into their own creative energies.When it comes to nurturing his own creativity, Charlie is a creature of habit. He says. “I find it gives me comfort, I find it gives me a sense of continuity, a sense of support.”But he’s careful...2021-02-0838 minThe Artist Inclusive Podcast(S1: RITUAL) Brand Soundtracks And How Establishing Your V.O.I.C.E Can Set You Up For Success“My ideal client needs to connect to what I’m saying, but first, for me to even understand what they’re connecting to, I need to be connected to the work that I’m doing.”— Gabby WoltzBranding expert Gabby Woltz, my guest for this episode, knows the importance of connecting to your ideal client. But it took her seven years to connect to her own business. She was so focused on figuring out her ideal client that she didn’t take enough time to figure out how she wanted to express herself t...2021-02-0131 minThe Artist Inclusive Podcast(S1: RITUAL) Making an Impact with Magically Disgruntled Manifestor Lennie Gray Mowris“There are witchy, weird, interesting, creative people everywhere in the design field… it’s a space full of a bunch of really crafty, diverse humans.” — Lennie Gray MowrisWhen you work under the title of Magically Disgruntled Manifestor, you need to expect some questions.My guest for today’s episode, Lennie Gray Mowris, is not your traditional designer. She uses her powers for good, using impact design strategy and facilitation to create a more inclusive world. Lennie defines Magically Disgruntled Manifestor as being ⅓ intuition, ⅓ empathy, and ⅓ design. Manifesting is an act of creativity — turning ideas into reality so that...2021-01-2532 minThe Artist Inclusive Podcast(S1: RITUAL) Introduction“All my life, I’d stumbled to find a routine that worked.”— Daniel LambHave you ever looked at a writer, designer, or musician and wondered, “What’s their secret?”The truth is that every creative will have a different answer to that question. The RITUAL podcast is dedicated to diving deep into the minds of modern creatives in order to discover the fascinating ways that they bring forth their magic.And once you learn their secret, it’s time to explore the follow-up question: “Will it work for me?”RITUAL is for ambit...2021-01-1808 min